The Point of Attachment

The Point of Attachment is a new podcast from UTA Brand Studio's Larry Vincent about the intersection of brands, culture, design, and storytelling.

UTA Presents The Findings Report -- DoGooders 09/24/2018

UTA Presents The Findings Report -- DoGooders Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers. /episode/index/show/pointofattachment/id/7082072

UTA Presents The Findings Report -- Generations, Part 2 09/16/2018

UTA Presents The Findings Report -- Generations, Part 2 A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe. /episode/index/show/pointofattachment/id/7052411

UTA Presents The Findings Report -- Generations, Part 1 09/16/2018

UTA Presents The Findings Report -- Generations, Part 1 Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest podcast. /episode/index/show/pointofattachment/id/7052366

UTA Presents The Findings Report - The Pitch 09/09/2018

UTA Presents The Findings Report - The Pitch When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview bestselling author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to wrangle it and make it work to your advantage. /episode/index/show/pointofattachment/id/7024741

UTA Presents The Findings Report #04 Sounds Appealing 09/02/2018

UTA Presents The Findings Report #04 Sounds Appealing Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples. /episode/index/show/pointofattachment/id/6996421

UTA Presents The Findings Report #03 Femvertising 08/26/2018

UTA Presents The Findings Report #03 Femvertising Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers. /episode/index/show/pointofattachment/id/6967988

UTA Presents The Findings Report - Blame it on the Clown 08/19/2018

UTA Presents The Findings Report - Blame it on the Clown Most marketers shy away from horror experiences because they worry it will be too controversial for their brand. But there's a strong case to be made for the power of fright. In this podcast, we interview filmmaker Matt Kaplan and researcher Lea Dunn to explore the ways that fear can be used by brands to forge a bond with their customers. /episode/index/show/pointofattachment/id/6944403

UTA Presents The Findings Report - #01 Fyre Danger 08/13/2018

UTA Presents The Findings Report - #01 Fyre Danger The Fyre Festival was one of the biggest trainwrecks of 2017. But aside from being social media catnip, it also offered a case study on the growing power of social media, influencers and our daily life online. Filmmaker Nicco Quiñones joins us to discuss UNDER THE INFLUENCE, his upcoming documentary about the event, and culture analyst Linda Ong provides useful insight on what it all means for marketers. /episode/index/show/pointofattachment/id/6917166

The Findings Report: Season One Teaser 01/08/2018

The Findings Report: Season One Teaser The Findings Report is a new show about consumer behavior, created by Larry Vincent, host of The Point of Attachment. It launches January 16th. /episode/index/show/pointofattachment/id/6125646

#07: Conditional Love - Millennials and Loyalty 03/24/2016

#07: Conditional Love - Millennials and Loyalty The “M” word—there are roughly 86 million of them in the US with an estimated $200 billion in annual buying power. It’s no wonder that marketers are consistently trying to understand them. In this episode of THE POINT OF ATTACHMENT, we explore the brand loyalty of Millennials by visiting a fun pocket of the branding universe: the world of whiskey. /episode/index/show/pointofattachment/id/4244412

#06: ANTHRO-PO-WHAT?? 11/17/2015

#06: ANTHRO-PO-WHAT?? In this episode of THE POINT OF ATTACHMENT we explore anthropomorphism--when people perceive human qualities in non-human things like products and brands. We review recent research on how this phenomenon affects consumer trust and self-control and we interview a legendary animator who has given many products uncanny human personas. /episode/index/show/pointofattachment/id/3957752

#05: For Love or Money 02/13/2015

#05: For Love or Money Why do so many people hate Valentine's Day. In this episode of The Point of Attachment, we explore what it would take to rebrand Cupid's big day. /episode/index/show/pointofattachment/id/3362731

#04: The True Meaning of Luxury, Part II 11/26/2014

#04: The True Meaning of Luxury, Part II The conclusion to The Point of Attachment's special two-part episode exploring the notion of what makes a luxury car a luxury car. Host Larry Vincent… /episode/index/show/pointofattachment/id/3202013

#03: The True Meaning of Luxury, Part I 11/05/2014

#03: The True Meaning of Luxury, Part I Just in time for the 2014 LA Auto Show, The Point of Attachment's special two-part episode explores the notion of what makes a luxury car truly luxurious. Host Larry Vincent asks /episode/index/show/pointofattachment/id/3162743

#02: The Thing That Is The Thing 09/29/2014

#02: The Thing That Is The Thing Host Larry Vincent joins forces with Brand Studio Creative Director Marcus Bartlett to break down his enigmatic design mantra: "What is the Thing That Is The Thing?" In the process, they discuss /episode/index/show/pointofattachment/id/3091589

#01: You Are What You Post 08/05/2014

#01: You Are What You Post UTA Brand Studio's Larry Vincent explains the Brand Dependence Index's findings and asks /episode/index/show/pointofattachment/id/2995029

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