Conversations in Depth: A QRCA Views Podcast
In-depth conversations with business leaders, marketers, and authors.
info_outline So, You want to Start a Podcast, with Laura Nozicka 12/06/2023
So, You want to Start a Podcast, with Laura Nozicka Laura Nozicka is a moderator from Chicago and has a long career in healthcare, which drives her passion to elevate the healthcare experience. Out of Laura's own experience of spinning through the healthcare "revolving door," desperately trying to find a diagnosis for symptoms that made no sense to most doctors or were simply dismissed, she created the "Desperate For a Diagnosis" podcast. Key Themes Why Laura started the Desperate for a Diagnosis podcast (It wasn’t just to promote her business). Lessons Laura learned the hard way after deciding to launch a healthcare focused podcast (great advice for aspiring podcasters). How to judge the success of your podcast (It’s not just about the numbers). Laura’s moderating backstory (and what moderators can learn from the hospitality industry). Laura’s advice for anyone who wants to get into podcasting (go in with eyes wide open). Connect with Laura Website: LinkedIn: YouTube: Instagram: Connect with Mike Website: Youtube: Instagram: TikTok: Twitter: Facebook: LinkedIn:
info_outline Emmanuel Probst 09/07/2023
Emmanuel Probst To say that Emmanuel Probst wears many hats is an understatement. He is Global Lead, Brand Thought-Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks. Emmanuel joined me on Conversations in Depth to discuss his career and latest book, Assemblage, which guides readers through the art and science of creating transformative brands by combining personal, social, and cultural components. Listen to our conversation and get Emanual’s take on the evolving role of brands and branding, the increasing risk of brand backlash, and how market research has to evolve alongside brands to remain relevant in an everchanging business world driven by technology. Listen at our website or find this episode wherever you get your podcasts by searching for Conversations in Depth. While you are there, consider subscribing and giving our podcast a rating and review. Happy listening! More VIEWS Podcasts Check out the newest VIEWS podcast online at
info_outline Author and Salesforce Executive Karen Mangia, Live from IIEX Austin 07/01/2023
Author and Salesforce Executive Karen Mangia, Live from IIEX Austin As an internationally-recognized thought leader whose TEDx appearance, keynotes, blogs, and books reach hundreds of thousands of business leaders each year, Karen Mangia is a catalyst who uses curiosity and diversified creativity to empower individuals, teams, and organizations to sustain success. With over 20 years of experience in communications, customer relationship management, and everything to do with “the business of people,” she is a champion of integration with a wealth of knowledge that empowers individuals, teams, and organizations to find freedom and create choices that move them from limited to limitless. Whether it’s personal or professional, individual or collective, Karen provides a framework for immense growth to people who are feeling stuck in their current chapter. Achieving the impossible begins by doing the doable. Listen up as QRCA VIEWS podcast editor Mike Carlon and Karen talk about the state of the market research industry, implications of the downsizing happening in tech, and her take on key implications for qualitative researchers. So, head on over to our VIEWS website or find this episode wherever you get your podcasts by searching for Conversations in Depth. While you are there, consider subscribing and giving our podcast a rating and review. Check out the newest VIEWS podcast online at https://qrcaviews.org/features/podcasts
info_outline Dancing Face to Face, with Kelsey Buttimer of Fieldwork Chicago 03/01/2023
Dancing Face to Face, with Kelsey Buttimer of Fieldwork Chicago What do dancing and running a fieldwork agency have in common? Maybe more than you think! Kelsey Buttimer is the president of Fieldwork Chicago and knows a thing or two about the importance of flexibility (in more ways than one). Growing up dancing competitively, Kelsey spent most of her free time at the barre (in the dance studio). It was there that she learned the importance of structure, hard work, and communication while also developing her appreciation for music and entertainment. In this episode, Mike and Kelsey discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from their relationship with the QRCA. In addition, we talk music, festivals, and our mutual love of running, so shimmy on over to our VIEWS website or find this episode wherever you get your podcasts by searching for Conversations in Depth. While you are there, consider subscribing and giving our podcast a rating and review. Happy listening!
info_outline Dave Kaye 12/06/2022
Dave Kaye A seasoned expert in digital qualitative research, Dave Kaye's career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world's first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research business and his passion for digital methods.
info_outline Wendy Pease of Rapport International 08/16/2022
Wendy Pease of Rapport International Wendy Pease is the owner and president of Rapport International, a translation and interpretation services company specializing in marketing translation. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. She hosts the Global Marketing Show podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue. She also leads a global speed networking group, moderates the Boston chapter of Soft Land Partners, and hosts a weekly Clubhouse room on Global Business. Wendy Joined me on Conversations in Depth to discuss her book The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits. In addition, we cover how a childhood of traveling the world got her interested in a global business career, why she wanted to own her own business, and how qualitative researchers can benefit from using simultaneous translation (hint, it has to do with inclusivity in Market Research). Check past episodes of Conversation in Depth at
info_outline Starting Fires, with April Bell 05/24/2022
Starting Fires, with April Bell Before becoming the Editor in Chief of Views, I needed to give up the reigns of the podcast feature and I turned them over to Foster Winter, who did an absolutely wonderful job with it. His calming voice and insightful questions took our podcast feature up a few notches and I am grateful for his presence on our committee. Many of you know that Foster lost a battle with cancer earlier this year and I wanted to use some space in this edition of Views to acknowledge his contributions to the podcast feature and to Views magazine. I’m also happy to announce that we have a new episode to share featuring author April Bell. April is an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. April loves to solve problems. She has conducted more than 11,000 hours of empathy research through her boutique research agency, April Bell Research Group, working with many of the world’s giant brands such as PepsiCo, P&G, Hewlett Packard, and Pfizer to name a few. How did April get into the insights business? How did she uncover how important empathy is to her work? Where did the idea for The Fire Starter come from? Tune in to hear the answers to these questions and uncover the important lessons she learned about herself during the writing process. More VIEWS Podcasts And while you’re at it, peruse the list of over sixty podcasts covering a range of topics from which to choose from on the VIEWS podcast page. Check out the newest VIEWS podcasts online by clicking .
info_outline The Power of Storytelling, with Fred John 02/14/2022
The Power of Storytelling, with Fred John C. Frederic John enjoys a global reputation as a strategic researcher with a career spanning over forty years. He specializes in melding profound insights into concrete recommendations for clients, and in crafting compelling research deliverables using story-telling techniques. Fred and I have a few things in common: we both work in the market research industry, we both worked for MasterCard, and we both value the power of storytelling when it comes to presenting findings to clients. In fact, Fred is so passionate about storytelling in market research that he literally wrote a book, Storytelling and Market Research: A Practical User Guide. I caught up with my former colleague just a few days before his book launched to discuss his career as a researcher, what compelled him to write this book, and how he went about finding a publisher and turning his idea into reality. Of course, we discuss the importance of using story to keep a reader’s attention and Fred gives practical and tangible advice for transforming mundane reports into page turners. If you want to build your storytelling chops, this interview is not to be missed! Check out the newest VIEWS podcast online at
info_outline Thriving in Uncharted Times 04/29/2021
Thriving in Uncharted Times This Conversation in Depth podcast features Kay Corry Aubrey and former tech executive, TED speaker, BBC producer, and author Margaret Heffernan. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. Margaret says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way.
info_outline The Power of Business Conversation with Daniel Wolf 03/25/2021
The Power of Business Conversation with Daniel Wolf This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal conversations to structured strategy meetings. Some takeaways: Keep the elements of productive conversations relevant, alive, and available; address the benefits of casual office conversations even while working remotely; conversations are key to decision management and organizational development.
info_outline Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders 01/20/2021
Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
info_outline The Case for Qualitative Research Education 11/24/2020
The Case for Qualitative Research Education In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the George Herbert Walker School of Business and Technology at Webster University in St. Louis.
info_outline Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale 09/29/2020
Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!
info_outline Writing the Right Questions: An Interview with Kayte Hamilton 05/20/2020
Writing the Right Questions: An Interview with Kayte Hamilton Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on transitioning to online qualitative work—how to think about wording, discussion flow, considering the final output, and other important aspects of online qualitative work.
info_outline Interview with Martin Raymond 04/22/2020
Interview with Martin Raymond Martin Raymond is a Co-founder of The Future Laboratory, journalist and one of the world’s leading futurists. In this podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. Raymond describes how his team identifies trends by connecting with innovative people and how they use qualitative research, scenario planning, and storytelling to build frameworks of future trends
info_outline What Marketers Need to Know about Human Bias: An Interview with Richard Shotton 01/23/2020
What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. In this Conversation in Depth with QRCA’s Kay Aubrey, Rich points out that discussions about behavioral science and marketing usually include descriptions of many biases, but not enough talk about how to apply them.
info_outline Interview with Sean Campbell and Scott Swigart 12/07/2019
Interview with Sean Campbell and Scott Swigart Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting.
info_outline Interview with Scott Berkun 12/07/2019
Interview with Scott Berkun QRCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation, which explores the truths of creativity and innovation. Scott was a project manager at Microsoft from 1994 until 2003 and worked with the development teams on the original versions of the ubiquitous Internet Explorer (v1-5), Windows, and MSN.
info_outline Interview with Paul Gillin 12/07/2019
Interview with Paul Gillin Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters.
info_outline Interview with Naomi Henderson 12/07/2019
Interview with Naomi Henderson Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder of the RIVA Training Institute, where she serves as a Master Trainer writing curriculum for public and custom courses and fulfilling her dream to leave the industry in better shape than when she entered, by training researchers in the art and science of rigorous qualitative research techniques.
info_outline Interview with Mary Ellen Bates 12/07/2019
Interview with Mary Ellen Bates Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however.
info_outline Interview with Liz Van Patten 12/07/2019
Interview with Liz Van Patten Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, government and industry groups. As head of her own qualitative research consultancy since 1987, Liz has provided customized, highly professional qualitative research services to dozens of Fortune 500 companies.
info_outline Interview with Linda Kaplan Thaler and Robin Koval 12/07/2019
Interview with Linda Kaplan Thaler and Robin Koval Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice: How To Conquer The Business World With Kindness, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
info_outline Interview with Laurie Tema-Lyn 12/06/2019
Interview with Laurie Tema-Lyn Laurie Tema-Lyn, Founder of Practical Imagination Enterprises, has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client teams to create new business strategies, fill the pipeline with product and positioning concepts, and uncover robust insights about existing and potential consumers/customers. Laurie relishes taking on the tough assignments where new approaches and methodologies are created to deliver success.
info_outline Interview with Ken Gronbach 12/06/2019
Interview with Ken Gronbach Kenneth W. Gronbach is a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, himself, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy. Ken entertains his audiences with his own special brand of wit, humor and clear communication.
info_outline Interview with Judith Glaser 12/06/2019
Interview with Judith Glaser Judith Glaser is CEO of Benchmark Communications, Inc. Founded in 1980, her consulting firm works with CEOs and their teams helping them focus on competitive challenges in a world of moving targets with a direct line of site to the customer. Judith considers herself an Organizational Anthropologist, working with clients at the intersection of culture, leadership and brand
info_outline Interview with JR Harris 12/06/2019
Interview with JR Harris Robert (“J.R.”) Harris, President of JRH Marketing Services, has over 40 years of diverse marketing and research experience, including media, packaged goods, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries. He is also an experienced qualitative research consultant who has moderated thousands of focus groups.
info_outline Interview with John Hlinko 12/06/2019
Interview with John Hlinko John Hlinko has long been recognized as an innovator and Buzz Czar on the grassroots-marketing front, using emerging technologies and creative communications to achieve maximum results within constrained budgets. He has been covered by nearly all the major broadcast and print news outlets and has been quoted as a grassroots expert in more than a dozen books.