Digital Transformation and Marketing
Consumers have fundamentally changed and are more and more demanding for better unified omni-channel personalized experiences, with an increasing privacy-first concern. Over the last decade, the explosion of data, exponential technological breakthroughs and their democratization enabled emergents to compete with incumbents and scale aggressive business growth. Most Brands and businesses are now required to rethink their purposes, re-innovate their existence, transform products, operations, customer acquisition strategy in order to stay relevant, and to stay a step ahead to win their monogamous loyalty in the new omni-channel world. But this journey and transformation, undertaking changes including culture to processes, reinventing new products and solutions are not easy. It requires, vision, resources and budget. This podcast, Season 1 will discuss and share stories, insights and lessons learned by cohosts Fuad Miah and Sajeed Bakht and suggest frameworks and tactics that may help businesses navigating through this complex and continuous journey of transformation. In this Episode 1: We take the topic of "digital transformation" and briefly attempt to explain it from the lens of businesses, gaps in technology and misalignment with customers. We then dive into the impacts of digital transformation in the marketing landscape and further explore the topics of targeting, voice of customer and personalization.