Podcast Talent Coach

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

Rich German and Living Your Purpose – PTC 542 04/26/2025

Rich German and Living Your Purpose – PTC 542 Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform. DEFINING PURPOSE FOR SUCCESS If you're searching for stronger work-life balance, or wondering how to blend your business with your life’s calling, you’re going to want to listen. We break down exactly how finding your true "why" can make the bumps in the road easier to overcome, and how it will magnetize listeners who share your mission. Rich German’s journey from burnout to balance is one every entrepreneur should hear. He’s led thousands of coaching calls, built the JV Insider Circle into a leading community for coaches and authors, and then made the bold leap into environmental activism and nonprofit leadership with . He did all while designing a life that lets him spend every morning with the whales. VISION FOR YOUR LIFESTYLE What is Rich's secret? Set a vision for your lifestyle first, then build a business that funds your dream. Rich shares actionable steps to start your own transition, from group coaching models to automating your business, so you spend less time grinding and more time living your story. As a content creator, you know connecting deeply with your audience is everything. That starts by owning your origin story and weaving your "why" into every episode. In this interview, you'll learn why defining your greater purpose creates more powerful, profitable relationships with listeners. Your passion isn’t just a background detail – It's your driving force! When you make your content about your unique mission, not just revenue, you'll sustain your efforts regardless of challenges, and attract raving fans who share your values. It’s time to stop chasing trends and start building unforgettable bonds through your podcast. WORKFLOW TO SUPPORT PURPOSE Rich and I also discussed practical strategies to strengthen your workflow. Are you feeling stretched thin, working 24/7 without seeing the results you want? Rich’s approach is a blueprint for efficiency and clarity: schedule your work around your life, not the other way around, eliminate busywork, and laser in on the 20% of actions that produce 80% of your results. We even explored why it's so hard for many business owners to “unhook” from the grind and fully step into their deepest calling. If you’re craving more time, impact, and joy, these are lessons for every podcaster and entrepreneur. RESOURCES MENTIONED This episode is packed with actionable resources for you. Rich is offering his free Ungrind Assessment at . This is your first step to stopping the hustle and start building the life of your dreams. Plus, don’t miss my upcoming Origin Story Masterclass where I’ll help you clarify your purpose and craft it into stories that captivate your audience and set your show apart. Head to for all the details. Remember: your podcast is just the vehicle, but the real goal is significance, impact, and lasting relationships. Let’s get you there... one episode, and one purpose, at a time! If you would like coaching help to craft your story and stragegy, you can get details at . /episode/index/show/podcasttalentcoach/id/36323740

From Podcast to Published - Boosting Your Influence with Susan Crossman – PTC 541 04/19/2025

From Podcast to Published - Boosting Your Influence with Susan Crossman – PTC 541 Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen. BENEFITS OF BEING PUBLISHED A book isn’t just a collection of words; it’s the foundation of authority, visibility, and influence in your niche. Whether you’ve been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be repurposed into a high-impact book. I’ll walk you through why having your name on a cover instantly elevates your credibility, opens new doors for speaking gigs, and sets you apart in your field. Let’s face it... everyone wants to stand out, but not everyone knows how to do it strategically. In my conversation with book coach and editor Susan Crossman, we break down how you can curate your podcast episodes into a well-structured book. PUBLISHED WITH SUSAN CROSSMAN Susan Crossman is a book coach and editor who helps mission-focused coaches, consultants, and innovators write and publish compelling books that make a difference in their businesses and their world. She believes a well-written book can be a powerful force for good in our world and she takes delight in assisting her clients to greater author-ity. Susan’s journey is as inspiring as her expertise. From her childhood dream of writing while perched in an apple tree to overcoming loss and transforming her own story into five published books, she shares actionable insights every aspiring author needs. We also tackle the big question: should you self-publish or pursue a traditional publisher? Susan cuts through the confusion, helping you decide what aligns best with your business goals and personal aspirations. Don’t fall into the trap of thinking "if you write it, they will come." As we explore in this episode, writing a book is only 20% of the journey. The real impact comes when you masterfully market and leverage your book as part of your broader content strategy. Susan and I share real-world examples, from business leaders like Tony Robbins to rising entrepreneurs who found their true calling and built movements after publishing their first book. And yes, we get honest about the pitfalls of poor quality, AI-generated books and why investing in professional editing, structure, and heartfelt writing delivers results your audience will respect. OTHER OPPORTUNITIES The benefits of being a published author extend far beyond the book itself. We delve into the speaking opportunities, media exposure, and industry recognition that come with being a published author. Susan recounts how one of her clients, an accountant-turned-author, became a sought-after speaker and leader in her field - all by articulating her value and experience in a quality book. We also talk candidly about best-seller myths, the importance of audiobook versions, and how to avoid the embarrassment of a rushed, unpolished book. If you want your message to stick and your book to stand the test of time, this episode gives you a clear blueprint. GET PUBLISHED Ready to get started? Susan is hosting a powerful three-day event, "Write With Impact," specifically for coaches, consultants, and change-makers who want to create books that make a difference. I’m excited to offer you a free ticket to this event. Visit and use the code EARLYBIRDSPECIAL. Whether you’re after legacy, client attraction, or a larger stage, there’s never been a better time to transform your podcast content into a book that multiplies your influence. Need more personalized help? Reach out to me at [email protected] or apply for a coaching session at . Let’s get your message out of your head, onto the page, and into the hands of the people you’re meant to serve! /episode/index/show/podcasttalentcoach/id/36232240

Turning Stages into Opportunities: Expand Your Podcast Reach – PTC 540 04/12/2025

Turning Stages into Opportunities: Expand Your Podcast Reach – PTC 540 ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you. We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence. ENGAGE BY BEING AUTHENTIC ON STAGES As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are. Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine. Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference. BUILDING RELATIONSHIPS THAT LAST Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving. Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more. Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience. CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth. I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically. Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently. CRAFT YOUR UNIQUE STORY Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you’ve faced not only humanizes you but makes you more relatable to your audience. People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative. In this episode, discover how the origin stories of and help build their brand. If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at . Let's grow your audience together. /episode/index/show/podcasttalentcoach/id/36109415

From Chasing Audiences To Becoming Magnetic – PTC 539 04/05/2025

From Chasing Audiences To Becoming Magnetic – PTC 539 THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to. 00:00 Attract, Don't Chase, Audience Growth 05:43 Genuine Charisma 08:10 Kelsey's Special Selfie Moment 09:47 Kelsey's Quest for Radio Airplay 14:50 Podcast Growth and Community Success 17:17 Context Over Content in Creation 21:46 Dull Architecture Class vs. Engaging History Teacher 24:58 Reviving Human Connection Movement 28:08 Focus on Impact, Not Overload 30:49 Dismissive Critique of Experience 33:35 Goal-Setting and Success Support In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them effortlessly by being authentically you. Drawing from my own experiences in the podcasting world and the entertainment industry, I highlight how being genuine and embracing your unique qualities can set you apart. It's like dating – being needy can push people away. Instead, embrace who you are, and let your authenticity draw people to you. Become magnetic. STEAL THE SPOTLIGHT LIKE KELSEA I was recently inspired by a Kelsea Ballerini concert. Not only did she captivate a full arena with her presence, but she also made each person feel connected to her personal stories and songs. Kelsea's ability to make everyone feel special exemplifies the power of relatability and personal storytelling. Your podcast can have the same magnetic effect. It's about personality, engagement, and making your audience feel seen and heard. Kelsea's journey shows that the personal connections we make with our audiences are the real stars of the show. DISCOVER YOUR STRONG FOUNDATION As I reflected on my journey, I realized how crucial it is to focus on helping people become voices of influence. This episode is a call to remember the roots and mission of why you chose to share your content – to connect and communicate your unique message! Your content should resonate with your personal brand and maintain authenticity. Just like Kelsea's pop-infused country tracks are true to her, your content should reflect your own unique voice and perspective. Your podcast will naturally become a beacon for your tribe when it's founded on the real you. BREAK FREE TO BE MEMORABLE AND MAGNETIC We venture through the challenge of avoiding falling into the trap of merely fulfilling requests as podcasters. It's not enough to just deliver content; you must be someone worth listening to. It's about creating a legacy-like influence where your presence is unforgettable. This episode is packed with tips to free yourself from the shackles of traditional formats and embrace new, innovative ways to share stories. Be remarkable. Create content that stands out, and in turn, you'll foster relationships with your audience. EXPLODE YOUR AUTHENTICITY Want to go from chasing downloads to exploding your audience organically? It begins with embracing your authenticity and confidently broadcasting it to the world. If you need guidance on transforming your content and building genuine connections with your audience, don't hesitate to reach out. Apply for a personal coaching session with me at. Let's work together to make your podcast a powerful platform for change, where you are not just heard but followed and celebrated. /episode/index/show/podcasttalentcoach/id/36020890

How To Command Attention – PTC 538 03/29/2025

How To Command Attention – PTC 538 You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience. Your success requires stepping into the spotlight authentically and creating a platform that will command attention. Let's explore how you can attract listeners and build impactful relationships by truly being yourself. COMMAND ATTENTION WITH THE POWER OF PRESENCE It's all about presence, not just the platform. We often get caught up in the technicalities of podcasting, from RSS feeds to sound quality, but those aren't the cornerstones of success. The true power lies in who you are when you're on the mic. I shared my journey in radio, learning the importance of presence from legendary hosts who commanded rooms. Your voice and personality are what make your podcast resonate. By leaning into your unique identity, you can become someone people not only enjoy but remember. This is how you command attention. UNIQUE VOICE, UNIQUE SUCCESS Finding your unique voice is key to distinguishing yourself from the sea of sameness. I spoke about how I transitioned from imitating others to discovering my own identity in radio. This critical shift allowed me to build a connection with my audience. When I made my shift, people began recognizing me on the street. This was not because I was famous, but because they felt they knew me through my stories and genuine engagement. The same principle applies to your content. To command attention, embrace your uniqueness and share your journey. This will grow your influence. DON’T SETTLE FOR JUST AN AUDIENCE Growing your audience isn’t just about numbers; it’s about creating raving fans who would follow you anywhere. Many content creators struggle because they aim for listeners rather than influence. When I worked with hosts like a listening expert, we transformed his show to highlight his expertise and personality. This in turn, drew in an audience keen on his insights. It’s about moving beyond mere content to establish trust and authority with your listeners. LET ME HELP YOU ACHIEVE YOUR GOALS Being worth listening to in order to command attention isn't something that happens overnight. It requires strategy and commitment to share who you authentically are. That's why I'm here as your coach. Whether you're just starting or looking to level up, let me guide you. Together, we can refine your approach and uncover the aspects of your personality that captivate your audience. Visit for a personalized coaching session. Let's turn your podcast into a platform that leaves a lasting impact so you can command attention. /episode/index/show/podcasttalentcoach/id/35916950

Share Yourself with Purpose to Strengthen Your Brand – PTC 537 03/22/2025

Share Yourself with Purpose to Strengthen Your Brand – PTC 537 Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at . On a call the other night, one of the members asked what they should share and how much. What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships. DESI SAW US AS FRIENDS When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio. I was on the local Top 40 radio station and had a girl who would call me often. She had a severe developmental disability. It affected her speech which made her difficult to understand. When I couldn't understand what she was saying, it would make it ridiculous to make her laugh. She may be asking it I could play 'Nsync. I would say, "Did I lick the kitchen sink?" Desi would laugh and laugh that I couldn't get it right. We would break it down by word until I finally got it. Some days were better than others. She was in a wheelchair. Her assistant at the home where she lived would sometimes bring Desi to see me at remote broadcasts when she was up to it. I would give Desi some of the t-shirts and prizes we were giving away and have a little fun. SHE FOLLOWED ME I then moved to the country station in town. Desi moved with me and would continue to call. However, her call were becoming less frequent. Her health was starting to decline. We still talked and laughed. She had new songs to request, and I still got it wrong. Then one day Desi's assistant called to tell me Desi was moving to a new facility and wanted me to know. She gave me Desi's new address so I could write her which I did. Just a quick note to tell her I hoped she was doing well. That was the last time I heard from Desi. Her calls stopped after that. I just hope I added a little smile to her day every once in awhile. That's what can happen when you share yourself with your listener. DON'T SHARE TOO MUCH On the other hand, it can be dangerous when you share too much. Don't share you address or the school of your small children. You don't want to share when you are going on vacation and won't be home. Avoid sharing anything that could make you vulnerable. Most people in the world are nice. They have no ill will against you. However, some are crazy and evil. There are people who may not like what you say or think you are better friends than you really are. You don't want to live in fear. But you also don't want to leave yourself exposed. I DIDN'T MEAN TO SHARE MY BABY It happened to me when we were having our first child. I was working at the Top 40 station at the time. My wife and I were expecting our first baby. She went into the hospital on a Friday morning to deliver our little girl. This wasn't something I share much about on the radio. I did mention a few times we were expecting. That Friday I wasn't on the air. Our little girl came into the world with little complication. She was beautiful. Saturday morning we woke up and were discussion our departure from the hospital. My wife was still in bed with our daughter. We were waiting for the doctor to come by the room. Around lunch, a visitor appeared at the door. It was a high school girl who listened to the station and called often. She had brought a gift for the baby. It was quite awkward. We chatted politely for a few minutes. Then I stood up to thank her for coming and politely escorted her back to the elevator. Trouble was averted. But it was a little crazy that she even knew where we were. 2 LADIES TALKING SEX It can happen to you if you are diligent about what you share. Sometimes that includes protecting your identity depending on your content. One year a Podcast Movement, Dave Jackson from the and I were standing in the lobby of the hotel deciding which panel to attend next. That's when two twenty-something ladies approached us. They had recognized us and had questions about their podcast. The two proceeded to tell us they hosted a very popular podcast about sex. They both used different names on the podcast. Aliases. The podcast was becoming very popular. Their brand was growing. Now these young ladies wanted to know if they should start using their real names to build their personal brands or continue using the aliases. Dave and I both suggested they continue to use the aliases. The content of their show could potentially attract the wrong people to be superfans. They surely didn't want a dangerous individual showing up unexpectedly that could do them harm. Use good judgement. SHARE YOUR BRAND So, what do you share and how much? Begin by writing your origin story. How did you develop your superpower? When did you discover you have the ability to do what you do? Write all of it. Then, find the pieces of that origin story that support your brand and your foundational principles. Demonstrate what you stand for and what you stand against. Drip pieces of your origin story into your content episode after episode. People will get to know you over time. And more importantly, get to know your brand. I share many of things I've encountered over my 35 years in radio and dozen years in podcasting. We talk about the people I've met and the challenges I've encountered. You know I love hockey and live in the Midwest. We talk about my passion about adding more relationships to the world, because I see my kids lacking powerful relationships due to technology. On the other hand, I'm not telling you my address or where my wife works. I didn't tell you I was spending a week in Colorado skiing in January before I went there. It's not that I don't trust you. I just don't need someone showing up at my hotel room or worse yet, showing up at my house while I'm not home. Use common sense about what you share. Share your beliefs and values. Share stories that support those beliefs. Don't share personal information that could put you in danger. Share to build the brand and attract your ideal clients. If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/35820760

Unlock the Power of Storytelling in Business – PTC 536 03/15/2025

Unlock the Power of Storytelling in Business – PTC 536 Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you. STORYTELLING BY THE BEST The best speakers in the world use powerful storytelling. always used great stories in every point he made. He was a master at storytelling. If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life. When speaks, he is always telling stories. Watch his TedTalk on starting with why and you will see a talk filled with stories. is one of my favorites. Her stories of struggle and success make you fall in love with everything she does. Storytelling allows your audience to get to know you. By the stories you tell, your listeners know what you value, what you believe and how you operate. Friendships are formed through storytelling. Watch these three and others to learn from the best. TRANSPORT YOUR LISTENER One reason storytelling is so powerful is that stories transport your listener to other places. They forget about their problems and struggles for a bit. To take your listeners somewhere else, use visual words. Bring your story to life in the theater of the mind. Use words they can see. Active language helps your story come to life. It is easier to see walking than walked. "He walked into the diner" is harder to envision than "He came walking into the diner." Use all five senses. What did it look like? Describe the smells. What were the sounds? How did you feel? The more descriptive your story, the more it will come to life in your listener's mind. DO I LIKE YOU? Stories will help people decide if they like you. Your listeners need to like you in order to listen to you. They are going to spend 30 minutes or an hour with you in their earbuds. It better be more than info. Pretend they are asking, "Would I enjoy taking a one-hour car ride with this person every week?" That is really the essence of your show. Develop friendships by telling a story to your best friend. Let your listener learn something about you. REVEAL THINGS THROUGH STORYTELLING When I review shows for my clients, I always ask myself, "What do I know about the host that I didn't know before the show started?" Reveal things about yourself to let your listeners get closer to you. During a show review for a client recently, he referenced his Italian in-laws, mentioned the movie Talladega Nights and talked about the R&B group Boyz II Men. Little things like that let us get to know him. When are building your influence and authority, you need to become a powerful personality that attracts people. Storytelling defines your character. This is how people get to know, like and trust you. The Bible has lasted for thousands of years because of the stories around a powerful character. Comic book heroes have been around for decades due to the stories and characters. Zig Ziglar was influential because of his storytelling and powerful personality. To increase your influence and significance, leverage storytelling. STORYTELLING WITH DR. MICHELE GUNDERSON In this episode, we have a fantastic interview with Dr. Michele Gunderson. She is a former university instructor and Iyengar yoga teacher who has transformed into a successful entrepreneur. Dr. Michele possesses a unique talent for helping business owners align their inner and outer worlds through storytelling, which can catapult their businesses to new heights. During my conversation with Dr. Michele, you'll learn how understanding and harnessing the power of story can lead to incredible opportunities, whether you're working to grow your podcast, inspire an audience, or achieve five- or six-figure months in your business. We'll dive into key elements that make stories memorable and compelling, and how they can transform not just your messaging but your entire business strategy. Dr. Michele also provides practical insights into recognizing empowering and disempowering narratives within ourselves and their impact on our business results. Get ready to be inspired as Dr. Michele Gunderson guides us through the art of storytelling and how it connects us deeply with the world around us. It's a conversation filled with fascinating insights and actionable tips on harnessing the undeniable power of story to drive your success. Dr. Michele's free gift is called "7 Quick Tips for Crafting an Inspiring Story That Sells". You can download it at . HELP WITH YOUR STORYTELLING Let me help you with your storytelling. If you don't have a mentor who can take your hand and walk you every step of the way, go to . You can click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. Let's get started today. /episode/index/show/podcasttalentcoach/id/35709560

Grow Your Significance – PTC 535 03/08/2025

Grow Your Significance – PTC 535 Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance. SIGNIFICANCE AND COMPANIONSHIP It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say. Your listeners come for your content, but stay for you. When I coach clients, they often find it difficult to step into who they really are. They don't think people want to hear about their life or story. But, that's the furthest from the truth. People listen to you for companionship. Companionship is the primary reason people listen to audio. They don't want to be alone. People don't want to exercise alone, so they have their earbuds in. They don't want to drive alone, so they have audio on. Your fans don't want to be alone on a run, so they are listening to your podcast. You're keeping them company. MORE OF YOU On a coaching call the other day, my client said his former coach told him to cut out all of the personal stuff. Nobody wants to hear it. That advice couldn't be further from the truth. And it's detrimental to your podcast. Are your downloads struggling? There isn't enough of you. Your podcast cannot survive on content alone. Artificial intelligence can copy your information. It can probably generate your six steps to success faster than you can. I don't need to sit through 30 minute of your podcast. AI can't copy you and your story. Share yourself with your fans and stand out. Your fans want more of you. That little voice in your head is telling you that people may not like what you share. They may not like the real you. And that's ok. NOT FOR EVERYONE The biggest personalities are polarizing. But they didn't start that way. Oprah started as a typical news anchor. She went on to host a daytime television show that was just like her competitors Phil Donahue, Sally Jessy Raphael and the others. When Oprah finally decided to be herself, share her struggles and do it her way, her star shot to the top. However, she wasn't for everyone. But her superfans loved her. She had incredible significance that lives on today. Howard Stern started in radio doing the same schtick every other DJ was doing. He struggled to find success. One day Stern decided to do it his way and be himself. He rubbed a lot of people the wrong way. Even his program director was trying to hold him back. But, his fan base started to grow quickly. People loved him. And people hated him. He surely isn't for everyone. But the people who love him really love him. He became the biggest star on the radio, because he shared himself. His became of person of significance. SIGNIFICANCE BY SELECTION You don't need to share everything about yourself to grow your significance. It requires sharing the right things. The fans get to know you by the stories you share with them. Share the stories that build your brand. Once you've determined your ideal target listener, you know exactly what means the most to them. This is where your significance originates. Speak into their lives by sharing parts of your life with them. There are seven elements of powerful, magnetic personalities. This is how to start your journey to significance. I teach you how to elevate your significance and become a magnetic personality who attracts clients to you rather than chasing them inside of the Podcast Profits Accelerator community. This is powerful group that will help you build and implement your podcast monetization strategy. It all begins by becoming a magnetic personality. You can get full details at . A CHARACTER First, you need a character. That is you. Have the courage to step into who you are. You are the leader of your tribe. People want what you have. Believe in yourself. Ignore the people who aren't following you. They won't become your fans anyway. People who don't love you won't buy your products, consume your content. On the other hand, your fans will love you when you lead. ORIGIN STORY Next, you need an origin story. How did you develop your superpower? You need to be able to tell this story in ten minutes and also in 90 seconds. Your origin story is how your significance came to be. It's a critical part of your journey. This is the first step in getting people to love who you are. Share your struggles, discoveries, and successes. has his origin story of how his father immigrated here from Belarus and started a liquor store. had his origin story of being adopted and starting his computer company in the garage with his buddy Steve Wozniak. TRANSFORMATION The third element is the transformation. This is the moment you discovered your superpower. Think of it in terms of, "And then one day..." When was the moment you discovered this was your purpose in life? of Product Launch Formula had his transformation when he did his first launch of his newsletter to 19 people. has his "oh wow" moment when he was frustrated and just shared his life on air one day. People started calling, and he knew he was on to something special. PRINCIPLES From your origin story, you next need to develop your foundational principles. These are the things that lay the foundation for what you do. What are the principles you won't break? of ClickFunnels believes you're only one funnel away from breaking through. is against credit cards. STORIES Next, you need stories that wrap around and demonstrate your principles. Think of these like the parables in the Bible. People learn through story. There are a few stories from your journey that solidify your principles. Share these stories often. These could be small pieces of your origin story. Russel Brunson has his potato gun story. has the story of sleeping on the floor just to make it work. LINGO Personalities with significance have a certain lingo that superfans use. This is a little insider language. What phrases do you use often? Find half a dozen sayings that are common in your talks and use them often. Gary Vaynerchuk talk about arbitrage and hustle. Dave Ramsey uses “live like no one else so later you can live like no one else”. WORD OF MOUTH The final element is word of mouth. You need a handful of superfans who will spread your praises everywhere they can. Celebrate these people on your show. Get them to tell as many people as possible. Empower your superfans. Rush Limbaugh had dittoheads. Alex Hormozi has MoziNation. SIGNIFICANCE When you have accomplished all seven traits of magnetic personalities, you'll see your significance grow. Would you like my help implementing this into your show and business? Are you struggling to get noticed and grow your influence? Come join us in the Podcast Profits Accelerator. This is powerful group that will help you build and implement your podcast monetization strategy. It all begins by becoming a magnetic personality. You can get full details at . I can't wait to see you there. /episode/index/show/podcasttalentcoach/id/35589085

Converting Your Podcast Into A Book – PTC 534 03/01/2025

Converting Your Podcast Into A Book – PTC 534 You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turning your podcast into a book. Let's look at a few. A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy. Your book can build credibility and expertise. Just having a book gives you credibility. There is an aura around published authors. A book can help generate leads. In today's world, you can include links to your lead magnets, landing pages and online content within the book. This is especially true in digital form. When you have a book, you have a reason to be on other stages and expand your network. Your book gives hosts something to interview you about. You can increase your influence and reach when you have a book. When you book is on Amazon, you have incredible search power. People can find you easily. Personally, a book can help you get clarity on your message. The writing process helps you refine your message and get clear on exactly what you want to say. Finally, your book will allow you to share your story and build relationships. People can get to know you better through your book. HELP TRANSFORMING YOUR PODCAST INTO A BOOK You don't have to do it alone. There are writing experts who can help you with a variety of steps in converting your podcast into a book. There are ghost writers who can take your content and write it for you. You can enlist editors to help you organize the content. There are specialists who can check your grammar and punctuation. Others can help you create your cover and format your book. You can enlist specialists to help with the marketing plan. Decide where you need help and get started converting your podcast into a book. PODCAST INTO A BOOK WITH CHERI MERZ One of the best experts to help you gain more visibility by converting your podcast into a book is my good friend Cheri Merz. A twenty-five-year serial entrepreneur, Cheri returned to her dream of a writing career after retirement. Today, with more than thirty indie-published novels, one memoir, and several non-fiction books to her credit, Cheri’s mission is to guide entrepreneurs to integrate an effective book writing and publishing strategy into their visibility plan. Cheri provides mentoring to craft an engaging signature story. She provides you the expertise and coaching or done-for-you services to publish, launch, and market a high-quality solo or compilation book. This is an interview from my Podcast Profits Summit. Enjoy my conversation with Cheri Merz. You can get Cheri's free gift "Podcast to Book Conversion: Essential Tools and Resources" at . LET'S GET STARTED If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/35494110

Overcoming Your Podcast Struggle – PTC 533 02/22/2025

Overcoming Your Podcast Struggle – PTC 533 What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge. LET ME HELP YOU WITH YOUR STRUGGLE If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit . You can send me a note there. Here are the important links mentioned in this episode: Send your question: Get CastMagic: (affiliate link) Get Opus.pro: (affiliate link) Podcast editing services: Podcast hosting: Use coupon code PTC and get your first month free (affiliate code) Podcast Launch Accelerator: THE CHALLENGES In this episode, we will tackle a variety of challenges. Tannen wants to know how to create a solid marketing strategy. Barbara is struggling to get people to subscribe. Ralph doubts he is even reaching anyone. Jeffry wants to know how to get started. The struggle Vanessa is facing is confidence without sounding arrogant. Michael's biggest struggle is finding people to help him. THE MARKETING STRUGGLE My biggest struggle is building a solid marketing strategy? How do I take my show and chop it up for a week's worth of social posts? When do I post them to create consistency? -Tannen There are a variety of AI tools that can help you create chunks of content. Repurposing your content on social media does two things for you. First, it helps you connect with your current listeners keeping them coming back. Next, sharing on social in the right way can help you reach new listeners. This includes TikTok and reels. Most social media only reaches your followers. These two platforms put your content in front of new people who might be interested. To grow your show, you need to find new listeners who don't know you. I recommend you record your podcast on video to begin. Use the video for YouTube to get discovered. You can also repurpose parts of the video for social media content. Then, use the audio from the video as the podcast. Use this for social content as well. Create captioned social media videos, quote cards, audiograms, and social posts. AI can help you create a lot of this. However if you don't have time, you can always pay someone to do it for you. How much is your time worth? Two tools I really like. The fist is CastMagic. You can find my affiliate link at . The other tool I love is Opus.pro. It creates captioned social media videos for your podcast. Find my affiliate link at . Let me help you. Visit . You can get a week's worth of social content for every episode. GETTING SUBSCRIBERS My biggest struggle is getting subscriptions. How do I get people to subscribe to my podcast? -Barbara Start with the why. When we try to get people to take action, such as subscribing to your podcast, we often rely too much on logic. People make decisions emotionally. Then, they justify those decisions with logic. When you spend too much time on the steps in your process, the features in your program or the content on your podcast, people don't take action. Nobody cares about your details … yet. Spend more time on the why. Stir emotion. Make your audience care. Then you can get into the details. AM I REACHING ANYONE My biggest podcast struggle right now is actually more of a struggle of faith. I’ve been doing the show daily for over a year and I sometimes doubt whether it’s actually reaching anyone. Since I do a Christian based show, I know that God is always faithful and I simply need to trust in his timing and do the work. It’s just hard some days when I look at the analytics. -Ralph Share that on your podcast. Be real. Touch people emotionally. Spittin' Chicklets just shared a piece on their show. It is a show about hockey. Whit is former NHL player Ryan Whitney. Biz is former NHL player and NHL hockey analyst on TNT Paul Bissonette. When they talk about being “in the room”, they are talking about being in the locker room. This audio comes from episode 545. It is an example of remembering why they do it. So Biz was, sitting in the Delta Lounge, I believe, at the airport, and a guy came over and dropped off this letter. I'm gonna read it to you quick because Biz sent it over to the guys. He said, “I listened to you guys when my life was falling apart. Just having the pot on in the background made me feel like I was back in the room. At sometimes, I was as bad as it gets with mental health, family, booze, etcetera. Since then, I've quit drinking two plus years now, and me and my family, wife and two little girls have made it out the other side, and we're doing great. You guys will never know how much comfort and support I got from just having the pod on and bringing me back to a good spot. You and Whit and all the boys saved my life. Sorry to bother you on your day off. Thank you, Nick.” And Biz, like, made it clear to us, like, reading something like that, man, he's got it right there... This is why we do it. What you're doing is important, Ralph. Keep at it. I STRUGGLE GETTING STARTED My biggest podcast struggle is just getting started. How do I find the confidence to take the first step? -Jeffry You can do this. We eat an elephant one step at a time. Break it down. In my Podcast Launch Accelerator, we build your podcast step-by-step. First, define your why, your topic and your idea target listener. Next, develop your show structure. Will it be solo, interview or something else? Get some equipment. You'll need a mic, a laptop and some headphones. Download Audacity to help you record and edit. It is free software. Hit record and share your thoughts. Export your audio as an .mp3. Upload it to your audio host, like Libsyn. Connect your host to all the podcast players. Take it one step at a time. SOUNDING CONFIDENT How do I sound more confident and less arrogant. -Vanessa This is an interesting question, Vanessa. I'm not sure how you can be arrogant without being confident. People want to know what you know. Share it with them. Share yourself and your story. Let people fall in love with you. As Zig Ziglar said quite often, “You can get anything you want in life as long as you help enough other people get what they want.” Give. Help people reach their goals. Then, offer to give them more help for an investment. On this show, I offer a ton of free advice. I would hope you don't feel like I'm arrogant or egotistical. Take my content and put it into action. However, I'm here when you want more help. When you need someone to walk you every step of the way, reach out. I'm more than willing to have that conversation with you. Believe in yourself. Some people will love you. Others may not. And that's ok. Attract the people who love you for who you are. THE TIME STRUGGLE My challenge is finding time. It's hard doing it by myself. My biggest podcast struggle right now is finding people to help me. -Michael Schedule it. Put it on the calendar. What gets scheduled gets done. You can also get a co-host. Share the work. Hire a virtual assistant to take the easy stuff off your plate. This could include creating show notes, posting your episode, and the other rote work that is the same week after week. As we discussed earlier, you can hire an editor. You can see my work at www.podcasttalentcoach.com/editing. What is your time worth? Hiring an editor allows you to show up and share your magic. Then, you can hand it off to someone else to do the dirty work while you spend your time getting more clients and generating more revenue. LET ME HELP YOU I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit . You can send me a note there. If you're really serious about overcoming your biggest struggle, we can also sit down for an hour of coaching. I can take your hand and walk you every step of the way. To get the details, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/35391130

The Secret Sauce of Curiosity – PTC 532 02/17/2025

The Secret Sauce of Curiosity – PTC 532 Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious. PEOPLE LOVE CURIOSITY One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation. His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a very large, rotund man. This wasn’t the case. Party is an average looking guy. He just makes everyone feel special when they are around him. His curiosity leads him to ask great question of everyone he meets. When he conducts an interview, he doesn’t have a list of questions. He just asks about the things that pique his curiosity. One day after I left the radio station, the bosses thought it would be better if Big Party talked less and played more music during his show. The ratings dipped. But more importantly, Party hated what he was doing. During his vacation, he decided he was going to quit when he returned. The day came for Party to go back to work, and he changed his mind. But rather than following orders and playing more music, he decided he was going to do his show his way. If they didn’t like it, they could fire him. He began leading with his curiosity again. The content became stronger. Listeners started to return. Soon the ratings were back up. And management quit tinkering. Because Party is interested, he becomes interesting. People want to know what he thinks about things and events, because he has an interesting take. Curiosity is powerful. CONTENT FROM CURIOSITY Curiosity will also help you overcome writers block. When you’re curious about what’s going on in your surroundings, you never get stuck without things to talk about. Be curious about the things that happen around you. Take notes. Jot down the things that catch your attention. Connect those interesting things to powerful stories. Learn to ask questions about everything. Don't be so tied to the script or list of questions. Listen intently, and pivot when necessary. CURIOSITY MAKES YOU SMARTER When you're curious, you'll naturally become more intelligent. You will be amazed at the things you learn when you look for more information. Talk less and listen more. When things happen during your day, ask yourself why. Remember when you were little and you asked why about everything? Why is the sky blue? Why do dogs bury their bones? And why do we sneeze? Be curious about things that happen in your life. Take note of the stories associated with those questions. Curiosity is where most podcasters struggle. It's also why they fail to become influential. Your content won't keep people coming back every episode. Artificial intelligence can copy your content in a heartbeat. They will only come back if they are attracted to you. Curiosity is how you develop your personality. How you become a influential authority. Your curiosity and courage will begin to attract clients to you rather than chasing them everyday. ALSO BE COURAGEOUS Once you start developing your curiosity, have the courage to share those curiosities on your show. Express your real thoughts and feelings. Try new things. When you are curious and courageous, you become more interesting. You become more likable. This week, start taking notes of the interesting things that happen in your day. Then, use some of the most interesting in your episodes. If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a coaching call with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/35307180

When You Run Out Of Time – PTC 531 02/09/2025

When You Run Out Of Time – PTC 531 There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week? I RAN OUT OF TIME My calendar got tight this week. Recording and publishing this episode became a challenge. I typically record my podcast on Saturdays. On Tuesday we have our calls. Most of my are on Thursdays. This week, we suddenly had visitors coming to town. Then, I had some last minute travel come up. Next thing I know, I'm running out of time to get everything done. It takes creativity when you run out of time. We moved the Podcast Profits Accelerator call to Thursday. My mastermind changed to Saturday. Luckily, one of my clients moved a couple days as well. Those moves freed up time time to get business done. But what happens with the podcast episode? I still need to publish that. When you run out of time, there are a few ways to still publish an episode. WHO CAN HELP The first thing you can do is find someone who can help you. I recently read by Keith J. Cunningham. In the book, Cunningham talks about being more productive by doing only the things in your circle of genius. Delegate everything else. YOUR PRESENTATIONS To create an episode, what content can you repurpose? Presentations you've given to other groups can make good content. often uses his keynote speeches for podcast episodes. will use recordings of his q&a sessions for episodes. I've done "ask me anything" sessions on Facebook and used those as podcast episodes. SUMMIT INTERVIEWS When you run out of time, summit interviews make great podcast content. I hold two summits each year. During that summit, I interview 23 different experts. Those interviews become podcast episodes. People can attend the summit and get all of the content plus ask questions. Or they can wait while the content drips out over time. With nearly two dozen interviews, I have almost half a year of content to use as necessary. PLAN AHEAD Planning ahead helps you avoid running out of time. Work a week ahead. When you run out of time, you already have the episode recorded for this week. Get ahead of the game. You can also record an emergency episode. This is an evergreen episode you use in case you have nothing else. GUEST HOST One solution few consider when they run out of time is a guest host. Find another expert in your niche who complements what you do. Ask them to host your episode this week. You can also share an episode from other podcast to expose their show to your audience. You would simply record an intro and explain. OTHER INTERVIEWS Have you been interviewed on other podcasts? You can use those interviews when you run out of time. You've shared great content with other hosts. Surely your audience would benefit from those conversations. Use one of those interviews as an episode of your show. PICK ONE Those are six solutions you can use when you run out of time and can't find room in the schedule to record a new episode. If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/35207590

Audience Growth By Influence – PTC 530 02/01/2025

Audience Growth By Influence – PTC 530 In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience. AUDIENCE GROWTH STARTS WITH YOU Content serves as the initial attraction, but it's the bond between the podcaster and listeners that keeps people coming back for more. People come to your podcast for your content. They stay for you. My recent trip to Walmart is a perfect example. The lack of human interaction made shopping frustrating. I share that story in this episode. Compare your experiences at Walmart to the magical, emotion-filled experiences at Disney World. Disney delivers exceptional customer service and relationships that make all the difference. Strong relationships can create memorable experiences, which is crucial for achieving audience growth in podcasting. HAVE A CLEAR PLAN We also talk about the importance of having a plan and a clear objective for achieving audience growth. In this episode, I show you how shared experiences and emotional bonds can build a community. Following a structured, step-by-step approach, taught by my mentor Iman Aghay, led to significant and quick growth within my own business. It is critical to your audience growth success that you have a plan. According to available data, studies suggest that around 70% of businesses that survive for five years have a documented business plan. How does that apply to your growth. You don't necessarily need a formal MBA business plan. It just means a significant majority of successful businesses rely on a formal plan to achieve their objectives. DON'T GROW TOO SOON Executing a strategic plan can lead to audience growth. But, avoid premature growth, which can lead to failure if the product isn’t ready for the market. Marketing expert famously said, "Great marketing only makes a bad product fail faster." Ensure your content is engaging and ready to convert first-time listeners into loyal audience members before you aggressively pursue audience growth strategies. AUDIENCE GROWTH THROUGH COACHING To help you achieve your audience growth objectives, join me for a one-on-one coaching session. Together we will craft and outline a customized strategy specific for your situation. I've seen my biggest growth in my business when I've focused on the next most important thing. Dream big, plan the work, and take action. Let me help you with a coaching call. Together, we will build your audience growth strategy. Go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/35111260

Your Biggest Challenge – PTC 529 01/25/2025

Your Biggest Challenge – PTC 529 What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge. OVERCOMING YOUR BIGGEST CHALLENGE I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading. I thought the number was a bit crazy. Then one day, I realized how true it is. A client was trying to grow her podcast. Her biggest challenge was attracting new listeners. We decided the strategy that would fit best was appearing on other podcasts. Let's get in front of her ideal clients. We opened Apple Podcasts and started searching for podcasts that matched her caregiving niche. As we combed through the podcasts, nearly every other one had only released a few episodes and the last was months or years ago. They had faded away. Podfading is real. THOSE THAT HAVE FADED I did the same exercise with another client. We opened Apple Podcasts and searched "Get Untuck". Here is what we found. Even many of the top recommended podcasts have faded away, though with more episodes. These are listed in order that Apple Podcasts recommended them. Get Unstuck with Murielle Marie. 23 episodes last published 7/24/23. Get Unstuck Today by Paul Salter. 47 episodes last published 7/14/24. How To Get Unstuck with Helen Thomas. 19 episodes last published 5/28/24. Get Unstuck & On Target by Mike O'Neill. 203 episodes last published 2 days ago. Get Unstuck. Move Forward With Your Life by Jason Hopcus. 12 episodes last published 4 days ago. Get Unstuck by Becky Branton-Griemann. 48 episodes last published 4/20/22. Get Unstuck by Mutita Panmook. 245 episodes last published 1 day ago. Get Unstuck: Elite Voices Making An Impact by Maiken Kuhl. 31 episodes last published 12/13/24. Get Unstuck with Michele Lefler. 53 episodes last published 10/17/23. You get the idea that most of them fade away. But you're saying, "Erik, these all have 40 or 50 episodes." The next recommended podcast is Get Unstuck & Go by Rodrigo Labra. 4 episodes published last published 2/14/23. Then there is Unstuck With Me by Barbara Jebet. One episode published 5/7/20. Get Unstuck & Find Clarity by Lysia Nathanya. 2 episodes last published 10/10/19. Get Yourself Unstuck by Andrew Eaton – 3 episodes last published 3/27/20. And it goes on and on. YOUR BIGGEST CHALLENGES IS USUALLY ONE OF THESE THREE Most podcasts fade away due to three big challenges. First, the podcast becomes more work than they thought it would be. To overcome this challenge, you need a process in place to consistently produce your show. Next, podcasts fade away because it doesn't grow as fast as they thought it would. You need a system in place to methodically grow your audience. Finally, podcasts fade away because it doesn't generate money as fast as they thought it would. Most lack a strategy to generate revenue with their show. I imagine your biggest challenge has something to do with one of these three. Let's look at the biggest challenge from each of these listeners and see how we can overcome your hurdles. APPEARANCES INTO CASH The most significant challenge I face with podcasts is turning my appearances into cash. While I deeply value the opportunity to share my story and connect with new audiences, I want to better leverage these appearances to generate tangible income, whether through promoting my books, courses, or speaking engagements. Balancing that monetization goal while maintaining authenticity and value for the audience is a priority for me. -Sheldon Thanks for the question, Sheldon. You can maintain your authenticity and value by serving first. Brendon Burchard once said one of the reasons you're not making money is that you don't seek to help first. If you are using your podcast appearance to help listeners first, it is your obligation to offer to help them go even further by working with you. You can only teach so much in an interview. Help them clearly see what is possible. You can even point them in the right direction. Then, offer to help them implement it. Begin by creating a strategy for your interviews. Start with the end in mind. Where do you want to take them? When I'm interviewed, my goal is to get people to a sales video that will sell my program to help people launch their podcast. The video shows people how to walk through the 21 steps to launch. Then, the video offers the course to implement the checklist. During the interview, I help people see how easy it is to launch the podcast. We talk about the benefits of having a podcast. I help listeners envision having their own podcast and growing their significance in their niche. The interview is about inspiration and clarity. At the end of the interview, I invite people to get my podcast launch minicourse at . They opt in and get on my list. Then they get access to the 21-point checklist and a video that walks them through it. After going through the 5-minute video, they are invited to a call with me to answer their questions. Finally, I ask if they would like help implementing the plan. It's all about having a strategy and begin by serving people first. SHOULD I START My biggest challenge is to decide whether to start a podcast or just groom and promote myself as a guest on existing podcasts. I am leaning toward the latter as I am uniquely prepared to bring help, hope and healing to a huge, constantly-growing, group of pain-filled people. On the other hand, I am tech averse and doubt I have inclination, time, skill, or energy to take on development of an adequate self-conducted podcast. -Dale These are two separate strategies. Appear on other podcasts to get discovered and attract new followers. Have your own podcast to build relationships with your followers. When you have your own podcast, you get to have a conversation with your listeners every week. You get to share your story and let them get to love you. Creating a podcast isn't that difficult. Editing audio is like editing a Word document. Copy, cut, paste, delete. All the same commands. Saving it as an .mp3 is like exporting that Word document as a .pdf. If you can upload a photo to Facebook, you can upload audio to your host. After your podcast is set up, that's about all it takes each week. To get help walking through the process, join my for the free podcast launch workshop. Get the details at . FINDING NEW AUDIENCES My biggest challenge is reaching new audiences. -Jeanette I have found the best way to grow my audience is partnering with others. Find people who are speaking to your ideal clients. Then, partner with them to reach more of your ideal clients. I recently had a former client reach out. She saw me speak on a group call about the power of getting interviewed on other shows. She called to say she is ready to relaunch her podcast. On top of that, she is partnering with another expert to launch a joint venture and would like my help. This is the power of partnering with others. You never know who is in the audience. MY BIGGEST CHALLENGE IS MY AGE I am 73, so not a spring chicken by any stretch of the imagination, but dumb as a post when it comes to technology. I would very much like to have my own podcast for my business that I am trying to get off the ground, but tech stuff bites me every time. I already have people interested in what I do, and I have had offers to be an affiliate, but I don't know how to set that up on my WordPress site. -Marilyn Start slowly, Marilyn. If you already have others interested in what you offer, sell it before you build it. If you can get 10 or 12 people to invest in a $500 course you teach live over 6 weeks, you can make a quick $5,000. This is what I did. I found multiple people who wanted to grow their audience. During conversations with each of them, I offered to teach them how in a 6-week course. They each paid me $500 before it even started. I recorded the entire program. That became my course. The $5,000 funded my other projects to find more clients. As I mentioned with Dale, the tech isn't that difficult. Plus, you can also find people to help you produce the show once you begin generating revenue with the course you just built. You don't need to build a big affiliate program on your Wordpress site until you have something that sells. Just get started. GETTING GUESTS My biggest challenge right now is getting consistent guests in my niche. -Greg Getting guests typically isn't very difficult. The biggest challenge is asking often. Not every invite will accept your invitation. Just keep asking. When you land a guest, ask them for referrals. If they have guest ideas for you, ask them to send an introductory email. The best chance of getting a guest is finding someone who has something to promote. That could be a book, program, organization or a variety of other things. Reach out to potential guests on a regular basis. Put it on your calendar and do it often. You'll find success. PARTNERS My biggest trouble is connecting with other podcasters to grow my podcast. As you know, many podcasts podfade and I’m finding that to be very true. Many of the podcast I’d love to connect with when I look them up have stopped producing months ago. I would like help in finding the best podcasts I can connect with. -Edwin Don't limit your options to only experts in your niche. Find anyone who speaks to your ideal clients. One of my clients is an accountant. His ideal clients are entrepreneurs. When he looks for partners, he isn't only looking for other accountants or even experts in the financial space. He is finding partners by looking for experts speaking to entrepreneurs. I could be a partner for him, because my audience if full of entrepreneurs. This client could partner with funnel experts, mindset coaches, social media marketing pros, or a variety of other influencers. Don't limit your scope. Find people speaking to your ideal clients. When you find a great partner, ask for referrals. Get them to introduce you to others. Once you get the wheel turning, you'll gain momentum. Have fun with it. YOUR BIGGEST CHALLENGE I would love to help you with your biggest challenge. Email your question or biggest challenge to . You can also get an hour of my coaching to build your podcast strategy. You can apply for that call at . /episode/index/show/podcasttalentcoach/id/35006795

Promoting Your Virtual Events – PTC 528 01/19/2025

Promoting Your Virtual Events – PTC 528 Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy. CREATING POWERFUL VIRTUAL EVENTS Free Gift: Simple, Profitable Virtual Events Checklist Virtual Events Bootcamp When I first started with virtual events, I went the webinar route. I tried it over and over again. In October of 2021, my strategy changed. I had launched a webinar that month to promote my program where I help people launch their podcast in 30 days. I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that. Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%. Unfortunately, of the 10 that attended, nobody purchased. This is when I started second guessing my strategy. Webinars just weren't working for me. Then one day I discovered workshops. Instead of doing 90-minute webinars, I pivoted to 3-hour workshops. I was helping people implement what I was teaching. On my first workshop, I had nine people attend live. Of the nine people in the workshop, four purchased my program. I was going deeper and delivering more value. That was converting into sales. Creating virtual events is all about developing the right strategy. MARKETING VEHICLE My goal is to help you use your podcast as a marketing vehicle for your business. And in order for it to be an effective marketing vehicle for the business, we need to understand what our year looks like in the business. To begin, define what you're trying to accomplish, and how you're trying to accomplish it. We talk so much about our podcast being a powerful marketing tool, because it can create those powerful relationships with your listeners. Your content can bring listeners into the top of your funnel. As you tell stories on your podcast, you walk listeners through the process of getting to know, like, and trust you. You get them started with your content through your lead magnet, and then get them to a sales call with you. So, how do we create content with a purpose that leads toward landing more clients? When people begin to create their podcasts, they just say, "Oh, I need record an episode this week... What am I gonna talk about?? They create the episode. Then at the end, they're say, "Hey, if you wanna have a call with me, sign up. Here's where you can find my calendar link." The content and the call to action really don't connect well together. Let me show you how to create a plan that will help you build a cohesive marketing plan using your podcast. VIRTUAL EVENTS TO ENROLL With your cohesive marketing plan, the first thing we need to understand is what we're trying to market. If we are creating content that helps us market what we sell, when do we sell it? When are your enrollment events and sales conversations? Now a lot of times when you're selling your coaching program, you will do it through one-on-one calls. If you're just randomly bringing those calls in, you can't plan. This week, you might have 3 calls. Next week, you might not have any. And the next week, you might have 4, and then you might have 1. What I'd like to see you do is figure out how we can create more of those sales conversations at one time. So as you look at the year, plan out where your sales and enrollment events happen. That could be maybe through a webinar. You might create a workshop. Your enrollment event might be a variety of other virtual events. So you're inviting everybody to an event. And at the event, you invite attendees to book a call with you so you can help them explore what it is that you help them do. When you're booking calls with prospective clients every day throughout the year, it's tough to get in a rhythm. But if you batch those calls through virtual events, you can do your sales calls in a week and begin to get a rhythm going. MORE EFFECTIVE Rather than trying to get a call here and a call there, let's see if we can get a batch of calls in at one time so that we're creating a master plan for your content throughout the entire year doing a few virtual events. So maybe you're doing a few big, virtual events once a quarter or 3 times a year, where you're inviting an entire group to come and have a conversation with you. You don't necessarily need to do webinars. I found it difficult in the 10 years that I was doing a lot of one-on-one strategy calls with podcasters. They would trickle in here and there because I would create the content on the podcast, and then I would invite people to a call. When I pivoted and I started to do virtual events, I would create a workshop or a a training that would happen maybe once a quarter. I would get a lot of people to that, and invite those people to have calls with me. Now they've kind of experienced what coaching with me is like, and they're more apt to sign up for a call to have that conversation with me and have that strategy call with me. VIRTUAL EVENTS GIVE A SAMPLE I found it much more effective to get people on the phone that way, because they've already experienced what I have to offer. When you take people straight from your podcast to a strategy call, it gets a little scary because they're going into the deep end one-on-one with you. In their gut, they feel like it's gonna be a big hard sales pitch, and they're not gonna be able to figure out how to get out of it. And they're gonna get roped into a $1,000 program that they didn't really want. And so they just don't sign up for the call. When you offer them to come to virtual events, they come to the events with other people. there's safety in numbers. So they don't feel as apprehensive to come to virtual events as they would straight to a one-on-one call. When they get to the event and they see how you operate and they see how you flow and what you're all about, then they're more likely to sign up for that one-on-one call with you so you can see how you can help them. You both can see how the two of you get along in your coaching. ENROLLMENT VIRTUAL EVENTS So first, determine where your sales and enrollments events are going to happen. It doesn't matter to me how many you do. But what I'd like you to do is be intentional about when you're doing them and what you're trying to accomplish. So if we remember that most podcast episodes get the bulk of their downloads and listens in the first 30 days after they're released, we can now start to work backwards as we're creating your content calendar and marketing plan. Once we set the event date, and we know that the podcast gets most of its downloads in the first 30 days, we can start to figure out when to promote the event using our podcast. This will help us use our podcast in the most effective way. Work backward from your event date to figure out when to promote it on the podcast. You want to start teasing the event roughly eight weeks in advance. If my event is happening on April 1, I want to start teasing it on February 1st. Create some anticipation. And then about six weeks in advance, announce the event with full details. Have the registration page up and running. Begin enrolling people in the event. Six weeks gives people enough notice that the event is coming and let's them get registered for it. YOUR REGISTRATION PAGE One thing that I do is always use the same URL for my event. So if you want to register for any of my events, I always put the event at the same URL. So if you go to , you'll find my Audience Explosion Blueprint workshop. I will update that page with the new dates and details for each new workshop. I always do is use that same URL. If I'm promoting it on February 15th for my April 1st workshop, somebody listening to the podcast on May 1st can visit that URL with the new dates on it. So even if they're listening past the date of the event, it will have the current event up there. Then four weeks out from the event, set the deadline and create some urgency to get people registered. Create that deadline and start creating some urgency four weeks out. During these last four weeks, focus on the outcome of your virtual events and create urgency. Get people registering to be part of the event. And then at the event, you can invite people to have call with you. So over these 8 weeks, we're teasing, we're announcing, and we're creating that urgency. Then, repurpose your your podcast content and be visible. YOUR VIRTUAL EVENTS So, how do you create your virtual events? That's what our guest is helping us with today. Janelle Anderson is known as the Virtual Events Visionary helping coaches and experts create and host simple, profitable virtual events to massively scale their business. She is a Certified Professional Coach, 7-time bestselling author, and renowned speaker who is on a mission to empower her clients to thrive and prosper so they can transform the lives of their clients. Janelle has had the honor of helping hundreds of clients transform their lives and now is on a mission to help hundreds of coaches prosper in their businesses so they can transform thousands of lives. Today, she is going to help us use the virtual events strategy grow our businesses. Free Gift: Simple, Profitable Virtual Events Checklist Virtual Events Bootcamp If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34908375

Your Episode Title Is Killing Your Downloads – PTC 527 01/12/2025

Your Episode Title Is Killing Your Downloads – PTC 527 You are working so hard to create great content. Unfortunately, your episode title is killing all of that hard work. YOUR EPISODE TITLE IS CRITICAL If you don't have the correct episode title, you will struggle to get downloads and listeners. But your title is only one of four important elements of your podcast. THE FOUR ELEMENTS There are four elements of your podcast that each serve a specific purpose. You develop your artwork to simply catch the attention of your ideal listener. It doesn't need to contain every detail about the show. Just catch attention. Next, the purpose of your podcast name is to attract your ideal listener. When they see the name, you want them to say, "This looks like it is interesting and for me." The name should get them to click. Once on your show page, the description of the show should tell your ideal listener why this show is perfect for them. Finally, they'll start looking through the episode titles. The purpose of your episode title is to get your ideal listener to push play. It is like the headline to an article. If you want more listens and listeners, create interesting titles. CRAFTING EFFECTIVE EPISODE TITLE I never got a degree in broadcasting or journalism. But I did take a few classes as electives when I was getting my degree in architecture. News production was one class I took. In every story we wrote, the professor would say, "Don't bury the lead." What he meant was tell them what you want them to know right up front. Though I never did news, it played a big part in my career on the radio. When I started on the radio, I have to entertain people up the 17-second intro of a song. I had no time to buy the lead. It was all about being brief and entertaining. Too many podcasters wander into the story without a point right up front. We talk about leading with your provocative point right from the start. Unfortunately, listeners won't even get to the intro of your story without a great episode title. Don't bury the lead. HOOK THE LISTENER Remember, people have short attention spans. Hit them quick with the hook. Your listeners are only giving you a few seconds to decide if they are going to stick around for the episode. They are skimming content looking for something interesting. Draw listeners into your episode quickly. Think of when you are scrolling through social media. When do you stop? You stop scrolling when something interesting hooks you. Something grabs your attention. Your headline should hook your listener right from the start. CREATE INTRIGUE The best way to hook them early is creating intrigue. There is a reason people use . It works. Click bait creates intrigue. Here are a few headlines from !... He Lost A Hard Drive With $750M Of Bitcoin Why George W. Bush's Belly Tap of Barack Obama is Going Viral. The 35+ Best Walmart Deals To Show This Weekend These headlines create intrigue. George Bush tapped Barack Obama's belly? Is there video? Click bait wants you believe one thing, but the content is really something else. I don't want you to use click bait. It isn't click bait when you deliver on the promise. I want you to create intrigue. Then, deliver on the promise. The episode title of this show is Your Episode Title Is Killing You. This content is showing you exactly why. This episode title creates some intrigue. Just be sure you deliver on the promise of the episode title. USE AI One great way to create great titles is to use artificial intelligence tools. I use CastMagic. You can find CastMagic through my affiliate at . If you subscribe through that link, I'll a small commission, but it won't cost you anything additional. When I use CastMagic, I upload my episode. The AI tools then gives me 10 episode title options. GOOD EPISODE TITLE SEO Using AI will also help you create good search engine optimization. If you want to be discovered, be friendly with Google. Make your episode title searchable with good SEO. This is where CastMagic can help. Use the terms your ideal clients are searching Google to find. And here's a tip. Nobody is searching for Episode 127. Stop using episode numbers as your title. Don't even put them at the front. If you want to include the number, put it at the end. If a platform truncates your episode title, you'd rather it be the episode number rather than the headline. BUILD YOUR EPISODE TITLE This week, start creating powerful episode titles for your shows. Hook your listeners early. Create intrigue. Use AI to help you create a powerful episode title that is SEO-friendly. You can use my affiliate link for CastMagic at . If you'd like my help with your content and strategy, reach out. When you're ready to become influential and significant, we need to talk. Apply for a call with me at . YOU DON'T REALLY WANT A PODCAST You don't really want a podcast. The podcast is just the vehicle. You want impact, influence, and authority. You want to move a room. When it comes down to it, you want significance. We don't want a big audience. We want the ability to move that audience into action. I love podcasting. And I feel like podcasting is the best way to grow that significance. But at the end of the day, the podcast is just the tool. It comes down to what you do with that platform. Over the past 30 years, I've been coaching people to become unique personalities who have great significance. Each of those individuals have all built powerful relationships with their audience and lead that audience to action. Let's talk about how to grow your significance. Get an hour of my coaching I can take your hand and walk you every step of the way. Apply for a call with me at . Click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34820810

Building Your Powerful Email List – PTC 526 01/04/2025

Building Your Powerful Email List – PTC 526 There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at . I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company. Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision. says, "Build the list – sell to the list". I most always include an offer of some sort in my email. OFFERS IN YOUR EMAIL Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action. And it works over time. In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at . During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals. On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time. IT TAKES TIME One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me. Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been. After reading my email for years, she decided now was the time to take action. I helped Mary Elaine launch her podcast. She was also a coaching and production client for years. Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me. She told me she had been listening to this podcast for 18 months. It was finally time to get on a call. There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me. You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical. That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper. Build the list. Sell to the list. BUILD YOUR LIST So, how do you build your email list? There are many ways. Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach. Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of . Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development. During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list. Enjoy my conversation with Sheila Davis. EMAIL LIST BUILDING GUIDE Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers. You can download it at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34722115

Podcast Talent Coach Best of 2024 – PTC 525 12/28/2024

Podcast Talent Coach Best of 2024 – PTC 525 On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year. IT WAS QUITE THE YEAR 2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs. At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut. Over the past twelve months, I've been able to help dozens of entrepreneurs launch their podcast. We have grown quite a few with the Audience Explosion Blueprint. In September, we had another fantastic Podcast Profits Summit. And I've worked with my coach to refine my business and make my content and focus even stronger. I can't thank you enough for being here on this journey. It was been an amazing year full of realizations, learning and love. This road we are on can get a little crazy. Keep reminding yourself that it's all about the journey and not the destination. Let's take a look back over the biggest and most popular episodes of the past year. Maybe you missed them. Perhaps you want to revisit the nuggets in each. Whatever the case, here are the most popular episodes of 2024. BEST OF #7 Starting the list at number seven is Connecting With Your Personality – PTC 488. On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience. This particular session will help you develop your personality and begin building powerful relationships with your audience. Here is a sample of that episode. "If all you're doing is speaking to the 3% that are in the market to buy today to fix the solution today, you're missing 97% of your market." You can hear that episode at . BEST OF #6 The episode hitting the list at number six is What is Your Biggest Challenge? – PTC 483 I recently asked that recently of podcasters on my email list, "What is your biggest challenge?" On this episode, I'll help you through a few of them. Here are a few of the questions I received... I’m trying all the things to increase downloads. My biggest challenge is getting the guests to share the episode. My biggest barrier is lack of courage to put myself out there. Learning to build an interactive community around the podcast is my biggest challenge. I'd love to have a strategy in place before I launch, then I know what I'm aiming for! How do you choose a podcast name? Here is a sample of that episode. "Remember, community comes from relationships, which is why I'm such a huge proponent of building relationships with your podcast." You can hear that episode at . BEST OF #5 Number five on the list of the Best of 2024 is Podcast Promotion Questions – PTC 480 When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show? On this episode, we'll answer a variety of questions about podcast promotion. Here is a sample of that episode. "Studies show that the average podcast listener consumes about 7 episodes, 7 podcasts, different podcasts every week. And about 30% consume 11 or more different shows a week." You can hear that episode at . BEST OF #4 Number four on the list is Dave Jackson – Profit From Your Podcast – PTC 485 Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business. Dave Jackson is the host of the podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood. He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018. Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today. Here is a sample of that episode. "When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that." "There's a really popular microphone called the Blue Yeti. And technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else." You can hear that episode at . BEST OF #3 Making the list of the Best of 2024 from Podcast Talent Coach is Cindy J. and Making Money – PTC 479 When coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities. There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast. I want to help you spend more of your time on money making activities. joins me on the show today. She guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority. Cindy J. has been coaching since 2009. She has been my coach and she's one of the best in the business. On this episode, Cindy shows us how to spend our time on the right money making activities, so we can generate revenue with our podcast. Here is a sample of that episode. "If you start doing something every day, you make sure you do at least one money making activity Monday through Friday or whatever your work days are. You're going to start seeing an increase in everything, in visibility, influence, and profits." You can hear that episode at . BEST OF #2 One spot from the top in at #2 on the list is Turn Your Podcast Into A Book – PTC 477 Are you ready to turn your podcast into a book? Each week you work hard to spread your message and share your vision. If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book. But, why would you want to go through all the work to write a book? There are six big reasons. We dive into those reasons on this episode. There is great news. You don't need to write the entire book yourself. is an executive ghostwriter from Southern California. He helps creative people like you write their book. Steven joins us today to help us discover how to turn our podcast into a book. Here is a sample of that episode. "But I think the the biggest challenge is... it comes down to to honestly fear. There's you know, to to pull the trigger and actually write your book. You know, it's like, there there's a there's a fear of of is it gonna get finished? There's a fear of am I gonna get taken for, you know, taken? You know, there's a fear of am I good enough?" You can hear that episode at . BEST OF #1 That brings us to the most popular Podcast Talent Coach episode of 2024. Number one on the list is Why You Can't Grow Your Podcast – PTC 481 If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often. On this episode, I help you dive deep into audience growth. In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership. You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles. We start with the critical importance of making your audience care. Provide unique value in your episodes. Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience. Here is a sample of that episode. "Everybody tells me I want a bigger audience, and I go, what are you doing? Well, nothing really. Well, the audience isn't just gonna show up. They're not just gonna come knock on your door and say, hey, we're here. Where's the show? You have to do the work." You can hear that episode at . GIVE IT A LISTEN And that's the top seven episodes of Podcast Talent Coach from 2024. Pick your favorite and give it a listen. Whether you missed it the first time, or you'd like to go back and revisit it, here is your chance the check out the best. You can also find the links in the show notes. I've listed a link to each of the episodes at . Thanks again for being here. I hope you have a tremendous 2025. I'd love to help you make that happen. I can be your mentor who can take your hand and walk you every step of the way with some powerful coaching. Get a sample of it. Go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34639305

Sharpening Your Speaking Skills For Podcasting – PTC 524 12/21/2024

Sharpening Your Speaking Skills For Podcasting – PTC 524 Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills. SPEAKING SKILLS WITH A STRATEGY Just being on other podcasts isn't enough. You need a strategy. Being a guest on other podcasts benefits you in two ways. First, it puts you in front of people who do not know you. You're finding new listeners. Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you. This second reason is how you can benefit even if the podcast doesn't have a huge audience. Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit. YOUR ONE CHANCE STRATEGY Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good. To connect with others and bring them into your world, improve your speaking skills. Your speaking skills strategy includes your confidence, your content, and your context. Start by believing in what you know and what you have to offer. Lean into your superpower. Next, shape your speaking skills by crafting your content that relates to the audience of that specific show. Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe. Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content. Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story. SANTOU CARTER In this episode, I bring you an engaging conversation with . Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety. Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic ‘Body, Mind, Spirit’ approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth. She has also been nominated for a , in the category of Best Guest Expert. YOU KNOW ENOUGH In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills. Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way. We delve into Santou’s unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development. She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments. Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether you’re an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in! SPEAKING SKILLS INCLUDE YOUR WHOLE SELF As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content. She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience. Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey. Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning. THE LONG TAIL Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms. She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience. Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption. She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability. Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing. During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language. Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content. Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34564830

Improve Your Relationship With Money To Reach Amazing Success – PTC 523 12/14/2024

Improve Your Relationship With Money To Reach Amazing Success – PTC 523 I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me. MY RELATIONSHIP WITH MONEY The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money. Growing up, we had very little money. My mom raised us on her own on the wages of a waitress. She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal. One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd. My brother and I always received Easter baskets full of candy. But that was about it. Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition. That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how we spent our money. THE INFLUENCE OF MY MOM Looking back on my childhood, mom always had a bit of disdain for the wealthy. She waited on many of those wealthy people at work, and many weren't respectful. I think that influenced her relationship with money. Mom always expected me to go to college. But I don't think she ever thought we would be a wealthy family. It was part of our relationship with money. I once dated a girl after college whose dad was the president of a bank. I think her dad even had part ownership. One year, I joined them at the country club for Easter brunch. It was just like any other meal at a nice restaurant. There were just golf fairways out the window. When we broke up, my mom said, "That's ok, you're not the country club type anyway." She didn't mean anything by it. It was just the way our family was raised. It was her relationship with money. She never had a great deal of money. My mom eventually died broke. I had to send her creditors the death certificate along with a letter notifying them there was no money in her estate to pay them. That's when I realized I didn't want that to be my story. I didn't want that to be my relationship with money. RELATIONSHIP WITH MONEY IS A DECISION I like money. Money allows me to have nice things. But it also allows me to help others who need it. I began donating a portion of my salary to various organizations. The money wasn't mine. It was just flowing through me. When my relationship with money changed, the amount of money God would send my way changed. You deserve money. But to get it to flow your way, you need a good relationship with money. You need to believe you deserve it. TONYA WHITE In this episode, we dive into the insightful discussions and powerful lessons shared at the Podcast Profits Summit with Tonya White. Tonya is the founder of . She is a financial educator and coach who empowers women to transform their relationship with money and make informed financial decisions. With a background in corporate Human Resources and over a decade in financial services helping couples, individuals and families, Tonya uses a holistic approach to help women navigate their financial goals, especially those nearing or in retirement. YOUR PAST SHAPES YOUR RELATIONSHIP WITH MONEY In this episode, Tonya emphasizes the importance of learning from past financial decisions and using new skills to make better future choices. She tackles tough questions about dealing with trauma from investment failures and overcoming self-judgment and shame. We explore the profound impact of disempowering money messages, often rooted in childhood and societal beliefs, and how they shape our relationship with money. Through real-life examples and personal anecdotes, Tonya illustrates how transforming these mindsets can lead to significant personal and professional growth. She also shares valuable techniques such as using affirmations effectively, meditation, and connecting money to a larger mission to overcome worthiness issues and imposter syndrome. This episode is packed with essential insights and actionable advice to help you shift your money mindset and pave the way for financial success. Let's get started! PAST FINANCIAL DECISIONS Tonya emphasizes the importance of learning from past financial decisions by acknowledging that they were made with the best information and resources available at that time. She advocates for using newly acquired financial skills and insights to make better decisions moving forward, while underlining the significance of self-forgiveness and grace in the journey of personal and financial growth. Tonya addresses handling trauma from past investment failures, acknowledging the self-judgment and shame that often accompany financial losses. She advises listeners to accept what was known at the time and to glean valuable lessons from these experiences to improve future financial decisions. Furthermore, she offers actionable advice on moving past these negative experiences, highlighting the necessity of self-forgiveness and grace to foster personal, financial progress, and a healthier relationship with money. The conversation also explores the impact of disempowering money messages ingrained in us from childhood and societal norms. These messages shape our relationship with money. Tonya explains the difference between "money is the root of all evil" and the actual biblical phrase emphasizing how such misconceptions can affect one's ability to cultivate wealth and achieve goals. We share our personal experiences with disempowering financial messages, discussing how these beliefs shaped our decisions and self-perception over time. AFFIRMATIONS Diving deeper, Tonya discusses practical techniques to transform disempowered mindsets into empowered ones. Using affirmations effectively, especially in the form of engaging questions, can rewire the subconscious to foster a healthier relationship with money. Tonya shares the story of an entrepreneur who successfully changed her financial outlook through such mindset work, resulting in more confident business dealings and improved sales conversations, demonstrating the profound impact of overcoming negative self-talk and disempowerment. Tonya’s holistic approach, combined with her personal journey from corporate HR to financial coaching, brings a warm, nurturing perspective to money management, particularly empowering women to make informed financial decisions and attain lasting financial health. You can download Tonya's free gift "The 5 Keys To Financial Health" at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34451805

Speak In Flow To Influence – PTC 522 12/08/2024

Speak In Flow To Influence – PTC 522 If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence. BECOMING A PERSON OF INFLUENCE Impostor Syndrome is just someone pretending to be someone else. It is self doubt. To overcome , just be yourself. Stop pretending. It starts as a vision of who you truly are. That vision can build your confidence and help build your influence. When you be yourself, you're not faking it. You are working to be who you really are. It is so much easier to be you rather than pretending to be someone else. Your confidence will grow. Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast. Your tribe will love you for it. This is the beginning of growing your influence. MELINDA LEE On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, . Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, Certified Professional in Talent Development, as well as Certified in Conflict Resolution. For over a decade, Melinda has researched and studied the state of "flow" and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results. Melinda brings a wealth of experience as a presentation skills expert and speaking coach for . She shares her journey from overcoming impostor syndrome to landing major clients like Google, and how aligning her words with her intentions has attracted more opportunities her way. She has worked with thousands of executives and teams from Facebook, to the Army Corp of Engineers, and more. She is breaking the ancestral lineage of silence. During our conversation, Melinda unpacks the misconceptions about public speaking and highlights the importance of inspiring change rather than mere teaching. Sparking inspiration is an important step to developing influence. She explains how achieving a flow state can elevate our public speaking, influence, and overall communication skills. Through personal stories and practical advice, Melinda reveals how to access this flow and maintain it, even under high pressure. IMPOSTOR SYNDROME VS INFLUENCE One of the key topics Melinda addresses is overcoming Impostor Syndrome, a common issue even among successful professionals. She candidly shares her personal strategies for confronting and processing fears rather than ignoring them, detailing how this mindset shift has empowered her in her career. Overcoming Impostor Syndrome is the first step to becoming a person of influence. Melinda's journey from facing skepticism to winning over tough audiences highlights the importance of embodying feelings and connecting deeply with both oneself as well as the audience. We get into common misconceptions about public speaking, emphasizing that it goes far beyond just teaching. Effective speakers are those who can inspire change and transform lives by conveying not just the "how" but the "why." Focusing on "why" over "how" is a key component of influence. Through transformational speaking and podcasting, podcasters can build deeper connections with their listeners by exuding authenticity and engaging from the heart. MINDSET EXERCISE You will find great value in our conversation when Melinda introduces an exercise designed to help speakers move from being in their heads to speaking from the heart. One such exercise involves shifting self-affirmations from "I am a confident speaker" to "I am grateful to be a confident speaker," a simple yet powerful change that fosters greater connection and openness. Additionally, Melinda discusses the significance of self-awareness and self-reflection in overcoming barriers to communication and achieving peak performance. This step will help your influence blossom. Whether you're a podcaster looking to connect more deeply with your audience or a speaker aiming to transform lives, this episode is packed with insights to help you elevate your voice and impact. So, get ready to feel inspired and get in flow with our conversation featuring the incredible Melinda Lee. Melinda has a free gift for you called "Unlock Your Flow: A Free Self-Assessment To Enhance Speaking Skills And Identify Growth Areas". You can download it at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34331000

How To Become The “Go To” Authority In Your Niche – PTC 521 11/30/2024

How To Become The “Go To” Authority In Your Niche – PTC 521 Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy. AN INFLUENTIAL AUTHORITY In this episode, I want to help you become that "go to", sought after and influential authority in your industry. This is a presentation I did during the Podcast Profits Summit. In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success. I share examples from influential experts like Gary Vaynerchuk and . You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks. You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it’s the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audience. THE SALES PROCESS The sales process has nuances that can turn listeners into loyal clients. 40% of the process is about building rapport, 30% involves qualifying leads, 20% is dedicated to educating on solutions, and the final 10% is about closing the deal. This breakdown highlights the importance of establishing a solid relationship foundation before moving on to sales pitches. Your podcast can do exactly that. Lead with your own experiences and personality, like other influencers. Great examples include Gary Vaynerchuk, Russell Brunson, and Brendon Burchard. Build a genuine connection with your audience. Many of my clients have effectively transformed their podcasts into powerful business tools. TaVona Denise is a nurse turned coach. She launched a successful podcast that helped promote her summit. Scott and Holly Stoner worked with me with their . We crafted content and a process that brought people to their foundation. These examples illustrate how effective podcasting can lead to substantial business growth, not just through attracting listeners but by fostering a community built on trust and authenticity. AUTHORITY THROUGH AUTHENTICITY Finally, we get into the importance of storytelling and focusing on the 'why' rather than the 'how' in podcasting. By consistently sharing your origin story and values, you transform your podcast into a platform that people bond with and return to for your unique personality and perspective. This episode is a treasure trove of actionable insights for anyone looking to not just start a podcast but to become an influential authority in their niche. Get ready to unlock the secrets to becoming a trusted voice in your industry. Let me help you develop your level of influence and become the "go to" authority in your niche. Get a taste of what my coaching is all about with an hour-long podcast strategy call. You can find the details and apply for your call at . /episode/index/show/podcasttalentcoach/id/34212355

Manage Your Leads – PTC 520 11/23/2024

Manage Your Leads – PTC 520 When you grow your audience to build your business, you need to manage your leads. It isn't enough to get people to subscribe to your podcast. You need to get them to your email list. GROW YOUR SHOW BY GROWING YOUR LIST When I was first starting out, I hired Cindy as my coach. She was helping me build the infrastructure that would help me grow my business. Cindy is a visibility coach. She helps people get noticed. Just what I needed to grow my audience and business. One day on a call, Cindy suggested I participate in a giveaway to grow my email list. A giveaway is a marketing tactic where a group of experts join together to help each other grow. One expert is the host of the giveaway. This person builds the back end and manages the giveaway. A number of other experts each contribute a free gift. They all then promote the giveaway to their lists. The email recipients opt in for the giveaway, which grows the list of the giveaway host. Then the email recipients decide which gifts they would like, and they opt in for those gifts. This grows the list of the contributor. The better the gift, the better chance an expert has to grow their list. YOUR LIST OR YOUR PODCAST But I wanted to grow my podcast audience, not my list. On the call that day, I told Cindy the same thing. She told me growing the list would grow the audience. Each time you release a new episode, you can email your list and remind them to listen. That was the day I understood the power of the process. If you invite people to your podcast when you are on stage, they may come listen to your show. If they don't come back or subscribe, you have no way to contact them again. But if you invite them to your email list with your lead magnet when you are on stage, you have their name and email address until they unsubscribe. Now you can reach them each time you release a new episode. When I started building my email list, my podcast audience started to grow. Soon, I started to realize I needed to organize the contacts on my email list. That's where a powerful CRM tool comes into play. MANAGE YOUR LEADS ON YOUR LIST There are a variety of CRM tools, or customer relation management tools, available to manage your list. These tools help you manage your interactions with customers, build customer relationships, and grow your business. Many people are surprised when I suggest people on stage don't send people to the podcast. Instead, send them to your email list. When you get people on your email list, you need to keep them organized and manage your leads. This allows you to send relevant information to each segment of your audience while reminding the entire list to listen to the podcast. So, how do you choose a CRM to manage your leads? MANAGE YOUR LEADS WITH RAMESH DEWANGAN I've invited Ramesh Dewangan to join us and help us develop a plan. Ramesh is the Founder and CEO of Quantum Vision Consulting. He brings over 30 years of global experience in software development, product management, and marketing to help entrepreneurs and small businesses achieve rapid growth by implementing innovative business practices and systems. Ramesh specializes in business growth through automated marketing and sales using CRM and mobile applications. Download Ramesh's free eBook "Driving Business Growth: Discover how CRM accelerates business success" at . Start building your email list to grow your podcast audience. As your list grows, be sure to manage your leads with a powerful CRM tool. Ramesh's book can help you do that. WHY YOU NEED A CRM TO MANAGE YOUR LEADS Throughout the interview, Ramesh and I get into the essential role of CRM (Customer Relationship Management) tools in managing leads and enhancing business operations. Ramesh shares his journey from corporate product management to founding Quantum Vision Consulting, highlighting the importance of CRM in streamlining marketing and sales for entrepreneurs. Discover how CRM tools like HubSpot and simpler alternatives can significantly boost customer relationships, manage sales pipelines, and automate essential tasks that otherwise consume precious time. During our conversation, Ramesh explains how his extensive experience with bleeding-edge technology products prepared him to tackle the challenges of CRM consulting. He underscores the evolution of CRM functionalities, from simple contact management to complex operations like automated follow-ups and event automation. IT DOESN'T NEED TO BE COMPLICATED You will gain practical insights into the transformative potential of these tools. Addressing common misconceptions, Ramesh emphasizes that CRM does not have to be overwhelmingly complex or prohibitively expensive. He recommends assessing your business needs carefully before selecting a tool. Small businesses may find more value in user-friendly solutions rather than jumping into robust yet complicated systems like Salesforce. Choosing the right tool can prevent unnecessary frustration and ensure a better return on investment. Our conversation also touches upon the importance of professional implementation and best practices. Ramesh candidly shares his experiences of initially overspending on complex CRMs and the resultant learning curve. Ramesh recommends that entrepreneurs seek expert consultancy to harness the full potential of these systems effectively. The strategic use of CRM can significantly enhance marketing efforts through multichannel marketing and A/B testing, ultimately driving better customer engagement and conversions. Adopt the right CRM tools to not only manage business leads but also to expand podcast audiences. If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/34121271

Why Your Goals Aren't Working – PTC 519 11/16/2024

Why Your Goals Aren't Working – PTC 519 We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January? If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it. YOUR GOALS WITH THE END IN MIND I am big fan of beginning with the end in mind. When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind. The end is the definition of your goals. Where do you want to end up? Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding. YOUR IDEAL LISTENER The end in mind is exactly why you need to clearly define your ideal target listener. How will you know if you've attracted the perfect client if you haven't defined what that looks like? Many coaches I speak with will describe their ideal client to me as an age range. They might say their ideal client is between 35- and 55-years-old. Worse yet, they might tell me they help everybody. Let's just take 35 to 55. Consider a 35-year-old. Where are they in their career? They've been working full-time in their career for ten or fifteen years. How about their family? They might have a couple kids that are 8 and 10. They spend a lot of time running their kids here and there. Now consider a 55-year-old. It's the other end of the range. Where are they in their career? Maybe ten or fifteen years from retirement. How about their family? They might have a couple kids that are 28 and 30. This person could very well be a grand parent. Now when you are trying to attract your ideal client you will describe their pains and challenges so clearly they think you are reading their mail. Do these two people sound like they have the same challenges and pain in their lives? Is the timeline to overcome those challenges similar in any way? This is the power of clarity. Start with the end in mind. CLARITY ON YOUR GOALS Now when you set goals, everyone will tell you to be specific and measurable. Start with the end in mind. So, why aren't your goals working? Why aren't you succeeding at achieving them? The problem is your goals are too smart. Smart goals aren't working, and there is a reason why. This is the reason I have Ken Williams on the show today. He will show you how to set goals you can actually accomplish. KEN WILLIAMS Ken Williams is a life coach, a chocolate cake baker, and the father of five kids. While he has authored several books, including "21 Days to Success through Networking," his career took a meandering route through call centers, sales organizations, and industrial environments, until he discovered how his past goal-setting efforts had been setting him up to fail. Now, he hosts the , where he helps listeners overcome conflicts with difficult bosses, and he teaches his clients how to get the results they want by setting S.T.U.P.I.D. Goals. In this conversation, Ken Williams and I get deep into the world of goal setting. We explore why traditional goals often fail and how a shift in perspective can make all the difference. Ken shares his transformative experience with obtaining a ham radio license, which changed his approach to setting and achieving goals. ARE YOUR GOALS SMART OR STUPID This episode challenges the effectiveness of SMART goals and introduces a novel concept called "STUPID goals," designed to fill gaps left by traditional methods. Ken recounts his initial reluctance to get a ham radio license and how passing the test opened his eyes to the importance of relationships and experiences over conventional goal metrics. His story underlines the significance of tying goals to personal experiences, making them more inspiring and easier to achieve. He further contrasts "stupid goals" with "smart goals," clarifying that the former emphasizes stretch, tangibility, unshakable commitment, and the possibility of achieving them realistically yet challengingly. During our conversation, Ken critiques SMART goals, pointing out their limitations in providing a clear path when goals are unmet. He emphasizes the emotional toll of perceived failures and describes how "stupid goals" can offer a more compassionate and practical framework. Using analogies and personal stories, Ken makes a compelling case for goals that inspire and energize, challenging listeners to rethink their approach to personal and professional achievement. The episode also highlights the importance of incremental, small steps in goal-setting. We discuss various techniques, including leveraging resources like print-on-demand publishing and using tools such as the app My Streaks to build habits gradually. Be sure to grab Ken's free gift. You can download his Stupid Goals Anti-Planner at . We have six weeks left in the year. Let's set some goals for the next year that you can actually accomplish. If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/33956637

Repurpose Podcast Interviews – PTC 518 11/09/2024

Repurpose Podcast Interviews – PTC 518 One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts. PODCAST INTERVIEWS TO GROW According to the done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week. The report also states podcast listeners consume an average of 11.2 hours of podcasts each week. Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day. To reach your ideal listeners, do more podcast interviews. REPURPOSE YOUR INTERVIEWS But don't stop there. When you do podcast interviews on other shows, use that content in every way possible. Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion. You can repurpose your podcast interviews in a variety of ways to gain more visibility. When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows. Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself. Now you've elevated the power of appearing on other shows to a whole new level. LEVERAGING PODCAST INTERVIEWS On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews. Lyndsay Phillips is the CEO of , speaker, guest expert, host of and creator of the Podcast Leverage System. Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business. Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients. Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips. Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/33861972

Growing Your Podcast With LinkedIn – PTC 517 11/03/2024

Growing Your Podcast With LinkedIn – PTC 517 Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use? THE RIGHT SOCIAL MEDIA PLATFORM The first factor in your social media platform decision should the location of your clients. Be where your ideal client is. Different social media platforms attract different people and are used for different purposes. Facebook is like a journal. This is where you keep your memories and share the things that have happed to you. X is similar to a conversation. The discussion on X is more real time. LinkedIn is used for business connections. This is where business conversations happen. Instagram is like a photo album. This is your story in pictures. TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content. DIFFERENT MODES FOR DIFFERENT FOLKS Another important factor to consider when selecting your social media platform is the format of the content. People like to consume content in different modes. Some like audio. Some like to consume video. Others prefer text. What is the preferred content format of your ideal client? TikTok is great for short video. Facebook is decent for all three. Audiograms on Facebook and Instagram are often overlooked. LinkedIn is great for longer articles to demonstrate your expertise. It is wise to provide your content in multiple formats. Different modes for different folks. VALUE OF YOUR CONTENT Whichever mode and platform you choose, be sure to provide value. Valuable content is content that fulfills a need. That could be education, entertainment, or simply stirring emotion. Your content on social media can't just sell. It will be quickly ignored. Provide great content and get people back to your show to build those relationships. LINKEDIN FOR PROFESSIONALS If you are trying to attract professionals, like entrepreneurs, leaders, c-suite pros and the like, LinkedIn is a great platform. LinkedIn is a powerful tool for attracting professionals, especially if you're a coach or consultant. You can use LinkedIn to grow your audience and attract your ideal clients with the right strategy. LINDA KEMPIN ON LINKEDIN STRATEGY On this episode, I have a conversation with to help you develop your LinkedIn strategy. Linda Kempin helps clients discover the secrets to why their LinkedIn profiles aren’t getting traction. She enjoys sharing a look behind the curtain at how LinkedIn really works, delivering insights for business owners who want to attract their ideal customers. Linda serves clients globally with Award-Winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to Recent Grads, from Entrepreneurs to Transitioning Military. Linda’s goal is to help you "Get Seen by the People Who Need YOU!" Get ready to take some notes and enjoy my conversation with Linda Kempin. You can download Linda's free resource “5 Secret LinkedIn POWER MOVES” at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/33762492

Overcoming Your Fears – PTC 516 10/27/2024

Overcoming Your Fears – PTC 516 We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable? CONQUER YOUR FEAR AND SELF DOUBT Self doubt is not uncommon. When I have , we discuss their biggest challenges and fears. One coach asked me, "Do I really have anything of value to offer? Will anyone listen even listen to what I have to say?" There are probably times when you have that little voice in your head questioning your ideas. I get it. It takes courage to overcome those fears. There are six other fears I hear quite often YOUR FEAR OF IMPACT The first fear is making an impact. I had a coach tell me he often questions himself. He asked, "Is this making a difference in anyone's life?" Building relationships with your audience is the first step to making an impact. People follow those with whom they have a relationship. And relationships start with getting to know each other well. Share your story. WASTED TIME Another fear is wasting time. I was talking with Mike about launching her podcast. When I asked what was holding him back, she asked me, "What if it doesn't work? It would be a lot of time and money wasted." Be clear on your purpose and your goals. You also need to be realistic on the timeline. You don't need tens of thousands of people listening. Success only requires having a passionate audience that loves what you have. You don't need everyone. Success comes with a passionate tribe. Ignore the rest. I LOOK LIKE A FRAUD One coach told me, "I'm more worried about being seen as a fraud." This fear often comes from how we perceive ourselves rather than how others perceive us. Your success isn't about your content. It's about who you are being on your podcast. When you speak with confidence, you're seen as an authority. But when you doubt yourself, you are seen as unsure and less believable. This is when people start to doubt you. It comes from doubting yourself. Believe in yourself. Be strong. WE FORGET WHAT WE DIDN'T KNOW One common fear people tell me is, "Who am I that these people would want to talk to me?" This comes because we often forget what it was like when we didn't know what we know now. Think back when you first started down your journey. Go back to the time when you decided to learn about your superpower. Did you know how to do everything you know now? Of course not. You barely knew where to start. Over the years, you learned from the best. You learned all the details. Remember when you first started out and you looked at the experts in your niche with amazement? You were asking, "How do they do that? It will be so great when I'm where they are." Today, it is all second nature to you. But there are people who are starting where you started years ago. Those are the people who are ready to listen to you. You are also influential enough that great guests want to be on your show. Everybody loves exposure. You just need to reach out. PODFADING One other big fear that I hear often is the fear of failure. When I asked about her biggest fear, Denise told me, "I fear that I will fail. That I will be one of the 80% that lets the podcast die out." is a real threat. There are three reasons podcasters give up and die out. The first reason happens when they realize podcasting is more work than they thought it was going to be. They don't have a plan in place to consistently produce the show every week without eating all their time. The second reason happens when they realize the podcast doesn't grow as fast as they thought it would. They don't have a system in place to methodically grow their audience. The final reason happens when they realize the podcast doesn't generate revenue as fast as they thought it would. They don't have a strategy in place to use the podcast to attract their ideal clients. FEAR OF SUCCESS The last fear I want to share is one often overlooked. There is a fear on the other side of the coin. This is one that many don't consider. Kris and I were discussing her podcast launch. As we were getting ready to go through the process, I asked about her biggest fear. She said she had a fear of success. Kris said, "If I grow too far too fast, I'm afraid I won't be able to handle it mentally or physically." It's easy to sit in the preparation phase. You can't fail while you're preparing. The risk comes when you actually launch in life. Many people are hesitant to admit the fear of success is holding them back. Take the first step. Lean into your superpower and see what happens. OVERCOMING YOUR FEARS On this episode, I want to share a conversation I had with Michael is a dynamic force in the world of entrepreneurship and personal development. With over three decades of experience in the entertainment industry, he has honed his skills as a performer, producer, and motivational speaker. His journey, marked by resilience and transformation, has led him to inspire others to harness fear and achieve their dreams. As the founder of Devous Media Holdings and the visionary behind and podcasts, as well as The Ascend Hub community, Michael is dedicated to providing entrepreneurs with the tools, resources, and connections they need to thrive. During this conversation, we talk about overcoming your fears and learning to believe in yourself. Enjoy the conversation. Get Michael's gift "The Fearless Road Quiz: Unveiling Your Inner Compass" at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/33627052

How To Keep More Of Your Money – PTC 515 10/19/2024

How To Keep More Of Your Money – PTC 515 As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money? THE BOOK ON SELLING I love learning the nuances of selling. In fact, I just finished another book on it. We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from connections. One of my former coaches introduced me to her daughter as a joint venture partners. Her daughter introduced me to the leader of her mastermind. The leader of the mastermind connected me to a sales expert who was another member of the mastermind. That expert is . He wrote a great book on selling called "". In the book, Joe talks about learning about the prospect before the sales conversation. It's a lot about relationships and very similar to what we discuss here. WHERE DOES THE MONEY GO? As we generate revenue from our sales, we tend to allocate that revenue to a variety of expenses. But, do you know where your money is going? Why is it that people making $40k a year live paycheck-to-paycheck and people making $120k a year also live paycheck-to-paycheck? It's because our expenses creep up as our income increases. We think we could never live without something that we never dreamed of having when we were making half or a third of what we are making now. Unless you deliberately tell the money where to go, it will all disappear. Many entrepreneurs start their company on a shoestring budget. I started this company on $500 for a website, some podcasting tools, and a couple other things. As entrepreneurs make more money, they begin spending on things like marketing, virtual assistants, and memberships. How many memberships do you have? Which ones are you really using on a regular basis and getting benefit from? Back when you were making no money, you hustled and spent time instead of money. You made it work, because you didn't have the money to spend on marketing. Now, I'm not saying don't invest in marketing or powerful tools to help you grow your business even faster. I'm simply suggesting you invest that money with a purpose. Do you really need a second mastermind or third AI tool? KEEP MORE OF YOUR MONEY When it comes to spending money, I'm a big proponent of investing money where it can help you grow bigger and faster with focus. One of those ways is finding an expert who knows the space much better than you and can help you shorten the timeframe to reach success. Experts can typically show you what you don't know and help you discover solutions faster. I use coaches and experts for very specific purposes. I don't have a business coach. That is too broad. At this point, I have a sales coach and a marketing coach. They help me in very specific ways. Another expert I use is my accountant. I don't do my taxes, because I have no interest in learning all of the tax code, I don't know what I can write off properly, and I don't want to spend the time trying to figure it out. A good accountant can help you keep more of your money by finding the leaks in your bucket. You work hard to generate the revenue. It's time you start working a little harder to keep it. YOUR MONEY EXPERT Today, I want to help you get started. I want to bring you a conversation I had with Ralph Estep Jr. He is the host of the where he shares insights on finance, taxation, and entrepreneurship and helps entrepreneurs manage money God's way. He has some incredible tips for you to help you keep more of your money. Ralph V. Estep, Jr. is a multifaceted professional whose career spans accounting, entrepreneurship, farming, and media. With a background in finance and technology, he founded Saggio Management Group and has held leadership positions in various organizations. This interview was part of my Podcast Profits Summit. Grab something to take notes with and get ready to keep more of your money. Enjoy my conversation with Ralph Estep. Jr. Be sure to grab Ralph's gift. It is "Keep more of your money with 5 accounting tips most entrepreneurs miss". You can download it at . If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/33523552

Building Relationships With Your Audience – PTC 514 10/12/2024

Building Relationships With Your Audience – PTC 514 Building relationships with your audience is the path to your success. RELATIONSHIPS WITH YOUR AVATAR Whether you're trying to grow your audience, grow your business, or make your impact on the world, success requires a powerful relationship. People do business with those they know, like and trust. It's all about building rapport. People follow those they know, like and trust. Influential authority originates from building a relationship with those you want to follow you. When we start building your podcast, one of the first steps is . Your avatar. Who are you trying to attract. Most people will go through the typical basics, like age, gender, niche, etc. Some will go a little deeper to describe the avatar's interests, pains, and goals. Few will get deep enough to define the influencers their ideal client follows, the mental challenges holding their prospect back, or the myths that the avatar believes. The more you know about your ideal target listener, the stronger your content will be. You can use this definition as a filter for everything you do. RELATIONSHIPS THROUGH PERSONALITY STYLE One area often overlooked is personality style. By defining the personality style of your ideal target listener, you will know what content is important to her, how to communicate with her, and what will inspire her to take action. There are a variety of personality tests available. Each of them are a little different, but typically measure a person's characteristics, motivations and tendencies. A personality test helps define the best way to interact with someone. By understanding how to communicate with the various personality types and which types you work best with, you can craft your content to superserve this specific group. ASHLEY LOGSDON On this episode, I'm joined by relationship expert Ashley Logsdon to delve into the intricate world of personality types and their impact on building strong audience relationships. Ashley Logsdon is a Life Harmony Relationships coach who works with individuals to create a life where every family member thrives. Focusing on introspection and understanding "the language of empathy", she helps professionals and families move from communication to true connection - with themselves, their environment, and others. She's been involved in her father's business for the past 20 years and now runs and manages - a resource for creating the work - and the life - you love. Ashley and her husband Nathan co-hosted the podcast for 7 years, focusing on intentional family living and togetherness. This conversation is from my Podcast Profits Summit and will help you understand how to attract, connect with, and communicate with your ideal target listener. DISC PERSONALITY PROFILE Together, we explore the , where Ashley explains the varying traits of D (Dominant), I (Influential), S (Supportive/Steady), and C (Conscientious/Creative) types. The discussion highlights how understanding these personality styles can help podcasters adapt their communication to better connect with their listeners. Ashley emphasizes that every personality type has its strengths and challenges, especially in entrepreneurial ventures. She suggests that while D and I traits are often seen in successful business builders due to their assertiveness and social ease, S and C personalities also bring unique advantages. MOVING BEYOND THE TYPICAL AVATAR Throughout the conversation, Ashley and I discuss the significance of knowing your audience on a deeper level. Moving beyond basic demographics to understand the challenges, interests, and personality types of listeners can greatly enhance content engagement. Ashley introduces a free guide available at that provides practical tips on empathetic communication tailored to various DISC profiles, which can be an invaluable resource for podcasters aiming to resonate more with their audience. Our conversation also touches on the effective strategies for interacting with different personality types in various settings. Ashley recounts a live event scenario where she managed an interaction with a high-I individual by affirming her presence and gently guiding the conversation to maintain the event focus. This example underscores the adaptability required in real-time communications and the value of preemptive understanding of personality styles. PODCAST SUCCESS THROUGH RELATIONSHIPS We also talk about the pivotal role of relationship-building in podcast success. By tailoring content and interactions to fit the listeners' personality types, podcasters can foster a deeper sense of connection and trust. Whether you are a high-energy, quick-deciding D or a detail-oriented, systematic C, this episode is rich with insights on how to harness your unique traits to create compelling, engaging podcast content. Enjoy our discussion. Grab Ashley's gift at . Who are you trying to attract? Which clients are best for you? Clearly define your ideal target listener. Understand who you're trying to attract. The more you know, the easier it will be to attract them to you. If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/33432122

How Your Values Make You A Magnetic Host – PTC 513 10/05/2024

How Your Values Make You A Magnetic Host – PTC 513 It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport. RELATIONSHIPS I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways. Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values? Your values build the foundation of who you are. To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out. INFLUENCE THROUGH VALUES This happens when you get clear on the characteristics of an influential authority. First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you? Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles. Now describe that pivotal moment when you discovered this was your mission. When did that transformational moment happen that gave you your superpower? Then you need to develop the stories of your journey that demonstrate your values, beliefs, and principles. What insider language is incorporated into those stories that is used by your tribe? Finally, you need a tribe to spread your message and be your testimonials. BEGIN WITH VALUES This entire process starts with defining your values. You can't develop your origin story, foundational principles, transformational moment, stories to share, or a tribe to spread it without first knowing your values. Be brave and stand for those values you believe in. It will be scary. Do it anyway. If you try to please everyone, you please no one. You become safe and middle of the road. When you're in the middle of the road, you become roadkill. Make people pick a side. When you make people care, you will attract the right people and repel the wrong people. If everyone rates you a 3 on a one-to-five scale, they really don't care. Three means, "I could take it or leave it. I really don't have a feeling either way." That's a bad place to be. When you pick a side, some people love you and others hate you. That's ok. At least they care. You'll attract more people who love you and the people who hate you won't come back anyway. They weren't going to buy in the first place. You will be ok. Stand for what you value. VALUES WITH ROBERT MACPHEE I want to share an interview I recently did on the Podcast Profits Summit on values with Robert MacPhee. This will help you get started. Robert MacPhee is the creator of the values-based leadership program and the author of . He is the former Director of Training for the Canfield Training Group, having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles. Robert is an expert in experiential learning, peak performance, values clarification and leadership. He is also the host of the . You can find Robert's free gift at . It is the Values Advantage free video mini-course to begin the process of discovering what YOUR highest values are. Enjoy the gift from Robert. If you don't have a mentor who can take your hand and walk you every step of the way, go to , click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. /episode/index/show/podcasttalentcoach/id/33339162

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