techfornontechies's podcast
Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business. Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes. She has lectured at the University of Chicago, London Business School, and Oxford University and many more.
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236. Combining Creativity with Data: Inside the Future of Journalism at the FT
01/08/2025
236. Combining Creativity with Data: Inside the Future of Journalism at the FT
What does it mean to evolve your career in the Digital Age? Meet , a Financial Times journalist who added data skills to her storytelling talent. This episode is a masterclass in smart career transitions. Listen to learn: What data journalism actually is and why top news organisations are investing in it How to think strategically about your career evolution Why the "creative vs technical" divide is holding people back How to use AI tools like ChatGPT to help you learn new skills The reality of career transitions - from the tears to the triumphs Timestamps 00:00 Introduction 03:06 Understanding Data Journalism 05:49 Intersection of Traditional and Data Journalism 09:00 Data for Storytelling 12:12 Data Skills 15:07 The Future of Journalism and Data 17:51 Data Journalism for Readers 21:03 Transitioning Careers 23:49 Long-Term Investments in Career Development For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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235. Plan Your 2025 Like a CEO: the Jeff Bezos approach
01/01/2025
235. Plan Your 2025 Like a CEO: the Jeff Bezos approach
In a recent interview, Jeff Bezos shared that big leaders must "identify the big ideas, enforce tough execution, and grow the next generation of leaders." In this episode, I'll show you exactly how to apply that CEO-level thinking to your own career in 2025. You will learn: The four-step methodology to annual planning that works How simple plans get big results How develop and manage your relationships to have your best year yet Why your mum might want you to get a real job even when you're a successful innovator For the transcript, go to: Timestamps 02:43 – Part 1: Find Your Big Idea 05:07 – Questions to Help Define Your Big Idea 07:26 – Part 2: Turn Your Big Idea into Action 09:50 – Build Your Power Circle 12:10 – Managing Personal and Professional Relationships 14:36 – Part 4: Success Metrics & the Pareto Principle 16:56 – Recap of the Four Phases of Planning 19:15 – Free Course for Digital Leaders For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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234. 2024 Reflections: Are You the CEO Your Career Deserves?
12/25/2024
234. 2024 Reflections: Are You the CEO Your Career Deserves?
Do you think year-end reviews are just about listing what you did? Think again. In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or investor, you're running the company of YOU. Most people focus on activities - meetings attended, features shipped, deals analysed. But real leaders focus on impact and power dynamics. Listen to this episode to learn: How to evaluate what you actually transformed in 2024 Why being busy with innovation initiatives isn't the same as real change How to tell if you're hiding in product development instead of facing the market How to shift power dynamics in your favour Why your team is bigger than you think (even if you work alone) Part 1 of a special 2-part series on becoming the CEO your career deserves. Resource mentioned in this episode: Tech for Non-Techies: For the transcript, go to: Timestamps 01:58 Reflecting on the Year as the CEO of Your Life 04:20 Question 1: What Have You Transformed This Year? 06:42 Founders: Did You Focus on Customer Traction or Product Development? 09:09 Question 2: Have You Used AI to Solve Real Problems? 11:30 Question 3: Have You Shifted the Power Dynamic in Your Favour? 13:51 Question 4: Who Was on Your Team This Year? 16:00 Recap of the Four Questions For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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233. How AI changed tech entrepreneurship and investing in 2024 and what’s to come
12/18/2024
233. How AI changed tech entrepreneurship and investing in 2024 and what’s to come
Think AI is just about adding chatbots to your business? Think again. In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble. We're in what economists call 'The Middle Times of AI' - a messy period where massive opportunity meets massive hype. Some founders are building million-dollar businesses with lean teams, while others are getting fined by the SEC for false AI claims. Listen to this episode to learn: Why prototypes that once cost $32,000 can now be built for free How the SEC is cracking down on fake AI companies Why technical co-founders are no longer essential for tech startups How to spot real AI opportunities in the middle of the hype Why new tech hubs are emerging far from Silicon Valley Whether you're a founder saving thousands on development, a corporate innovator testing ideas without permission, or an investor avoiding AI washing, this episode will help you navigate the reality of AI in 2024. Resources mentioned in this episode: Tech for Non-Techies episode Legal Drive: For the transcript, go to: Timestamps 02:42 AI’s Role in Product Development 05:05 The Middle Times of AI 07:26 Revolutionary Opportunities in AI 09:47 Jack Ma’s Prediction on AI 12:10 AI’s Impact on Start-up Teams 14:24 Global Opportunities in Tech 16:49 The Dangers of AI Hype 19:15 How AI Will Transform Start-ups 21:40 Actionable Steps for Founders and Investors For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators
12/11/2024
232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators
Think Silicon Valley was built by brilliant founders and venture capital? Think again. Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor. Economist Mariana Mazzucato 's groundbreaking book "" shows an often ignored truth: from the iPhone to GPS, the biggest innovations in tech came from government funding, because early stage innovation is too risky for venture capital. Listen to this episode to learn: Why every technology in your iPhone started with government funding What a "regulatory sandbox" is and why it matters for innovation Why the "lone genius founder" myth is dangerous for investors How to spot government support that could give your company an edge Case studies from Silicon Valley, Singapore and Bahrain Whether you're a policymaker, founder, or investor, this episode will change how you think about innovation - and might just change where you choose to build your next venture. For the transcript, go to: Timestamps 00:00 Introduction 01:20 Government in Tech Innovation 05:40 The iPhone: A Case Study in Government Funding 07:30 Government Laying the Foundation 09:00 Italian Renaissance Case Study 10:26 Government as a Patron of Innovation 17:00 Lessons from Singapore and Bahrain For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia
12/04/2024
231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia
Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia. Apple had to spend $175 million to fix an iPhone problem that couldn't be solved with a software update. Tesla had to rip robots out of its automated factory. Meanwhile, Nvidia turned from a gaming company into a $3.3 trillion AI powerhouse. Why do some hardware companies become global giants while others crash and burn? Listen to this episode to find out. You will learn: Why physical problems need physical solutions (and why that's so expensive) How Tesla's 'production hell' reveals the true cost of hardware innovation The real reason VCs are scared of hardware startups (and when they're wrong) Why combining hardware with AI might be worth the risk This episode is essential for anyone building, investing in, or curious about hardware innovation. Timestamps 00:00 Introduction 01:14 Hardware vs. Software 03:05 Apple's Story 06:00 Tesla's Story 09:00 The Value of Successful Hardware Companies 11:30 Why Nvidia is Important 13:49 Lessons for Founders and Investors in Hardware For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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230. Starbucks vs LEGO: A Tale of Two Digital Transformations
11/27/2024
230. Starbucks vs LEGO: A Tale of Two Digital Transformations
Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic. Why did one succeed and the other fail? Listen to this episode to find out. You'll learn: Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personality This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster. Timestamps 00:00 Introduction 01:30 The Digital Transformation Dilemma 03:08 Starbucks: A Case Study in Digital Overreach 05:56 Lego: Embracing Digital to Enhance Core Values 09:47 Avoiding Common Pitfalls in Digital Transformation 15:46 Practical Steps for Successful Digital Transformation For the transcript, go to: Sources used to make this episode: MIT: McKinsey: GeekWire: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them)
11/20/2024
229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them)
Listen to learn: How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early. Timestamps 00:00 Introduction 01:11 Avoiding Expensive Mistakes 02:53 Lesson 1: The Build Everything Now Trap 06:11 Lesson 2: Marketing Before Testing 09:02 Lesson 3: Expensive Website Pitfall 11:53 Lesson 4: Wrong Assumptions Cost For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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228. Why Smart Leaders Prototype First, Strategise Later
11/13/2024
228. Why Smart Leaders Prototype First, Strategise Later
If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that. In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too. You'll learn: - Why your 50-page strategy doc is worth less than a tested napkin sketch - How your "small" idea might actually be a golden goose in disguise - The real reason PowerPoint presentations don't get funding (spoiler: they're boring) - Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷♀️ Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything. Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something. Timestamps 00:00 Introduction 01:07 Prototyping as a Strategic Weapon 02:47 Importance of User Feedback 06:08 Investment Risk and Prototyping 09:03 Prototypes in Marketing and Team Building For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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227. How to Use AI in Product Development: A Non-Techies Guide
11/06/2024
227. How to Use AI in Product Development: A Non-Techies Guide
If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants. Listen to this episode to learn: - The sweet spot for using AI in product development (from drafting specs to analysing user feedback) - Which AI tools to use for prototyping right now - A step-by-step process to validate your ideas faster using AI - Common pitfalls to avoid (because AI won't save a half-baked idea!) Timestamps 00:00 Introduction 03:13 AI in Product Management 06:05 Creating Prototypes with AI 08:55 Testing Prototypes 12:08 Strategic Thinking Before Using AI 15:03 Practical Homework and Implementation For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do
10/30/2024
226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do
Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack. Timestamps 00:00 Introduction 03:12 Understanding the Tech Stack 06:05 Bringing Value as a Non-Technical Person 08:50 Key Questions for Developers 10:45 Importance of Innovation in Tech For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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225. How To Get ROI From A Tech Conference
10/23/2024
225. How To Get ROI From A Tech Conference
You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid the latter? Listen to this episode to find out. Timestamps 00:00 Introduction 02:00 Why you should go to conference events 02:59 Conferences are a serious investment 04:18 Conference ROI rules 08:15 What to do at the conference 13:18 Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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224. MVPs, Milkshakes & Corporate Innovation
10/16/2024
224. MVPs, Milkshakes & Corporate Innovation
How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google? Listen to this episode to find out. You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google. You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation. Maria's book, , is available now. For the transcript, go to: Timestamps 00:00 Introduction 02:52 Understanding Jobs to Be Done 06:00 Psychological Aspect of Product Design 08:56 MVP Features 12:10 Generative AI in Product Development 14:54 Corporate Innovation 18:02 Building Momentum 20:50 Similarities Between Startups and Corporations 24:10 Becoming a Corporate Innovator 27:00 Experience in Entrepreneurship 29:52 Writing a Book for Entrepreneurs FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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223. Product Management: From Start-up To Grown Up
10/09/2024
223. Product Management: From Start-up To Grown Up
If you want to understand how tech companies work from the inside, you need to know what product managers do. People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists. Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest. In this episode, you will learn from Andrew Plato, serial entrepreneur and author of . For the transcript, go to: Timestamps 00:00 Understanding Product Management 02:46 The Role of Founders in Product Management 05:50 Navigating Team Dynamics 09:11 The CEO vs. Founder Dilemma 13:52 Founder Vision 18:03 Lessons for Early Stage Entrepreneurs 22:13 Sales Skills 24:55 Learning from Failure 29:59 Practical Strategies for Startup Success FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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222. Product vs Marketing problems
10/02/2024
222. Product vs Marketing problems
If you want to make a successful product, or have a great career, what do you need to focus on today? Listen to this episode to find out. Timestamps 00:00 Introduction 02:06 Product vs. Marketing Problems 03:00 Job Interview Example 05:11 Experience v Networking 06:41 Retention Metrics 08:30 Prioritizing Product over Marketing 10:13 Marketing for Success For the transcript, go to: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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221. How Paypal innovates
09/25/2024
221. How Paypal innovates
Do you want to know how one of the world’s largest fintech companies stays on top? Paypal’s innovation strategy is actually simpler and cheaper than you probably think. Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself. You will learn from , who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University. Timestamps: 00:00 Innovation on a Budget 02:55 Constraints in Innovation 05:47 Creative Resource Management 08:56 Building a Culture of Innovation 12:14 Measurement of Innovation 15:08 Levels of Innovation 17:49 Defining a Culture of Innovation 20:52 Success Metrics in Innovation 24:01 Current Trends in Innovation 26:50 Resources for Aspiring Innovators For the transcript, go to - FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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220. How 5 simple questions can solve your toughest problems
09/18/2024
220. How 5 simple questions can solve your toughest problems
Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck? In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges. And you can also use this methodology for any area of your life, so listen up! You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started. Timestamps 00:00 Introduction 02:46 Five Whys Methodology 06:05 Applying the Five Whys: Bakery Example 08:51 Applying the Five Whys: App Development Example 12:01 Effective Use of the Five Whys 13:53 Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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219. The Hype Cycle: VCs use it, but should they?
09/11/2024
219. The Hype Cycle: VCs use it, but should they?
How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions. But is this methodology foolproof? Find out in today’s episode. Timestamps 00:00:00: Introduction 00:01:34: Innovative tech education. 00:02:34: Distinguishing between innovation and trends 00:03:35: Time as a valuable asset 00:04:39: The Hype Cycle 00:09:42: Five phases of the Hype Cycle 00:13:15: Hype Cycle’s accuracy 00:15:41: Evaluating technology beyond the hype 00:18:47: Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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218. Why Uber uses Google maps: introduction to APIs (encore)
09/04/2024
218. Why Uber uses Google maps: introduction to APIs (encore)
Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API. This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically. Listen to this episode to learn what APIs are and how smart business strategists use them. This is a re-run of of this podcast. Timestamps 00:00 Introduction and Podcast Review 04:19 APIs: The Interwoven Web of Software 08:38 Connecting Products and Services 09:36 Leveraging Code Snippets 12:02 The Importance of APIs For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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217. When NOT to use AI in business and warfare
08/21/2024
217. When NOT to use AI in business and warfare
If we know that ChatGPT makes things up, when should we avoid Large Language Models? Is generative AI really safe to use when it matters? Listen to this interview with to find out. Dr Khlaaf is the Principal Research Scientist at the AI Now Institute focusing on the assessment and safety of AI within autonomous weapons systems. She previously worked at OpenAI and Microsoft, amongst others. Timestamps 00:00 Introduction 06:32 The Problem-First Approach to AI 14:20 Limitations of Large Language Models 20:49 Augmenting Human Knowledge with AI 23:37 AI Systems Gone Wrong 28:22 AI in Safety Critical Systems 33:47 Questioning Technological Determinism 38:19 AI in Defense For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
08/14/2024
216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative. Timestamps 00:00:00 - Introduction 00:01:26 - The power of perception 00:02:32 - Burberry's radical transformation 00:03:32 - Burberry's digital innovation 00:05:42 - Aligning brand perception with strategic innovation. 00:07:35 - Branding and Public perception 00:09:30 - Innovation strategies 00:10:29 - Public innovation as a strategic business tool 00:12:21 - Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Do you want to succeed in the Digital Age? Check out the Say hi to Sophia on and follow her on . Following us on , , and will make you smarter
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215. 3 ways to learn from innovators
08/07/2024
215. 3 ways to learn from innovators
If you want to be an innovator in the Digital Age, you must learn from those who came before you. Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators lessons. Timestamps 00:00 Introduction 02:04 Behaviors of Famous Innovators 04:21 Product Management Strategies 06:06 Emphasize Customer Focus 07:04 Final Thoughts For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Do you want to succeed in the Digital Age? Check out the Say hi to Sophia on and follow her on . Following us on , , and will make you smarter
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214. Business Leaders' lessons from the global IT outage
07/31/2024
214. Business Leaders' lessons from the global IT outage
10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil. The CrowdStrike outage sent the entire world into disarray. In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to prevent IT crises and emphasizes the importance of understanding tech for business leaders. Timestamps 00:00:00 Introduction 00:02:21 Severity of the CrowdStrike outage 00:03:22 Overview of the CrowdStrike Incident 00:04:23 Implications of Software Malfunctions 00:06:30 Importance of IT Risk Management 00:08:34 Software Testing and Quality Assurance 00:11:27 Aligning Engineering and Business Objectives 00:13:23 Relationship-Building between Tech and Business Teams To learn about the Post Office disaster, For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Do you want to succeed in the Digital Age? Check out the Say hi to Sophia on and follow her on . Following us on , , and will make you smarter
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213. How NOT to sell your company
07/24/2024
213. How NOT to sell your company
What happens when an acquirer asks to buy a start-up? The journey between the offer letter and money in the bank is long, arduous, and can sometimes lead to less money in the bank than the founders expected. In this episode, you'll hear from serial entrepreneur Sam Oliver, about the hard lessons he learned when selling his last company. If you're a founder, a corporate innovator, or a start-up investor, this episode is for you. Timestamps: 00:01:25 - Misconceptions Surrounding Startup Exits 00:02:58 - Creation and Growth of Property Technology Limited 00:04:35 - Challenges of Product-Market Fit 00:07:29 - Importance of Aligning Product with Revenue Generation for Customers 00:08:30 - Adversity Faced During the COVID-19 Pandemic 00:11:11 - Unexpected Boom in the Property Market Post-COVID 00:14:31 - Complex Nature of the Sale Process 00:17:26 - Challenges Encountered During the Earnout Period 00:22:32 - Importance of Thorough Contract Review and Negotiation 00:27:10 - Advice for Founders and Innovators on Approaching Potential Exits For more career & tech lessons, subscribe to Tech for Non-Techies on: Do you want to succeed in the Digital Age? Check out the Say hi to Sophia on and follow her on . Following us on , , and will make you smarter For the transcript, go to:
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212. How to do your Mid Year Review
07/17/2024
212. How to do your Mid Year Review
"The success strategies for individuals and companies are remarkably similar," Reid Hoffman. You can apply product innovation and start-up principles to your own career. This will help you assess where you are, and make a plan for what to do and what to learn next. If you want 2024 to be your best year yet professionally, listen to this episode. Timestamps: 00:01:20 - The Paths to Wealth for Employees and Entrepreneurs: Steve Balmer just surpassed Bill Gates in wealth. 00:03:28 - Applying Startup Lessons to Your Career 00:04:20 - Actions for Career Transitioning 00:05:10 - Real Action vs. Busy Work 00:06:00 - Prototyping and Market Testing 00:07:43 - Avoiding Analysis Paralysis 00:08:41 - Planning for the Next Six Months 00:09:31 - Analysing Personal Skill Sets 00:11:15 - Improving Market Position and Visibility For more career & tech lessons, subscribe to Tech for Non-Techies on: Do you want to succeed in the Digital Age? Check out the Say hi to Sophia on and follow her on . Following us on , , and will make you smarter For the transcript, go to: https://www.techfornontechies.co/blog/how-to-do-your-mid-year-review
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211. Technology Strategy for Business Leaders
07/10/2024
211. Technology Strategy for Business Leaders
To succeed, corporates and start-ups must innovate. Learn how to manage technology strategy as a Business Leader from MBA professor Alberto Galasso. Professor Galasso teaches Strategic Management and Technology Strategy at the University of Toronto's Rotman School of Management. He is the author of Timestamps: 02:18 Why Technology Strategy is important for Business Leaders 04:13 The Relationship Between Technology and Innovation 07:59 Tips for Becoming More Innovative 12:40 Case Study: CT Scanner Industry Crisis 15:04 Strategies for Addressing the Crisis 20:07 Balancing Technological Advancements and Value Creation 23:26 The Role of Intellectual Property and Data 27:43 Collaborative Approach to Innovation 31:37 Identifying Innovative Companies 35:21 Enhancing Personal Innovation Capabilities For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE Say hi to Sophia on . Following us on , , and will make you smarter. For the transcript, go to:
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210: The Rainmaking show: how to get TECH CLIENTS in professional services
07/03/2024
210: The Rainmaking show: how to get TECH CLIENTS in professional services
Do you want to have tech companies and venture capitalists as your clients? This can be very lucrative and interesting. If the answer is yes, listen to this episode. This interview was originally aired on the . Timestamps 03:02 Why the Tech Industry is still young 06:10 Choosing Tech as a Niche 08:04 Consumer vs Enterprise Tech 13:54 Mindset Differences in Selling to Tech Clients 14:53 Importance of Relationships and Experience 22:59 Action Step: Get Involved in Tech Accelerators 24:17 Action Step: Add Value as a Mentor or Advisor 27:35 About Tech for Non-Techies For more free career & tech lessons, subcribe to Tech for Non-Techies on To discuss a corporate training program for your organisation, book a consultation call . Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- For the transcript, go to: https://www.techfornontechies.co/blog/rainmaking-show-how-to-get-tech-clients-in-professional-services We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected] Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.
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209. Top 5 Career Skills for the Digital Age
06/26/2024
209. Top 5 Career Skills for the Digital Age
If you want to have a GREAT CAREER in the Digital Age, just being good at your job isn't enough. Listen to this episode to learn the key skills every professional needs to thrive. This episode is for founders and employees. In this episode, you will learn: How much to know about tech if you're not a technologist How to make opportunities come to you How to use this list to take the next step Timestamps: 03:08 Developing Your Primary Skill Set and Unique Insight 05:03 Speaking Tech: Collaborating with Tech Colleagues 06:59 Using AI to Improve Productivity 08:22 Mastering Personal Branding for Career Success 10:18 Managing Your Mind: Overcoming Challenges in the Digital Age Do you want to succeed in the Digital Age? Check out the For more free career & tech lessons, subcribe to Tech for Non-Techies on For the transcript, go to: We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on Say hi to Sophia on and follow her on . Following us on , and will make you smarter.
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208. Leadership in the Age of AI
06/19/2024
208. Leadership in the Age of AI
AI is a hot topic right now. The day that this episode comes out Nvidia, has surpassed Microsoft and Apple to become the most valuable publicly listed company in the world. But, when a technology receives this much hype, sensible people start losing their minds and placing it on a pedestal. This is why, learning how to approach AI strategically as a Business Leader is a must have career skill today. Listen to this episode to learn: The dangers to organisations and careers when a technology gets overhyped How to approach AI transformation in your organisation When AI enhances jobs and when it replaces humans You will learn from David de Cremer, Dean of the D’Amore-McKim School of Business at Northeastern university and the founder and director of the Centre on AI Technology for Humankind at the National University of Singapore Business School. David is the author of -- To discuss a corporate training program for your organisation, book a consultation call . Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on Say hi to Sophia on and follow her on . Following us on , , and will make you smarter.
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207. The Business of Tech: introduction to business model innovation
06/12/2024
207. The Business of Tech: introduction to business model innovation
"I believe business model innovation is more disruptive than technical innovation," - Fred Wilson, Venture Capitalist. To understand how business models get transformed in the Digital Age, listen to this episode. You will learn: What the four core business models are The framework to use if you want to update a business model for the Digital Age Why Apple is a prime example of tech & business model innovation -- To discuss a corporate training program for your organisation, book a consultation call . Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands. --- We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on Say hi to Sophia on and follow her on . Following us on , , and will make you smarter.
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