SanMar Radio
This is SanMar Radio, the podcast where we dig into the promotional products industry to help you find the answers and inspiration you need to grow your business.
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Unraveling Today's Supply Chain Challenges with John Janson
08/17/2021
Unraveling Today's Supply Chain Challenges with John Janson
John Janson is the senior director of global logistics for SanMar. The last year and a half has definitely challenged and tested his team, along with the rest of us, to say the least. In this episode, John delves into how the COVID-19 pandemic has shaken up supply chains all over the world, how SanMar is faring, and what we need to accomplish before we can be “back to normal.” THE FINER DETAILS OF THIS EPISODE John breaks down how SanMar’s global supply chain worked prior to the COVID-19 pandemic. What causes product shortages, and how has the pandemic played into that? Looking into how the Suez Canal blockage affected SanMar and the global supply chain at large. Why it’s important for customers to get their orders into us early. What milestone does the industry need to hit to know it’s turning a corner? QUOTES “We’re not doing anywhere near as well as we’d like to be doing, but we’re doing significantly better than lots of other people are doing.” “If you grade us on a curve we’re not doing bad!” “We’re trying to make ourselves as attractive to a customer as we can be.” “We are professional whack-a-mole players right now.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/20155493
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Trends that are Moving us Forward with Vicki Ostrom
06/15/2021
Trends that are Moving us Forward with Vicki Ostrom
Vicki Ostrom is SanMar’s futurist and trend editor - she reads the cultural and apparel tea leaves to help us stay in the know. In this episode, Vicki discusses some unexpected trends that have sprung out of the pandemic, muses over why retro styles make such a splash, and looks at how sustainability is factoring into the average customer’s purchasing decisions. THE FINER DETAILS OF THIS EPISODE How the pandemic has shaken up personal fashion. The reason Vicki believes retro trends are so popular. Vicki reveals her favorite trend at the moment. The trends Vicki sees coming out over the next few months. QUOTES “We’re just ready to have some fun! Everybody’s tired of being tired and sad.” “We’re dressing for ourselves now more than we’re dressing for others.” “We can actually make [a] serious difference in the world quickly.” “I want to live on this planet, and I need to have a planet to live on if I want to do that.” “It just takes some creativity to just bring that little spark of joy to your customer.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/19483772
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How WonderWink is Working Wonders with James Shimizu
05/25/2021
How WonderWink is Working Wonders with James Shimizu
James Shimizu is the Chief Marketing Officer of the Superior Group of Companies (SGC), whose WonderWink brand of scrubs is the latest to join the SanMar family. In this episode, James discusses how WonderWink’s fabric selection makes their products more appealing to consumers, looks at how the pandemic has affected the company, and looks into the non-medical professions that use scrubs. THE FINER DETAILS OF THIS EPISODE James gives Lisa, Tara and the listeners a crash course in what makes WonderWink products unique. What is WonderWink’s relationship with SanMar and how did this latest partnership come to be? How WonderWinks scrubs are made to be more comfortable than their competitors’. What goes into making scrubs that won’t fall down when you least expect it (like in the middle of a surgery). Which WonderWink products are SanMar exclusives. QUOTES “It’s hard to look at the Wonderwink logo and not smile.” “Of course we want everything to look good and feel good but at the end of the day it really needs to perform. “Fit...is the foundation to what WonderWink is.” “We’re frankly just so honored to be able to support the health care industry.” “We think Scrubs Day should be every day!” LINKS WonderWink: Superior Group of Companies: SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/19226027
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Making a Climate Commitment with Emily Gigot
04/20/2021
Making a Climate Commitment with Emily Gigot
Emily Gigot is SanMar’s sustainability manager and is spearheading our company’s initiative in helping to reduce climate change. In this episode, Emily explains what it means to make a climate commitment, delves into SanMar’s own sustainability strategies, and discusses how small changes in our everyday lives can make a positive impact on our planet. THE FINER DETAILS OF THIS EPISODE What is SanMar’s climate commitment? Breaks down what the Paris Agreement hopes to accomplish. How SanMar sets its internal climate goals. The big and small ways that companies big and small can reduce their carbon usage. What individuals can do to battle climate change in their own lives. QUOTES “We really don’t have time to waste. We need to take steps now to make sure that the future is bright and future generations are able to thrive.” “I’m of a mind that putting more heads together is better than one.” “Consumers need to be able to make an informed choice.” “Every car off the road makes a difference.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/18784172
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The Evolution of TravisMathew with Ryan Ellis
03/24/2021
The Evolution of TravisMathew with Ryan Ellis
Ryan Ellis is the CEO of TravisMathew, a well-known lifestyle and golf brand that has recently joined SanMar’s family of brands. In this episode, Ryan delves into TravisMathew’s meticulous fabric-making process, discusses the positive changes that the past year of quarantine has brought about, and gives us a sneak peek of what’s next. THE FINER DETAILS OF THIS EPISODE Ryan gives listeners a crash course in TravisMathew’s history. How TravisMathew tries to push golfwear beyond the golf course and clubhouse. Breaking down how TravisMathew researches and selects fabrics for its products. How TravisMathew has cultivated a healthier work-life balance for its employees. The philosophy behind TravisMathew’s designs. A day in the life at TravisMathew. QUOTES “We have a lane, we know what it is, and so it’s very easy for us to just drive right down that lane.” “It’s really a space that we’re dominating right now.” “One fabric can make all the difference.” “It’s not about working hard; it’s about working smarter.” LINKS TravisMathew homepage: SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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The Impact and Importance of Diversity and Inclusion
02/24/2021
The Impact and Importance of Diversity and Inclusion
Natalie Tenner and Rob Crowley are the chairs for SanMar’s Diversity and Inclusion Council, which works to foster an open-minded and equitable environment in the company’s workplaces. In this episode, Natalie and Rob discuss their role models, lay out their strategies for workplace education and conflict resolution, and suggest methods for making SanMar an even more welcoming place than it already is. THE FINER DETAILS OF THIS EPISODE Natalie explains what got the ball rolling with creating SanMar’s council, and Rob specifies why this group is a council, not a committee. Rob and Natalie discuss the personal reasons and values that lead them to join the Diversity and Inclusion Council. What is psychological safety, why is it important, and how can it be fostered in the workplace? How the Diversity and Inclusion Council has faced resistance since launching, and how Natalie strives to listen to people and meet them where they are. The reason Rob thinks it’s difficult for people to understand the concept of privilege. Who have been major inspirations for championing diversity and inclusion in Natalie and Rob’s lives? Which companies they feel are leaders in promoting and fostering diversity and inclusion. QUOTES “He viewed a council as something that was constant and never going away; it would never expire and would last the life of SanMar.” “I want to make sure that future generations, and even people who are here now, have a place where they feel that they’re included.” “There’s a lot of great things about SanMar but I think we have some work to do in this area.” “How much better can people be at their jobs if they feel truly empowered and emboldened to be who they are?” “The people who are hiring and firing and promoting need to understand what a bias is.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/18065201
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Celebrating 50 Years with Marty & Sharon Lott
01/27/2021
Celebrating 50 Years with Marty & Sharon Lott
This year, SanMar is celebrating its 50th Anniversary and to kick things off, we talked with our founder, Marty Lott and his wife Sharon. Marty and Sharon started SanMar with $1 in the company’s checking account. From there they have worked together selling t-shirts at concerts, unloading boxes at warehouses and teaching their sons the ins and outs of the business. In this episode, Marty and Sharon reveal how SanMar started with a backpack created for college students, discuss the challenges of running a family business and share how being a family…and being a SanMar family…has been at the core of what they’ve created. THE FINER DETAILS OF THIS EPISODE What it means to Marty and Sharon for SanMar to celebrate half a century of operations this year. How they define success on their terms. Marty tells the story of the first backpack he created and how SanMar grew out of it. Sharon shares the story of the infamous yellow T-shirts. How they manage work-life balance in a family business. Why you should tie a rope around your tent. What Marty and Sharon love most about their SanMar family. QUOTES “Fifty years has gone way too fast in my mind.” “Doing what makes you happy is success.” “My greatest joy now is watching my children be in the business.” “As long as you and your partner think alike, have the same goals and have the same values, you’ll be fine.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/17705156
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Dynamic Marketing in a Crisis with Shelley Williams
12/22/2020
Dynamic Marketing in a Crisis with Shelley Williams
Shelley Williams is the Vice President of Marketing here at SanMar. This year has been a whirlwind for her as she is relatively new to the company and the industry in general, having joined up just a couple months before the pandemic hit. In this episode, Shelley discusses how the pandemic compelled SanMar to focus on building relationships, speculates on which advancements spurred on by quarantine will carry forward and emphasizes you should never forget it’s okay to ask for help. THE FINER DETAILS OF THIS EPISODE How the COVID-19 pandemic made Shelley and others reassess their approach to customer care and communication. What SanMar did to adapt its normally in-person practices to a virtual format during quarantine. Breaking down what has and hasn’t gone so well for SanMar’s approach throughout this unusual year. Which COVID-inspired changes and work-arounds may be carried forward even after quarantine ends. Shelley reveals what she’s most proud of when she thinks back on the year. What Shelley is hopeful for in the coming year. QUOTES “You need to reevaluate every message you’re putting out there.” “[COVID] isn’t gonna stop us from doing great work. We’re gonna figure this out.” “We’re all in it together and you know we’re doing crazy things, but we can do it.” “Just because it’s successful doing it the way we’ve always done it, doesn’t mean we have to not look forward to what’s coming.” “What you’ve always done isn’t going to always work.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Checking in with SanMar’s Sales Team, Part 2
11/10/2020
Checking in with SanMar’s Sales Team, Part 2
To get the low-down on what’s going on in our industry, Lisa and Tara spoke to some of SanMar’s channel managers across the country, including Rachelle Manning, Ken Snyder and Mark Bailey. In this episode, our guests discuss how the sporting goods industry has dealt with nearly every sport being canceled this year, they elaborate on how they’ve found ways to make virtual meetings work for them,and they explain why they’re feeling optimistic about the rest of Q4 of 2021. THE FINER DETAILS OF THIS EPISODE Sporting Goods Channel Manager Rachelle Manning discusses how the communal nature of sports brings people together even during hard times. Industrial Laundry Channel Manager Ken Snyder reveals that he was pleasantly surprised at how flexible SanMar’s customers have been during the course of the pandemic. Decorator and Digital Solutions Channel Manager Mark Bailey gets into some of the unexpected product trends to come out of this past year. QUOTES “Everyone is seeing a little bit of light at the end of the tunnel.” “I always think there will be a place for in-person meetings, but I think it’s gonna be really different down the road.” “Those vertical collateral materials really helped them understand where they needed to move to, and we gave them what they needed to make it as easy as possible.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Checking in with SanMar’s Sales Team, Part 1
10/16/2020
Checking in with SanMar’s Sales Team, Part 1
To get the low-down on what’s going on in our industry, Lisa and Tara spoke to some of SanMar’s territory managers across the country, including Matt Foley, Chris Smith, Ben Prasad and Alisha Proffit. In this episode, our guests discuss how Q4 looks around the country, which industries are doing well, and how customers have adapted to the current business climate. THE FINER DETAILS OF THIS EPISODE Matt notices a shift away from PPE purchases. Why virtual meetings are here to stay. How Ben pulled off a parking lot tradeshow. What Alisha thinks has been a silver lining that’s come out of the pandemic. QUOTES “When the world shut down and everyone went virtual, business pretty much went there as well.” “Sustainability has been a really big story for us this year.” “If we don’t have the right answers now, find a solution, find a network and I think we’re a great network to find those solutions.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/16419209
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Making Sense of Virtual Tradeshows with John Lindgren and Cindy Crank
09/17/2020
Making Sense of Virtual Tradeshows with John Lindgren and Cindy Crank
John Lindgren and Cindy Crank are considered to be the driving forces behind SanMar’s tradeshows, which have undergone a significant virtual shift this year in the wake of the COVID-19 pandemic. In this episode, John and Cindy discuss how the tradeshow industry is reacting and adapting to COVID-19, weigh the pros and cons of physical vs. virtual tradeshows and ponder the future of these events. THE FINER DETAILS OF THIS EPISODE What has the shift to virtual and remote work been like for John and Cindy? What’s it like to attend a virtual tradeshow? How do they replicate the feeling of attending one of SanMar’s shows in a virtual environment? One benefit a virtual tradeshow provides that its physical counterpart really can’t. Looking toward the future of post-COVID tradeshows. QUOTES “As time goes on, these different platforms are getting better and better with their communications and offerings.” “What we don’t have in the real world is clicks.” “If you have goals of trying to find new products, if you are looking for a specific customer, get all your stuff in order and do your homework ahead of time.” LINKS SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/16034687
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Doing Good with Cotopaxi’s Davis Smith
08/20/2020
Doing Good with Cotopaxi’s Davis Smith
Lisa and Tara had the opportunity to speak with Davis Smith, the founder and CEO of Cotopaxi, a company that makes innovative outdoor gear while also giving back to the global community. It’s also the newest addition to the SanMar family. In this episode, Davis reveals what goes into making Cotopaxi’s hip AND sustainable bags, discusses the company’s core values and talks about how a kid named Edgar shaped his desire to help the world. THE FINER DETAILS OF THIS EPISODE Davis explains where Cotopaxi got its name and what went into selecting the llama as its mascot. How Davis’ love of adventure and exploration influenced the direction Cotopaxi has taken. How Cotopaxi produces sustainable, colorful, one-of-a-kind bags. What brought Cotopaxi to work with SanMar. Breaking down how exactly Cotopaxi gives back to communities. Davis’ connection and reunion with Edgar, the boy who changed the track of Davis’ life. QUOTES “We didn’t have a lot of money but we could definitely adventure.” “Anyone that has adventured or seen the world or spent time in the outdoors has connected with something bigger than themselves.” “We felt like if there was a time for us to focus on doing good, it was today.” “It’s just really important to build those rituals and traditions around those values so that they’re not just words on the wall but they’re something that everyone lives every single day.” LINKS Cotopaxi: SanMar U: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/15481334
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The Allmade Impact with Ryan Moor and Mel Lay
06/17/2020
The Allmade Impact with Ryan Moor and Mel Lay
Lisa and Tara chatted with Ryan Moor and Mel Lay, two of the founders of Allmade Apparel, an impact-driven company that was founded by a group of screen printers wanting to create positive change in the industry and the world. Allmade is the newest addition to the SanMar family. In this episode, we discuss Allmade’s origin story, including a life-changing trip to Haiti, their commitment to helping people and the planet, and Ryan even gives listeners a few tips for decorating face masks. THE FINER DETAILS OF THIS EPISODE Ryan and Mel think back on their first entrepreneurial ventures. How a trip to Haiti opened Ryan’s eyes and encouraged him to pursue a different kind of business. What Ryan and Mel hoped to change when they founded Allmade with a group of fellow screen printers. Why working with SanMar has allowed Allmade to “go to the next level.” How the COVID-19 pandemic has brought out the entrepreneurial spirit in many people. QUOTES “If you get a better shirt, you’re actually gonna look like a better screen printer without having to do anything.” “So it started about ethical wages and creating jobs for people, and then it quickly transformed into ‘Hey, let’s do that and let’s make a t-shirt that’s better for the planet.” “A lot of barriers that may have been there before are no longer relevant.” LINKS Allmade Apparel homepage: SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/14847554
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Shifting from T-Shirts to Masks with Renton Leversedge
05/12/2020
Shifting from T-Shirts to Masks with Renton Leversedge
Renton Leversedge is the Chief Customer Officer at SanMar. He and his teams have played a pivotal role in quickly switching much of SanMar’s production from making t-shirts to face masks. In this episode, Renton breaks down how SanMar has completely reworked its production priorities, discusses how competitors have become collaborators and elaborates on the methods used to make face masks more attractive to the average customer. THE FINER DETAILS OF THIS EPISODE Renton explains how SanMar became part of the pivotal, industrial force manufacturing face masks in this time of need. Discusses the unprecedented experience of SanMar working alongside companies who are usually its competitors. How the industry can make masks more appealing through branding. An in-depth look at the PPE gown SanMar is manufacturing for use on the COVID-19 frontlines. The tricky logistics of completely reworking supply chains during a crisis. QUOTES “I enjoy being around people so I look forward to the day we’re all back in the office.” “If science says you should wear a mask, then [any] way we can make people feel better about wearing a mask, the better.” “There’s no substitute for being together.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/14380478
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An Evolution of Sustainable Product with Kara Johnson
04/24/2020
An Evolution of Sustainable Product with Kara Johnson
Kara Johnson, a senior merchandiser at SanMar is responsible for building products, setting prices and collaborating with a myriad of teams to develop products. In this episode, Kara discusses how sustainability is now the status quo instead of just a trend, explains why she’s so excited about the District Re-Tee and daydreams about the perfect reserved parking spot. THE FINER DETAILS OF THIS EPISODE Kara breaks down her responsibilities as senior merchandiser and which brands she works with. How SanMar is able to design and create products faster today and how that helps keep up with some of fashion’s every-changing trends. What’s so special about the Re-Tee that Kara wore to this interview? The reason sustainability is easier to manage than you think. QUOTES “You have to stay true to who you are.” “We have the ability to truly affect change in our market and in the world.” “It’s scary to move that fast, but we’ve been able to do it.” “We have to affect the change now because our customers are demanding that.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/14131685
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Decoration and Your Business with Mark Bailey
03/03/2020
Decoration and Your Business with Mark Bailey
Mark Bailey is SanMar’s Senior Manager of Channel Sales on the Decorator and Digital Solutions Team, and a 21-year veteran of the company. His team believes in not only providing customers with their desired products but also in forging meaningful connections. In this episode, Mark explains how his team keeps up with the latest trends, discusses the importance of customer input and dishes on a few decorative trends everyone would be wise to keep an eye on. THE FINER DETAILS OF THIS EPISODE Mark describes his role in creating SanMar’s PSST program. What’s changed the most in the two decades Mark has spent with SanMar. Mark explains what the Online Solutions Team is responsible for and why it merged with the Decorator Relations Team. How does Mark’s team figure out what customers really need? What are some of the questions customers have for Mark and his team? Mark lays out what’s trending in product decoration right now. QUOTES “My life has always been spent [with] boots on the ground and being in the trenches.” “We decided we were going to take ownership and help our customers out.” “We’re helping them discover new opportunities that would give them a unique advantage in the marketplace.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/13392986
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SanMar Radio at PPAI with Brittany David and Danny Rosin
02/11/2020
SanMar Radio at PPAI with Brittany David and Danny Rosin
Lisa Terry and SanMar’s social media writer Josh Storey continue with their interviews from the show floor at PPAI in Las Vegas! Their guests are Brittany David and Danny Rosin: Brittany is the vice president of sales with SnugZ USA and the chair of the board for PPAI; Danny is the president of Brand Fuel, a merchandising agency based in North Carolina. In this episode, Brittany discusses the importance of not just equality but inclusion in the promotional merchandise industry, and Danny delves into what companies can do to be equitable and give back. THE FINER DETAILS OF THIS EPISODE Brittany discusses SnugZ’s role as the “lanyard king” of the industry and how the company is a “creative leader.” Why is an alpaca attending the SnugZ booth? Brittany explains PPAI recent, important political victory and what it means for the promotional products industry. What has she been most proud of in her time on the board? Which women in Brittany’s life have inspired her? How did Danny foster his entrepreneurial spirit growing up? Danny relates how he discovered the value of philanthropy as a troublemaking teenager. What criteria make for a purpose-driven company, and who in this industry are giving back? QUOTES “Oh, that’s the SnugZ booth. Of COURSE there’s an alpaca.” “There’s plenty of opportunities for women in this business, just like there’s plenty of opportunities for great men too!” “Keep creating products that are connected to purpose.” “Work, wealth and wisdom: what are you gonna bring?” “I’m one of those guys who, in college, needed to figure out a way to make some ancillary capital to do the things my parents didn’t want me to do.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/13089143
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SanMar Radio at PPAI with Bobby Lehew & Kate Plummer
01/28/2020
SanMar Radio at PPAI with Bobby Lehew & Kate Plummer
It’s a new year, which means it’s tradeshow season! At the PPAI Expo in Las Vegas, Lisa Terry and SanMar’s social media writer Josh Storey spoke with industry experts Bobby Lehew and Kate Plummer. Bobby is the Chief Content Officer at Commonsku, a comprehensive sales and marketing tool. Kate is the Vice President of Sales and Marketing at customized awards manufacturer Clearmount. In this episode, Bobby discusses the role of storytelling in business and dispels myths about the power of spontaneity, while Kate talks about her early start in business and explains how she’s effectively built a community in her company, the industry and on social media. THE FINER DETAILS OF THIS EPISODE Bobby explains what storytelling means to him. How has the nature of storytelling changed, especially in regard to the development of technology? What you people do to make your story stand out when everyone has their own platform. Bobby’s advice for creating empathetic bonds with your customers. How Kate defines community and why it’s essential to any successful company. Why it’s important to keep your viewpoints open and keep expanding your horizons. What’s your differentiation point? The relationship between education and mentorship in building a community. Finding a community that fits your needs. QUOTES “Every major religion, every major thought, every major philosophical idea has been carried on the back of a story.” -- Bobby Lehew “If you know your audience well, then you’ll know what they come to expect from a story.” -- Bobby Lehew “We make our decisions emotionally and justify them rationally.” -- Bobby Lehew “Ingenuity is taking any product that anyone can get and then transforming that into an experience which no one else can emulate.” -- Bobby Lehew “You’d be surprised at how many people are very open to sharing their secret sauce.” -- Kate Plummer “I am like a pirate: if I can pillage your brain for information, I am going after it.” -- Kate Plummer “Reach out; be part of it.” -- Kate Plummer LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/12907565
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Flashback: John Lindgren, SanMar's Tradeshow Expert
12/17/2019
Flashback: John Lindgren, SanMar's Tradeshow Expert
The year is almost over, which also means that tradeshow season is coming up fast! For the occasion, Lisa and Tara and revisiting their interview with this show’s very first guest, John Lindgren. He’s SanMar’s tradeshow expert and knows what it takes to have a successful presence at a tradeshow - he's been doing it for decades. In this episode, John discusses his time working at SanMar’s tradeshows, explains why no amount of technology can replace people, shares his stories of fire and floods, and gives helpful tips and tricks for a successful tradeshow experience. THE FINER DETAILS OF THIS EPISODE: John lists the various “hats” he’s worn throughout his time at SanMar and what it was tradeshows were like 20 years ago. What being and working at a tradeshow is like, and how these shows can truly benefit businesses. How SanMar’s tradeshow presence has changed over time. Why John is hesitant to factor technology into SanMar’s tradeshow exhibits. What “road shows” are and why they may be beneficial for some exhibitors. John’s tips and tricks for those planning on visiting a tradeshow. Why even just attending a show can require as much planning as exhibiting at one. The Dallas Convention Center Incident. How John measures success at tradeshows. QUOTES: “It’s those little journeys I laugh at because I’m still doing them but in a totally different way.” “When folks come to our SanMar booth, they want to see people - they want to talk to us.” “Be smart about how you walk the floor.” “You never know what could happen, including fire, rain or earthquakes.” “We can’t just show up and expect these shows to come to us or the people to come to us. We have to make sure we’re doing our due diligence of making it worth their time.” LINKS: SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Best of SanMar Radio 2019
12/03/2019
Best of SanMar Radio 2019
It’s almost the end of the year and Lisa and Tara have decided to wrap up this first season of SanMar Radio. The podcast crew would like to thank everybody for listening and learning! For this very special season finale, we take a look back through 2019 and highlight some of our favorite moments with our friends and colleagues at SanMar. THE FINER DETAILS OF THIS EPISODE VP of Sales Dan Tushar reveals how customers can set themselves up for success. Susan Rye, director of strategic accounts, on her strategy for increasing sales. SanMar’s decoration expert Jason Murphy on how you can set yourself apart from the competition. Director of Channel Sales Barb Herman explains just how valuable the industrial laundry market is. How Rachelle Manning, sporting goods channel manager, keeps up with trends. VP of Brand Management Shelley Renning on how SanMar has made its products and processes more sustainable. Lee Strom, vice president of marketing, shared his tips for effective messaging. Josh Storey, SanMar’s social media guru, reveals how to get the most out of your social profiles. SanMar CEO and owner Marty Lott on how he believes the industry will change in the future. Exploring Amazon’s impact on the digital marketplace with Director of Global Logistics John Janson. Pat Noonan, chief product officer, discusses how to weather the storm that trade tariffs are causing. QUOTES “In the event the budget changes, have an option at a better price point.” “Good customer service [is] good communication.” “People want something that fits them and is in their authentic colour.” “People love when we pull back the curtain and show them behind the scenes.” “Most of the volume in this industry has been driven because of relationships.” “They feel like they were involved in the solution and we cared enough to ask for their partnership.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
/episode/index/show/sanmarradio/id/12224198
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Getting to Know SanMar Radio Hosts Tara Wingo & Lisa Terry
11/18/2019
Getting to Know SanMar Radio Hosts Tara Wingo & Lisa Terry
Lisa and Tara are switching things up this week by turning the interviewer’s microphone on themselves, SanMar social media guru Josh Storey is asking the questions this time. In this episode, our usual hosts discuss the ins and outs of their daily jobs, explain how their work helps make SanMar U what it is, and reveal the key building blocks to recording a good podcast. THE FINER DETAILS OF THIS EPISODE How Lisa and Tara used their backgrounds in radio and film to fit right in at SanMar. Why there’s no such thing as a “normal day” for a project manager. The reason project management is both about healthy relationships and also wrangling cats. The research and experience that went into creating SanMar U. What goes into preparing for a SanMar Radio episode and why Lisa and Tara don’t let their guests know the questions up front. How our hosts measure success. What podcasts Lisa and Tara listen to on their own time. Lisa and Tara’s advice for those looking to start their own podcast and what they have planned for 2020. QUOTES “No two projects are ever the same.” “I love being challenged and I love being able to create something out of nothing.” “Giving people a chance to just tell their story is a really freeing experience.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram: SanMar U email:
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Creating Custom Apparel with Ray Hong
11/05/2019
Creating Custom Apparel with Ray Hong
Ray Hong is a Custom Apparel Project Manager at SanMar, and is responsible for overseeing bespoke products from initial quote to final delivery. In this episode, Ray discusses what it’s like to help design and create unique products, reveals the right questions to ask customers who need help clarifying their ideas, and explains how to stand out in a fast-paced market. THE FINER DETAILS OF THIS EPISODE How Ray came to work with SanMar and join the custom orders program in its infancy. Which products can be customized and how does Ray with work with customers during the customization process? How long does the customization process take? What Ray thinks is the most exciting (and occasionally scary) part of customization. Ray’s method for helping customers figure out what they’re looking for when they don’t have a clear idea. How alpaca wool figured into one of the more unique projects Ray and the team have worked on. Where Ray thinks custom clothing design is headed in the near future and how he personally measures success. QUOTES “Pretty much anything that we produce through our network...can be customized.” “We want to gather all the information that we can at the beginning so there’s no surprises later.” “When we go and do something custom — completely custom — it’s kinda like off-roading.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Navigating Brands and Trends and with Rhea Aslin
10/22/2019
Navigating Brands and Trends and with Rhea Aslin
Rhea Aslin is the senior brand director at SanMar, overseeing merchandising and design for several of our key brands. In this episode, Rhea explains how developing a brand is like telling a story, discusses what she does to stay on top of fashion trends and describes how the apparel market is having to evolve to meet customer expectations. THE FINER DETAILS OF THIS EPISODE Rhea lays out her responsibilities as the company’s brand director and which brands she oversees. Which SanMar brand has been Rhea’s favorite over the years? How customers’ expectations of what their apparel can do is changing the way we develop product. Rhea explains what it’s like to go on a product “shopping trip.” How difficult it can be to develop a product and not have that piece be picked up for production. Which trend does Rhea look back on in regret? How she and her team analyze trends and try to predict which will stay and which will go. QUOTES “My job as a brand director is to make sure all those ideas that the merchandisers have come together as one story.” “Did I produce the best results for the company that’s entrusting me to do my job? That’s how I measure success.” “We’ve programmed people to expect a lot and for a lower price.” “When you stop trying is when you become stale.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Weathering Global Challenges with Pat Noonan
10/08/2019
Weathering Global Challenges with Pat Noonan
Pat Noonan is SanMar’s chief product officer. His teams oversee product design, manufacturing, sourcing, and quality assurance across the company. In this episode, Pat shares how his time in the Navy taught him how to keep things in perspective, how SanMar’s relationship-based approach to sourcing helps us weather global challenges and how our industry is changing lives for the better. THE FINER DETAILS OF THIS EPISODE Pat discusses his time in the Navy — including his family sword — and how that experience helps him now at SanMar. How SanMar’s service mentality made the transition from military to civilian life easier for Pat. Pat walks us through the lifecycle for the design, manufacture and distribution of an average SanMar product. What are some of the challenges SanMar faces when sourcing products? How SanMar is dealing with the current trade situation between the United States and China. What SanMar does to ensure product quality across multiple production locations worldwide. How SanMar maintains sustainability across its supply chain and how Pat personally measures success. Why Pat is so proud of SanMar’s Canvas for Good initiative. QUOTES “We get inspiration certainly from the marketplace but also from our global partners.” “We’ve become much more deliberate and intentional in how we bring a product to market.” “Apparel sourcing is defined by how dynamic it is, and honestly that’s kind of part of the fun of it too.” “We’re really involved in all stages of production to ensure that we get consistent, high quality products.” “We are gonna be able to offer a truly sustainable, value-oriented product here in the years ahead, and I’m really excited about it.” “We’re lifting up lives and making a hugely positive difference!” LINKS Canvas For Good: SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Building a Successful Customer Service Team with Adam Gould
09/24/2019
Building a Successful Customer Service Team with Adam Gould
Adam Gould is a senior manager of sales operations at SanMar, overseeing many of our company’s customer service interactions. In this episode, Adam reveals his tips for training an effective customer service team, discusses how technology helps employees who work remotely feel closer as a team, and explains how you can turn a challenging customer service experience into one that works in everyone’s favor. THE FINER DETAILS OF THIS EPISODE Adam explains how his team works with the rest of SanMar and why working with all different kinds of people is one of his favorite parts of the job. Adam relates his extensive customer service experience and discusses why he still finds interacting with clients refreshing. What SanMar does to most effectively train its customer service specialists. Discusses the relatively high number of employees that work from home and how SanMar has successfully pivoted to support them. Adam’s advice for SanMar customers looking to train their own customer service providers. How you can flip a tense or difficult customer service experience around. Adam describes his own personal measure for success in his line of work. Some of the highs and lows of Adam’s customer service work at SanMar. QUOTES “All along the way it’s been really fantastic to watch people grow and succeed.” “It’s nice to be able to get out in front of our customers and see what’s actually happening in the industry.” “We are well taken care of and we take care of our customers the same way.” “You have to listen to the whole problem before you start to solve.” “It’s really exciting to see people enjoy what they do and do it really well.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Understanding the Behind-the-Scenes Business of Industrial Laundry with Barb Herman
09/10/2019
Understanding the Behind-the-Scenes Business of Industrial Laundry with Barb Herman
Barb Herman is SanMar’s director of channel sales, and for the majority of her career, she has focused on the “biggest little industry you’ve never heard of” — industrial laundry. In this episode, Barb explains what makes industrial uniforms durable yet stylish and discusses the important role that industrial laundry and uniforming services play as they work behind the scenes to support businesses that impact our everyday lives. THE FINER DETAILS OF THIS EPISODE Barb explains how industrial laundry has been a part of her life since high school. If you want an idea of how big a business industrial uniforms are, just check out its fleet of trucks. Examine how industrial laundry delivery is a relationship-based business. The wide range of products that industrial laundry services deliver to businesses. How industrial laundry is one of the last “blue collar cool” services and is very important for certain employment demographics. What SanMar does to make its industrial laundry (IL) uniforms both appealing and durable. What we do to stay fashionable while our apparel remains functional. The industry’s methods for making a sustainable product. QUOTES “There’s no such thing as a textile emergency — even though we all feel that way many days.” “The industrial laundry industry’s kind of credited with keeping people safe, looking good and keeping people feeling good about going to work every day.” “It’s an incredible story for the environment; it’s a great story for public safety and employees.” “You just know you look good because somebody did their job.” “They’re the hidden business that helps business run.” LINKS The funny video about snag-proof polos that Barb refers to: SanMar’s Uniforming Services Team: SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Making a Home Run in the Sporting Goods Market with Rachelle Manning
08/27/2019
Making a Home Run in the Sporting Goods Market with Rachelle Manning
Rachelle Manning is SanMar’s sporting goods channel manager. She has been involved in sports and in the sporting goods market for most of her life and she works with her team to help customers strategize and grow their businesses. In this episode, Rachelle discusses how utilizing technology can drastically improve sales, how customers can keep up with what’s trending in the market and how knowing the difference between Tennessee Orange and Clemson Orange can be a real game changer. THE FINER DETAILS OF THIS EPISODE Rachelle recollects her early days with SanMar and how she had to relearn some key clothing terminology when she came on board. How Rachelle grew up with sports and what the current sporting goods market is like. Why speaking the same lingo as those in the sporting goods market can make or break a sale. Where Rachelle thinks the greatest opportunity for growth in the sporting goods market is and why she feels it’s difficult to break into this industry. Why the Color Guide can be a customer’s key to success. Which trends Rachelle thinks people should keep an eye on and what you can do to stay on top of the latest fads. Rachelle’s favorite part about going on roadtrips for her job. Why the recent changes in the sporting goods and online retail industries don’t scare her. QUOTES “Sporting goods is all I know.” “Team sports is basically where we hang our hat.” “The more items we get on those team stores, or spirit stores or school stores, the more successful we’re gonna be.” “We have to sell by color because people buy by color.” “People want something that fits them and is in their authentic color.” LINKS SanMar’s Color Guide: SanMar’s Team & Fanwear Guide: SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Telling Today's Marketing Stories with Lee Strom
08/13/2019
Telling Today's Marketing Stories with Lee Strom
Lee Strom is SanMar’s Vice President of Marketing, having spent most of the last two decades managing a wide variety of personalities, from analysts and project managers to digital marketers and creative staff. In this episode, Lee describes how SanMar’s approach to marketing, and SanMar itself, has changed during his many years with the company, debates the merits of a physical catalog in today’s day and age, and discusses his own future with SanMar. THE FINER DETAILS OF THIS EPISODE How Lee came to work for SanMar 18 years ago, and how the marketing department,and especially the website, have evolved since he started. Why the way SanMar presents itself has been the biggest thing that’s changed in Lee’s nearly two decades with the company. The changing role of SanMar’s physical catalog and what relevance it still has today. The reason marketing departments are having to deploy a wider range of tactics in appealing to today's customers. Lee’s advice for SanMar customers on how to more effectively market their products. The story of Professor Noggin and how it’s possible to fall behind by being too far ahead. What’s in store for SanMar’s marketing strategy and Lee’s own career. Lee explains how SanMar operates responsibly and gives back through A Canvas for Good. QUOTES “We don’t have 2,000 products, we have 2,000 stories to tell.” “I think this industry finds you and I believe it found me.” “In marketing, we are the left brain to the right brain of everything, all in one department.” “I don’t see any slowdown. If anything, I see an acceleration of what marketing needs to do to stimulate customers.” “This industry allows us to bring communities together and people together in beautiful ways.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Solving Today’s Logistics Challenges with John Janson
07/30/2019
Solving Today’s Logistics Challenges with John Janson
John Janson is SanMar’s director of global logistics, overseeing a 20-person team responsible for coordinating orders across our warehouses and ensuring customers receive them as quickly as possible. In this episode, John reveals why he thinks he has one of the best jobs around, explains how SanMar is keeping up with newer next-day delivery expectations, and explores the effects of “Amazonization.” THE FINER DETAILS OF THIS EPISODE What logistics entails and how John came to be so experienced at it. How John came to start meeting customers face-to-face and why he prefers that kind of interaction. Looking at the widespread effect Amazon has on logistics and supply chains. Why John believes standards for delivery will become more demanding in the near-future, and how SanMar is planning to meet that challenge head-on. The reason change is John’s favorite part of his job. What John’s personal metric is for measuring success. Taking a peek at John’s surprising hobby. What SanMar is doing to ensure its supply chain is as sustainable as possible. QUOTES “I’ve been in the industry for almost 30 years and this is far and away the best opportunity I’ve had.” “There’s very few parts of the United States that we can’t ship it on one day and deliver it before three o’clock in the afternoon the next day.” “SanMar is a global logistics company that sells apparel.” “If we’re helping to drive profitable growth and expanding our customers’, that’s a win.” “SanMar’s just gone so far above to make sure that we’re doing things the right way and in a good way.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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Finding Sales Success and Solutions with Dan Tushar
07/16/2019
Finding Sales Success and Solutions with Dan Tushar
Dan Tushar, SanMar’s vice president of sales, is involved in every aspect of the sales process and works with our customers to optimize their success. In this episode, Dan shares why it’s so important to have a diverse customer base, what it means to be a leader and how helping your customer find solutions can often be your most successful sales strategy. THE FINER DETAILS OF THIS EPISODE How Dan is involved with every step of the sales process. What approach SanMar takes with its sales strategy. How the company builds trust with its customers. Why customers need to understand the value they bring to their clients. Dan’s tips that customers can use to increase their sales. How selling has changed and some mistakes he’s learned from. The difference between managing and leading, and why Dan thinks you can’t really learn how to lead. Some of Dan’s favorite customer experiences. What he loves most about being a father and grandfather. QUOTES “My job really hasn’t changed; who I manage has changed.” “We have to get our inspiration from our customer’s success.” “Be diverse in the kind of clients you bring in.” “I think generally people want to be led. They don’t want to be managed.” “Whatever I did, whatever I sold, I wanted to be in front of people.” LINKS SanMar U homepage: SanMar’s Facebook: SanMar’s Twitter: SanMar’s Instagram:
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