Serial Entrepreneur Show
An entrepreneur's guide to help you leverage shiny objects.
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From Microsoft to Market Research with Founder, Sean Campbell
06/27/2024
From Microsoft to Market Research with Founder, Sean Campbell
Do you or your team members work remotely? *** Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! *** Meet Sean Campbell. He is the founder of Cascade Insights. His team helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services — and they do it all remotely. In fact, Sean has been doing remote work before it was 'cool' and he believes that remote work can help families be more present. Grab a pen and paper, because he gives us his best tips on how to successfully work remote. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Email Sean: [email protected] Have a story to tell? Signup here:
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Why Local Marketing Matters with CEO, Alex Nocifera
06/20/2024
Why Local Marketing Matters with CEO, Alex Nocifera
How many marketing channels do you use in your business? Print? Digital? Community-based? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Alex Nocifera is the Founder and CEO of LOMA, a software-enabled marketplace of community ambassadors that provides brands with the data, tools, and last-mile talent resources needed to activate local demand anywhere, anytime in the US. With a background in venture-backed companies, Alex shares insights on how LOMA helps franchises market better to their local communities and discusses the unique challenges and strategies in the franchise industry. ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Find the link below to learn more! Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Email Alex: [email protected] Have a story to tell? Signup here:
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Avoid Online Business Scams, with Cybersecurity Expert & Educator, Ron Zochalski
06/13/2024
Avoid Online Business Scams, with Cybersecurity Expert & Educator, Ron Zochalski
Do you know how to protect yourself and business from an online scam? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Ron Zochalski, CTO and CISO of Lake County, IN Government. He is also an instructor at Indiana University NW — where Nicole, Matt, and even our editor have attended. Ron believes data security is as important as physical security and he’s here to give some quick tips on how to do that! ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Find the link below to learn more! Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Connect with Ron: Visit: Have a story to tell? Signup here:
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How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen
06/06/2024
How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen
Wondering how to find sponsors for your podcast (even if it isn't a popular true crime show)? Same. This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Brandy Whalen. She is a shiny object chaser, a mom, and co-founder of a couple of businesses. Including two of our favorites, Kitcaster and Wildcast. Kitcaster is a podcast agency where they book entrepreneurs on top ranking podcasts (ahem, they regularly send us guests!). The other is Wildcast where they pair podcasters with sponsors with advertisement opportunities for their niche audience. In this episode, Brandy talks about how she manages both companies, how podcasting is a great way to bring brand awareness, and how Taylor Swift has inspired her latest idea! ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Email Dear Brandy: [email protected] Monetize Your Podcast: Get Booked on Podcasts: Have a story to tell? Signup here:
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Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans
05/30/2024
Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans
Did you know nearly every business in North America is using a 100+ year old, outdated energy system …every time you walk-in, open up, or flip on a light switch?? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and While assessing liabilities for U.S. oil and gas companies in Iraq during the Gulf War, Gareth and his team faced nightly mortar attacks. And when a recording was found from an attacker who just wanted to be with his family, it made Gareth realize that "energy is the lifeblood of everything and without it, our lives, business, and economy suffer." Today, Gareth is the co-founder of VECKTA. They help businesses discover the optimal mix of onsite energy and grid power to lower energy costs while also implementing a more reliable power source. And even reduce your company's emissions. Their platform can hep you access capital, services, and the equipment you need to finance and deploy onsite power. Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Gareth's Podcast: Connect with Gareth: Have a story to tell? Signup here:
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Attorneys, AI, & Straight Answers, with Taylor Willingham
05/16/2024
Attorneys, AI, & Straight Answers, with Taylor Willingham
Can you ever get a straight answer from an attorney? Good news: The lawyers in the room today share more than the words “it depends.” Especially when it comes to life planning and real estate. This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Taylor Willingham, serial entrepreneur and an estate planning and probate attorney located in Texas. He owns WG Title, a Commercial Title Company which closes multi-million dollar projects all over the United States. Taylor helps his clients in a variety of different ways, including legally reducing their tax payments to a minimum. He helps his clients properly structure their business and pursue every opportunity to reduce their tax obligations. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Taylor's Book: Have a story to tell? Signup here:
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How AI + Dogs Are Diagnosing Diseases with Founder, Dejan Nenov
05/09/2024
How AI + Dogs Are Diagnosing Diseases with Founder, Dejan Nenov
Did you know man’s best friend can detect diseases in urine? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and After a day of skiing and watching TV, Dejan and his co-founder learned a dog detected cancer in a patient — just by smelling a urine sample. So they set out to replicate and scale what dogs can do with their noses via AI. Dejan Nenov is co-founder of Luventix. They believe their unique urine-based technology will be able to diagnose multiple medical conditions from a single sample, making affordable screening and diagnostics available to people worldwide. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Watch Video Mentioned: Visit: Connect with Dejan: Have a story to tell? Signup here:
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How to Avoid the Spam Folder and Win More Sales with Josh Kropkof
05/02/2024
How to Avoid the Spam Folder and Win More Sales with Josh Kropkof
Struggling to get results from email marketing? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With backgrounds in Direct Response Copywriting, they discovered a gap in the e-commerce marketplace they were determined to fill. Today, these email brothers are helping store owners, marketing teams, and freelancers of all kinds revolutionize the way we email by using personality-driven email campaigns. In this episode, Josh tells us why email is still important, what most businesses are doing wrong with their email campaigns, and what it's like to work with family and friends (and how despite a falling out still doesn't change his perspective). Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Get Your FREE Email Audit: Download: Book Mentioned: Have a story to tell? Signup here:
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Married to My Business Partner, Meet Graeme and Leanne
04/25/2024
Married to My Business Partner, Meet Graeme and Leanne
Could you run a business with your life partner, happily? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and After catching an Oprah Winfrey show with Robert Kiyosaki, Graeme bought all of Kiyosaki's books to improve his financial literacy — and he even roped in his new girlfriend (now wife and business partner), Leanne. They quit their jobs on the same day and started their entrepreneurial journey, together. The Carling Group invests in and partners with established businesses with growth potential in the healthcare, technology, sport, renewable energy, and real estate sectors. In this episode, Graeme and Leanne share stories of their shared upbringing, how they resolve fights, and why they left the corporate world and never looked back. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Connect on LinkedIn: ; Have a story to tell? Signup here:
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How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch
04/18/2024
How Losing Her Husband Creates Small Legacies with Amanda Bauer-Frisch
What legacy are you creating for your kids? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time parenting in 2020. Based on the financial principles introduced to her by her late husband, she dreamt up her own version of a “give-save-spend” bank. In need of a pandemic hobby, she tried selling it on Etsy. She was thrilled by her first sale — and slightly surprised when the sales kept coming — when they didn’t slow, she realized this was how she could pass down the financial legacy with her sons and with the world. Amanda remarried in 2019, and together, she and her husband Dan are working to continue that legacy for their three sons. Small Legacies is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Give, Save, Spend: TEDxOshkosh: Have a story to tell? Signup here:
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Finding Financial Blind Spots with CFO, Ben Risser
04/11/2024
Finding Financial Blind Spots with CFO, Ben Risser
Question: When is the best time to hire a part-time or fractional CFO? Answer: Sooner than you think. This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Ben Risser. Ben was an aerospace engineer at The Boeing Company. It was during this time that he discovered his passion for business, economics, and finance. He pivoted his career to real estate entrepreneurship, syndicating large multifamily real estate investments. Today he is the founder of Provident Financial Services. His team provides a concise custom financial dashboard for your organization, education that increases financial literacy, and financial perspectives that enrich financial intelligence. In this episode, Nicole and Ben discuss when it's the right time to hire a CFO, why your business needs credible accounting, and how a genetic retinal diagnosis is helping Ben focus on what matters most — helping others overcome their financial blindness. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Download Ben's article 'From Sales to Equity': Connect with Ben: Visit: Have a story to tell? Signup here:
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How AI is Building Sales & Marketing Strategy with Matt Swalley
04/04/2024
How AI is Building Sales & Marketing Strategy with Matt Swalley
Have you started (or stalled) on using AI in your business yet? This is the show for you — a reminder you need to start while it's early! This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Matt Swalley. He is co-founder at Omnekey. They are a marketing platform that leverages AI powered content to maximize your ad performance. They help a wide range of organizations, from fast-growing startups to larger enterprise companies. We have experience helping E-Commerce, FinTech, B2B, SaaS, and fundraising companies succeed in a competitive ad environment. In this episode, our Matt — you know, the non-marketer in the room — learns that while AI makes some aspects in business easier, it still needs human touch and won't be replacing our jobs anytime soon. Nicole brings a diagram and a challenge for this episode...Can Matt find the show notes when AI writes them vs when the editor does? So what do you think? Who wrote this one? Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Have a story to tell? Signup here:
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Why Your Business Needs to Prioritize Content Strategy...Today, Jake Hurwitz
03/21/2024
Why Your Business Needs to Prioritize Content Strategy...Today, Jake Hurwitz
Founders & CEOs: Has your team been nagging you to create content? Wondering if you should start posting those things called reels? Short clips? Maybe even TikTok?! This episode is your sign! This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and He started his first company when he was eight, he built a YouTube channel with 10K subscribers when he was 12, and he was Chief Marketing Officer at a company with investors like Gary V. In today's episode, you'll meet Jake Hurwitz. He is the founder of Thursday Labs. A studio that creates founder-driven content where they will distribute 700+ pieces of content across 15+ channels over a 4 month period! And all you have to do is show up to record. In this episode, Jake dives deep into why content strategy is important for business impact and how you can leverage that to get a more valuable audience. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Connect with Jake on LinkedIn: Have a story to tell? Signup here:
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How to Grow a VC Fund and a Family with VC Mike Cardamone
03/14/2024
How to Grow a VC Fund and a Family with VC Mike Cardamone
Ever considered throwing in the towel and getting a “real job?” Hundreds of Founders and Startups are glad today’s guest didn’t give up. After realizing it was hard to land a position at a venture capital firm, he decided to build his own fund...all while growing a family too. This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Mike Cardamone. He is CEO and Managing partner at Forum. Where they’re investing in 100 businesses this year! He focuses on developing Forum’s investment strategy with the mission to make the B2B SaaS journey easier, more accessible, and successful for early-stage founders. Working with hundreds of founders since Forum’s inception, he has helped portfolio companies navigate the fundraising process and optimize their position in the market. In this episode, Mike shares that one time he wondered if he should get a “real job” and what it's like to grow a large family while building a business. He shares tips on balancing family life and business life and a story of how one investor reminds us all, that it really does matters who we surround ourselves with. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Follow Mike: Have a story to tell? Signup here:
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Smart Nutrition & Personalized Supplements with Founder Ari Tulla
03/07/2024
Smart Nutrition & Personalized Supplements with Founder Ari Tulla
What if your smart device could improve your nutrition? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and After multiple health issues in his family, Ari knew he needed to dedicate his life's work to the health care system — or should we say 'sick care system.' Ari worked with the cellular team at Nokia when they installed the step counter to phones. So when he saw how gamifying strategies started to change the health sector and patients lives — he knew he had to get involved. Ari Tulla is the CEO and co-founder of Elo Health. They are taking the Smart approach to nutrition that fills your nutrient gaps based on your activity data, wearables, and biomarkers for exact personalization. With the help of a science team, a medical team, and AI, Elo has over 389 million combinations and 100 active ingredients to give you precise and personalized supplements for your exact needs. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: LinkedIn: Have a story to tell? Signup here:
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App Development & Vision with CEO John Driscoll
02/29/2024
App Development & Vision with CEO John Driscoll
Have you ever thought of building an app? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and After building a medical software app for a company that sold for somewhere in the millions, John and his business partner, Jason, knew they needed to change directions. Now, they focus on helping startups bring their ideas to life, filtering through hundreds of pitches to find the ones with the most potential. And you won't want to miss the part where he tells us about how one app solves dating problems for both Republicans and maybe even Democrats. John Driscoll has been an entrepreneur for over 20 years with several successful ventures to his name. He is the innovative mind behind Naked Development, a cutting-edge mobile app development firm and creative agency based in Irvine, CA. Among his list of clients are Bank of America, Hyundai, Wells Fargo, the PGA of America, the American Red Cross, and many more. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Work with John: Have a story to tell? Signup here:
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From Mergers & Acquisitions to Franchise Owner with John Prothro
02/22/2024
From Mergers & Acquisitions to Franchise Owner with John Prothro
Do all franchises operate the same way? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Most corporate owners see their franchises as cash cows, but not our guest this week. John knew Foot Solutions was a rising star full of potential. He's is determined to change the way his franchises operate. In this episode, John gives us examples of how he is changing his company's culture, a story of how failing can still be inspirational, and he tells us why custom orthotics aren't just for old people. Maybe even, Nicole. Meet John Prothro. He calls himself a generalist and is an experienced executive with a background in Mergers and Acquisitions (M&A) and International Business Leadership. Today he is the president and CEO of Foot Solutions; a global foot wellness retailer that specializes in custom orthotics and advanced footwear. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Find a Store Near You: Books Mentioned: ; ; Have a story to tell? Signup here:
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From Photographer to Branding Expert with Deevo Tindall
02/15/2024
From Photographer to Branding Expert with Deevo Tindall
Have you ever felt like your brand is stuck or needs a partner? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and In this episode, Deevo tells us what holistic branding means, he gives us a sneak peak at how his team helps you define your brand message, and he shares how a former country music star is using collaboration of music and mentoring to get back in the game. But he can't tell us who that is just yet. At the end, Nicole takes a guess at who it might be. Who do YOU think it is? Meet Deevo Tindall. He is a fellow podcast host, a holistic brand strategist, and the founder of Fusion Creative. They are not just a marketing agency. Fusion Creative becomes an extension of your team, crafting customized solutions tailored to your unique needs, so you can focus on what you do best while they handle the essential branding and marketing support. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Follow: Listen: Have a story to tell? Signup here:
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How One Inventor Found Market Share with Eli Packouz
02/08/2024
How One Inventor Found Market Share with Eli Packouz
How big is your market? And how do you find your buyers? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Eli Packouz. He is a serial inventor and two-time founder. He started his first company with his brother and since then they've launched eight blockbuster products. Today, Eli has partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth — in only 10 seconds. After five years of research and development, Instafloss is ready to change the world, one smile at a time. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Have a story to tell? Signup here:
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Minimizing Risk For Entrepreneurs Through Franchising with Tim Parmeter
02/01/2024
Minimizing Risk For Entrepreneurs Through Franchising with Tim Parmeter
What if your next business came with a little guarantee? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Tim Parmeter, fellow podcast host and founder of FranCoach. Whether you're a first time business owner or just looking for your next big idea, FranCoach is helping aspiring business owners find their perfect franchise match. They are partnered with 500+ franchisors that span nearly 60 industries and are partnered with the top funding companies in the industry, helping you from ground zero to the very first day you open your doors for business — did we mention their services are free?! In this episode, Tim tells us what we need to know about picking the right franchise, he de-bunks some myths about them (yea, you can actually work one part time), and he takes us through how he helps his clients pick the right one...Nicole and Matt may or may not have agreed to start one this year. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Have a story to tell? Signup here:
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How to Master Email Marketing with Co-Founders Alex Melone and Andrei Marin
01/25/2024
How to Master Email Marketing with Co-Founders Alex Melone and Andrei Marin
Is email dead? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet co-founders of CodeCrew, Alex Melone and Andrei Marin. They are an email marketing agency known for their staggering 1300% ROI for clients. From full-service to strategic copywriting and design, they emphasize the importance of a well-managed and clean email list, steering clear of the common 'batch and blast' approach that can lead to significant issues and damage to an email list's health. Today they share their entrepreneurial journey, from selling toys as a kid to playing video games across continents. We explore the dynamics of a successful business partnership, even when it involves working with a spouse and how playing together just might be the secret sauce to a co-founder relationship. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Have a story to tell? Signup here:
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How To Outsource Like a Pro with Agency Owner Joe Rare
01/18/2024
How To Outsource Like a Pro with Agency Owner Joe Rare
Is your business creating true freedom for you and your family? His mentor asked him this one question and the answer changed his business forever. Now he's sharing how it can helps yours too. This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Joe Rare. He is a dad, an outsourcing expert, and in his words, an 'underground entrepreneur'. At a young age while attending an Oakland A's day-game, Joe learned the value of time freedom from another entrepreneur. Today he owns multiple businesses — and they're all run by VAs. He says to achieve true time freedom, business owners should be replacing themselves in their business. His company, Level 9 Virtual, is helping business owners just like you, do just that. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Connect with Joe: Book Mentioned: Have a story to tell? Signup here:
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Before Hiring Consultants in 2024, Meet Fractional CMO, Aimee Schuster
01/11/2024
Before Hiring Consultants in 2024, Meet Fractional CMO, Aimee Schuster
Should you hire another consultant, or a fractional COO or CMO? (And what the heck is the difference?) This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Aimee Schuster. She is the founder and COO/CMO of Bandwidth Strategy. Aimee supports $5M-$100M major revenue companies in creating, growing, and improving marketing departments to execute on lead generation and overall brand awareness. Aimee has sat in full-time positions at companies such as Miller Heiman Group, Yello, SimplyBe, and HomeFinder to provide fractional C-suite solutions to scale and grow their business. In this episode, Aimee tells us what it's like to be a fractional COO and fractional CMO, the difference between consulting and fractional, and how to decide if fractional work is right for you. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Meet Aimee: Have a story to tell? Signup here:
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How Adding Four Words Equals More Sales, with Author, Tom Jackobs
12/21/2023
How Adding Four Words Equals More Sales, with Author, Tom Jackobs
Looking for a formula for more sales? What if it was as simple as adding four words to your sales conversations? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Tom Jackobs. Tom knows what it's like to leverage shiny object syndrome as a super power. In this episode, Tom shares the story of how his paper route as a 10-year-old led him to entrepreneurship and a successful sales coaching practice. Listen in to how he applies “tension” to give your customers everything they want to buy. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Tom's FREE Workshop: Have a story to tell? Signup here:
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How to Write Clear Messages That Win, with Business Author, Ben Guttmann
12/14/2023
How to Write Clear Messages That Win, with Business Author, Ben Guttmann
Why are some business messages effective — while others fall flat? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple. In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Connect with Ben: Get the 1st Chapter Here: Have a story to tell? Signup here:
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BONUS: Women Road Warriors Podcast Interviews Nicole Schmied
12/07/2023
BONUS: Women Road Warriors Podcast Interviews Nicole Schmied
Do you struggle with a never-ending to-do list? Dozens of competing priorities? In this episode, the mics are turned around and Nicole is a guest on Women Road Warriors Podcast with host, Shelley Johnson. This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Nicole Schmied is a four-time entrepreneur and the CEO and Founder of , and the Creator of the podcast, The Serial Entrepreneur Show, so she knows what it's like to have a few balls in the air. This episode walks through how Nicole has learned to delegate — not micromanage her team, why using proven data in your marketing is the key to a successful ad campaign, and how she views 'true balance' as a myth. Through workshops and done-for-you services, Nicole’s team creates marketing results in as little as a day. From business owners, politicians, and other go-getters, she has worked with clients across the US, Canada & Australia. Nicole is a first-generation American who lives outside of Chicago in NW Indiana with her husband, Kyle, and their two sons, Luke (6) and Will (2). Nicole's Favorite Automation Tool: Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Meet the Hosts: Have a story to tell? Signup here:
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How to Leverage Your Network with Jermane Cheathem
11/30/2023
How to Leverage Your Network with Jermane Cheathem
They say your net worth is in your network...today's guest proves it. Imagine this: It's the day before you start your new job at Wells Fargo as the branch manger. You call your new boss to tell him you need a higher starting pay...and he says to kick rocks. What now? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and Meet Jermane Cheathem. He is the founder of Creators Learn and the entrepreneur mentioned above. While working at a sales job making over 300 cold calls a day, one sentence from a phone call would change the way he finds leads in the commercial lending space. Instead of calling the people who need financed, he partnered with the companies that sell the equipment. Now, after $50+ million in sales, he helps other sales professionals & entrepreneurs use his mindset, models, and strategy to create financial, time, and location freedom in their life. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Visit: Connect on Facebook: Connect on LinkedIn: Episode Mentioned: Have a story to tell? Signup here:
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How This Hacker Helps Businesses Prevent Cyber Attacks with DEF CON Speaker, Chris Rock
11/16/2023
How This Hacker Helps Businesses Prevent Cyber Attacks with DEF CON Speaker, Chris Rock
"If he's so good, why doesn't he work for himself?" This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and How would you react to a CEO making that statement about you and your work? Well, today's guest reacted in a way that would create a ripple effect around the world. Meet Chris Rock, co-founder of SIEMonster. SIEMonster is a modern security tool to manage threats and risks to your personal information. He is a Cyber Mercenary who has worked in the Middle East, US, and Asia for the last 30 years working for both government and private organizations. Chris Rock has presented three times at DEF CON, the largest hacking conference in the world, and is the author of Baby Harvest, a book based on criminals and terrorists using virtual babies and fake deaths for financial gain. In this episode, Chris gives us tips to keep your information secure, tells us how hackers use their power for good — or how they can overthrow a government, and that one time he was the only invited TED Global guest — who was uninvited. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Learn More: Visit: Have a story to tell? Signup here:
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Three Profitable Promotions for Black Friday (Without All the Discounts)
11/02/2023
Three Profitable Promotions for Black Friday (Without All the Discounts)
Do you want to know how to leverage your business to become part of the biggest shopping day of the year? And without sacrificing your wallet? This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and The myth about Black Friday is that you have to offer a deep discount to win clients — here at we say, "No way!" Today, Nicole shares three ways, with a ton of examples, how your business can become part of the noise on the biggest shopping day without risking your wallet. Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Watch the video on YouTube: Have a story to tell? Signup here:
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BONUS: Kiri Mohan, Host of $1 Million Tipping Point Podcast Interviews Nicole Schmied
10/26/2023
BONUS: Kiri Mohan, Host of $1 Million Tipping Point Podcast Interviews Nicole Schmied
Do you have the bug for starting new businesses? Is it something that just grows within you? In this episode, the mics are turned around and Nicole is a guest on the $1 Million Tipping Point Podcast with host — and our past guest — Kiri Mohan. Nicole Schmied is a four-time entrepreneur and the CEO and Founder of , and the Creator of the podcast, The Serial Entrepreneur Show, so she knows what it's like to have a few balls in the air. This episode walks through Nicole’s journey in different careers, as well as learning how to double down and refining what you’ve done to create a beautiful business. Through workshops and done-for-you services, Nicole’s team creates marketing results in as little as a day. From business owners, politicians, and other go-getters, she has worked with clients across the US, Canada & Australia. Nicole is a first-generation American who lives outside of Chicago in NW Indiana with her husband, Kyle, and their two sons, Luke (6) and Will (2). Get Weekly Tools to Build Your Business (for free!): Connect with Nicole: ; Get Your Data-Driven Marketing Strategy: FREE: Reminder Media: Visit: Unlimited Marketing Support: Have a story to tell? Signup here: This show is brought to you by where we provide and VIP Day marketing services. Book a complimentary content session and
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