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The Brain Behind the Buy: AI, Emotion, and Modern Sales Strategy - Paul Larche
03/17/2026
The Brain Behind the Buy: AI, Emotion, and Modern Sales Strategy - Paul Larche
Your brand is speaking to your customers’ brains every single day. The real question is: which brain is actually listening? In this episode, John Golden welcomes to the podcast for a wide-ranging conversation that bridges neuroscience, artificial intelligence, and real-world selling strategy in ways you won’t hear anywhere else. Larche, author of The Divided Brain, explains how AI-powered personalization exploits the same survival instincts that once kept our ancestors alive in the wild—and what that means for the way we build brands, craft campaigns, and close deals in today’s hyper-connected world. He walks listeners through his Brand Value Canvas, a three-pillar approach to messaging that connects with buyers on the rational, emotional, and subconscious levels simultaneously, giving your communication depth that most competitors overlook. The episode also tackles the darker side of algorithmic influence, from the exploitation of cognitive bias to the quiet erosion of critical thinking, and delivers actionable advice on how leaders can adopt AI with intention and strategy rather than blind impulse. Download the episode now and start selling the way the brain actually buys.
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