Studionomics

We are Catalina Zbar and Nicole D’Andrea: MINDBODY-Certified Business Consultants on a mission to help leaders in the wellness industry thrive. We’ll chat about all things strategy, marketing, money, and mindset so you can build the business of your dreams AND have fun along the way.

Episode 19: Building Community for Retention 03/09/2021

Episode 19: Building Community for Retention Building a strong community has a direct impact on client retention, one of the biggest challenges studio owners face. In this week’s episode, Cat & Nicole dive into what this means exactly and a few ways in which studio owners can build community to help increase retention for both newer and more seasoned members alike. In case you’re wondering, we refer to both virtual and brick-and-mortar businesses. /episode/index/show/studionomics/id/18235994

Episode 18: The Power of Community 03/02/2021

Episode 18: The Power of Community In this episode, we welcome FitGrid’s Founder and CEO, Ntiedo Etuk. Nt has led the creation of an online platform that focuses solely on building community. Together we dive into how the emphasis on communication and connectivity helps studios and fitness communities increase and strengthen the connections between their members to better drive retention and sales. With a presence in over 27 countries, Nt and his team have definitely figured it out. /episode/index/show/studionomics/id/18143753

Episode 17: Feminine Innovation with Laura Munkholm 02/23/2021

Episode 17: Feminine Innovation with Laura Munkholm Cat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream and in-person studios that is bound to transform the landscape as we know it. We talk to Laura about what it’s like to be a female entrepreneur in the fit-tech space, how she and her team have tackled this massive undertaking and how the software intends to solve for what until now has been a huge gap in the industry. Thanks Laura! /episode/index/show/studionomics/id/18041459

Episode 16: Lessons from a #bossmom with Maria McBride 02/16/2021

Episode 16: Lessons from a #bossmom with Maria McBride In today’s episode, we dive into what “mom strength” is all about. With a thriving studio of 10+ years and 3 kids under her belt, Maria from Hometown Sweat understands the importance of delegating and prioritizing when running her business. This episode is full of gems for anyone interested in taking back control of their time while their business runs as smooth as a baby’s bottom. /episode/index/show/studionomics/id/17955050

Episode 15: The Power of Your Story 02/09/2021

Episode 15: The Power of Your Story You've probably heard that "storytelling" is a powerful marketing strategy, but what does that even mean? In this episode, Cat & Nicole chat about how to use personal, compelling story in your messaging to build an emotional connection with your customers. This will help you build the ever-important "know, like and trust" factor so that prospects become customers and customers become raving fans. /episode/index/show/studionomics/id/17864450

Episode 14: E-mail is (not) Dead with Barton Haddad 02/02/2021

Episode 14: E-mail is (not) Dead with Barton Haddad Cat & Nicole welcome Barton from Brandbot and together they dive into the depths of the e-mail and texting world to understand why ignoring this aspect of your marketing strategy could be seriously detrimental to the success of your business. We talk about engagement, building community, and the secret to landing more sales. /episode/index/show/studionomics/id/17789573

Episode 13: 3 Website Mistakes to Avoid with Connie Holen 01/26/2021

Episode 13: 3 Website Mistakes to Avoid with Connie Holen Your website is your marketing hub -- it needs to shine! On this episode, Cat & Nicole chat with Connie Holen: MINDBODY-Certified Business Consultant and the visionary behind Pixality Design. We discuss the importance of a functional, up-to-date website, and Connie breaks down the 3 pitfalls most wellness business owners fall into -- and how to avoid them! /episode/index/show/studionomics/id/17680553

Episode 12: Keeping the Resolutioners 01/19/2021

Episode 12: Keeping the Resolutioners January is an exciting time for fitness business owners AND customers. In this episode, Cat & Nicole discuss real, actionable strategies for leveraging the new year’s excitement and turning new customers into raving fans! /episode/index/show/studionomics/id/17590163

Episode 11: Stepping into Fearless Leadership 01/12/2021

Episode 11: Stepping into Fearless Leadership Most studio owners enter the industry because they’re deeply in love with their craft. Then, SURPRISE! Decision-making, staff-management, and leading a community during challenging times eclipse teaching classes altogether.. In this episode, Cat & Nicole discuss standing in your power, taking back control of your business, and leading your community with confidence and grace. /episode/index/show/studionomics/id/17501840

Episode 10: Goals are for Smashing 01/05/2021

Episode 10: Goals are for Smashing It’s safe to say that all of us would love to set goals AND achieve them. We all know that it’s important to be working towards something, to have a plan and to stick to it! We also know it’s easier said than done. In this episode, we cover REAL tactics for smashing your goals out of the park so that you can build the studio of your dreams. Bring it on, 2021. /episode/index/show/studionomics/id/17414612

Episode 9: How We Do Self Care 12/29/2020

Episode 9: How We Do Self Care For the last episode of 2020, Cat & Nicole indulge in a fun conversation about their own self-care practices. With self-care being a top priority (rightfully so!) for business owners, we hope this episode will inspire you in your own practice! Happy holidays to all of our listeners and catch you in the new year for more heart-led strategies (and fun times) for your fitness business. /episode/index/show/studionomics/id/17345192

Episode 8: Studio Spotlight 12/22/2020

Episode 8: Studio Spotlight In this episode, Cat & Nicole invite two studio owners onto the podcast to shed light on their experiences over the past 6 months. We dive into how they’ve evolved and adjusted to the challenges brought on by the pandemic. They reveal a few of their secrets that, despite their differences, bring to light one common truth. Tune in to find out what that is! /episode/index/show/studionomics/id/17249927

Episode 7: Prepping for the New Year 12/15/2020

Episode 7: Prepping for the New Year Preparing for the “January Rush” or “Gymuary” is both exciting and daunting. 2021 will be no exception, except this year, we’re working with a few curveballs. In this episode, we break down strategies for planning and executing your new year’s plan with focus and grace. We talk about promotions, big-ticket sales, and how to keep your members engaged and getting results! /episode/index/show/studionomics/id/17186177

Episode 6: To Royalty or Not to Royalty 12/08/2020

Episode 6: To Royalty or Not to Royalty Running a studio during a pandemic while building a virtual business is by no means an easy feat! On top of that, teachers are not necessarily aware of everything going on behind the scenes. As a studio owner, you must stay in control and bridge the gap between yourself and your team. In this episode, we talk all about how to protect yourself AND keep your teachers happy by focusing on a unique piece of the virtual model: royalties -- whether or not to pay them, and how to do it strategically. /episode/index/show/studionomics/id/17093414

Episode 5: Facing Pricing Panic 12/01/2020

Episode 5: Facing Pricing Panic Most studio owners know that when capacity and volume decrease, prices need to increase -- that doesn’t mean it isn’t terrifying! On today’s episode, Cat & Nicole demystify pricing changes, chat about how to communicate them to members, and share some practices to help soothe your soul when fear rears its ugly head. /episode/index/show/studionomics/id/17000807

Episode 4: How to Keep Your Clients 11/24/2020

Episode 4: How to Keep Your Clients Retention is a major struggle for many studio owners in NORMAL times. With most fitness businesses losing clients left and right, it’s easy to feel drained and defeated. On this episode, we cover how to effectively communicate with lapsed clients to re-engage your list and win your members back! /episode/index/show/studionomics/id/16935224

Episode 3: Motivating Your Team 11/17/2020

Episode 3: Motivating Your Team On today’s episode, we cover how to keep your instructors engaged by building an exceptional place for them to work. Adapting to ‘the new normal’ isn’t easy, but with the right mix of strategy and heart, it IS possible to lead a team that’s centered, connected, and motivated to give your customers the best possible studio experience. /episode/index/show/studionomics/id/16757870

Episode 2: Staying Steady During Times of Change 11/10/2020

Episode 2: Staying Steady During Times of Change Cat & Nicole discuss 6 lessons learned since the start of the COVID-19 pandemic. We’ll cover the key to member retention, what NOT to do with your pricing, and how to make peace with today’s uncertainty. /episode/index/show/studionomics/id/16754849

Episode 1: Coffee Talk 11/04/2020

Episode 1: Coffee Talk Welcome to Studionomics! In this episode, we (Cat & Nicole) chat about our journeys to now. You’ll see ‘behind the curtain,’ and learn about how we got our start in the consulting industry, what we love about our jobs, and why we work so well together. /episode/index/show/studionomics/id/16746632

Studionomics

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