The Get Your Act Together Podcast
Welcome to the Get Your Act Together Podcast. This podcast is all about building well run and profitable businesses so we can create the lives we dream of. A new episode every Tuesday. Visit us at www.reynoldsobm.com for show notes and to find out more.
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#129: The Impossible List
06/06/2023
#129: The Impossible List
It’s hard to pick between more than one priority when you believe in each of them. In a perfect world you can delegate things. Bring in more people and accomplish more than you can do alone. Unfortunately there are things that you just can’t delegate. Some things are yours and yours alone. This podcast is one of those things for me. I get plenty of help with the editing and the promotion but I’m the one on camera. As summer approaches and I look at all the things on my plate I have to make some hard choices. Listen to this episode to hear how I look at this pod and the amount of my time it consumes. Timestamps: 03:04- Scheduling 27 hours in a 24 hour world 06:25- The work you can’t delegate 12:41- Podcasting is hard 20:08- How I’m using a side project to test my skills If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#128: Speak in Flow owner, Melinda Lee.
05/30/2023
#128: Speak in Flow owner, Melinda Lee.
Melinda Lee realized that her entire family line was full of silenced women. That realization led her to follow a calling as a communications and presentation coach. Melinda saw that a lot of the challenges we all have to clear communication and public speaking were things that had nothing to do with memorizing the words. In this interview we talk about dealing with “the inner critic”, how our bodies are living in the past, and the special needs that entrepreneurs have for presentation skills. Melinda also shares some practical tips for public speaking that include what footwear you should have on. Timestamps: 02:48- An extraordinary history of silence 06:40- Should I write out what I want to say beforehand? 11:10- Speaking in person vs. Zoom vs. Podcast 14:07- “The Inner Critic” 16:58- Our bodies are living in the past 20:02- Entrepreneurs need to speak 26:12- The things we can do to prep to speak Want more from Melinda? Email her here: Or connect on LinkedIn: Follow her on Instagram: Or just go directly to her site: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#127: Liz Wilcox makes your emails better.
05/23/2023
#127: Liz Wilcox makes your emails better.
Email is still the best way to market to your audience. It builds familiarity, establishes authority and trust. It can also be horribly misused and cause a lot of ill will when done wrong. This week I talk to Liz Wilcox who teaches online business owners how to make email genuinely effective. Liz shares how to build a great welcome series. Explains why we should stop using the word “copy” and shows me that I’ve been making email much too complicated. This talk was a big help to me and I hope it saves you as much time as it’s saving me. Timestamps: 01:36- A strange background 04:54- Lose the word ‘Copy” 14:10- It’s a newsletter not a novel 24:06- Repeating yourself 39:44- The biggest mistakes people make with email 41:55- Outsourcing your emails 46:20- Getting people to reply Want to contact Liz? Visit her site: Instagram: Facebook: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#126: Nathan Hirsch, Founder of AccountsBalance.com
05/09/2023
#126: Nathan Hirsch, Founder of AccountsBalance.com
Nathan Hirsch runs a bunch of companies. In college he bought and sold textbooks until the school hit him with a cease and desist order. Then he became a drop-shipper and sold millions of dollars of baby products. Later he and a partner would sell their company and walk away with life-changing money. So is he relaxing? Nope. Today he has a company that teaches small business owners how to hire, train, and use VAs and freelancers and another pair of companies that provide bookkeeping services to digital businesses. Nathan talks about how quickly he’s been able to get out of the day-to-day in his companies, how good SOPs and solid books set him up for a stunningly fast sale, and why he isn’t just sailing around the world in a yacht these days. Timestamps: 02:53- When you have to pivot your entire business 07:37- The decision to sell the company 15:52- From Hiring VAs to teaching how to hire them 18:11- Walking away 24:10- What entrepreneurs need to focus on Connect with Nathan on LinkedIn: Learn more about AccountsBalance (mention the show for 2 free months!): Check out all of Nathan’s tools and resources for hiring and training freelancers: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#125: Delegation "HOW-TOs"
05/02/2023
#125: Delegation "HOW-TOs"
Delegation is one of my most talked about subjects here on the pod. There's a good reason for that; I’ve spent a lot of time and energy thinking about it and building practices I can rely on to delegate effectively. The other thing is that when you run an agency you’re essentially a middleman between the delegation your clients use you for and the things you delegate to your team. In this episode I break down some best practices on delegation. Things you should be thinking about from the moment you want to hand something off, to the way you can build practices to make the entire experience repeatable with a minimum of fuss. As always, please take a moment and give the show a review. It makes a big difference. Timestamps: 02:10- Hire for tasks not job titles. 04:10- Don’t try to make 5 jobs 1 job. 10:20- Make the Scope clear 13:54- The value of systems in delegation If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#124: Lydia Lee- This is how you Reinvent Yourself
04/25/2023
#124: Lydia Lee- This is how you Reinvent Yourself
What do you do when you have a breakdown after working for a tyrant of a boss… but the boss is you? That happened to this week’s guest Lydia Lee, who we spoke to in Bali where she spends half her year. It turns out that a breakdown like that is a real wake up call. Now Lydia coaches mid-career professionals who are looking for something different from the rest of their work life. This is a great conversation about building the work life you want to live with; not a bigger career or a smaller career, just the right one for you. We talk about entrepreneurship, delegating work, running a 1-person company, who to work with and how to repell the kinds of people you want to avoid. More than anything we talk about being deliberate with the choices you make about you’re work life. Consciously or unconsciously you’ll make a lot of choices and the quality of those choices will impact everything from your compensation to where you live to your health. Timestamps: 03:32- The early mistakes people make when they start a business 09:34- Work can be joyful 13:04- Corporate jobs a damn risky 18:04- Making your business… smaller 24:15- Why Lydia won’t hand over content creation 30:44- Working in the Sweet Spot 33:45- Follow Deep Interests NOT Passion 37:40- Right… for right now. 45:16- Attract the right people. Repel the right people. Want to contact Lydia? Email her at: Follow her on Facebook: Subscribe to her YouTube channel: Connect on LinkedIn: Watch her adventures on Instagram: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#123: Kristina Pierce- What to Do Before You Pay For Ads
04/18/2023
#123: Kristina Pierce- What to Do Before You Pay For Ads
Ads! The average American sees between 4000 and 10,000 every day. Most of them are junk. Some of them work. Marketing isn’t black magic, it’s a process you can be better or worse executing. Today I talk to Kristina Pierce who, for 25 years has been crafting, buying, and monitoring ads across a wide variety of media. From her HQ in upstate New York, Kristina now runs Pierce Media, an ad agency specializing in social media ads for service based businesses. Kristina knows a tremendous amount about advertising and happily shares with me details about strategy, the math of advertising, and deep geek stuff about the platforms. Don’t just listen to this, bring a pencil. Timestamps: 02:03- The conversation that happens before you buy ads. 07:20- People make decisions in a certain way. 12:42- Get yourself some specialists. 22:29- Testing Your offer 34:45- Vanity metrics 40:20- Pinterest, Bing & other useful forgotten platforms Want more from Kristina? Visit her site or on social media: Website: FB: www.facebook.com/kpiercemedia IG: www.instagram.com/piercemedia Linked: www.linkedin.com/in/kristinapiercemedia If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#122: "Profit First" featuring Jenni Davis
04/11/2023
#122: "Profit First" featuring Jenni Davis
Let’s talk about money! How much money should your business have put in reserve? How much in profit? How much money should you save in taxes? Should these bundles of cash be stored in one place or many… and where? Lots of businesses out there struggle to make the right moves with their cash. Many even struggle with the idea that there ARE right moves to make. Yet clearly there are better and worse ways to manage your company’s cash. One of the better ways is to follow the “Profit FIrst” model which this weeks’ guest Jenni Davis is an expert in. Jenni’s company helps scores of small (and not so small) businesses to deploy the “Profit First” methodology in their finances. Instead of assuming that what the business owner gets is what’s left over when the bills are paid, “Profit First” places the owner at the center of the business’s transactions. It says that the owner should be the FIRST person paid, not the last; and here at Reynolds OBM we agree. This week while so many of you are thinking about tax day we thought it would be the perfect day to rebroadcast this gem. Originally episode 85, it returns now as the team here takes spring break. Enjoy! If you’d like to know more about profit first contact Jenni: Check her out n FB: Try this primer to Profit First: If you need help with your small business or agency contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program click here: Join Kellys’ facebook community here:
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#121: Jen Szpigiel tells us to eat the eggs & drink the bubbles.
04/04/2023
#121: Jen Szpigiel tells us to eat the eggs & drink the bubbles.
Jen has a lot going on. Like many entrepreneurs, this daughter of teachers was driven to business ownership by life events. In a twist of fate it was the forced choice to run her own company that convinced Jen she doesn’t have to make choices like that ever again. Yes, you can have it all. Jen publishes the Becoming Iconic magazine, coaches business owners, and runs an agency which provides branding, marketing, and operations support to the female entrepreneur who refuses to compromise. Jen and I explore a bunch of different corners of business ownership including just how underrated the difficulties are, the mental game of entrepreneurship, how being able to repeat things is what success looks like, solopreneurship vs. CEO, and a great deal more. Timestamps: 00:47- Jen’s on a mission. 03:29- Why the company is called “Becoming Iconic” 09:49- Things go wrong. 13:00- When you have it all and still want more. 16:48- Innovation is at the core of entrepreneurship. 22:04- Why “solopreneurship” is overrated 27:22- The best piece of advice for entrepreneurs 30:11- You can’t enjoy things when you’re dead. 33:40- “Obsessive Gratitude” 39:15- How to enjoy life more than your husband’s next wife. 46:40- Listen to a dog bark Want more from Jen? Follow and connect with her here: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#120: Systems Shouldn't Feel Like Bureaucracy
03/28/2023
#120: Systems Shouldn't Feel Like Bureaucracy
Bureaucracy. Even the word makes some people groan. I had a realization the other day that a lot of small businesses don’t see any daylight between good systems and unnecessary bureaucracy and frankly that’s a shame. Just because you’re a startup doesn’t mean you shouldn’t be developing systems for doing things efficiently. Just because you’re an established company doesn't mean your systems are efficient. Your goal as the business owner is to make sure that your business can run without you. IT’S ALSO YOUR JOB to see that your business runs the way you want it to. One without the other and you’re not going to be happy. In this episode I talk about a few ways that I run Reynolds OBM that should make sense to all of you. I talk about a few small projects you can start that will reduce the amount of questions you get, decrease the amount of time you spend looking for things and decrease the number of calls you get from people who don’t know what to do or where to look for something. Take a listen. LINK TO KELLY’S FREE URL TRACKER: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#119: Hard to Let Go... Even For Me.
03/21/2023
#119: Hard to Let Go... Even For Me.
There’s a trap that a lot of my guests recently have talked about. A trap of our own making that agency owners keep falling ito as they work to grow their businesses. We trap ourselves in our clients’ work. We know we need to get out of it and yet as hard as we try there’s always a good reason to stay involved personally. Always a reason to do their work ourselves instead of handing it off to one of our people. I’ve fallen into this trap many times myself so I thought I’d devote an entire episode to talking about it. In this episode it’s just you and me and I’m going to show you exactly and specifically how this trap has snared me in the past. I’ll also show you what’s on the other side when you make the decision to slip out and run your company instead of work on your clients. If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#118: Stephanie Judice on Running a Podcast Agency
03/14/2023
#118: Stephanie Judice on Running a Podcast Agency
Many small businesses start their own channels through podcasting to get exposure, build brand, and show expertise all at the same time. What they don’t know going into it is just how much work it’s going to be to run your own production company. Stephanie Judice knows. She and her nine-person team produce podcasts for upwards of twenty clients every week. They’ve edited, post-produced, and distributed thousands of episodes content for their clients and today she joins me as a guest to talk about the challenges and successes along the way. We talk about getting out of the day-to-day of the business, hiring for efficiency vs. hiring for redundancy, what you’re responsible for as the owner, and building and rebuilding of roles for people you want to keep. This is a great conversation, listen in! Timestamps: 09:40- Perfectionist vs. Leader 13:00- I started asking my team what to fix 17:50- The upside of losing a good person 22:10- The pride of employing people 25:56- Building a team for flexibility 33:45- It’s probably your fault 35:30- 20 Clients, 10 team members, 2 kids Want more from Stephanie? Visit her site or on social media: Website: FB: IG: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#117: Money Coach Jen Paterson
03/07/2023
#117: Money Coach Jen Paterson
Nobody wakes up in the morning and decides to be the worst business person they can be. Yet a lot of very talented, very skilled people from plumbers to lawyers and everything in between have trouble running their businesses and that very often comes down to how they deal with the money. Jen Paterson is a money coach for that crowd. I talk with her about everything from setting up bank accounts, to our attitudes towards money, to buying shoes guilt free. There’s a lot in here for every business owner regardless of their craft. Listen in. Timestamps: 00:18- What a “Money Coach” does. 06:36- Pay Yourself 12:00- Reprogramming the ways you talk about money 23:28- Bank Account Architecture 29:08- Revenue rollercoaster 33:30- Picking your banker 39:27- Business is a different skill Want more from Jen? Visit her site or on social media: Website: IG: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#116: James Hipkin- How to build your website for your customers' benefit.
02/28/2023
#116: James Hipkin- How to build your website for your customers' benefit.
Nobody wants to feel like they’re being sold. Nobody wants to feel pressured or have useless information thrown at them. This is why it’s important to be thoughtful about how you design the flow a prospect goes through on their way to giving you money. When his clients need help navigating the build of that process, James Hipkins takes their hand and dives deep. James and his team have been building large, corporate websites for 10 years and he’ll tell you the hard part is all the work you do before you start designing things. More recently James’s focus has turned to small businesses where he believes a lot more help is needed. I talk to him about the things you SHOULD be thinking about when you design your website (hint: design is waaay last), not building on rented land, the cookie strategy, and a lot more. Want more from James? Visit him site or on social media: Website: FB: IG: Linked: Twitter: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#115: Brandon Cockrell- Digital Sales & Your Small Business
02/21/2023
#115: Brandon Cockrell- Digital Sales & Your Small Business
Brandon Cockrell was a salesman knocking on doors in 100-degree heat in Georgia in a suit. That taught him that digital sales is pretty great. Today his team builds digital sales systems for companies that need people to sign-up, opt-in, book-now, or buy today. His wholehearted adoption of technology as a way to drive revenue has given him a lot to say and I talk to him about the “when?”, “how?”, and “how much?” Timestamps: 02:37- Help an “Ops-Gal” get started with her sales funnel. 09:37- Proving out the hard stuff in your sales process 14:03- What ROI should you expect when you market? 24:20- TikTok 30:21- How many touchpoints for a conversion to a sale? 34:04- The value and trouble with organic reach Want more from Brandon? Visit his site or on social media: Website: IG: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#114: Christina Lenkowski- Getting on Podcasts
02/14/2023
#114: Christina Lenkowski- Getting on Podcasts
This is a great episode! Christina Lenkowski is a veteran public relations expert. She’s worked for big companies like Cirque du Sole and Dark Horse Comics but what she’s discovered is that podcasts are the most effective form of publicity. Now she helps her clients go from “Best Kept Secret” to “Go-to Expert” by raising their voice on other people's platforms. There’s a lot here as Christina shares how she gets her clients on 24 shows a year, how you can make it easy for show hosts to book you, and ways you can use the content you generate from appearances. Timestamps: 02:02- What working remotely tells you about yourself. 04:56- The value of being a podcast guest 12:14- Share that content over and over 19:11- Anderson Cooper is not coming for you. 20:11- Pitching to podcasts 24:38- The first paragraph of a pitch to a podcast 29:15- Missteps when you pitch a show 32:23- You have to be visible to grow 36:36- It takes time to get on shows 43:16- Repurposing your interview as evergreen content Want more from Christina? Visit her site or on social media: Website: Quiz: FB: IG: https://www.instagram.com/publicityxchristina/ If you need help with your small business or agency contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program click here: Join Kellys’ facebook community here:
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#113: Debra Joy- A conversation about the journey not just the destination.
02/07/2023
#113: Debra Joy- A conversation about the journey not just the destination.
Amazing guest this week! Debra Joy is on her fourth business. One was sold, another went public, and one went nowhere. For the last 15 years she’s been a coach to entrepreneurs, executives, and creatives so they can achieve success with less stress. We talk about the effects high stress can (and does) have on our bodies, the power and hazard of goal setting, and how leaders can unconsciously create traumatizing environments at work. Debra talks about helping clients achieve big things. She also talks about using the journey to become the kind of person you want your goals to make you. Timestamps: 00:23- Somatic experiencing practitioner? 03:06- ...but all I wanted was to fix the world. 09:07- choosing when to overdue it 10:57- the goal VS. why they want the goal 14:49- A somatic practice as a perspective in coaching 18:06- Work as a traumatizing environment 23:30- habits 27:19- Kelly gets coached. You can Find Debra here: Website: FB: IG: Linked: If you need help with your small business or agency contact the Reynolds Online Agency: Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#112: Ana Natkins
01/31/2023
#112: Ana Natkins
Ana Natkins had a career in the corporate world. There she developed and strengthened her natural ability to look at complicated workflows and break them down into small, digestible pieces. Today she runs Anna's Simple Solutions, where she and her team use those skills to help overwhelmed, neurodivergent business owners simplify their processes and increase productivity through the use of technology. In this conversation I talk with her about the tools she uses, her love for Clickup and Airtable, and some basic things to remember about the neurodivergent and how they sometimes work. Timestamps: 01:23- Neurodivergence in the workforce. 06:24- Mom + Entrepreneur = Guilt 12:45- Setting up your company so that your people can thrive. 15:25- Two Ops nerds geek-out on Airtable 25:00- Ana’s networking database is on steroids ANA's Links: Website: FB: IG: LinkedIn: Need help from Kelly? Join Kellys’ facebook community here: To get on the waiting list for Kelly’s group coaching program click here:
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#111: Laura Sinclair
01/24/2023
#111: Laura Sinclair
Laura Sinclair started her career in corporate social media at a time when corporations left “that social stuff” to interns. It didn’t take forever for her to get good and to realize that she could go out on her own. In 2014 she left corporate and bought a failing business which she swiftly turned around so dramatically that it was generating more money each month than she paid for it. Forced to close a brick and mortar business during lockdown, Laura now shows other business owners how to market themselves and get on the same upward trajectory. We talk about dumb ways to waste $10,000, working while scared, keeping yourself in the right mindset, how a lot of marketers make things more complicated than they need to be, and a great deal more. Timestamps: 01:02 - Luxury auto to gym owner to marketer. 06:26 - $10,000 down the drain 09:42 - Marketing from Desire not Pain 15:16 - Confidence and fear 23:10 - Jazzed for January 25:00 - Marketers make marketing complicated 31:15 - Sales > # of Followers 40:10 - Yuckiness in sales Want more from Laura? Visit her site or on social media: Want help from Laura? Visit: Or on IG: Need help with your small business or agency? Contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program: Join Kellys’ facebook community here:
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Ep #110: Jessica Armstrong
01/17/2023
Ep #110: Jessica Armstrong
Jessica Armstrong is the owner of TC Created, a service agency that supplies realtors with transaction coordinators so they can spend their time in front of buyers and sellers. In this episode, Kelly and Jessica discuss how starting a business is a journey of self-discovery, how challenging it is to be objective when you delegate work to others, and how success in business has let Jessica to coach others. If you need help with your small business or agency contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program click here: Join Kellys’ facebook community here: Thanks to Jessica for joining us! If you’d like to contact her try her site: To follow her on IG follow: Timestamps: 2:19- Starting a business is a journey of self discovery 7:40- Important things to think about when you hand off work to your team. 12:22- How Jessica’s coaching practice is a result of trauma and generosity. 23:16- Getting salespeople to buy your service
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Ep 109: Prove It Works By Breaking It
01/10/2023
Ep 109: Prove It Works By Breaking It
What do you think will happen in 2023? I think I’m getting flowers. “Why?” you ask. Because I’m planting flowers. You all know my love of good systems for everything from my clients to my garden. Today I’ve got for you today is a story about what happens when a client breaks all of those systems. We don’t wake up everyday amazed that water comes out of the pipes and the trains come on time. Maybe we should. There’s a lot of work that goes into systems when everyone needs them to work. So what happens when the hub for all those systems gets improperly migrated? What happens when all the company’s documents, all the access permissions, all the SOPs, (each interconnected to the others with up-to-date links and passwords in a reliable filing system) what happens when they all get scrambled like an overturned scrabble board? If you need help with your small business or agency contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program click here: Join Kellys’ facebook community here:
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Episode #108: A Hell of a Year
12/20/2022
Episode #108: A Hell of a Year
A special message from Kelly. If you need help with your small business or agency contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program click here: Join Kellys’ facebook community here:
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Episode #107: Katherine Suarez
12/13/2022
Episode #107: Katherine Suarez
Katie Suarez is a 5th generation Montanan with 20 years in the construction and building sector. When she launched her company it was obvious that she’d be serving the sometimes gruff, always direct entrepreneurs of that space and their softer, kinder cousins from the design industry. Today, ‘Kate’ empowers residential contractors and interior designers to uproot traditional ways of working and seamlessly transition brick and mortar offices and studios into virtual businesses. Her goal is to release the pressure felt by small business owners by partnering with them to take on all of their "business-y" responsibilities, so they can focus on what they truly love and do best! Timestamps: 07:25- When your ego gets in the way of letting other people do the work you need them to do. 11:10- How nitching down has given Katherine the ability to tell a client what they need just based on their current revenue. 20:07- How Kate gets clients 30:09- Hold on… is Katie married to Kelly? 31:01- Mistakes Kate made in the beginning. 35:24- How Kate puts her week together 40:11- Putting your neck on the line for your people
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Episode #106: Having My Systems Tested
12/06/2022
Episode #106: Having My Systems Tested
If you’ve been around here for a minute, you’ll know I love to talk about systems and having things run well. It’s been our focus over the last 6½ years as we help small businesses get organized and run better. Throughout that time I’ve been a broken record that you need good systems to run things well. Maybe over the last few years you’ve wondered if it’s true. So I wanted to share two stories of how I had my systems tested just to show you that yes, it works. If you need help with your small business or agency contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program click here: Join Kellys’ facebook community here:
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Episode #105: Caitlin Copple Masingill
11/29/2022
Episode #105: Caitlin Copple Masingill
Full Swing is a PR Agency born in 2019 and has already become one of the 2% of women-owned businesses that generate greater than $1M/year in revenue. It didn’t start out that way. Caitlin Copple Masingill and her co-founder are on a mission to give more women the power, money, and decision making authority to make a big dent in the world. She didn’t originally think that she was building an agency. She intended to build a small owner-operator business that could meet her goals. It didn’t take too long before she met people who helped her expand those goals. Now she’s proud to employ a team, offer healthcare on day one, and operate an unabashedly capitalist business in a markedly values-driven way. Need help with your PR? Want to contact Caitlin? Visit: Connect with Caitlin on Instagram: If you need help with your small business or agency contact the Reynolds Online Agency: To get on the waiting list for Kelly’s group coaching program click here: Join Kellys’ facebook community here: Timestamps: 05:18- The cool part about ignoring conventional wisdom 07:15- The thing that people don’t talk about enough 12:48- The team Caitlin built & planning future headcount 16:50- The single most game-changing thing that put her on the path to running a 7-figure company 23:21- How Caitlin gets clients 26:20- Who free webinars don’t work for. 29:42- A day in the life 34:58- The hard part of letting go of the work 38:54- The biggest mistake Caitlin made building the business
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Episode #104: The Cheapest Option
11/22/2022
Episode #104: The Cheapest Option
In the last few weeks, I’ve seen this trend in some businesses and since I like things to be streamlined and running well, it drives me mad. What I’m seeing is a push to go for the cheapest option by default. I’m not talking about those of you who are just getting started and piecing it together. I’m not advising you to charge lots of things and go into debt. Admittedly, I know some of this is fear from the talk of recession and I’m not saying that cheap things don;t have their place but the cheapest option as the default choice is just DUMB. You need to look at what you are getting for your money. What is the best value. Need Help with your agency or small business? Contact Kelly Here: Join Kelly's facebook group HERE: Get on the waiting list for Kelly's next group coaching program:
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Episode #103: Luisa Alberto
11/15/2022
Episode #103: Luisa Alberto
Luisa Alberto was variously told that she should be an artist, a physical therapist, a philosopher. Now she’s found her calling running People First Finance which is run by, staffed by, and supports female run businesses. In this episode of our Agency Series, Kelly and Luisa talk about building a great business culture, the need for financial competence in business owners, and much more. For more from Luisa visit her homepage: Or on instagram @peoplefirstfinance For help with your agency or small business contact Reynolds OBM at: Join Kelly’s facebook group: 08:00- How a landlord accidentally set Luisa on a path to financial literacy. 10:30- The windy road to realizing you need to hire people 23:40- What brings her team culture together 28:12- Getting contractors to be every bit as devoted as employees 35:57- The problems clients keep showing up with and the core of Luisa’s business 44:43- Having enough space to look at your business objectively
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Episode #102: You Can't Scale A Broken Business
11/08/2022
Episode #102: You Can't Scale A Broken Business
The other day someone told me, “You can’t scale a broken business, you need to fix it first.” It was one of those moments when something sounds so profound and so obvious at the same time. Like I already knew this but I was hearing it for the first time. This idea is one of those things that gets skipped A LOT but when you actually think about it, it’s so important. So today I wanted to talk about that, about not scaling a broken business. In order to scale a business well, it needs to be running well or it all falls apart. It’s like an old car; at slow speeds for stops around town it’s ok if the brakes aren’t great and everything is being held together with rust. But when you hit the interstate you need all the parts to work. Now, when you ask most entrepreneurs what their business needs, you will almost always get “more leads” or some version of that as the answer. So much focus is put on getting people in the door and selling and everything else is less important. Until of course everything breaks. I’m a self professed ops nerd so I may seem a bit biased here, but hear me out. What if what you need isn’t just more business?
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Episode #101: Mary Zargarian
11/01/2022
Episode #101: Mary Zargarian
Once upon a time Mary Zargarian had a great life in corporate America. Now she directs all of her leadership skills and hard work into building her agency. Zargarian Consulting helps its client roster of service-based, largely women-owned businesses and nonprofits optimize their workflows and free up time for their core priorities. On this podcast she gets specific about why she hires the smartest people she can, how to have tough conversations with clients, and how you can accidentally encourage bad behavior from clients. Timestamps: 00:58- The change from solo operator to agency owner. 06:55- What offers Mary focuses on and why. 08:20- When clients say, “We don’t have systems.” 12:00- How Mary structures her agency 17:45- Why you should hire strong people that are smarter than you. 23:59- How agency owners get in trouble with the mis-match between client fees and sub costs 28:45- When you sometimes enable poor behavior from your clients 32:34- Having tough conversations with clients 42:10- Finding new team members
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Episode #100: Why I Still Podcast
10/26/2022
Episode #100: Why I Still Podcast
So today is 100. If you have listened for a while you've heard lots about where we have been already and right now I'm so focused on looking forward that I can’t wrap my head around looking back. I've actually been avoiding recording this episode for days and I think it’s just that I didn’t want to look back. There's too much excitement about what’s to come. But first I want to celebrate. 100 episodes is a really big deal.
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