Successful Stylist Academy

Salon & Hairstylist Business Growth Podcast for salon owners and hairstylists who want to grow their businesses and achieve their goals. Our hosts share tips and strategies on marketing, branding, customer service, financial management, time organization, and personal development. We also interview successful salon owners and hairstylists all over the world. If you are committed to growing your business and making a difference in the world, then this podcast is for you.

Money Moves for Creative Entrepreneurs 06/18/2025

Money Moves for Creative Entrepreneurs In this episode, we sit down with Carrie Scott, Financial Advisor with Cetera Investors, to talk about building real, sustainable wealth as a creative business owner. Whether you’re a hairstylist, solopreneur, or growing your side hustle, this conversation is packed with approachable tips on setting up financial systems, the biggest mistakes creatives make with money, how to plan for slow seasons and long-term wealth, shifting from hustle mode to intentional money moves. Carrie breaks down complex topics with warmth, clarity, and zero judgment. This is the episode every creative didn’t know they needed. Find Carrie Scott here: website: or feel free to contact by . Carrie recommends you Our 6 figure stylist guide here: Key Take-aways: 1. You can open a RothIRA for your working child to help them get started with their long term wealth building. 2. As a small business owner, look over your spending and income month to month & start with an emergency fund. 3. Set yourself up for success by putting yourself first and start investing for your future plan. 4. Would you rather pay yourself or the IRS? 5. The average age that someone starts to invest in their future is 40. Imagine what it would look like to start earlier. 6. Start with the end in mind. Have the final number you want to retire with and get clarity on what you should be putting away. 7. Monthly installments can help over the one lump sum to accrue interest over 8. Get the mindset of how you’ll start your investment; short, medium, or long term for the best success. 9. Debt accrual is a financial killer and can hold you back from moving forward. Do you want to sacrifice now or later? 10. Index means the money is split between all companies. 11. Investing into a mutual fund or ETF is a safe way to invest. 12. A Simple IRA maxes at $16,500 for the year 2025 if you’re under 50 & have at least 1 employee. There is no cost to set it up, and the employer has to match up to 2%. 13. SEP IRA is for a solo $70k per year or 25%. 14. Both Simple & SEP IRA’s have matching as well as separate requirements. 15. If you put $300 away in an investment account, you’re not actually putting away $300 because $80-100 would have been counted toward taxes, so your check looks like it drops closer to $200 instead. 16. Financial advisors not only help you with choosing how to invest in the right type of account to fit your needs a goals, they also help you come up with a plan to pay off debt, save, and get to your goals faster. 17.Short term typically don’t have fees & don’t pay much, intermediate (5+ year goal) mutual funds which compounds over time, but you don’t have to be 59 ½ before you can touch the money. Long-term don’t touch until you’re 59 ½ 18. IRS charges a 10% fee if you take money out prior to 59 ½ 19. Annuities you don’t have an age limit when you want to take money out of an account. You only pay taxes for the income, and it’s a nice way to build a legacy and pass over the generations. 20. You have to take income at the age of 73 on your IRA. 21. CDs and HYSA (high-yield savings account) interest payments and terms change all the time. Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: Get 15% off Pharmagel, our favorite skincare line with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/37064555

Building Your Marketing Message 05/24/2025

Building Your Marketing Message Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making webinar: Our 6 figure stylist guide here: Key Take-aways: 1. When you find there is a need to solve, that’s what shapes your marketing message. 2. Some people get confused with the type of clients they want to have vs the type of clients they’re already attracting. 3. You attract what you project. 4. Identifying your ideal client is a fundamental must do. 5. Who are you talking to and what problem do you solve or what desire do you want to facilitate? 6. Why you? What is the unique way you’ll solve your clients problems? 7. When you get those answers defined then you can choose your marketing channels. 8. Most businesses get hung up because they don’t get specific enough. Niching down will always help you stand out. 9. A common mistake businesses make is thinking the can’t post the same thing twice. 10. Marketing isn’t about saying 100 different things, it’s about saying 1 thing 100 different ways. 11. Repetition equals reputation. 12. Marketing yourself as a generalist can be harder, focus on the experience. 13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list. 14. The first step before coming up with a strategy is gaining clarity on your brand story. 15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients. 16. Pinning a post with all of your important information is helpful as well. 17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan. 18. Content is about bringing the foundations to life. You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: Get 15% off Pharmagel, our favorite skincare line with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/36698105

The Path from Stylist to Salon Owner 05/07/2025

What Top Stylists Know That Others Don’t 04/22/2025

What Top Stylists Know That Others Don’t What separates a good stylist from a great one? In this episode, we sit down with industry educator Katie Alm to talk about the unspoken habits and mindset shifts that set top stylists apart in today’s competitive beauty industry. We cover everything from discipline, professional growth, and being of service — to why collaboration will always outlast comparison. Whether you're a salon assistant, an independent stylist, or a beauty educator, this episode dives deep into the leadership skills, daily discipline, and client-first mindset that fuel long-term success behind the chair. If you're looking to grow your beauty business, avoid burnout, and build a sustainable career in the salon industry — this one's for you. If you missed part 1: Get FREE access to our profit making webinar: Our 6 figure stylist guide here: Key Take-aways: 1. If you want more opportunities, be willing to be available and be of service. Let no task be below you. 2. As an educator or leader, the person who is helping you is the most important person while under your care. 3. If someone challenges you when learning, let them. For every stylist that challenges you, there are 2-3 that won’t. 4. How someone approaches learning is often how they’ll approach their career. 5. If you want to grow in this career, all it requires is discipline. 6. You don’t have to be a salon owner to be the final boss. You have to have the passion to feed your fellow community. 7. If you are giving 30% of your time to something, how can you expect 100% return? 8. The biggest thing that can kill your career is boredom. 9. Instead of hating on someone, collaborate with them. You can find Katie on Instagram here: Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: Get 15% off Pharmagel, our favorite skincare line with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/36271585

From Stylist to Educator: Building Your Brand and Growing Your Impact 04/04/2025

Setting the Standard for Salon Success 03/22/2025

Setting the Standard for Salon Success In Part 2 of our leadership deep dive, we’re tackling proactive leadership strategies to create a thriving salon culture. Learn how to set clear expectations, communicate with confidence, and lead by example—not just in action, but through clear communication. We’ll cover holding your team accountable without micromanaging, addressing issues with clarity and kindness, and creating systems that drive long-term success. If you’re ready to shift from reacting to leading with confidence, tune in! Want the full script? Download it here: https://small-kiwi-98108.myflodesk.com/i4lkgeeq3r Get FREE access to our Creative Service Profit Maker Webinar now! Key Take-aways: 1. Leading vs Reacting: reaction comes from a place of fear and defensiveness. 2. People may think they’re leading, but we need to understand more about the individual to know what works for them. 3. Is the way you’re perceiving love or acceptance healthy? 4. There are reactive and proactive listeners. Reactive leaders wait until a problem explodes to address it. 5. Never complain about a team member behind their back. 6. As a leader, pull anyone aside to hash out issues and listen. 7. You can’t hold team members accountable for what you yourself are not practicing. 8. Proactive leaders set clear standards up front, have it in clear writing, and reinforce them. 9. Proactive leaders address small issues before they become big. 10. Leading by example isn’t only about the task, it also needs to be communicated. 11. Explaining why creates purpose behind the task. 12. A script example is: “I’m restocking the backbar because I noticed we’re running low, when we stay ahead of this we don’t run out in the middle of a service.” 13. “Hey (name) I’ve noticed a pattern where (address a specific issue), I want to check in with what’s going on.” Then pause. 14. Be short and sweet, and direct and kind. 15. Create a framework that surrounds the issue not the person. 16. When you create clear systems and you create consistency, it becomes a ripple effect. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 at checkout: Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: /episode/index/show/successfulstylistacademypodcast/id/35818215

Leading a Salon Team: Setting Expectations & Creating Accountability 03/04/2025

Leading a Salon Team: Setting Expectations & Creating Accountability Running a salon team isn’t just about great hair—it’s about clear expectations, accountability, and strong leadership. In this episode, we break down why stylists ignore responsibilities, how to get them to care, and the key shifts that turn frustration into teamwork. Learn how to lead with confidence, and create a culture where everyone takes ownership. If you’re tired of repeating yourself or struggling with follow-through, this episode is for you. Get FREE access to our Creative Service Profit Maker Webinar now! Key Take-aways: 1. One of the biggest reasons a task isn’t done is they just don’t see how it can benefit them. 2. Rather than should’s or shouldn't's, focus on tying responsibilities to personal success. 3. Creating a culture of salon leadership brings up future leaders, making your business more sustainable. 4. Be firm but kind 5. Another reason someone doesn’t take responsibility is because they assume someone else will take care of it. 6. When addressing, keep it short and simple, and pull them away privately. 7. When someone owns a task, they’re more likely to do it. 8. Create a sanitation list and introduce it at a meeting. 9. Another reason something isn’t done is because someone doesn't feel accountable. 10. Try a nomination box to bring team morale together, give a gift card to the most nominated employee. 11. Personally thank and publicly recognize when someone goes above and beyond. 12. Come up with solutions during team meetings. Ask your staff if they have ideas. 13. Focus on clarity over assumption 14. Have policies like this written in a team handbook or policy guide. 15. Address issues 1:1 and not in a group. Calling someone out publicly is a form of public shaming. 16. If you have high turnover, it’s time to take a look at how you’re leading your culture and environment. 17. Frame your approach as collaboration so that you can work together and bond as a team. 18. The bigger picture is to create a team that builds a sustainable business, and therefor creating opportunity and freedom to make choices or take risk. Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: Take 15% off our favorite skincare line, Pharmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/35531235

Life Lessons of an Entrepreneur with Ambrosia Carey 02/18/2025

Hiring & Trusting New Employees: Building a Strong Salon Team with Confidence 02/12/2025

Hiring & Trusting New Employees: Building a Strong Salon Team with Confidence Struggling to hire and trust new employees in your beauty business? In this episode, we break down when to hire, how to identify the right team members, and ways to build trust so you can scale your salon or beauty brand with confidence. Learn the key benchmarks for hiring, how to avoid those red flags, and how to create a smooth onboarding process that sets your team up for success. Whether you're bringing on a stylist, assistant, or front desk support, this episode will help you make strategic hiring decisions to grow a sustainable and thriving business. Tune in and take the guesswork out of building your dream team! Get FREE access to our Creative Service Profit Maker Webinar now! Don't sleep on this, get your 2 week trial to GlossGenius, it has seamless scheduling, automated reminders, integrated payments, marketing tools, and client management to streamline operations and boost growth: We want to hear from you! Drop your review & tell us what you enjoy & what you want to hear more of! Key Take-aways: 1. If you are 80% capacity on your books for 3 months, you know it’s time to start hiring. 2. How much cash flow do you have? If you’re generating 6 figures, you’ll have a stronger cushion in case you need a safeguard for any changes in the business. 3. If you’re not quite at 6 figures but your profit margins are at 20%, this is a benchmark that allows you to see if you’re ready for the next stage of growth 4. Sometimes small business get ahead of themselves and want to grow a team due to emotional investments, and they fall backward financially. 5. When you’re ready to hire, define clearly what this person looks like; lay out responsibilities, job description, qualifications, will they be an employee or rental? How much experience do they have, are they looking for an apprenticeship or assistant program before taking clients? 6. Once you know what you’re looking for, visit beauty schools to get a better sense of what students are looking for in a leader. 7. Connect locally though social media. Be intentional about your approach with places that could align with your brand. 8. Connect in person with other businesses through local events. This is a great way to attract new clients for your growing team. 9. Recruiting can attract people who are less loyal or looking for the next best thing & that could be a red flag to growing a less sustainable team. 10. Build up your resumes and contact to set up a group interview if there are 3 of more candidates. 11. Invite stand outs to come back for an individual interview where you can address specific topics, allow them to ask questions, and go into details what you are both looking for to see if you align. 12. The last step is a technical interview to see how they work behind the chair. this is a good time to see how they communicate, interact, are they a natural educator? 13. The next step is to decide how your training will go down. What are you providing for them as a team member? Do you want to them to get involved? Are you interested in training? 14. If you’re bringing on an employee, have an employee handbook prepared to lay out responsibilities, expectations,and benchmarks. 15. Trust is built through repetition. Offering a 1:1 meeting with your employees is a time to check-in & go over goals and realign expectations. 16. Offering incentives, incentives, opportunities for leadership also builds trust. 17. When first hiring, start with a 90 day trial to see if you are a good fit. Take 15% off our favorite skincare line, Pharmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/35255890

Financial Freedom for Beauty Pros: How to Grow Income, Reduce Debt & Invest Smart 02/07/2025

Financial Freedom for Beauty Pros: How to Grow Income, Reduce Debt & Invest Smart Are you ready to take control of your finances and build lasting wealth? In this episode, we’re breaking down a sustainable plan to grow your income, reduce debt, and invest in your future—all tailored for hairstylists, salon owners, and beauty entrepreneurs. Learn smart money strategies, the best ways to eliminate high-interest debt, and how to start investing wisely (even if you're new to it). Whether you're looking to scale your business, create passive income, or build financial security, this episode gives you actionable steps to make it happen. Tune in and start making your money work for you! Get FREE access to our Creative Service Profit Maker Webinar now: Start your high yield savings account with a bonus kickback on Marcus: Get 2 weeks of GlossGenius free, lowest processing fees in the biz & AI tools to help you run your business! Key Take-aways: 1. Pay off high interest debt first: credit cards can hold an interest rate up to 25% causing the average person to pay 2.5x more than the original purchase. 2. The suggested amount is to pay 15-25% of your income monthly to pay off that debt. 3. Avalanche Method: is a debt repayment strategy where you focus on paying off debts with the highest interest rates first to save the most money on interest over time. 4. Allocate 20-30% of your income every month toward your emergency fund, whether you choose to pay off debt first or divide 25% to debt and 5% toward saving. 5. Some debt is healthy debt, but your credit score is impacted when your debt to credit limit goes over 30%. Once your debt to credit limit hits 30%, it can drop your credit score by 20 to 50 points depending on your overall credit profile. 6. An emergency fund provides financial security by covering unexpected expenses. It offers peace of mind, supports business stability during slow periods, and allows you to make decisions confidently without financial stress. Plus, it encourages better money habits and protects long-term investments. 7. Setting clear goals helps you get there faster. 8. Set aside 10-15% of your income to your savings once you’ve paid of your remaining debts. The goal is to build 3-6 months of your monthly average spending to hold in your savings. 9. The next step is to open a high-yield savings account, which compounds over time at a higher interest rate allowing you to accumulate more income as the account grows. 10. Compounding means you’re growing income from interest continues to grow as the money grows. The more frequently your interest is compounded, the quicker your money grows. 11. Leverage your own business as an investment. You want every square inch of your business to be income producing. If you’re independent, what lines or affiliate programs can you work with to add multiple streams of income? 12. Build a roadmap for your income strategy building. Start thinking of this as placing your efforts seasonally to pour into multiple buckets, which allows wealth to build more wealth for yourself. 13. When seeking a financial advisor, ask them what their fee structure is. Take 15% off our favorite skincare line, Pharmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/35191015

Maximizing Profitability: Creative Income Strategies for Stylists 01/28/2025

Maximizing Profitability: Creative Income Strategies for Stylists Ready to boost your income without adding more hours behind the chair? In this episode, we’re diving into creative strategies to grow your salon business and increase revenue. Learn how to make retail sales a natural part of your service, leverage affiliate marketing, and create digital products that keep clients coming back. We’ll also discuss hosting client education events, teaching at beauty schools, and collaborating with brands to build new revenue streams. From high-ticket services like extensions to e-commerce opportunities, this episode is packed with actionable tips to help you reach your financial goals while elevating your client experience. Get FREE access to our Creative Service Profit Maker Webinar now! Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: Key Take-Aways: 1. Retail Sales: Make its a part of your service and not an add-on. 2. Talk retail during the consultation to know what you need to recommend. It’s a deeper way to take better care of your client. 3. With the average 15% commission with retail, even if you only sold 10 products per week, that’s close to an extra $250 per month…without having to do extra behind the chair. 4. Affiliate marketing will also become more natural if you talk retail in the salon. You can send the link to your clients as well. 5. Add your affiliate links into places that have clickable links such as Pinterest & Facebook. 6. Create digital products such as quick video tutorials for your clients. 7. Digital products also make you irreplaceable. 8. Host an educational event for your clients, it can also bring added income into your space. 9. Start teaching in a beauty school to be a better presenter and offer a low-ticket class for students. 10. Collaborate with brands by having a clear goal and approach from a place of giving, not taking. 11. Work with a brand you’ve already been using, reach out, showcase examples of your work or create a clever offer. 12. If you’ve already established a relationship with the brand, propose Sponsorship. 13. Extensions bring added income both as a high ticket service, retail sales on the hair, and a reoccurring service that has an average higher price per minute. 14. If you added a $400 installation twice per month, thats close to $10k per year. 15. Ecommerce is another way of expanding your sales; from retail purchases on your website to sending kits to clients. Take 15% off our favorite skincare line, Pharmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/35024245

A Beauty Professional's Guide to Leadership and Growth 01/22/2025

A Beauty Professional's Guide to Leadership and Growth Are you ready to shift your mindset and take control of your beauty career? In this episode, we explore what it truly means to be accountable as a beauty professional. Instead of seeking validation from others, discover how to reclaim your power, embrace leadership, and create work-life harmony. This episode is packed with honest advice and actionable insights for stylists, salon owners, and anyone ready to elevate their mindset and career. Tune in for the conversation you might just be ready to hear! Listen into part 1: Navigating Change in the Salon World: Be the first to get access to our FREE webinar, Path To Profit, by joining our newsletter: Get your first 2 weeks of GlossGenius FREE: Key Take-aways: 1. Rather than focusing on how clients make us feel, what is our responsibility and how we allow ourselves to feel? 2. We all seek validation, but what does it mean to you and once you are validated what do you do with it? 3. Don’t give your power away. 4. Assistant vs apprentice: working for someone else vs working for yourself. 5. Find a mentor before leaving beauty school to avoid experimenting with a salon that might not set you up for success. 6. Leadership comes down to your own accountability. 7. There isn’t such thing as work-life balance, but there can be work-life harmony. 8. Try letting go of what you think it needs to be, being others in, find your community. 9. We only hear conversations when we’re ready to hear it. 10. Don’t get too hung up on the stories you tell yourself because those stories can change. Give yourself grace to be wrong. Find Hairdustry on Instagram Take 15% off our favorite skincare line, Pharmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/34951180

Mindset Shifts with Hairdustry: Navigating Change in the Salon World 01/15/2025

Mindset Shifts with Hairdustry: Navigating Change in the Salon World In this episode, we sit down with the host of Hairdustry, a podcast dedicated to exploring the mindset and evolution of the hair industry. We discuss how staying adaptable, embracing change, and fostering the right mindset can help hairstylists and salon owners thrive in an ever-evolving landscape. From navigating industry changes to building a sustainable career, this conversation is packed with insights to empower beauty professionals at every stage of their journey. Whether you're behind the chair or leading a salon, you’ll walk away with thought provoking advice to align your mindset with how your our future could evolve. If you haven't used GlossGenius, here's a 2 week free trial: To get access to our FREE Path to Profit Webinar, sign up to our Newseltter and we will send you the video once it goes live! Key Take-aways: 1. Responsibility is simply the ability to respond. 2. Instead of responding or reacting, try pausing. 3. Asking the big question “is this true“ can help with reshaping limited beliefs. 4. You are what you eat and sometimes you are eating misinformation… are you consuming what is serving you? 5. Change is never what’s next. 6. Sometimes we put the energy into what is ahead of us, but really it’s about letting go of an old belief system that allows change. 7. Some relationships run its course & we can just be grateful for what it was. <p.> 8. We are seeing a rise and recalibration of independent educators in the industry due to the desire of connection. 9. We have a very unique opportunity in this industry to run our own business, even as a W-2 employee. 10. Find Tale 15% off our favoriete skincare line, Pharmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/34860535

Post-Holiday Profit: Expert Tips to Maximize Your Salon Bookings 12/21/2024

From Stylist to Entrepreneur: Building a Beauty Empire 12/07/2024

From Stylist to Entrepreneur: Building a Beauty Empire This episode challenges you to rethink your business, your goals, and the systems you have in place to achieve them. We’ll explore how to set bold 10x goals, eliminate distractions, and realign your focus to build a business that works for you—not the other way around. From redefining your role in the industry to leveraging local marketing and believing in your brand, this conversation is packed with insights to help you scale with intention and clarity. Tune in to unlock strategies that will transform the way you think about growth and success! Get our FREE worksheet: Grow You Income Behind The Chair: We want to hear from you, drop a question or comment in the review section below and we will add you to our next live session: Key Take-Aways: 1. What is your 10x goal to change who you need to be to get the things you want? 2. What things do you need to eliminate out of your life in order to create time for achieving the outcome of what you desire to have? 3. What business do you think you're in, what business are you really in, what business do you need to be in? 4. Don’t let others tell you how to run your business, you say how you want to run your business. 5. People are googling hair products more than haircuts. Why not target the products you use to the 7 mile radius around you? 6. Once you target clients, run a retarget ad to get them in your salon. 7. Hourly employees can pack orders, stylists can create videos with a QR code to share how to use the products. 8. Ask coaches who give disruptive information to show you how they have made more money and run their business more efficiently before taking their advice. 9. You don’t rise to the level or your goals, you fall to the level of your systems. 10. Make sure you believe in what your selling, what makes it stand out, why are you passionate about it? 11. If you’re using affiliate links instead of selling physical products, you get to control your margins. 12. Saying no to your client behind the chair is saying yes to your team. Have a day dedicated to your team. Look into the Replacement Ladder. 13. 1:3:1 rule: What's the real problem that will fix 80% of the issues, what are the 3 solutions to solve that problem, and what is the 1 that would be the best option to move forward with. 14. Everyone has different goals, and there's not one vehicle to get there. 15. By learning what not to do, you learn what to do. 16. Make sure you’re not adding an ignorance tax, failure can lead to massive success. Find Nick on or Enjoy 15% off our favorite skincare line: Parmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/34324280

Mastering Client Consultations: Top Communication Tips for Successful Stylists 11/13/2024

Mastering Client Consultations: Top Communication Tips for Successful Stylists In this episode of Successful Stylist Academy, Ambrosia and Drea dive into the art of consultations behind the chair, sharing their best practices and communication strategies for creating successful, lasting client relationships. From asking the right questions to setting clear expectations, they’ll guide you through each step of a transformative consultation that builds trust and sets the stage for success. Tune in to learn practical tips, common pitfalls to avoid, and how to make every consultation a powerful tool for client satisfaction and retention. Perfect for stylists looking to elevate their client experience and grow their business! Download our FREE guide: Join our opening soon. Get access to our Key Take-Aways: 1. Active Listening: We talk so much about how we talk that we forget how to listen. 2. Active listening can improve our client satisfaction up to 40% which shows how important it is for our clients to feel they’re heard. 3. Separate into 2 categories: the fun & not fun things. Policies & pricing allow you to be creative and enjoy the experience. The consultation is getting all sticky stuff out of the way to enjoy the rest of the service. 4. Hearing and listening are 2 different things, make sure you repeat your clients words back to them, share the plan, and then asking. 5. Over-communicate so the clients expectations match your expectations. 6. Under promise and over deliver. 7. Most of the time, a stylist who thinks she’s giving a consultation might not match what a client thinks is considered a consultation. 8. Talk about what goes into the process and also what goes into th maintenance. 9. The consultation is the main dish of what we offer behind the chair, it’s where trust is built, aligned goals are created, and a plan for future services are created. 10. By the time the cape is off, your client has mentally moved on to the next part of the day. 11. We’re never recommending a product a client doesn't need. Try noting some questions you can integrate into your consultation ahead of time. 12. Break the consultation over different parts of the service with go-to questions you can visit during the service, and a closing consultation which is making sure you met the clients expectation and plan for next time. 13. Rather than assuming your client won’t want it, assume they will because you’ve armed them with lots of information. Get 15% off our favorite skincare line, Track your salon color down by the penny with SalonScale, take an additional 10% off with /episode/index/show/successfulstylistacademypodcast/id/33910017

Making Money on TikTok in the Beauty Industry 10/22/2024

Making Money on TikTok in the Beauty Industry In this episode, Harley Chapman shares her exact growth strategies in how she started generating income on TikTok. Learn how to monetize your content, grow your audience, and leverage brand partnerships to turn your TikTok presence into a profitable venture. Whether you're just starting or looking to make passive income, these tips will help you maximize your earning potential on the platform. For more business, marketing, and finance tips, join our newsletter Get instant access to our . Enjoy our ! Key Take Aways: 1. Start by creating the content. 2. You can unlock TikTok shop once you have 5k followers. 3. Posting 2 to 3 times a day does get you there faster. 4. Create a list or scroll through the app to get inspiration on your content ideas. 5. Set aside an hour a day to work on your content. 6. Create up to five content topics to post about regularly. 7. Consider a miniseries I can tie back to your brand and is related to your content pillars. 8. The more you get to know your audience the easier it is for your content to be shared to similar accounts. 9. Once you get accepted into the shop, you can request free samples, which helps you find the right brand alignment. 10. Once you start to see growth, have an end goal in mind. 11. Brands will also pay for your ads which helps to increase sales for you and following. 12. Ads can’t be running on a post that has copyright music on it. 13. When going live on TikTok, it’s better to go for longer durations starting at an hour. 14. Once you hit 10k followers, you become eligible for the Creator program which pays to post. 15. Keywords do make a difference, particularly in-video caption, description, and hashtags. 16. A little hack is hiding keywords in your video, shrinking them down and bringing them off the screen. 17. Make sure you engage as part of your content strategy. 18. Replying to comments via video does really well on TikTok. 19. Above all else, remain curious & allow yourself to try new things. Instantly save money on you color plus 10% off with Get 15% off our favorite skincare line, Do you perfer video? Binge watch our /episode/index/show/successfulstylistacademypodcast/id/33568527

Top Client Retention Techniques for Beauty Businesses: Build Loyalty & Boost Revenue 10/16/2024

Top Client Retention Techniques for Beauty Businesses: Build Loyalty & Boost Revenue In this episode, we dive deep into the most effective client retention techniques tailored for beauty businesses. Learn how to create exceptional client experiences, foster loyalty, and increase repeat bookings. Whether you’re a salon owner or a beauty professional, these strategies will help you strengthen client relationships and grow your business. Tune in to discover actionable tips that can transform one-time clients into long-term loyal relationships! If you missed this episode: Automate & Segment your email campaigns with Join our ! Key Take-Aways: 1. When we talk about retention, if you don’t have those building blocks of creating a strong relationship and being in an environment that you feel supported in, it’s a big contributor for professionals not staying in the industry. 2. Personalizing each client experience: Make recommendations, but also personalizing your marketing techniques to fit the preferences of each guest. 3. 80% of consumers are more likely to support a business that provides personalized experience. 4. Simple is not always easy. Having the confidence to retain clients gives you the financial freedom, time and peace to focus on education or reach out to brands. 5. Work on your craft: Set aside 5% of your income for ongoing education. Setting money aside for education also creates a psychological reward system & allows you to put time and thought into the classes you really need. 6. It’s better to get really strong at a couple of things at a time rather than offering everything because it allows you to focus on the relationship and feel confident with the service. 7. Offer a loyalty program: A point system is a great way to add to the next purchase, which can increase client retention by 5-10%, and also generates on average 15-25% more profits per year. 8.Dial in communication & verbiage: This helps with clarity, removing obstacles, plus clients feel heard. 9. Treat all clients as if they’re your only client. A way to see a great example of exceptional service is to be a client yourself and create a rating system for parts of your service and make notes for how you can apply your experience behind the chair. 10. Being consistent is the most important part of the service to retaining a client. 89% of consumers have switched to a competitor following a poor experience. 11. Be irreplaceable: What makes you YOU & make your strength your Super Power. Write specific things down in the client notes to help your remember details. 12. Make sure your clients are not leaving before rebooking, it helps to talk about next steps or always leave your client wanting more. 13. Remember your clients don’t only choose you, you also choose them, so choose clients for your future self. Get access to our favorite salon income saving tool, SalonScale with an extra 10% off using Enjoy 15% off Pharmagel skincare with code /episode/index/show/successfulstylistacademypodcast/id/33477257

7 Effective Ways To Build Client Relationships 08/20/2024

7 Effective Ways To Build Client Relationships In our fast-paced world as a hairstylist, it’s easy to feel like you’re constantly chasing the next trend, trying to stand out in a saturated market, or possibly even struggling to maintain a steady client base. In today’s episode, we’re diving deep into the challenges every hairstylist faces, from balancing creativity with profitability, and uncovering actionable strategies to not just survive, but truly thrive in the industry. Whether you’re a seasoned pro or just starting out, this conversation is designed to help you connect with your clients on a deeper level and find more fulfillment behind the chair. Join our Binge watch our . Download today and get lifetime access to our annual upgrades. Key Take-aways: 1. Personalized Follow-Ups: After a client’s appointment, send a personalized text or email thanking them for their visit, or a hand-written card if you really want to stand out. Include a specific compliment or mention something personal they shared. 2. Studies show that addressing someone by their name makes interactions up to 10 times more memorable. “Hi [Mackkenzie], it was great seeing you today! I hope you enjoy your new haircut. Don’t forget to use the serum we talked about for added shine. Looking forward to your next visit!” 2. Have clear and intentional communication: Understand your clients needs, repeating things back to them, and showing appreciation. 3. Host a VIP night or a small client appreciation event. This ties into the profit of emotion or time being the greatest, long-term profit of all. 4. Customize a haircare plan for your clients: Detail recommendations based on tips, products, and added value. 5. Host a private “bring your own tools night” and spend focused time on helping people with learning how to style their hair. 6. Consistency with your story and brand, for example booking extra time for a new client. 7. How do you show up on social media. Do you engage with your clients or potential clients when you have a gap in your day? 8. Make a special note on clients to remind yourself to bring it up when they come back in. 9. Referral and rewards program: word of mouth can increase our new client acquisition by 50% Enjoy our favorite skincare line, Pharmagel with an extra Never waste product again, take an additional 10% off and track your inventory & cover all of your color costs with every mix. /episode/index/show/successfulstylistacademypodcast/id/32663147

Beauty Industry Lies Exposed 08/07/2024

Beauty Industry Lies Exposed In the beauty industry, it's easy to blur the line of being an artist vs owning a buiness. Ambrosia opens the conversation on bad business advice and deceptive tactics on working less, charging less, and making more. From misleading pricing claims to hidden context, we expose the tactics that social media can use to manipulate popular consumption for truth. Join us as we discuss the impact of these lies on your income, business, and future. Ambrosia also provides tips on how to approach navigating the mindset of exchanging money for time and the long-term ramifications for underchanging. Don't miss this episode if you're ready to uncover the reality of compounding effects and empower yourself with knowledge. Join the . For our Marketing Guide Freebie, tap Key Take-Aways: 1. Most advice on social media lacks context or is missing important parts of the story. 2. Doing something for a long time doesn’t give someone the right to teach, but learning the craft of teaching and holding retention does. 3. People say things that are inflammatory because it gets attention and followers. 4. If you don’t raise your prices, and your costs keeps going up…understand that you are choosing to be the one who absorbs the cost. 5. I’m either free or expensive, but I’m never cheap. 6. You can choose to comp your work as a gift or give back through charity work, but never raising prices for repeat clients is bad business. 7. There is a difference between goodwill and good business. 8. It’s impossible to book less time, charge less, and make more money. 9. The reason it’s important to learn how to operate your business is so that you can take care of your future self. 10. It’s the sustainable stuff that builds wealth, confidence, and relationships. Maximize your profits by tracking your color cost with SalonScale, add an Get 15% off our favorite skincare line, /episode/index/show/successfulstylistacademypodcast/id/32477412

The Truth Behind Extensions: The Mission behind Rooted Hair 07/27/2024

The Truth Behind Extensions: The Mission behind Rooted Hair If you’re a hairstylist or salon owner looking to elevate your expertise and service offerings, spend time with us as we delve deep into the world of hair extensions. We are debunking myths and revealing why extensions are the perfect solution for everyone. Discover how lightweight, high-quality, and eco-conscious Rooted hair extensions can transform your business as we explore the benefits, best practices, and the ethical considerations behind choosing the right extensions. Tune in to learn how Rooted can help you provide unparalleled service while promoting sustainability and inclusivity in your salon. Don't miss out on these insider tips and expert advice that will set you apart in the competitive beauty industry. Hairstylists & Salon Owners, sign up now for Get our Key Take-Aways: 1. At Rooted, we allow anyone to have access to our hair, no barrier to entry, and no certification requirements. 2. Hairstylists who have been doing extensions longer doesn’t necessarily make them more qualifies because safter methods are evolving. 3. Most people who are getting extensions these days are wanting to enhance their natural hair. 4. Our education is foundational and based on the healthiest methods. 5. We have to have standards for education that are proper for the person sitting in our chair. 6. Most people who actually need extensions are afraid to ask because they see curated content on Instagram on a specific type of person. 7. We need to have the conversation more and educate our clients on the options in the extension world. 8. Arming ourselves with lots of information, we have the ability to make solution based choices. 9. By todays standard extensions are no longer about gaining length. It’s a solution to hair shedding, breakage, hormonal changes, thyroid issues, alopecia, trauma, long-term health issues, color changes, and other normal conditions most people deal with. 10. Business integration also sets us apart from others. We are both knowledgable and passionate about helping others build a successful team & business. 11. If you’re setting yourself up for success, then there is room to enjoy your life. 12. Less is more with extensions, we provide the lightest weight extensions that you can customize and mix and match. Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code SSA10 Enjoy 15% off our favorite multi-generational skincare line, . /episode/index/show/successfulstylistacademypodcast/id/32314582

Unleashing Your Confidence and Crushing Imposter Syndrome in the Beauty Biz 07/09/2024

Salon Ownership Obstacles 06/04/2024

Do You Need A Trademark For Your Beauty Brand? 04/30/2024

Do You Need A Trademark For Your Beauty Brand? Ever wonder how to protect the brand you work so hard to build? Welcome back trademark law expert, Kelli Jones who teaches us the ins and outs of how a trademark process works, when you might want to consider securing your brand, and what you should look out for before protecting your brand identity. Get our for more business tips. If you missed our previous episode on contracts, . Instant access to our . Key Take-Aways: 1. A trademark is a part of your brand which identifies your good & services. 2. The difference copyright and trademark: copyright protects original work of author. Trademark protects words, phrases, symbols, or designs that distinguish the source. 3. The point of a trademark is to prevent consumer confusion. 4. Two things that are unrelated can exist. 5. Even if you’re using a brand name first, whoever files a trademark has the most rights. 6. Before creating the branding for your business, do a basic search on uspto as well as Google Search. 7. Hiring a lawyer for applying for a trademark adds further safeguard due to the extended search. 8. It’s important to file the branding with the words used for the business instead of only the logo, so that it’s always covered even when changing the branding colors and logo. 9. The beauty industry is one of the harder industries to get a trademark due to general wording that overlaps in the industry. 10.The trademark process can take a year or more after filing. 11. Trademarks can also negotiate terms specific to the state, but its typically federal. 12. If you’re using a name before someone registers and sends a cease and desist, you can appeal it. 13. A federal trademark will trump a state trademark in court. Save on your product cost with SalonScale & add 10% off your order with . Enjoy 15% off our favorite skincare line with Find Kelli on /episode/index/show/successfulstylistacademypodcast/id/31046783

Future-Proof Your Beauty Biz: Essential Contract Clauses Explained 04/23/2024

Future-Proof Your Beauty Biz: Essential Contract Clauses Explained Feeling overwhelmed by salon contracts? Don't risk your business! Join us as lawyer Kelli Jones breaks down everything salon owners & hairstylists NEED to know about crafting ironclad contracts. Learn key terms, avoid hidden pitfalls, and discover strategies to maximize profits & protect your business. Listen now & gain the legal edge for your beauty business! Our to creating a giveaway for your business. Maximize your marketing efforts with our ! Key Take-aways: 1. There are different contacts for your business in different states. 2. You can put anything in a contract, but it doesn’t mean it can be enforced in your state. 3. Don’t charge for things that are unreasonable, for instance the full service price. 4. Make sure your policy is clear, written and easily found on your website. 5. If a client is booking online and checks a box to agree to the policy, it’s in written form and easier to enforce the charge. 6. If you don’t have clarity on how charges work, when and what the stipulation is, it will be harder to legally hold the charge against the client. 7. Usually what can legally be held against you as a service provider is what you don’t include, not what you do include. 8. Be careful when asking to hold credit card information, you need to get authorization to charge their card. 9. As far as holding a non-compete for an employee, it is meant to protect both parties. It’s a red flag if a salon has you sign a non-compete if you are a 1099. 10. A non-compete shouldn’t prohibit an employee from being able to work if they left. 11. As an employee, consider negotiating the terms of the contract before finalizing. 12. As a freelancer when signing a contract with a brand, if asked for a non-compete for a longer duration, negotiate either a higher rate or for a shorter timeframe. Keep in mind, the brand’s contract doesn’t typically work favorably for the artist. 13. Look for words like perpetuity because the intellectual property can belong to the brand if you don’t negotiate it down. 14. Make sure you license it to them rather than them taking ownership of it. 15. Once you publish something online, you hold the copy-write to it. You need to give permission to someone else using your content, it could be copy write infringement. 16. It’s easier to escalate as necessary rather than deescalate a situation. 17. Try reaching out to the brand directly first before reporting, this is where you can negotiate a paid relationship with them. 18. If you feel nervous about signing a contract, think of it as a way to protect both parties and to prevent miscommunication. Find Kelli on Instagram Save thousands annually, and track your color usage in real-time with SalonScale. Use code off & a free scale! Get 15% off our favorite skincare line, . /episode/index/show/successfulstylistacademypodcast/id/30917863

What To Look For In A Salon: As A Hairstylist 04/15/2024

What To Look For In A Salon: As A Hairstylist Finding the right salon home goes beyond just a pretty space. As a hairstylist, prioritizing a salon that fosters your professional growth can make or break the longevity of your success behind the chair. Discover how to find a supportive team environment that fosters professional growth through education and skill development. We'll discuss the importance of a salon culture that values your creativity and allows you to showcase your talents. Plus, we'll tackle practical considerations like added support and resources to look for in your salon home, that aligns with your experience and goals. Tune in and get ready to find the perfect salon to launch your dream career! Join our & be the first to hear what we have coming your way for ALL beauty professionals! Get instant access to our Key Take-Aways: 1. Look at the salon culture. How is everyone treating one another. 2. Pay attention to the atmosphere. How is the interaction with clients? 3. Is there opportunity for you to grow as a stylist? 4. Reputation & integrity: Community, clients, and team/staff. 5. Look over reviews and visit in person. 6. Does the salon conduct a working/shadow or technical interview? 7. Is there a mentorship/coaching program? 8. What is their turnover rate? If it’s high, consider interviewing a couple of stylists first. 9. Is the salon open to Indie education? Do they cover the cost of classes? 10. Does the space fit the season of life you’re in? How much participation is required? 11. Find out what the compensation, expectation, and do they have a benefits pack? 12. Look out for cleanliness and organization, which shows you the foundation is there. Get the #1 Salon money-saving tool, SalonScale with a free scale and an added 10% off: code SSA10 Take 15% off our favorite skincare line, Pharmagel with code SSA15: /episode/index/show/successfulstylistacademypodcast/id/30838038

Unlock Your Power: How Boundaries & Self-Awareness Fuel Success 03/27/2024

The Client Magnet: How a Happy Salon Team Boosts Business 03/19/2024

Hairstylist Branding 101: Brand vs. Branding Explained 03/05/2024

Hairstylist Branding 101: Brand vs. Branding Explained Feeling lost in the world of "brand" and "branding"? You're not alone! This episode w/ host Ambrosia Carey & special guest Nina Kovner of Passion Squared breaks down the key differences between these often-confused terms. Join us as we delve into the essence of what makes a powerful stylist brand, and how to translate that into tangible strategies for building a thriving salon. We'll explore everything from brand identitity to brand story, empowering you to attract your ideal clients and elevate your business to new heights. Tune in and unlock the secrets to building a memorable brand that stands out in the crowded salon landscape! All reviewers are automatically entered into our next giveaway with Pharmagel to win a skincare starter pack! Leave your review ! Join our FREE 10 day business challenge: Key Takeaways: 1. The brand is the story. 2. Branding is the identity of the brand, the aesthetic & logo 3. Branding is meant to help tell the brand story. It is not the brand story. 4. The first step is brand story then we design around that, including content. 5. One of the biggest misconceptions is to build your brand on social media, but that’s marketing. 6. It all starts with brand purpose: what problems are you solving. 7. Brand promise, how are we solving those problems. 8. Who are we serving (target audience), and what solutions do we have (products & services. 9. When approaching your story telling, the most powerful way of speaking is to an audience of one & making them the hero. 10. An exercise in helping you create this story is by listening to your clients. 11. If energy is put into brand identity but not story, there can be a mismatch in what people expect vs what they receive & it can hurt a business 12. Changing your branding every few years can hurt your business, consistency builds trust. Find more info on Nina of & Instagram Independent Stylists and Salon Owners, get the #1 cost saver on product with SalonScale, use code SSA10 for an additonal 10% savings: Enjoy our favorite sincecare line, Pharmagel, with 15% off using code SSA 15: /episode/index/show/successfulstylistacademypodcast/id/30246198

What Is A Private Membership Salon? 02/27/2024

Successful Stylist Academy

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