Pretty Okay Podcast

A podcast for creative women hosted by Samantha Welker (Harvard MBA, Business Manager Glitter Guide) and Tayler Hollman (TAYLRD Media, Sourced Co). We hope this podcast will use our collective skills and years in both the corporate world and self-employed one to educate, inspire and connect with women interested in marketing, business and social media.

How To Make More Money in 2023 01/10/2023

How To Make More Money in 2023 *spoiler alert* it's time to raise your prices. Whether you've been in business for yourself for a while now or the COGS for your production are on the rise, consider this your roadmap for when to raise your prices and how. /episode/index/show/prettyokaypodcast/id/25520037

How Small Business Owners Can Make It Through The Recession 12/08/2022

How Small Business Owners Can Make It Through The Recession Even though recessions are "normal", that doesn't make them suck any less. If your business made it through the pandemic, a lot of the things you thought about and did for that are applicable here. In this episode, we talk about how not to freak out later and what you can do when people around inevitably do start freaking out. /episode/index/show/prettyokaypodcast/id/25269351

Ho-Ho-Holiday Promos That Will Convert 11/07/2022

Ho-Ho-Holiday Promos That Will Convert The time to start planning your holiday promos and offers was this summer. But if you're a little late in the game there's still time to make the most of your marketing strategy this holiday season. /episode/index/show/prettyokaypodcast/id/24923457

Guess who's back in the house? 10/19/2022

Guess who's back in the house? We're back from summer break! Come see if we remember how to do a podcast! /episode/index/show/prettyokaypodcast/id/24728862

Why Your Best Answers Will Always Come From Customers 06/22/2022

Why Your Best Answers Will Always Come From Customers In our last episode before summer break, Tayler sits down to interview friend, entrepreneur, and all-around inspirational babe Martha Bitar, founder + CEO of Flodesk. Tayler and Martha dig into how you can (and should!) use customer feedback to help your business thrive while still staying true to your vision. /episode/index/show/prettyokaypodcast/id/23503931

4 Ways To Become a Thought Leader In Your Industry 06/08/2022

4 Ways To Become a Thought Leader In Your Industry *spoiler alert* it isn't about being the "smartest" person in the room. In today's episode, we're breaking down the characteristics of a "thought leader" and sharing 4 efficient ways you can become one in your industry. /episode/index/show/prettyokaypodcast/id/23361335

This Meeting Could Have Been An Email 05/25/2022

This Meeting Could Have Been An Email Don't schedule meetings for meetings' sake. On today's episode, we're talking about how to know when meetings are beneficial (for everyone), how to gracefully move them along, and the steps you should be taking to lead them effectively. /episode/index/show/prettyokaypodcast/id/23186528

Why Vanity Numbers Are Bullsh*t 05/11/2022

Why Vanity Numbers Are Bullsh*t We’re just going to say it…vanity numbers are bullshit. Your follower count and number of likes don’t matter if your social media content isn’t converting. You can’t take little hearts to the bank, you guys. In today’s episode, we’re digging into the social media metrics that do matter and which ones are just vanity numbers that aren’t indicative of how your brand is doing. /episode/index/show/prettyokaypodcast/id/23073407

Navigating The First Year In Business with Jasmine Smith 04/27/2022

Navigating The First Year In Business with Jasmine Smith In today’s episode, Tayler is joined by entrepreneur and strategist Jasmine Smith to discuss the ups and downs of navigating that first year in business. From founding her own marketing agency to her newly launched event space, Jasmine shares her experience with learning as you go, the importance of community and navigating those “oh, shit” moments as a business owner. /episode/index/show/prettyokaypodcast/id/22931009

Girl, Do Your Taxes! 04/13/2022

Girl, Do Your Taxes! Like B. Franklin once said, "Nothing in life is certain except death and taxes". At least it was something to that effect. We promise to only talk about taxes once, but this episode is it. Put on your big girl pants and saddle up. It's not fun, but it's required, so let's go. /episode/index/show/prettyokaypodcast/id/22775939

How To Write Copy That Converts 03/30/2022

How To Write Copy That Converts Ready to become your brand's very own wordsmith? You don't have to be a professional copy editor to make your voice heard when it comes to your website. Reach your ideal customers and share the heart of your brand with Tayler's foolproof strategy. /episode/index/show/prettyokaypodcast/id/22615283

The Anatomy of a Bitchin' Website 03/16/2022

The Anatomy of a Bitchin' Website What does it take to have a website that converts? Tayler is breaking it down step-by-step so you have all your boxes checked. /episode/index/show/prettyokaypodcast/id/22463963

Planning For Business Growth 03/02/2022

Planning For Business Growth In today's minisode, Tayler is taking you through the necessary steps of planning for business growth. Because no one wants to be caught with their pants down right when things start taking off. /episode/index/show/prettyokaypodcast/id/22264871

How To Hire The Right Person The First Time 02/16/2022

How To Hire The Right Person The First Time Whether you are hiring an employee, a contractor, or even a consultant, it's crucial to have your ducks in a row before pulling the trigger. We're breaking down what to look for, red flags to avoid, and common mistakes many small business owners make. /episode/index/show/prettyokaypodcast/id/22147589

So You've Decided To Make A Career Change...Now What? 02/02/2022

So You've Decided To Make A Career Change...Now What? If any of our signs from last week’s episode resonated with you, then you may be wondering, “now what?” In this episode, we’re walking you through what you should and shouldn’t do before making a career change, including what numbers to crunch, goals to set, and more. /episode/index/show/prettyokaypodcast/id/21969215

Signs It's Time To Make A Career Change 01/19/2022

Signs It's Time To Make A Career Change There are a lot of different reasons to make a change in your career, but which ones should prompt an immediate departure and which ones should be a gentle nudge? Whether you are self-employed or working a corporate 9-5, we're breaking down all the red flags that you should consider before making any life-altering decisions. /episode/index/show/prettyokaypodcast/id/21805175

All About That New New 01/05/2022

All About That New New We’re back after an extra-extended summer vacation. Not only that, we’ve got a new look, new jobs, new babies—it’s nuts! /episode/index/show/prettyokaypodcast/id/21676958

School's Out For The Summer! 07/07/2021

School's Out For The Summer! It's our last episode of the season as we take a summer break to recharge, birth a baby and things like that. In today's episode Sam and Taylor recap this season, our favorite episodes, popular topics + more. /episode/index/show/prettyokaypodcast/id/19724378

How To Say No Without Being A Complete Asshole 06/23/2021

How To Say No Without Being A Complete Asshole Saying "no" to a client, friend or coworker is easier said than done...Especially if confrontation makes you want to run and hide. In today's episode we're sharing our best advice for strategically saying no - which means assessing each ask, formatting the conversation, and sticking to your guns. /episode/index/show/prettyokaypodcast/id/19573751

Newsflash: You Don't Need To Reinvent The Wheel 06/09/2021

Newsflash: You Don't Need To Reinvent The Wheel Every creative entrepreneur wants to be known for disrupting the industry, but sometimes it does more harm than good. In today's episode we're pinpointing the specific systems and processes that don't need reinventing and how you can allocate your resources more effectively as a business owner. /episode/index/show/prettyokaypodcast/id/19402079

It’s Time To Be Vulnerable AF 05/26/2021

It’s Time To Be Vulnerable AF Vulnerability is often viewed as a weakness in the "business" world, but we beg to differ. In today's episode, we're talking about the power of vulnerability, how and when to recognize the opportunity for it, and why it might just be the best thing you can do as a business owner. /episode/index/show/prettyokaypodcast/id/19223918

Trust Me, I'm an Influencer 05/12/2021

Trust Me, I'm an Influencer Can we all just admit that the "influencer" world is a mess? And yet, they are somehow still a necessary tool for your marketing strategy. In today's episode, we talk about the good, the bad and the ugly of working with influencers, how to find one that aligns with your brand, and how to create a fruitful relationship. /episode/index/show/prettyokaypodcast/id/19064816

Metrics or It Didn’t Happen 04/28/2021

Metrics or It Didn’t Happen If you own a business and you aren't using Google Analytics, what are you even doing with your life? Today we're sharing why you absolutely need to utilize Google Analytics for tracking and growing your business and what Google Analytics can do for you. /episode/index/show/prettyokaypodcast/id/18882536

Which Social Media Platforms You Need To Be On 04/14/2021

Which Social Media Platforms You Need To Be On Do you really need to be on every. single. social. media. platform out there in order to maximize the benefits? The short answer? NO. We’re breaking down the different platforms, their pros and cons, and what you need to be looking for in each one before dividing up your resources. /episode/index/show/prettyokaypodcast/id/18714014

Convincing Clients You're Worth The $$$ 03/24/2021

Convincing Clients You're Worth The $$$ This week's (mini) episode is Tayler ridin' solo as she gives you a quick and dirty breakdown of how to convince clients you're worth what you're charging. Listen to the episode for her 4 best tips on what action steps you can take to make that money (honey). /episode/index/show/prettyokaypodcast/id/18444020

Our Biggest Pet Peeves in Business 03/10/2021

Our Biggest Pet Peeves in Business In this week's episode of Pretty Okay Podcast, we're cover the next requested topic from our IG audience: Pet Peeves. What bugs us most when working with people or people who work for us? Don't worry, we have plenty to share. /episode/index/show/prettyokaypodcast/id/18256679

How To Work With Friends Without Screwing Each Other Over 02/24/2021

How To Work With Friends Without Screwing Each Other Over For our 50th episode (!!) we’re diving into the topic you voted for on IG...working with friends! We’re going over the good, the bad and the ugly of going into business with your buddies to make sure your business is successful and your friendship doesn’t crash and burn. /episode/index/show/prettyokaypodcast/id/18064436

Can We Finally Hack The Instagram Algorithm in 2021? 02/10/2021

Can We Finally Hack The Instagram Algorithm in 2021? In this week's episode, Sam and Tayler tackle Later Media's recent article breaking down how to "hack" the Instagram algorithm in 2021 based on advice directly from the source. /episode/index/show/prettyokaypodcast/id/17886875

How To Have Confidence In 2021 When The World Is A Clusterf*ck 01/13/2021

How To Have Confidence In 2021 When The World Is A Clusterf*ck Happy New Year! Or is it? We all know the world is upside down right now and many businesses are struggling through this pandemic. But confidence as a creative entrepreneur matters more than ever. In today’s first episode of the new year, we’re breaking down all the ways you can grow your confidence as a business owner, creative, and human…even when the world is a sh*t show. /episode/index/show/prettyokaypodcast/id/17521562

Good Riddance, 2020. 12/16/2020

Good Riddance, 2020. We're closing out the year the best way we know how－talking about sh*t. Tayler and Sam put a bow on 2020 by going over the trials that this year brought, the power of gratitude, and how business owners can thrive in 2021. /episode/index/show/prettyokaypodcast/id/17208821

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