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Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

info_outline 424 | The Reality of Juggling Multiple Business Models with Stephanie Clarke, Dahlia Press 01/06/2026
info_outline We're on winter break! 12/23/2025
info_outline 423 | Indie Retail Update: Trends, Challenges & How Buyers Are Adapting with Jen Palacio, Tiny Turns Paperie 12/16/2025
info_outline 422 | How Athletic Brewing Doubled Subscriptions — And How You Can Apply It with Katie Hunt 12/09/2025
info_outline 421 | End-of-Year Financial Planning for Product Business Owners with Mary Beth Storjohann, Allora Wealth 12/02/2025
info_outline 420 | Communicating Your Holiday Shipping Deadlines with Katie Hunt 11/18/2025
info_outline 419 | How To Create Your Own Gift Guide and Boost Holiday Sales with Katie Hunt 11/11/2025
info_outline 418 | Expanding into Tabletop Products with Alyson O'Connor, Rust Belt Love 11/04/2025
info_outline 417 | 8 Ways to Prepare for the Holiday Sales Season Now with Katie Hunt 10/28/2025
info_outline 416 | 2025 Black Friday/Cyber Monday Sales Strategies with Jessica Totillo Coster, eCommerce Badassery 10/21/2025
info_outline 415 | Wholesale vs DTC: Why These Are Different Business Models with Katie Hunt 10/14/2025
info_outline 414 | Depth vs. Breadth: Finding the Right Focus in Your Business with Katie Hunt 10/07/2025
info_outline 413 | Talking Economy, Tariffs, and Customer Retention [Inside Peek into LABs] 09/30/2025
info_outline 412 | Your Wholesale Pitch Isn't The Problem with Katie Hunt 09/23/2025
info_outline 411 | How To Get Better At Selling Your Products In-Person with Karen Sawyer-Meehan, Pier Six Press 09/16/2025
info_outline How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope [Replay] 09/09/2025
info_outline Utilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt [Replay] 09/02/2025
info_outline How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie [Replay] 08/26/2025
info_outline 410 | How Quickly Will I Make Back My Paper Camp Investment with Katie Hunt 08/19/2025
info_outline 409 | Live from Shoppe Object with Paper Camp Alumni 08/14/2025
info_outline 408 | Live from NY Now with Paper Camp Alumni 08/12/2025
info_outline 407 | Alumni Spotlights: Before & After Paper Camp 08/07/2025
info_outline 406 | From 0 to 60+ Stores Selling Watercolor Kits with Kate Talcott 08/05/2025
info_outline 405 | I Just Got On Faire. Am I Supposed to be Pitching My Products? with Katie Hunt 07/31/2025
info_outline 404 | 5 Things That Paper Camp Scholarship Winners Have in Common with Katie Hunt 07/29/2025
info_outline 403 | Best Wholesale Pitching Practices with Two Shopkeepers, Victoria Venturi & Katie Wilson 07/24/2025
info_outline 402 | 5 Big Mistakes I See in Product Catalogs (and How to Fix Them) with Katie Hunt 07/22/2025
info_outline 401 | Going From 20 to 120 Wholesale Accounts with Carley Hussain, Parcel Island 07/15/2025
info_outline Celebrating 400 Episodes: Getting Candid About Podcasting, Resilience, and Business Growth with Katie Hunt 07/08/2025
info_outline We're on Summer Break! 06/24/2025
 
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