Outcome Studio Podcast - Marketing & B2B Technology Talk

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder 10/10/2020

030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick 09/15/2020

029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris 09/04/2020

028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results with Jasmine Morris 09/03/2020

027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri 08/06/2020

026: Mindset Discussion with Mentor Casey Patrick O'Connor 06/29/2020

025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson 11/11/2019

024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele 10/28/2019

023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles 07/16/2019

022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social 07/01/2019

021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina 06/17/2019

020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy 06/05/2019

019: Value of Industry Expertise and Leveraging Video as a Sales Rep with Nathan Leary 05/01/2019

018: Answering Questions for Buyers with LinkedIn Videos in IT and Telecom Financing with Seth Thompson 04/03/2019

017: Helping Buyers Access Valuable Marketing Content via Personalized Outbound with Blake Johnston 02/15/2019

016: Understanding Buyer Problems as an Industry Expert for Sales Success with Shane Healy 02/07/2019

015: Marketing Planning, Budgeting, and Getting Sales ROI for Small and Medium Sized Growth Companies with Brian G. Bauer 01/30/2019

014: A Culture of Getting Results with LinkedIn and Video in the Sales Development Process with Jeremy Leveille 01/11/2019

013: Alcohol, Accountability, and Authenticity - Discussing the Pressures to Drink for Young Sales Pros with Tucker Hood 12/05/2018

012: Demand Thinking - Good User Experience is Emotional and Social with Joel Smith, Joshua Mitchell, and Sundaresh Ramanathan 11/28/2018

011: Why Sales Reps Need Personal Brands, Plus Challenging the Predictable Revenue Model with Jake Dunlap 11/14/2018

010: Software Code is the Future Language of Business with Syed Tasin Ahmed 11/13/2018

009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith 11/08/2018

008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman 10/10/2018

007: IT Channel Marketing - How it Works, Why Solution Providers Exist, and Trends for Partner Enablement with Dan Mott 09/26/2018

006: Targeting with LinkedIn Paid Ads - Deep Dive with Kallie Bonnell 09/20/2018

005: Emerging Tech Sales Pros Round Table 09/13/2018

004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen 08/24/2018

003: Definitions in Data Science and Artificial Intelligence with Sundaresh Ramanathan 08/24/2018

002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd 08/24/2018