Traction: How Startups Start | NextView Ventures

In this story-driven show from seed-stage VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things? With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today. For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.

The Idea Maze: Five Key Takeaways from Year 1 03/04/2024

Bonus Episode: The Idea Maze with Mike Salguero of Butcherbox 02/26/2024

NextView All-Hands: Redesigning the Everyday Economy 10/04/2017

Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront) 09/05/2017

#46: Starting Your Influencer Marketing 08/15/2017

#45: How to Grow a Growth Team (Fareed Mosavat, Slack) 07/25/2017

#44: Thinking Bigger, Better, and Bolder (Shan-Lyn Ma, Zola) 07/11/2017

#43: Vetting & Working with Cofounders (Wayne Chang, Jeff Seibert) 06/20/2017

#42: Hacking Growth with the Right Process (Sean Ellis & Morgan Brown) 06/06/2017

#41: Finding Brilliant Engineers in Unconventional Places (Christina Sass, Andela) 05/23/2017

#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP) 05/09/2017

#39: Building Something Special in Somewhere Crowded (Ellen Chisa, Lola) 04/19/2017

#38: The Coming Ubiquity of Voice (Adam Marchick, VoiceLabs) 03/28/2017

#37: Bucking Trends Instead of Following Them (Chad Laurans, SimpliSafe) 02/23/2017

#36: Hiring Tech Talent as a Non-Tech Founder (Dan Reich, Troops) 02/14/2017

#35: Biz Dev Roles - What the Actual Heck? (Kristen Craft, Ovia Health) 01/22/2017

#34: Growing the Supply Side of a Marketplace [Mike Russell, Paintzen] 01/06/2017

Gotham Alpha #5: NYTech's Diversity Gap and How To Fix It (Alex Qin, Skillshare) 12/14/2016

#33: How to Build a Marketing Team from Zero (Mike Volpe, Cybereason) 12/05/2016

#32: Where Brand Marketing Fits (Nancy Go, Wayfair) 11/28/2016

#31: The Meta Ep (Jay Acunzo, NextView + Jenny Jao, HBS) 11/08/2016

#30: Working IN vs ON Your Startup (James Reinhart, thredUP) 11/01/2016

#29: Disrupting Disruptors (Matt Ruby, Vooza) 10/26/2016

Arguing with VCs with the CEO of Mattermark [Rebroadcast] 10/20/2016

Gotham Alpha #4: Shai Goldman, SVB NYC 10/19/2016

#28: The Shape of Traction (Rob Go, NextView cofounder) 09/29/2016

Gotham Alpha #3: Eli Bronner, Growth at AngelList 09/13/2016

#27: The Biggest Reason Startups Fail (Reboot Series) 08/11/2016

#26: Unspoken Cofounder Issues (Reboot Series) 08/02/2016

#25: The Technical Side (Yoav Shapira, CTO/Investor) 06/29/2016