The Real Value Podcast

The world's best podcast about the mindsets, behaviors, attitudes, and activities for the Appraisal, Real Estate, and Lending industries. Hosted by well known Real Estate and Appraiser Success Coach, Blaine Feyen, founder and CEO of the Real Value Group and Real Value Coaching Academy in Grand Rapids, Michigan, the Real Value Podcast covers a variety of topics involving all three of those businesses, as well as the topics of success, communication, leadership, balance, marketing, social media, SEO, NLP, and a bunch other awesome stuff!

Show Me Your Calendar and I’ll Show You Where You’re Lying 11/24/2025

Show Me Your Calendar and I’ll Show You Where You’re Lying In this episode, Blaine talks about the myth of busyness that most people live by and how your 'to-do' list is likely killing your real productivity, as well as your profitability! /episode/index/show/realvaluecast/id/39148725

Comfort is the new poverty - the silent epidemic destroying potential 11/05/2025

Comfort is the new poverty - the silent epidemic destroying potential In this episode, Blaine talks about how being comfortable has become the main goal for many entrepreneurs and it's destroying their drive and potential. For appraisers, getting and staying too comfortable has led to the whole industry being looked at as a profession that needs to be updated and potentially eliminated. Appraisers have gotten way too comfortable with not having to work that hard to get on an appraisal panel, get a little business flowing their way, treat their clients poorly, and still maintain a business. It would seem that is coming to an end and appraisers are freaking out! It's time for appraisers to apply a little deliberate discomfort to their lives and businesses and get back to what being an entrepreneur really means. /episode/index/show/realvaluecast/id/38924090

The Business Samurai - Musashi’s Lessons for Business and Life 10/13/2025

The Business Samurai - Musashi’s Lessons for Business and Life In this episode, Blaine introduces the listener to the famous Japanese swordsmen, Miyamotoi Musashi and his principles for business and life. Blaine covers seven timeless principles that rival any hack or tactic being taught today. /episode/index/show/realvaluecast/id/38564635

Leadership Comes At a Cost 09/18/2025

Leadership Comes At a Cost In this episode, Blaine talks about the recent tragedy that occurred in Utah with the assassination of Charlie Kirk and some of the leadership and life lessons that come from the tragedy. /episode/index/show/realvaluecast/id/38266585

The Disposable Man 09/05/2025

The Disposable Man In this episode, Blaine tackles the sometimes controversial topic of toxic masculinity. The word has come to define almost anything and everything 'male' and this episode aims to dispel that. Blaine talks about it in the realm of the appraisal profession, but also the expectations and roles of men in general. /episode/index/show/realvaluecast/id/38100730

Your Map to Freedom 08/18/2025

Your Map to Freedom In this episode, Blaine introduces his proprietary framework for building a thriving real estate appraisal business. It's a 7-part framework called BOSSMAP™, where each letter is a commandment to do something and be something in your business. Get ready to take notes and write down the steps for building a killer appraisal business. /episode/index/show/realvaluecast/id/37861375

Earn Twice the Money in Half the Time 08/01/2025

Earn Twice the Money in Half the Time In this episode, Blaine discusses the '4-Hour Workday' concept and the how and why of earning twice as much in half the time. Since most appraisers only get 3-4 hours of really productive time out of most days, Blaine explains how this understanding can lead to making more income in considerably less time by focusing on the right kinds of things in an appraisal business. Learn how to build an appraisal business where you can make twice as much in half the time at /episode/index/show/realvaluecast/id/37642985

Don’t End Up Like Blockbuster 07/08/2025

Don’t End Up Like Blockbuster In this episode, Blaine highlights how the massive video rental chain on the 90's and 2000's made some fatal decisions that doomed their future. While many think that Netflix killed Blockbuster, the reality is quite different. Learn the mistakes Blockbuster made and how appraisers are making similar mistakes today. /episode/index/show/realvaluecast/id/37333525

Build An AI Proof Business 06/18/2025

Build An AI Proof Business In this episode, Blaine talks about how to build an AI (Artificial Intelligence) proof appraisal, real estate, or lending business. Any business that can benefit from being more human than the machines will get some value and ideas to put into play to build an AI proof business. /episode/index/show/realvaluecast/id/37059035

Non-Lender Market Domination with V.A.L.U.E. 06/05/2025

Non-Lender Market Domination with V.A.L.U.E. In this episode, Blaine introduces the V.A.L.U.E. Framework™, which is a business building framework for dominating in the non-lender appraisal world. In the VALUE Framework™, each letter stands for a principle, as well as a command to do or be something in your market. Download the VALUE Framework™ cheatsheet at /episode/index/show/realvaluecast/id/36860760

Become Elite or Become Obsolete 05/23/2025

Become Elite or Become Obsolete In this episode, Blaine goes over the rise of AI (artificial intelligence) in almost every area of life and business. AI is definitely a real thing in the world of appraisal and appraising and appraisers should start now to learn everything they can about it if they want to thrive in the new world of AI driven business. /episode/index/show/realvaluecast/id/36688555

Burn Your Fear To The Ground - questions from the mailbag 05/03/2025

Burn Your Fear To The Ground - questions from the mailbag In this episode, Blaine answers several questions from the listeners about building their non-lender appraisal business, hiring and training apprentice trainees, and how to stop being the bottleneck in your own business. /episode/index/show/realvaluecast/id/36418675

Stop Chasing People Who Aren't Chasing You 04/23/2025

Stop Chasing People Who Aren't Chasing You In this episode, Blaine shares 8 pieces of wisdom he's learned over the years from mentors, masters, Stoics, and life in general. /episode/index/show/realvaluecast/id/36277255

Solopreneur or Empire Builder 04/11/2025

Solopreneur or Empire Builder In this episode, Blaine compares the two different appraisal company business models: the one person business, or solopreneur, and the team builder model, which is the business model whereby the appraiser has additional income generators within the business so that all of the income is not dependent on just one person. /episode/index/show/realvaluecast/id/36095865

Silence is Not a Success Strategy 03/29/2025

Silence is Not a Success Strategy In this epsiode, Blaine talks through several thoughts and ideas around why so many appraisers choose to be silent and invisible where and when it matters the most, which is not whining and complaining on social media. /episode/index/show/realvaluecast/id/35917450

From Survival to Significance 03/14/2025

From Survival to Significance In this episode, Blaine walks through the 4 phases or levels that every business owner can go through if they see their business as a vehicle to something greater. Blaine explains what happens at each level of survivial, stability, success, and eventually significance. /episode/index/show/realvaluecast/id/35684405

The Million Dollar Playbook 02/22/2025

The Million Dollar Playbook In this episode, Blaine goes over the 5 principles and the 5 pillars of building a million dollar appraisal business, or any business at all. Building a million dollar business does not necessarily mean producing a million dollars in gross or net revenue. Learn the real definition of what a real 'million dollar business' means in this episode. Read the blog version at /episode/index/show/realvaluecast/id/35387690

You're The Problem - Shut Up or Fix It 02/08/2025

You're The Problem - Shut Up or Fix It In this episode, Blaine talks about the amount of whining and complaining by appraisers about how everyone is out to get them, when, in fact, you might be the issue. Blaine covers 5 principles for taking control of your appraisal business and how to stop blaming everyone else. /episode/index/show/realvaluecast/id/35202770

Goal Setting is Bullsh*t! The Only 3 Things You Need 01/17/2025

Goal Setting is Bullsh*t! The Only 3 Things You Need In this first episode of season 9, Blaine talks about how the typical goal setting process is almost complete BS. Most people start with the strategy part of goal setting without ever addressing the belief systems that have led to needing to set a new goal. /episode/index/show/realvaluecast/id/34895565

7 Ways To Build Trust and Double Your Business 12/17/2024

7 Ways To Build Trust and Double Your Business In this episode, Blaine goes over 7 ways to build trust with your market to make more sales and, of course, more money. As an appraiser, trust is one of the more important things to build in the minds and hearts of your clientele. Blaine lists out the 7 ways to do that, from the slowest to the quickest. Learn how to double your appraisal business in the Appraiser Increase Academy: Watch the video version here: /episode/index/show/realvaluecast/id/34484065

How to Combat Appraisal Waivers and Make More Money As An Appraiser 12/17/2024

How to Combat Appraisal Waivers and Make More Money As An Appraiser In this episode, Blaine talks about the new plan by Fannie Mae and Freddie Mac to increase the appraisal waiver threshold to 90% LTV and what appraisers need to do about it if they want their business to thrive. /episode/index/show/realvaluecast/id/34177455

Worthless Goals 11/08/2024

Worthless Goals In this episode, Blaine talks about the conventional way to set goals, and what most of it is BS. He then talks about some of the things he's learned over the years about which goals are worthwhile, and which ones are worthless, at least in his opinion. /episode/index/show/realvaluecast/id/33849372

The 4 Hour Work Week 11/01/2024

The 4 Hour Work Week In this episode, Blaine talks about several of his takeaways from the Tim Ferriss book, The 4 Hour Work Week and how they can help your business and, maybe more importantly, your life! /episode/index/show/realvaluecast/id/33734077

Fix the Broken Windows In Your Business 09/25/2024

Fix the Broken Windows In Your Business In this episode, Blaine Feyen talks about the 'broken windows' theory as it relates to business, marketing, and life. Blaine goes over a bunch of examples of broken windows in your appraisal and real estate businesses that could be hurting your company's bottom line. /episode/index/show/realvaluecast/id/33201627

Become A Financial Prepper 09/15/2024

Become A Financial Prepper In this episode, Blaine goes over what it means to truly be prepared for challenges, and 6 tips for becoming financially prepared for hard times and economic challenges. /episode/index/show/realvaluecast/id/33062997

Burned Out and Ready to Quit 08/17/2024

Burned Out and Ready to Quit In this episode, Blaine talks about the real causes of burnout and how to deal with the symptoms. Many appraisers, Realtors, and Lenders are burned out in 2024 based on several compounding factors: interest rates, the market, the news, the economy, and a lack of vision. Blaine covers all of these and more and gives some strategies for dealing with burnout to get back on track and on your own path of success. /episode/index/show/realvaluecast/id/32619737

$10,000 Hours Are Real! 07/25/2024

$10,000 Hours Are Real! In this episode, Blaine dispels the pervasive myth that all hours are created equal. Once you know what youre average dollar per hour rate is, it's time to think exponentially bigger so that you don't miss the variety of $10,000 hours floating all around you. /episode/index/show/realvaluecast/id/32291452

Nobody is Coming to Save You! 06/24/2024

Nobody is Coming to Save You! In this episode, Blaine shares some insights into developing the mindset that nobody is coming to save you from an industry in the midst of massive change. If your life and business is to be successful and fulfilling, it will always be up to you to make it happen. Since you cannot control the interest rates, the FED policy, the elections, the politicians, the AMCs, the lenders and agents, or any of the external factors that affect the appraisal industry, it is up to each individual to manage their mental and emotional state, as well as their business. /episode/index/show/realvaluecast/id/31788892

Create Your Own Business Category or Die 05/23/2024

Create Your Own Business Category or Die In this episode, Blaine talks about the concept of creating your own business category where you become known as the owner of the category and, therefore, have no competition. Examples of new business categories are: 1. Tesla creating the 'direct to consumer' and single brand dealership only model. 2. EXP Realty creating a completey virtual, no brick and mortar real estate brokerage model with profit sharing and recurring revenue model. 3. Netflix creating the mail order with no late fees movie and game rental model, which eventually led to the digital streaming model. Learn to differentiate yourself and your appraisal business by creating a new category that serves a need for your customers that only you own! /episode/index/show/realvaluecast/id/31434422

Expert or Authority? 04/17/2024

Expert or Authority? In this episode, Blaine talks about the differences between being an expert in something, and being an authority. He also talks about something called 'the expert trap', where someone considered an expert gets trapped in their way of thinking and has to continue prospecting for new customers and clients who consider them an expert. The authority, on the other hand, has many more options available to them. /episode/index/show/realvaluecast/id/30861668

The Real Value Podcast

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