Sports Management Podcast
Where top sports managers share experiences from and passion for the sports management industry.
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#146 Liam Scully - CEO, Lincoln City Football Club
04/29/2024
#146 Liam Scully - CEO, Lincoln City Football Club
Welcome to episode 146 of Sports Management Podcast. Liam Scully is the CEO of Lincoln City Football Club. Liam has more than 20 years of experience working in football, and he is not even 40 years old. He started his career via an apprenticeship and worked his way up to become Chief Executive of Lincoln City. In this episode, we spoke about: How he became CEO of Lincoln City FC in 2017 How his interest for football started The Win/Develop Mission of the club Their vision to be a forward thinking sustainable club The Stadium Redevelopment Project Being a part Community owned club Why Liam visited a fan at his home And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:43: Lincoln City Football Club 08:09: The club's Vision: Forward-thinking and Sustainable 14:14: Balancing Recruitment and Squad Development 20:33: Fan Engagement 36:22: Evolving as a Leader 38:19: Blending Academic Knowledge with Practical Experiences 44:57: Outro _____________________________________________________________ Liam's Channels: _____________________________________________________________ Lincoln City FC's Channels: _____________________________________________________________ Follow Sports Management Podcast on social media
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#145 Houman Ashrafzadeh - Founder of Padium, backed by Spotify's co-founder
04/22/2024
#145 Houman Ashrafzadeh - Founder of Padium, backed by Spotify's co-founder
Welcome to episode 145 of Sports Management Podcast. Today’s guest is Houman Ashrafzadeh – the founder of Padium a “London’s premium padel club, in the heart of Canary Wharf”. Houman is a serial entrepreneur who in addition to Padium also has founded Urban Greens Salad bar, Coffydoor and 360 Capital. His latest venture, Padium, is backed by Spotify co-founder Martin Lorentzon, who is a big padel enthusiast as well. In this episode we spoke about: The padel landscape in the UK Learnings from “The Swedish Model” Challenges from starting a restaurant just before covid Why he chose Canary Wharf as the location for Padium What Houman has learned from Spotify co-founder Martin Lorentzon And much more! Timestamps: 00:00 Intro00:21: Padium in Canary Wharf 06:35: Learnings from "The Swedish Model" 13:49: Backed by Spotify Co-Founder Martin Lorentzon 15:28: Future Plans for Padium 25:05: Padium Brand 26:09: Advice for Aspiring Entrepreneurs 31:07: Outro _____________________________________________________________ Houman's Channels: Padium's Channels: _____________________________________________________________ Follow Sports Management Podcast on social media
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#144 Åsa Edlund Jönsson - Secretary General, Swedish Olympic Committee
04/15/2024
#144 Åsa Edlund Jönsson - Secretary General, Swedish Olympic Committee
Welcome to episode 144 of Sports Management Podcast. Åsa Edlund Jönsson is the Secretary General of the Swedish Olympic Committee. She has a long background from journalism and media. She worked for Swedish Television SVT for over 2 decades, and the last 6 years as Head of Sports. Åsa is a true trailblazer. She was the first female head of sport at SVT and also the first woman to commentate men’s ice hockey live on Swedish TV. In this episode, we spoke about: Reaching a gender equal sport coverage Losing the bid for the 2030 Winter Olympics The Swedish Olympic Committee’s stance on Individual Neutral Athletes from Russia and Belarus Sustainability and mega events And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:18 Swedish Olympic Committee 04:35 Bidding for Winter Olympics 2030 10:23 Sustainability & Mega Events 11:45 Paris 2024 Olympics 13:35 Individual Neutral Athletes 17:45 Åsa's background 19:20 First Female Hockey Commentator26:05 Head of Sport at SVT 38:39 Promoting Gender Equality in Sports Coverage 44:50 Outro _____________________________________________________________ Åsa's Channels: _____________________________________________________________ Follow Sports Management Podcast on social media
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#143 Marcus Walfridson - Founder, Sarasota Paradise
04/08/2024
#143 Marcus Walfridson - Founder, Sarasota Paradise
Welcome to episode 143 of Sports Management Podcast. Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author. Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him… Get ready to learn: How he managed to start a club during covid Why he got fired as a coach from Linköping How he managed to go 10 days without speaking, reading or writing Why branding is so important to Sarasota Paradise And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:35 Sarasota Paradise 10:00 Finding a Stadium 11:11 US Soccer Landscape 12:55 The Sarasota Brand 18:25 Revenue Streams 25:04 Being a Soccer Coach 31:46 His Book: "Lessons From the Beautiful Game" 33:21 Being Smart Without a Degree 37:44 10 Days Without Talking 42:18 Bumps On the Road 46:06 Marcus' Best Advice 48:03 Outro _____________________________________________________________ Walfridson's Channels: _____________________________________________________________ Sarasota Paradise's Channels: _____________________________________________________________ Follow Sports Management Podcast on social media
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#141 Kyle Sheldon - Founder and CEO, Name & Number
03/25/2024
#141 Kyle Sheldon - Founder and CEO, Name & Number
Welcome to episode 141 of Sports Management Podcast. Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer. Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR. In this episode we spoke about: What learnings he brought from NASCAR to soccer The story behind the Name & Number logo The rise of soccer in the US The importance of FIFA World Cup 2026 What are some hirable qualities And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:36 Name & Number 03:52 Soccer in the US 08:10 FIFA World Cup 2026 10:45 Kyle's Soccer Origin 12:58 Founding Pathway 16:20 Hirable Qualities 18:23 Managing Two Companies 21:00 Importance of Business Relationships 23:00 Working for NASCAR 30:00 Leadership 32:40 The Kuykenstrong Foundation 34:25 The Name & Number Logo 36:10 Marketing is Storytelling 37:40 Kyle's Favorite Soccer Team 39:07 Bumps On the Road 42:44 Outro_____________________________________________________________ Kyle's Channels: _____________________________________________________________ Follow Sports Management Podcast on social media
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#140 Brad Ross - VP Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company
03/18/2024
#140 Brad Ross - VP Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company
Welcome to episode 140 of Sports Management Podcast. Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up. In this episode we spoke about: Why Marketing is a team sport Coca-Cola’s 100 year partnership with IOC Their new partnership with the International Cricket Council, ICC How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more How his upbringing in South Africa shaped him Africa as a sport continent on the rise Brad’s memories from FIFA World Cup 2010 in South Africa And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:41 Marketing Is a Team Sport 02:25 Sports Marketing and Partnerships at Coca-Cola 05:32 Paris 2024 Olympic and Paralympic Games 13:35 2010 FIFA World Cup in South Africa 16:47 Brad's Upbringing In South Africa 17:51 Africa's Potential with Sports 21:10 FIFA World Cup 2026 24:43 Working Multiple Mega Events Simultaneously 27:09 Partnership With International Cricket Council 28:19 Ideal Length of a Partnership 30:34 How Brad's Interest For Sport Started 34:05 Learnings From Sport to Business 37:46 Coca-Cola Is a Great Place to Work 40:51 Bumps On The Road 42:42 Brad's Best Advice 44:12 Outro _____________________________________________________________ Follow Sports Management Podcast on social media
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#139 Jacob Turner - From MLB Pitcher to Financial Advisor
03/11/2024
#139 Jacob Turner - From MLB Pitcher to Financial Advisor
Welcome to episode 139 of Sports Management Podcast. Jacob Turner is the co-founder of Moment Private Wealth and a former MLB pitcher. He was drafted in the 1st round, 9th overall, by the Detroit Tigers in the 2009 MLB draft. Now he is a financial advisor helping athletes make sound financial decisions. We spoke about: Signing a 7 million dollar MLB contract What he bought for his signing bonus How to choose a financial advisor The downsides of being an athlete Financial mistakes athletes make Reward vs lifestyle purchases Why he quit baseball And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:37 MLB Draft 2009 02:29 Starting Baseball 03:40 Life Changing Money 05:34 Be the CEO of Your Own Life 06:50 Elite Athletes Going Broke 09:54 Finance Learnings From His Parents 11:18 Moment Private Wealth 15:13 Three Buckets of Investments & Taxes 19:25 Mistakes Athletes Make 22:00 Importance of Confidence 25:42 Best Finance Books 27:20 Downside of Being a Pro Athlete 28:15 Defining Success 29:38 Losing His Father 30:58 Bumps On The Road 32:47 Quitting Baseball 34:35 Injuries From Baseball 35:15 Be All In 36:17 Outro _____________________________________________________________ Jacob's Channels: _____________________________________________________________ Follow us on social media
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#138 Lauren Johnson - Mental Performance Coach, "Elite By Choice"
03/04/2024
#138 Lauren Johnson - Mental Performance Coach, "Elite By Choice"
Welcome to episode 138 of Sports Management Podcast. Lauren Johnson is a mental performance coach who has worked with the New York Yankees, US Women's National Team, and Google. She is also a speaker and soon to be author. She is training athletes, military personnel and business professionals as well as giving speaking engagements and hosting workshops. In this episode we spoke about: Losing her best friend to suicide Being forced to quit soccer due to 5 concussions How a man in the Starbucks drive through changed her life Traits among elite performers The power of opposite thinking Re-Focusing Psychological Safety And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:35 Lauren's Three C's 04:27 Working with Pro Athletes 07:55 Landing Her First Job 13:48 Losing Her Best Friend to Suicide 16:08 Being Afraid to Fail 19:13 Re-Focusing 20:48 Traits Among Elite Performers 25:01 "Be Brave to S**k at Something New" 29:19 Mistakes Athletes Make 31:16 Re-Framing 33:15 Power of Opposite Thinking 35:14 Psychological Safety 37:46 Writing A Book 40:41 Elite By Choice 42:25 Lauren's Best Advice 46:17 Bumps On The Road 50:39 Caring About Clients 55:36 Outro _____________________________________________________________ Lauren's Channels: _____________________________________________________________ Follow Sports Management Podcast on social media
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#137 Paul May & James Bulley - Co-founders, Trivandi
02/26/2024
#137 Paul May & James Bulley - Co-founders, Trivandi
Welcome to episode 137 of Sports Management Podcast. Today I am joined by two great guests from the event management industry. James Bulley & Paul May are the co-founders of Trivandi – an international consultancy that provides delivery and operational advice in the sport, leisure and events sectors, founded in 2013 after the London 2012 Olympic and Paralympic Games. They both have more than 30 years’ of experience from planning, delivering and operating major venues and mega events projects. In this episode, we spoke about: Why they decided to start Trivandi Their learnings from London 2012 Challenges with mega events The importance of technology Trivandi’s focus on sustainability The future of the event industry And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:40 What is Trivandi?04:15 London 2012 Olympics 06:25 Process of Hosting the Olympic Games 10:46 Sustainability & Mega Events 13:43 Learnings From London 2012 18:35 Evaluation Event Success 23:40 Growing Trivandi 25:03 Future of Events 28:55 Technology in the Event Industry 31:48 Trivandi in 2024 35:43 Bumps On The Road 40:24 Outro _____________________________________________________________ Follow us on social media
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#136 Kareem Rae - Founder & CEO, One Soccer Nation
02/19/2024
#136 Kareem Rae - Founder & CEO, One Soccer Nation
Welcome to episode 136 of Sports Management Podcast. Kareem Rae is the founder & CEO of One Soccer Nation, which provides players an opportunity to sign professional contracts. Kareem is a former semi-professional soccer player with over 20 years of experience playing in Canada, US, France and England. He is also the author of the book: "I Want To Become A Professional Soccer Player", which he wrote at age 18. He has a great vision for One Soccer Nation and in this episode we spoke about: The possibility to own his own club Founding One Soccer Nation Soccer as a vehicle for change Kareem's playing career Helping players go pro The future of One Soccer Nation And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:41 One Soccer Nation 05:24 Kareem's Background 08:24 Helping Player's Going Pro 10:48 Becoming an Entrepreneur 12:35 Writing a Book 14:05 Living Abroad 17:10 Experiences from Soccer 19:47 Post Career Advice 21:40 Launching His Own Club 25:47 One Soccer Nation Podcast 33:30 Outro _____________________________________________________________ Follow us on social media
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#135 Nancy Hensley - Founding Member, Mercury/13
02/12/2024
#135 Nancy Hensley - Founding Member, Mercury/13
Welcome to episode 135 of Sports Management Podcast. Nancy Hensley is a founding member of Mercury/13 - a pure play investor into women’s football. Nancy has a solid background in tech and has worked at companies like McDonalds and IBM. With her extensive background, she is bringing a lot of knowledge and experience to Mercury/13. She is also an avid advocate for transformative change in the sports arena. We spoke about: The reason behind the name "Mercury/13" Nancy's learnings from 2 decades at IBM Her very first job AI and data in sports Women and STEM studies Women's football And much more! WATCH ON YOUTUBE: Timestamps: 00:00 Intro 01:36 Mercury/13 03:20 Using Tech at Mercury/13 04:15 Data & AI Can Optimize Women's Sports 10:41 Mercury/13's Diligence Approach 13:28 Can Analytics Go Too Far? 14:43 Sports Betting 16:37 The Name "Mercury/13" 19:32 The Business of Women's Football 22:03 Commercial Opportunities 27:30 Nancy's First Job 32:00 Getting Women Into STEM 37:05 Bumps On the Road 39:02 Outro _____________________________________________________________ Follow us on social media
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#134 Jordan Gardner - "Multi-club Ownership is the Future of Soccer"
02/05/2024
#134 Jordan Gardner - "Multi-club Ownership is the Future of Soccer"
Welcome to episode 134 of Sports Management Podcast. Jordan Gardner is the former CEO & chairman of the board for the Danish soccer team FC Helsingør and a consultant to the Twenty First Group. He is considered one of the best football executives in the world and in this episode we spoke about: Why is multi-club ownership is the future of football Choosing to invest in FC Helsingör Being a minority owner of Swansea City Football Club ow much say a minority owner has His opinion about the Saudi Pro League? Leveraging data in football clubs Why European clubs are attractive to American investors And much more! WATCH ON YOUTUBE: Time stamps: 00:00 Intro 02:49 Why Americans Invest in European Clubs 05:23 Multi-club Ownership in Soccer 08:37 Commercial Opportunities 13:00 Investing in FC Helsingør 18:40 Pros and Cons with European Clubs 22:23 Saudi Pro League 24:07 Jordan’s Background 27:54 Being a Minority Owner 31:40 Jordan’s Best Advice 35:00 Jordan’s Leadership Qualities 37:22 Outro _____________________________________________________________ Follow us on social media
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#133 Darren Heitner - Founder, HEITNERLEGAL
01/29/2024
#133 Darren Heitner - Founder, HEITNERLEGAL
Welcome to episode 133 of Sports Management Podcast. Darren Heitner is a sports, entertainment and intellectual property lawyer, founder of HEITNERLEGAL, adjunct professor at the University of Florida Levin College of Law, and author of “How to Play the Game: What Every Sports Attorney Needs to Know” Topics: Founding HEITNERLEGAL Starting Sports Agent Blog Becoming a Sports Agent If you Need a Law Degree to Be an Agent? Challenges to Being an Agent Building Relationships with Clients Being an Adjunct Professor Time Management His Book: "How To Play The Game" Not Becoming a Sports Doctor And much more! WATCH ON YOUTUBE: Time stamps: 00:00 Intro 01:17 Founding Sports Agent Blog 03:15 Becoming a Sports Agent 05:53 Do You Need a Law Degree to Be an Agent? 08:06 Challenges to Being an Agent 09:53 Starting HEITNERLEGAL 12:38 Building Relationships with Clients 15:50 Winning For the Clients 17:12 Passion For Sports 18:39 Name, Image & Likeness (NIL) 21:03 Being an Adjunct Professor 22:05 Time Management 23:25 His Book: "How To Play The Game" 24:15 Not Becoming a Sports Doctor 25:50 Bumps On The Road 27:12 Best Advice to Become a Sports Lawyer 28:47 Outro _____________________________________________________________ Follow us on social media
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#132 Mario Malavé - Co-founder & Co-CEO, Mercury/13
01/22/2024
#132 Mario Malavé - Co-founder & Co-CEO, Mercury/13
Welcome to episode 132 of Sports Management Podcast. Mario Malavé is the co-founder & co-CEO of Mercury/13. He has previously founded the company Wagr and became the first company in US history to obtain a sports betting license for a social betting product. Wagr was later acquired by Yahoo Sports where Mario stayed as VP of betting. Now, he is fully focused on Mercury/13 and investments in women’s football. Mercury/13 is a multi-club ownership group focused on acquiring controlling stakes in professional women's football teams in Europe and Latin America. Get ready to learn: How he Co-founded Mercury 13 with Victoire Cogevina How he and Victoire are Splitting the responsibilities as co-CEOs Mario’s favorite quote from Haley Rosen, founder of Just Women’s Sports Why women’s football is a great investment How he immigrated to US from Venezuela at age 16 Why you don’t need a business degree to be successful in business And much more! WATCH ON YOUTUBE: Time Stamps: 00:00 Intro 02:30 Meeting Victoire Cogevina 04:05 Mario's Background 06:18 Co-Founding Wagr 11:33 Wagr Aquired by Yahoo Sports 13:48 Splitting Responsibilities as Co-CEO's 17:05 Mercury/13 20:08 Choosing Clubs to Invest In 23:42 Women's Football: Business Opportunity 29:00 Drive & Work Ethic 31:30 Immigrating to USA at Age 16 35:12 Inspired by Pep Guardiola 37:40 Defining Success 39:26 Bumps On The Road 42:20 Outro _____________________________________________________________ Follow us on social media
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#131 Magdalena Nour - Head of Sustainability, Malmö FF
01/15/2024
#131 Magdalena Nour - Head of Sustainability, Malmö FF
Welcome to episode 131 of Sports Management Podcast. Magdalena Nour is The Head of Sustainability at Malmö FF, one of Sweden’s most successful football clubs. We spoke about: How Malmö FF has managed to degrease their water use How they work towards inclusion in Malmö The collaboration with other clubs How Malmö is working with sustainability with regards to food Why Magdalena is an incurable optimist And much more! WATCH ON YOUTUBE: Time Stamps: 00:00 Intro01:14 Head of Sustainability at Malmö FF 04:00 Reducing Water at the Arena 07:40 Exchanging Ideas with Other Clubs 10:39 Sustainable Initiatives by MFF 19:50 Educating People on Sustainability 26:07 Social Sustainability 29:12 MFF's Women's Team 36:04 Magdalena's Background 49:05 Magdalena's Best Advice 51:16 Outro _____________________________________________________________ Follow us on social media
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#130 Luka Pataky - SVP of Automated Content, Sportradar
01/08/2024
#130 Luka Pataky - SVP of Automated Content, Sportradar
Welcome to episode 130 of Sports Management Podcast. Luka Pataky is the senior vice president of Automated Content at Sportradar. Luka joined Sportradar 10 years ago and was instrumental in starting their Innovation Team. They are also working with Computer Vision, a type of AI that tries to mimic what human vision system does, which has been very beneficial in, for example, Table Tennis. Get ready to learn: What Computer Vision is How AI can create new commercial opportunities Why Luka doesn’t like the comfort zone How AI can help retain young fans How AI and data can drive fan engagement in sports And much more! WATCH ON YOUTUBE: Time Stamps: 00:00 Intro 01:51 Automated Content at Sportradar 03:26 Computer Vision 06:56 The Sports Using Computer Vision 10:48 AI vs Assisted AI 15:03 Using AI for Gen-Z Fan Engagement 18:20 Commercial Benefits of AI 22:58 Luka’s Background 30:58 Luka: Top 100 People in AI 33:35 Bumps On The Road 35:14 Having a Growth Mindset 36:22 The Future of AI 38:21 Outro _____________________________________________________________ Follow us on social media
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#129 Mark Koesterer - Founder & CEO, The Players NIL
01/01/2024
#129 Mark Koesterer - Founder & CEO, The Players NIL
Welcome to episode 129 of Sports Management Podcast. Mark Koesterer is the founder of The Players NIL and a CEO, Public Speaker, Entrepreneur, Thought Leader, Community Leader and an author. Topics: NIL for all The importance his father played in his life Leaving a legacy Use athletics to better your life And much more! WATCH ON YOUTUBE: Time stamps: 00:00 Intro 01:07 What is NIL? 06:40 Why NIL is important 08:45 Mark's Career Journey 10:45 Legal Dispute with the NFL 16:10 Where is NIL Legal? 17:49 The Top NIL Sports 22:35 Getting Into Sports 25:25 Work-Life Balance 29:39 The Importance of His Father 31:00 Leaving a Legacy 35:53 Outro The Players NIL's channels: Buy Mark's book: _____________________________________________________________ Follow us on social media
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#128 Peter Sibner - President, Everysport Media Group North America
12/25/2023
#128 Peter Sibner - President, Everysport Media Group North America
Welcome to episode 128 of Sports Management Podcast. This is the last episode of 2023. It’s been a great year for me and for the podcast and I want to take this opportunity to thank you all so much for tuning in every week and supporting the show. If you havent done so alrteady, please subsribe to the show and give it an honeat review. It reallt is the best way to grow the podcast even more. I have some huge names already locked in for 2024, so subscribe and you will be the first to know about it! Now - today’s guest is Peter Sibner, the President for Everysport Media Group North America and EliteProspects.com. Eliteprospects is a site where over 1 million hockey players can find their career stats and it has become a vital tool for scouts, teams and leagues to recruit and find new talent. Topics: From Sweden to Tampa 5 Things He Needs In An Emergency The Evolution of Eliteprospects The Monetization model of EP Projections for the Junior World Cup USA vs Sweden Being Neighbor with Mick Jagger Generalist vs Specialist And much more! WATCH ON YOUTUBE: 00:00 Intro 01:55 Peter’s Background 04:08 Eliteprospects Explained 06:59 EP’s Monetization Model 08:09 Everysport Media Group 13:50 Eliteprospects x World Juniors 18:55 Getting Into Sports 22:13 Sweden vs USA 25:54 Wanting to be a Marine 27:23 Generalist vs Specialist 33:22 Five Essentials in a Crisis 35:27 Being Neighbor of Mick Jagger 37:14 Bumps On the Road 41:00 EP Long-term Goals 42:42 Best Advice Given / Received 45:30 Outro _____________________________________________________________ Follow us on social media
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#127 Frontrunners in Sports Management - Marketing and Communications of Sustainability in Sports
12/18/2023
#127 Frontrunners in Sports Management - Marketing and Communications of Sustainability in Sports
Welcome to episode 127 of Sports Management Podcast. This episode is recording from when I was asked to moderate a panel for my old college Deree – The American College of Greece. They have an annual event called Frontrunners in Sports Management and this was the 5th edition. The topic was Marketing and Communications of sustainability in sports and it really resonated with the audience. The panelists were Dr. Michael Anagnostou and Ms Josephine Traberg and they really brought the knowledge! I hope you’ll enjoy this episode as much as I did and let me know afterwards what you thought about it. WATCH ON YOUTUBE: Follow us on social media
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#126 Sarah Lewis OBE OLY - Making Society Better Through Sport
12/11/2023
#126 Sarah Lewis OBE OLY - Making Society Better Through Sport
Welcome to episode 126 of Sports Management Podcast. Sarah Lewis OBE OLY is a highly respected international sports leader with an extensive network across the Olympic Movement and sport industry. Sarah became an Olympian in Alpine Skiing, representing Great Britain at the Calgary 1988 Games. From 1998 to 2020 she was Secretary General of the largest international winter sports federation, FIS. Currently, she is running her own company Sarah Lewis Global Sports Leader, providing services to sport, business, and society. In 2018 Sarah was awarded the Officer of the Most Excellent Order of the British Empire on the Queen's New Year Honours List for services to sport. Get ready to learn: How she was the only British Olympic skier who didn’t live abroad The importance of multi-tasking What it means to Sarah to be an Olympian Receiving an OBE from the late Her Majesty the queen The termination of her role as Secretary General Her best advice to young women in sports And much more! WATCH ON YOUTUBE: 00:00 Intro 02:11 Sports for Social Change 03:17 Getting into Sports 08:16 Becoming an Olympian 11:30 Transitioning into Sports Business 16:25 GB Snowsport 21:21 Secretary General for FIS 24:50 Growing the Game of Skiing 29:06 Secretary General of AIOWF 33:00 Her Abrupt End at FIS 39:45 Senior Strategic Advisor for Chinese Winter Sports 45:05 Sarah Lewis Global Sports Leader 48:10 Receiving Her OBE 50:16 Best Advice for Women in Sports 54:00 Outro Follow us on social media
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#125 Allistair McCaw - Mindset Is Your Superpower
12/04/2023
#125 Allistair McCaw - Mindset Is Your Superpower
Welcome to episode 125 of Sports Management Podcast. Allistair McCaw is an author, speaker and consultant who helps create world-class mindsets, high performance leaders & winning team cultures. He has written 7 books, the latest one was released just after this episode was recorded, and Allistair gave a nice teaser for this new book called “Mindset Is Your Superpower”. We also spoke about: Growing up in South Africa What he has learned from his mum The importance of consistency Suffering from depression What he has learned from world class leaders And much more! WATCH ON YOUTUBE: Time Stamps: 00:00 Intro 01:43 Habits That Make a Champion 04:00 The Secret to High-Performers 06:40 McCaw on David Goggins 08:00 Getting Into Sports 10:55 The Importance of Sunshine 12:34 Going Through Depression 18:10 Champion Minded 19:30 The Secrets to Great Coaches and Leaders 24:19 Common Traits Among Elite Athletes 32:05 Building Habits of Gratitude 34:30 Don't Judge Others 35:34 Outro Buy Allistair's book here: Follow us on social media
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#124 Eric Loftus - President, Northeast Padel
11/27/2023
#124 Eric Loftus - President, Northeast Padel
Welcome to episode 124 of Sports Management Podcast. Eric Loftus is the VP of Cape and Island Tennis and Track & President for Northeast Padel. Cape and Island Tennis is the United States Northeast’s leading tennis court and athletics track constructor and Northeast Padel is a similar vein but for padel. Get ready to learn: When the padel boom will hit the US How Eric discovered padel What some barriers for padel in the US are If pickeball is a threat to padel Why you should “be so good that you can’t be ignored” And much more! ________________________________________________ WATCH ON YOUTUBE: Time Stamps: 00:00 Intro 01:20 How to Pronounce Padel 02:12 Cape and Island Tennis and Track 03:30 Northeast Padel04:30 Can Padel & Pickleball co-exist? 06:45 How to Grow Padel in USA 09:55 Challenges for Padel in the US 17:03 When the Padel Boom will Hit USA 20:27 Padel as a College Sport 26:30 Eric's Background 30:00 Staying Out of New York 35:02 Shortlisted to Bid for the US Open 38:12 Eric's Best Advice 41:27 Outro Follow us on social media
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#123 Emily Kaplan - NHL Reporter, ESPN
11/20/2023
#123 Emily Kaplan - NHL Reporter, ESPN
Welcome to episode 123 of Sports Management Podcast. Emily Kaplan is a journalist with a degree from Penn State University and is currently working as an NHL reporter for ESPN. We spoke about: Why she became a journalist Being diagnosed with anxiety, OCD & depression Handling criticism on social media Being the only in-arena reporter for NHL during covid Her middle-child complex The difference between covering NHL vs NFL Hockey Culture And much more! ________________________________________________ WATCH ON YOUTUBE: Time Stamps: 00:00 Intro 00:23 Emily's Background 01:40 From Written to On Camera 02:45 Getting Involved with Sports 04:44 Role Models & Mentors 06:22 Working For Sports Illustrated & ESPN 08:00 Difference Between NFL & NHL Journalism 10:55 Challenges Between the Benches 12:40 Hockey Culture 16:50 Being a Diversity Hire 18:40 Handling Criticism 21:30 Professional Strengths 23:00 Incredible Memory 24:19 Only In-arena Reporter During Covid 25:34 Mental Health 31:00 Work-Life Balance 33:35 Best Memory From NHL 34:25 Star Strucked? 35:40 Best Advice Received 36:05 Being a D-List Celebrity 37:00 Linda Cohn 40:30 Kevin Weekes 42:30 Outro Follow us on social media
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#122 Darryl Haberman - What Is The Future of Sports Media?
11/13/2023
#122 Darryl Haberman - What Is The Future of Sports Media?
Welcome to episode 122 of Sports Management Podcast. Darryl Haberman is the founder of Haberman Consulting, a strategic growth advisor and a fractional COO. He helps sports teams, athletes and startups build better fan relationships. He has more than 25 years of experience and has worked for companies like NHL, MLB Advanced Media & Disney. Get ready to learn: Darryl's opinion on the future of sports media If Netflix will invest in live sports Darryl's best sporting memory How his sports career started at FOX Sports in 1998 The importance of analytics in fan engagement And much more! ________________________________________________ WATCH ON YOUTUBE: Time Stamps: 00:00 Intro 01:35 Darryl's Background 03:02 Becoming an Entrepreneur 04:20 The SaaS Platform Rikodi 07:39 Fan Engagement & Web3 11:48 Working for FOX Sports, NHL & Disney 23:35 Netflix, Live Sports & Media Rights 29:15 How Darryl’s Interest for Sports Started 32:13 Darryl’s Best Sporting Memory 36:58 Importance of Networking ________________________________________________ Follow us on social media
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#121 Robyn Duda - CEO & Co-Founder, RacquetX
11/06/2023
#121 Robyn Duda - CEO & Co-Founder, RacquetX
Welcome to episode 121 of Sports Management Podcast. Robyn Duda is the CEO of RacquetX and a leading event expert and entrepreneurial leader in the field. Get ready to learn about: How Robyn Went From luxury weddings to Padel How She is Trying to Understand What Makes Industries Tick How She Founded RacquetX What skills you need to work in events The RacquetX event in Miami 2024 How She Became an Entrepreneur Although Most People Advised Against It Virtual vs Live Events Appealing to Gen Z and Other Generations at the Same Event And much more! ________________________________________________ WATCH ON YOUTUBE: Time Stamps: 00:00 Intro 01:51 Robyn’s Background 03:18 From Luxury Weddings to Sports 05:40 Skills Needed in the Event Industry 07:28 What is RacquetX? 11:50 Investment Opportunities in Racket Sports 12:53 RacquetX in Miami 2024 17:59 How Robyn Got Into Sports 20:53 Robyn’s Basketball Experience 23:05 Being an Over-Achiever 24:03 Robyn’s Educational Background 24:55 Becoming an Entrepreneur 27:05 Strategies in Events 28:44 Virtual vs Live Events 30:28 Sustainable Events 31:55 Leveraging Data 33:30 Appealing to Gen Z and Other Generations at the Same Event 36:44 Best Advice for Aspiring Event Managers ________________________________________________ Follow us on social media
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#120 Ben Johnson - SVP of Strategy & Commercial, SailGP
10/30/2023
#120 Ben Johnson - SVP of Strategy & Commercial, SailGP
Welcome to episode 120 of Sports Management Podcast. Ben Johnson is the Senior Vice President of Strategy and Commercial for SailGP. Ben oversees the league’s event expansion, commercial partnerships and media rights in North America to reach its next generation of race fans. Johnson is also responsible for delivering impactful results across the league’s key pillars of sustainability and technology to create the world's most thrilling, purpose-driven sport on water. Get ready to learn about: Why Sail GP is the fastest growing sports league Sail GP’s partnership strategy Why Ben thrives at new sports leagues like Sail GP and The Drone Racing League Sail GP’s sustainability efforts How a race week is like Sebastian Vettel investing in the newest Sail GP team And much more! Time stamps: 00:00 Intro 01:55 SailGP - Fastest Growing Sports League 03:22 Sustainability at SailGP 06:40 More Teams = More Complexity 08:10 USA is an Important Market for Sail GP 10:08 The Fan Experience at Sail GP 12:10 Growing to 13 Races 13:26 Sebastian Vettel Invests in Sail GP Team 14:45 Sail GP Created a Fan Owned Team 18:40 Sail GP's Partnership Strategy 23:29 What a Race Week is Like 25:01 Best Ways to Stream a Sail GP Race 26:33 Ben's Background 30:25 Creativity in Sports 32:06 Following Your Passion 33:53 Best Advice For Working in Sports WATCH ON YOUTUBE: ________________________________________________ Follow us on social media
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#119 Arielle Moyal - CEO & Founder, Moyal Enterprises
10/23/2023
#119 Arielle Moyal - CEO & Founder, Moyal Enterprises
Welcome to episode 119 of Sports Management Podcast. Arielle Moyal is the CEO & Founder of Moyal Enterprises. The group are experts in the business of athletes and sport verticals, maximizing potential earnings for athletes and consulting with brands looking to enter into or growth within sport verticals. Get ready to learn about: Her biggest learnings rom 18 years working in sports The importance of personal branding for athletes Her 4 non-negotiables The importance of mentors What she learned from playing competitive chess Going from the only woman in the room to the main woman in the room And in the end, she shares a personal story about owning up to your mistakes. So make sure to listen to the very end! WATCH ON YOUTUBE: ________________________________________________ Follow us on social media
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#118 Jason Syversen - CEO, Sports Visio
10/16/2023
#118 Jason Syversen - CEO, Sports Visio
Welcome to episode 118 of Sports Management Podcast. Jason Syversen is the CEO of Sports Visio, a sports tech company that provides computer vision, AI, and cloud and mobile interfaces. It allows youth and non-professional athletes to easily access their game stats and highlights. We spoke about: Why Jason is giving a way so much to charity Growing up poor How he raise his kids with regards to money If he uses AI to aid his business operations Being a millionaire in his 20s And much more! WATCH ON YOUTUBE: ________________________________________________ Follow us on social media
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#117 Anneliese Mesilati - Head of Brand Activation & Sponsorships, UBS
10/09/2023
#117 Anneliese Mesilati - Head of Brand Activation & Sponsorships, UBS
Welcome to episode 117 of Sports Management Podcast. Anneliese Mesilati is the Head of Brand Activation & Sponsorships at UBS.The global sponsorship portfolio at UBS is rooted in culture and sport including Motorsports with the Mercedes AMG-Petronas Formula One team & New York Islanders for whom they have the arena naming rights. Get ready to learn: About UBS’ sponsorship strategy How they could partner with F1 with sustainability in mind How UBS support the sport of ice hockey Why New York is a key market for UBS And much more! Time Stamps: 00:00 Intro 01:32 Anneliese's Passion for Sponsorships 02:48 UBS' work with Sports Sponsorships 05:52 Naming rights at UBS Arena 10:25 UBS's work for Ice Hockey 13:19 The 43 OAK Foundation 17:00 Partnership with Mercedes in F1 20:25 Sustainability in Sports 22:36 Lewis Hamilton's "Mission 44" 25:32 Anneliese's Background 27:35 Best Sports to Partner With 30:35 Anneliese's Best Advice ________________________________________________ Follow us on social media
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#116 Sam Tiger - NFL Agent & Founder of Sam Tiger MGMT
10/02/2023
#116 Sam Tiger - NFL Agent & Founder of Sam Tiger MGMT
Welcome to episode 116 of Sports Management Podcast. Sam Tiger is the founder and president of Sam Tiger MGMT. Sam is a certified NFL agent, an adjunct professor at Lynn university, an NFLPA certified contract advisor, an entrepreneur and podcast host. Get ready to learn: Why Sam started her own business Passing the NFL agent exam on the first try The importance of relationships in the sports industry How previous podcast guest Kelli Masters helped Sam in her career What her mantra is And much more! WATCH ON YOUTUBE: ________________________________________________ Follow us on social media
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