Morning Minutes with Susan

Let's talk about the numbers you should be watching that can make the difference between your business merely surviving and thriving! This is especially helpful for small to medium sized business owners, Sales and Marketing managers.

Morning Minutes #12: How Many Dollars in Sales Should You Get From an Ad Campaign? 12/28/2020

Morning Minutes #12: How Many Dollars in Sales Should You Get From an Ad Campaign? Quick fact: If your Marketing budget is 10% and you spend $6000 on a campaign, your sales need to be at least $60,000 in order for you to get the profits you planned to get. /episode/index/show/profitfinderpro/id/16866785

Morning Minutes #11: How Many Sales Do You Get From Your Marketing? 12/21/2020

Morning Minutes #11: How Many Sales Do You Get From Your Marketing? Once you put out a campaign, you will get leads. Are those leads converting to sales? Think about it...have you ever spent time at a trade show and come back with a fish bowl full of names, addresses and phone numbers? How many of those turned to sales? Did it make your time and money worth it? Think of all your advertising as a Trade Show. How many leads are you getting, and are they converting. /episode/index/show/profitfinderpro/id/16866701

Morning Minutes #10: What Types of Leads Are You Getting From Your Ads? 12/14/2020

Morning Minutes #10: What Types of Leads Are You Getting From Your Ads? With every ad campaign, there are a certain demographics of people that respond. Are you able to measure your campaigns to be able to see whether or not the campaign was for your ideal client? When you can watch what's happening, you can be proactive to change messages without waiting for weeks and spending a lot more money on useless advertising. /episode/index/show/profitfinderpro/id/16866584

Morning Minutes 9: Is Your Marketing Working? 12/07/2020

Morning Minutes 9: Is Your Marketing Working? How do you know how well your marketing dollars are working? How can you see exactly what it cost for you to make a certain number of sales from any campaign? The first step, and the most basic in measuring a campaign is the number of leads and the cost of the campaign. There are other, more important numbers to look at here, too. Watch. /episode/index/show/profitfinderpro/id/16866476

Morning Minutes 8: An Easy Way to Increase Closing Ratios 11/30/2020

Morning Minutes 8: An Easy Way to Increase Closing Ratios Want to know an easy way to increase closing ratios? Knowing your salesperson's strengths will help you when assigning leads. If you know someone is strong at selling a certain product or service, why not send them on that lead? On the other hand, if they're weak somewhere, does it pay to train them or just have someone else sell those types of leads? /episode/index/show/profitfinderpro/id/16866386

Morning Minutes 7: Low Cost, No Cost Advertising 11/23/2020

Morning Minutes 7: Low Cost, No Cost Advertising What percentage of your sales come from no-cost or low cost advertising, Referrals, Previous Customers and Self-Generated leads? Are your salespeople taking the time to maintain those relationships? When you track the numbers, you can see that the close rates and revenues for these sales are much higher, which means your salespeople's time is best spent in these areas. /episode/index/show/profitfinderpro/id/16866275

Morning Minutes #6: Track Marketing for Gross Profits 11/18/2020

Morning Minutes #6: Track Marketing for Gross Profits Tracking marketing helps determine actual gross profits. When looking at your profit margins on gross dollars sold, part of the expense is the cost of getting the sale. Business owners and managers will benefit from knowing the cost for each sales rep to get a sale from each lead source. That way you can adjust your marketing message, your lead assignment and your training. /episode/index/show/profitfinderpro/id/16865756

Morning Minutes #5: Knowing Average Contract Sizes 09/22/2020

Morning Minutes #5: Knowing Average Contract Sizes Knowing the contract sizes of your individual sales reps can help you with your training, lead assignment and hiring/firing. Are you leaving money on the table? Are some upselling more than others? Knowing the average contract size is also important for planning your Marketing budget. /episode/index/show/profitfinderpro/id/15724127

Morning Minutes #4: Measuring Closing Ratios 09/15/2020

Morning Minutes #4: Measuring Closing Ratios A closing ratio is not the only measure of salesperson effectiveness, but it does have its importance. When we focus on sales performance, we want to look at close rates for all advertising sources compared to industry standards, company standards and goals. /episode/index/show/profitfinderpro/id/15724088

Morning Minutes #3: The Cost of Getting a Customer 09/08/2020

Morning Minutes #3: The Cost of Getting a Customer Most companies track closing ratios, but have you considered tracking how much it costs your salespeople to bring in a new customer? How do you measure salesperson effectiveness? /episode/index/show/profitfinderpro/id/15724022

Morning Minutes #2: Using Sales Acquisition Cost 09/01/2020

Morning Minutes #2: Using Sales Acquisition Cost When you start tracking Sales Acquisition costs through your various advertising, you will start to see the strengths and weaknesses of your sales team members and advertising sources. Assigning to salesperson's strengths will increase revenues and decrease advertising cost percentages. /episode/index/show/profitfinderpro/id/15723959

Morning Minutes #1: Make Your Marketing Work! 08/24/2020

Morning Minutes #1: Make Your Marketing Work! What is the one number in regards to Sales and Marketing that can make the difference between your business thriving or barely surviving? Listen as Susan tells about this number that many business owners do not follow, yet have a direct impact on the profitability of the company. /episode/index/show/profitfinderpro/id/15723638

Morning Minutes with Susan

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