Resilient by Design with Rebecca Hay
I’m Rebecca Hay and I have built a successful interior design business by trial and error, podcasts, online courses and books. Over the last decade I have grown from an insecure student to having career false starts and now I’ve finally landed where I want to be. Throughout my journey I’ve become deeply passionate about business and helping other entrepreneurs and career minded women. Each week I’ll share tangible takeaways from my own experience and the experiences of other badass women to help you build your confidence and change your business.
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280. Why Most Designers Are Scared to Raise Their Rates (And What You Can Do Instead)
04/24/2025
280. Why Most Designers Are Scared to Raise Their Rates (And What You Can Do Instead)
Is your pricing keeping you stuck in a loop of burnout, resentment, and budget clients? In this solo episode, Rebecca reveals why most interior designers fear raising their rates — and how that fear is rooted in impostor syndrome, lack of industry standards, and the false idea that clients won’t pay more. She breaks down the real cost of underpricing (spoiler: it’s not just about money), and shares a four-step framework to help you charge what you're worth — with confidence. You’ll walk away with tangible interior design pricing strategies and new ways to talk about your value that attract dream clients. Want to go deeper? Check out — the go-to course for designers ready to scale with ease: Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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279. Real Estate Strategies Every Interior Designer Should Know
04/17/2025
279. Real Estate Strategies Every Interior Designer Should Know
Designers — ever wonder how real estate agents could help grow your business? 🏡 In this episode, I chat with Wendy Smith, a Toronto-based realtor and founder of Matter Homes, about real estate strategies every interior designer should know. We talk about what buyers really want in today’s market, how move-in-ready design impacts resale value, and why partnering with real estate professionals can be a total game-changer for your business. Wendy even shares how she gifts interior design consultations (with one of our own POP alums!) as part of her closing strategy — it’s marketing gold and a win-win for everyone involved. Whether you're designing for forever homes or staging for resale, this episode is packed with valuable takeaways to grow your visibility, build local connections, and boost your bottom line. 🎧 Hit play and get ready to think outside the design box! Episode Resources Learn more about Wendy Smith at her and follow her on Instagram Sign up for the Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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278. Interior Design Photography on a Budget: How to Use Your Smartphone Like a Pro
04/10/2025
278. Interior Design Photography on a Budget: How to Use Your Smartphone Like a Pro
Before this episode, I didn’t believe you could take professional-quality design photos with a smartphone. Now? I’m rethinking everything… Linda Holt is a former pro photographer turned educator who teaches designers how to shoot amazing photos with just their phones. In this episode, she explains why smartphones are more powerful than you think—and why owning your own photos might just save you from a lawsuit. We talk about: The 3 keys to professional-looking phone photos Why hiring a photographer isn’t always the best move The hidden risks of copyright (and how to avoid them) Simple gear and apps to level up your shots You don’t need a DSLR. You do need this episode. Episode Resources: Learn more & grab Linda’s gear recs: Check out Linda's workshop: Learn more about Linda Holt at her and follow her on Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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277. 5 time-saving automations every entrepreneur should have
04/03/2025
277. 5 time-saving automations every entrepreneur should have
Time is your most valuable asset. In this episode, Rebecca shares 5 simple, impactful automations every designer should implement to save time and reduce overwhelm. From client intake to content planning and communication, these tips are designed to help you streamline your systems—without relying entirely on tech. Whether you're managing a growing design firm or flying solo, these are the processes that can free you up to focus on the parts of your business you love most. What You’ll Learn: How to automate your client intake The power of canned email templates Smart tips for invoicing without the chaos Batch your content to stay consistent (and sane) Keep clients happy with regular progress updates Let’s stop spinning our wheels and start running our businesses with more ease. Hit play to get started! 🎙 Connect with Rebecca on IG: @rebeccahaydesigns 🌟 Enjoying the podcast? Leave a review & share with a friend! Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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276. Smart Hiring Strategies for Interior Designers Ready to Scale
03/27/2025
276. Smart Hiring Strategies for Interior Designers Ready to Scale
Thinking about hiring but feeling overwhelmed by where to start? In this episode, I sit down with Katie Decker-Erickson, founder of the multi-million dollar remote design firm Color Works and host of Success by Design. We dive into how to know when it's time to hire, the difference between contractors and employees, and how to create a strong company culture—even with a fully remote team. Katie shares her real-life experiences, from the moment she had to hire to the tough lessons learned through team transitions. We also talk about the financial mindset around hiring, the power of personality assessments, and how to build a team that truly supports your business goals. This conversation is packed with honest advice and actionable strategies for interior designers ready to grow—without the burnout. Don’t forget to catch part one of our conversation over on Katie’s podcast, Success by Design! Episode Resources Learn more about Katie Decker-Erickson at her and follow her on Katie's a return guest! Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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275. What you Missed Inside My Bootcamp: How to Pre-Qualify Interior Design Clients
03/20/2025
275. What you Missed Inside My Bootcamp: How to Pre-Qualify Interior Design Clients
If you missed my last Standout Designer Bootcamp—or even if you didn’t—don’t skip this episode! One of the most powerful tools I shared in my recent bootcamp is the Investment Guide—a game-changer for interior designers looking to secure the right clients. In this episode, I break down exactly what an Investment Guide is, how to use it effectively, and why it’s key to pre-qualifying your clients and avoiding time-wasters. I’ll share a personal story from my own journey, the biggest mistakes to avoid, and actionable steps to implement this strategy in your business. The truth is, that premium clients will pay for a premium service—you just need to position yourself correctly to attract them. Tune in to learn how an Investment Guide can help you set expectations, weed out misaligned clients, and maximize your impact! Highlights What an Investment Guide is and why it’s essential for your business. How to use an Investment Guide to pre-qualify clients and eliminate budget shoppers. The biggest mistakes designers make in the inquiry process—and how to fix them. Why premium clients expect pricing transparency and how to position it to your advantage. The key sections every Investment Guide should include to attract serious clients. Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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Calculating Project Costs Before Clients Hire You [Rebroadcast]
03/13/2025
Calculating Project Costs Before Clients Hire You [Rebroadcast]
Every client wants to know what their project will cost ASAP, and guessing and throwing out a number will only do you and your client a disservice. This episode is going to help you dial in on your expertise and experience to remove the guesswork and the regret for project estimates. I dive into how you can find out what it costs to decorate or renovate a space without relying on simple guessing or giving the client a number that isn’t fair or profitable for your business. As a business owner, I’m always looking for a better way for the aspects of my business where I feel there can be room for improvement. In this episode, I share an excellent method of pricing projects I learned from a designer inside my Designers Room membership that has proved incredibly effective. I also talk about an eye-opening exercise I did with my team during our most recent year-end review that I recommend you do so that you can price your projects with confidence! Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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274. Why It’s Never Too Late to Follow Your Passion in Interior Design
03/06/2025
274. Why It’s Never Too Late to Follow Your Passion in Interior Design
Is it ever too late to start over? Our guest, Natalie Froom, proves that the answer is a resounding NO! This episode is all about why it’s NEVER too late to follow your passion in interior design. Natalie, founder of Studio 180 Design, took a bold leap in her 40s to launch her interior design firm, leaving behind a career in psychology and nutrition. In this episode, she shares how she went from helping friends for free to building a thriving business, why she believes creativity thrives within structure, and how she balances artistry with the practical demands of running a business. A Power of Process (POP) alum, Natalie also opens up about the game-changing takeaways from the course that helped her streamline her design workflow, set strong boundaries, and confidently charge for her expertise. If you’ve ever doubted whether it’s too late to start your dream business, this episode is for you! Episode Highlights The mindset shift needed to go from hobbyist to business owner Why boundaries are essential for creative success How Natalie built her second empire after raising a large family The power of time-blocking for creativity and efficiency How she transitioned from free work to confidently pricing her services The surprising business lesson she learned from raising six teenagers! Episode Resources Learn more about Natalie Froom at her and follow her on Learn more about Watch this episode on YouTube: ---- Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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273. The Power of Letting Go: Why This Designer Stopped Managing Construction
03/03/2025
273. The Power of Letting Go: Why This Designer Stopped Managing Construction
This episode explores the journey of launching a new interior design business after stepping away from an existing and thriving design-build. Keely Gow, co-founder of the newly launched JK Studio in Muskoka, Ontario, shares her infectious passion as she talks about the decision behind her new business launch, why she chose to work with a partner, and what led her to shift her focus exclusively to offering full-service interior design. Keely opens up about some of the hard truths and realizations she had before making these major career moves, as well as the specific goals she set—goals that Power of Process helped her bring to life. She discusses the role of intuition in guiding her decisions, how she learned to listen to both her heart and her head, and how the community she found inside Designer’s Room and the Power of Process course provided the support she needed to take the leap. Plus, she shares insights into forming a business partnership, the challenges and advantages of working collaboratively, and her recent Style at Home magazine cover feature! If you're an interior designer looking to refine your process, streamline your business, or take the leap into a new phase of your career, this episode is packed with valuable insights and inspiration. Episode resources: Learn how to refine your design business processes: Style at Home – Check out Keely Gow’s feature in the November 2024 issue! Connect with Keely (once available) – Stay tuned for her website and Instagram updates! Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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272. Scaling Smart: Niching Down, Streamlining Processes & Hiring Early
02/27/2025
272. Scaling Smart: Niching Down, Streamlining Processes & Hiring Early
Success in business isn’t about working harder—it’s about working smarter. In this episode, Rebecca Hay sits down with Anika Schachtler, a rising star in the interior design world, to discuss how she has built a thriving interior design business by refining her processes, niching down, and hiring early. Since her last appearance on the podcast, Anika has made incredible strides—shifting her business model, growing her team, and eliminating unnecessary client emails by communicating less but better. She shares the mindset shifts that helped her scale, how she refined her process to increase profitability, and why hiring was a game-changer for her success. The four symptoms of inefficiency in an interior design business How niching down has transformed the type of clients she attracts The power of process in reducing overwhelm and improving client experience Why hiring early—even in the first years of business—can accelerate growth A game-changing mindset shift from working harder to working smarter If you're looking to streamline your business, attract the right clients, and grow without burnout, this episode is a must-listen. Learn more about Anika Schachtler at her and follow her on Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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271. Finding time to work ON your business
02/24/2025
271. Finding time to work ON your business
Growing a successful interior design business requires more than just serving clients—it takes dedicated time to work on the business, not just in it. In this episode, Rebecca Hay shares why prioritizing business development is essential for long-term success and how interior designers can break free from the cycle of constant client demands. She provides actionable strategies to help designers re-prioritize their time, build efficient systems, and create a strong foundation for growth. By making smarter investments in business operations, designers can scale sustainably and run a business that works for them—not the other way around. In this episode, listeners will learn: ✅ The four major signs that indicate a business is stuck in reactive mode ✅ Practical steps to work smarter, not harder ✅ The importance of accountability in streamlining business operations For designers feeling overwhelmed by project management, marketing, and client demands, this episode provides a clear roadmap to reclaiming control, scaling effectively, and running a business with more ease. Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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270. Bounce Buddies and Future Fridays: How a POP alum uses these strategies to scale
02/20/2025
270. Bounce Buddies and Future Fridays: How a POP alum uses these strategies to scale
No matter where you are in your design journey, the skills and experience you’ve gained can be the perfect foundation for transitioning to interior design. Our guest, Heather Lastiwka, has worn many hats in her career (including a stint at Earls—just like me! 😉) before taking the leap into running her own design business. She opens up about how burnout led her to rethink her path, why design has always been a part of her story, and how she finally made her dream a reality. Heather also shares her brilliant real estate flipping strategy (seriously, I may have to steal her term "bounce buddy" for myself!) and how she leveraged Power of Process (POP) to set up her business for success—even if it took a few tries. This episode is packed with practical advice for anyone considering a career change into design, proving that it's all about Progress Over Perfection! Episode Resources: Learn more about Heather Lastiwka at her . Learn more about Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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269. What clients need to hear from you to say yes
02/17/2025
269. What clients need to hear from you to say yes
The Secret to Getting a Fast YES from Clients Before we can bring a vision to life, we need a solid YES from the client. The key to making that decision effortless? Owning your expertise—because you are the expert. In this episode, I’m sharing practical strategies to help you communicate your ideas with confidence and streamline your client process. We’ll dive into some (potentially controversial) tips I’ve learned firsthand—ones that will help you gain faster buy-in, build trust, and avoid the endless email back-and-forth. Bottom line? Your confidence is contagious—so let’s use it to your advantage! Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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268. What premium clients expect from their interior designer
02/13/2025
268. What premium clients expect from their interior designer
We all want to work with our version of a premium client, but before we do so, we need to establish a premium approach. Working with premium clients demands a premium approach, and in this episode, I'm sharing how to do exactly that! This episode shares examples of what kind of client this person actually is and what they expect. One spoiler I'll give away is that a premium client doesn't always equate to "premium money". I share a few questions to ask yourself to help you create a good first impression, stand by your boundaries, and include unique personal touches in the entire experience. I dive into some examples of how I learned this lesson the hard way and use some "Rebecca tough love" to encourage you to ensure your clients feel safe, secure, and can relax trusting that you've got their best interests at heart. Episode resource Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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267. Attracting clients that value your expertise
02/10/2025
267. Attracting clients that value your expertise
In this episode, I'm sharing a tip that will change your life and your business. As an interior designer, you are first and foremost a problem solver! High-level clients want solutions, not a menu of options! The best thing you can do to help clients understand your value is to hone in and define your core offering, a prime service that will be the pillar of your business. This helps to establish your professionalism and that you're not winging it until you find what sticks. Having a core offering, let's you be clear about what service you provide and the problems you solve for your clients! Through the episode, I share a few scenarios of my own and some questions to ask yourself so you can give your clients what they really need, erase all the fluff, and allow you the freedom to be the expert in your business. Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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266. Escaping the budget client loop as an Interior Designer
02/06/2025
266. Escaping the budget client loop as an Interior Designer
We all want consistent work, but what happens when that work is consistently lacking? Today I share my own experience being stuck inside a seemingly never ending loop of budget clients, how it happened and how I escaped. These are clients that may be great when you start out, but don't level up budget wise or quality wise as you and your business grow. You need to be sure you are aligned with your true, unique strengths so you can avoid getting stuck, burnt out and uninspired. I leave you with a bit of homework so you can take a beat to really listen, learn and identify the ways to prevent or escape the pitfalls and challenges that come with a budget client loop. Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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265. Letting Go to Grow: How to Make Room for Something Bigger This Year
01/30/2025
265. Letting Go to Grow: How to Make Room for Something Bigger This Year
Our identities shift and evolve as we age and I've found clinging to the ego can do more harm than good. I've been battling through a major business decision for over a year and have finally been able to come out through to the other side which I share in this episode. I had to listen to my body, say goodbye to the ego, and let go of the perceptions of others to finally reach this place of peace. I want to focus on the gain, not the gap and I encourage you to take a listen and see if your body is telling you something similar too. Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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264. The 5 Systems Your Interior Design Business Needs to Run Like Clockwork
01/23/2025
264. The 5 Systems Your Interior Design Business Needs to Run Like Clockwork
We are only human. We’re not machines and no matter how good your memory is with the day-to-day, something is bound to be forgotten or slip through the cracks. We simply can’t be on top of EVERYTHING in our business and lives. This is why we need systems in place, they are our failsafe and they keep us on track! In this episode, I'm sharing a few systems that I've learned over the years are non-negotiable and necessary to run a profitable interior design business, I share the importance of onboarding, communication, and offboarding as well as a new addition that will be a must for me going forward. You've heard me go on and on about processes, but these 5 systems are vital to set the tone for your clients and keep them from any feelings of buyer's remorse while ensuring that you are set up for success and can complete a project as efficiently and enjoyably as possible. But a key part that I hope you don’t miss - all of these systems are worth almost nothing if you are not consistent and follow through on them. So take note of these streamlining strategies and keep to them so you can concentrate on what you are best at, designing! Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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263. Booking ideal clients on repeat (it's easier than you think!)
01/16/2025
263. Booking ideal clients on repeat (it's easier than you think!)
You may think that working with your dream client is a once-in-a-lifetime experience but I'm here to tell you it doesn't have to be! In this episode, I'm sharing tried and true tactics to ensure that I keep the ideal clients coming and the non-ideal clients away. I dive into an exercise that I use at the end of every year that brings intention and, more importantly, attention to the traits of my clients and use this information to bring in the ideal clients to me. Some of these tactics may surprise you but I guarantee you that saying NO, keeping open communication, and cultivating the right referrals could revolutionize your client stream! So take a listen, take some time, and get ready to welcome your dream clients in 2025. Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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262. Want Great Design Clients on Repeat? Stop People Pleasing!
01/09/2025
262. Want Great Design Clients on Repeat? Stop People Pleasing!
If you only choose one thing to focus on in 2025 let it be this: stop 'people pleasing' your clients! We're used to the adage that the customer is always right, but I'm here to tell you that to build a sustainable, successful business means not being at the complete beck and call of your clients. After years of hearing stories from fellow designers and my own experience, I've decided on a few approaches that help us avoid bending over backward for clients (which typically does more harm than good anyway)! Don't run around in circles making yourself crazy for your clients! In this episode, I share some advice, tips, and responses that you can use when establishing healthy boundaries with your clients ensuring that you always come across like the professional you are because you deserve to be in control of your business and as the expert to call the shots. Episode Resources: Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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261. My 7 step framework to accomplishing your goals
01/02/2025
261. My 7 step framework to accomplishing your goals
2025: The year to think BIG! In this episode, I’m sharing a simple yet powerful goal-setting system designed to help you make 2025 your best year yet. If you’ve reflected on the past year and find yourself asking, “What’s next?”—don’t worry, I’ve got you covered! Here’s what to do: carve out dedicated time and space to fully engage with this episode. I’ll guide you through 7 actionable steps that will help you take small, intentional actions that can snowball into major results. This system is all about building habits and creating room to focus on your goals. We'll explore how to identify your professional aspirations, determine the resources you need to succeed, and, most importantly, leverage your calendar to stay committed. Your calendar will be your ultimate accountability partner! Throughout the episode, I’ll share examples of how I’m approaching my own 2025 goals so you can apply the same strategies to your plans. Let’s make 2025 the year of thinking big, dreaming bigger, and taking actionable steps to achieve success. It’s time to get excited, set your goals, and get started on your journey toward an incredible year! Episode Resources Related Episodes Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue ➡️Minimize stress and chaos on Reveal Day, with our Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about my systems building course. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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It's 2025, Let's Do This! Welcome to Season 6
01/01/2025
It's 2025, Let's Do This! Welcome to Season 6
Welcome to 2025 and a brand new Season 6! I know this is going to be our best year yet, I can feel it! Today I share my word for 2025 along with the one main goal I want to achieve above anything else by the end of the year and I invite you all to do the same. Get excited about this upcoming season because it will be thrilling, inspiring, and educational! Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue ➡️ Minimize stress and chaos on Reveal Day, with our Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about my systems building course. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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Ditching your 9-5 and starting an interior design business [Rebroadcast]
12/26/2024
Ditching your 9-5 and starting an interior design business [Rebroadcast]
We’re finally here, the last episode of 2024! We wanted to celebrate the year in the best way by rebroadcasting the top episode of the year! This episode is all about permitting yourself to leave the 9-5 job that’s dragging you down to start your own interior design business. So before we dive into 2025, give this episode a listen because if you’ve been holding out for a sign to take the career leap, this is it! We start by talking to Angela Wainscott about how she got her start, why she originally rejected the idea of owning her own business, and the surprising yet quick action she took on the first day of Power of Process! Angela opens up about how her support system, spirituality, and manifesting mindset helped set her on the path to success and the specific ways POP empowered her to take it to the next level. We dive into the world of pairing family and design, and how the entrepreneurial spirit was in her from her childhood days! I hope this episode will encourage and inspire those who have been toying with the idea of stepping out on their own and how POP can help in a myriad of ways to get you off the ground. Find out more from Angela on the and on Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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260. Sharing 4 mistakes I made in business in 2024
12/19/2024
260. Sharing 4 mistakes I made in business in 2024
Running a business is full of trial and error, but it’s what we do with those errors that shape our growth. In this episode, I’m opening up about some of the biggest mistakes I made in 2024—sharing more detail than I ever have before. It’s not always easy to admit where we went wrong, but my hope is that by getting real with you, these lessons can inspire you to reflect on your own journey and approach challenges in a fresh, empowered way. From nitty-gritty miscalculations to bigger missteps, I’m walking you through what happened, how I dealt with it, and the tools and resources that helped me course-correct. I’ll also share the single biggest lesson I learned during what turned out to be a pivotal year of transition. This is a deeply personal episode, and it’s all about embracing imperfection, learning from our stumbles, and turning them into stepping stones for an incredible 2025. So settle in, grab your favorite notebook, and let’s kick off Season 6 by facing our mistakes head-on—together. Here’s to learning, growing, and thriving in the year ahead! Watch the episode on YouTube: Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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259. Use these strategies to Close More Sales Calls With Confidence
12/12/2024
259. Use these strategies to Close More Sales Calls With Confidence
Designers, it’s time to toss out those preconceived notions about sales! This episode will completely transform how you approach selling your services, discussing money, and guiding potential clients to say “yes.” I’m joined by the incredible Kirsten Schmidtke, a certified coach and sales expert, who is here to ease the pressure of sales, shift your mindset, and arm you with the best questions to sign new clients confidently. Grab your notepad and settle into your favorite spot because Kirsten is about to drop a wealth of wisdom and actionable advice you can implement today. Her unique perspective on sales starts with mindset—she explains how the right outlook can influence every corner of your business. You’ll also discover Kirsten’s secret to successful sales: leaning into curiosity, active listening, and genuine connection. But that’s not all—Kirsten dives into the nitty-gritty with powerful tools and strategies, including her one-of-a-kind approach to job interviews, networking tips, and the importance of crafting a killer 30-second pitch. You won’t believe the fresh insights she shares about building connections and positioning yourself for success. And don’t miss her final piece of wisdom—it's a game-changer! By the end of this episode, you’ll feel inspired and ready to elevate your mindset, your sales game, and your business. This episode is extra special because it marks a major milestone: Kirsten is the *first* guest I’ve interviewed in person, right here in my studio! 🎉 Want to see the magic happen? Head over to YouTube to watch our conversation and catch all the behind-the-scenes vibes. Learn more about Kirsten Schmidtke at her and follow her on or on . Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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258. Stop Ignoring Your Finances – Here’s Why It’s Costing You!
12/05/2024
258. Stop Ignoring Your Finances – Here’s Why It’s Costing You!
Like many creatives, I tend to avoid looking at my business numbers but that’s not going to be true after this conversation! Danielle Hendon of 4Corners CFO empowers and encourages entrepreneurs to get their heads out of the sand and confront their numbers - including me during our conversation. Danielle shares her fascinating career origin story, the effect the pandemic had on its trajectory, and why she is dedicated to increasing livelihoods and legacies instead of shareholder value. We commiserate about not being able to outsource our brains, being avoidant of money talk but still needing to strategize. She talks about money and an end-of-year review not being a judgment tool but a way to understand the story of your business. You'll end this episode with advice, insights, and immediate actionable steps for this end-of-year season as she shares the exercise she takes her clients through, the true goal of a budget, and the types of clients she prioritizes. It's an episode you don’t want to miss! Learn more about Danielle Hendon at her and follow her on . Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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257. Progress Over Perfection: Lessons from Your Year in Business
11/28/2024
257. Progress Over Perfection: Lessons from Your Year in Business
The best plans are made ahead of time! Even though 2024 is not over yet, it’s the perfect time to take a look back at the year, assess, and start planning for a successful 2025 now! In this episode, I list key questions that will help you review your year in business as a business owner and human. Your end-of-year review should not only look at your financials but also your livelihood, because what’s the point of running your own business if you aren’t growing and making positive changes in your life? You’ll determine what worked and what didn’t in 2024 and use those insights moving into 2025. I share some of my own answers, a few more vulnerable than others, and how I'm using that introspection to inform my business next year. Some of these questions will be easier than others, but each one is worth taking the time to answer because I believe digging into those can only benefit us in the long run as long as we concentrate on progress over perfection. Before the end of the year, I encourage you to take time to reflect, question, and assess so you are better prepared for a successful year in business in 2025. Get your pen and paper ready because this episode has some notes and homework for you to do! Episode Resources: Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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256. Live from High Point Market - Money Matters: Expert tips from a profitable business
11/21/2024
256. Live from High Point Market - Money Matters: Expert tips from a profitable business
You’re in for a treat with this episode. It's Resilient by Design LIVE! This episode is the panel discussion I hosted with three talented and experienced designers at Fall 2024 High Point Market, Renee Biery, Dina Holland, and Jamie Merida, all about the complexity of our business and its profitability. We had an incredibly candid discussion about what works, and what doesn't, tipping points in their business journeys along with lessons and insights about pricing and profitability in different interior design businesses. Each guest shared what is fundamental to their brands, billing essentials, and structures, and how they identify clients from right and wrong for their businesses. Stay tuned as there are truly a few gasp-worthy moments before getting into some nitty-gritty thoughts about hiring. This episode is one for the books, so I recommend you grab a paper and a pen to take notes because you’ll end the episode with lots to think about depending on how you want to run your interior design business. Learn more about these designers here: Renee Biery - Dina Holland - Jamie Merida - Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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255. Your story is your strength
11/14/2024
255. Your story is your strength
I'm bringing all sorts of new things to the show today! While at High Point Market, I sat down with Jude Charles, who produces documentaries for entrepreneurs, including the phenomenal docuseries with LuAnn Nigara. We spoke in depth about the power of storytelling in your business - from marketing to client relations. Through this episode, Jude shares many of his own personal stories as he walks us through his approach to infusing the personal with the professional through his films and in marketing. He encourages interior design business owners to focus on the 'why you' aspect, their core values, and the realization that you are more than just your portfolio. Listening to his story, I was moved to share a few vulnerable stories myself, including how I felt about them then and now. Because of the intimacy of our design work, Jude inspired me and I hope you, to take note of your experiences and absorb these narratives into your business and life. Stop playing small because your story is your strength! Learn more about Jude Charles at his , follow him on , and check out his book . Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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254. Addressing isolation as a design business owner
11/07/2024
254. Addressing isolation as a design business owner
As Design Business Owners, we're all doing the best we can with the tools we have, but due to the nature of our solo businesses we can sometimes feel alone, isolated, and adrift. I felt this way too for the first few years in my business! That is until I found my secret weapon and made it a core facet of my business over the last few years - and that is community. I want to encourage us all to give ourselves grace, be less hard on ourselves, and share a few ideas on how we can build community and connect to shift the narrative. After all, comparison is the thief of joy so instead of isolating ourselves in our towers looking out into the world, let's foster connection, friendships, and community to build up, support, motivate, and encourage others and ourselves. Download our Free Resources ➡️ Pre-qualify your clients with my ➡️ Stay confident from beginning to end with my ➡️ Looking for a quick infusion of cash? Grab my of increasing your revenue Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my ➡️ Want to be the first to know when is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to to the Resilient by Design Podcast wherever you listen to podcasts!
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