Playing At Business - toy & game business podcast with Steve Reece
Podcast about the toy & games business, hosted by leading toy business expert Steve Reece of www.KidsBrandInsight.com. Steve takes a look at different trends in the toy & game biz, and speaks to interesting people from across the business. © 2018 RG Marketing Ltd. All rights reserved.
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Ep 117 - What Do The Toy Industry And The Mafia Have In Common?!
11/04/2026
Ep 117 - What Do The Toy Industry And The Mafia Have In Common?!
What does the Toy business have in common with the Mafia? It might sound like an unlikely comparison, but there are some surprisingly interesting parallels between the way organised crime networks operate and the commercial structures of the global Toy industry. From loyalty and personal connections to territorial control, negotiating power and the importance of reputation, there are lessons to be explored from one of the world's most notorious organisational models. And no, we're definitely not suggesting that Toy companies should start making their competitors offers they can't refuse! In this episode of Playing At Business, Toy industry consultant Steve Reece takes a slightly unconventional look at what really makes businesses successful. Why are relationships so important in the Toy trade? When does loyalty become a liability? How can smaller companies gain leverage over powerful customers, and why might a strong network of trusted partners be more valuable than a huge corporate infrastructure? It's a thought-provoking look at the people, power and relationships behind the business of toys — with a distinctly Godfather-inspired twist!
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Episode 116: The Great Toy Industry Margin Squeeze: Who Is Actually Making Any Money?
10/26/2026
Episode 116: The Great Toy Industry Margin Squeeze: Who Is Actually Making Any Money?
Playing At Business Podcast – Episode 116: The Great Toy Industry Margin Squeeze: Who Is Actually Making Any Money? The global toy industry is facing a curious contradiction. Toy sales are growing, retail prices are rising, and some categories are enjoying remarkable success, yet many toy companies are finding it increasingly difficult to make a decent profit. Rising manufacturing costs, retailer demands, promotional expenditure, licensing royalties and the spiralling costs of bringing new products to market are all squeezing margins. So where is all the money going, and who is actually making a decent return in today's toy business? In Episode 117 of the Playing At Business podcast, toy industry consultant Steve Reece examines the winners and losers in the increasingly challenging economics of the global toy industry. From major manufacturers and powerful retailers to smaller, more agile toy businesses, we explore why growing sales doesn't necessarily mean growing profits, which business models appear best positioned to succeed, and what toy companies need to do differently to protect their financial future. Is the toy industry becoming too obsessed with growth at the expense of profitability? Tune in to find out!
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Ep 115 - The Rise Of Indonesian Toy Manufacturing, And The Growth of Batam As An Electronics Hub
07/31/2026
Ep 115 - The Rise Of Indonesian Toy Manufacturing, And The Growth of Batam As An Electronics Hub
Indonesia is rapidly emerging as a serious contender in global toy manufacturing, driven by its huge workforce, competitive labour costs, and a fast‑maturing industrial base. While many in the toy business still view Indonesia through the lens of Java and domestic consumption, the country now offers export‑ready capabilities that mirror what modern toy brands need — especially for electronic, interactive, and connected products. With rising wages in China and brands pushing for diversified “China + 1” strategies, Indonesia’s manufacturing evolution is becoming impossible to ignore. Within this landscape, Batam stands out as Indonesia’s most advanced electronics export‑manufacturing hub — a unique island‑wide Free Trade Zone just 20km from Singapore, built on three decades of electronics production. In this episode, Steve speaks with Chrispin from Tunas Prima Industrial Estate - - who explains how Batam’s deep ecosystem of PCB assembly, battery integration, plastics, finishing, and box‑build makes it a natural fit for toy brands. Add in Disney‑certified factories, a young labour pool, seamless Singapore logistics, and ready‑to‑use industrial infrastructure, and Batam becomes one of the most compelling new manufacturing bases for global toy companies exploring Indonesia for the first time.
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Ep 114 - The Rise of Toy & Game Micro Brands: How Small Toy Companies Are Outsmarting the Giants
04/08/2026
Ep 114 - The Rise of Toy & Game Micro Brands: How Small Toy Companies Are Outsmarting the Giants
Today we’re diving into one of the most exciting shifts happening in the toy and game industry right now – the rapid rise of micro brands. We’ll explore how small, agile toy companies are successfully competing with, and in many cases outsmarting, the biggest Toy brands and companies. We’ll look at what’s changed in the market, why agility is beating scale in 2026, and share practical strategies that micro brands can use to carve out profitable niches and build loyal communities. Whether you’re running a small brand, working inside a larger company, or simply interested in where the industry is heading, this episode is packed with actionable insights. Let’s get into it. Also check out for details of how our Toy & Game business Consultancy services can help your business.
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Episode 113 - 5 Years On: 5 Ways Covid Permanently Changed The Toy & Game Biz
10/21/2025
Episode 113 - 5 Years On: 5 Ways Covid Permanently Changed The Toy & Game Biz
In this episode, host Steve Reece takes a deep dive into the long-term impact of the Covid pandemic on the Toy & Game industry. Five years since the first global lockdowns, the dust has settled—and the changes are here to stay. From pricing shifts and supply chain diversification to the evolution of trade shows and the rise of direct-to-consumer strategies, this episode explores how one black swan event reshaped the business forever. Whether you're a brand owner, distributor, retailer, or industry observer, this episode offers actionable insights and strategic takeaways. Plus, Steve shares updates on his LinkedIn newsletters, the REECE REPORT, and the launch of ToyRecruitment.com—a specialist recruitment service built by insiders for the Toy & Game biz. Tune in to understand what’s changed, what’s working, and what the future might hold. More information on our leading Toy & Game business Consultancy here: Ifyou are a Toy or Game company seeking to hire the right people:
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EP 112 - 8 Characteristics Of Toy Companies That Stand The Test Of Time
06/17/2025
EP 112 - 8 Characteristics Of Toy Companies That Stand The Test Of Time
What makes a toy company last for generations? In this episode, we break down the eight essential characteristics that separate fleeting fads from industry legends. From unwavering brand identity to innovation that evolves with consumer trends, we uncover the secrets behind long-term success. Expect insights into adaptability, quality, nostalgia, and the magic of emotional connection. Whether you're a toy industry veteran or an aspiring entrepreneur, this episode delivers practical wisdom for building a business that stands the test of time.
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Ep 111 - Tariff Tribulations
06/13/2025
Ep 111 - Tariff Tribulations
It's been a wild start to 2025 with tariff tribulations abounding. From supply chain disruptions to retail price rises, these developments have produced a complex landscape for Toy & Game companies to try to navigate. Join us as we unpack the challenges, explore strategic responses and offer some tips to help you navigate the current situation.
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EP 110 - So You Invented A Board Game, Now What? How To Commercially Launch Your Game
09/25/2024
EP 110 - So You Invented A Board Game, Now What? How To Commercially Launch Your Game
In this episode, board games business expert Steve Reece of runs through the steps in completing a commercial launch of a board game (also includes a card game or other cardboard based Games). If you are wondering what you need to do next after you came up with the idea of a Game and made a Gameplay mechanic, then this episode is for you.
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EP 109 - TOY & GAME STARTUPS: 10 TIPS
08/27/2024
EP 109 - TOY & GAME STARTUPS: 10 TIPS
Over the last decade and a half or so, we have advised 200+ Toy startups and Game startups. There have been a number of recurring Tips and bits of advice we have given. This podcast covers those Top Ten Tips for startups in this whacky world of Toys & Games. This is a definite must listen for new entrants to the business of Play!
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Ep 108, Toy Biz India Trade Show Review
07/15/2024
Ep 108, Toy Biz India Trade Show Review
This episode reviews the Toy Biz trade show event in Delhi. This time round more than 400 exhibitors were at the show. Host Steve Reece runs through his experience at the event, and discusses the many opportunities for Toy & Game companies in India.
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Ep 107 - Which Toy & Game Trade Shows Should You Attend?
05/31/2024
Ep 107 - Which Toy & Game Trade Shows Should You Attend?
This is the question we get most often. There are a number of key trade shows in the Toy business, and historically there has been a commom complaint that we have too many of these shows and that the schedule is inefficient. The pandemic gave us a good opportunity to consider our show schedules and to reassess what makes most sense for our businesses. In this episode we run through the main shows and talk about how to decide which shows to participate in.
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Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time
02/22/2024
Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time
In this latest episode host Steve Reece shares 10 Key Success Factors for Board Games based on decades working with and on some of the most iconic Games of all times, including Hasbro's stable of Family Games such as Monopoly. Clue/do, Risk, Game of Life and many more. Unusually Steve also acknowledges working on the worst selling board game of all time, as well as the best. If you are in the business of Games this is a must listen episode. Sign up for our free email newsletter on the Toy & Games industry here:
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Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024
02/15/2024
Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024
Another Spielwarenmesse Toyfair in Nuremberg has been and gone. This episode reviews this years show, and based on conversations at the show and market data released at this time gives an analytical outlook on the key drivers and trends of the European Toy market for 2024. Sign up for our free Email Newsletter here:
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Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons
01/05/2024
Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons
2020 and 2021 were unexpectedly boom years for the Toy business overall as locked down families invested out of season in play activities for their homebound children. 2022 and 2023 were significantly worse years for the Toy trade. The question now is what happens in 2024? Host Steve Reece talks through the factors affecting Toy market performance in 2024 in this latest episode. For more Toy business analysis, check out our Linked In newsletter here:
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Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)
11/29/2023
Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)
In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company. For more analysis & insights into the global Toy market, check out our Linked In newsletter which has 5000+ subscribers (including readers from all major Toy companies):
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Ep 102: Selling A Toy Business: How Mergers & Acquisitions Work In The Toy Biz
10/24/2023
Ep 102: Selling A Toy Business: How Mergers & Acquisitions Work In The Toy Biz
Many companies in the Toy business grow via acquisition. Company owners often want to sell up and retire or move onto other pastures. In this episode we take a look at some of the biggest Toy acquisitions of all time, we look at why and how Toy Cos are bought and sold and we discuss the details of the process of buying or selling. Maybe you have a Toy business you want to buy or sell, or maybe you just want to understand how company sales work in the world of Toys, either way this episode will have something for you.
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Ep 101, How To Run A Successful Tech Toy Start Up With HoloToyz
09/26/2023
Ep 101, How To Run A Successful Tech Toy Start Up With HoloToyz
In this latest episode host Steve Reece talks to Kate Scott & Declan Fahy, the Founders of Holo Toyz. Their company aims to inspire creativity and imagination via augmented reality technology. Kate stated "At our core, we believe that children should be able to experiment, play and learn through emerging technologies in a kid-safe environment away from the open web, whilst not losing touch with the physical world." We discuss this proposition, and the path from starting the business, through raising funding to achieving distribution for HoloToyz products. This episode is a must listen for anyone interested in or actively pursuing a start up in the Toy business, as well as international distributors looking for new products and new stories to latch onto.
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Ep 100 - How To Recruit Good People & Find New Job Roles In The Toy Business
08/08/2023
Ep 100 - How To Recruit Good People & Find New Job Roles In The Toy Business
Join Steve Reece in a deep dive into the toy industry's recruitment nuances. Drawing from over a decade as a consultant, Steve unveils key strategies for companies to recruit effectively and tips for candidates to land their ideal roles. Whether you're hiring or job-hunting, discover invaluable insights to navigate the toy business world. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding. 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 99, Gift & Hobby Distribution Channels
06/22/2023
Ep 99, Gift & Hobby Distribution Channels
Guess what – people have been buying Toys for adults for a very long time. Even though the ‘Kidult’ thing is the big thing nowadays, hobbyits sand people buying Toyetic gifts for adults have been around for a long while. Listen in to Episode 99 as we look at these adjacent areas in more detail! Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding. 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 98 - How The Toy Industry Clears Excess Inventory
06/14/2023
Ep 98 - How The Toy Industry Clears Excess Inventory
A few episodes back we looked at why excess inventory is so dangerous - in this episode we move on to look at the practicalities of how our industry manages excess inventory, where they sell it, how it works and some major banana skins to watch out for when selling clearance stock! Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 97 - Unchanging Fundamentals Of The Toy & Game Business
04/12/2023
Ep 97 - Unchanging Fundamentals Of The Toy & Game Business
We are living through times of massive change and disruption. Technology is advancing at a frighteningly quick rate, and the very fabric of society has been changed by our adoption and development of new technologies. However, despite that there are 5 unchanging fundamentals of the Toy & Games business. In this podcast your host Steve Reece takes a look at what has not changed in his nearly 25 years in the Toy business, and what is unlikely to change looking forward another 25 years into the future. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 96, 5 Characteristics Of Best Selling Toys & Games
03/23/2023
Ep 96, 5 Characteristics Of Best Selling Toys & Games
There are some recurring characteristics of best selling Toys & Games. In this episode we run through the 5 most important features. This is not so much creative inspiration as it is a ticklist for new Toy & Games products in development. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 95, How To Sell More Toys & Games Internationally
03/15/2023
Ep 95, How To Sell More Toys & Games Internationally
Regardless of which country is your home market, the opportunity outside your borders is greater...in this episode we take a look at some simple ways to significantly increase your export sales of Toys & Games. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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EP94 - 5 Key Tips To Find & Validate New Toy Factories
03/09/2023
EP94 - 5 Key Tips To Find & Validate New Toy Factories
Ep 94 - 5 Key Tips To Find & Validate New Toy Factories In this episode host Steve Reece talks about his experience helping more than 100 Toy & Game companies find manufacturing around the world, and he shares 5 key tips for finding & validating new Toy factories. We look at why most companies make a massive mistake by focusing on manufacturing cost as the primary assessment factor for a new Toy & Game factory, and much more. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 93 - Excess Inventory Kills Toy & Games Companies
03/02/2023
Ep 93 - Excess Inventory Kills Toy & Games Companies
Excess inventory bleeds Toy & Games companies to death, unless the company makes bold steps to reduce the size of the problem. In this episode we cover in detail the issues caused by excess inventory, why inventory represents a recurring challenge which needs to be constantly managed and we look at some case studies of best and worst practise. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 92 Spielwarenmesse-Nuremberg 2023 Toy Fair Review
02/15/2023
Ep 92 Spielwarenmesse-Nuremberg 2023 Toy Fair Review
This episode reviews the 2023 Spielwarenmesse Toy Trade show in Nuremberg. This show is the biggest trade show covering the Toy business in the world. This show marked Steve's 21st visit, and in this episode he talks through how the show went, the outlook for the Toy business in 2023 and much more. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 91 - UK Toy Fair 2023 Report & UK Toy Market Update...
01/30/2023
Ep 91 - UK Toy Fair 2023 Report & UK Toy Market Update...
Report on UK Toyfair 2023, with a short UK Toy Market update based on newly available year end 2022 Toy market performance. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 90, Global Toy Business Outlook 2023
01/19/2023
Ep 90, Global Toy Business Outlook 2023
2022 was a tough year for the Toy business. But finally that's over...now we can look ahead to what 2023 will bring. In this podcast we look at the 4 key factors driving 2023's Toy market: 1. RETAIL INVENTORY LEVELS 2. CHINA'S RE-OPENING 3. INFLATION RATE & CONSUMER DISPOSABLE INCOME 4. TOYETIC MOVIE SLATE We explain in full detail on this episode of the podcast... Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth Consultancy for start ups with funding 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world. Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe. Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets. Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients. To find out more about our Consultancy services & how we can help your business, just click here:
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Ep 89, The Future Of Toys Part 4: Toy Manufacturing
01/02/2023
Ep 89, The Future Of Toys Part 4: Toy Manufacturing
The Toy industry does not spend enough time worrying about available production capacity. For decades we have presumed that we can get our Toys & Games produced from the same old factories in China...but things have changed... ...and the pace of change may be set to accelerate. We discuss what Toy manufacturing will look like in the future in this episode.
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EP 88, THE FUTURE OF TOYS: PART 3 - CONSUMERS
12/01/2022
EP 88, THE FUTURE OF TOYS: PART 3 - CONSUMERS
In the third episode of this podcast series we take a further look at The Future Of Toys, this time looking at Toy & Game Consumers. We discuss what areas could see the most change, the areas which will most likely stay the same as well as identifying one massive threat to the Toy industry and at the same time one massive opportunity.
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