Podiatry Legends Podcast

Podiatry is a unique profession, and the Podiatry Legends Podcast will change how you feel, see, and think about it and open your mind to all its opportunities. Each week, you will hear from some amazing podiatrists and legends outside of the profession, and there will be an occasional solo episode where I will share my business tips and career experiences. If you enjoy what you hear, you can also watch each episode on YouTube. Just search for my channel, Tyson E Franklin.

352 - Our Profession Must Embrace Innovation with Cath Hughes from Curacorn 01/12/2025

351 - The Infinite Game by Simon Sinek (Book Review) 12/31/2024

350 - Quit If You're Not Happy Where You Work 12/27/2024

349 - Finding the Right Fit: My Hiring Philosophy with Dr Patrick McEneaney 12/19/2024

348 - Transforming Chaos Into Calm with Sarah Clark 12/12/2024

347 - The Foot and Ankle Show with Tony Gavin 12/05/2024

346 - Podiatry in Malta with Joe Sciortino 11/29/2024

345 - Top Five Books for Christmas 11/22/2024

344 - Jo Shapter Unknowingly Inspiring Others 11/17/2024

343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy 11/08/2024

342 - Upcoming Podiatry Marketing Masterclass in LIVERPOOL 10/22/2024

342 - Upcoming Podiatry Marketing Masterclass in LIVERPOOL In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience. The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop, like the practical lock-picking activity, designed to teach transferable problem-solving skills. Don’t miss this opportunity to refine your marketing strategy and take your practice to the next level. for the masterclass in Liverpool and transform your business before the Foot & Ankle Show! If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at , and we can discuss the range of topics I cover. PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – FACEBOOK GROUP Podiatry Business Owners Club – MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – /episode/index/show/podiatrylegends/id/33496262

341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener 10/15/2024

341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey. This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023. She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits of co-ownership for recent graduates, and strategic business development in podiatry. Her story is one of bold decisions, fantastic mentorship, and personal and professional growth. Get ready to be uplifted, as Natalie’s story proves that it’s never too late to chase your dreams, no matter your background. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at , and we can discuss the range of topics I cover. PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – FACEBOOK GROUP Podiatry Business Owners Club – MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – /episode/index/show/podiatrylegends/id/33429057

340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray 10/08/2024

340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand. The difference between Technical SEO and On-Page SEO. Investing in professional copywriting. How often should you update your website and write blogs? Using FAQs the right way. For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run. For more information on Rachel’s courses, visit . If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at , and we can discuss the range of topics I cover. PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – FACEBOOK GROUP Podiatry Business Owners Club – MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – /episode/index/show/podiatrylegends/id/33370847

339 - Building a Disaster Folder: Essential Preparation for Business Owners 09/27/2024

338 - Shaping the Future of Podiatry with Kyle Richardson 09/19/2024

337 - The Worthy Rival with Richard Chasen 09/07/2024

336 - Dave James is An Irritatingly Good Speaker 08/31/2024

335 - Your Perfect Pitch with Sarah Bauling 08/16/2024

334 - Unlocking Podiatric Knowledge Through Passion-Driven Research with Dr Ben Pearl 08/10/2024

333 - Protecting Your Intellectual Property with Stan M. Gibson 08/03/2024

332 - The Lower Limb Conference with Cameron Bennet 07/19/2024

331 - The Leap from NHS to Private Practice with Funmi Obi 07/11/2024

330 - The Power of Persuasion with Dave Frees 07/05/2024

330 - The Power of Persuasion with Dave Frees This episode with Dave Frees underscores the significance of persuasive communication in achieving better patient compliance, improving team performance, and driving business profitability. Additionally, Tyson and Dave dive into the importance of understanding the intent behind actions, effective communication, and incremental improvements in leadership skills. Dave will present a live workshop, The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability in , discussing similar topics in greater depth. We also discussed: Persuasion vs. Influence Manipulation in Communication Humor and Manipulation Practical Techniques for Persuasion Empowering Patients Through Pain Management Effective Communication with Patients Applying Techniques Beyond Podiatry The Power of Persuasion in Leadership Enhancing Leadership and Profitability Real-Life Examples of Persuasion Incremental Improvements for Massive Gains Practical Takeaways and Final Thoughts If you have any questions about this episode, you can contact me at SATURDAY, THE 24TH OF AUGUST, 2024, CAIRNS. The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees This LIVE one-day event with Dave Frees will be life-changing. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long. Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – FACEBOOK GROUP Podiatry Business Owners Club – MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – /episode/index/show/podiatrylegends/id/32018922

329 - Podiatrists Aren't Boring; They're Stable and Compliant with Deb Johnstone 07/01/2024

329 - Podiatrists Aren't Boring; They're Stable and Compliant with Deb Johnstone In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.' The conversation covers the importance of questioning the status quo, balancing adherence to rules with innovative thinking, and stepping out of one's comfort zone for personal and professional growth. Deb also shares insights into behaviour types and the necessity of continuous self-improvement. This episode contains anecdotes, examples, and advice to inspire podiatrists to embrace change and challenge themselves. Deb Johnstone can be contacted at or at visit her website . If you have any questions about this episode, you can contact me at Saturday, the 24th of August, 2024, CAIRNS. The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees This LIVE one-day event with Dave Frees will be life-changing. If you've listened to my podcast, you would know I have been travelling to Tempe, Arizona, every October since 2015 to attend his Business Black Ops event. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long. Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – FACEBOOK GROUP Podiatry Business Owners Club – MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – /episode/index/show/podiatrylegends/id/31957012

328 - Thirteen Things You Would Do Differently 06/21/2024

327 - From Stage Fright to Spotlight: Speaking Strategies for Podiatrists with Sarah Bauling 06/04/2024

327 - From Stage Fright to Spotlight: Speaking Strategies for Podiatrists with Sarah Bauling In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes professional speaker trainer Sarah Bauling. They discuss the critical role of speaking skills for podiatrists and how improving these skills can benefit their careers. Sarah shares her journey from starting public speaking in South Africa to becoming a sought-after speaker and trainer worldwide. She explains the three types of people she works with—elite speakers, emerging speakers, and business owners—and emphasizes the importance of having a structure in presentations. Tyson and Sarah also discuss overcoming fear, dealing with imposter syndrome, and the impact of saying 'yes' to opportunities. Sarah provides practical advice for podiatrists to enhance their speaking skills, whether on stage or in smaller settings and invites listeners to her Power On The Platform masterclass workshops (visit . Tune in to learn how to transform your speaking abilities and make a lasting impact in your profession. 00:00 Introduction to the Podiatry Legends Podcast 01:25 Sarah's Journey: From South Africa to Australia 02:18 The Power of Speaking: Elite, Emerging, and Business Owners 04:01 Tyson's Speaking Journey and Overcoming Fear 11:01 The Fantastic Four Framework for Speaking 11:43 The Importance of Knowing Your Audience 17:49 Preparation and Overcoming Stage Fright 24:58 Sticking to Your Expertise 26:15 Speaking on Expertise 26:35 Overcoming Imposter Syndrome 27:16 The Power of Local Speaking Engagements 28:57 Inspiring Through Personal Stories 34:01 Developing a Unique Branded System 35:14 Success Stories from the Masterclass 43:53 The Importance of Saying Yes 48:06 Final Thoughts and Farewell Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – FACEBOOK GROUP Podiatry Business Owners Club – MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – /episode/index/show/podiatrylegends/id/31591227

326 - Embrace Glimmers: Finding Joy in Everyday Moments with Tyson E Franklin 05/24/2024

325 - The Proximity Principle with Tyson E Franklin (Updated) 05/16/2024

324 - Podiatry in Singapore with Lewis Nurney 05/02/2024

323 - Improve Your Communications and Sales with Copywriter Joe Cunningham 04/25/2024

323 - Improve Your Communications and Sales with Copywriter Joe Cunningham Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you want to connect with Joe, you can email him at or visit his website, Show Notes 0:00 Introduction 1:01 What is a copywriter? 1:41 The difference between copywriting and content writing. 4:58 Creating a good content strategy. 6:07 Smart copy on your website homepage is a selling moment. 10:20 Direct Response copy 13:31 The price of what you’re selling has a big influence on your copy as well. 18:30 The copywriting process/steps 19:44 Using Google Reviews, testimonials and success stories 24:47 Headlines and designing ad copy. 25:19 How is AI affecting what you do as a copywriter? 31:14 What are the best practices to follow if you're doing your own copy? 34:34 Making your website stand out. 37:10 Layout: your writing for skimmers and deep readers. 39:19 How to use your competitor's copy to improve your own and stand out. 39:54 AI Hack – (information and prompts in show notes on 41:29 Choosing a copywriter – the vetting process. 43:34 How you become a copywriter – the qualifications 47:34 Joe's contact details The next 2-Day LIVE Podiatry Business Reboot: Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at [email protected] and visit my podiatry coaching page - FACEBOOK GROUP Podiatry Business Owners Club - MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - Joe's Prompts /episode/index/show/podiatrylegends/id/30978763

Podiatry Legends Podcast

TOPICS