The B-Word

All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?

Start At The End 12/22/2023

Start At The End Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment? In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility. There's even a bit of David Attenborough thrown in for good measure. /episode/index/show/the-b-word/id/29194508

The Power of No 10/26/2023

The Power of No No. Non. Não. Nein. Nej. Nie. La. It's a simple word. Why do so many of us find it so difficult to say? In this episode, James is joined by Professor Vanessa Patrick to talk about how to say "no" more effectively, whether you've been asked to work on your birthday, to marry someone live on the big screen at a football game, or indeed to shoot a randy elephant in the jungles of Burma. /episode/index/show/the-b-word/id/28428077

Less is More 08/31/2023

Less is More More. Faster. Sooner. The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of? In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus, and why less really might be more... /episode/index/show/the-b-word/id/27898641

Experimental Sustainability 07/09/2023

Experimental Sustainability How can organisations use experiments to get better outcomes? What role does behavioural science play in the fight against climate change? What can we learn about human nature from the movie Don't Look Up? Experimental Economist Christina Gravert joins James to discuss the benefits of trial and error and how behavioural interventions can help in the fight against climate change. /episode/index/show/the-b-word/id/27088452

Change Myths 06/11/2023

Change Myths Do the 5 Stages of Grief really apply to organisations? Is the Myers-Briggs Type Indicator just a work horoscope? How effective is corporate training? And what can Bob Geldof teach us about strategy? James talks all things organisational change with author and management myth-slayer, Paul Gibbons. /episode/index/show/the-b-word/id/27088428

Friends 05/15/2023

Friends How many Facebook friends can you have? Do friends have benefits? What's the point of gossip? What does an increasingly globalised, virtual world mean for human relationships at work and for wellbeing? In this episode James is joined by Evolutionary Psychologist Robin Dunbar to discuss the profound influence of our relationships on human evolution and human wellbeing and what this means for 21st century organisations. /episode/index/show/the-b-word/id/26819316

Dylanomics 04/21/2023

Dylanomics What can HR learn from advertising? What do Jesus and Bob Dylan have in common? Why are AI speed cameras a bad idea? And why are mediocre statisticians so dangerous? James is joined by the legendary Rory Sutherland for an unmissable discussion on a huge range of topics. /episode/index/show/the-b-word/id/26609604

The Social Dilemma 07/15/2022

The Social Dilemma Should we be concerned about our data being used to nudge our behaviour? How can organisations ethically use behavioural data to make work more effective and more enjoyable? What does Jurassic Park tell us about behaviour change? And why are conspiracy theories so compelling? In this episode, Patrick Fagan, formerly Chief Psychologist at Cambridge Analytica, talks about how organisations combine data science and behavioural science to influence us, and what it means for individuals and societies. /episode/index/show/the-b-word/id/23751983

The Great Reimagination 06/15/2022

The Great Reimagination What does hybrid working mean for employee wellbeing? What really makes us happy at work? How do organisations maintain culture in a virtual world? What does inclusive leadership look like? And can Behavioural Science help you ask for a pay rise? As we emerge from a 2 year experiment in virtual working, the world of work looks very different. Grace Lordan, founder of The Inclusion Initiative at the LSE, shares her thoughts on how we can reimagine work. /episode/index/show/the-b-word/id/23433026

Us & Them 03/21/2022

Us & Them How can organisations overcome silos? What impact do group dynamics have on leadership? Do Canadians really prefer maple syrup? In this episode James talks to Dominic Packer about the impact of group identities on behaviour and what that means for organisations and societies. /episode/index/show/the-b-word/id/22513373

Following the Herd 02/16/2022

Following the Herd What makes ordinary people do terrible things? Can social influences really change behaviour? And what was Katharine Hepburn's profound behavioural insight? In this episode James talks to Omar McDoom about his fascinating and troubling research into the Rwandan genocide. /episode/index/show/the-b-word/id/22154633

HR For Humans 01/13/2022

HR For Humans How can we make our organisations more human? Is human behaviour really just an elaborate plumbing problem? What can Depeche Mode teach us about human nature? In this episode James is joined by Dilip Soman to talk about behaviourally-informed organisations, what HR can learn from marketing and engineering, the role of psychology in better understanding and managing risk in financial markets and the challenges of applying behavioural science in different cultures. /episode/index/show/the-b-word/id/21762992

Anthrovision 12/15/2021

Anthrovision Every organization is fundamentally in the business of behaviour change. Why do they find it so hard? What can organisations learn from an academic discipline usually associated with exotic tribes? How did an expert knowledge of Tajik wedding rituals help predict the Global Financial Crisis? What does WWE wrestling tell us about the 2016 US election? In this episode James is joined by Financial Times journalist and best-selling author Gillian Tett to discuss how organisations can apply techniques from anthropology to better understand and change their culture. /episode/index/show/the-b-word/id/21335966

Think Small 11/25/2021

Think Small How can thinking small help us achieve big things? What can organisations and individuals learn from a decade of applied behavioural science in government? Can a rival team’s football shirt really help your gym attendance? In our first episode, James talks to the Behavioural Insights Team's Rory Gallagher about how small changes can lead to really big changes in behaviour, for individuals and for organisations. /episode/index/show/the-b-word/id/21280052

The B-Word

TOPICS