The Real Value Podcast
The world's best podcast about the mindsets, behaviors, attitudes, and activities for the Appraisal, Real Estate, and Lending industries. Hosted by well known Real Estate and Appraiser Success Coach, Blaine Feyen, founder and CEO of the Real Value Group and Real Value Coaching Academy in Grand Rapids, Michigan, the Real Value Podcast covers a variety of topics involving all three of those businesses, as well as the topics of success, communication, leadership, balance, marketing, social media, SEO, NLP, and a bunch other awesome stuff!
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Great At The Work, But Bad At The Business
10/05/2026
Great At The Work, But Bad At The Business
Being a great real estate appraiser does not automatically make you a great business owner. In fact, some of the same skills that make you excellent at appraising can actually hold you back when it comes to building and growing an appraisal business. In this episode, Blaine Feyen explores the gap between technical expertise and entrepreneurship and why so many talented appraisers, real estate professionals, and service based business owners struggle to make the transition from technician to business owner. You may have spent 10, 15, or 20 years becoming better at your craft, but how much time have you deliberately spent becoming better at business? Blaine breaks down six critical business skills that many technically skilled professionals never intentionally develop: systems thinking, financial literacy, marketing and positioning, delegation and leverage, strategic decision making, and identity flexibility. Pasted markdown You’ll also learn why the habits that make appraisers good at managing risk and defending their work can create analysis paralysis, resistance to delegation, weak marketing, and difficulty making business decisions. Pasted markdown Whether you want to grow an appraisal company, build a team, diversify beyond lender work, or remain a successful one person appraisal business, the lesson is the same: when you decided to work for yourself, you chose a second profession. You became a business owner. And there is a massive difference between having 20 years of business experience and having one year of business experience repeated 20 times. Pasted markdown Maybe the next level of your career has very little to do with becoming better at the thing you already know how to do. Maybe it requires becoming a student again. Watch the YouTube version here: Try the Appraiser Increase Academy free for 30 days:
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The Ultimate Flex Isn't Money Anymore - Being Hard to Control Is
09/21/2026
The Ultimate Flex Isn't Money Anymore - Being Hard to Control Is
Real Wealth Is Not What You Own. It's What You Can Walk Away From. After 26 years in business and coaching over a thousand people, Blaine makes the case that the entire game of status just changed. Five status symbols worth chasing, and why almost none of them look good on Instagram. Full show notes For most of modern history, status was simple. You worked hard for money, you used the money to buy things, and the things told everyone you had arrived. The big house. The nice car. The title on the door. Nobody mentions that every one of those symbols comes with an obligation attached, and that the obligations eventually start making your decisions for you. In this episode Blaine breaks down why the definition of status is shifting, why so many people chasing freedom bought the opposite of it, and what it actually costs to be free instead of just looking free. He gets into the hedonic treadmill and how lifestyle inflation quietly eats your options one reasonable decision at a time. Why people with six and seven figure lifestyles can end up as low level employees of their own lifestyle. The difference between wealth of possessions and wealth of control. Why the most dangerous kind of status is the kind you have to keep succeeding just to afford. And he draws a hard line between the real thing and the performance of it. The leased Range Rover on Instagram, the laptop on the beach chair, the guy flexing his AI automations who never shows you a customer or a dollar of revenue. Real freedom needs no audience. The episode lands on five status symbols Blaine believes are actually worth chasing now: time, autonomy, mobility, physical and mental health, and control over your calendar. There's also a warning in here for anybody who wants to use freedom as a permission slip. Saying no is not automatically freedom. Sometimes saying no is just avoidance. Real freedom includes the capacity to do hard things voluntarily, before life forces harder ones on you. In this episode: What every status symbol actually costs beyond the price tag How the business that was supposed to free you ends up owning you Why nobody is impressed by the watch anymore The hedonic treadmill, explained in plain language Wealth of possessions vs wealth of control Why freedom takes more discipline than the job you're trying to escape Drift, and what happens when people finally free up their calendar The five status symbols that actually signal wealth The questions to sit with for the next 30 days The exercise from the end of the episode: Write these down and come back to them over the next month. Can I stop working for thirty days without panic? Can I say no to my biggest client? If my income stopped tomorrow, how many days until I'm making decisions out of fear instead of strategy? How much of what I own actually owns me back? Can I still do the physical things I could do ten years ago, or have I traded my body for my business? If real freedom showed up tomorrow, are my body and mind capable of using it? Have I built a business, or did I just build myself a more expensive job? If nobody was watching, would I still call myself free? Your answers will tell you more about your wealth than your car does. About the show The Real Value Podcast is always sponsor free. Blaine Feyen is an appraisal company owner, investor, martial artist, and former zen monk who has spent years helping appraisers and entrepreneurs build businesses that can grow beyond them and eventually be sold. Do more, be more, live more, give more. Connect Coaching: https://www.CoachBlaine.com YouTube: https://www.youtube.com/@coachblaine ♻️ If this episode was useful, the best thing you can do is send it to the person you know who looks successful and hasn't taken a real day off in three years.
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The Doorman Fallacy and Appraisers
09/04/2026
The Doorman Fallacy and Appraisers
I was a hotel doorman in Chicago at 21. What I actually did on that job, and why it eventually got replaced by an automatic door, is the exact blueprint for what's happening to real estate appraisers right now. This episode breaks down the Doorman Fallacy: a concept from advertising exec Rory Sutherland about what happens when a business measures the wrong thing. I apply it directly to the appraisal industry; why "reports completed" and "turn time" are the wrong metrics, what November 2026's UAD 3.6 deadline actually means for your business, and the one asset AI can never replicate: accountability. If you're an appraiser, appraisal business owner, or trainee trying to figure out where you stand as AI reshapes this industry, this episode gives you the framework, and a specific assignment to act on this week. Building the right side of your value into an actual business is what we do every week inside The Coaching Academy. Free month: Watch the YouTube version of this episode at:
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What's Your Resting Revenue Rate?
08/18/2026
What's Your Resting Revenue Rate?
You've spent your whole career telling other people what their property is worth. So why do you accept the number at the bottom of your own financial statement without question? In this episode, Blaine runs a real appraisal on your financial life. The truck, the boat, the vacation home you use eleven days a year, they inflate your net worth and quietly drain your cash every month. Meanwhile the thing that could actually set you free is sitting mostly unbuilt. You'll get the Four Gateways framework: Financial Stability, Security, Independence, and Freedom, plus the one-line calculation that tells you exactly what each gate costs, and the adjustment most people skip that can cut your target by more than half. You'll also hear why raising your fees will never buy your freedom, why your appraisal business probably isn't an asset yet, what your savings account is actually for, and why the most financially powerful years of your life come after you no longer need the money. Five sacred cows get killed along the way. Bring a pen and your actual numbers. To watch the YouTube version of this episode, Click here: https://youtu.be/n0niTNpaJds Try the Coaching Academy free for a full month at https://www.CoachBlaine.com/freemonth.
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Eight Things AI Will Never Replace
08/04/2026
Eight Things AI Will Never Replace
Everyone in the appraisal industry is obsessed with what's changing. AI, automated valuations, the next headline about the appraiser going away. Blaine flips the question. Borrowing a framework from Jeff Bezos, build on what won't change, not what will, this episode breaks down eight things about trust, judgment, relationships, and accountability that no piece of software is coming for in the next ten years. If you've been playing defense against every new tool instead of building on solid ground, this episode is the reset. Stop tracking the trend. Start building the moat!
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Time to Be Your Own Hero
07/24/2026
Time to Be Your Own Hero
"Help is on the way" might be the most comforting sentence in the English language. It's also a lie. Not on purpose. But average emergency response time in this country runs seven to fourteen minutes. Brain damage from oxygen loss starts in four to six. Do the subtraction. The outcome was decided by the people standing in the room, inside a window that closed before the siren was ever audible. This industry heard "help is on the way" a long time ago, and it's been standing in the waiting room ever since. Waiting on a regulation. Waiting on the market. Waiting on the AMCs to get what's coming to them. Waiting on somebody, anybody, to notice how unfair it's all been. Nobody is coming. In this episode, Blaine breaks down the seven rules of self-rescue, taken straight from survival and emergency response training and mapped directly onto the business you're running right now: No one is coming Scene safety — don't become the second victim Learn the umbles Self-arrest before you slide You fall to the level of your training Triage — you can't save everything Self-rescue is not solo rescue You'll learn why comfort is the current, why the slow slide is deadlier than the fast one, why trying to save every client is precisely how you lose the business, and why the phrase "I get to" changes more than any productivity system ever will. Plus the Self-Rescue Audit, three questions to answer on paper this week, starting with the most honest number in your business: if your biggest client disappeared tomorrow, how many days until you're in real trouble? If nobody is coming to save you, then nobody can stop you either. You're the first responder. You always were. You just hadn't accepted the job. Do more. Be more. Live more. Give more.
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Are you a mercenary or a missionary?
06/30/2026
Are you a mercenary or a missionary?
Are you building a business or running a job? Most appraisers operate from a mercenary mindset: extract as much as possible, optimize for quick money, hit a ceiling, and stay there. But some operate from a missionary mindset: build something bigger, create systems, scale without themselves, and reach heights the mercenary can't touch. Here's what matters: you can do the same appraisals either way. The difference is your operating system. In this episode, Blaine breaks down the mercenary vs. missionary distinction, not as a moral judgment, but as a structural choice that determines your ceiling, your burnout, and what you're actually building. You'll learn: How to diagnose which operating system you're actually in Why mercenary-only appraisers hit a hard ceiling around $150-300K What "building something" actually looks like (and how to start) Why the same appraisals feel exhausting in one system and energizing in another The honest question that reveals everything about your business This isn't about stopping AMC work or becoming a saint. It's about what you're committed to building alongside (or instead of) pure extraction. If you want to feel like you're building something, instead of just maintaining a paycheck, this episode is for you.
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How to become a successful failure!
06/11/2026
How to become a successful failure!
Most people do not fail because they are stupid, lazy, or untalented. They fail because they repeatedly do the things that make success almost impossible, then act surprised when life gives them the receipt. In this episode, Blaine flips the usual success advice on its head and lays out the failure playbook. If you want to ruin your business, waste your talent, and stay stuck, be inconsistent, unreliable, full of excuses, allergic to hard conversations, addicted to busyness, and more committed to protecting your ego than improving your life. Inspired by Charlie Munger’s idea of inversion, this episode looks at success from the opposite direction. Instead of asking, “How do I win?” the better question might be, “What am I doing that guarantees I lose?” This one is sarcastic, direct, and probably uncomfortable. Good. That means it might actually be useful.
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Margin is the New Wealth
05/27/2026
Margin is the New Wealth
Most people are not victims of the economy. They are victims of the lives and businesses they built with no margin. In this episode, Blaine makes the case that uncertainty does not usually create fragility. It reveals it. Whether it is rising oil prices, conflict in the Middle East, inflation, slow appraisal volume, higher costs, technology disruption, or pressure from lenders and AMCs, the lesson is the same: weak systems get exposed when pressure rises. Blaine breaks down the different kinds of margin every appraiser and business owner should be building, including financial margin, pricing margin, client margin, non lender margin, time margin, emotional margin, physical margin, skill margin, reputation margin, relational margin, asset margin, inflation margin, and spiritual margin. This is not about fear. It is about preparation. A real business should be able to take a punch. It should have reserves, relationships, reputation, pricing power, and options. For appraisers, that means building beyond lender dependency and creating a stronger moat through private work, authority, content, better clients, and diversified revenue sources. If one bad month, one lost client, one market shift, or one unexpected expense can wreck your business, this episode is a wakeup call. The crisis did not break you. It revealed where you had no margin.
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The Invisible System Running Your Business
05/12/2026
The Invisible System Running Your Business
Your nervous system is your most valuable business asset—and you're running it into the ground. In this episode, Blaine gets brutally honest about his own nervous system breakdown at 55 after decades of "muscling through," and why ignoring dysregulation isn't strength—it's strategic incompetence. You'll learn: Why chronic stress shrinks your Window of Tolerance (and your business capacity) How fight-or-flight mode destroys your decision-making quality The physiological sigh, cold exposure, and other bottom-up regulation tools Why the strongest operators regulate their nervous systems, not ignore them How to redefine success in 2025: profit AND health If you're grinding hard but can't break through, your problem isn't discipline. It's dysregulation.
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The Expert Trap 2.0 - How AI Just Made Your Expertise Worthless
04/13/2026
The Expert Trap 2.0 - How AI Just Made Your Expertise Worthless
AI didn't just automate tasks. It commoditized expertise. The knowledge you spent decades building? Now available to anyone, instantly, for twenty bucks a month. If your entire value proposition rests on knowing things other people don't know, that foundation is cracking. But here's what AI absolutely cannot touch: authority. The trust you build, the story you own, the specific audience that sees you as irreplaceable — that's the new moat. And most people are still optimizing the wrong thing. In this episode, I break down the four pillars of authority and why becoming a trusted voice matters more now than ever. This isn't theory. It's survival strategy for a world where expertise is free and authority is priceless. What You'll Learn: Why the knowledge you spent years building is now a commodity The martial arts principle that explains what just happened to your competitive advantage The four pillars of authority (and why most people skip the most powerful one) How to mine your own story for the lessons AI can never replicate Why serving a smaller audience deeply beats reaching a larger audience broadly If you've been wondering how to stay relevant in an AI-driven world, this is the conversation you need to hear. Mentioned in this episode: Free trial: Do more. Be more. Live more. Give more.
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You're Not Underpaid - You're Just Afraid
03/25/2026
You're Not Underpaid - You're Just Afraid
Let’s stop lying to ourselves. You don’t have a pricing problem. You have a belief problem. Most appraisers are operating inside a set of invisible rules they never questioned. What you charge, how fast you work, what you tolerate from clients, all of it is based on a mental box you didn’t build and never tested. And it’s costing you money, time, and freedom. In this episode, Blaine breaks down why your “market” isn’t the issue and why someone in a worse market is already charging more, working less, and building a better business than you. This is about the Overton Window of your business. The range of what you believe is acceptable and why it’s way too small. No fluff. No excuses. If you’re still blaming AMCs, competition, or your location, this episode is going to hit you right between the eyes. The only thing holding your business back is the line you refuse to cross. So the question is simple: Are you going to keep playing inside it… or finally move it?
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The Premium Appraiser - Handmade or Machine Made?
03/04/2026
The Premium Appraiser - Handmade or Machine Made?
A handmade mug sells for eighty bucks while a factory mug sells for five. Same function. Totally different value. That gap is the entire future of appraisal. AI did not create the split in our industry, it exposed it. There are factory appraisers competing on speed and price, and there are handmade appraisers competing on judgment, trust, and human connection. One of those paths gets cheaper every year. The other gets more valuable. In this episode, I lay out the real skills that will determine whether you still have a thriving appraisal career five to ten years from now. Not USPAP compliance. Not perfect adjustments. Not faster turn times. The three skills are: Communication Your ability to articulate expertise clearly and confidently, to real humans, in real conversations. Networking Real relationship building that turns into referrals, advocates, and being the first call, not the last resort. Sales The ability to state your fee without flinching, and to hold your ground because you know what you do is worth it. You will also get practical drills to start training immediately, including a simple 10 day recording challenge and a weekly relationship habit that builds a referral pipeline without feeling fake or salesy. If you keep trying to win the speed and price game, you are competing with tools that never sleep and never get tired. If you build the human skills nobody taught you, you become the premium option the market still wants, and will pay for. Go be handmade and valuable.
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Your AI Bullsh!t Detector
02/18/2026
Your AI Bullsh!t Detector
Everyone is talking about how AI will change your business. Almost nobody is asking whether it actually should. In this episode, Blaine breaks down what he's seeing across the professional world. Appraisers, agents, coaches, and business owners chasing every new AI tool that hits their feed. Subscriptions pile up. Hours disappear. Stress increases. Profit does not. Blaine is not anti AI. He uses it daily. He believes it is one of the most powerful tools we have ever had access to. But most tools on the market right now fall into three categories: time wasters, solutions looking for problems, and margin thieves. So how do you separate real leverage from shiny distraction? Blaine introduces the AMPLIFY Framework, a seven filter test to evaluate any AI tool before you spend another dollar or another hour. A is Autopsy. What dies when this lives? M is Multiplier. Does this give you life or steal it? P is Paycheck. Show me the money in 90 days. L is Love. Will your clients thank you? I is Investment. Are you building equity or renting a trick? F is Friction. Can you implement it today? Y is Yes. Can you say yes with full integrity? This is not just about software. It is about protecting your human advantage in a world racing toward automation. If a tool does not amplify your judgment, relationships, expertise, and impact, it is not leverage. It is noise. Stop chasing shiny objects. Start building something real. If you want to use AI without losing your edge, this episode is for you.
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The Hidden Mechanics of Generosity
02/09/2026
The Hidden Mechanics of Generosity
Most people are taught a simple story about money. Work hard. Accumulate. Protect. And someday, when you feel rich enough, give back. The problem is that day almost never comes. And even worse, the story is backwards. In this episode, Blaine Feyen breaks down why giving is not a reward for wealth but one of the primary mechanisms that creates it. Not performative giving. Not emotional leftovers. Real giving. The kind that is quiet, uncomfortable, and detached from outcome. This conversation goes far beyond money. You will learn why scarcity has little to do with income and everything to do with fear, how hoarding kills momentum, and why wealth behaves more like a current than a stockpile. Blaine introduces a practical framework for understanding five distinct forms of giving, from financial resources to time, capability, access, and structural support that can change someone’s trajectory. The episode also tackles a controversial idea. Sometimes the most generous act is not giving something away for free but charging for it. You will hear why pricing, commitment, and attention are deeply connected. If you want to escape scarcity thinking and start operating like someone who has more than enough, this episode will challenge how you see giving, wealth, and yourself.
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The Great Sorting Escape Plan
01/28/2026
The Great Sorting Escape Plan
The Great Sorting is already happening, whether you like it or not. In this episode, Blaine Feyen moves past theory and into action. Last week, he laid out the reality facing the appraisal industry and many other professional services. There are only three places people are being sorted into: the bottom tier where price and speed rule, the upper tier where you choose your clients and name your price, or out of the business altogether. This episode is about what to do about it. Blaine breaks down what the market actually rewards today and why working harder, having more experience, or holding a license is no longer enough. He introduces a new “scoreboard” for modern appraisers and service professionals and walks through a practical 90 day plan built around four simple but uncomfortable steps: picking a lane, fixing the client experience, becoming visible, and intentionally building a pipeline. This is not motivational fluff. It is a blunt, step by step call to action for appraisers who are done being squeezed by volume, fees, and other people’s decisions and who want to take control of their future. If you are willing to experiment, commit, and stop hiding behind credentials, this episode will give you a clear path forward. If you are comfortable, defensive, or waiting for things to go back to the way they were, this one may hit a nerve. The Great Sorting is not coming. It is already here.
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The Great Sorting Has Begun
01/14/2026
The Great Sorting Has Begun
In this episode, Blaine talks about what he calls 'the Great Sorting', which is how the market is sorting professionals into the specialists and generalists, the tech adopters versus the tech avoider, the real business operators versus mere order takers and several more 'sorting as' that are very obvious once you hear about them. You get to make a choice about where you want to end up in the great sorting.
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Be The One You’ve Been Waiting For - Nobody is Coming to Save You!
12/26/2025
Be The One You’ve Been Waiting For - Nobody is Coming to Save You!
In this episode, Blaine gives some very straightforward advice about the mindset and behaviors of taking responsibility for everything in your life and business by recognizing that nobody is coming to save you. People who don't think like this tend to blame everyone and everything else but themselves as if life is just happening to them instead of because of them.
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The Business Samurai™ Year End Review
12/12/2025
The Business Samurai™ Year End Review
In this episode, Blaine walks through part of the most brutal, but enlightening year-end review every appraiser, certainly every entrepreneur should be conducting at the end of each year. You can download the year-end review at
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Show Me Your Calendar and I’ll Show You Where You’re Lying
11/24/2025
Show Me Your Calendar and I’ll Show You Where You’re Lying
In this episode, Blaine talks about the myth of busyness that most people live by and how your 'to-do' list is likely killing your real productivity, as well as your profitability!
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Comfort is the new poverty - the silent epidemic destroying potential
11/05/2025
Comfort is the new poverty - the silent epidemic destroying potential
In this episode, Blaine talks about how being comfortable has become the main goal for many entrepreneurs and it's destroying their drive and potential. For appraisers, getting and staying too comfortable has led to the whole industry being looked at as a profession that needs to be updated and potentially eliminated. Appraisers have gotten way too comfortable with not having to work that hard to get on an appraisal panel, get a little business flowing their way, treat their clients poorly, and still maintain a business. It would seem that is coming to an end and appraisers are freaking out! It's time for appraisers to apply a little deliberate discomfort to their lives and businesses and get back to what being an entrepreneur really means.
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The Business Samurai - Musashi’s Lessons for Business and Life
10/13/2025
The Business Samurai - Musashi’s Lessons for Business and Life
In this episode, Blaine introduces the listener to the famous Japanese swordsmen, Miyamotoi Musashi and his principles for business and life. Blaine covers seven timeless principles that rival any hack or tactic being taught today.
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Leadership Comes At a Cost
09/18/2025
Leadership Comes At a Cost
In this episode, Blaine talks about the recent tragedy that occurred in Utah with the assassination of Charlie Kirk and some of the leadership and life lessons that come from the tragedy.
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The Disposable Man
09/05/2025
The Disposable Man
In this episode, Blaine tackles the sometimes controversial topic of toxic masculinity. The word has come to define almost anything and everything 'male' and this episode aims to dispel that. Blaine talks about it in the realm of the appraisal profession, but also the expectations and roles of men in general.
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Your Map to Freedom
08/18/2025
Your Map to Freedom
In this episode, Blaine introduces his proprietary framework for building a thriving real estate appraisal business. It's a 7-part framework called BOSSMAP™, where each letter is a commandment to do something and be something in your business. Get ready to take notes and write down the steps for building a killer appraisal business.
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Earn Twice the Money in Half the Time
08/01/2025
Earn Twice the Money in Half the Time
In this episode, Blaine discusses the '4-Hour Workday' concept and the how and why of earning twice as much in half the time. Since most appraisers only get 3-4 hours of really productive time out of most days, Blaine explains how this understanding can lead to making more income in considerably less time by focusing on the right kinds of things in an appraisal business. Learn how to build an appraisal business where you can make twice as much in half the time at
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Don’t End Up Like Blockbuster
07/08/2025
Don’t End Up Like Blockbuster
In this episode, Blaine highlights how the massive video rental chain on the 90's and 2000's made some fatal decisions that doomed their future. While many think that Netflix killed Blockbuster, the reality is quite different. Learn the mistakes Blockbuster made and how appraisers are making similar mistakes today.
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Build An AI Proof Business
06/18/2025
Build An AI Proof Business
In this episode, Blaine talks about how to build an AI (Artificial Intelligence) proof appraisal, real estate, or lending business. Any business that can benefit from being more human than the machines will get some value and ideas to put into play to build an AI proof business.
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Non-Lender Market Domination with V.A.L.U.E.
06/05/2025
Non-Lender Market Domination with V.A.L.U.E.
In this episode, Blaine introduces the V.A.L.U.E. Framework™, which is a business building framework for dominating in the non-lender appraisal world. In the VALUE Framework™, each letter stands for a principle, as well as a command to do or be something in your market. Download the VALUE Framework™ cheatsheet at
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Become Elite or Become Obsolete
05/23/2025
Become Elite or Become Obsolete
In this episode, Blaine goes over the rise of AI (artificial intelligence) in almost every area of life and business. AI is definitely a real thing in the world of appraisal and appraising and appraisers should start now to learn everything they can about it if they want to thrive in the new world of AI driven business.
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