Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Are you ready to discover niche business ideas, side hustles, and online income opportunities that actually work? Online business and other ideas include: niche websites, blogging, affiliate marketing, Saas businesses, Amazon FBA, flipping websites, and much more. The show is hosted by Spencer Haws, a full-time blogger, software entrepreneur, and niche website portfolio owner since 2011.
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How Erin Gorrie's Viral Videos Brought in Local Customers
08/13/2025
How Erin Gorrie's Viral Videos Brought in Local Customers
In this episode of the Niche Pursuits Podcast, Erin Gorrie, founder of Muskoka Puppy Yoga, shares her inspiring journey from police officer to entrepreneur. Erin discusses how she built a thriving business with over 450 million video views and 170,000 followers across social media platforms. She also highlights how her passion for healing and the power of puppy yoga have transformed lives, including her own. Listen to her interview now to learn how Erin turned her love for puppies and yoga into a global wellness movement. ** Podcast Sponsor - Jolly SEO - https://jollyseo.com/test-links/ Jolly SEO is offering an exclusive Buy 1, Get 1 Free deal to try their expert outreach service. Boost your credibility with genuine, high-quality SOS mentions. Don’t miss out—claim your Buy 1, Get 1 Free offer today! Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Tim Leffel Gained 20,000 Subscribers on Substack
08/06/2025
How Tim Leffel Gained 20,000 Subscribers on Substack
In this interview with Tim Leffel, a seasoned travel content creator and author, we dive into how he built a successful travel business spanning multiple websites, a popular Substack newsletter with over 20,000 subscribers, and several published books. Tim shares valuable insights on growing an audience, navigating SEO changes, and monetizing through newsletters and affiliate marketing. He also discusses how he maintains a flexible, nomadic lifestyle while managing multiple income streams. Tune in to learn from his extensive experience and discover strategies that can help you grow your own online business. ** Podcast Sponsor - - Jolly SEO is offering an exclusive Buy 1, Get 1 Free deal to try their expert outreach service. Boost your credibility with genuine, high-quality SOS mentions. Don’t miss out—claim your Buy 1, Get 1 Free offer today! Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Russ Morgan Built $50,000/Month in Passive Income
07/30/2025
How Russ Morgan Built $50,000/Month in Passive Income
In this episode, Russ Morgan from Wealth Without Wall Street shares how he built over $50,000 a month in passive income by applying his proven frameworks. We dive into Investor DNA, the Passive Income Operating System, and how to avoid the most common mistakes entrepreneurs make with their money. Whether you're scaling an online business or preparing for an exit, Russ explains how to turn your hard-earned income into true financial freedom. ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
/episode/index/show/nichepursuits/id/37597955
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How Taylin John Simmonds Grew His Ghostwriting Business to $40K/mo
07/23/2025
How Taylin John Simmonds Grew His Ghostwriting Business to $40K/mo
In this episode of the Niche Pursuits podcast, Taylin John Simmonds shares how he grew his ghostwriting business to $40K a month by leveraging social media platforms like X and LinkedIn. He talks about his journey from being a broke college student to building a successful business through consistent content creation and strategic client acquisition. Taylin also dives into his approach to landing clients and scaling his business, offering valuable insights for aspiring writers and business owners. If you’re looking to grow your online presence or build a writing business, check out this episode! ** Podcast Sponsor - Ahrefs - https://ahrefs.com/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Carly Campbell Explains the Pinterest Tips That Work in 2025
07/16/2025
Carly Campbell Explains the Pinterest Tips That Work in 2025
In this episode of the Niche Pursuits podcast, Carly Campbell shares her expert insights into what’s working on Pinterest in 2025. Carly details her journey from launching a new site to going into detail on her ad revenue within its first year, and discusses how she achieved over 100,000 monthly views in just six months. She explains key strategies like balancing seasonal and evergreen content, updating old posts, and how the latest Pinterest algorithm changes are impacting creators. Tune in for great information that can help you drive traffic and monetize effectively on Pinterest! Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Chris Christensen Built a 2 Million Download Podcast and Six-Figure Travel Brand
07/09/2025
How Chris Christensen Built a 2 Million Download Podcast and Six-Figure Travel Brand
In this episode, Chris Christensen shares how he built the Amateur Traveler podcast into a six-figure business with over 2 million annual downloads. We dive into his revenue streams, including podcast ads, affiliate income, and paid travel opportunities. Chris also opens up about the lessons he’s learned after nearly 20 years in the podcasting space. If you're thinking about starting a podcast or growing your brand, this episode is for you! ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Dominik Sobe Built a $10k/month SaaS
07/02/2025
How Dominik Sobe Built a $10k/month SaaS
In this episode of the Niche Pursuits podcast, Dominik Sobe shares how he built HelpKit, a SaaS platform that turns Notion into a powerful help center. Dominik dives into his journey from a self-taught developer to scaling his business to over 400 customers and $10K in monthly recurring revenue. He shares invaluable marketing strategies, pricing insights, and lessons learned along the way, offering practical advice for anyone looking to launch or grow their own SaaS product. Don't miss this interview that goes into the world of SaaS entrepreneurship! ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
/episode/index/show/nichepursuits/id/37235550
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Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
06/25/2025
Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
In this episode of the Niche Pursuits podcast, Tyler Bishop shares his expert insights on the future of digital advertising, focusing on the decline of third-party cookies and the rise of first-party data. Tyler explains how publishers can leverage their own audience data to increase ad revenue and gain more control over their monetization strategies. This conversation dives deep into the evolving ad model, with actionable advice for publishers looking to thrive in an increasingly competitive digital space. ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
/episode/index/show/nichepursuits/id/37111405
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How LaShonda Brown Scaled a $50/mo Subscription into a Six-Figure Business
06/18/2025
How LaShonda Brown Scaled a $50/mo Subscription into a Six-Figure Business
In this episode of the Niche Pursuits podcast, LaShonda Brown, founder of Bootstrap Biz Advice, shares how she built a six-figure business with a small but engaged community. From growing her YouTube channel to forming strategic brand partnerships with platforms like Canva and Flowdesk, LaShonda reveals the strategies that helped her succeed. She also dives into the details of her membership program, offering valuable tips for content creators and entrepreneurs looking to bootstrap their businesses. ** Podcast Sponsor - Ezoic - https://www.ezoic.com/ezid Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
/episode/index/show/nichepursuits/id/37023120
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How Ryan Atkinson Achieved Six-Figure Success with Outbound Strategy
06/11/2025
How Ryan Atkinson Achieved Six-Figure Success with Outbound Strategy
In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years. He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly. Ryan also explains into the strategies and tools behind his success, including cold email sequences, LinkedIn outreach, and more. If you're an entrepreneur or aspiring business owner, this is an episode you don't want to miss! ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Jay Clouse Turned a 200-Member Community into 6-Figure Revenue
06/04/2025
How Jay Clouse Turned a 200-Member Community into 6-Figure Revenue
In this episode, Jay Clouse breaks down how he built an $830K/year creator business with a lean team and a hyper-focused community strategy. He shares why he only offers annual memberships, how he maintains a 66% renewal rate, and the systems behind his weekly content engine. If you’ve figured out how to drive traffic but aren’t sure how to monetize it, this is a must-watch. Jay’s insights will change how you think about community and recurring revenue. ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Forrest Baumhover Recovered $10K Worth of Monthly Traffic to His Site
05/30/2025
How Forrest Baumhover Recovered $10K Worth of Monthly Traffic to His Site
In this episode, Forrest Baumhover shares the inspiring story of how he rebuilt his personal finance website after it was hit hard by Google’s Helpful Content Update. From ranking for just 16 keywords at its lowest point to earning over $10,000 per month, Forrest reveals the strategies he used—including leveraging a faceless YouTube channel—to recover and grow. If you’re facing SEO challenges or algorithm setbacks, this episode is packed with valuable insights and motivation. ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Mike Hoffmann Built a $100K/Month Business with Vending Machines
05/21/2025
How Mike Hoffmann Built a $100K/Month Business with Vending Machines
In this episode of the Niche Pursuits podcast, Mike Hoffmann of Vendingpreneurs shares his journey from a traditional W-2 job to building a successful vending machine business. He reveals how he scaled his operation to over 100 machines. Mike then goes into the nuts and bolts of finding profitable locations, selecting the right machines, and managing inventory. Whether you're looking for a side hustle or a full-time business, he offers valuable insights into the world of vending and passive income. ** Podcast Sponsor - Jolly SEO (link: https://jollyseo.com/free-haro-guide/) Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Chris Hutchins Turned a Side Project Into a Thriving Personal Brand
05/14/2025
How Chris Hutchins Turned a Side Project Into a Thriving Personal Brand
In this week's Niche Pursuits interview with Chris Hutchins, host of All the Hacks, we learn about his journey of building a successful personal brand through podcasting, affiliate marketing, and content creation. Chris shares insights on how he grew his podcast to 21,000 downloads in the first week and built a loyal audience of 10,000+ listeners. He also discusses the challenges of monetizing a podcast, experimenting with new revenue streams, and balancing personal interests with business growth. Listen now for valuable lessons on growing and monetizing a personal brand in today’s digital landscape! ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Nick Huber Turned ‘Boring’ Businesses Into a $30M Empire
05/07/2025
How Nick Huber Turned ‘Boring’ Businesses Into a $30M Empire
In this week's Niche Pursuits podcast interview with Nick Huber, founder of Sweaty Startup, Jared and Nick dive into his approach to building wealth through simple, "boring" businesses. Nick shares practical advice on how focusing on everyday, unsexy industries can lead to massive financial success, often outperforming trendy startups. He also discusses his 10-minute drill for evaluating business ideas, the importance of scaling with the right team, and why building a personal brand has fueled his growth. If you're looking for actionable tips on growing and scaling a business, this is a must-listen! ** Podcast Sponsor - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Bart van der Meer Drives 5M Monthly Page Views with Digital PR
04/30/2025
How Bart van der Meer Drives 5M Monthly Page Views with Digital PR
In this week's episode, Jared Bauman and Bart van der Meer explore the unique strategies behind successful digital PR campaigns and the role they play in driving organic SEO traffic. Bart explains how his team leverages original data to create compelling content that attracts backlinks from high-authority sources like journalists, universities, and government websites. He also shares insights into the tools and techniques that can help businesses, regardless of size, scale their PR efforts effectively. Listen to learn how you can apply these strategies to boost your website's traffic today! Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Could OpenAI Really Take Over Chrome?
04/25/2025
Could OpenAI Really Take Over Chrome?
In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week’s biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial. They also explore new data around AI Overviews and how they’re impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch. And something that I don't think has happened on the podcast yet, a baby chick joins the show live. Watch the full episode for fresh takes on search, side hustles, seasonal traffic strategies, and the evolving role of AI in how we discover and consume content. Links & Resources: Open AI buying Chrome - https://www.reuters.com/sustainability/boards-policy-regulation/google-contemplated-exclusive-gemini-ai-deals-with-android-makers-2025-04-22/ Google AI Overviews are hurting CTR - https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428 Google AI Overview Study: 90% Of B2B Buyers Click On Citations - https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/ Cackle Hathery - https://www.cacklehatchery.com/ Word Finder - https://www.wordfinder.com/en/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Brad Wayland Turned 125 Course Sales Into a $1M Business
04/23/2025
How Brad Wayland Turned 125 Course Sales Into a $1M Business
In this week's episode of Niche Pursuits podcast, Brad Wayland shares the story of launching a high-end farming course with Joel Salatin, one of the world’s most famous pasture farmers. Despite high hopes, the course struggled to gain traction, but Brad’s persistence and strategic changes led to major growth. From expanding content to leveraging paid ads and YouTube, Brad discusses the steps that turned the project into a million-dollar success. Don't miss this conversation to learn valuable lessons on marketing, perseverance, and understanding your audience. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Is Meta’s Social Media Empire at Risk?
04/18/2025
Is Meta’s Social Media Empire at Risk?
In this week’s Niche Pursuits News Podcast, Spencer and Jared dive into some huge stories you don’t want to miss! They break down Meta's antitrust trial and the FTC's attempt to force Meta to sell Instagram and WhatsApp. What’s really at stake for Meta and the future of social media? They also cover Google’s $6.6 billion lawsuit in the EU over search advertising dominance, and a surprising study showing AI still only drives 0.1% of web traffic—what does this mean for your SEO strategy? Finally, Spencer and Jared discuss how adding links to LinkedIn posts could boost engagement by 13%, shaking up the way we approach content on the platform. You don't want to miss this episode! Links & Resources Meta's antitrust trial - https://www.bbc.com/news/articles/cedy2ygy50do Google’s $6.6B Lawsuit - https://searchengineland.com/google-uk-lawsuit-search-dominance-454344 LinkedIn's Link Shock - https://www.searchenginejournal.com/linkedin-study-finds-adding-links-boosts-engagement-by-13/544524/ AI Traffic - https://ahrefs.com/blog/ai-traffic-research/ Face Shape AI - https://www.detect-face-shape.com/ Email Checker - https://email-checker.net/ Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
/episode/index/show/nichepursuits/id/36218310
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How Jon Gillham Creates Rankable Content Without Following SEO Scores
04/16/2025
How Jon Gillham Creates Rankable Content Without Following SEO Scores
In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough. We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain. Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value over checklists and keyword counts. Whether you're a content creator, publisher, or SEO, this episode offers practical insight into what it takes to rank in today’s search landscape. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Bloomberg Exposes Google’s Empty Promises
04/11/2025
Bloomberg Exposes Google’s Empty Promises
In this week’s episode of Niche Pursuits News, Jared and Thomas discuss the recent Bloomberg article highlighting the fallout from Google’s Creator Summit. Despite promises made by Google to help small publishers recover from the Helpful Content Update, little has changed, and many creators are still struggling with plummeting traffic. Jared and Thomas also cover TikTok’s uncertain future, as it faces a 75-day deadline extension to find a buyer, and the impact on advertisers. The hosts also explore the latest AI tool advancements, like MidJourney 7 and GPT-4.0, before Jared and Thomas share updates on their side hustles and the weird niches of the week! Links & Resources Bloomberg's article, "Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’" - TikTok sale extention update - Advertising uncertainity for TikTok - Midjourney releases Version 7 - Past interview with Jake Cain - Inside Google's "Secret" Meeting with 20 HCU Crushed Bloggers - Past interview with Morgan McBride - Gaslighting by Google? A Creator Summit Blogger Tells All- Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts
04/09/2025
How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Ben Addy, a digital strategist and content creator who built a 500K-follower Instagram account—then scaled his success by launching over 30 niche sub-accounts. Ben is known for his smart, systemized approach to social media growth, using hyper-targeted content and tailored monetization strategies. He shares how he monetizes every corner of his audience by tailoring different revenue strategies to match each sub-account’s niche. Instead of chasing viral content, his approach focuses on creating content that truly connects—building engagement through relevance and regional impact. Ben also explains how he’s taking things a step further by turning Instagram momentum into high-performing local newsletters that keep audiences coming back. Don't miss this conversation that is packed with actionable takeaways and strategies that any content creator or entrepreneur can apply to their businesses. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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Will the Google/Reddit Marriage Work Much Longer?
04/04/2025
Will the Google/Reddit Marriage Work Much Longer?
This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype. Plus, they share updates on their side hustles and wrap things up with a couple of truly weird—but fascinating—niche websites. Links & Resources Reddit and Google Search too closely tied together - Google on scaled content - Phony comforts of AI optimism - Post secret - Rent the chicken - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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How Jamie Rawsthorne Grew a YouTube Channel to 1 Million Subscribers
04/02/2025
How Jamie Rawsthorne Grew a YouTube Channel to 1 Million Subscribers
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Show turned YouTube growth strategist, to unpack his wild journey from creating YouTube stunts with his college buddy to consulting with some of the biggest entrepreneurs online today. Jamie shares how he went from losing thousands each month to building one of the UK's fastest-growing channels, then made the gutsy decision to walk away at the peak of success. Now, he helps entrepreneurs unlock YouTube as a growth engine, emphasizing strategic research, powerful storytelling, and product-aligned monetization. The conversation dives deep into Jamie’s proven “Triple C” method for content strategy, the anatomy of high-performing videos, and real-world examples of clients generating six-figure monthly revenue from surprisingly modest view counts. Whether you're starting from scratch or scaling an existing channel, this episode is packed with insights on how to approach YouTube like a pro. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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What Google’s Latest Update Really Means for Small Publishers
03/28/2025
What Google’s Latest Update Really Means for Small Publishers
This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites. Links & Resources Google Core Update is done - Observations from the update - https://www.searchenginejournal.com/googles-march-core-update-early-observations-from-initial-rollout/542795/ Google's AI search - Jared's calculator website - Music Map - Coffee Copycat - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle
03/26/2025
How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle
What does it take to grow a thriving newsletter with 60,000+ engaged readers all while working full-time as a CFO? CJ Gustafson, from Mostly Metrics, is on this week’s episode of the Niche Pursuits Podcast to share how he built a highly profitable brand on the side. In this episode, he delivers a masterclass in newsletter growth, monetization, and the power of niche content. This is a conversation packed with actionable insights and behind-the-scenes stories, and CJ reveals how he turned a once-slow-growing side project into a high-performing B2B media brand serving over 60,000 subscribers—including CFOs, founders, and business nerds who geek out over financial models and company benchmarks. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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Shoppers Are Turning to AI Chatbots Instead of Google. Here’s Why
03/21/2025
Shoppers Are Turning to AI Chatbots Instead of Google. Here’s Why
This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and dissect a few weird niche sites. If you're looking to stay ahead in SEO, content creation, and AI-driven marketing, this episode had plenty of takeaways. AI Search results - March Core Update so far - New AI modes announced - Jared's weird niche site - Thomas's weird niche site - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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How Joe Davies Built a $12 Million Company With a Team of Just 15
03/19/2025
How Joe Davies Built a $12 Million Company With a Team of Just 15
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Joe Davies, the co-founder of Fat Joe, an agency that specializes in providing premium backlinks and content for agencies. Joe shares his journey from the early days of SEO to growing Fat Joe into a successful business. He talks about everything from productization, outsourcing, and scaling a service-based business, and how he earns $12 million a year in revenue with a team of just 15. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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Google’s March 2025 Core Update is a Win for Content Creators
03/14/2025
Google’s March 2025 Core Update is a Win for Content Creators
Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and Thomas talk about Google's March 2025 Core Update, news that AI search engines struggle with proper citation, and the DOJ's push to break up Google's monopoly. When it comes to Side Hustle Shenanigans, Thomas reveals a viral Facebook page strategy that netted 22,000+ likes for just $200. Lastly, they share some weird niche websites including a secret gaming site and a vintage toaster business. Let's dive into the details! DOJ's request to break up Google - AI Search is inaccurate - https://www.cjr.org/tow_center/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php https://www.seroundtable.com/ai-search-engines-wrong-39038.html Culinary Schools - Toaster Central - Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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How Rexan Wong Built an App in Just 3 Hours and Got 300k Users
03/12/2025
How Rexan Wong Built an App in Just 3 Hours and Got 300k Users
In today’s fast-paced digital world, innovation often comes from unexpected places. One example is Rexon Wong, a high school student who has already made a name for himself as a tech entrepreneur. In this interview on the Niche Pursuits podcast, Rexon shares the story of how he created his app, Text Behind Image, in just three hours and successfully launched it to thousands of users. Let’s break down the journey, the strategy behind his success, and what others can learn from his experience. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:
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