OUTdrive
Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect & convert rural American consumers.
info_outline
Navigating the World of Travel
04/23/2024
Navigating the World of Travel
Crafting the perfect trip is not just about finding a spot on the sand, it's about creating a travel experience that dives deeper into your passions. Jamie Anderson is an independent travel consultant known for her personalized travel planning and rural Missouri charm. Despite the digital age making travel planning seem easy, Jamie's services are in high demand because she offers a human touch that algorithms cannot. She meticulously tailors each journey to her client's desires, ensuring their trips are meaningful and aligned with their interests. Join us to learn more about the irreplaceable value of a travel consultant in crafting unforgettable journeys, reminding us that the essence of travel lies in the personalized experiences and memories we create. And for those planning their next trip, consider the unparalleled benefits of working with a travel consultant to make your adventure truly your own.
/episode/index/show/outdrive/id/30933788
info_outline
Banking on Community
04/16/2024
Banking on Community
Doug Fish, CEO of BTC Bank, is a true embodiment of rural American values and a visionary in community banking. From his humble beginnings on a small dairy farm to leading BTC Bank's expansion to 23 locations across Missouri and Iowa, his story is one of hard work and innovation. Imagine setting up mobile banks in shipping containers to reach the underserved – that's BTC Bank's level of commitment! This innovative approach is a testament to their dedication to serving people where they are, quite literally. But it’s not just about being physically present, it’s about embedding oneself into the fabric of the community for the long haul. Listen in to our 200th episode to discover how technology, community involvement, and customer preferences are shaping the future of rural banking.
/episode/index/show/outdrive/id/30781693
info_outline
Where Manufacturing Meets Marketing
04/09/2024
Where Manufacturing Meets Marketing
It's fascinating how chance encounters can lead to monumental projects and a pivotal moment that completely changes the course of your career. In this episode, Michael Eaton, the Executive Director of the Missouri Association of Manufacturers, recounts the 'God moments' that led to his incredible journey from architecture to art and then eventually marketing to manufacturing—a transition driven by the practical need to make a living while staying true to his creative roots. Today, Michael supports the work of the growing Missouri manufacturing industry and his story is a compelling narrative of how one can intertwine their creative passions with their professional life. Dive into Michael's story for a dose of inspiration and a reminder that sometimes the universe conspires in our favor.
/episode/index/show/outdrive/id/30737048
info_outline
Connecting Business Buyers and Sellers
04/01/2024
Connecting Business Buyers and Sellers
Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they encourage every individual to stay active in business and community life, regardless of age, and help young people transition into new careers as business owners. For them, it’s all about ensuring a legacy of reliability, work ethic and invaluable life lessons. Tune in to hear Wayne’s full story and learn about the power of mentorship, adapting to market changes and staying true to your roots.
/episode/index/show/outdrive/id/30567073
info_outline
The Voice Behind the Brand
03/25/2024
The Voice Behind the Brand
Ever wonder what it takes to bring a brand to life? It's not just about the visuals; it's the voice that often resonates with us. Today’s guest, Michael Ashcraft, a professional voice and on-screen talent who you may know as the voice of the Missouri State Fair, dives into the creative process. Together, he and Cliff explore how collaboration in the studio is key to refining the delivery of advertising content. It's not just about reading a script; it’s about interpreting and perfecting it to ensure the message hits home. Tune in to learn more about what it means to be a recognizable sound in an ever-changing world of advertising.
/episode/index/show/outdrive/id/30535473
info_outline
From Farm Roots to a Creative Career
03/18/2024
From Farm Roots to a Creative Career
Can you imagine mastering a skill set that's 852 hours in the making? That's the reality for students in the graphic design program at the Career Technology Center (CTC) at State Fair Community College, where instructor Linda Harris molds the creative minds of tomorrow. With an emphasis on industry-standard software, and the chance to earn college credits, these students are set on a path to success. Join us to hear how Linda's roots influenced her creative journey and the values she's passing on to the next generation. Her story is one of dedication and love for the simplicity and authenticity of rural America.
/episode/index/show/outdrive/id/30419298
info_outline
From Field to Film
03/11/2024
From Field to Film
Aaron Warbritton's journey from a small-town upbringing to a trailblazer in the hunting video industry is a tale of passion and perseverance. Raised in a close-knit farming community in Missouri, Aaron's childhood was steeped in the traditions of hunting and fishing. These early experiences fostered a profound respect for nature and a dream to one day create hunting videos. Aaron's unwavering dedication to his dream led him to pursue a digital media and video production education and eventually create his YouTube channel, The Hunting Public. Despite financial challenges and a modest start, Aaron and his partner's YouTube channel grew organically into a platform that now includes merchandise and consulting services. Tune in to learn more about how Aaron is shaping a positive hunting culture for generations to come.
/episode/index/show/outdrive/id/30326463
info_outline
Part 2: Be Bold!
03/05/2024
Part 2: Be Bold!
Did you know that local charm can be your ticket to global markets? In part two of this two-episode series, I sat down again with Paul Ruppert, an international strategy consultant, to discuss how rural American companies can craft compelling stories around their unique products. These narratives resonate not only domestically but internationally. It's fascinating how a local advantage can become a global phenomenon! Listen in to hear how Paul leveraged demographic insights and shed a light on the role of artificial intelligence in streamlining operations from customer care to conversational commerce.
/episode/index/show/outdrive/id/30239258
info_outline
Part 1: Be Bold!
02/27/2024
Part 1: Be Bold!
Sometimes, you really never know what you’re getting into when you jump into a business opportunity, or where it might take you. For our guest today, opportunities have taken him all over the world, and then some. Paul Ruppert is an international strategy consultant with a specialty in mobile telecommunications, working primarily with private equity firms and enterprise level organizations. With a background in product development, strategic partnerships, and global operations, Paul has been on the leading edge of marketing and technology throughout his career. He also has a unique connection to rural America and advises our audience to be bold as they move through life and work. Listen in for a really interesting conversation about business, technology, politics and life in the first of a two-part series.
/episode/index/show/outdrive/id/30111103
info_outline
Cultivating Success in Marketing
02/20/2024
Cultivating Success in Marketing
Effective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It's about crafting stories that resonate and visuals that captivate. Zimmerman Manufacturing is dedicated to crafting cutting-edge farm equipment and while the Midwest is their core market, they've expanded their horizons to serve farmers as far away as Australia. Gunther discusses their marketing playbook, which includes leveraging social media, sprucing up their website, and making a splash at trade shows—all with a laser focus on creating top-notch content and ensuring customers have a great experience. Tune into this episode to hear all the smart ways they promote their products and how sales and marketing join forces to really connect with the heartland of America.
/episode/index/show/outdrive/id/30020313
info_outline
Super Bowl 2024 Highlights
02/13/2024
Super Bowl 2024 Highlights
It was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BOWL! In this episode, a few members of our Callis team join Cliff to talk about their favorite ads during the big game…and maybe the ones that didn't quite cut it. Get your game face ready for an episode full of NFL chat, all things marketing and, of course, some laughter.
/episode/index/show/outdrive/id/29936238
info_outline
Shot Show Highlights
02/06/2024
Shot Show Highlights
The Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at this year’s event, then joined him on the podcast to discuss their takeaways from the show. Learn more about industry research findings, the significance of storytelling in marketing, the relentless pursuit of innovation and more. Tune in to hear about the industry's dynamic nature, where innovation, consumer trends, and strategic relationship-building are key to thriving in the competitive landscape of the shooting, hunting, and outdoor trade.
/episode/index/show/outdrive/id/29823023
info_outline
Innovation in Small Town America
01/29/2024
Innovation in Small Town America
Innovation is everywhere and in rural America, it shows up in everyday places. In small towns, from coast to coast, entrepreneurs are using new ideas, new technologies, and out of the box ingenuity to start and grow successful businesses and energize communities. Sometimes, it takes an outside perspective to see all the possibilities. Other times, folks back home know what they want to accomplish. They just don’t know how to make it happen. They need guidance or coaching and our guest in this week’s podcast does just that. Deb Brown is one of the co-founders of , a business that helps make small communities more relevant and vibrant. Along with her business partner, Becky McCray, Deb coaches small towns to make them better, promotes collaboration over committees, and provides ideas and expertise that make rural communities join together for the common good. Listen in to hear about some of the strategies and exercises they use to accomplish their goals, many of which can be done by everyone in the community without hefty budgets or corporate involvement. With a background in social media and Chamber of Commerce management, and with a love for the people of rural America, Deb is helping communities’ own citizens save their town with their own resources.
/episode/index/show/outdrive/id/29613873
info_outline
Helping Small Business Thrive
01/22/2024
Helping Small Business Thrive
There are endless opportunities in rural America for entrepreneurs to start and grow successful businesses. However, not everyone is going to have all the skills and experience necessary to sustain it. Most of us need support in areas where we might be weak. Many times, entrepreneurs may have a great idea and the drive and determination to see it through but they may not have the resources or expertise to do what it takes to be successful. They have the passion but they may need help to fill in the gap in their experience, and that brings us to our guests today. Darline Mabins and Duan Gavel are leaders of the Multicultural Business Association (MBA) of Springfield, Missouri. MBA’s mission is to promote economic development and business opportunities through advocacy, networking, and capacity building for women, minority-owned businesses, and entrepreneurs. Darline is the Executive Director of the organization and Duan is the Second Vice President, in line to one day be President. Both have a real passion for helping people and MBA does just that. Listen in and learn about MBA and how they are working with over 100 small businesses and entrepreneurs in southwest Missouri to help them succeed in business and in life, and how they’re using a variety of marketing techniques to do it.
/episode/index/show/outdrive/id/29552163
info_outline
Building a Brand with Digital
01/15/2024
Building a Brand with Digital
Savvy marketers know that digital is driving brand awareness and sales in today’s world. But there are so many forms and variations for digital, how do you decide which ones to use? In today’s episode, you’ll hear from a young marketing professional who understands her markets and knows what’s working. For most consumers, you’re probably never going to think about needing body work for your vehicle, unless of course you do. For an auto body specialist, this makes brand building and search engine optimization very important, so a potential customer either has your brand name top of mind or they find you easily with an online search. At Collision Leaders, a regional auto body repair specialist that serves a rural America market in several locations in Missouri and Kansas, Gabriella Ellis is using a mix of digital strategies to reach their targets. From TikTok videos to text bots to social media, Collision Leaders is standing out in the digital marketing landscape. Listen in as Gabby, a digital media production graduate from the University of Central Missouri, shares her approach to digital marketing.
/episode/index/show/outdrive/id/29259138
info_outline
Collaboration is Key
01/08/2024
Collaboration is Key
Out here in the country, people take care of each other. They know their neighbors and they value the relationships they have with them. They also know that there are challenges that people face as they steer their way through life. In our community, there are many organizations that are working to help people deal with some of these challenges, whether they be financial, health related or educationally focused. One such organization is United Way of Pettis County, which brings people and resources together to serve those in need. Sometimes, it’s through their own innovative programs, delivered by volunteers. Other times, it’s through grantmaking that helps fund the work of other crucial organizations. In both, collaboration is key and that brings us to our guest, Rachelle Simon. Rachelle is the Executive Director of United Way of Pettis County. She grew up in our community, ventured away to study and work in a variety of settings, including counseling, higher education, non-profit and religious ministry. Rachelle then returned to rural Missouri to share her talents and experience. Listen in as she shares her perspectives on lifelong learning, how by working together you can make a big impact and how we as people make the world work, not the other way around.
/episode/index/show/outdrive/id/29259198
info_outline
Podcast Takeaways From 2023
01/01/2024
Podcast Takeaways From 2023
Welcome to OUTdrive and welcome to 2024! We hope each of you had a safe and happy new year’s celebration, however you chose to spend it. Today, we’re taking a special drive down memory lane and revisiting some of the most impactful stories and insights we shared over the past year. We want to be up front and share with you though that we used AI technology tools to scroll through all 52 episodes to give us a starting point for today … so buckle up and let’s get rolling. Our highlights include a focus on the economic landscape in Missouri, exploring the essence of leadership, learning that though business is serious, it can also be fun, as well as the importance of connections and hearing about new technologies and ideas that are paramount to being effective. Doing our podcast over the past three and a half years has been fun all along the way, enjoying the journey and enjoying the people we have met and gotten to know. As marketers, we must be lifelong learners to keep pace with the exciting developments in digital marketing, and our podcasts have been one way we have accomplished that. If you missed any of our previous episodes, you can find them all on or by searching for the OUTdrive podcast on your favorite audio streaming platform. And, stay tuned every week as we have some really great episodes coming up. As we wrap up today’s journey, let’s remember … rural America is vibrant, ever-evolving and full of surprises. 2023 was a fantastic year at OUTdrive and at Callis and we’re just getting started on another new adventure. Thanks for taking the time to ride along with us today and stay tuned for more stories from the heartland about the dynamic nature of rural America marketing, where it’s heaven on earth.
/episode/index/show/outdrive/id/29259273
info_outline
You’ve Got to Know Your Audience
12/18/2023
You’ve Got to Know Your Audience
In marketing, there are a lot of variables, strategies and tactics that you have to consider when laying out a marketing plan. None is more important than your target audiences. Many times, there are more than one, so identifying who they are, why they should be interested, how they think, how they buy and how to reach them is critical. For a would-be entrepreneur, it can be a daunting task, especially if your business is a part-time venture. You know, it’s really cool when a person’s interests and hobbies turn into a real business enterprise. It’s even better when you do it with other people who share the same passion for what you’re doing. Anyone can start a business today but growing a sustainable business takes vision, talent, some good fortune and a lot of hard work, and it should all start with a business plan that accurately depicts the target audiences. After that, all your decisions on products, pricing, distribution and promotion can be made with those markets in mind. Today’s guest and his partners at Phantom V have done just that. Mike Hammerly is a partner in a Missouri distillery named Phantom V. An automation specialist by trade, Mike and his four partners got together a few years ago and started to build something special. They all had the interest in making spirits but they all also had the experience and expertise to do it the right way, with a business plan and sound marketing strategy. Over the past few years, they’ve developed a nice niche for inventive, delicious alcoholic drinks that people love. And while they’re currently only available in three states, there are people from all over the country asking for Phantom V spirits. Listen in as Mike tells the story of how they got started, how they’re growing organically, how they’re figuring out the challenges of distribution, marketing and growth and how they’ve positioned themselves for a step to the next level….and it all starts with knowing your audiences and making great products that your markets love.
/episode/index/show/outdrive/id/29020448
info_outline
Innovation and Ingenuity is Everywhere
12/11/2023
Innovation and Ingenuity is Everywhere
Innovation and ingenuity are alive and well out here in rural America, but that’s not anything new. Ever since our country was founded, entrepreneurs, inventors and capitalists have all dreamed big and created even bigger. For instance, who would have thought that 100 years ago the small community of Marshall, Missouri, would jump on the map because of the airplane? Remember, 100 years ago! Yet, just a few short years after the Wright Brothers took the first flight at Kitty Hawk, airplanes were being made there. To hear more about this amazing story, as well as many others, step back into time at the Nicholas-Beazley Aviation Museum. If you’re lucky, you’ll get the guided tour from our guest today, Bryan Berlin. Bryan and his lovely bride own their families’ Century Farms – over 100 years in the making – and they’re both also on the Board of Directors of the impressive aviation museum on the south side of Marshall. Listen in and learn more about the museum’s unique history, how small town ingenuity can overcome many challenges, how they’re telling people about the museum and more.
/episode/index/show/outdrive/id/28980868
info_outline
Collaborating for Conservation
12/04/2023
Collaborating for Conservation
Out here in the country, we take conservation seriously. Whether it’s our farmers who manage their properties for sustainability, our hunters who meticulously nurture the land they hunt on or the fishermen who help keep our streams, rivers and lakes clean, there’s an understanding in rural America that conservation is a fundamental part of life. Here in Missouri, we are lucky to have an abundance of all of those things and we are working hard and collaborating to make sure we have them for generations to come. One person who is working hard to make that happen is Tricia Burkhardt, the Executive Director of The Missouri Conservation Heritage Foundation (MCHF). MCHF is an organization that is passionate about preserving, conserving, and enhancing our state’s natural resources and they are dedicated to finding ways to get people outdoors so they can learn to appreciate our fish, forest and wildlife. Listen in as we discuss the foundation and their programs, how they’re telling their story and how they’re encouraging people to enjoy our natural resources.
/episode/index/show/outdrive/id/28918148
info_outline
Leading the Way with Marketing Technology
11/27/2023
Leading the Way with Marketing Technology
We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we are committed to doing so. Our clients depend upon us to be ahead of the latest innovations, and we’re proud to vet new technologies and lead our clients to the ones that make sense for them. One of the ways we stay ahead of the curve is through continual learning. In this episode, Callis’s Digital Services Director Kyle Meek shares his takeaways from a recent summit he participated in with other agencies from around the country. You’ll hear all about the hot topic, artificial intelligence (AI) and how it’s being used, along with updates on Google’s latest ventures and changes, SEO and PPC trends, social media, web development, first-party data and more. Listen in and be prepared to take lots of notes.
/episode/index/show/outdrive/id/28729613
info_outline
Attracting New Business to Missouri
11/20/2023
Attracting New Business to Missouri
Today is the second part of our two part series about economic development in Missouri, with our guest, Subash Alias, CEO of the Missouri Partnership. As you recall from last week’s podcast, the Missouri Partnership is a public-private economic development organization that helps attract new business to Missouri. Many people are really unaware about what economic development is and how important it is in attracting new jobs and capital investments and I’m pleased we were able to share the Missouri Partnership’s role in this endeavor. One of the things we discussed in this week’s conversation with Subash is how surprised people are with the diversity of our state’s economy, how many high profile businesses there are here, how low our taxes and cost of living are and what a high quality of life we enjoy. They are also impressed with the technology we are utilizing across the state in every industry and particularly in animal science, plant science and agriculture in general. We also have a great discussion on the approach the Missouri Partnership is taking with marketing the state’s abundant assets and amenities to prospective businesses and site selection consultants. Listen in to truly one of our best episodes to date.
/episode/index/show/outdrive/id/28688803
info_outline
Missouri Loves Company
11/13/2023
Missouri Loves Company
Today, we’re excited to premier a two part series about economic development in Missouri. We begin with our guest, Janelle Higgins, the Vice President of Marketing and Communications for Missouri Partnership, a public-private economic development organization that helps attract new businesses to Missouri. If you’ve listened to some of our podcasts before, you know I’m a big supporter of economic development, whether that be business attraction or retention, tourism, job growth or any of the other components that contribute to economic development in rural America. In her role, Janelle leads their team's video and visual strategy, develops and implements public relations efforts, and utilizes traditional and digital media to market and promote Missouri throughout the world. If you know much about Missouri, you know that we have an abundance of assets and amenities to talk about and we get into some of those today. We also discuss the types of businesses the partnership is trying to attract, how they’re reaching them, their new marketing campaign they’ve just launched and much more.
/episode/index/show/outdrive/id/28583688
info_outline
Leaders Are Made, Not Born
11/06/2023
Leaders Are Made, Not Born
All of us leading businesses and organizations today need someone we can talk to; someone to share challenges and opportunities, to question things we’re doing, to inspire us from time to time and to serve as a mentor. Many of us might benefit from having several advisors. But whether it’s one or many, it’s always beneficial to have a sounding board, a different perspective and perhaps a coach to help us navigate the treacherous waters of running a business or organization or maybe just changing careers. Our guest today helps individuals and companies do just that. Whitney Kinne and her husband, Shane, are the co-owners of Whitney Kinne Consulting, a Missouri-based business that helps organizations and professionals in agriculture reflect and refocus on their vision and mission in work and in life. The Kinnes use their experience and enthusiasm to lift others to new heights – to make each of us better every day. Listen in as Whitney shares her background growing up in a family of entrepreneurs dedicated to agriculture and discusses how her business got started, how it’s grown and how it’s serving today’s leaders and organizations.
/episode/index/show/outdrive/id/28359380
info_outline
Serious Business That’s Fun
10/31/2023
Serious Business That’s Fun
Business is a serious business, but it can also be fun, and it should be. Life’s too short to not have a good time doing what you do to earn a living. For Jonathan Hartenstein that means having fun building relationships that turn into friendships that translate to sales. You see, JR, as he is known to his many friends, is a real estate broker at the Lake of the Ozarks, Missouri’s heaven on earth. Through his outbound and inbound marketing efforts, JR attracts people to him who are looking to invest in property or move to the lake. JR has been living at the lake for nearly 50 years, and he specializes in luxury homes, condos and building sites. Needless to say, JR knows the lake inside and out and he understands how to market, both his business and the properties he represents, and many are pretty darn impressive. Listen in as we discuss the multitude of opportunities that are exploding at the lake, the marketing techniques JR uses to attract new clients to his real estate business and why you might consider investing there.
/episode/index/show/outdrive/id/28467866
info_outline
Staying Ahead of the Curve
10/24/2023
Staying Ahead of the Curve
The digital marketing and advertising agency industry, like many others, is changing. Nearly every day, new technologies, tools, ideas and best practices are introduced to the professionals who work in it. Callis is no different. Our goals as an agency are to always keep up with the changes, vet the ones that look interesting, and adopt the ones that make sense for our clients. It’s just one of the reasons we’ve been able to stay relevant and sustain our business over the last 37 years. In this episode of OUTdrive, Cliff visits with agency president Megan Hartman as they debrief from their recent, semi-annual peer meeting in Columbus, Ohio. Some of you may know that Callis is certified by the Agency Management Institute, a nationally recognized association for the development of better advertising agencies. If you’re a regular listener, you’ve heard us talk about this experience before. This session was especially beneficial with some really great discussions about agency operations, people utilization, services and technology. And we always share our big ideas, our challenges, frustrations, and financials, and our wins and losses. So, listen in as we share our thoughts and perspectives on key takeaways, new uses for AI and technology and other topics that could impact your business going forward.
/episode/index/show/outdrive/id/28407383
info_outline
It’s All About Connections
10/16/2023
It’s All About Connections
Whether you make them in person or through the media you utilize, good marketing is all about making connections. In this episode with David Pearce, former banker, statesman and now head of governmental affairs at the University of Central Missouri, we discuss how connections made today can impact you even years later. David comes from a rural background and has a distinguished career as the head of marketing for a large, regional banking group, as a state legislator and senator, and now does public affairs. Over the years, he has gained incredible experience with both personal and corporate branding and he shares his thoughts and philosophies for what it takes to be successful and stand out in both arenas. Listen in for key insights on dealing with people, solid foundational marketing, journaling, and building a lifetime of connections.
/episode/index/show/outdrive/id/28309754
info_outline
Investing in Entrepreneurs
10/09/2023
Investing in Entrepreneurs
Out here in the country, there are a lot of exciting things happening. Every day, entrepreneurs, both young and old, are coming up with innovative ideas and turning them into some of the new products and services we experience in our lives. Many times, those folks need a little shot in the arm financially to either help them get their idea off the ground, grow it or scale it, and that brings us to our guest today. Neenah Jain is the Chief Financial Officer for Armory Square Ventures. Neenah is a lifelong Midwesterner who currently resides in Indianapolis and she brings a wealth of experience to our podcast, having moved back and forth between the business worlds of Dallas and New York and more rural communities like the one she grew up in. As a partner at ASV, Neenah is a leader on a team dedicated to backing mission-driven entrepreneurs who strive to transform traditional industries and uplift their communities. Listen in to learn what kind of companies and entrepreneurs venture capitalists are looking to partner with, how the process works, why a VC might be a better option than a traditional bank loan and how they help companies grow and someday sell.
/episode/index/show/outdrive/id/28234346
info_outline
Growing Through Faith
10/02/2023
Growing Through Faith
Out here in rural America, as well as in cities, many churches are struggling to stay relevant and meet the needs of its members and society. For most churches, bouncing back from the effects of the pandemic has been challenging, as people have gotten out of the habit, lost interest or simply found other things to do. However, some churches have not only survived but thrived thanks to good leadership, a vision, strong communications and the grace of God. Listen in to our interview with Chris Guffey, the pastor at Cornerstone Baptist Church in Pettis County, Missouri, as he shares his perspective on serving the Lord, his congregation and his community. Chris is a mentor to many, with a focus on youth, and he has built a dynamic church by leading by example and using innovative marketing tools to help tell their story. There are takeaways galore for anyone working in the marketing space or for those of us dealing with the challenges of life today.
/episode/index/show/outdrive/id/28150010
info_outline
Real-Time Data Visualization
09/25/2023
Real-Time Data Visualization
Over the past few years, it has become faster, better and easier to collect data on practically anything. Technology tools like artificial intelligence and predictive analytics are driving this capability and we don’t see it slowing down anytime soon. But as more and more data is collected, the question becomes, what do you do with it and how do you use it. Many companies just don’t have the resources or expertise to collect it, manage it, analyze it or visualize it. However, there are companies and people out there who are doing amazing things with data and you’re going to hear about that in our episode today. Jim Barker is the Chief Revenue Officer for Live Earth, a real-time data visualization and data streaming platform. Listen in as we discuss the evolution of technology and the internet, some of the really cool things Live Earth is doing with technology, data and visualization that affect real lives, how the discovery process can unearth amazing ideas, how artificial intelligence (AI) is being utilized, and more.
/episode/index/show/outdrive/id/28108058