The Agile Brand™ with Greg Kihlstrom
Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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#514: Nimble customer research with Todd Horvitz, Head of Insights, HP
04/24/2024
#514: Nimble customer research with Todd Horvitz, Head of Insights, HP
Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI. To help me discuss this topic, I’d like to welcome Todd Horvitz, Head of Insights, Business Computing and Software. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: Shortform makes the world’s best ideas more accessible, by creating high-quality book guides and summaries. We’re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#513: AI & Fragmentation with Afif Khoury, SOCi
04/22/2024
#513: AI & Fragmentation with Afif Khoury, SOCi
The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI. Today we’re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted. So what do marketers do to balance the need to try new things while not risking fragmentation? To help me discuss this topic, I’d like to welcome Afif Khoury, CEO of SOCi. Resources SOCi website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile
04/19/2024
#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile
Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizations. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
04/17/2024
#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their public affairs strategy in a world where every action and policy is scrutinized. To help me unpack these topics, I’d like to welcome Taylor Bennett, Global Head of Public Affairs at DoorDash. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#510: Missed opportunities with AI and CX with Tony Grout, Showpad
04/15/2024
#510: Missed opportunities with AI and CX with Tony Grout, Showpad
As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk about missed opportunities for AI in the customer experience and what brands can do to embrace and benefit from them. To help me discuss this topic, I’d like to welcome Tony Grout, Chief Product and Technology Officer at Showpad, a sales enablement platform. Resources Showpad website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health
04/12/2024
#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health
Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michael Burke (CEO) and Josh Byrd (CMO), Copient Health. Resources Copient Health website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega
04/10/2024
#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega
There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence. To help me discuss this topic, I’d like to welcome Don Schuerman, CTO & VP of Product Strategy & Marketing at Pega. Resources Pega website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media
04/08/2024
#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media
Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we’re going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I’d like to welcome Marc Sirkin, EVP Product and Technology, Third Door Media, who you might also know as the publisher of MarTech —which I write for frequently—as well as, Search Engine Land, and SMX. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado
04/05/2024
#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assaf Baciu, Co-Founder and President of Persado. Resources Persado website: Shoptalk website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain
04/03/2024
#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shoppers will write off a brand after experiencing shipping delays, according to Körber Supply Chain Software. Today we’re going to talk about how retailers can keep pace with customer expectations via sophisticated solutions, like order management software (OMS). To help me discuss this topic, I’d like to welcome Craig Moore, VP of Sales at Körber Supply Chain. Resources Korber Supply Chain website: Shoptalk website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House
04/01/2024
#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House
We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to find solutions that will enable them to maintain their advertising performance. My guest today can talk about all of this and we’re going to talk specifically about creating a competitive advantage by using deep learning with your data and measurement in an era where the cookieless future is (almost) here. To help me discuss this topic, I’d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#503: Better customer insights with Matt Butler and Russ Hannig
03/29/2024
#503: Better customer insights with Matt Butler and Russ Hannig
Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming less and less attractive to advertisers and marketers as cookie deprecation and third-party data reliance need to be replaced by reliable first-party data solutions. To help me discuss this topic, I’d like to welcome Matt Butler, Co-Founder & CEO of Bonsai and Russ Hannig, VP Growth Marketing at Gabb. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze
03/27/2024
#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze
As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of customer engagement being owned by a combination of marketing and technical teams, and 25% of customer engagement executed by non-marketers. Today we’re going to talk about how the quality of a brand’s digital experience relies on consistent organizational collaboration, and iterating on the look and feel of a brand based on customer feedback. To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze. Resources Braze website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#501: AI and the CMO with Amanda Cole, CMO at Bloomreach
03/25/2024
#501: AI and the CMO with Amanda Cole, CMO at Bloomreach
Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove
03/22/2024
#500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove
Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked at as a commodity product/service with little differentiation between brands. Incentives, like bonuses of free money for gambling, wear out. As we know and talk about a lot on this show, for brands to create a difference, they need to create a better user experience, deep personalization, and relevancy. Yet, with the high stakes and high volume of customer interactions, traditional retailers, financial service providers, and others can learn from marketing in the iGaming industry. To help me discuss this topic, I’d like to welcome Pini Yakuel, CEO and Founder of Optimove, a platform ranked #1 by Gartner for multichannel marketing journey orchestration. Resources Optimove website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#499: AI and Digital Transformation with Jonathan Boakes, Infinum
03/20/2024
#499: AI and Digital Transformation with Jonathan Boakes, Infinum
Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jonathan Boakes, Managing Director at Infinum. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#498: The value of B2B2C E-commerce with Carlos Manalo and Tom Flierl
03/18/2024
#498: The value of B2B2C E-commerce with Carlos Manalo and Tom Flierl
Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks associated with B2B2C and self-service models, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. To help me discuss this topic, I’d like to welcome Carlos Manalo, Co-CEO and Co-Founder at The Office of Experience and Tom Flierl, Chief Commercial Officer at Amla Commerce. Resources The Office of Experience website: Znode website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#497: Great omnichannel CX in retail with Tracey Brown, Chief Customer Officer at Walgreens
03/15/2024
#497: Great omnichannel CX in retail with Tracey Brown, Chief Customer Officer at Walgreens
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about what it truly means to have a great omnichannel customer experience, as customer expectations, the sheer number of channels available, and the complexity of delivering great CX continues to evolve. To help me discuss this topic, I’d like to welcome Tracey Brown, EVP, President, and Chief Customer Officer at Walgreens. Resources Medallia website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#496: The link between creativity and innovation with Anne Jacoby
03/13/2024
#496: The link between creativity and innovation with Anne Jacoby
Today we’re going to talk about the link between creativity and innovation and how leaders that empower their teams to tap into their own creative sparks can achieve stellar results while increasing their teams’ engagement. To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder & CEO of The Spring Street Solutions Company, and author of Born to Create. Resources Spring Street Solutions website: Find Anne's book Born to Create on Amazon: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#495: Pay transparency and the employee experience with Sydney Artt, Anaconda
03/11/2024
#495: Pay transparency and the employee experience with Sydney Artt, Anaconda
While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect customers, so today we’re going to talk about salary transparency and key ways business leaders can successfully take a more modern approach to HR and navigate pay transparency within their organization. To help me discuss this topic, I’d like to welcome Sydney Artt, Director of People at Anaconda. Resources Anaconda website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#494: Maximizing online marketplaces with Todd Walsh, HP
03/08/2024
#494: Maximizing online marketplaces with Todd Walsh, HP
We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. Today’s customer seeks variety and begins looking for products across a wide swath of marketplaces. For this reason, understanding each marketplace and how you might get involved with each or position yourself across several is paramount. Today, we’re going to talk about Optimizing Your Retail Strategy Across Different Marketplaces. To help me discuss this topic, I’d like to welcome Todd Walsh, Global Marketplaces, COE Leader at HP. Resources Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#493: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
03/06/2024
#493: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent
In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing roles. To help me discuss these topics, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Ceres Talent. Resources Ceres Talent website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential
03/04/2024
#492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about the culture, technology, and priorities the enterprise needs to deliver great customer experience, and continuously improve it over time. To help me discuss this topic, I’d like to welcome Abhii Parakh, Head of Customer Experience at Prudential. Resources Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#491: Data collection done right with Sean Falconer, Skyflow
03/01/2024
#491: Data collection done right with Sean Falconer, Skyflow
Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business. To help me discuss this topic, I’d like to welcome Sean Falconer, Head of Marketing & Developer Relations at Skyflow. Resources Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#490: AI & Great Customer and Employee Experiences with Simonetta Turek, Chief Product Officer at Medallia
02/28/2024
#490: AI & Great Customer and Employee Experiences with Simonetta Turek, Chief Product Officer at Medallia
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about AI and its role in creating and delivering winning customer experiences. To help me discuss this topic, I’d like to welcome Simonetta Turek, Chief Product Officer at Medallia. Resources Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#489: Machine learning in the enterprise with Eric Siegel, Machine Learning Week
02/26/2024
#489: Machine learning in the enterprise with Eric Siegel, Machine Learning Week
Today we’re going to talk about machine learning in the enterprise and how, despite a less than stellar success rate, organizations can achieve success with the right approaches. To help me discuss this topic, I’d like to welcome Eric Siegel, Founder of Machine Learning Week and author of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Resources Get The by Eric Siegel: https://mitpress.mit.edu/9780262048903/the-ai-playbook/ Machine Learning 2024 website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#488: Learning from our data with Matt Swalley, Omneky
02/23/2024
#488: Learning from our data with Matt Swalley, Omneky
Today we’re going to talk about the value of learning from data to improve the customer experience. To help me discuss this topic, I’d like to welcome Matt Swalley, Co-Founder and Chief Business Officer at Omneky. Resources Omneky website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#487: (Actually) great content with generative AI, with Jon Ricketts, AGYL AI
02/21/2024
#487: (Actually) great content with generative AI, with Jon Ricketts, AGYL AI
It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be. Today we’re going to talk about how to utilize generative AI well for on-brand content creation, and why paying attention to the details matters here. To help me discuss this topic, I’d like to welcome Jon Ricketts, CEO and Co-Founder of AGYL AI. Resources AGYL AI website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#486: Igniting customer centricity with Sri Narasimhan, Head of Enterprise Customer Experience at CVS Health
02/19/2024
#486: Igniting customer centricity with Sri Narasimhan, Head of Enterprise Customer Experience at CVS Health
We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. One brand that is presenting here, and who I’m excited to introduce in a second here, is from CVS, a brand that serves over 120 million customers, including over 55 million digital customers, and to illustrate their reach, 85% of the US population lives within 10 miles of a CVS Health location. Today we’re going to talk about igniting customer-centricity by personalizing, simplifying the customer experience, and empowering employees to do amazing work. To help me discuss this topic, I’d like to welcome Sri Narasimhan, Vice President, Head of Enterprise Customer Experience at CVS Health. Resources Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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#485: A winning first-party data strategy with Heidi Bullock, CMO, Tealium
02/16/2024
#485: A winning first-party data strategy with Heidi Bullock, CMO, Tealium
In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus - which is customer data management. There are several reasons for this, from customers’ expectations of more personalizaed experiences to the impending deprecation of third-party cookies and the increasing emphasis on consumer data privacy. Today we’re going to talk about what it really means to understand your customers better using your data, and what do do as you build out your first-party data strategy. To help me discuss this topic, I’d like to welcome Heidi Bullock, CMO at Tealium, and author of the foreword for The Agile Brand Guide to Customer Data Platforms, 2024 Edition, available soon! Resources Tealium website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
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