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Why It Matters

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and drive to explain why it matters. These conversations are hosted by Michael Gough. He’s a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth. Get in touch with Michael using the email [email protected] Or follow him on Instagram @ _whyitmatters_

info_outline 30. Why Balance Matters 08/04/2025
info_outline 29. Why Social Listening Matters 05/01/2025
info_outline 28. Why No Engagement Matters 04/01/2025
info_outline 27. Why Language, Consciousness, Magick, and Romance matter 02/06/2025
info_outline 26. Why Poetry Matters 01/08/2025
info_outline 25. Why SDRs Matter 12/04/2024
info_outline 24. Why Forest Bathing Matters with Gillian Colhoun 10/25/2024
info_outline 23. Why Legitimation Matters 03/19/2024
info_outline 22. Why seeing brand language as art matters 12/15/2023
info_outline 21. Why Resetting Returns Matters 10/27/2023
info_outline 20. Why Illustration Matters with Zoë Barker. 05/13/2022
info_outline 19. Why Human Experience Matters with Alexander Hoare. 05/05/2022
info_outline 18. Why Financial Communication Matters with Faith Liversedge. 04/29/2022
info_outline 17. Why Closing Food banks Matters with Matthew Duyvenbode. 04/16/2022
info_outline 16. Why Kintsugi Matters with Makoto Fujimura. 04/08/2022
info_outline 15. Why Creative Writing in Business Matters with Neil Baker. 03/31/2022
info_outline 14. Why Faith Matters with Nick Spencer. 03/25/2022
info_outline 13. Why Shareholders Matter with Helen Cane-Hardy. 03/18/2022
info_outline 12. Why heritage matters with Jonathan Morris. 03/11/2022
info_outline 11. Why long term strategy matters with Phil Wild. 03/03/2022
info_outline 10. Why photography matters with Simon Hill. 02/24/2022
info_outline 09. Why social justice matters with Andy Cook. 07/13/2021
info_outline 08. Why rethinking housing matters with Jez Sweetland. 07/06/2021
info_outline 07. Why desirability matters with Andrew Walsh & Matt Holland. 06/28/2021
info_outline 06. Why a business run by family values matters with Simon Lawson. 06/21/2021
info_outline 05. Why impact investing matters with James Perry. 06/11/2021
info_outline 04. Why purpose driven PLCs matter with Dee Corrigan. 06/04/2021
info_outline 03. Why innovation matters with Jeremy Bassett. 05/25/2021
info_outline 02. Why buy-in matters with Jess Harris. 05/17/2021
info_outline 01. Why research matters with Annabel Venner. 05/10/2021
 
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