techfornontechies's podcast
Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business. Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes. She has lectured at the University of Chicago, London Business School, and Oxford University and many more.
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248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging
04/02/2025
248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging
Here are the listener questions Sophia Matveeva answers in this episode: What should I be asking in product meetings if I don’t have a technical background? I’m leading a digital transformation initiative, but my tech team keeps telling me things take longer than expected. Should I push back? How? How do I know if I need a technical co-founder, or if I can build my product with an agency or no-code tools? Resources mentioned in this episode: FREE download: YouTube: Timestamps 00:00 Introduction 02:29 Navigating Product Meetings Without Technical Background 06:15 Managing Digital Transformation Timelines 10:56 Technical Co-Founder or Agency? For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect
03/26/2025
247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect
Companies invest millions in tech projects every day. Some deliver remarkable returns while others crash and burn, wasting fortunes and careers. The deciding factor? Rarely the technology itself—it's the disconnect between technical implementation and business objectives. In this episode, you'll learn a proven system for bridging this expensive gap. You will see how to diagnose misalignment, quantify its impact, and implement frameworks that create genuine understanding between technical and business teams. You'll get lessons you can use at work today. This episode is for you if you: Want make sure you get the best ROI on your tech innovation projects Need to become the translator who can align technical realities with business goals Work in tech and are tired of business stakeholders changing requirements every week For the transcript, go to: Timestamps 00:00 Introduction 00:56 Digital Transformation Failures 02:50 Tech and Business Misalignment 06:09 Diagnosing the Disconnect 09:03 Importance of Communication 11:59 Creating a Collaborative Culture 15:11 Taking Action on Survey Results Resources mentioned in this episode: Harvard Business Review: FREE download: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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246. 5 Types of Innovation Leaders: From Nonsense to C-Suite
03/19/2025
246. 5 Types of Innovation Leaders: From Nonsense to C-Suite
Some "Heads of Innovation" are glorified event planners while others transform entire businesses. In this episode, you'll learn how to identify which type of innovation leader you're dealing with and what that means for your career or business. This episode is for you if you: Want to pursue a career in corporate innovation Are a founder pitching to corporate innovation departments Are an executive designing innovation roles for your company Need to collaborate with innovation teams but aren't sure of their actual authority Are an investor evaluating a company's innovation claims You'll learn which innovation roles are career dead-ends, which ones lead to the C-suite, and how to quickly identify who has real decision-making power versus who's just organising hackathons with no implementation authority. Resources mentioned in this episode: Podcast: FREE GUIDE: For the transcript, go to: Timestamps 00:50 Innovation Roles 02:58 Five Types of Innovation Leaders 05:45 Innovation Theater Director 09:05 Innovation Community Manager 11:57 Corporate Entrepreneur 14:52 R&D Leader 17:50 Transforming Businesses For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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245. What To Do If Your Start-up Fails
03/12/2025
245. What To Do If Your Start-up Fails
Start-up failure is never pleasant, but did you know you can actually make more money and be more successful as a result? In this candid, no-nonsense episode, you'll learn exactly what to do when your venture doesn't make it. This episode is for you if you: Run a company Are thinking of starting one Are thinking of joining one Are in the midst of a startup struggle and considering options Are working at a startup and worried about its trajectory You'll learn why panic is unnecessary, how your startup experience makes you uniquely qualified for lucrative jobs, and why investors often prefer founders with failure experience. If you want your questions to be answered on this show, email Timestamps 00:00 Introduction 00:56: Embracing Startup Failure 03:00 Lessons from Startup Struggles 05:51 Experience in Failure 09:06 Leveraging Failure 12:13 Building a Network and Personal Brand 15:07 Navigating the Aftermath For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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244. The Non-Techie's Path to VC
03/05/2025
244. The Non-Techie's Path to VC
If you're a non-technical founder or corporate innovator, you've likely heard the myth: venture capital is exclusively for bankers or coders. shatters this misconception completely. In this episode, Promise shares how she used her experience as a non-technical founder to become a successful venture capitalist - without writing a single line of code or spending years in investment banking. Listen to learn: Why business acumen and customer understanding are more valuable than technical skills How "product CEOs" often have advantages over purely technical founders Practical paths into venture capital for non-technical professionals Why more founders are specifically seeking investors with operational experience How to use your industry expertise to find investment opportunities others miss If you're curious about a career in venture, this episode is for you. Timestamps 00:00 Introduction 01:02 Harnessing Technology for Leadership 03:00 Journey from Operator to Investor 05:52 Debunking VC Myths 09:13 Technical vs. Product CEOs 11:59 The Path to Venture Capital 14:52 Relationships in VC 18:07 Building a Unique Investment Perspective 20:58 The Ethics of Startup Experience for VC 23:52 Empowering Non-Technical Founders 26:46 The Value of Operator VCs For the transcript, go to: Learn more from Promise Phelon at the . For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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243. How to Work with Developers: A Guide for Non-Technical Leaders
02/26/2025
243. How to Work with Developers: A Guide for Non-Technical Leaders
If you're a non-technical founder or leader, you might find developers frustrating to work with. (They also think the same thing about you) Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment. That's not because they are prima donnas. This episode will explain why developers work so differently from other professionals, and show you how to create communication systems that work for both business and technical teams. Listen to learn: Why a "5-minute change" actually costs 2 hours of developer time The hidden costs of cheap equipment that hurt your bottom line How to structure meetings to maximise development speed Practical communication strategies that get results Resources mentioned in this episode: Timestamps 00:00 Introduction 001:10 Developer Mindsets 02:55 The Importance of Sprints 06:10 Managing Developer Interruptions 09:04 The Maker vs. Manager Schedule 11:59 Hiring and Equipment Considerations 14:50 Effective Communication 18:05 Developer Productivity 21:00 Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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242. Big Tech vs Little Tech: What Non-Technical Leaders Need to Know
02/19/2025
242. Big Tech vs Little Tech: What Non-Technical Leaders Need to Know
What’s good for Big Tech isn’t always good for Little Tech, and vice versa. In this episode, we’re breaking down the key differences between these two worlds and what they mean for you. Listen to learn: Which Big Tech lessons don't apply in Little Tech and vice versa. The unique advantages (and pitfalls) of working in Big Tech vs Little Tech. How to position yourself (or your company) for success in either world. What the future holds for Big Tech, Little Tech, and the leaders who bridge the gap. Whether you're planning your next career move, building a business or investing in tech, this episode is for you. For the transcript, go to: Timestamps 00:00 Introduction 00:36 Understanding Big Tech vs. Little Tech 06:12 Key Differences in Strategies and Mindsets 11:54 Navigating Career Choices in Tech 15:35 Platform Dependency Risks 20:05 Risks and Opportunities for Founders For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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241. The 8 Types Of People You Need In Your Network
02/12/2025
241. The 8 Types Of People You Need In Your Network
Have you noticed how some people seem to know exactly the right person to call when they need something? That's not luck - it's strategic networking. If you're an innovator with ambition, you need to build your network strategically. This episode will help you plan whom you need, why you need them and how to find them. Listen to learn: The 8 categories of professionals you need in your network if you want to build something new The types of developers to have in your network and how to connect with them Why you need both VCs and public market investors for different perspectives - even if you're not raising money How to surround yourself with highly successful people who expand your sense of what's possible Real examples of finding your tribe of ambitious innovators who are actually doing things, not just talking Whether you're starting a tech company, driving innovation in a corporate role, or exploring new opportunities, you'll learn how to build the right relationships that will nourish you for the long term. Timestamps 00:00 Introduction 03:01 Developers in Your Network 05:52 The Investor Perspective 09:13 Vision Expanders 12:00 Regulators in Innovation 14:48 Finding Your Tribe of Outliers 19:11 Leveraging Industry Veterans 23:04 Media Allies 25:58 Academic Connections 29:49 Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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240. What Non-Technical Innovators Need To Do About DeepSeek
02/05/2025
240. What Non-Technical Innovators Need To Do About DeepSeek
DeepSeek is a new AI that's 44 times cheaper than ChatGPT and completely open-source. While tech blogs obsess over the technical specs, there's a bigger story for non-technical innovators that no one else is talking about. In this episode, you'll discover the hidden opportunities DeepSeek creates for founders and innovators who don't code. Listen to learn: How to build genuine expertise around DeepSeek while others are still figuring it out (time sensitive) Smart ways to work with developers who are excited about DeepSeek Why DeepSeek's affordability means you can test your ideas without breaking the bank Practical steps to build custom AI solutions without needing a PhD Whether you're a founder tired of paying premium prices for AI, a corporate innovator looking to stand out, or an entrepreneur wanting to experiment with AI, this episode shows you exactly what to do with DeepSeek right now. Learn why the real DeepSeek opportunity isn't in the code - it's in how you use it to get ahead while everyone else is still talking tech specs. Resources mentioned in this episode: For the transccript, go to: Timestamps 00:00 Introduction 02:59 DeepSeek vs. Other LLMs 06:14 Opportunities for Non-Technical Innovators 09:05 Open Source Advantages 11:56 Engaging with the Developer Community 15:14 Global Innovation with DeepSeek For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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239. Do you really need a co-founder?
01/29/2025
239. Do you really need a co-founder?
Do you really need a co-founder? There's intense pressure in the startup world to find co-founders, but the data tells a surprising story. MIT research shows that solo founders are actually more than twice as likely to succeed compared to teams, while Harvard research reveals that 65% of high-potential startups fail due to co-founder conflict. In this episode, you'll learn how to make the right decision about co-founders for your business, based on data rather than pressure. Listen to learn: Why the "you must have a co-founder" narrative persists despite evidence showing solo founders often succeed What successful solo founders like Jeff Bezos, Sara Blakely, and Mailchimp founder Ben Chestnut did differently How to evaluate if you really need a co-founder for your specific business A practical framework for finding and testing potential co-founders if you decide you want one Whether you're a founder feeling pressured to find a co-founder, or an investor evaluating solo vs. co-founded companies, this episode will transform how you think about startup leadership and team building. Learn why it's better to be a successful single parent than stuck in a toxic marriage when it comes to your business. Resources mentioned in this episode: MIT Sloan: , by Harvard Business School professor Noam Wasserman For the transcript, go to: Timestamps 00:00 Introduction 03:06 The Co-Founder Relationship 06:00 Risks of Rushing into Co-Founding 08:52 Data-Driven Insights 12:12 Conflict and Co-Founders 15:08 When Co-Founders Make Sense 18:05 Evaluating Potential Co-Founders 20:58 Alternatives to Co-Founders 23:47 Testing Before Commitment 27:09 Focus on Success, Not Pressure For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE Course: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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238. The Secret To User Growth: Turn Features Into Stories
01/22/2025
238. The Secret To User Growth: Turn Features Into Stories
Want to know how Apple turns technical features into stories that make people line up around the block for new products? In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love. Every successful tech company has mastered the art of product storytelling, so if you want your innovations to succeed, you need this skill too. Listen to learn: The 3-part framework behind every great product story Why product storytelling is more important than investor pitching Why talking about amazing tech pushes users away Simple ways to practice better product storytelling today Whether you're a founder trying to get users to love your product or a corporate innovator, this episode will transform how you communicate your product's value to your most important audience: your customers. Timestamps 00:00 Introduction 01:20 Product Storytelling 04:32 Duolingo: A Case Study 06:54 Spotify's Storytelling Framework 09:16 Features vs. Benefits 12:43 Implementing Product Storytelling 17:02 Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE Course: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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237. Introduction to crypto for smart beginners
01/15/2025
237. Introduction to crypto for smart beginners
Cryptocurrency is becoming a bigger financial and political force in our world, especially after Donald Trump's return to the White House. This is why smart people who want to have an impact in the world need to learn about it. But, learning about crypto is difficult, because the loudest voices are devout crypto evangelists and hardcore libertarians. This episode is different. We do not want you to trade crypto, we want you to be educated about what it is and why it matters. In this episode, you will learn from , CEO & Co-Founder of the Crypto Collective and former CEO of Gemini UK, the regulated cryptocurrency exchange set up by the Winklevoss twins. Listen to learn: - What cryptocurrency is - Why big companies are getting involved in it - What stablecoins and memecoins are - Where to find good career opportunities in the crypto space (and what to avoid) Timestamps 00:00 The Importance of Understanding Cryptocurrency 02:48 The Crypto Landscape 06:08 Cryptocurrency Basics 08:53 Crypto Transactions 11:46 Role of Stablecoins in Finance 15:01 Shitcoins and Meme Coins 18:13 Impact of Quantum Computing on Crypto 21:02 Stephanie's Journey into Crypto 23:50 Crypto Job Market 27:01 Evaluating Crypto Companies 30:12 Conclusion and Resources For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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236. Combining Creativity with Data: Inside the Future of Journalism at the FT
01/08/2025
236. Combining Creativity with Data: Inside the Future of Journalism at the FT
What does it mean to evolve your career in the Digital Age? Meet , a Financial Times journalist who added data skills to her storytelling talent. This episode is a masterclass in smart career transitions. Listen to learn: What data journalism actually is and why top news organisations are investing in it How to think strategically about your career evolution Why the "creative vs technical" divide is holding people back How to use AI tools like ChatGPT to help you learn new skills The reality of career transitions - from the tears to the triumphs Timestamps 00:00 Introduction 03:06 Understanding Data Journalism 05:49 Intersection of Traditional and Data Journalism 09:00 Data for Storytelling 12:12 Data Skills 15:07 The Future of Journalism and Data 17:51 Data Journalism for Readers 21:03 Transitioning Careers 23:49 Long-Term Investments in Career Development For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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235. Plan Your 2025 Like a CEO: the Jeff Bezos approach
01/01/2025
235. Plan Your 2025 Like a CEO: the Jeff Bezos approach
In a recent interview, Jeff Bezos shared that big leaders must "identify the big ideas, enforce tough execution, and grow the next generation of leaders." In this episode, I'll show you exactly how to apply that CEO-level thinking to your own career in 2025. You will learn: The four-step methodology to annual planning that works How simple plans get big results How develop and manage your relationships to have your best year yet Why your mum might want you to get a real job even when you're a successful innovator For the transcript, go to: Timestamps 02:43 – Part 1: Find Your Big Idea 05:07 – Questions to Help Define Your Big Idea 07:26 – Part 2: Turn Your Big Idea into Action 09:50 – Build Your Power Circle 12:10 – Managing Personal and Professional Relationships 14:36 – Part 4: Success Metrics & the Pareto Principle 16:56 – Recap of the Four Phases of Planning 19:15 – Free Course for Digital Leaders For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE COURSE: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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234. 2024 Reflections: Are You the CEO Your Career Deserves?
12/25/2024
234. 2024 Reflections: Are You the CEO Your Career Deserves?
Do you think year-end reviews are just about listing what you did? Think again. In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or investor, you're running the company of YOU. Most people focus on activities - meetings attended, features shipped, deals analysed. But real leaders focus on impact and power dynamics. Listen to this episode to learn: How to evaluate what you actually transformed in 2024 Why being busy with innovation initiatives isn't the same as real change How to tell if you're hiding in product development instead of facing the market How to shift power dynamics in your favour Why your team is bigger than you think (even if you work alone) Part 1 of a special 2-part series on becoming the CEO your career deserves. Resource mentioned in this episode: Tech for Non-Techies: For the transcript, go to: Timestamps 01:58 Reflecting on the Year as the CEO of Your Life 04:20 Question 1: What Have You Transformed This Year? 06:42 Founders: Did You Focus on Customer Traction or Product Development? 09:09 Question 2: Have You Used AI to Solve Real Problems? 11:30 Question 3: Have You Shifted the Power Dynamic in Your Favour? 13:51 Question 4: Who Was on Your Team This Year? 16:00 Recap of the Four Questions For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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233. How AI changed tech entrepreneurship and investing in 2024 and what’s to come
12/18/2024
233. How AI changed tech entrepreneurship and investing in 2024 and what’s to come
Think AI is just about adding chatbots to your business? Think again. In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble. We're in what economists call 'The Middle Times of AI' - a messy period where massive opportunity meets massive hype. Some founders are building million-dollar businesses with lean teams, while others are getting fined by the SEC for false AI claims. Listen to this episode to learn: Why prototypes that once cost $32,000 can now be built for free How the SEC is cracking down on fake AI companies Why technical co-founders are no longer essential for tech startups How to spot real AI opportunities in the middle of the hype Why new tech hubs are emerging far from Silicon Valley Whether you're a founder saving thousands on development, a corporate innovator testing ideas without permission, or an investor avoiding AI washing, this episode will help you navigate the reality of AI in 2024. Resources mentioned in this episode: Tech for Non-Techies episode Legal Drive: For the transcript, go to: Timestamps 02:42 AI’s Role in Product Development 05:05 The Middle Times of AI 07:26 Revolutionary Opportunities in AI 09:47 Jack Ma’s Prediction on AI 12:10 AI’s Impact on Start-up Teams 14:24 Global Opportunities in Tech 16:49 The Dangers of AI Hype 19:15 How AI Will Transform Start-ups 21:40 Actionable Steps for Founders and Investors For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators
12/11/2024
232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators
Think Silicon Valley was built by brilliant founders and venture capital? Think again. Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor. Economist Mariana Mazzucato 's groundbreaking book "" shows an often ignored truth: from the iPhone to GPS, the biggest innovations in tech came from government funding, because early stage innovation is too risky for venture capital. Listen to this episode to learn: Why every technology in your iPhone started with government funding What a "regulatory sandbox" is and why it matters for innovation Why the "lone genius founder" myth is dangerous for investors How to spot government support that could give your company an edge Case studies from Silicon Valley, Singapore and Bahrain Whether you're a policymaker, founder, or investor, this episode will change how you think about innovation - and might just change where you choose to build your next venture. For the transcript, go to: Timestamps 00:00 Introduction 01:20 Government in Tech Innovation 05:40 The iPhone: A Case Study in Government Funding 07:30 Government Laying the Foundation 09:00 Italian Renaissance Case Study 10:26 Government as a Patron of Innovation 17:00 Lessons from Singapore and Bahrain For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia
12/04/2024
231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia
Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia. Apple had to spend $175 million to fix an iPhone problem that couldn't be solved with a software update. Tesla had to rip robots out of its automated factory. Meanwhile, Nvidia turned from a gaming company into a $3.3 trillion AI powerhouse. Why do some hardware companies become global giants while others crash and burn? Listen to this episode to find out. You will learn: Why physical problems need physical solutions (and why that's so expensive) How Tesla's 'production hell' reveals the true cost of hardware innovation The real reason VCs are scared of hardware startups (and when they're wrong) Why combining hardware with AI might be worth the risk This episode is essential for anyone building, investing in, or curious about hardware innovation. Timestamps 00:00 Introduction 01:14 Hardware vs. Software 03:05 Apple's Story 06:00 Tesla's Story 09:00 The Value of Successful Hardware Companies 11:30 Why Nvidia is Important 13:49 Lessons for Founders and Investors in Hardware For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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230. Starbucks vs LEGO: A Tale of Two Digital Transformations
11/27/2024
230. Starbucks vs LEGO: A Tale of Two Digital Transformations
Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic. Why did one succeed and the other fail? Listen to this episode to find out. You'll learn: Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personality This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster. Timestamps 00:00 Introduction 01:30 The Digital Transformation Dilemma 03:08 Starbucks: A Case Study in Digital Overreach 05:56 Lego: Embracing Digital to Enhance Core Values 09:47 Avoiding Common Pitfalls in Digital Transformation 15:46 Practical Steps for Successful Digital Transformation For the transcript, go to: Sources used to make this episode: MIT: McKinsey: GeekWire: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them)
11/20/2024
229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them)
Listen to learn: How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early. Timestamps 00:00 Introduction 01:11 Avoiding Expensive Mistakes 02:53 Lesson 1: The Build Everything Now Trap 06:11 Lesson 2: Marketing Before Testing 09:02 Lesson 3: Expensive Website Pitfall 11:53 Lesson 4: Wrong Assumptions Cost For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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228. Why Smart Leaders Prototype First, Strategise Later
11/13/2024
228. Why Smart Leaders Prototype First, Strategise Later
If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that. In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too. You'll learn: - Why your 50-page strategy doc is worth less than a tested napkin sketch - How your "small" idea might actually be a golden goose in disguise - The real reason PowerPoint presentations don't get funding (spoiler: they're boring) - Why waiting for the perfect strategy is like waiting to get in shape before going to the gym 🤷♀️ Perfect for corporate innovators who are tired of death by PowerPoint and non-technical founders who think they need to write War and Peace before building anything. Warning: This episode contains dangerous levels of common sense and might cause sudden urges to actually build something. Timestamps 00:00 Introduction 01:07 Prototyping as a Strategic Weapon 02:47 Importance of User Feedback 06:08 Investment Risk and Prototyping 09:03 Prototypes in Marketing and Team Building For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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227. How to Use AI in Product Development: A Non-Techies Guide
11/06/2024
227. How to Use AI in Product Development: A Non-Techies Guide
If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants. Listen to this episode to learn: - The sweet spot for using AI in product development (from drafting specs to analysing user feedback) - Which AI tools to use for prototyping right now - A step-by-step process to validate your ideas faster using AI - Common pitfalls to avoid (because AI won't save a half-baked idea!) Timestamps 00:00 Introduction 03:13 AI in Product Management 06:05 Creating Prototypes with AI 08:55 Testing Prototypes 12:08 Strategic Thinking Before Using AI 15:03 Practical Homework and Implementation For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do
10/30/2024
226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do
Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack. Timestamps 00:00 Introduction 03:12 Understanding the Tech Stack 06:05 Bringing Value as a Non-Technical Person 08:50 Key Questions for Developers 10:45 Importance of Innovation in Tech For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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225. How To Get ROI From A Tech Conference
10/23/2024
225. How To Get ROI From A Tech Conference
You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid the latter? Listen to this episode to find out. Timestamps 00:00 Introduction 02:00 Why you should go to conference events 02:59 Conferences are a serious investment 04:18 Conference ROI rules 08:15 What to do at the conference 13:18 Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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224. MVPs, Milkshakes & Corporate Innovation
10/16/2024
224. MVPs, Milkshakes & Corporate Innovation
How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google? Listen to this episode to find out. You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google. You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation. Maria's book, , is available now. For the transcript, go to: Timestamps 00:00 Introduction 02:52 Understanding Jobs to Be Done 06:00 Psychological Aspect of Product Design 08:56 MVP Features 12:10 Generative AI in Product Development 14:54 Corporate Innovation 18:02 Building Momentum 20:50 Similarities Between Startups and Corporations 24:10 Becoming a Corporate Innovator 27:00 Experience in Entrepreneurship 29:52 Writing a Book for Entrepreneurs FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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223. Product Management: From Start-up To Grown Up
10/09/2024
223. Product Management: From Start-up To Grown Up
If you want to understand how tech companies work from the inside, you need to know what product managers do. People who master this skillset go on to be successful entrepreneurs, run tech companies and become leading venture capitalists. Microsoft CEO Satay Nadella used to be a product manager, as did Ben Horowitz, the co-founder of A16S, the VC firm behind Facebook, Airbnb and Pinterest. In this episode, you will learn from Andrew Plato, serial entrepreneur and author of . For the transcript, go to: Timestamps 00:00 Understanding Product Management 02:46 The Role of Founders in Product Management 05:50 Navigating Team Dynamics 09:11 The CEO vs. Founder Dilemma 13:52 Founder Vision 18:03 Lessons for Early Stage Entrepreneurs 22:13 Sales Skills 24:55 Learning from Failure 29:59 Practical Strategies for Startup Success FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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222. Product vs Marketing problems
10/02/2024
222. Product vs Marketing problems
If you want to make a successful product, or have a great career, what do you need to focus on today? Listen to this episode to find out. Timestamps 00:00 Introduction 02:06 Product vs. Marketing Problems 03:00 Job Interview Example 05:11 Experience v Networking 06:41 Retention Metrics 08:30 Prioritizing Product over Marketing 10:13 Marketing for Success For the transcript, go to: FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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221. How Paypal innovates
09/25/2024
221. How Paypal innovates
Do you want to know how one of the world’s largest fintech companies stays on top? Paypal’s innovation strategy is actually simpler and cheaper than you probably think. Listen to this episode to learn how this $78 billion dollar business keeps coming up with new ideas, so you can steal their strategies for yourself. You will learn from , who led global innovation at Paypal and is now a visiting fellow studying AI at the Sand Diego State University. Timestamps: 00:00 Innovation on a Budget 02:55 Constraints in Innovation 05:47 Creative Resource Management 08:56 Building a Culture of Innovation 12:14 Measurement of Innovation 15:08 Levels of Innovation 17:49 Defining a Culture of Innovation 20:52 Success Metrics in Innovation 24:01 Current Trends in Innovation 26:50 Resources for Aspiring Innovators For the transcript, go to - FREE GUIDE: by Sophia Matveeva, supported by researchers from The University of Chicago Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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220. How 5 simple questions can solve your toughest problems
09/18/2024
220. How 5 simple questions can solve your toughest problems
Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck? In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges. And you can also use this methodology for any area of your life, so listen up! You'll learn about the 5 whys process, hear two case studies for how to use it, and get guidelines for how to get started. Timestamps 00:00 Introduction 02:46 Five Whys Methodology 06:05 Applying the Five Whys: Bakery Example 08:51 Applying the Five Whys: App Development Example 12:01 Effective Use of the Five Whys 13:53 Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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219. The Hype Cycle: VCs use it, but should they?
09/11/2024
219. The Hype Cycle: VCs use it, but should they?
How can you tell which innovations will last and what’s just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions. But is this methodology foolproof? Find out in today’s episode. Timestamps 00:00:00: Introduction 00:01:34: Innovative tech education. 00:02:34: Distinguishing between innovation and trends 00:03:35: Time as a valuable asset 00:04:39: The Hype Cycle 00:09:42: Five phases of the Hype Cycle 00:13:15: Hype Cycle’s accuracy 00:15:41: Evaluating technology beyond the hype 00:18:47: Conclusion For the transcript, go to: For more career & tech lessons, subscribe to Tech for Non-Techies on: Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us . Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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