Ray Edwards Show

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

How Should We Live? 11/26/2025

Be A No-Fear Christian Entrepreneur 09/10/2025

Quirky Ways You Can Use AI to Make More Sales Today 07/10/2025

Lean Learning with Pat Flynn 05/27/2025

This New AI Tool Makes Every Other App OBSOLETE! 03/25/2025

Content into Business Success - The Journey from $5 to $10,000 03/21/2025

Should I Mix Faith and Business? 03/16/2025

5 Keys To a Stressless and Fearless Life 01/28/2025

5 Keys To a Stressless and Fearless Life A "Stressless”, "Fearless” life - Eliminating all fear and stress from life ain’t gonna happen, BUT it is definitely possible to reduce the amounts of both...to "stress less", and "fear less". This week, I’m giving you the 5 keys to do just that… Purpose What is your overall mission in life? What is the reason you're driven to get out of bed each day? If you don’t know your purpose, that’s okay. It will evolve and change over time, but defining a reason is important. Pick one. I believe our mission is to become the person God made us to be. Yours may of course be different, but will likely be some version of being the best you can - physically, spiritually, and financially. Gratitude Gratitude is a weapon! When you consciously acknowledge the things you’re grateful for, you can overpower stress and fear. Gratitude is an incredibly powerful emotion and it’s important to know the things you’re grateful for so you can wield this weapon at will. Talk to Yourself More Than You Listen to YourselfOur thoughts can drift into territory that brings us down and can quickly spiral into catastrophic thinking if left unchecked. Be conscious of the thoughts you think…don’t let them run on autopilot. Become the programmer - Don’t run the program written by others. Growth and ContributionIn nature, you’re either growing or dying…there’s no middle ground. It is important to continue to grow as a human being and maintain a mindset (like the one described by Carol Dweck in the book, ) that is conducive to that growth. According to Tony Robbins (and now accepted by many trained psychologists as truth), there are 6 basic needs that all humans must fulfil: Certainty: assurance you can avoid pain and gain pleasure Uncertainty/Variety: the need for the unknown, change, new stimuli Significance: feeling unique, important, special or needed Connection/Love: a strong feeling of closeness or union with someone or something Growth: an expansion of capacity, capability or understanding Contribution: a sense of service and focus on helping, giving to and supporting others The Combined Fulfilment of the Need for Connection and LoveWhy these two? The needs that Tony laid out are “basic necessities”...one is no more important than the other, BUT I believe focusing on these two as your “go to” needs, will give you the most satisfaction, reward, and positivity. Video and Transcript Links : by Carol Dweck. An excellent book that I highly recommend (not an affiliate link...just a good book) - Read more about them on Tony Robbins' official blog How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/35040435

Would AI Have a "Black Friday Sale" 10/31/2024

Now Is The Time To Start A Business 10/18/2024

The Key Skill 09/17/2024

The Key Skill Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the one to rule them all...but, why? Before I answer, let me point out the fact that I'm calling this a "skill", not a "talent". Talents are innate, whereas skills can be learned. This is an important distinction to note because it is a common misconception that great writers are born, not made. I do agree that this skill is easier to develop for some, tougher for others, but nonetheless, whatever your starting point, you can intentionally improve your ability to write persuasively, and THAT is an incredible skill to possess. Listen and I'll explain it all in less than 5 minutes. Key Insights Why am I sure that Writing is the most important skill? Writing is the engine that drives your business Robert Caro's book The Power Broker is an incredible example of writing skill (and care, and dedication) Having the "Gift of Gab", or ability to drop witty quips on social, is not the same as persuasive writing Share valuable information that intentionally leads people to your product or service Improve your skills next week (9/23) at the free Words Into Wealth Challenge Get people to pay you to help them by helping them first. Develop this skill and it will pay you back for the rest of your life VIP tickets for the challenge are available for only $47 - Click Here To Get Yours Video And Transcript Links starts Monday, 9/23. I guarantee this will improve your ability to write persuasively, and I'll show you how to use AI to multiply your productivity while maintaining your creativity, personality, and voice (that's the part that nearly everyone is getting wrong). The Challenge is 100% Free, but I am offering a VIP upgrade for only $47. VIP's get an extra hour with me each day, live via Zoom, to get ALL of their specific questions answered. Even at this low price, I'm still offering a money-back guarantee. . The Power Broker: The amazing Pulitzer Prize-winning book by Robert Caro. How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/33084917

$100 Million in Debt at 62 08/09/2024

A Year's Income... In a Day? (Anita Anello with Ray Edwards) 08/05/2024

A Year's Income... In a Day? (Anita Anello with Ray Edwards) I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income. How did she do it? One of the big "secrets" involves a struggle that I see in nearly every class I teach, or mastermind I participate in: Facing the fear of "high-ticket offers". Most people seem to have settled on an arbitrary number that defines the value of their product or service as they see it. Any significant amount above that number seems impossible. They'll sell products for less than a hundred bucks with the hopes of maybe selling something special for $500 (or whatever arbitrary number they have chosen). Anything higher than their magic number causes panic. I can almost hear the objections: "But Ray, I don't have anything that I could offer for more than $500. That's a primo price for me." That's what you have decided, but Anita has some ideas that may change your mind. Key Insights When a medical emergency put the primary earner out of commission, Anita had to make a change Understand the value ladder, prioritize high ticket offers, and focus on delivering results to attract high ticket clients and build a successful business (pretty much the inverse of what most people are doing) Hard work isn't the key to making more (thank God...we only have so many hours in a day) Understand the 4 levels of wealth Focus on level three and level four activities for wealth creation, create high ticket offers, have fun in business, and understand terminology in online communities to maximize success and avoid financial issues Focus on serving your past self, acknowledge progress, invest in self-education, surround yourself with high-level thinkers for personal and business growth Learn how to target millionaires, create high ticket offers, and attract the right buyers to build a successful business and attract clients with higher expectations. Learn how to use copywriting and entrepreneurial skills to create high ticket offers and virtual events Collaborate with partners to expand your audience Craft engaging content that leads to buying decisions. Video And Transcript Links - Come join Anita and me for this FREE masterclass and discover how to Unlock 6 & 7 Figure Months (and then days) with High-Ticket Offers & Virtual Events - If you're joining us for the masterclass, I strongly suggest you upgrade to join us in the VIP room. This gives you the chance to interact, ask questions, and get answers! (only $47) How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/32449322

5 Keys To Your Business Miracle 07/23/2024

She Went From Teacher to Copywriter 07/02/2024

She Went From Teacher to Copywriter I've certified many copywriters who hold degrees in professions not associated with writing – Physicians, attorneys, engineers... In fact, I've had relatively few students with any professional writing experience. If you've ever thought about trading your current career for a writing career, but the transition seemed impossible, my guest this week may inspire you to follow your heart. Camille Pardo abandoned her "draining" teaching career to pursue a profitable passion – Copywriting. Camille has had this passion for writing since childhood, but those around her encouraged her to choose a career that was more practical. That's understandable since the odds of your child being the next J. K. Rowling are slim to none. Why not point them in a direction that leads to a more practical and sustainable career? Listen to Camille Pardo share the story of leaving her practical, sustainable teaching profession, and becoming a successful, work-from-anywhere, full-time copywriter. Key Insights An early passion for writing was squelched for the sake of practicality Entering the respectable, dependable, and always-in-demand profession of teaching The book that changed her path (okay, it was probably more than the book, but I'll take partial credit) Leaving a career when you're in your 30's - What will your family and friends think? Can copywriting satisfy the desire to be a great storyteller, or is it all Open Rates and Clicks? Certification required work - was it worth it? Dealing with month one's discouraging, zero-dollar income How (and why) to Show up and Serve "There's something really cool about going all in." How Camille can help you improve your emails (link below) Video And Transcript Links - Ready to start your own writing journey? My accelerated Certification Program is the fastest way to a profitable new career in writing. Great copywriters are in demand! Learn how to properly use the latest AI tech to enhance your productivity. Plus, get a chance to experience my private Mastermind, live in Spokane, WA () - This opportunity disappears 7/4/24, so don't wait! - Want more opens? More clicks? Camille's guide is easy-to-follow and full of excellent advice. Grab it now! How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/31984137

How to Have More Money, Margin, and Meaning in Your Life 06/18/2024

He Makes $1,500 per Hour Using A.I. 05/21/2024

He Makes $1,500 per Hour Using A.I. Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists. "Why would someone pay me when they can just ask an AI to generate something for them at virtually no cost?" This week, I have an answer...one that gives me the right to gloat a bit. Since the beginning of the A.I. craze, I have maintained that A.I. is a tool...An extremely powerful tool that works best when wielded by a skilled artist. On this episode, you'll hear about an "A.I. Artist" who is making $1,500 an hour using this tool - and he's completely upfront about who (or what) is doing the heavy lifting. Key Insights A.I. will help us, not hurt us (IF we use it correctly) My earlier email from the Daily Ray (details below) Use A.I. as your "Unfair Advantage" The article about the titular artist (linked below) Why didn't the company just use the same tools the artist used? "We don't care how he makes it. We only care that the end user enjoys our game." (let that soak in) Sign up for our upcoming free workshop about building your writing business Transcript and Video Links : On which this episode was based : This FREE Online Class is hosted by Ray Edwards, who writes and creates marketing campaigns for top leaders like Michael Hyatt, Amy Porterfield, Stu McLaren, Donald Miller, Jeff Walker, Tony Robbins, and many more. Ray will “pull back the curtain” and reveal how to run your own writing business, based on the proven systems and tools that he uses himself. Register now and get a free BONUS report: 10 Copywriting Packages You Can Sell to Clients (and pricing strategy & suggestions) : Every day, my goal is to send you something that you're glad you took the time to read. Subscribe at the bottom of this page (No spam...unsubscribe anytime if you're not a fan) How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/31397137

7 Moves to Make Now 05/15/2024

7 Moves to Make Now Economic "Tough Times" are here, but not yet fully here. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough economic times before...Me. This week, I'll give you the 7 moves you should make right now to not just survive, but thrive in this economy. I make no claims to be a financial expert, and I'm not handing out any investment advice or the like. What I'm sharing today are 7 things that I'm doing to prepare for a tougher economy which seems to be looming ahead. Some of these are so simple that you may be tempted to skip them...don't. I'm doing everything I can to make sure that my business continues to thrive while weathering any storms that lie ahead, including each and every one of these steps: Recognize the season - For the world, for you, and for your business Check the Basics of your business - Know the state of your List, Traffic, Conversion, and Retention Gather Your Assets - Get an accurate read of what your assets really are Go Premium - Shift to premium offers for premium clients Be Essential - Put yourself in your client's shoes...could you live without you, or would you get cut? See the Opportunity in Adversity - Sounds bad, but it's not. People struggling need help. Provide them the help that you are able to render. Guard Your Mind - Disconnect from the news, the social sewers, and as much negativity as possible. Be conscious of what you're feeding your brain. Worry solves nothing. Links : Registration closes soon for this unique, three-day virtual workshop meticulously designed for coaches and consultants, online educators, membership owners, or budding entrepreneurs like you. We're here to guide you in scaling your business to a One-Person $1-Million per year operation, without the need for additional employees or stress. How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/31300382

Writing as Sacred Work 05/08/2024

14 Days Unplugged 04/22/2024

14 Days Unplugged Let me preface this by acknowledging that most people (myself included) cannot instantly, and completely "disconnect" for two weeks. In my case, I had a full two years of notice, and it still wasn't easy. Back in 2022, my wife and I decided to actually take the trip we'd been talking about taking for decades: A trip to the Netherlands. We purchased a non-refundable, non-transferable, two-week package for the two of us. I was committed. No turning back. Like any driven entrepreneur, I had concerns about how well my business would run without me. 14 days of being off-the-radar...How could I possibly plan for every scenario? How could I deal with all of the "what if's" that were consuming my thoughts? Short answer...I couldn't. I had to trust that my business, my team, and my normal life, would all be waiting for me when I returned. And, guess what...I'm back, everything is intact, and I am much improved. I (and probably you, to some degree) have an addiction to staying connected. For the first week of our trip, I had to stifle my little bouts of anxiety until I could completely let go, and be fully present with my wife, her family, the amazing people I met, and my unusual surroundings. My memories of this adventure are clear – unclouded by "doom scrolling", work check-ins, and phone calls. This internet-free clarity allowed me to jot down a few observations that I thought were worthy of sharing. That's what I have for you on this week's episode. 5 Things I Learned After Being Unplugged For 14 Days Endless striving does not produce more freedom - It produces more bondage The best, intentional marketing campaign is simply to help people The best way to get a bigger vision of the world is to "get out in it" Recreation re-creates us Writers will save the world Transcript of this Episode Listen to get the complete breakdown of each of these observations. I'll be back next week with another fresh episode. How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/30926773

Writer's Rewind: 5 Common Copywriting Mistakes That Kill Sales Conversions 04/15/2024

The Most Important Skill For Any Business 04/08/2024

Why Your Copy Fails - P.A.S.T.O.R. Review 04/01/2024

Why Your Copy Fails - P.A.S.T.O.R. Review This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails). If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a “broke copywriter”. And there should be no such thing as a business owner or entrepreneur who is NOT a copywriter. By definition, good copywriters can create money out of thin air. So this leads to a very important question: why does copy so often fail? Fear not, Grasshopper. I have the answer… There are universal psychological triggers that help you sell more effectively. Certainly, there are universal principles to writing persuasive sales copy. After all, as John E. Kennedy taught us, copywriting is mere “salesmanship in print”. You can hardly “swing a cat” these days without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good. BUT… The formula I'm going to share with you today is intentionally based on these universal principles (which many of the cocky young yellow belts in the copywriting dojo are not even aware of). Thus … back to you “PASTOR-ing” your customers. Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the original meaning of the word “pastor” was actually “to shepherd”. And what does the shepherd do? He or she cares for, feeds, and protects the flock. Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd”. It seems to paint an unflattering picture. That kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the “Good Shepherd”, actually laid down his life for his flock. I am certainly not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers. And, as you might've guessed, P.A.S.T.O.R. is also an acronym for pieces of your copy. Here is the explanation: "P" is for PROBLEM "A" is for AMPLIFY "S" is for STORY and SOLUTION "T" is for TRANSFORMATION and TESTIMONY "O" is for OFFER "R" is for RESPONSE I’ll promise you this: If you apply the mindset of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often. Links - Click to check out my new book, Read This Or Die, where I show you the sales letter I wrote to myself (that saved my life.) - Visit the show notes page for a complete transcript of this episode How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/30617478

How to Un-Stress Your Business - with Stu McLaren 03/27/2024

How to Un-Stress Your Business - with Stu McLaren Who else wants to reduce your financial stress and create a stable source of income from your business? This is the way: shift to a membership-based business model. I know what you might be thinking: “Geez, Uncle Ray… that sounds complicated, and anyways… ain’t everybody sick of all the subscriptions?” My answers are: it doesn't have to be complicated, and I can prove it to you. And yes, we are all tired of subscriptions… except for the ones we love. The ones you will only cancel when someone pries them from your cold, dead fingers. Like my Chewy.com subscription (my pugs LOVE their Chewy.com treats)... or my Paramount+ (because.. Star Trek: Strange New Worlds). You and I need to wise up, and start building recurring revenue streams NOW - cause the coming year is gonna get all kinds of crazy. My guest this week is the world’s #1 expert in creating recurring revenue for virtually ANY business, Stu McLaren. Key Insights Why recurring revenue should be the goal of any business or entrepreneur (duh!) The "death" of TicToc in the US? What would happen to the nearly 7,000,000 businesses that depend on it? Every business has vulnerabilities - a membership with stable, recurring revenue gives you the ultimate insurance policy The 4 types of memberships - Product based (e.g. Dollar Shave Club). Service based (e.g. car washes, massage therapy) Knowledge based (helping people solve an ongoing problem, or master a skill. e.g. guitar training) Community based (uniting people with common interests) Two things that make your members stay: Consumption and Results If you think your business doesn't fit this model, it's time to shift your mindset. Ask yourself, "How can I continue to serve my customers?" Stu's live, once-a-year membership training starts April 4th. (Link below) Video And Transcript Links : This is Stu McLaren's live, once-a-year training and it's absolutely free to attend. If recurring revenue is what you're after, but have no idea where to start - This is where to start! How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/30560643

Writing Gets You Everything You Want - Proof! 03/21/2024

No Right Way To Do This 03/13/2024

No Right Way To Do This This week, I'm answering some of the most common questions I'm receiving from listeners, viewers, and readers. Since they keep coming up (some for many years), I feel that my answers will be helpful to more than just those who took the time to ask. If I missed anything (or Heaven forbid, you disagree), feel free to leave a comment, or reach out to . Key Insights What do I do in this economy? This question doesn't always end with "economy"...It could be any number of this's...this election year, this time of civil unrest, this whatever... Be aware of what's happening in the world around you, and make sure you're playing both the short-term and long-term game. Do the work you're being paid for today, and plant the seeds for the income you will reap in the future. What if I don't like my business anymore? - Remember this: You should never make long-term, life-altering decisions based on a current "bad season" in your work. In other words, be sure you actually don't enjoy what you're doing, and you're not just reacting to some current, emotion-fueled unpleasantness. At the end of the day, you don't need anyone's permission to do something else (unless you have a spouse...then you probably want to bring them into the loop). How do I build my business the right way? - Life is not a flowchart. There is no step-by-step plan I can hand you for this. And yes, I teach people proven business plans, BUT, at the end of the day, the "right way" is "their way". That's why most of the time, I teach those plans in an interactive format (like my upcoming workshop) so I can answer the questions that help attendees translate what they learn into their plan. If you could only give me 1 piece of advice to guide me through building my own business, what would it be? - Writing is the way to get everything you want in life. I'm not exclusively talking about copywriting. Tune in for my complete breakdown of why that's my answer. Video And Transcript How You Can Help Subscribe to the show in or on , and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on , , and Visit – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. /episode/index/show/rayedwards/id/30352758

Create for an Audience of One 02/12/2024

Is 58 Too Late? 02/05/2024

Poverty Is Spiritual Warfare 01/25/2024

7 P's For Maximum Prosperity 01/11/2024

Ray Edwards Show

TOPICS