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The Power of a Personal Brand in Physical Therapy. Interview with Lily Jiminez of The Brain PT
04/03/2026
The Power of a Personal Brand in Physical Therapy. Interview with Lily Jiminez of The Brain PT
What happens when a neuro PT starts sharing what she knows online, and it turns into a career-changing platform? In this episode, Dustin Jones sits down with Lily Jiminez, better known as Lily the Brain PT, to talk about her journey from clinical practice to building a powerful personal brand that now helps clinicians pass the NCS and grow their careers. She shares how creating content started as a way to teach and connect—and quickly opened doors to new opportunities, income streams, and impact beyond the clinic. Lily also gets honest about the challenges that come with putting yourself out there: overcoming self-doubt, finding your voice, and staying aligned with your values while building an online presence. If you’ve ever thought about sharing your expertise, starting a platform, or building a brand around what you know, this conversation will give you a practical look at what’s possible. Links: ---- Want to make sure you stay up to date in all things Geriatrics in less than 3 minutes every other week? Join thousands of others in our free
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