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87: Lin Dai, Co-Founder & CEO, Superlogic | Taped Live at Money 20/20 2024
03/12/2025
87: Lin Dai, Co-Founder & CEO, Superlogic | Taped Live at Money 20/20 2024
What if your loyalty rewards weren't just points, but access to unforgettable experiences? This episode, hosted by Pete Tiliakos, explores how loyalty programs are evolving beyond traditional rewards toward premium, experiential offerings like exclusive entertainment and celebrity encounters. Lin Dai, Co-Founder and CEO of Superlogic, reveals how AI technology is personalizing these experiences, creating stronger emotional connections that significantly increase value for both consumers and businesses. Lin also discusses how these same engagement strategies are being adapted for employee programs, potentially opening the next frontier in workplace loyalty. 2:08: Pete and Lin dive into why loyalty programs are moving away from practical rewards toward exciting experiences. 3:52: Lin breaks down how Superlogic makes it easy for companies to offer those hard-to-get experiences in their loyalty programs without all the usual headaches. 11:20: The conversation turns to how AI is creating personalized loyalty experiences, helping members cut through the noise to find rewards they'll love.
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