The YES Effect

The YES Effect show features stories and interviews with some of the world’s most successful and inspirational people about how they overcame obstacles, doubts, fears and naysayers to accomplish massive dreams and impact the world. The difference between impossible and possible: saying YES. Host Shelli Varela is a Story Alchemist, speaker, coach and author, and is no stranger to possibility hacking. Her remarkable journey from 108 pound manicurist to a 30 year career as her city’s first female Firefighter & Captain has been featured everywhere from TEDx, to Forbes, Entrepreneur Magazine and a NYT Bestseller. Shelli has since become obsessed with the power of the mind and in particular, the transformational power of the word YES. The YES Effect is proof that everything YOU need to succeed and change the world is already inside you.

TYE 157: The Gift of Imperfection (Why I’ve Been Away From Podcasting) 08/28/2023

TYE 156: Unlocking the Brilliance Inside Challenging Kids with Dayna Abraham 08/21/2023

TYE 155: Focus On The Next Step, Not The Whole Mountain (How I Wrote A Song) 03/14/2023

TYE 154: How to overcome perfectionism and embrace the messy steps to success 01/30/2023

TYE 153: The life-changing power of a small act of kindness 01/23/2023

TYE 152: Say What You Need to Say Before It’s Too Late 01/16/2023

TYE 151: How To Overcome The Fear of Asking Questions (A Personal Story) 12/28/2022

TYE 150: How a no-sugar diet can change your life with Netta Gorman 10/04/2022

TYE 150: How a no-sugar diet can change your life with Netta Gorman When Netta Gorman stopped eating sugar, it not only changed her life, but also the lives of hundreds of others. She now helps people eliminate sugar through her coaching programs and immensely popular But Netta’s journey to the land of no sugar, flour or sweeteners wasn’t easy (as we’ve all tried and mostly failed). But after a lifetime of digestive issues, doctor’s visits and failed efforts, Netta caved to this small but life-changing recommendation of a Nutritional Therapist. Her results were so effective, she’s now dedicated to guiding others past the emotional and societal challenges of a no-sugar diet. Netta Gorman is on The YES Effect podcast to talk about the challenges and benefits of ditching sugar for good and how she turned her success story into a life of helping others say “yes” to better health and feel free from sugar cravings and mindless snacking. In this episode, you’ll learn: Why sugar and flour cause so many digestive issues Netta’s long and difficult journey to finally eliminating sugar, flour and sweeteners The immediate effects of a no-sugar diet How sugar affects weight, energy level and digestion Why social pressure makes it difficult to stop eating sugar Why eliminating sugar cravings starts with removing your emotional attachment to sugary foods How Netta turned her personal success into a business Quotables: “I couldn’t imagine not doing what I’d always done.” “If you want something different, you have to do something different.” “I got hooked on feeling great and that’s what keeps me motivated.” “Social pressure to consume sugar is strong. When you don’t consume sugar anymore, the social pressure to consume it again is even stronger.” Links mentioned in this episode: Netta on | | Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/24567975

TYE 149: I wasn’t meant to be the prettiest girl in school 09/22/2022

TYE 148: How to build positive company culture by learning about your people and their stories 09/15/2022

TYE 148: How to build positive company culture by learning about your people and their stories To build a positive company culture, you first need to show that you care about your people. Sounds like a simple concept, right? Then why does so much toxic company culture still exist? It’s because leaders need to learn more about what drives their people and why, and most importantly, genuinely care. In today’s episode, I’m going to explain how leaders can build far more successful businesses and create a much more positive work environment using the power of story. The perfect example: how the Wright Brothers won the highly competitive race to invent the airplane by putting people & culture first. In this episode, you’ll learn: Why story is the most underutilized leadership tool How to create a more positive company culture What story actually means when it comes to company culture and employee relationships What currency actually means to your employees (spoiler: it’s not money) The 2 types of story and which is more important Why corporations use story in their marketing How to get more out of your employees How to become a better leader in the workplace Quotables: “Leadership needs to know about story. It’s the most under-utilized tool in the leadership toolbox.” “When you’re a leader, you’re leading humans. When you learn about story you learn to give a s**t about humans.” “When we think of currency, we automatically think about money. Money is currency, for sure, but so is pride, so is peace, accomplishment and freedom. So if you;re a leader of a team you need to know what’s going on in the minds of the people you’re leading. What is their currency? You want your team to go through a wall for you? Show them you give a s**t.” “Nobody cares to understand you unless they first feel understood.” “Story is a snapshot in time, your perspective of that snapshot and what you make it mean. And it’s the meaning that drives the story.” Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/24376230

TYE 147: How to find your place in the world when you feel lost with Bara Mann 08/31/2022

TYE 146: The difference between effort and efforting 08/15/2022

TYE 145: Stick to your beliefs, despite what everyone else says 08/08/2022

TYE 144: Don’t kill your magic with logic 08/01/2022

TYE 143: The woman who used my TED Talk as her ringtone 07/25/2022

TYE 142: How to find your truth, tell your story and change someone's life 07/18/2022

TYE 141: How to deal with grief, loss and continuing bonds with Sarah Wilkes 07/11/2022

TYE 141: How to deal with grief, loss and continuing bonds with Sarah Wilkes Sarah Wilkes helped me survive my absolute biggest lifelong fear - the death of my dad. She wasn’t just there for me, she taught me how to see lightness in death, how to accept and navigate grief and how to keep my dad with me long after he was gone. If you’re grieving the dying or death of a loved one, this will help you see death from a whole new perspective. Sarah is a Reverend and Spiritual Advisor who has worked in palliative care and emergency services. This was an impromptu conversation recorded in her backyard (please excuse the background noise) and with her blessing, I’m sharing with you on the The YES Effect podcast, because I know Sarah’s humility and incredible wisdom will help guide you through death and grief like it did for me. In this episode, you’ll learn: How to implement continuing bonds in your life after a loved one dies How life and death are just different time loops which we can reconnect whenever we want Why saying goodbye versus sudden death doesn’t necessarily make things easier How both sudden and prolonged dying each have grace How grief is like paying a debt which has different payment plans and durations Why grief is much like a roadtrip with highs, lows and people who come and go Why we need to recognize the journey of the dying and acknowledge their remaining life Why laughter is just as important as tears when it comes to death How to react to actions and conversations with someone entering the other side Why we make death harder than it needs to be Quotables: “You made death accessible and cool.” “We’re all stuck in these little time loops and it’s the cognition of us recognizing the immediacy of our loved ones in another frame of time that we can connect with them whenever we choose to.” “Saying goodbye doesn’t make it easier (sudden death). Each season and each type of death has its grace.” “Grief is a debt you pay in your own way and in your own time.” “Death is as safe as life gets.” “We make it harder than it needs to be.” Links mentioned in this episode: Sara Wilkes website: FB: Join for a behind the scenes experience about what it means to Believe, Belong and Become! Podcast producer: Adam Liefl /episode/index/show/shellivarela/id/23687423

TYE 140: From welfare to CEO with The Queen of Social Media, Rachel Pedersen 06/28/2022

TYE 140: From welfare to CEO with The Queen of Social Media, Rachel Pedersen Rachel Pedersen became known as “The Queen of Social Media” for one main reason: realness. In a universe seemingly dominated by male business gurus, hustle culture, perfection, makeup and filters, Rachel helped open the doors for businesswomen to leverage their no makeup, no filter, sweats-and-slippers authenticity on social media. And she comes by it honestly. In less than a decade, Rachel went from single mom living on welfare to founder and CEO of two multimillion-dollar companies, a top social media marketer and consultant, worldwide viral sensation, leading authority on storytelling through social media. She also shares openly about living with depression. Rachel’s new book is a literal piece of art. If you follow it, it gives you permission to be exactly who you are and I guarantee it will be your rocket fuel. Rachel Pedersen is on The YES Effect show to talk about fearlessly going for it, starting a business from the bottom and finding your version of success by ignoring everyone else’s rules. In this episode, you’ll learn: Rachel’s journey of single mom on welfare to starting a business How bravery and handling pressure is what elevates successful people How to act on your dreams and start taking action steps - even from zero Why the small, “crappy” steps of entrepreneurship are important for success How Rachel found success differently from most business media gurus The moment Rachel decided to go from ‘talking about hashtags to changing the world’ How an emotional livestream of Rachel talking about depression went viral Why many women still struggle to be truly authentic publicly Why more influencers and celebrities are doing “no makeup” social media posts How Rachel helped grow a company 6700% in less than a year Why ClickFunnels Founder Russel Brunson encouraged her to write a book The importance of knowing when to speed up and slow down in your business Quotables: “There was a part of me saying ‘you’ve come so far, let’s not stop here. What’s the worst that can happen? Let’s try for it.’” “It’s one crappy step at a time. It’s one crappy TikTok that’s sharing my voice…done. Ugh. Then the next crappy action step. Not that the action steps are crappy, but when we first do them it doesn’t feel revolutionary. I didn’t realize that’s a part of the ‘how’.” “You change what society gets to see. You change what becomes normal for the little girl who maybe doesn’t look a certain way.” -SV “So many people are suffering in silence and silos.” -SV “When you are willing to say ‘I’m going to do something different’ and are willing to stand out and take the heat and pressure of that, all of us are together in a different category because it takes so much bravery.” “Usually the things we’ve been criticized the most for are actually your rocket fuel.” “You get to be in charge of exactly what you want to build. This is not a runaway train. You're the conductor and you get to decide how fast or slow you need to go and when you need to stop.” Links mentioned in this episode: Book: Rachel Pedersen on | | | | | Join for a behind the scenes experience about what it means to Believe, Belong and Become! Podcast producer: Adam Liefl /episode/index/show/shellivarela/id/23550893

TYE 139: Behind-the-scenes live coaching call: turing a horrific story into an inspiring speech 06/20/2022

TYE 139: Behind-the-scenes live coaching call: turing a horrific story into an inspiring speech Mindy Schulz survived a parent’s worst nightmare. Now, she is turning her horrific story into an inspiring presentation. She recently called me for some advice and tips on public speaking and how to properly tell her story for an audience. With her blessing, I recorded our coaching call and am offering it to you - raw and uncut - in this podcast. Mindy’s backstory: In 2016, Mindy was walking her 5 month-old son Tristan when they were hit at a crosswalk by a distracted driver. Tristan was killed instantly by the impact. Mindy was badly injured. During this coaching call, Mindy explains the unthinkable grief, guilt and pain that felt following the event. But she also explains why she’s now eager to use her experience for the betterment of others. It was a very emotional call, as we dug into the details of the event and precisely how this story can be told to engage and impact an audience. “Wow, thank you. Now I feel far more empowered. I feel more at ease. This feels more natural to me which gives me a lot more confidence and assurance. I feel like it’s a natural extension of me now instead of forcing myself into a box.” In this episode, you’ll learn: The 3 objectives of a speech: what you want the audience to think, feel and do Why a public speaker needs to convey their authority on a subject What kept Mindy going when she was at her absolute lowest What motivated Mindy to want to share her story publicly The correct emotions that will move an audience, and which ones not to use in a speech The 4 factors of influence: authority, social proof, consistency & reciprocity How writing a speech is different than writing a book How to properly begin a speech The method I use to “memorize” a speech Why Mindy originally chose to “soften” the details of the story, and why I advised her not to How to use “The Bounce” in a talk to directly speak to your audience during a story How I use graphics and pictures to memorize a talk Quotables: “In the fear there’s something beautiful.” “I’ve done scary things before and I’ve done it by surrendering to the process and moment by moment trying to be grounded in what it is I’m supposed to learn.” “So many people will think they don’t have the ability to be courageous because they’re still feeling the fear.” “You’re not writing a book or a story. You’re reliving and unpacking a moment with us.” “You can not be wrong telling your story. I know you have the courage and bravery to share it in a way that’s going to be life-changing for the audience.” “I want them to crack open enough so they can love themselves just a little bit more at the end of the day.” Links mentioned in this episode: Join for a behind the scenes experience about what it means to Believe, Belong and Become! Podcast producer: Adam Liefl /episode/index/show/shellivarela/id/23478101

TYE 138: Dog training for humans with World Champion Dog Trainer, Susan Garrett 06/13/2022

TYE 138: Dog training for humans with World Champion Dog Trainer, Susan Garrett I’ve learned more about being a better human from dog trainer, Susan Garrett, than anyone I’ve ever met. She is as much a life coach as she is a renowned dog trainer and world dog agility champion. Her teachings for dogs are all rooted in kindness, creating the proper environment and leaning into each dog's unique qualities, rather than forcing them to be what they’re not. All things that we humans can use to better our own behaviour. Susan is one of the world’s most successful dog trainers and agility competitors. She has won over 30 Gold Medals at National or World Championship events with every dog she has ever owned over the past 30 years. She’s on The YES Effect to talk about how practice, patience, visualization, ignoring negativity and embracing our strengths - for dogs and humans - is what leads to success. In this episode, you’ll learn: Why Susan focuses on kindness in dog agility training How we can manipulate our environment to make the right choice the easy choice What Susan learned as a kid by having the TV on during dinner How Susan has trained so many dogs with different qualities to all be champions How athlete’s mindset, visualization and breathwork help in training our brain for almost automatic success Susan’s method of visualization before every dog agility competition How we can “trick” our brains into knowing how to succeed before even doing it How visualization helps Susan alleviate back pain and plantar fasciitis How the behaviours you rehearse everyday with your dog become who you show up for in the world to other people in your life Quotables: “You can achieve everything you want and have the dog of your dreams if you focus on training your dog with kindness.” “The behaviours you rehearse everyday with your dog become who you show up for in the world to other people in your life.” “You can choose to try something and if it doesn’t work, we’re going to get a lesson from that.” “Your brain doesn’t know what’s real and what’s not. So if you can visualize, your brain thinks you’ve already done it. And who isn’t better at anything the second time you do it?” “When I look at my dogs all I see is greatness. It’s up to me to bring it out.” “Raise your vibration. When you’re coming from a place of gratitude, love and appreciation, it changes the energy you send out into the world and controls the reality you’re going to receive.” Links mentioned in this episode: Susan’s website: Susan Garrett on | | | | | | Join for a behind the scenes experience about what it means to Believe, Belong and Become! Podcast producer: Adam Liefl /episode/index/show/shellivarela/id/23400188

TYE 137: Why entrepreneurs and visionaries should hire an integrator with Summer Slevin 05/31/2022

TYE 137: Why entrepreneurs and visionaries should hire an integrator with Summer Slevin For visionaries and entrepreneurs with a million great ideas for impacting the world, but who struggle with practically and tactically executing them, there's people like Summer Slevin. She's an integrator - the counterpart to every visionary - who implements the systems, procedures, technology, analytics and efficiencies for anyone who wants to create an online course, class, membership or mastermind. As part visionary herself, she's now developed a business called The Time Rich with courses and tools to help train other integrators. She's on The YES Effect to talk about how every great business needs both visionaries and integrators to ensure that a great idea be executed feasibly and efficiently. In this episode, you’ll learn: Why every successful businesses has visionaries and integrators How hiring an integrator allows an entrepreneur to focus on their main vision How Summer used her experience as an Executive Assistant to learn to be an integrator How integrators help match the "who" and "how" with a visionary's "what and why." Summer's experience as an integrator for people like Stu McLaren, Tony's Acoustic Challenge and Jamie Bright How integrators figure out what to eliminate, automate and delegate. Why it's better to master one task rather than try and learn to juggle many at one Why so many visionaries struggle with tactics and maintaining focus on the main goal How an integrator is like a copilot - managing the activities of the plane while the pilot does the flying Why visionaries and creatives with many ideas fail to bring any of them to life How integrators help build successful businesses by implementing the tactical elements that visionaries often struggle with or don't have time for Why entrepreneurs should focus on doing less things, better Quotables: "As an Executive Assistant for these people I was thinking 'there's got to be better ways and better systems in place so that we can get more things done.'" "Let's look at how we're spending our time, and figure out what we can eliminate, what we can automate and what we can delegate." "There's so many incredible voice and want to make an impact...how can I help expand their impact?" "It's almost like you're a doula for people's passion." -SV "When it comes to the practicality of doing something big and the steps to get there, that's when it can feel so overwhelming. Because you know the "what" and "why" but how do you get to that point? What are the actual steps?" "There are a million things that you can do that will change the world. But if you can't do one of them fully it'll never come to fruition completely." "If you have 15 main things, you have no main things." "Let's do less things, better." Links mentioned in this episode: Join for a behind the scenes experience about what it means to Believe, Belong and Become! Podcast producer: Adam Liefl /episode/index/show/shellivarela/id/23271848

TYE 136: How this SEO software helps get your story out there easier with Akilah Thompkins-Robinson 05/25/2022

TYE 136: How this SEO software helps get your story out there easier with Akilah Thompkins-Robinson For entrepreneurs and business owners who don’t have a marketing person on staff, Akilah Thompkins-Robinson developed a do-it-yourself SEO software (Search Engine Optimization) for you. It’s called “SEO Assist” and was created to help people with incredible stories to tell be someone's #1 in a search engine like Google. A pioneer of early website development in the 1990’s, Thompkins-Robinson is now an SEO Strategist, Tech Founder, author, and speaker, who helps online businesses to stand out and get found online using SEO and search marketing strategies. She founded SEO Assist, and Girl Get Visible and hosts the award-winning Girl Get Visible Podcast. She is also the author of My SEO Workbook and tours around speaking about the importance of using your voice to become visible in your business and women embracing tech opportunities. She’s on The YES Effect Show to talk about her motivation for wanting to help business owners better understand and utilize SEO and the amazing opportunities for Software as a Service (SaaS). In this episode, you’ll learn: How Akilah became one of the world’s first website developers back in the 1990’s Why knowing your audience is crucial for SEO Why the main goal of SEO is to answer your customers questions How to rank high in a Google search How SEO Assist makes getting found easier How entrepreneurs can use SEO to get their story out there easier Why Akilah focuses on helping business owners and female entrepreneurs with SEO The most challenging part of SEO Why anyone starting a business should start small, even if it feels like you’re stepping backwards Signs to look for to know your business is going in the right direction Quotables: “We just need to get it out there and now people can start finding.” “The more you know your audience, the more you can answer their questions, the more you can put out there the knowledge you can help them, as they’re looking for help, you can pull people in that you don’t even know.” “So many people are knocking on locked doors and screaming in deaf ears, but they have something so valuable. You are allowing them to reach the people who need them.” “People who share their own knowledge, we need to write our own content.” “With SEO, it’s about answering the right questions and the things people are looking for.” “I see so many opportunities for things we need to be built.” “Your ability to do the brave thing - to give it a try and put it out there - low and beyond, you’re changing lives.” “What stops me from stopping is when someone says ‘yes, this is a good idea.’” “The places you could have said ‘no’ but said ‘yes,’ and overcoming all the things along the way, are nothing short of incredible.” Links mentioned in this episode: Girl Get Visible Website & Podcast: Girl Get Visible Facebook: Girl Get Visible on Instagram: Girl Get Visible Twitter: Girl Get Visible YouTube: SEO Assist on FB: SEO Assist on IG: Akila on TikTok: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/23219135

TYE 135: Google X Co-founder Tom Chi on how to think like an inventor 05/10/2022

TYE 135: Google X Co-founder Tom Chi on how to think like an inventor Tom Chi’s list of accolades - much like his work - stretches from here to outer space: Co-founder of Google X where he helped develop Google Glass & self-driving cars, he’s launched things into space, built award-winning robots, worked on the development of Microsoft Outlook and Yahoo Search, has released over 20 albums as a musician, and even released a comic strip. He began his career at 15 as an astrophysical researcher…immediately after getting rejected for a job at Burger King. Tom has pioneered a unique approach to rapid prototyping and now speaks and teaches the fundamentals of learning versus knowing, related to how inventors and creators think. He’s literally the best speaker I’ve ever heard and you’re about to hear why! After 5 years of trying, I’m thrilled to finally interview Tom Chi on The YES Effect show. In this episode, you’ll learn: Why Tom was given the name “Tom” in grade one, because he didn’t actually know his name after his parents immigrated from Taiwan. Why Tom believes school doesn’t necessarily teach practical thinking The inventor mindset Tom Chi developed as a child The difference between practical thinking and abstract thinking Why knowing things as a noun prevents us from noticing and learning their nuances How Tom uses a fork to explain how things are nuanced How Tom uses rapid prototyping to help people problem solve Why our brains struggle to know and learn at the same time How we’re able to learn more as a child than as an adult Why our culture of determining winners and losers prevents us from pursuing genius Why getting stuck in a perception usually means that perception is wrong How creators and inventors think How the joy of learning creates an environment to invent and create Quotables: “Part of the reason people don’t invent things and create things is they very quickly come to judgment on what things are.” “We get so allied with abstract concepts and ideologies that we stop noticing what the actual world is like.” “If your perception is stuck for a long time, it’s probably not a correct perception because everything in the universe is in some process of change.” “If you think about the way a kid learns, there isn’t a lot of justification required before they try something new.” “Anybody learning anything is going to be bad at it for a while. We take something that’s a natural part of the learning process and heighten it into some kind of problem.” “What I’m trying to do in my work is dig into what types of cognition serve us and allow us to continue to learn and create a great education for ourselves. Not in the ‘I went to Harvard and got a 4.0’ kind of thing. But the ways of thinking that allow us to invent, create and how to be in the world.” Links mentioned in this episode: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/23058098

TYE 134: How to build online authority for your business with Lara McCulloch 05/05/2022

TYE 134: How to build online authority for your business with Lara McCulloch Lara McCulloch teaches businesses how to disrupt their industry and become the only choice instead of ‘one of many’. In over 25 years as a Brand Positioning Strategist & Growth Consultant, she’s advised multinationals like Johnson & Johnson, Kraft, Shell and Benjamin Moore as well as small businesses around the globe. But instead of teaching how to get more leads and customers, Lara shows entrepreneurs, coaches, speakers, doctors how to create better content, fix their processes, build authority and even get over fears. She’s on The YES Effect to talk about why businesses have to start doing things differently in their own industry in order to stand out. It doesn’t necessarily take radical change, but leaning into your authentic self and putting it all out there. In this episode, you’ll learn: The importance of perceived value in the marketplace Why empathy is so important in marketing Why Lara is a big believer in attraction-based marketing versus advertising How Lara got over her own fears of showing her face online using filters Why Lara recommends using social media filters to get over your fear of posting photos and videos of yourself The embarrassing moment that forced Lara to get challenge her fear of speaking in front of an audience Why Lara believes there’s no such thing as “conquering fear.” The 3 strategic choices every business has to make about market position Why business need to niche down How Lara helped one event planner triple their revenue in less than a year Quotables: “I want to understand: what is the dream they’re looking to create and what does success look like to them. Because everything we do in business has to get them to that goal.” “It doesn’t serve you to be your industry’s best-kept secret.” “My fear was actually my rocket fuel.” “There’s no such thing as conquering fear; there’s only making the decision that I’m going to give myself no opportunity to retreat into my safe place. And that’s where the magic happens.” “The more we can hone in on our anti-narrative, that’s how we create distinction.” Links mentioned in this episode: Lara McCulloch on TikTok Lara McCulloch on Instagram Lara’s free content that will teach you how to win more business through differentiation, value creation, generating predictable leads and closing sales: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/23003303

TYE 133: How to use storytelling to sell with Pat Quinn 04/28/2022

TYE 133: How to use storytelling to sell with Pat Quinn Whether you’re a billionaire entrepreneur or the neighbourhood plumber, Pat Quinn will show you how to use your story to teach, sell and make an impact. He is one of the world's premier presentation coaches who has worked with Olympians, astronauts, New York Times bestselling authors, world-class business leaders like Grant Cardone, Tony Robbins, Shark Tank’s Daymond John, Dean Graziosi, and everyday business owners. His goal is not to get you a standing ovation - it’s to use storytelling to make sales. He is also the founder of - a digital platform for storing, building and categorizing your stories to easily assemble into presentations. He’s on The YES Effect to talk about how he coaches people to create the perfect presentation to get people’s attention, acquire customers, make sales, grow your revenue and ultimately create impact in the world. In this episode, you’ll learn: How Pat transitioned from a career as a magician to coaching world class speakers and presenters Why focusing more on the audience than yourself will make you a better speaker Why Pat believes speaking and presenting is the fastest way to grow a business and make impact Why laughter and applause are not the most important part of a presentation Why you shouldn’t open a presentation with your most extraordinary or emotional story When to tell you most extraordinary and emotional stories in a presentation Which kind of story to begin any presentation with The main goal of public speaking or giving a presentation The two types of audiences and how to convert each into a sale or action How speaking is the only customer acquisition tool that you can get paid for Quotables: “You’ll learn more by watching the audience for 5 minutes than you will watching yourself for 45 minutes.” “Your goal isn’t to be the smartest person in the room. Your goal is to help solve one problem.” “The one thing standing between you and being an influence, having a voice, getting customers and making impact is having your stories put together in a way that moves other people to take action.” “Speaking on stage or online is the only customer acquisition model that is not only free, but if you do it well, you get paid for it.” “When you switch the model from one-to-one to one-to-many, your business just scales differently; your impact grows exponentially and it’s the most cost-effective, risk free way to grow your revenue.” “The person who gets up on stage instantly gets credibility, has an audience and has a voice.” “If you don’t have a way to store your stories you’re letting your most valuable assets and treasures blow away in the wind.” “Everybody who is going to use stories to sell, grow their business and impact the lives of other people should have a way to keep track of their stories.” “Most of the people I work with are business owners, coaches and entrepreneurs who want to attract new clients, grow their business and have a greater impact on the world. And I believe having a perfect presentation - a talk that introduces yourself to new people - is the fastest way to do that.” Links mentioned in this episode: StoryLinq: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/22933247

TYE 132: How to begin healing from trauma with Haumea Hanakahi 04/20/2022

TYE 132: How to begin healing from trauma with Haumea Hanakahi Haumea Hanakahi sees things that most of us don’t. A highly gifted psychic, mystic, intuitive wisdom guide, zapper of energy blocks and storyteller, she uses her gifts to help people heal from trauma. She spent nearly 30 years studying and learning how energy flows through our bodies and how to unblock it when it gets stuck, as in the case of trauma. She’s on The YES Effect to talk about how she works to bring forth tips and tricks for highly sensitive people living in a world not designed for them. If you are a highly sensitive person or empath, Haumea offers understanding, insights, tools, and clearings to assist in boldly expressing and living your unique Divine Design. In this episode, you’ll learn: How Haumea Hanakahi went from a mostly non-verbal childhood to a healer Why trauma is often rooted in past generations, chronic illness, money, past lives, lies and conditioning What Haumea learned after 30 years of studying how energy flows through our bodies How Haumea works to remove the energy blocks that show up as trauma What immediately happens when a trauma is released Why we have to get out of our head and into our body to heal from trauma The story of a teenager who had an immediate reaction to Haumea’s healing Quotables: “Trauma is a big word. Many people describe trauma as the stories - what they went through, actions and feelings. I describe it as a stuck energy in the body.” “Once a trauma block is released, it gives the body space so our innate healing abilities can come on board.” “When we stay in our head, that’s the easiest place to get confused, manipulated and feel confused. The more we’re in our body, we have the filter of our heart to filter that’s true and not true.” Links mentioned in this episode: Haumea Hanakahi’s 13-week Immersion Series: Haumea Hanakahi’s Linktree: The YES Effect episode #19 with Dr. Matt Accurso: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/22844729

TYE 131: How to be a better public speaker with Gail Larsen 04/11/2022

TYE 131: How to be a better public speaker with Gail Larsen Gail Larsen teaches some of the world’s best speakers to be better public speakers. People like Marie Forleo and Danielle Laporte have turned to Gail - someone who was once terrified of public speaking herself. Asked to speak in front of the US President, she found an intuitive way to get over her own fear of public speaking and now teaches it to others. It goes past the technical skills of public speaking and digs into your deepest story so you can tell it in a way that inspires, teaches and puts you, the speaker, completely in your “Home Zone.” Gail was my public speaking teacher, too. She’s on The YES Effect to talk about how she trains world-class speakers to make an impact on their audiences through authenticity, self-discovery and practice. In this episode, you’ll learn: How a telegram from the President of the United States thrust Gail into learning to be a public speaker Why Gail’s method of teaching public speaking is different than most training programs How Gail has woven Indigenous wisdom into her coaching Why so many people can easily speak one-on-one but are terrified of public speaking Some of the exercises she uses to coach speakers How she coaches speakers to become better storytellers The mistake of focusing on what your audience wants instead of what you provide Quotables: “Every speaking program tried to get me into technique instead of essence. I think all of us are pretty bored with technique.” “Everything I do now is based on Indigineus wisdom that takes us back to our truth instead of looking for the next big thing.” “Most of us are good communicators one-on-one. There’s something about public speaking that makes us think we need to be someone else.” “If we’re looking to someone else for how we’re supposed to be instead of the truth of who we are, we’ll never get there.” “When you heal the storyteller you get to tell a better story.” -SV “The world is asking so much of us now. I don't want any speaker to leave a platform without talking about ‘what’s the new story?’ Because we need to be living into a new story right now.” “If you’re trying to figure out what they want instead of what we bring, you’ll never have a sustainable speaking career.” Links mentioned in this episode: Gail Larsen’s website: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/22729934

TYE 130: How to run a 7-figure business from home with Ray Blakney 04/06/2022

TYE 130: How to run a 7-figure business from home with Ray Blakney Ray Blakney is known as “The Pajama Entrepreneur” and has started multiple 6 and 7-figure online businesses from the comfort of home. After realizing his high-paying software engineer job in Silicon Valley was leading to an endless, unmemorable corporate life, Ray quit to volunteer and pursue entrepreneurship. He now shares what he learned from all of those experiences as a speaker at conferences around the world and on podcasts. He and his businesses have been featured in Forbes, Entrepreneur Magazine, The Boston Globe and other top publications. He’s also just launched a new platform called “'' - a database that helps people get booked as a podcast guest. He’s on The YES Effect show to talk about his journey from high-paying corporate job, to nearly broke, to living his dream life creating and running multiple million-dollar businesses. In this episode, you’ll learn: The moment Ray knew to quit his corporate job Why so many people follow expectations rather than their desires Why most people are currently in their worst-case scenario The one mindset that separates the most successful people in the world from everyone else How Ray bounced back from businesses that didn’t work The self-discovery that comes from starting a business How Ray invented Podcast Hawk and was able to include a listing of every podcast in the world The unexpected benefits of being a guest on a podcast Why it’s not enough to just tell your story, you have to tell it over and over Quotables: “A lot of people have the challenge of ‘the life we’re expected to live.’” “You are in your worst case scenario right now. What's ahead of you is possibly your best case scenario.” "When you try something and it doesn’t work, as long as you learn something, you’ve succeeded.” “Entrepreneurship is this journey of self discovery every single day you're doing it.” “Most people are amazing, but most people don’t think they’re amazing. Until you think you are, you’re not going to get to that next level.” Links mentioned in this episode: Ray Blakney’s website: Ray on Facebook: Ray on Twitter: Podcast Hawk: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/22677947

TYE 129: Stop people pleasing and start being selfish with Nancy Levin 03/29/2022

TYE 129: Stop people pleasing and start being selfish with Nancy Levin When Nancy Levin’s personal and professional life blew up, she learned the importance of boundaries, selfishness, self care and self love. For over a decade, she was a professional standout working for a major book publisher, Hay House Publishing (founded by Louise Hay). But years of people pleasing, selflessness and suppressing fear and unhappiness at home culminated in divorce, discovery of her affair and the end of her dream career. She is now a Master Coach, host of the podcast “Your Permission Prescription” and bestselling author of several self-worth, personal development and relationship books, including Setting Boundaries Will Set You Free, Permission to Put Yourself First and Jump … And Your Life Will Appear. She is the Founder of Levin Life Coach Academy, offering in-depth coaching, training and certification programs designed to support students to make themselves a priority by setting boundaries that stick. Nancy Levin is on The YES Effect show to talk about how people can strengthen their relationships and their own self by finally putting themselves first. In this episode, you’ll learn: Why so many people think boundaries and selfishness are bad things Why projecting the image of “perfection” is so harmful Why Nancy believes the “rocking of her foundation” was the best thing to have happened to her Why so many people wait until it’s too late to make a life-altering change Why we shouldn’t aim for a relationship that’s in “perfect harmony” Why boundaries are actually much more freeing rather than restrictive The reason people (especially women) say yes to things we should say no to How to avoid immediately saying “yes” in order to people please Why being “selfish” can be good and healthy for you How you can confidently put your needs first using one small step next time someone asks you what to have for dinner How Nancy eventually became comfortable telling her affair story Quotables: “We have this idea that the goal of a relationship is harmony at all costs. I’m here to tell you that harmony at all costs comes at a high cost.” “There’s an epidemic of women and girls saying yes to things they should be saying no to and no to things they should be saying yes to.” “Most people look at boundaries as being restrictive or depriving. I look at boundaries as the way we are carefully choosing and consciously curating the content of our own lives.” “Culture has given ‘selfish’ a bad wrap; we pride ourselves on being ‘selfless.’ With selflessness, it’s right there in the word, we disappear.” “I often look as selfish, self care & self love as being 3 sisters whose job it is to support us in honouring ourselves.” “My transformation equation: Change = vision + choice + action.” “On the way to becoming, it’s reintegrating qualities in ourselves that we have disowned and projected onto others, including the light and positive qualities we can step into.” Links mentioned in this episode: Nancy Levin’s website, podcast, books and coaching programs: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/22598093

TYE 128: P!nk bassist Eva Gardner on rock stardom and overcoming rejection 03/22/2022

TYE 128: P!nk bassist Eva Gardner on rock stardom and overcoming rejection Eva Gardner could have easily been given a golden ticket to music stardom. But the fact that she wasn’t drove her to go get it on her own. Eva grew up in a rock and roll family as the daughter of Kim Gardner, a notable bass player in the 1960’s British Invasion music scene who played with acts like The Creation, Ron Wood, The Birds, Eric Clapton and Rod Stewart. But while Eva found great influence in her father’s career path, she wasn’t immediately encouraged to follow. It wasn’t until a holiday to visit a family friend, The Who’s John Entwistle, where that all changed. Eva went on to study music at UCLA before beginning a career as a professional touring musician with acts like The Mars Volta, P!nk, Gwen Stefani, Cher, Tegan & Sara, Moby and Veruca Salt. She’s on The YES Effect Show to talk about her journey from growing up in a rock and roll household, making a name for herself as a bassist, to breaking norms as a female musician in the male-dominated music industry. In this episode, you’ll learn: Why Eva’s dad Kim initially didn’t encourage her to pursue being a bass player How The Who bassist John Entwistle influenced Eva to start playing bass guitar What Eva learned after failing her music school audition, and what she did to improve Why you should surround yourself with people whose skills are are better than yours How the initial rejection from her dad inspired Eva to pursue a career as a musician How Eva got a job as P!nk’s bassist Eva’s most memorable moment playing on stage with P!nk The one thing everyone should do to find clarity on their path Quotables: “It’s those NOs that made me want to turn them into YESes even more.” “The path isn’t always clear at first…until you take the first step.” “When you’re with people who are bettering you it really makes you step up.” “Someone asked me ‘why do I do what I do?’ Ultimately it’s about connecting with other people.” “I feel like if it was handed to me I probably wouldn’t have wanted it. I probably would have taken it for granted.” Links mentioned in this episode: Eva Gardner’s music: Join for a behind the scenes experience about what it means to Believe, Belong and Become! /episode/index/show/shellivarela/id/22520822

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