Search Laboratory Podcast

Get the latest digital marketing insights from the Search Laboratory podcast.

Unlocking future-proof solutions for B2B marketers 04/25/2023

Unlocking future-proof solutions for B2B marketers In this thought-provoking podcast, a team of digital marketing experts deep-dive into the pressing challenges that B2B marketers are grappling with today. From navigating the complex economic landscape to effectively identifying and engaging with multiple decision-makers, the team offers insightful perspectives on what it takes to succeed in the B2B world. They explore the role of cutting-edge technologies like AI and machine learning in modern marketing and speculate on how these tools will shape the future of the field. This is a must-listen for anyone looking to stay ahead of the curve in the ever-evolving world of B2B marketing. /episode/index/show/searchlaboratory/id/26644758

The challenges in travel marketing and the road to digital maturity 10/21/2022

The challenges in travel marketing and the road to digital maturity In this episode, we are joined by Sarah Fowler, Head of Brand & Acquisition at Riviera Travel, and Lennert De Jong, President at Planet and former CCO at citizenM Hotels. Together they reflect on the turbulence the pandemic caused for the travel, tourism and hospitality sector and how they dealt with the disruption. The team explore the challenges and opportunities the travel industry faces as it gets back on its feet, how to build a strategy to scale activity as demand increases, and how you can shift your business towards digital maturity. /episode/index/show/searchlaboratory/id/24758679

The changing landscape of data privacy and what marketers need to know 07/22/2022

The changing landscape of data privacy and what marketers need to know In this episode, Search Laboratory’s Founder Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, and Pete Whitmarsh, Head of Paid Media. They are also joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company, to discuss the ever-changing landscape of data privacy and what marketers need to know. They cover the various changes to data privacy in recent years, and the impact on analytics, as well as marketing tracking and execution. They also explore compliance, user sentiment and behaviour, the latest technological updates and what marketers should be doing now. /episode/index/show/searchlaboratory/id/23826512

Unlocking Retail Data to Drive True Business Growth 06/28/2022

Unlocking Retail Data to Drive True Business Growth In this episode, Search Laboratory's Founder, Ian Harris is joined by Dave Howlett, Data Solutions Architect and Anita Klinkosz, Digital Strategist. The team are also joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct. They discuss the key issues that retailers face, such as stock issues and returns, establishing the impact of product margins, revenue versus profit, and incorporating customer lifetime value. Exploring the importance of tracking the right data to unlock the insights that will lead to true business growth. /episode/index/show/searchlaboratory/id/23387096

Digital Marketing Trends and Predictions for 2022 01/26/2022

Digital Marketing Trends and Predictions for 2022 In this podcast episode, Search Laboratory’s CEO, Chris Attewell, is joined by Leonie Mann, Head of Technical SEO, Pete Whitmarsh, Head of Paid Media, James Kenny, Head of Programmatic and Jimmy McCann, Head of Digital Strategy. The team are also joined by Julia Munder, International Marketing Director of luxury leather goods brand Maxwell-Scott. In the face of a cookie-less landscape, the next generation of Google’s Analytics and marketplaces’ immense growth, the team discuss the current and emerging trends of 2022, with an eye towards retail. /episode/index/show/searchlaboratory/id/21904766

What is Business Intelligence and How Can it Transform Your Business 12/07/2021

What is Business Intelligence and How Can it Transform Your Business In this episode, Search Laboratory’s Founder, Ian Harris is joined by Mike Walkden, Head of Business Intelligence, Jimmy McCann, Head of Digital Strategy and Heidrun Luyt, former CMO of IG Group. They unpick what business intelligence actually is, how data gathering has changed over the years and how a myriad of data sources are then used to create a data-driven digital strategy. They explore examples of what can be done, and the tools you can use at different stages in your business intelligence journey. /episode/index/show/searchlaboratory/id/21352952

Black Friday 2021 Predictions, Trends and Opportunities for Brands 10/14/2021

Black Friday 2021 Predictions, Trends and Opportunities for Brands In this episode, Search Laboratory founder, Ian Harris is joined by a team of experts to discuss the lessons learned from last holiday season, the trends across digital channels and their predictions on the role of the highstreet. They recommend strategies to maximise your Black Friday sales, including best practices for using automated bid strategies, adapting a bespoke media strategy for marketplaces and more. The team also cover the implications of privacy and its effect on retargeting and audiences. /episode/index/show/searchlaboratory/id/20805992

The End of Third-party Cookies and The Future of Privacy 05/29/2021

The End of Third-party Cookies and The Future of Privacy In this podcast episode, Search Laboratory’s Founder, Ian Harris and the team discuss the phasing out of third-party cookies and the future of privacy. They explore the effects of changes to tracking and analytics and what marketers should be doing right now. /episode/index/show/searchlaboratory/id/19284191

Digital Marketing Predictions For 2021 12/06/2020

Digital Marketing Predictions For 2021 In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital - Earned and Owned to discuss the long-term effects of COVID-19 on various sectors and how it's accelerated the shift to online. They explore the changing role of automation, AI and machine learning in digital marketing. The team considers the future of cookies and the growth of other channels, such as marketplaces. /episode/index/show/searchlaboratory/id/17082923

Cookies + Tracking: What It Means For Marketers 07/09/2020

Cookies + Tracking: What It Means For Marketers In this podcast episode, Search Laboratory’s Founder, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of the solutions to these problems and what the future will look like regarding this growing issue. /episode/index/show/searchlaboratory/id/15144146

Kick-starting your marketing in a post-pandemic world 05/27/2020

Kick-starting your marketing in a post-pandemic world The coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of SEO and Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy discuss how to know when to ramp marketing back up again, the different tactics that may be required and what you should be doing now. /episode/index/show/searchlaboratory/id/14585936

Digital Marketing Trends and Predictions for 2020 01/23/2020

Digital Marketing Trends and Predictions for 2020 In our first podcast, Search Laboratory's Ian Harris, joined by Rob Marsden, Head of SEO and Pete Whitmarsh, Head of Paid Media, discuss the role of artificial intelligence and machine learning over the past year and where they expect this trend to go in the year ahead. They also delve into the effects of voice search and the rise of Marketplaces on SEO and PPC, and the future of data collection and protection for marketers. /episode/index/show/searchlaboratory/id/12859886

Search Laboratory Podcast

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