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Tech for Non-Techies - Practical app & AI strategy for non-technical founders.

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You’ll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you’ll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

info_outline 270: Real People, Real Startups: Lessons from Our Alumni 09/17/2025
info_outline 269: 4 Non-Technical Founders Who Built Billion-Dollar Tech Empires 09/10/2025
info_outline 268: How to Align Founders and Investors (Before Things Go Wrong) 09/03/2025
info_outline 267: 7 Startup Lessons from BlackBerry’s Rise and Fall 08/27/2025
info_outline 266. Founder-Led vs. Product-Led Growth: how to pick the right path for your startup 08/20/2025
info_outline 265. From vodka shots to Y Combinator: how a non-technical founder built a global tech company 08/14/2025
info_outline 264. The vacation strategy for people who can’t switch off 08/06/2025
info_outline 263. The feature factory trap: when output doesn’t equal progress 07/30/2025
info_outline 262. Why the CEO is the most dangerous person in a tech startup 07/16/2025
info_outline 261. AI won’t kill jobs — but short-term thinking will 07/09/2025
info_outline 260. How non-techies succeed in tech: lessons from Microsoft’s CTO 07/02/2025
info_outline 259. Big tech, AI and the future of attention: what you missed in Cannes 06/25/2025
info_outline 258. Why you need a brand before you need an app 06/11/2025
info_outline 257. Why bad work wins 06/04/2025
info_outline 256. Top mistakes non-technical founders make & how to avoid them 05/27/2025
info_outline 255. What Most Startup Support Gets Wrong — and How to Fix It 05/21/2025
info_outline 254. How to build a tech ecosystem that lasts 05/14/2025
info_outline 253. 4 Podcasts That Will Make You Smarter This Summer 05/07/2025
info_outline 252. Go from Local Player to Global Tech Leader 04/30/2025
info_outline 251: Lessons from the Dot-Com era for today's AI Hype 04/23/2025
info_outline 250. Less Tech, More Value: Why Simpler Digital Products Win 04/16/2025
info_outline 249. AI ROI: 7 Insights from the Economist Business Innovation Summit 04/09/2025
info_outline 257. Why bad work wins 04/06/2025
info_outline 248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging 04/02/2025
info_outline 247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect 03/26/2025
info_outline 246. 5 Types of Innovation Leaders: From Nonsense to C-Suite 03/19/2025
info_outline 245. What To Do If Your Start-up Fails 03/12/2025
info_outline 244. The Non-Techie's Path to VC 03/05/2025
info_outline 243. How to Work with Developers: A Guide for Non-Technical Leaders 02/26/2025
info_outline 242. Big Tech vs Little Tech: What Non-Technical Leaders Need to Know 02/19/2025
 
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