The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten

The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com To reach or follow Spencer X. Smith: Email: [email protected] Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith To reach or follow D.P. Knudten: Email: [email protected] Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2017 Spencer X. Smith & D.P. Knudten Produced by COLLABORATOR Publications • [email protected]

#039: "Hallelujah! It's finally paying off."—Think you're 100% unique? 08/06/2018

#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice. 07/30/2018

#037: "What can I say, women love me."—A picture worth a thousand fears. 07/23/2018

#036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy. 07/16/2018

#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling. 07/09/2018

#034: "The guy was drinking whiskey."—Hot Take or Cold consideration? 07/02/2018

#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn 06/25/2018

#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band. 06/18/2018

#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful social media tool? 06/11/2018

#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do? 06/04/2018

#029: "Oooh, hole driller you would be."—Know your REAL product. 05/28/2018

#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future. 05/21/2018

#027: "This will not surprise anyone. I went long."—The secret to great customer reviews. 05/14/2018

#026: "If you had 'disambiguate' on your card, take a shot of tequila."—In Praise of Parameters 05/07/2018

#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological. 04/30/2018

#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers. 04/23/2018

#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal 04/16/2018

#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class. 04/09/2018

#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values. 04/02/2018

#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER. 03/26/2018

#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great 03/19/2018

#SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World 2018 03/12/2018

#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen 03/05/2018

#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical. 02/26/2018

#016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut 02/19/2018

#015: "I don't know the gestation period of fruit flies."—FAQ You 02/12/2018

#014: "Ogg told Mogg about the Mammoth hunt."—Making Conferences Count 02/05/2018

#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs 01/29/2018

#012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric 01/22/2018

#011: "For me, it's golf. Let's not talk about golf." 01/15/2018