The Sell it, Sister! Podcast
Selling doesn't have to SUCK and you don't need to be on the brink of burnout to run a successful, sustainable business. Bro-marketing culture and sketchy MLMs have given modern business a bad reputation. Selling and marketing can feel sleazy, daunting, and downright scary. But running a profitable business you love is possible! You CAN make more money without complex systems or sleazy sales tactics. Here on The Sell it, Sister! Podcast you're going to learn how to hit your sales goals without the hustle or the headache. Get ready to sell it...Sister!
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UPDATE: Read My Book & Work With Me in 2023!
11/23/2022
UPDATE: Read My Book & Work With Me in 2023!
Hot damn, my book is finally HERE! After 3 years of working on it it’s finally out in the world and surprisingly it’s NOT a business book. It’s a book about making change in the world. You can learn more and get a free chapter at Also, if you’ve been wanting to work with me, a new cohort of Rebellious Success is beginning in late January 2023. Go to to learn more and apply.
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Summer Break Announcement, Where to Find Me & What’s Next!
05/25/2022
Summer Break Announcement, Where to Find Me & What’s Next!
After three years of weekly content, the team at Erika Tebbens Consulting is taking a summer break! Historically we’ve replayed much-loved episodes for a portion of the summer months so that content can continue to be published while we work on other things. However, this year we decided to take an actual break so that we can all enjoy more of what matters most in life. Before we go, Erika has a special message for you. Don’t forget, with over 150 episodes there’s plenty to listen to while we’re away. And you can always reach out to Erika over at . Links: Plan for Profit:
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How to Prep for Hiring & Grow Your Dream Team w/ Patti Meyer
05/18/2022
How to Prep for Hiring & Grow Your Dream Team w/ Patti Meyer
Getting support is so essential for sustainable business growth, but that doesn’t mean you need a full-time employee or huge team to get results either. There are things to consider before you hire, as you’re hiring, and once your new team member joins your team. That’s why I’m thrilled to invite my own business manager Patti Meyer on to share her extensive knowledge around outsourcing and hiring. Patti has been part of my team for 2 years but she’s been running businesses for nearly 20, and has a wealth of experience when it comes to leading teams and making sure things are working smoothly behind the scenes. She shares her best practices for prepping systems ahead of hiring, deciding on what help you need, finding the best people, and being able to work well with them once they’re hired. If you’re ready to grow, or even just thinking about it, check out what she’s got to share. Bio: Patti Meyer is the Founder and CEO of BizMagic, a Virtual Business Management and Support Agency, where she and her team support female and non-binary entrepreneurs doing good in the world who feel overwhelmed by the back-end tech of their business and need help making it all hum. BizMagic creates, implements, and teaches the tweaks that help its clients to make a bigger impact with less stress. Patti has been in business management and working with entrepreneurs for over 20 years and her favorite things to do in her business are strategizing with clients, building websites, and helping train her team to support all of BizMagic's clients. When she's not working, she loves to be in nature or with her kitties. Links: Plan for Profit:
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What Nobody Tells You About Perfectionism w/ Audrey Holst
05/11/2022
What Nobody Tells You About Perfectionism w/ Audrey Holst
Are you or have you ever been a perfectionist in at least one area of your life? There’s a good chance the answer to that is “yes.” Which is why this episode with perfection expert Audrey Holst is going to be so impactful for you. In this episode she shares what’s REALLY at the root of perfection, how it can rear its ugly head in sneaky ways even if you think you’ve gotten beyond perfection, what to do about it so it doesn’t hold you back or burn you out, and why it’s urgent that we deal with perfection right now. I’ve learned so much from her over the years and even more in this conversations. It’s such an important topic and can be so damaging for so many reasons. Links: Plan for Profit: Audrey’s Website: The Perfectionist Archetype Guide: LinkedIn:
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Using Your IP as a Saleable Asset with Erin Austin
05/04/2022
Using Your IP as a Saleable Asset with Erin Austin
Did you know you could be sitting on a goldmine in your business? Your intellectual property, or IP, has the potential to be its own income stream without you having to market it! It may sound too good to be true, but it’s not. In this episode, I talk with Erin Austin who’s an expert at helping entrepreneurs package and sell their brilliance. You might have a framework or methodology that could be sold in a variety of other formats to bring you more revenue. And it’s possible to sell an entire business if you set things up the right way. I learned so much in this episode and I know you will too. So even if you aren’t looking into this right now, I suggest listening to get your mind going with ideas of what’s possible in the future. Links: Plan for Profit: Erin’s Website: LinkedIn:
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How & Why I Do My CEO Days
04/27/2022
How & Why I Do My CEO Days
For the past few years every Monday is my CEO Day and these have become non-negotiable for me. They are a partial answer to the common complaint of, “I never have enough time to work on my business!” If you are waiting around to find the time, it’ll likely never come. That’s why it’s imperative to intentionally pre-plan it out and get it on the schedule. It doesn’t matter what day of the week it is, or the frequency, that’s for you to decide. But having them gives you time for the things that help drive future success without leaving you scrambling to get everything done. Things like financial tracking and forecasting, content planning and creation, business development tasks, strategic planning, and more. In this episode I walk you through what I do and why it helps me keep momentum toward revenue growth without working more. Links: Plan for Profit:
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Breaking Business “Rules” & Finding Greater Success
04/20/2022
Breaking Business “Rules” & Finding Greater Success
Online business can be fraught with frustrations over what we “should” be doing if we want to be successful, but what’s really true? Who made these rules and are they mandatory? What happens if we break them? Will we be liberated and happy or will our businesses fall apart? In this week’s episode I want to address some of the most common ones, if they are really necessary, and what some alternatives might be. Hopefully this helps to bring you more peace from week to week, and more success too!
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Using Social Media Mindfully w/ Andréa Jones
04/13/2022
Using Social Media Mindfully w/ Andréa Jones
In a time where being on social media is really important as a business owner, it can feel hard to draw boundaries around how much time is too much time over there. It can feel like in order to be successful we need to be all the places all the time, but that’s a recipe for disaster. Unless you’re outsourcing all of your social to an agency like the one my guest runs, you’re going to crash and burn if you aren’t mindful about social media. That’s why in this week’s episode I brought social media agency owner and expert Andréa Jones on to talk about her approach to social media mindfulness. She’s got great insights and tips on how to make the most out of social media for your small businesses without it overtaking your life. Links: Rebellious Success: Website: TikTok: Instagram: YouTube:
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3 Tips for Rebranding as You Level-Up
04/06/2022
3 Tips for Rebranding as You Level-Up
At various points in your business you’ll begin to realize something no longer feels quite right with your brand. It could be that you’ve pivoted and the message no longer aligns perfectly, or your positioning is different and the visuals no longer match. Or you just feel like your business has grown up a bit and needs a vibe that matches that growth. I just went through this process myself, and concept to completion took about six months. In this episode I’m sharing my best tips with you on how to make the process more successful and less stressful. Links:
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What to do When Things Feel Hard
03/30/2022
What to do When Things Feel Hard
I know it seems like when the money is coming in consistently that everything will be wonderful and that the money will smooth everything else over. That’s rarely the case. Because as your business grows financially, usually your responsibilities do too. You may have team you pay, larger investments you’ve made, household bills you’re responsible for, etc. These things are great but can come with their own frustrations. Not to mention, the world of business is always changing, and we are always changing too. You might be bored with what you’re offering and ready to pivot, or ready for a huge price increase and terrified about it. There will always be hard moments but they don’t have to stop our longterm growth. Links:
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Marketing vs. Sales Activities
03/23/2022
Marketing vs. Sales Activities
If you consistently market but aren’t getting consistent sales it might be because you aren’t adding in enough sales activities. When you’re a solo-entrepreneur or have a small team you’re often doing these in tandem and the lines can blur. Plus, in our “content-centric” online spaces it can seem like the answer is to simply post and wait for people to flock to you. Yes, your content can convert on it’s own, but if you’re a service-provider, consultant, or coach who works directly with clients it’s really important to add sales activities into the mix. That’s why I’m breaking down the difference between sales and marketing activities this week and giving you several examples to choose from. Links:
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Dealing with “Money Baggage” in Business w/Stephanie Cleary
03/16/2022
Dealing with “Money Baggage” in Business w/Stephanie Cleary
We want to make money in our businesses, but sometimes (a lot of times) money comes with baggage. Stories and emotions both old and new often bubble to the surface when it comes to looking at and managing our financials. But sticking our heads in the sand is not a good business practice! So what’s a person to do? That’s why I brought Stephanie Cleary onto the podcast to talk about why it’s often so hard to look at our numbers even though we know we need to, and what we can do to start to get more comfy with it. Links: Website: Instagram:
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5 Ways to Maximize Your Marketing
03/09/2022
5 Ways to Maximize Your Marketing
You’re already doing marketing so why not maximize your efforts? Often there are simple things we can do in order to get a larger return on investment for the time we spend marketing our offers. When you do these things you’ll stop feeling like all you’re doing is putting out content and waiting for people to book sales calls. Instead, you’ll grow your business more quickly and steadily, and can perhaps stop creating so much content to reach your goals! In this episode I’ll be sharing my top five suggestions of things you can do right away to start getting more mileage from your marketing. Links:
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The #1 Reason for Growth Plateaus (& What to Do About It)
03/02/2022
The #1 Reason for Growth Plateaus (& What to Do About It)
Time and time again when I work with clients who are stuck at a growth plateau it’s not that they aren’t smart enough, or that they aren’t working hard enough. In fact, they’re usually working way harder than they have to be! In their frustration many have said to me, “I just want to do what I do and not have to do all of the business stuff!” However, we all need to market and sell if we want to keep doing the work we love. Thankfully you don’t have to be an expert at sales and marketing in order to be successful! You simply need a few skills and a solid plan. In this episode I’ll explain how to stop chasing trends and start selling smarter. Links:
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What to DIY & Where to Get Help
02/23/2022
What to DIY & Where to Get Help
When business is chugging along and you’ve got more money to invest in help, it can be overwhelming wondering where to best invest it. The options are endless and everyone has different suggestions. In this episode I share my thoughts on how to approach the various areas of your business where you could get help and how to decide on which help to invest in. Remember, you can keep your business as simple or complex as you want it as you grow. But if you want to grow faster, getting expert help in areas where you struggle is a smart choice. Links:
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An Offer Type for Repeat Sales
02/16/2022
An Offer Type for Repeat Sales
One thing I’ve had in my business for years and that I share with my clients is an offer type that makes it simple to have repeat sales. It’s also a really great way to ensure you’re getting more qualified leads for your offers that are a larger time or money investment. I often refer to them as “On-Ramp/Off-Ramp” Offers or “Hell Yes!” Entry Offers. These are short time-investment, but high-impact offers that can really help to ramp up your revenue and allow you the opportunity to impact more people. I explain what they are, how to use them, and why they are so valuable in this episode. Links:
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My Best Lead Generation Strategy
02/09/2022
My Best Lead Generation Strategy
I was asked recently what my best strategy has been for lead generation and the results might surprise you! No, it’s not creating more content, nor is it podcasting! It’s also not spending hours scrolling on social media. Yes it takes time and intentionality, but not only has it allowed me the opportunity to work with the coolest people, but it’s also enabled me to make new friends, do fun collaborations, and given me exciting visibility opportunities. To learn more about what it is and why I love it so much, check out this episode. Links:
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Decolonizing Time with Ixchel Lunar
02/02/2022
Decolonizing Time with Ixchel Lunar
You know how you hate hustle-culture but always feel like you don’t have enough time? Yep, that’s pretty much standard when we live under traditional “clock time” that’s come from dominator culture. Not to mention growing up under systems that demand extractive productivity from us. But what if we could shift that? Turns out we can and Ixhcel Lunar speaks on it in this incredible interview. Ixchel is passionate about helping people rethink their relationship to time, especially time scarcity, and teaches them how to get into a natural flow state. Ixchel’s work is infused with JEDI activism (Justice-centering, Emergence, Decolonizing, Interconnecting) as well. In this interview we talk about what it means to “edgewalk” with time, how to understand time from an Indigenous perspective, and why doing this work is so crucial for transforming our world. Links: Website:
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[On-Air Coaching] How Can Marissa Create a High Ticket Offer?
01/26/2022
[On-Air Coaching] How Can Marissa Create a High Ticket Offer?
If you’ve been thinking about creating a high ticket offer this is the episode for you! In this on-air coaching episode I help Marissa think about how to create a $10,000 offer that’s a perfect fit for a segment of her audience. While it might seem really tricky to create an offer like this, or like it’ll be a ton of work to deliver, that doesn’t have to be the case. Usually people who invest in high ticket offers do so because they have more money than time and/or they see the value of working with an expert in an intimate way to get quick, potent results. You’ll hear how I’m able to help her see all the ways this new offer will be a no-brainer for the right client. If you’d love to be coached by me, check out my high-touch group program Rebellious Success. Links: IG: @marissa.axell Website: Freebies:
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[On-Air Coaching] How Can Joshua Get More Clients?
01/19/2022
[On-Air Coaching] How Can Joshua Get More Clients?
On this episode I get to on-air coach my friend Joshua Gorrell of At Home with Joshua. Josh’s business used to primarily operate in person, but in the past few years he’s branched out to being able to offer virtual home design services.
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[On-Air Coaching] How Can Billie Show Up Comfortably on IG?
01/12/2022
[On-Air Coaching] How Can Billie Show Up Comfortably on IG?
Being visible and putting yourself and your work out to the masses can feel really uncomfortable to even the most confident of people. But we have to market our businesses if there's any hope of having success. So what do you do when you already feel less-than-comfortable with it, but you want to keep showing up and making it work? That's what we talk about in this on-air coaching episode.
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2021 Reflections & 2022 Predictions (plus Thank You's!)
12/15/2021
2021 Reflections & 2022 Predictions (plus Thank You's!)
In this 2021 recap I share some of the highs, a lot of the deep soul searching work. This is probably the most real, raw, and fire-y episode I've ever recorded. This episode shares my journey of revisiting my truth, what I uncovered, checking in with my values and mission, and choosing the direction I want to take going forward. Thank you to my clients and listeners. I'd love it if you'd share my podcast with a friend so I can welcome more phenomenal people to the Sell it, Sister! community in 2022!
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[On-Air Coaching] How can Amber quickly grow her new biz?
12/08/2021
[On-Air Coaching] How can Amber quickly grow her new biz?
Amber Jacobi is my long-time friend. She's started a new business where she creates beautiful snack and charcuterie spreads for clients and is starting from the ground up. Since this is different from joining a company where the structure is set up for you, she's been worried about how to get traction with growing her revenue. In this episode, I coach her on-air through how she can start to grow her customer base, get repeat and referral business, and ultimately raving fans.
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[On-Air Coaching] How should Juliana price her new courses?
12/01/2021
[On-Air Coaching] How should Juliana price her new courses?
Branching out into creating. Many downloadable paid content after working directly with clients can be great but also presents its own challenges. In this on-air coaching episode I help my friend Juliana navigate these questions to help her decide if she should have a membership or courses, and how she should think about the pricing structure.
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Honoring Indigenous Culture in Business w/ Tawny Cale
11/24/2021
Honoring Indigenous Culture in Business w/ Tawny Cale
In this episode I talk to my friend Tawny Cale about how her business was born out of a desire to learn an art and skill that is a part of her heritage. She's also an outspoken activist for various causes that are close to her heart, and knows you don't have to be perfect to make a difference. This is a jam-packed episode and I know it's going to leave you feeling super inspired.
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Building Your Confidence to Sell w/ Nicole Kalil
11/17/2021
Building Your Confidence to Sell w/ Nicole Kalil
Feeling confident is such an important part of running a thriving business. In this interview with Nicole Kalil, she shares the 5 most common confidence derailers, and the 5 best confidence builders. It's so refreshing to know that we don't have to be perfect or "killing it" to grow our confidence in order to show up more bravely for ourselves and our businesses. This episode is packed with info you can start using right away in your life and business. Enjoy!
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Tips for Preventing Launch Burnout
11/10/2021
Tips for Preventing Launch Burnout
When we think about launching we usually think about being tired. We think about going so hard that we risk burnout. But that's not really necessary. There are so many different ways to launch it's really just a matter of finding what works best for you. Launching, even if it's low-key, is a very normal part of business. If we can be better prepared for it, then we don't have to fear it. That's why in this episode I'm sharing my best tips on how to have a peaceful launch.
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An Important Marketing Mindset Shift
11/03/2021
An Important Marketing Mindset Shift
Part of why marketing feels so hard is there's a lot of uncertainty around it and also so many options.
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The Weird Crap that Comes with Leveling Up
10/27/2021
The Weird Crap that Comes with Leveling Up
As an entrepreneur who's in it for the long haul, you're going to have several different levels of your business. Businesses are living and evolving things. They are meant to change. But a business that's run by a human means usually the physical growth of the business happens only after the personal growth of the human at the helm. And this can feel really hard at times.
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[RS Spotlight] Expanding Your Impact Without Losing the Personal Touch w/ Katie Painter & Carrie-Ann Kloda
10/20/2021
[RS Spotlight] Expanding Your Impact Without Losing the Personal Touch w/ Katie Painter & Carrie-Ann Kloda
In an era where many in-person service providers have had to pivot toward being mostly online, it can bring up a lot of challenges, but also lots of opportunities. In this special Rebellious Success Spotlight episode, I bring on two clients who've done a beautiful job of navigating these waters.
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