The Inside Racing Podcast
John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans.
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IRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski
10/03/2017
IRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski
Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018? Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion. (FIRST AIRED: 5/2/17) Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to get in touch with Mike? You can find him on Facebook () or shoot him an email at
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IRP #51: State of the Industry - Part Three
09/26/2017
IRP #51: State of the Industry - Part Three
How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal and external forces affecting our operations we can begin to move towards solutions. There are a lot of factors that cause concern, but at the same time there are and always will be reasons to remain positive about the future. In this episode of The Inside Racing Podcast, we will bring our conversation to a close. You'll come for the insights, but stay for the Game of Thrones analogies. It's a serious look and a rallying cry for what needs to be done to move the industry forward. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email .
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IRP #50: State of the Industry - Part Two
09/19/2017
IRP #50: State of the Industry - Part Two
What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the racing industry. It's all about the internal forces that are well within our control. Business expert and motorsports professional John Robbins takes a deep look at some of the negative realities holding short track racing back. In addressing these issues and fighting back against them, we can all begin to have a positive impact on the sport. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email .
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IRP #49: State of the Industry - Part One
09/12/2017
IRP #49: State of the Industry - Part One
What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from a year in the trenches with short track racing. The first episode focuses on the external forces that are hard to control. They represent changes across the country that impact the sport. In this episode of The Inside Racing Podcast, you'll begin to get an understanding of the challenges facing the industry. Being able to see big trends will help you adapt in the coming years. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email .
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IRP #48: Mailbag - Sponsorship 101 for Race Teams
08/29/2017
IRP #48: Mailbag - Sponsorship 101 for Race Teams
How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different perspectives, but haven't spent any time talking about race team sponsorship. That's about to change thanks to one of our listeners. Business expert and motorsports professional John Robbins unleashes a ton of recommendations and ideas to help improve a race team's marketing appeal. You'll get the information you need to start thinking about your race team in a different light. Whether you are just getting started or you've been racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to learn more about Kristin Swartzlander and her company Dirty Mouth Communications? Start with her excellent blog right here:
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IRP #47: REWIND - Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters
08/22/2017
IRP #47: REWIND - Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters
This is part two of my interview with Bryan Kryder We're taking a minute to focus in on sponsorship before the off-season arrives. (FIRST AIRED: 10/11/16) Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Questions for Bryan? Email him or hit him up on Twitter .
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IRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact
08/15/2017
IRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact
As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder. Now is the time to lay the foundation for your 2018 sponsorship plans. (FIRST AIRED: 10/11/16) What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits, what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Questions for Bryan? Email him or hit him up on Twitter .
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IRP #45: More Marketing Magic with Mike Lysakowski
08/08/2017
IRP #45: More Marketing Magic with Mike Lysakowski
Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John Robbins hits the track one more time with Jennerstown Speedway's Mike Lysakowski. Mike's presentations at the RPM Workshops have become legendary. Once again, he's sharing his unique view of marketing and race promotion. On this episode of The Inside Racing Podcast, you'll have an opportunity to hear new ideas and old school approaches that can help you reach and engage your audience. No matter your angle, track or series promoter, there are best practices you can begin implementing today. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to get in touch with Mike? You can find him on Facebook () or shoot him an email at
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IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500
07/18/2017
IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500
What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little 500. The Little 500 is the premier asphalt sprint car race in the country. It has been around since 1949 and has consistently been voted one of the hottest tickets in racing. When you own a track that has such a rich history and the tradition of a race like the Little 500, how does it impact your operation? What are the differences in producing a major event? How does the recognition from one race help you throughout the season? Business expert and motorsports professional John Robbins asks Rick to pull back the curtain on one of short track racing's classic races. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Visit to learn more about the track and the Little 500. You can follow the track on Twitter () and Facebook (). If you get MAVTV, you can watch this year's Little 500 race. Check your local listings.
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IRP #43: Racing Promotion - Two Views with Montgomery GM Stan Narrison
07/11/2017
IRP #43: Racing Promotion - Two Views with Montgomery GM Stan Narrison
What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports professional John Robbins sits down with veteran promoter Stan Narrison to get insights into Stan's unique perspective on the racing business. Stan shares his journey into racing and the evolution of his career. He talks about his approach in promoting Montgomery Motor Speedway and taking his show on the road with the Modifieds of Mayhem Tour. On this episode of The Inside Racing Podcast, we bring our conversation about the differences in racing promotion to one person who sees it from both sides. You'll love hearing Stan's stories, his passion and the things he's learned throughout his career. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Interested in learning more about Montgomery Motor Speedway or the Modifieds of Mayhem Tour? Check out . You can see some of the track's biggest races streamed live on Speed51.com or see the 53rd Annual Alabama 200 live and in person September 9th through the 11th.
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IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham
07/04/2017
IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham
Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham. While we cruise through the 2017 season, take a moment to take stock in your business mindset. (FIRST AIRED: 1/24/17) So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach you'll need to have success. Business expert and motorsports professional John Robbins works with Mel to uncover the in's and out's of business ownership. What are the myths and misconceptions, what are the risks and what are the common mistakes other business owners have made. Mel shows us there's a way to think about owning your business that will help you sustain the good times much longer. Most importantly, he provides us with the most important question you can ask yourself as an entrepreneur and the future of entrepreneurship. (Hint: It has a lot to do with a recurring theme we've been discussing on the podcast.) Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Do you want to learn more about Entrepreneurial Thinking? Check out . For a deep dive into how to build a business model, you'll love Business Breakthrough Academy () or for some great online training related to Mel's Book The Entrepreneur's Solution visit: Mel also recommended some great books: Start with Why by Simon Sinek and Blue Ocean Strategy by Mauborgne and Kim.
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IRP #41: Jim Hanks on Challenges and Opportunities in Series Promotion
06/27/2017
IRP #41: Jim Hanks on Challenges and Opportunities in Series Promotion
Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track racing changed over the years? On this episode of The Inside Racing Podcast, we continue our conversation with Must See Racing's Jim Hanks. Jim shares how he moved from broadcasting racing to co-promoting racing to establishing his own sprint car series. The evolution uncovers some common challenges racing promoters face. You'll get to hear firsthand the critical decisions Jim has made while building his business. Business expert and motorsports professional John Robbins digs deep to understand what it takes to survive and thrive as a racing promoter. This episode will definitely make you think. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to learn more about Must See Racing or get in touch with Jim? Visit . Don't forget to look for the Must See Racing Sprint Series on MAVTV this season.
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IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing
06/20/2017
IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing
How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a two-part interview with Must See Racing's Jim Hanks. Business expert and motorsports professional John Robbins gets to the heart of Jim's story. It's a fascinating look at the ways in which a motorsports broadcasting company has evolved over time. It's also a case study in the importance of television and internet broadcasting. In this episode of The Inside Racing Podcast, you'll hear some familiar themes and uncover some powerful insights. Jim has a great story to share. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to learn more about Must See Racing or get in touch with Jim? Visit
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IRP #39: Mailbag: Track vs. Traveling Series Promotion
06/13/2017
IRP #39: Mailbag: Track vs. Traveling Series Promotion
The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a different mindset required? How do fans engage with both? We're taking a deep dive into the world of race track and traveling series promotion on the show. If you are like me, you might not have given it much thought. When a podcast listener asked me to talk more about how traveling series should handle marketing and sponsorships, my wheels started turning. This episode will look at race promotion from both viewpoints and focus on marketing, sponsorship and business mindset. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email .
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IRP #38: REWIND - Sell Like A Pro This Off-Season: Training from Bryan Neale
06/06/2017
IRP #38: REWIND - Sell Like A Pro This Off-Season: Training from Bryan Neale
As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale. Take a minute to get your sales mindset in gear with this great episode. (FIRST AIRED: 11/29/16) Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He reveals the mindset required to build momentum and find success. Bryan provides real examples racing promoters can use today to think differently about their business and stand out with prospects. Business expert and motorsports professional John Robbins works with Bryan to connect the dots between a professional sales approach and the realities of sales in the racing industry. This episode will give you a competitive edge this off-season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Interested in learning more about Bryan? Visit Would you like to talk with Bryan about sales training for you or your team? You can email to continue the conversation.
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IRP #37: How to Use Instagram and Snapchat with Craig Emsweller
05/31/2017
IRP #37: How to Use Instagram and Snapchat with Craig Emsweller
Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media opportunities? In this episode of The Inside Racing Podcast, Craig Emsweller returns to the show for another deep dive into the world of social media. Craig is the CEO of E Square Marketing, a digital marketing agency with multiple motorsports clients. For a lot of promoters, Facebook and Twitter may seem like the only social media platforms required to have a successful social media program. It turns out there are a few others worth investing in as well. Business expert and motorsports professional John Robbins talks with Craig to uncover the most important aspects of Instagram and Snapchat. Once you listen, you'll have a much better understanding of how these social channels can impact your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Need help with social media or have questions for Craig? Check out , tweet Craig or send him an email
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IRP #36: Early Season Threats and Opportunities
05/24/2017
IRP #36: Early Season Threats and Opportunities
What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter John Robbins keeps the conversation going with guest Joe Janowski of the National Karting Alliance. The discussion hits on a variety of topics, including whether NASCAR helping or hurting short track racing. They dive into the mindset of a race promoter and look at content as a key driver for the future of the sport. In this episode of The Inside Racing Podcast, you'll have an opportunity to think hard about the factors at play in our industry. It's a great time to take stock and look to the future as the season gets underway. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. P.S. - Our show needs a fact checker. I know the difference between Ed Sullivan and Ed McMahon, just couldn't spit it out in the moment! Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to talk more with Joe? Head over to or email him
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IRP #35: 2017 Early Season Trends and Observations
05/16/2017
IRP #35: 2017 Early Season Trends and Observations
What have we learned from the 2017 racing season so far? Are there early trends that give reasons to be optimistic? What are some of the observations from past podcasts that are being validated at the race track? In this episode of The Inside Racing Podcast, John chats with regular podcast guest Joe Janowski from the National Karting Alliance. They walk through some trends and observations from their time at the track so far this season. Business expert and racing promoter John Robbins continues to look for clues about what's working and not working in racing. As always the conversation between Joe and John is realistic, authentic and forward-thinking. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to talk more with Joe? Head over to or email him
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IRP #34: Sponsorship Perspectives From A Marketing Executive
05/09/2017
IRP #34: Sponsorship Perspectives From A Marketing Executive
Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports professional John Robbins asks Travis Roffler, Director of Marketing for Continental Tire to share the lessons learned and perspectives from his 20+ years in the tire business. Travis has an impressive resume with some of the biggest tire brands in North America. At Continental, he's built successful sponsorship programs with the IMSA Continental Tire SportsCar Challenge and with the ARCA Racing Series presented by Menards. In this episode of The Inside Racing Podcast, you'll hear directly from Travis why he feels motorsports is such an important piece of Continental's marketing strategy. From innovation on the track reaching their consumer tires to the brand visibility and awareness created through strong partnerships, Travis is a big believer in the power of motorsports. Travis walks through how they activate their sponsorships and the key metrics he uses to evaluate sponsorship opportunities. This episode may give you some fresh ideas for how you can build stronger relationships with your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to learn more about Continental Tire? Visit them on the web or on Facebook. Looking for the latest from General Tire? You can head over to or on Facebook. Interested in the IMSA Continental Tire SportsCar Challenge ( or the ARCA Racing Series presented by Menards ()
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IRP #33: Speedway Marketing Magic with Mike Lysakowski
05/02/2017
IRP #33: Speedway Marketing Magic with Mike Lysakowski
Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to get in touch with Mike? You can find him on Facebook () or shoot him an email at
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IRP #32: Listener Questions - Sponsorship, Facebook and Ticketing
04/25/2017
IRP #32: Listener Questions - Sponsorship, Facebook and Ticketing
The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are ticketing programs right for your track? These are the big questions we tackle in our first ever mailbag episode. I asked listeners to submit questions and I got some great ones right out of the gate. We'll take a deep dive and really dig into the answers, so you can make improvements to your track or series today. Sponsorship (02:13) Facebook (23:40) Ticket Programs (29:20) Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to check out 80/20 Sales and Marketing by Perry Marshall. You can find it on Amazon here:
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IRP #31: An Advocate for Racing: Shawn Stewart and the USMA
04/18/2017
IRP #31: An Advocate for Racing: Shawn Stewart and the USMA
Have you heard of the United States Motorsports Association (USMA)? It may be one of racing's best kept secrets. Business expert and motorsports professional John Robbins heads onto the track with USMA Executive Director Shawn Stewart. Shawn is no stranger to motorsports. He's spent nearly two decades in the industry wearing almost every hat imaginable. Shawn shares how the USMA came to be and its purpose within motorsports. He reveals some of the advocacy work the organization does on behalf of its members. Most importantly, he outlines the political challenges for racing and the opportunities he sees for racing's future. In this episode of The Inside Racing Podcast, you'll have an opportunity to hear some of the common misconceptions non-racing people have about our sport. It's eye opening to learn what steps can be taken to build stronger relationships with community leaders. Most importantly, Shawn talks about racing's economic impact and how you can start to think about the economic impact of your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Would you like to become a member of the USMA? Sign-up here Have questions? Send them to
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IRP #30: Social Media Secrets with Craig Emsweller
04/11/2017
IRP #30: Social Media Secrets with Craig Emsweller
How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of The Inside Racing Podcast, Craig Emsweller makes a pit stop to explain the in's and out's of digital marketing and social media. Craig is the CEO of E Square Marketing, a digital marketing agency with several motorsports clients. He discusses what he's learned over the years developing and executing digital marketing strategies. Business expert and motorsports professional John Robbins asks Craig to explain the critical elements of good social media. Craig shares his thoughts on the future of social media. We agree you must make social media and digital marketing a top priority. If you don't someone else will and they will attract the fans, sponsors and attention you want for your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Need help with social media or have questions for Craig? Check out , tweet Craig or send him an email
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IRP #29: REWIND - NHRA's Kasey Coler Shares Fan Experience Secrets
04/04/2017
IRP #29: REWIND - NHRA's Kasey Coler Shares Fan Experience Secrets
The team behind The Inside Racing Podcast finally went racing this weekend. So we're mixing it up a little. In a nod to our first race at Lucas Oil Raceway, we thought we'd dust off our interview with Kasey Coler, Lucas Oil Raceway General Manager and Vice President of Marketing and Brand Strategy for NHRA. Take a second listen...it's worth your time. See you next week! (FIRST AIRED: 2/14/17) How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with Kasey Coler. Kasey is the Vice President of Marketing and Brand Strategy for the NHRA. He reveals what he's learned in his stints with IndyCar and the Professional Bull Riders and what he's working on with the NHRA. This conversation uncovers some of the biggest issues facing sports and entertainment and how you can leverage your assets, stories and partners to bring your events to life. In this episode of The Inside Racing Podcast, Kasey reminds us how important it is to experience this sport live and why we need to do a better job getting people to the track, stadium or arena. This episode is packed full of great tips and ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Do you want to talk more with Kasey? You can visit or send him an email .
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IRP #28: Randy White: Entertainment and Experience Expert on the Future of Leisure
03/28/2017
IRP #28: Randy White: Entertainment and Experience Expert on the Future of Leisure
Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson Leisure & Learning Group. Randy is known throughout the world as an expert on experience and entertainment facilities. He understands trends and data, knows what works…and what doesn't and has valuable insights we've been looking for. Randy has studied in-home entertainment versus out of home experiences and sheds some light on what consumers expect these days. In this episode of The Inside Racing Podcast, Randy unleashes his knowledge to help the racing industry understand its struggles. It's encouraging to know we are not alone. It's troubling to recognize some of the long-term trends. Randy gives us reason to believe there are still opportunities to attract customers, but it's going to take a 21st century mindset to win with race fans. This episode may be the most important episode I've recorded so far. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Interested in talking with Randy or getting access to some of his great resources? You can email him or visit . You can subscribe to his newsletter by .
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IRP #27: Matchbook Creative's Christy Gormal on Marketing and NASCAR's Drive for Diversity Program
03/21/2017
IRP #27: Matchbook Creative's Christy Gormal on Marketing and NASCAR's Drive for Diversity Program
What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Inside Racing Podcast, Christy Gormal, a marketing executive for Matchbook Creative and part of leadership team for NASCAR's Drive for Diversity program shares her perspectives on marketing, sports and entertainment and the D4D program. She reveals the pressure on drivers to deliver more than on-track performance to their sponsors. Christy explains why content and communication with your fans is so important and how consistency is the key in maintaining authenticity. Business expert and motorsports professional John Robbins walks the track with Christy to get perspective on the opportunities, threats and challenges in racing. Christy's path to Rev Racing is fascinating and she reveals some of the ups and downs of managing the D4D program. This episode covers a ton of topics and has a little something for everyone. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to talk with Christy and her team? Check out or call the office (317) 920-1200. You can find Brand Fuel on facebook (). If you are interested in hearing more about NASCAR's Drive for Diversity program visit or
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IRP #26: Myrtle Beach Speedway's Mike Neff on the Challenges of Sales and Marketing
03/14/2017
IRP #26: Myrtle Beach Speedway's Mike Neff on the Challenges of Sales and Marketing
Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing and sales? Business expert and motorsports professional John Robbins hits the beach with Myrtle Beach Speedway's Mike Neff. Mike has a lifetime of experience in racing. He's currently leading sales and marketing at Myrtle Beach. He's also spent time as an announcer and held various media positions at tracks throughout the southeast. Mike shares his insights and lessons learned at Myrtle Beach. In this episode of The Inside Racing Podcast, you'll get an insiders perspective into what's working and not working in grassroots racing. Mike puts a few rumors to rest about live streaming, broadcasting races and selling tickets online. More importantly he gives his opinions on the current state of grassroots racing and reveals where he thinks the industry is headed. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Check out Myrtle Beach Speedway or on Facebook () You can watch Mike Neff's video series Riding Shotgun and learn more about Daytona1 Beach Madness or hit him up on Twitter ()
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IRP #25: Speed Sport's Ralph Sheheen Reveals Broadcasting Secrets and Media Insights
03/07/2017
IRP #25: Speed Sport's Ralph Sheheen Reveals Broadcasting Secrets and Media Insights
Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of The Inside Racing Podcast, we spend time with broadcasting legend and owner of the National Speed Sport News, Ralph Sheheen. Ralph takes the time to survey the current media landscape in sports and racing. He shares the trends he's seeing when it comes to content and content platforms. Most importantly, he provides suggestions for making the most of your relationships with the media. Business expert and motorsports professional John Robbins digs deep to hear Ralph's perspectives on the industry and uncover the success stories of promoters who have used television to grow their brands. We live in a world that is hungry for content 24/7. Ralph's strategies for putting content into the hands of your fans and customers is compelling. This episode is overflowing with great stuff. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Want to check out Speed Sport? Head over to . Sign-up for The Daily presented by General Tire. Subscribe to the monthly magazine and more. You can tune into MavTV for Suzuki presents Speed Sport. Every Thursday night at 8:00 pm and 10:00 pm EST. Keep the conversation going with Ralph on Twitter
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IRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold
02/28/2017
IRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold
Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales? Business expert and motorsports professional John Robbins takes a spin with Mike Waddell, Vice President of Marketing and Communications for Richmond International Raceway (RIR). Mike shares what he's seen in a 25 year career spanning broadcasting, college athletics and racing. He shares his personal history growing up in Hickory, NC and looks to the future of NASCAR and racing with great enthusiasm. Mike and the team at RIR are in the midst of re-imagining the track and the race weekend experience for fans. In this episode of The Inside Racing Podcast, Mike brings storytelling to the forefront of our discussion. It's the people, places, venues and moments that help to create magic within sports and entertainment. These factors inspire excitement and create connection for your customers. If you aren't taking advantage, you may be left behind. Mike has an unbelievable amount of energy, passion and belief in motorsports. This episode is a heck of a ride. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email . Do you want to learn more from Mike? Visit or hop on twitter or to keep the conversation going.
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IRP #23: The Inside Racing Podcast: Lessons Learned
02/21/2017
IRP #23: The Inside Racing Podcast: Lessons Learned
What is the single most repeated theme on the podcast so far? What kind of thinking can help you get ahead? What are the most critical lessons to implement today? In this episode of The Inside Racing Podcast, we take a little break from the normal routine to look back at the first 20+ episodes. I'll spend time reviewing what I believe are the common themes and best pieces of advice you can bring with you into the 2017 racing season. It's time to shift your plans into high gear. Business expert and motorsports professional John Robbins will take a quick time out to make sure are ready to supercharge your 2017 plans. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (), Facebook () or email .
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