Nonprofit Jenni Show
The Nonprofit Jenni Show is the podcast for nonprofit professionals, board members, and community leaders. Every week, Jenni invites nonprofit leaders to share their stories and advice for facing common management, marketing, and development challenges. Go forth and do good with the Nonprofit Jenni Show!
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244. Smart Fields for Fundraising Reports + 10 Time-Saving Tools for Nonprofits
04/29/2024
244. Smart Fields for Fundraising Reports + 10 Time-Saving Tools for Nonprofits
This week, Virginia Davidson from Little Green Light comes back on the show to share advice about streamlining your fundraising report generation processes using Smart Fields in your donor database. Then we take a Rewind back to a conversation with tech expert Michael Getzy, who shares 10 automation tools that make it easy for your nonprofit to save time with everyday work tasks. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Michael’s website and free Nonprofit Tech Audit: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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243. Fundraising Metrics + State of the Nonprofit Sector Reports (CO and TX)
04/22/2024
243. Fundraising Metrics + State of the Nonprofit Sector Reports (CO and TX)
This week, Virginia Davidson from Little Green Light comes back on the show to share advice about the fundraising metrics your nonprofit should track. Next, my sister and I talk about the latest “State of the Nonprofit Sector” reports that have come out from Colorado and Texas, and what these reports can tell us about the state of the sector on a national level. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Connect with Michelle: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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242. Internal Fundraising Reports + Inspire Your Board to Fundraise + Nonprofit Scattergories
04/15/2024
242. Internal Fundraising Reports + Inspire Your Board to Fundraise + Nonprofit Scattergories
This week, we start a new mini-series with Little Green Light about how to use internal fundraising reports to improve your fundraising strategy throughout the year. Next, we take a Rewind back to a conversation with Elizabeth Abel about how to inspire your board members to fundraise. Finally, my sister and I try out a new game called Nonprofit Scattergories. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Connect with Elizabeth Abel: — Connect with Michelle: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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241. Email Fundraising Appeals + Public Statements on Controversial Issues + Inclusive Board Meetings + Planning Board Retreats
04/09/2024
241. Email Fundraising Appeals + Public Statements on Controversial Issues + Inclusive Board Meetings + Planning Board Retreats
This week, Little Green Light shares seven tips for writing better email appeals for your next fundraising campaign. Next, Jenni’s sister – Michelle – comes back on the show to talk about considerations to make before your nonprofit issues a public statement about a controversial issue and advice for hosting inclusive board meetings. Finally, we take a Rewind back to a conversation with Gregory Nielsen about how to plan an effective board retreat. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Connect with Michelle: — Check out Gregory’s website: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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240. Overcome Writers’ Block in Fundraising + Make Your Donate Webpage More Effective
04/01/2024
240. Overcome Writers’ Block in Fundraising + Make Your Donate Webpage More Effective
This week, Little Green Light shares four tips for getting over writers’ block when you’re trying to write your next appeal letter. Then we take a Rewind back to a conversation with website expert Stu Swineford about how to increase donations made through your nonprofit’s website. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Check out Stu’s website: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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239. Converting Lapsed Donors Into Volunteers + Volunteer Management Advice
03/25/2024
239. Converting Lapsed Donors Into Volunteers + Volunteer Management Advice
This week, Little Green Light shares three tips for reengaging your lapsed donors by inviting them to become volunteers. Then we take a Rewind back to a conversation with Kathy Edersheim from Impactrics about how you can engage and retain volunteers at your nonprofit. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Check out Impactric’s website: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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238. More Lapsed Donor Advice + Skilled Volunteer Opportunities
03/18/2024
238. More Lapsed Donor Advice + Skilled Volunteer Opportunities
This week, Little Green Light shares four tips for reengaging your lapsed donors. Then we take a Rewind back to a conversation with Abby Lehman from Photo Start about how to engage lapsed, existing, and future supporters through skilled volunteer opportuniteis. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Check out Photo Start’s website: — Try out Catchafire: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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237. Reengage Lapsed Donors + Use Donor Data More Effectively
03/11/2024
237. Reengage Lapsed Donors + Use Donor Data More Effectively
This week, Little Green Light shares advice for reengaging your lapsed donors. Then we take a Rewind back to a conversation with Randy Gorod about how to make better use of your donor data to segment your different donor groups and get ahead of those lapsed relationships more easily. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Check out Randy Gorod’s website: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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236. Strengthen Donor Relationships + Fundraising Through a Crisis
03/04/2024
236. Strengthen Donor Relationships + Fundraising Through a Crisis
This week, Little Green Light shares four ways you can strengthen donor relationships using your donor management system. Then we chat with Erin Davison, the CEO of Big Brothers Big Sisters of Southwest Louisiana, about how her nonprofit was able to continue fundraising through three back-to-back crises that could have destroyed her organization. In this episode, we mention a few resources you may want to check out! — Find Little Green Light’s Free Resources: — Check out BBBSSLA: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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235. Increase New Donor Retention + Prove Your Nonprofit’s Impact + Create a Theory of Change
02/19/2024
235. Increase New Donor Retention + Prove Your Nonprofit’s Impact + Create a Theory of Change
This week, Little Green Light shares research-proven best practices for improving donor retention rates when your nonprofit receives gifts from first-time donors. Next, we chat with Lauren Buitta, founder and CEO of Girl Security, about how nonprofits can demonstrate measurable impact to stakeholders (including funders), even if your program’s ultimate goal will only be achieved in the long-term, or if your nonprofit is just starting out. Finally, we take a Rewind back to an interview with Paul Collier, founder of CoEffect, about how your nonprofit can develop its theory of change. In this episode, we mention a few resources you may want to check out! — Download Little Green Light’s Guide to Acknowledging Gifts: — Check out Girl Security: — Check out CoEffect: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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234. A Simple Valentine’s Day Donor Love Strategy + 4 Tax Credits and Incentives for Nonprofits
02/12/2024
234. A Simple Valentine’s Day Donor Love Strategy + 4 Tax Credits and Incentives for Nonprofits
This week, Little Green Light outlines a simple strategy you can use on Valentine’s Day (or even year-round!) to make sure your donors feel the love. They share insider information about how a nonprofit called GrubStreet has successfully incorporated thank you calls into their donor acknowledgment and engagement strategy. Then we chat with Randy Crabtree, a co-founder and partner of Tri-Merit Specialty Tax Professionals, about four tax credits and incentives your nonprofit may be able to take advantage of. In this episode, we mention a few resources you may want to check out! — Download Little Green Light’s Guide to Acknowledging Gifts: — Check out Tri-Merit’s website: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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233. Showing Donor Love for Valentine’s Day + Easy Sustainability Tips
02/05/2024
233. Showing Donor Love for Valentine’s Day + Easy Sustainability Tips
This week, Little Green Light has 5 ideas for your nonprofit to show your donors some extra love on Valentine’s Day. Then we chat with Pam Gregory, the CEO of The Princeton-Blairstown Center, about how every nonprofit (regardless of size) can improve their environmental sustainability efforts. In this episode, we mention a few resources you may want to check out! — Get Jenni’s 2024 Digital Marketing Content Calendar for free: — Download Little Green Light’s Guide to Acknowledging Gifts: — Check out The Princeton-Blairstown website: — Connect with Pam Gregory on LinkedIn: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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232. Fundraising Procedures + Corporate Sponsorships
01/29/2024
232. Fundraising Procedures + Corporate Sponsorships
This week, Little Green Light offers tips for documenting your nonprofit’s fundraising procedures to help build and improve your fundraising processes. Then we take a Rewind back to an interview with Kim Patterson about how your nonprofit can develop and maintain long-term corporate sponsor relationships. In this episode, we mention a few resources you may want to check out! — Get Jenni’s 2024 Digital Marketing Content Calendar for free: — Little Green Light’s free fundraising library: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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231. Milestone Years + Executing (and Pivoting) Your Strategic Plan
01/22/2024
231. Milestone Years + Executing (and Pivoting) Your Strategic Plan
This week, Little Green Light offers tips for celebrating a milestone year, like your nonprofit’s anniversary. Then Stacye Brim comes back on the show to talk about how to successfully execute a strategic plan at the organizational, department, and individual levels… Plus what to do when unexpected challenges impact your original plans. In this episode, we mention a few resources you may want to check out! — Get Jenni’s 2024 Digital Marketing Content Calendar for free: — Little Green Light’s free fundraising library: — Stacye Brim’s website: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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230. Donor Database Tips + How to Make a 2024 Marketing Calendar + 6 Essential Social Media Posts for Nonprofits
01/15/2024
230. Donor Database Tips + How to Make a 2024 Marketing Calendar + 6 Essential Social Media Posts for Nonprofits
This week, Little Green Light offers tips for getting your donor database in shape for the new year. We walk through the five basic steps of creating a digital marketing content calendar. Finally, Jenni’s sister, Michelle, joins us to talk about the six essential types of social media posts every nonprofit should include in their content calendar. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising library: — Jenni’s 2024 Digital Marketing Content Calendar Template: — Michelle’s LinkedIn profile: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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229. Refresh Your Theory of Change + 5 Book Recommendations for 2024 + Level Up Your 2024 Fundraising Strategy
01/01/2024
229. Refresh Your Theory of Change + 5 Book Recommendations for 2024 + Level Up Your 2024 Fundraising Strategy
This week, we take a Rewind back to an interview with Paul Collier about how to develop an effective Theory of Change that speaks to all stakeholder groups. We share five book recommendations from The Acacia Company to help you learn more about how you can create and implement a DEI strategy at your nonprofit. Finally, we kick off a new mini series with Little Green Light to talk about how you can level up your fundraising efforts in 2024. In this episode, we mention a few resources you may want to check out! — Paul Collier’s website: — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising library: — Get my once-per-week email newsletter: Produced by Music by ©2024 Nonprofit Jenni. All Rights Reserved.
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228. Accountability for Your DEI Plan + Retain Donors After Giving Tuesday
12/25/2023
228. Accountability for Your DEI Plan + Retain Donors After Giving Tuesday
This week, we’re continuing our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on developing systems of accountability. We’re also wrapping up our mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising resources (including their ebook “How to Retain Donors After Your Giving Day”): — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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227. Gifts That Give Back + Early Days of DEI Work + Retain Donors After Giving
12/18/2023
227. Gifts That Give Back + Early Days of DEI Work + Retain Donors After Giving
This week, we’re continuing our annual Gifts That Give Back season by chatting with the Executive Director of the Mwebaza Foundation. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on the early days of your DEI implementation. Finally, we continue our mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few resources you may want to check out! — The Mwebaza Foundation’s tribute gifts store: — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising resources (including their ebook “How to Retain Donors After Your Giving Day”): — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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226. Gifts That Give Back + Create a DEI Strategy + Retain Donors After Giving Tuesday
12/11/2023
226. Gifts That Give Back + Create a DEI Strategy + Retain Donors After Giving Tuesday
This week, we’re continuing our annual Gifts That Give Back season by chatting with the team from Made by DWC. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on developing a DEI plan. Finally, we continue our mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few resources you may want to check out! — Made by DWC: — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising resources (including their ebook “How to Retain Donors After Your Giving Day”): — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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225. Gifts That Give Back + Buy-In for DEI Work + Retain Donors After Giving Tuesday
12/04/2023
225. Gifts That Give Back + Buy-In for DEI Work + Retain Donors After Giving Tuesday
This week, we’re kicking off our annual Gifts That Give Back season by chatting with Gretchen Witt, co-founder and executive director of Cookies for Kids Cancer. We also continue our series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on getting buy-in for your DEI plan. We also start a new mini-series with Little Green Light about how to retain your donors after Giving Tuesday. In this episode, we mention a few resources you may want to check out! — Cookies for Kids Cancer: — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising resources (including their ebook “How to Retain Donors After Your Giving Day”): — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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224. Microaggressions and Harmful Interactions + Year End Appeals (Contin)
11/20/2023
224. Microaggressions and Harmful Interactions + Year End Appeals (Contin)
This week, we continue our new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on reducing harmful interactions at your nonprofit. We also continue our mini-series about how to plan a year-end fundraising appeal, with a focus on evaluation of campaign success. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising resources (including their ebook “6 Steps to a Successful Appeal”): — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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223. 3 Signs Your DEI Work is Incomplete + Year End Appeals (Contin)
11/13/2023
223. 3 Signs Your DEI Work is Incomplete + Year End Appeals (Contin)
This week, we continue our new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024, with a focus on figuring out whether your nonprofit’s DEI work is incomplete. We also continue our mini-series about how to plan a year-end fundraising appeal, with a focus on gift acknowledgment. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising resources (including their ebook “6 Steps to a Successful Appeal”): — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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222. DEI in Strategic Planning + Year End Appeals (Contin)
11/06/2023
222. DEI in Strategic Planning + Year End Appeals (Contin)
This week, we start a new series with The Acacia Company to help your nonprofit strengthen its Diversity, Equity, and Inclusion efforts in 2024. We also continue our mini-series about how to plan a year-end fundraising appeal. In this episode, we mention a few resources you may want to check out! — The Acacia Company’s free DEI strategy assessment: — Little Green Light’s free fundraising resources (including their ebook “6 Steps to a Successful Appeal”): — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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221. Strategic Planning + Year End Appeals (Contin)
10/30/2023
221. Strategic Planning + Year End Appeals (Contin)
This week, we chat with Eric Ryan about strategic planning for your nonprofit. We also continue our mini-series about how to plan a year-end fundraising appeal. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources (including their ebook “6 Steps to a Successful Appeal”): — Register for the Strategic Planning 101 webinar on Nov 7: — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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220. Influencer Marketing + Philanthropy Trends + Year End Appeals
10/23/2023
220. Influencer Marketing + Philanthropy Trends + Year End Appeals
This week, we have a jam-packed episode! We talk about Gifts That Give Back, influencer marketing, some trends in philanthropy, and tips for planning your year-end appeal. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: — Gifts That Give Back: — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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219. Bonus Giving Tuesday Tips + Increasing Online Donations
10/16/2023
219. Bonus Giving Tuesday Tips + Increasing Online Donations
This week, we have some bonus Giving Tuesday planning tips from Little Green Light! We’ll also take a Rewind back to an SSIR article about how your nonprofit can increase donations made through your website. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: — Jenni’s Giving Tuesday Planning Toolkit: — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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218. Do You Hate Giving Tuesday? + Brainstorm a Giving Tuesday Campaign Theme
10/09/2023
218. Do You Hate Giving Tuesday? + Brainstorm a Giving Tuesday Campaign Theme
This week, we’re wrapping up our mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a segment I recorded a few years ago to address four key reasons nonprofiteers sometimes hate Giving Tuesday. Then my sister, Michelle, comes back on the pod to help inspire you as you brainstorm a campaign theme for Giving Tuesday this year. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: — Jenni’s Giving Tuesday Planning Toolkit: — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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217. Matching Gifts for Giving Tuesday Campaigns + More Giving Tuesday Planning Tips
10/02/2023
217. Matching Gifts for Giving Tuesday Campaigns + More Giving Tuesday Planning Tips
This week, we’re continuing our mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a segment I recorded a couple years ago with five tips for planning a successful Giving Tuesday fundraiser. Then Jenni’s sister, Michelle, comes back on the pod to discuss how to incorporate a matching gift into your Giving Tuesday campaign. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: — Jenni’s Giving Tuesday Planning Toolkit: — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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216. Realistic Giving Tuesday Goals + Example of Planning for Giving Tuesday
09/25/2023
216. Realistic Giving Tuesday Goals + Example of Planning for Giving Tuesday
This week, we’re starting a mini-series about how to plan for Giving Tuesday, thanks to our sponsorship by Little Green Light! We take a Rewind back to a story about how I helped a client plan their Giving Tuesday campaign. Then we take a deep dive into how to set goals for your Giving Tuesday campaign, along with examples of effective goals. In this episode, we mention a few resources you may want to check out! — Little Green Light’s free fundraising resources: — Jenni’s Giving Tuesday Planning Toolkit: — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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215. Step-by-Step Planning for a Charity Auction
09/11/2023
215. Step-by-Step Planning for a Charity Auction
This week, Jenni’s sister is back on the show to help walk through the exact steps you can take to host a successful silent or online auction benefiting your nonprofit. In this episode, we mention a few resources you may want to check out! — Jenni’s Silent & Online Auction Guide: — Little Green Light’s free fundraising resources: — Get my once-per-week email newsletter: Produced by Music by ©2023 Nonprofit Jenni. All Rights Reserved.
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