Real Famous - Stories about the people who make brands famous

Real Famous is a real life education in making brands that people want to talk about. We’re talking to leaders in creative industries to learn from their stories - how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. We're brought to you by Plein Air, the agency that helps brands grow through connected, shareable and useful customer experiences.

Seth Gaffney Returns 01/31/2024

Seth Gaffney Returns This is a conversation with Seth Gaffney. He is the Co-Founder and Chief Strategy Officer at Preacher, the agency that’s “Spreading the Good Word” as they say. They've won Small Agency of the Year from Ad Age and support clients like Coca-Cola, the Container Store, ESPN, Sports Clips, and Foot Locker. Enjoy! /episode/index/show/realfamous/id/29737688

Anselmo Ramos Returns 01/22/2024

Anselmo Ramos Returns This is a conversation with returning guest Anselmo Ramos, the Co-Founder and Creative Chairman at Gut. In 2023, they became Adweek’s Breakthrough Agency of the Year, and killed it at Cannes with wins for Independent Network of the Year and Agency of the Year for the Buenos Aires office among 35 Lions. They closed 2023 with a surprising sale to tech giant Globant. Enjoy! /episode/index/show/realfamous/id/29587578

Bonnie Wan - Partner, Head of Brand Strategy, Goodby, Silverstein & Partners 01/16/2024

Bonnie Wan - Partner, Head of Brand Strategy, Goodby, Silverstein & Partners Welcome Bonne Wan. Bonnie worked with some of the most creative agencies in the world including Chiat, Hal Riney, and FCB. She is now a Partner and Head of Brand Strategy for Goodby Silverstein, and was Chief Strategy Officer of the Year in 2022 for Ad Age. On January 16th, she officially became an author with her new book, The Life Brief, A Playbook for No-Regrets Living. Enjoy! /episode/index/show/realfamous/id/29517853

Clay Parker Jones Returns 12/19/2023

Clay Parker Jones Returns Clay Parker Jones returns to an all new Real Famous. In his past life, he was Managing Director at Undercurrent, Co-Founder at August, and Executive Director of Organization Design at R/GA. He is now Managing Partner and Chief Strategy Officer for one of Fast Company’s most innovative companies of 2023, Black Glass. Show notes redacted. /episode/index/show/realfamous/id/29151208

Catherine Heath Returns 12/08/2023

Catherine Heath Returns Real Famous returns with a conversation with Catherine Heath. She recently left her role as the Head of Brand for Instagram. She is now on the board of the innovation consultancy Spikes and the Museum of Modern Art while running her own global consultancy called Once Upon a Time Brands. /episode/index/show/realfamous/id/28995803

Emily Heyward - Founder & Chief Brand Officer, Red Antler 06/04/2020

Emily Heyward - Founder & Chief Brand Officer, Red Antler This is a conversation with Emily Heyward. Emily is the co-founder and Chief Brand Officer at Red Antler. They have developed some of the biggest startup success stories on the planet, often working with founders before product launch. Their clients have included Allbirds, Keeps, Casper, Away, Burrow, and Chime. They’ve also worked with more established brands like Clear, Betterment, Policygenius, Birchbox, Foursquare, Zillow, Google, HBO, GE, Square, and more. Emily just launched her new book called Obsessed - Building a Brand People Love from Day One. Enjoy! /episode/index/show/realfamous/id/14688125

Icaro Doria - Former CCO, Arnold, DDB 05/08/2020

Icaro Doria - Former CCO, Arnold, DDB This is a conversation with Icaro Doria. Over his career, he’s been the Chief Creative Officer of Arnold and DDB. He was also the founding partner and CCO of Wieden and Kennedy in São Paulo, an agency he built from 2 to over 200 people. Enjoy! /episode/index/show/realfamous/id/14333804

John McNeil - Founder & CEO, John McNeil Studio 04/29/2020

John McNeil - Founder & CEO, John McNeil Studio This is a conversation with John McNeil, the founder and CEO of John McNeil Studio. John held creative leadership roles at Hill Holiday and Ogilvy before becoming the Executive Creative Director at McCann. John McNeil Studio has worked with brands like Nest, Uber, Cisco, Google, Microsoft, Aetna, and more. Enjoy! /episode/index/show/realfamous/id/14196188

Rob Schwartz - CEO, TBWA\CHIAT\DAY NY 04/23/2020

Rob Schwartz - CEO, TBWA\CHIAT\DAY NY This is a conversation with Rob Schwartz, the CEO of TBWA\CHIAT\DAY New York. Rob has been with the company for more than 20 years, including roles as Global Creative President and Chief Creative Officer. He’s led work for some of the world’s most well-known brands including Nissan, McDonald’s, Pepsi, and VISA. He is also the host of the Disruptor Series podcast. Enjoy! /episode/index/show/realfamous/id/14113187

Jonathan Schoenberg - ECD & Co-Owner, TDA Boulder 01/14/2020

Jonathan Schoenberg - ECD & Co-Owner, TDA Boulder This is a conversation with Jonathan Schoenberg, the ECD and Owner of TDA Boulder. TDA was just named 2019 Small Agency of the Year by Ad Age. Their clients include Patagonia, Justin’s, Daiya, Hormel and more. Enjoy! /episode/index/show/realfamous/id/12735410

Dianne Wilkins - Global CEO, Critical Mass 10/30/2019

Dianne Wilkins - Global CEO, Critical Mass This is a conversation with Dianne Wilkins, the CEO of Critical Mass. Di has been with the company since 1998 when she left her previous career behind to take on the global Saab account for the then young agency. She’s since helped grow the business from 25 people to over 1,000 people in 12 offices all over the world. Enjoy! /episode/index/show/realfamous/id/11844428

Anselmo Ramos - Co-Founder of GUT, DAVID 10/15/2019

Anselmo Ramos - Co-Founder of GUT, DAVID This is a conversation with Anselmo Ramos. He is the Chief Creative Officer of global agency GUT, which he co-founded just over a year ago, He is also the co-founder of DAVID, one of the buzziest agencies in the world, and was the Chief Creative Officer of Ogilvy Sao Paulo before that. Enjoy! /episode/index/show/realfamous/id/11649392

Eric Yang - Founder, Gear Patrol 07/09/2019

Eric Yang - Founder, Gear Patrol This is a conversation with Eric Yang, the Founder and Editor in Chief of Gear Patrol. What started off as a hobby turned into a career as Eric built his blog into a multi-channel publishing business with more than 4 million readers per month. Last year, they took on a significant investment from Hearst magazines and are now building their own in-house branded content studio. Enjoy! /episode/index/show/realfamous/id/10455542

Heather LeFevre - Author, Brain Surfing 06/19/2019

Heather LeFevre - Author, Brain Surfing This is a conversation with Heather LeFevre. She is a strategist and the author of the fantastic Brain Surfing the top strategy minds in the world. She has held senior strategy roles at BBDO, Mullen, The Martin Agency, CPB, Tribal DDB, Strawberry Frog. Enjoy! /episode/index/show/realfamous/id/10201559

Scott Trattner - Former VP, ECD at Facebook, ECD at Media Arts Lab 05/14/2019

Scott Trattner - Former VP, ECD at Facebook, ECD at Media Arts Lab This is a conversation with Scott Trattner. Most recently, he was the VP and Executive Creative Director at Facebook. Before that, he spent years working at the Media Arts Labs for Apple, eventually becoming their ECD as well. Scott is behind some of the most well-known campaigns in Apple’s history, including Mac vs. PC. Enjoy! /episode/index/show/realfamous/id/9775622

S5E7 with Jon Steel 04/11/2019

S5E7 with Jon Steel This is a conversation with Jon Steel. He is one of the most well-known and respected strategists in the history of advertising. He started his career at BMP, which is one of the agencies that pioneered the concept of account planning. He became the first head of planning for Goodby back when they were 30 people and eventually took on the role of partner and Vice Chairman. He spent the rest of his career with WPP as Global Planning Director. He also led the WPP Fellowship, an elite global graduate recruitment and training program that was designed to create future leaders for the company. In 1998, he wrote one of the bibles of account planning, Truth, Lies and Advertising, and he followed up with Perfect Pitch, the art of selling ideas and winning new business, in 2006. Enjoy! /episode/index/show/realfamous/id/9358214

S5E6 with Jayanta Jenkins 03/19/2019

S5E6 with Jayanta Jenkins This is a conversation with Jayanta Jenkins. He’s held leadership roles including Global Executive Creative Director at Twitter, Global Creative Director at Beats by Dre, and Global Creative Director at TBWA\Chiat\Day. He started his career at Martin and then worked on the Nike business at Weiden & Kennedy. In 2016, he co-founded Saturday Morning, an organization that’s bringing awareness to racial bias and injustice. He recently became the Global Executive Creative Director and Head of Brand for HP. Enjoy! /episode/index/show/realfamous/id/9067166

S5E5 with Natalie Lam 02/27/2019

S5E5 with Natalie Lam This is a conversation with Natalie Lam. Most recently, she was Executive Creative Director at Google. Before that, she was the ECD at Razorfish, McAnn, OgilvyOne Asia, and a Creative Director on the Nike account at RGA. Enjoy! /episode/index/show/realfamous/id/8805536

S5E4 with Tiffany Rolfe 02/05/2019

S5E4 with Tiffany Rolfe This is a conversation with Tiffany Rolfe. Tiffany is the EVP, US Chief Creative Officer at RGA. Before that, she was a partner and Chief Creative Officer at Co:Collective and spent 10 years with Crispin Porter Bogusky, eventually becoming a VP and Executive Creative Director. She’s won just about every major award in the business including Best of Show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Enjoy! /episode/index/show/realfamous/id/8528390

S5E3 with Dave Burg 01/29/2019

S5E3 with Dave Burg This is a conversation with Dave Burg. He is a co-founder of Shepherd, a strategic consultancy based in Austin, TX. Prior to launching his own agency, he held strategic leadership roles with RGA, CPB, Roundhouse and WK. Enjoy! /episode/index/show/realfamous/id/8437946

S5E2 with Bud Caddell 01/16/2019

S5E2 with Bud Caddell This is a conversation with the Bud Caddell, the founder of NOBL. Bud was the SVP of Invention and Digital Strategy Director at Deutsch and the West Coast founder of Undercurrent. In 2014, he launched NOBL. They are a new style of organizational consultancy operating in LA, NY, London, and Vancouver. They just launched Workhub, which they call the Github for work. Enjoy! /episode/index/show/realfamous/id/8276243

S5E1 with Alex Bogusky 01/08/2019

S5E1 with Alex Bogusky This is a conversation with Alex Bogusky, Adweek’s Creative Director of the Decade and Chief Creative Engineer at Crispin, Porter, Bogusky. Alex was employee 16 at Crispin Porter, a company he and his partners would transform into one of the most well-known and influential shops in the world. He left advertising in 2010 to work with startups like Lyft and non-profits like Al Gore’s Climate Reality Project. Last year, he came back to CPB to reimagine what a modern agency can be. Also, a special thanks to the amazing folks at Coupe Studios in Boulder for hosting our conversation. Enjoy! /episode/index/show/realfamous/id/8178968

S4E16 with Gareth Kay, Faris Yakob, & Rosie Yakob 09/13/2018

S4E16 with Gareth Kay, Faris Yakob, & Rosie Yakob On this season finale of Real Famous, we have a conversation with Rosie Yakob, Faris Yakob, and Gareth Kay. Rosie was a Senior Social Strategist at Cake, led social strategy at Saatchi NY, and was also a Senior Strategist at 360i. Faris was the Chief Innovation Officer at MDC Partners, the EVP, Chief Technology Strategist at McCann, and is the author of Paid Attention. Together, they are the brains behind the consultancy Genius Steals. Gareth was the head of planning at Modernista!, the Chief Strategy Officer of Goodby, and the founding partner of Zeus Jones SF. He is now a co-founder of Chapter SF. Enjoy! /episode/index/show/realfamous/id/7040518

S4E15 with Chris Konya 09/05/2018

S4E15 with Chris Konya This is a conversation with Chris Konya. Chris is the Co-head of NY for the Innovation and Brand Design studio Sylvain Labs. Chris started her career in the ad business at Cole & Weber and KBS+P before holding innovation roles with What If Innovation Partners and the Gild. Sylvain Labs has done a huge array of work for clients like Google, Spotify, Nike, Airbnb, Samsung, Patagonia, and many others. Enjoy! /episode/index/show/realfamous/id/7011122

S4E14 with Ben Jones 08/30/2018

S4E14 with Ben Jones This is a conversation with Ben Jones, Global Creative Director and founder of Unskippable Labs at Google. Before joining Google, he was the EVP, Group Creative Director at Hill Holliday, SVP, Creative Director at Digitas and a Creative Director at Agency.com. Enjoy! /episode/index/show/realfamous/id/6985891

S4E13 with Justine Bloome 08/21/2018

S4E13 with Justine Bloome This is a conversation with Justine Bloome, the Chief Strategy Officer at Vaynermedia. Over her career, she’s spent time in publishing and the entertainment business, cut her teeth on strategy at Jack Morton, owned her own distributed agency called the Village Agency, and was the EVP, Head of Strategy and Innovation at Carat USA. Vaynermedia is one of the fastest growing agencies on the planet with close to 1,000 employees after less than 10 years of business. Enjoy! /episode/index/show/realfamous/id/6951268

S4E12 with Andrea Ring 08/14/2018

S4E12 with Andrea Ring This is a conversation with Andrea Ring. Andrea is the Chief Strategy Officer at Big Spaceship. They were MediaPost’s agency of the year in 2017 and their clients include YouTube, Starbucks, JetBlue, Google, Converse and many more. Before that, she spent ten years building the strategy team at R/GA, ultimately becoming their head of planning and experience strategy. Enjoy! /episode/index/show/realfamous/id/6924107

S4E11 with Thas Naseemuddeen 08/08/2018

S4E11 with Thas Naseemuddeen This is a conversation with Thas Naseemuddeen. She is a Partner, Chief Strategy Officer and Managing Director at Omelet. Before that, she was a VP, Group Strategy Director at Deutsch, a Senior Strategist at BBH LA, a Senior Strategic Planner at Team One and a Planner at Chiat. Omelet is an independent LA creative boutique with clients including Princess Cruises, AT&T, Walmart, Pokemon, Microsoft, Whole Foods and more. Enjoy! /episode/index/show/realfamous/id/6900740

S4E10 with Rachel Mercer 07/31/2018

S4E10 with Rachel Mercer This is a conversation with Rachel Mercer. She is the Executive Strategy Director at R/GA. Prior to that, she was the SVP, Head of Digital Strategy & Invention for Deutsch, a Strategy & Innovation Director at The Upside, a Senior Strategist at Made by Many, and a UX designer at Crispin. Rachel has been named one of Forbes 30 Under 30, Business Insider's Most Creative People in Advertising and one of The Drum’s 50 women disrupting the status quo. Enjoy! /episode/index/show/realfamous/id/6868838

S4E9 with David Polinchock 07/24/2018

S4E9 with David Polinchock This is a conversation with David Polinchock. David is a pioneer in VR and the founder of the Experiential Advertising Group. Previously, he was the director of PWC’s experience lab, the Director of Marketing for AT&T Big Data, the Director of AT&T’s Adworks Lab, and the founder and chief experience officer of the Brand Experience Lab, which was behind AudienceGames. Brandweek called it one of the best marketing ideas in the world. Enjoy! /episode/index/show/realfamous/id/6844603

Real Famous - Stories about the people who make brands famous

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