Roadmap to Referrals
You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally, this podcast is the answer. Stacey's journey from business failure to success changed when she learned to go against the traditional referral advice and started generating referrals naturally and consistently. When you’re ready to go deeper, you can join her for the next level inside her coaching program, Building a Referable Business™.
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Ep #306: What Potential Referral Sources Need You to Know
04/23/2024
Ep #306: What Potential Referral Sources Need You to Know
Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll explain the pitfalls of using scripted approaches and the necessity of understanding the human element in referral relationships. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #305: Living Your Why Better Through Referrals
04/16/2024
Ep #305: Living Your Why Better Through Referrals
Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does and how referrals play a vital role in allowing her to live out her purpose. Her dedication to making a difference in their lives is truly inspiring. If you missed it, we are currently running a daily social media series where you can get tiny helpful tips to enhance your referral foundation. Follow me on your favorite social media platform for your daily referral tips! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #304: How to Do a Referral Quarterly Review
04/09/2024
Ep #304: How to Do a Referral Quarterly Review
To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how to analyze your referral sources and closing ratios, and why to track your progress quarterly. If you didn’t already know, we're currently running a daily social media series where you can pick up tiny tips to enhance your referral foundation. Be sure to follow me on your favorite social media platform to get your daily referral tips! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #303: The BEST Referral Thank You Card
04/02/2024
Ep #303: The BEST Referral Thank You Card
Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and misconceptions when it comes to writing thank you cards for referrals. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #302: Rookie Mistakes With Referrals
03/26/2024
Ep #302: Rookie Mistakes With Referrals
Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to the common pitfalls that can hinder your referral success. In this episode, I break down the top 5 rookie mistakes so you can avoid them. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #301: Swimming Against the Stream with Referrals
03/19/2024
Ep #301: Swimming Against the Stream with Referrals
Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refer you. Remember, referrals are the lifeblood of a successful business. Let's take control of our referrals and build a referable business together. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #300: Let’s Celebrate Hitting Episode 300!
03/12/2024
Ep #300: Let’s Celebrate Hitting Episode 300!
We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few members of the Building a Referable Business coaching program about their experiences inside BRB. It's a must-listen! Thank you for being a part of this incredible milestone. Your support, feedback, and engagement have been instrumental in making this podcast what it is today. Here's to 300 more episodes of learning, growth, and building a referable business together! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #299: The Tension Between Referrals and Control
03/05/2024
Ep #299: The Tension Between Referrals and Control
There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two factors and offer guidance on navigating this tension to build a referable business without resorting to outdated methods such as incentivizing or asking. Be sure to stay tuned as we celebrate our upcoming 300th episode next week! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #298: Growing Through Referrals
02/27/2024
Ep #298: Growing Through Referrals
Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her referrals in her first year, consistently increased them in the following years, and measured the impact of repeat clients originally referred to her. You'll gain valuable insights into the strategies and mindset that have driven her referral success, and you'll discover how she prioritizes building strong relationships while delivering exceptional service. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #297: Referral Experience vs Client Experience
02/20/2024
Ep #297: Referral Experience vs Client Experience
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Generating Business Referrals Without Asking," and applying it to her business. Whether you're looking to cultivate more referrals from existing sources, enhance your client experience, or attract potential referral sources, this episode offers practical strategies and actionable tips to help you generate more referrals for your business. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #296: Leveraging Referrals in Unique Ways
02/13/2024
Ep #296: Leveraging Referrals in Unique Ways
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as launching a new website, hitting a major milestone, or even switching brokerages. Tune in to discover how you can make the most of these unique opportunities to boost your referral success. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #295: Must Have Referral Strategies This Year
02/06/2024
Ep #295: Must Have Referral Strategies This Year
As we enter a new year, it's crucial to adapt our referral strategies to the current business environment. In this episode, we explore ways businesses are shifting in 2024 and how to leverage your referral opportunities effectively. I also share three key referral strategies and a bonus tip to maximize your referral potential. Stay tuned for more episodes this month, where we will expand on these strategies. And don’t forget to check out the show notes page to grab my free referral tracker, which can help you keep track of your referral sources. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #294: No Regrets Business Ownership
01/30/2024
Ep #294: No Regrets Business Ownership
Have you ever wondered how successful entrepreneurs make decisions without regrets? People ask me from time to time how I came up with the model of how I run my business. It wasn’t easy and didn’t happen overnight, but it has served me well. In this episode, I share the story of a pivotal moment in my early 20s that shaped my mindset and decision-making process to this day. I also reveal the metrics and scorecards I use to measure my business success. These tools help me stay focused and make decisions that align with my goals and values and allow me to run a “no regrets” business. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #293: Strategic Alignment for a Referral Explosion
01/23/2024
Ep #293: Strategic Alignment for a Referral Explosion
Referrals are not just a one-off tactic; they can be so much more. In our earlier episodes, I highlighted the importance of clarity and understanding your referral data to set achievable goals. This episode builds upon that foundation and focuses on identifying and closing the gaps hindering your referral success. This episode will help you align your goals with the three crucial areas that drive referral success. By understanding this alignment and taking the necessary steps, you can generate the referrals you need to achieve your business goals. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #292: Calculate Your 2024 Referral Goals (Part 2)
01/16/2024
Ep #292: Calculate Your 2024 Referral Goals (Part 2)
Setting clear referral goals is essential for building a successful and referable business. Now that we know the three keys to clarity and gathered our past referral data, it's time to take the next step and start calculating our referral goals for 2024. After you've calculated your referral goals, share them with me. Let's celebrate your progress together! Send me a direct message on LinkedIn or Instagram, or join us on one of our upcoming live training sessions on January 18th or 23rd. During these training sessions, you'll get even more strategies for doubling, tripling, or even quadrupling your referrals in as little as 90 days. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #291: Calculate Your 2024 Referral Goals (Part 1)
01/09/2024
Ep #291: Calculate Your 2024 Referral Goals (Part 1)
In our last episode, I shared the three key factors to consider when setting referral goals. This week, we go even deeper and focus on the second key factor - having the right data from your past referrals to inform your decisions for the future. Today, I take you through how to gather this data and provide you with a free worksheet to make the process easier. By understanding your referral results from last year and analyzing your referral sources, you'll gain valuable insights into your referral potential for 2024. Armed with this information, you can then set realistic and achievable referral goals for the year ahead. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #290: Gaining Clarity with Your 2024 Referral Goals
01/02/2024
Ep #290: Gaining Clarity with Your 2024 Referral Goals
Happy New Year! I hope you're off to a fantastic start and ready to make this year your best one yet. As we kick off the new year, I want to help you gain clarity and set the right goals for referrals in 2024. So, let's get started! In this episode, we're going to break down the importance of capacity, understanding your past results, and clarifying your growth expectations. By taking these steps now, you can set realistic and achievable referral goals for 2024. Be sure to tune into our next episode, where we will start to calculate your referral goals. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #289: Life Proof Your Business
12/26/2023
Ep #289: Life Proof Your Business
Are you prepared for unexpected challenges in your business? Learn how to life-proof your business with tips from our guest, Chelsea Brinkley. Life-proofing your business is attainable, even if you're a solopreneur, and it can significantly impact how your business adapts to various circumstances. Chelsea shares valuable insights and tips on how to create a business that can thrive and continue to succeed, even when you have to step away. I also share my personal experience of undergoing back surgery earlier this year and how my business not only survived but thrived during that time. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #288: End of Year Referral Reflections
12/19/2023
Ep #288: End of Year Referral Reflections
As the year comes to an end, it's the perfect time to look back and evaluate our referral strategies. Join us as we reflect on the past year and think about how to maximize our referrals in the new year. In this episode, I explore some observations I've made about referrals, including outdated referral advice still being taught today, the spread of misconceptions about referrals, and the impact of economic uncertainty on referrals. You won't want to miss this episode! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #287: Reverse Goal Setting
12/12/2023
Ep #287: Reverse Goal Setting
As we approach the end of the year, it’s time to reflect on the past and plan for the future. Goal setting is not just about what you want your business to achieve; it's about envisioning the life you want to live. During this episode, we explore the importance of setting goals that align with your long-term vision. Whether it's a five-year, ten-year, or even further out plan, this process will help you set yourself up for incredible success. Reverse goal setting is the key to achieving your business goals! Join me as I walk you through this powerful process. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #286: Avoiding Referral Blind Spots
12/05/2023
Ep #286: Avoiding Referral Blind Spots
Nobody wants to admit they have a blind spot, but we all do, whether it’s in business, leadership, parenting, or even referrals. But by acknowledging and addressing these referral blind spots, we can pave the way for a more referable business. Since we're in the final month of this year, now is a great time to reflect on your referral blind spots. In this episode, you’ll learn three referral blind spots to avoid in order to build a referable business. Don’t let these three referral blind spots keep you from the referrals you deserve. Let's make 2024 your year of referral success! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #285: Industry Partner or Referral Source?
11/28/2023
Ep #285: Industry Partner or Referral Source?
Do you struggle with labeling or categorizing your referral sources? In this episode, we're diving into the nuances of referrals and answering a burning question asked at a recent conference I attended. I also share examples of how these concepts apply to various industries. Throughout the episode, we discuss the importance of labeling and categorizing your referral sources and how doing so can have a significant impact on your business. Whether you choose to define and apply labels or simply refer to everyone as a referral source, we explore the pros and cons of each approach. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #284: What People Get Wrong About Referrals
11/21/2023
Ep #284: What People Get Wrong About Referrals
Referrals are not just a nice to have but an excellent way to grow your business and can make all the difference in generating consistent and natural growth. It's crucial to get the correct information and avoid common misconceptions when it comes to referrals. In this episode, we debunk some common misconceptions about referrals and provide valuable insights on leveraging the science of referrals to build a referable business. We'll explore the difference between basic follow-up, keeping in touch, and staying top of mind. Plus, I'll show you how to make it work without drowning in follow-up. Trust me, it's a game-changer! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #283: Dealing With *This* Referral Frustration
11/14/2023
Ep #283: Dealing With *This* Referral Frustration
Referrals are not an easy button. If you're looking for a quick fix or a shortcut to get referrals, this podcast might not be for you. Building a referable business takes dedication, hard work, and a willingness to step out of your comfort zone. But trust me, the results are absolutely worth it! Join us as we discuss the magic and complexity of referrals in this must-listen podcast episode. There may be frustrations along the way, but being aware of them allows you to stay focused and keep going. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #282: Growing Through Referrals… An Interior Designer’s Story
11/07/2023
Ep #282: Growing Through Referrals… An Interior Designer’s Story
As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift around referrals. Learn how a light bulb moment transformed Lacey's business and how it can transform yours too. Don't forget to grab the valuable resources mentioned in this episode. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #281: Automation, Personalization and Referrals
10/31/2023
Ep #281: Automation, Personalization and Referrals
Personalization vs. Automation: which is the key to successful referrals? Spoiler alert -- it’s not a versus thing at all. It's about finding the perfect balance between the two. In this episode, I'll explain how to achieve this balance and why it's crucial for building a referable business. If you're struggling to identify your existing referral sources, I've got you covered. I'll provide you with a template that will help you easily identify who has been referring you or has the potential to refer you, so be sure to listen in to find out how to get this free resource! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #280: Referral Q&A
10/24/2023
Ep #280: Referral Q&A
In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. My answer to her question is packed with actionable strategies and insights. You will learn how to navigate the sensitive nature of personal services and create an environment where clients feel comfortable referring you. Don't miss this game-changing episode! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #279: If an Attorney Can Do It
10/17/2023
Ep #279: If an Attorney Can Do It
Investing in your business can be scary but is necessary for growth. When you take the leap to make a lasting investment – it changes everything. And your business is worth it. In this episode, I sit down with Steve Jaeger, a practicing attorney from Kentucky and a BRB alumni. Steve shares his unique journey and how implementing systems, processes, and strategies that align with your values and goals can create a referable business that withstands the test of time. We are also celebrating the fifth anniversary of my book, Generating Business Referrals Without Asking. Thank you for your continued support and positive reviews. If you haven’t already, I would appreciate it if you would head over to wherever you purchased your book and leave a 5-star review in celebration of our five-year anniversary! Resources and links mentioned in this episode can be found on the show notes page at
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Ep #278: One Month Can Change Everything
10/10/2023
Ep #278: One Month Can Change Everything
When you make the right decision, one month can change everything. Lois Weinblatt is a member of our Building a Referable Business coaching program and is here to share her journey and the impact our program has had on her business in just under 30 days. Lois dives into what changed for her, what she got serious about, and why joining our coaching program was the right decision at the right time. Her story is a testament to the incredible results that can be achieved when you prioritize building a referable business. Whether you're interested in joining our coaching program or simply looking for expert advice on generating referrals, this episode will provide valuable insights and inspiration Resources and links mentioned in this episode can be found on the show notes page at
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Ep #277: If a CPA Can Do It…
10/03/2023
Ep #277: If a CPA Can Do It…
Whether you’re a brand-new listener or a long-time listener, there is nothing like hearing from a business owner – like you – who is having referral success. What are they doing differently, and how is it working for them? Let’s find out! Randall Brody is an income tax expert and founder of Tax Samaritan and Peace of Mind Tax Help. Randall shares his journey of building a referable business and the success he has achieved in just a few months. He discusses the mindset shifts, tracking, and strategies he implemented to generate more referrals. If you're looking for tips on how to make referrals work for your business, this episode is a must-listen. Tune in now and take control of your referrals to build a referable business. Resources and links mentioned in this episode can be found on the show notes page at
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