The Blogger Genius Podcast with Jillian Leslie
Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real takeaways in every episode! Please read iTunes reviews to see how the podcast has helped others just like you! This podcast is brought to you by MiloTreeCart, the easiest software for bloggers and online entrepreneurs to sell digital products and MiloTree, the smart social media pop-up app you embed on your website or blog to grow your social media following on TikTok, Instagram, Facebook, YouTube, and Pinterest, plus your email list. Please reach out to me at [email protected] with any questions or comments. I'd love to hear from you!
info_outline
Essential Traffic Strategies for Food Bloggers
04/17/2024
Essential Traffic Strategies for Food Bloggers
I'm Jillian Leslie, the host of and the founder of . In my latest episode, I had the pleasure of sitting down with the incredibly talented , a food blogger, web designer, and podcaster at . Today, we're talking about the essential traffic strategies food bloggers (and other niche bloggers) need to know to compete in today's market. Show Notes: Subscribe to the Blogger Genius Podcast: The Power of Niche Specialization and Personal Branding One of the key takeaways from our discussion is the significance of finding your niche. Madison emphasizes that by niching down, food bloggers can establish themselves as experts and cultivate a dedicated audience. Personal branding goes hand in hand with this, as it's crucial to connect with your audience on a personal level. By showcasing your human side and creating relatable content, you forge a stronger bond with your readers. Adapting to Industry Changes and Optimizing for E-E-A-T We delve into the concerns that come with shifts in ad networks, Google algorithms, and the advent of AI technology. Madison's advice? Focus on building personal connections and optimize your website for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This not only helps in establishing credibility but also in gaining the trust of your audience. The Art of Crafting an Engaging About Page Your "About page" is more than just a biography; it's a strategic tool to convey authority and trustworthiness. Madison highlights the importance of including a personal photo and linking to a well-crafted about page. This balance showcases your expertise while also addressing your audience's needs and interests. Monetization Strategies: Beyond Traditional Ads The conversation also covers monetization strategies for food bloggers. We discuss the potential of diversifying income streams through digital products like paid meal plans, newsletters, and ebooks. The goal is to provide specific and valuable content that solves your audience's problems, thereby building a community of loyal supporters. Essential Tools for Food Bloggers Madison shares her favorite tools, which include Ahrefs for SEO and keyword research, Airtable for project management, and the Kadence framework for website customization. I also chimed in with the mention of ChatGPT and Canva as indispensable tools for bloggers. Building a Community and Offering Value Our discussion highlightsthe shift from relying solely on ad revenue to creating valuable digital products and nurturing a strong community. The key is to connect with your audience, address their problems, and build trust through personalized and niche-specific content. Remember, food blogging is now more than just recipes—it's about the stories, the expertise, and the connections we make. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank
/episode/index/show/thebloggergeniuspodcast/id/30817518
info_outline
Master Google Updates: Essential Survival Guide for Niche Bloggers!
04/10/2024
Master Google Updates: Essential Survival Guide for Niche Bloggers!
Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest episode. We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more. Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing. Show Notes: Subscribe to the Blogger Genius Podcast: Adapting to Google Algorithm Updates As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining! I've been working with bloggers to pivot towards , like digital downloads, workshops, memberships, online courses, coaching, etc., offering to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources. SEO Expertise with SEO, Steve Weidman To give us a deeper understanding, I brought in SEO guru . Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material. Beyond Traditional Web Search Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time. The Art of Keyword Research We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google. Personalization and Marketing Channels The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health, real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive. Maximizing Marketing Vehicles In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority. The Rise of Generative AI Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation. Strategic Content Marketing for Niche Bloggers Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion. A Granular Strategy for Success Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization. Embracing Creativity and Change To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space. Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together! Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/30759238
info_outline
How to Make Money Blogging in 2024 (New Trends)
04/03/2024
How to Make Money Blogging in 2024 (New Trends)
Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income. The Changing World of Blogging Is Blogging Dead? The first question I get asked is “Is blogging dead?” And I’m going to say no, it’s not dead but the blogging world is changing. Drop in Google Traffic As you know I talk to professional bloggers all the time, in all different niches, and recently I talked to four who all lost between 70-90% of their site traffic during these March Google updates. Now we all know that when Google pushes out updates we shouldn’t change anything for about a month to see where the dust settles, but I don’t think any of these bloggers have seen such big swings before. So to be honest they were all a bit shell-shocked. Show Notes: Subscribe to the Blogger Genius Podcast: Google's Influence and SEO Shifts in Search Results So the first trend I expect to see is a decrease in overall traffic from Google for publishers or bloggers who are creating valuable content using best practices. Will we all be losing 70-90% of our traffic, my gut says no. In my experience, when Google makes changes they typically don’t reverse course. For example, when we launched , a lot of our users were Etsy sellers so we used their API and imported their products to our site, each product got a separate page. We did this for ease. We weren’t monetizing it. Google wasn’t seeing these pages as duplicate content so if people were searching for these products they could end up on our site. We were making really good affiliate income, the Etsy sellers were happy because of all the exposure they were getting, it was growing our traffic, and then one day it all went away. Google de-indexed those pages and that traffic and income were gone. My point is that Google changes usually move in one direction. And what is Google facing right now? Existential threats. Remember, all they care about is people coming to Google in need information and end up finding it and having a good experience. Recently though, the overall feel is the search experience has been deteriorating so Google has been making changes. Showing more results from Reddit and Quora. This is because they want answers from “real people.” Google has found that sites have been gaming SEO to make money with affiliate marketing, for example, and Google has been cracking down. The Introduction of AI in Search Plus how is google going to implement AI in search. They are calling this the Google Search Generative Experience or SGE. Google is working on what this is going to look like, but one thing Google has said is their SGE will quickly provide users with the answers they need and not necessarily direct users to other sites or content. If their AI, Gemini, can give you better results on their GSE page than sending you off to a site they don’t control, you better believe they will do that. In fact, I think it’s already happening in the travel space. Plus for successful bloggers monetizing with display ads, as 3rd party cookies get phased out, advertisers not being able to track visitors, there will probably be downward pressure on ad revenue. Adapting to New Realities I was on a call with a food blogger this past week and I started painting this new picture for her and she couldn’t believe what I was saying. She’s an old school blogger. She doesn’t really use AI in her and feels like her readers could definitely tell the difference. When I told her it’s all about her prompts and she could prompt her AI to sound like her, she got really upset. I told her she should start getting serious about learning how to use ChatGPT, she was shocked. When I told her that some people will be using AI for recipes and not going to blogs she didn’t believe me. She said, “Who’s going to get their recipe from a machine?” That's not high-quality content. Then over the next two days I heard of two people who get their recipes from ChatGPT and think it’s so easy. Do I believe everyone will be getting their recipes from AI, no. But it will become more common. I don’t mean to be painting a bleak picture for bloggers and they should not abandon creating great blog content. I just mean to point out that change is a foot and the more willing you are to embrace it, the more success you’ll have. What this really means is opening the aperture of how we see our business, our target audience, and our opportunities to serve them. I wouldn’t be surprised if the goal of cranking out blog posts, and getting them to rank in Google so you can make a full-time income from ad networks MediaVine or Raptive will shrink in the long run. So I have 3 recommendations: 1. Diversify Your Traffic Sources Start investing in Pinterest again if you had given up on it in the past. It might take a couple of months to see ROI on it, but Pinterest static pins still drive traffic. I’ve heard of people going back to Facebook and using it to drive page views. I think this is especially true and platforms like Facebook are deprioritizing news. If you can build engagement with what you post on Facebook, you can drive traffic. I’ve even heard that people are starting to see traffic coming from other search engines like Bing. Bing is growing in search. So Google should not be your only play. And another place to invest in is growing your email list. Besides your blog, your email list is one of your most valuable assets. Because you own your email list. And all these people have said yes, to you showing up in their inbox. Think of that as them inviting you into their living room, so use it wisely. Give them value and let them get to know you. Focus in Email Marketing And remember, email marketing is the best and easiest way to sell. This also includes showing up on social media. Even if these platforms don’t drive a lot of traffic, right now, it’s about getting know. For you. Which leads to my next recommendation. 2.) Start Building Relationships With Your Audience Don’t think of them as nameless, faceless, “traffic.” These are real people. Like you are a real person. And this is where your competitive advantage moving forward comes into play. With AI, even great content is becoming a commodity. I can get a recipe or DIY from AI now. But YOU are not a commodity. You are a problem solver. Start Focusing on Your Brand I did a solo episode on how you are now not just a content provider. You are an expert, selling your “vibe.” A few of the bloggers I spoke to this past week, didn’t like this idea because they’re used to hiding behind their blogs. But I’m going to say, this is the new reality. Get used to putting yourself out there, so people can get to know you. This is why you want to figure out your personal brand based on your expertise and vibe and start sharing it. And finally, my last recommendation: 3. Sell Solutions to Problems This is all about finding new income streams. We’re moving from an information economy (with AI, information is becoming a commodity) to a people-focused economy. Of course selling digital products is probably the easiest way to get started. If you want to talk to me about how to do it go to milotree.com and book a free 20-minute Zoo call with me. I’ll help you readjust your thinking as a blogger. I feel like this is what I do a lot of. And yes, starting with an ebook or guide or other types of digital downloads is a great place to start because they’re easy to create and they provide passive income. But what we see in our data at MiloTreeCart is the people making the most money are selling memberships, coaching, live 1-hour workshops. And notice something about each one of those products. It’s you showing up live with other people. Sure, if you want to create online courses go for it, but we're seeing mixed success with that. I feel like people are a little coursed out. Book a Call with Me to Talk About Digital Products And at MiloTreeCart, we have all the resources and step-by-step guides to launch these products with ease and without burnout. Just talk to me about it. There are opportunities out there. You just have to look for them. This is your time to connect with other bloggers in your niche, join Facebook groups, watch what bloggers in other niches are doing. In addition to selling digital products, you could also look into selling physical products like if you're a crafter selling products on Etsy. And another thing you can sell are affiliate products. If you don’t want to start creating your own products and services, find affiliate products you can promote that will make you serious money. I’m not talking Amazon affiliate links. But I recommend you find affiliate products that pay a lot of money. I'm talking about software products that have generous affiliate programs, so think about the tools you use and maybe you could be promoting them to other bloggers. In fact, we sell military card, as you may know, for a lifetime deal of $349 and we pay our affiliates $100 per sale. For example. We sell MiloTreeCart for $349 right now, lifetime deal. And we pay our affiliates $100 a sale. April MiloTreeCart Affiliate Challenge And I’m even running a challenge in the month of April awarding an additional $250 bonus and a free hour-long coaching call for people who make 8 sales. You make 8 sales during the month you get over $1,350 in value. Here's how to join our . Look for Other Income Opportunities And there are other opportunities out there. For example, I had my friend on the show. She’s the food blogger who, like many new bloggers, didn’t want to grow her blog the traditional way and wait two years to get any traction, so she figured out how to create user generated content for brands, how to pitch to them, and she’s making a killing. She’s thinking outside the box. And btw, she’s teaching people how to do this. And if you say, I don’t have any marketable skills, I”m going to say, go learn a new skill that you can monetize. And if you know how to do anything with AI, you can sell that as a skill. Maybe you can teach other bloggers how to use AI to write blog posts or emails. How Blogging Is Changing and What to Do Now Yes, the world of blogging is changing. What’s worked so far, might not work as well in the future. Lean into your brand and your vibe. Your blog is not your brand. You are. Diversify your traffic sources and show up on social media even if it doesn’t drive traffic because you want people to know you and you get to know people. It’s no longer about traffic, it’s about people. Invest in growing your mailing list. Sending emails is the easy way to create your superfans who trust you and will buy from you. Diversify your revenue streams and start selling solutions. You don’t need millions of people. You just need a loyal audience who is interested in your blog niche. Find problems you can solve and charge for the solutions. It's a good idea to teach yourself new marketable skills that you can monetize. Find the opportunities (like great affiliate programs like MiloTreeCart) because there will be many new ways people will be making good money on the internet. And this is all good news. And show up as an empathetic human people can relate to. If you have any questions, reach out to me. I love hearing from you. If you’re having a rough time, reach out to me. If you want to start selling digital products, definitely reach out to me and we'll get on a free call. Now look, no one knows what the future holds if they say they do, do not trust them. But I'm actually really bullish about the future of online business because it might not be about our blogs at a certain point. I'm not sure in the future people are going to be going to static web pages for information. But if you can show up as a real person with real solutions and willing to put in the hard work, you will win. I hope you found this episode helpful. And just so you know, there are many nights when I'm lying there wide awake thinking about all of this stuff. So maybe I recorded this episode as much for me as I did for you. If you're liking this show, please subscribe. Please leave a review on iTunes. I would so greatly appreciate it and I will see you here again next week. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/30648753
info_outline
How to Embrace Imperfection and Authenticity as a Blogger
03/26/2024
How to Embrace Imperfection and Authenticity as a Blogger
In today's episode, I sat down with Brooke Riley, the creative force behind the DIY blog , and the founder of , to delve into her entrepreneurial journey and the lessons she's learned along the way. The Power of Social Media and Personal Connection One of the pivotal moments in Brooke's journey was her decision to leverage Facebook live video content to connect with her audience. This strategic move allowed her to foster strong relationships with her followers, which translated into increased engagement and growth for her blog. It's a testament to the importance of authenticity and energy in every interaction, a principle that Brooke holds dear. Show Notes: Subscribe to the Blogger Genius Podcast: Diversifying into E-Commerce with Re-Fab Boutique As Brooke's blog audience grew, so did their interest in her personal style. This unexpected demand led her to explore the world of e-commerce with Re-Fab Boutique. Starting with dropshipping, Brooke faced the challenges of long shipping times and logistical hurdles, but her transparency and authenticity won over her audience, leading to impressive sales. Embracing Imperfection and Taking Risks Throughout our conversation, Brooke emphasizes the importance of embracing imperfection and the willingness to take calculated risks. She shares her transition from dropshipping to managing inventory and the mindset shift required to start small and scale based on customer feedback and demand. Overcoming the Fear of Imperfection A common struggle for many aspiring entrepreneurs, especially women, is the fear of imperfection. Brooke and I discuss the need to overcome this fear and the power of taking action, even when things seem messy or unconventional. Brooke's approach to launching her coaching group and various businesses without waiting for the perfect timing is a powerful example of this principle in action. The Joy of Serving and Connecting with Your Audience Brooke also highlights the significance of serving and connecting with your audience. She urges entrepreneurs to personalize their approach, understand their community, and find joy in serving others. This, she believes, is the foundation for building authentic relationships and successful businesses. Consistency, Authenticity, and Adaptability Our discussion also touched on the challenges of maintaining consistency and the pressure to see immediate results. Brooke acknowledges the struggles but encourages entrepreneurs to stay committed to showing up consistently and focusing on the long-term impact of their efforts. The Unpredictability of Online Traction Brooke shares her experience of a two-year-old post suddenly going viral, reminding us of the unpredictable nature of online traction. She advises treating each viewer or customer as the most important person, as this can lead to exponential growth over time. The Entrepreneurial Journey: A Parallel to Motherhood Drawing a parallel between the challenges of building a business and the early stages of motherhood, I emphasize the need to prepare for difficulties, seek feedback, and be open to making adjustments. Both Brooke and I stress the importance of consistency and the willingness to adapt and pivot when necessary. Seeking Feedback and Building Relationships Brooke discusses the need for self-assessment and the willingness to change strategies if the current approach is not yielding results. We both underscore the value of seeking feedback, being open to constructive criticism, and building relationships within the business community. Embracing Challenges and Uncertainties In closing, I encourage entrepreneurs to embrace the challenges and uncertainties of business. Through MiloTreeCart, I offer support and guidance, emphasizing the normalcy of feeling uncertain and the potential for growth through experimentation and learning from others. An Invitation to Connect I invite you to connect with me for further assistance and reassurance on your entrepreneurial journey. Brooke Riley and I share our experiences and insights to empower you in navigating the complexities of building and growing a business, and I'm here to support you every step of the way. Remember, the path to success is paved with authenticity, service, perseverance, and the courage to embrace imperfection. Join us in celebrating these universal principles of entrepreneurship and take bold steps towards your dreams. MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/30558348
info_outline
Advanced Coaching Tips for Food Bloggers
03/20/2024
Advanced Coaching Tips for Food Bloggers
The Ever-Changing Landscape of Blogging and Online Business Hello, fellow bloggers and enthusiasts! This week has been a whirlwind with Google updates shaking the blogging world, particularly affecting niche bloggers who rely on ads and affiliate marketing. It's a stark reminder of the importance of diversifying income streams. If you're considering selling digital products, I'm here to help. I offer a free 20-minute strategy call to discuss digital product strategies and best practices. Change is the only constant in our industry, so don't hesitate to reach out and book your call through . A Conversation with Kayla Burton: From Baking to Blogging In this episode, I had the pleasure of interviewing Kayla Burton, the creative force behind and a food blog coach. Kayla's journey from working in clinical research to a full-time food blogger and coach is nothing short of inspiring. She started her blog as a hobby in 2020, and within a few years, she's turned her passion into a thriving business and now helps others do the same. Show Notes: Subscribe to the Blogger Genius Podcast: The Struggles and Triumphs of Food Blogging Kayla and I delved into the common challenges food bloggers face, particularly the technical aspects like SEO and staying updated with technology. She emphasizes the importance of user experience, ensuring your site is fast, navigable, and answers your audience's questions. Kayla also shared her approach to personalizing content, making sure her readers know there's a real person behind the recipes. SEO for Food Bloggers: A Recipe for Success When it comes to SEO, Kayla advises focusing on user experience and providing a "warm hug" through your content. This includes FAQs, intros, and personalized touches that make your blog stand out. With the rise of AI, showcasing your humanity has become more crucial than ever. Crafting Your Unique Vibe Kayla's vibe is all about simplicity and ease in baking, with a personal touch that reflects her life in Chicago. She believes in sprinkling your story into your posts while still delivering valuable content to your readers. The Strategy Behind Recipe Selection Kayla recommends a dual approach to selecting recipes for your blog: targeting low competition keywords for easier ranking, and mixing in higher competition keywords for potential high traffic gains. She also stresses the importance of competitive analysis, looking at what's ranking on Google, and figuring out how to create content that competes effectively. Final Thoughts My conversation with Kayla Burton was a treasure trove of insights for food bloggers and bloggers in any niche. The key takeaway is the balance between personal touch and SEO optimization. As we navigate the blogging landscape, it's clear that adaptability, strategy, and authenticity are the ingredients for a successful online presence. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-t
/episode/index/show/thebloggergeniuspodcast/id/30451283
info_outline
How Email Marketing Helps Bloggers Increase Ad Revenue
03/13/2024
How Email Marketing Helps Bloggers Increase Ad Revenue
Today I'm thrilled to share with you some invaluable insights from my recent conversation with Cassie Noyes, a leading expert in email solutions at the ad network, Raptive (previously AdThrive). But before we dive into the heart of email marketing, let me extend an invitation to you. If you're looking to explore a new income stream through selling digital products without the tech hassle, I'm here to help. Join me for a free 20-minute strategy call, and let's unlock your digital product potential together. Head over to to book your free slot! The Critical Role of Email in Today's Blogging Landscape In this episode, we're taking a detour from the usual topics like SEO and site optimization to focus on something that's becoming increasingly crucial for bloggers – email marketing. Cassie Noyes, who spearheads the email solutions team at Raptive, joins me to unravel why email is not just a tool but a vital asset in building a loyal audience and boosting ad revenue. Show Notes: Subscribe to the Blogger Genius Podcast: The Journey to Email Expertise Cassie's journey into the world of email marketing began in the realm of traditional print magazine publishing, where she honed her skills in audience development. At Raptive, she now dedicates her expertise to helping creators grow their subscriber lists and engage their audience effectively, ensuring higher open and click rates, and ultimately, driving more views and engagement to their sites. Why Email Matters More Than Ever With the impending demise of cookies and the evolution of AI in search, owning your audience has never been more important. Cassie explains that while SEO remains a key driver of traffic, having a direct relationship with your audience through email can make you a go-to brand, encouraging direct site visits over incidental search engine discoveries. The Identity Factor in Email Marketing The shift away from cookies means advertisers are on the lookout for more reliable ways to identify and target audiences. Here's where your email list comes into play. Each time a subscriber visits your site, their identity can be captured, allowing advertisers to pay more for those visits. This direct identification translates into higher ad revenue for you as a publisher. Best Practices for Engaging Your Audience Cassie shares that the content of your emails should be actionable and immediately useful to your audience. Think recipes or tips that they can apply right away. A welcome series can be a powerful tool to introduce new subscribers to the breadth of your content. Monetizing Through Email Incorporating affiliate links or product recommendations in your emails can be a subtle yet effective way to monetize. The key is to ensure these inclusions add value to your subscribers' experience rather than feeling intrusive. The Art of the Newsletter Consistency is king when it comes to newsletters. Cassie recommends a regular cadence, ideally more than once a week, to keep your audience engaged. Keep your emails concise, visually appealing, and easy to navigate, with buttons for links and a moderate use of photos and emojis to draw the eye. Crafting Compelling Subject Lines Your subject line is your first impression. It should evoke emotion and curiosity while hinting at the content inside. A/B testing is your friend here, helping you discover what resonates best with your audience and improving open rates. Maintaining a Healthy Email List Periodically cleaning your email list is essential for maintaining its health. Re-engagement campaigns can help identify inactive subscribers, and if they remain unresponsive, it may be time to let them go. Embracing AI in Email Marketing Cassie sees AI as a promising tool for content creation and brainstorming, offering efficiency and a boost to creativity. However, it's important to balance AI use with a personal touch to ensure your emails remain authentic and engaging. Final Thoughts Email marketing is not just a strategy; it's a relationship-building journey with your audience. By leveraging the insights shared by Cassie Noyes, you can transform your email list into a thriving community and a profitable aspect of your business. Remember, the power of email lies in the personal connection you forge with each subscriber, turning them from casual readers into loyal fans and customers. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/30349773
info_outline
A New, Exciting Way to Make Money with Brand Collaborations
03/06/2024
A New, Exciting Way to Make Money with Brand Collaborations
west episode, I had the pleasure of interviewing Anca Toderic, the food blogger behind , who has turned her passion for cooking into a thriving business by creating user-generated content (short-form video) for brands. Her journey is not only inspiring but also filled with practical advice for anyone looking to monetize their video content. Let's dive into the lessons learned from Anca's experience. Show Notes: Subscribe to the Blogger Genius Podcast: The Pivot: From Struggle to Strategy Anca's story begins with a venture that many can relate to—a business that didn't take off as hoped. She and her sister-in-law poured their hearts into a meal plan business for seven years, only to make the tough call to shut it down. This setback, compounded by the surprise of a new baby, could have been the end of her entrepreneurial journey. But with her sister's encouragement, Anca found a new path: TikTok. Despite initial reservations, TikTok became a source of fun for Anca as she shared her recipes and cooking tips. This platform was the stepping stone she needed to gain confidence and see the potential for monetization, which led her to start a blog and consider brand partnerships. Crafting the Pitch: The Art of Negotiation and Content Creation Anca's approach to pitching and negotiating with brands was all self-taught. She started by creating a portfolio that showcased her content and pitched her ideas to potential partners. Her first brand deal came as a surprise, considering her small following and the fact that her blog and Instagram weren't even launched yet. When it comes to setting rates, Anca did her homework. She began charging $650 for a 30-second video and later increased her rate to $1,000, offering package discounts for multiple videos. Her key to success? Discussing budgets and deliverables with brands to tailor her pricing to each project's needs. The Creative Process: Authenticity Meets Professionalism In creating content for brands, Anca focuses on authenticity. She often showcases products in a natural setting, whether it's through recipe development or cooking demonstrations. Her tools of the trade are simple yet effective—smartphone apps for filming and editing, natural lighting, and minimal equipment. This approach resonates with brands looking for user-generated content that feels genuine and relatable. Growing the Blog and Instagram: The Power of Collaboration Anca's growth as a blogger and influencer has been significantly boosted by her work with brands. With about 20-30% of her collaborations coming through PR agencies and the rest from in-house contacts, she has seen the benefits of backlinks from real companies and the exposure that comes from being tagged and featured on Instagram. Embracing the Learning Curve: Just Start One of the most empowering takeaways from my conversation with Anca is her attitude towards learning. She advocates for jumping into opportunities and learning along the way, rather than waiting to become an expert first. This mindset has allowed her to focus on making money from her passion and to avoid getting bogged down in the minutiae of branding and marketing. Looking Ahead: Teaching and Sharing Knowledge Anca's down-to-earth approach and relatable vibe have not only made her a success in her own right but also position her as a potential mentor for others. She's open to sharing her experiences and helping others navigate the world of content creation and brand collaborations. Connect with Anca For those interested in reaching out to Anca or working with her, she's accessible via direct message on Instagram at The Butter Table or through email at . She offers one-on-one coaching sessions, and for my listeners, she's providing a special discount—$100 for the first five people who sign up at ugccoaching.milotreecart.com. My Offer to You: Let's Talk Digital Products As I wrap up this post, I want to extend an offer to you, my readers. If you're a food blogger or content creator not yet selling digital products like ebooks of your top recipes, you're missing out on a significant revenue stream. I invite you to book a free call with me at , where we can discuss how to start selling your knowledge directly to your audience. Anca's story is a testament to the power of resilience, creativity, and strategic partnerships. By sharing her journey, she not only provides a roadmap for others but also inspires us to pursue our passions and find success in unexpected ways. Join me next week for more insights and stories that can help elevate your blogging game. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/30237838
info_outline
Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire
02/28/2024
Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire
Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business. The Call to Diversify Your Income In the digital era, relying solely on ads and affiliates for monetization is a gamble. The need for multiple income streams has never been more critical, and here's where MiloTreeCart can help. Imagine effortlessly setting up unlimited memberships, digital downloads, workshops, coaching, and courses in under five minutes. Yes, you heard that right! Thanks to the newly rolled-out creator-friendly AI sales pages, setting up your digital products has become a breeze. Show Notes: Why MiloTreeCart? Hassle-Free Checkouts: Ensures a smooth and straightforward purchasing process for your customers. AI Sales Pages: These magic sales pages make setup a matter of minutes, not hours. Intuitive Sales Dashboard: Keep track of your sales with ease, understanding your business at a glance. Extensive Marketing Support: Over 100 marketing templates and guides to help with sales and marketing, ensuring you're never left guessing on your next move. Dedicated Support: Real people offering real help, because your success is MiloTreeCart's success. The Gateway to Selling Digital: Ebooks Ebooks are the perfect entry point into selling digital products. With advancements in AI, creating a content-rich ebook in under three hours is now within reach. Ebooks not only serve as a passive income stream but also allow you to test the waters with your audience, providing valuable insights into their preferences and needs. The Benefits of Starting with an Ebook Ease of Creation and Distribution: With tools like ChatGPT and Canva, creating and formatting your ebook is straightforward and efficient. Low Risk, High Reward: Ebooks offer a low barrier to entry for both creators and consumers, making it an ideal starting point. Builds Trust and Authority: By sharing your knowledge, you establish yourself as an expert in your niche, fostering trust with your audience. Minimal Customer Service Required: Unlike physical products, ebooks require little to no post-sale customer service. Selling Made Simple MiloTreeCart isn't just about creating digital products; it's about selling them effectively. The platform offers a plethora of marketing materials and strategies, including a six-day launch calendar and email templates, to take the guesswork out of selling. Features like upsells and coupons are also part of the package, designed to maximize your earnings and enhance the customer buying experience. Final Thoughts on Selling Your Ebook Selling is about service, and with the right approach, it can feel less like a transaction and more like offering help. Embrace the mindset that your product offers a valuable solution, and don't shy away from promoting it. Remember, people value what they pay for, so put your ebook out there, and let MiloTreeCart handle the rest. Jumpstart Your Digital Product Empire Turning your expertise into income through digital products is not just a possibility; it's an opportunity waiting to be seized. With MiloTreeCart, the path to creating, marketing, and selling digital products is clearer and more accessible than ever. Start your journey today and future-proof your business with digital products. If the idea of building a digital product empire excites you, MiloTreeCart is ready to make that dream a reality. With a special lifetime deal of $349, you can secure your digital storefront and never worry about recurring fees. Plus, with a 30-day money-back guarantee, there's no risk in taking that first step towards securing your financial future in the digital space.
/episode/index/show/thebloggergeniuspodcast/id/30145448
info_outline
Cutting-Edge Social Media Tactics for 2024!
02/21/2024
Cutting-Edge Social Media Tactics for 2024!
In my newest episode of the Blogger Genius Podcast, I had the pleasure of talking again with my friend and social media strategist, , to discuss the current state of social media and what tactics you can put in place today to explode your business. It's not about followers anymore! Show Notes: Subscribe to the Blogger Genius Podcast: Building Authentic Connections on Social Media One of the key takeaways from our conversation is the importance of building real connections and relationships on social media. Lauren points out that social media success isn't just about going viral; it's about fostering a community and creating authentic connections with your followers. She emphasizes the marketing principles of repetition and the balance of giving versus taking, highlighting the need for consistent content and the importance of providing value to your audience. A Success Story: The Power of a Dedicated Audience Lauren shares an inspiring success story of a client who, instead of aiming for a vast audience, focused on a smaller group of engaged followers. This targeted approach led to a successful product launch, underscoring the power of relationship-building and engagement with a dedicated audience. Managing Social Media Stress We also touch on the potential stress and mental health impact of social media. It's common to feel overwhelmed, but Lauren reassures us that it's possible to approach social media in a manageable way. She advised starting with small, consistent efforts rather than succumbing to the pressure of doing too much at once. The Art of Engagement: Quality Over Quantity Lauren and I explore the nuances of engagement on social media, noting that it varies based on individual goals and content. She stresses that engagement is crucial, regardless of how often you post. For some, daily posting is necessary, while for others, like mom bloggers, one post a week with daily follower interaction can be enough. Three-Phase Engagement Strategy Here is Lauren's social media strategy: Review your profile to ensure it resonates with your ideal audience. Respond to comments and new followers to foster a sense of community. Reach out to ideal followers to build authentic connections. She encouraged responding to those who regularly engage with your content, even if it's just to express gratitude for their support. Embracing the Personal Touch We discussed the personal nature of engagement, with Lauren urging me to connect with those who consistently interact with my content. Authenticity is key, and making genuine connections can be as simple as acknowledging someone you regularly see on the street. The Human Connection in a Digital Age Lauren highlights the irreplaceable value of the human connection and personal touch in an age where AI and automation are on the rise. Creating a warm and welcoming environment for followers is essential. From my own experience, I've seen the shift towards meaningful connections with followers. Authenticity and transparency in messaging are crucial for providing genuine and valuable content to your audience. The Significance of Real Connections As our conversation wraps up, both Lauren and I emphasize the importance of building real connections and relationships on social media, rather than focusing solely on metrics and numbers. The impact of genuine engagement and the value of showing up authentically cannot be overstated when it comes to creating a loyal and supportive community. Exploring Social Media Platforms: Facebook's Resurgence and Instagram's New Features We also discuss the resurgence of Facebook and Instagram's new community feature as potential tools for building community. While Facebook remains a staple for live events and group conversations, Instagram's Threads feature and the new community option offer additional touch-points for engaging with followers. TikTok vs. Instagram Reels The differences between TikTok and Instagram Reels were also a topic of discussion. Lauren explains that TikTok caters to shorter attention spans and a younger audience, making it a valuable platform for those targeting users under 30. Conclusion Our insightful conversation sheds light on the evolving landscape of social media and its implications for online entrepreneurs and bloggers. The key is to focus on authentic engagement and leverage the platforms that best suit your audience and goals. Remember, it's not just about the numbers; it's about the relationships you build and the community you foster. So, let's continue to navigate this digit
/episode/index/show/thebloggergeniuspodcast/id/30026588
info_outline
Best Ways Creative Entrepreneurs Can Monetize Their Expertise
02/14/2024
Best Ways Creative Entrepreneurs Can Monetize Their Expertise
Today I'm thrilled to share insights from my recent conversation with photographer and business coach, on The Blogger Genius Podcast. Chris's story is not just inspiring; it's a roadmap for any creative looking to turn their passion into a profitable business. The Leap of Faith: Transitioning from Corporate to Photography Chris's journey began with a bold step away from the security of a corporate job to follow his passion for photography. Self-taught and determined, he mastered the art of capturing stunning visuals and landed his first client in product photography. This initial success was just the beginning, as he went on to collaborate with over 50 brands and built his reputation. Show Notes: Subscribe to the Blogger Genius Podcast: Embracing the Digital World: YouTube and Instagram Strategies Recognizing the power of social media, Chris expanded his reach by creating content on YouTube and Instagram. His goal was to join YouTube's partner program, but it was his dedication to consistently posting valuable content weekly that truly expanded his influence. On Instagram, he took a personal approach, engaging with followers to understand their needs and preferences, which helped him tailor his content strategy effectively. Balancing Creativity and Business: Insights for Creative Entrepreneurs Chris acknowledges the challenges creatives face when balancing their art with the business side of things. He encourages focusing on business aspects without losing the creative spark. His advice is to leverage creative expertise to increase income, which is a golden nugget for any entrepreneur. Monetizing Creativity: The Path to Financial Success During our conversation, Chris outlined two primary routes for monetizing a creative business: brand partnerships and selling digital products or coaching. He stressed the importance of being an expert and qualified to offer these services. Chris's own experience of growing his photography business while building a YouTube channel on the side is a testament to this approach which lead to his business growth and diversification. The Art of Pitching: Connecting with Brands Pitching to brands is an art, and Chris shares his personalized email sequence strategy. The focus is on capturing attention, establishing credibility, and providing a clear call to action. He also highlights the importance of understanding a brand's needs and offering solutions, which is crucial for building lasting relationships. Selling Digital Products: The Importance of Implementation Chris emphasizes selling implementation over information. The transformation should happen at the transaction, meaning that digital products should enable businesses to apply the knowledge effectively. He also believes in the power of trust and standing by your products, which is why he recommends offering a money-back guarantee. Trust and Karma: The Foundations of Online Success We both agreed on the importance of trust and standing by what you create. There's a sense of internet karma where putting out good stuff and being trustworthy leads to success. This philosophy is central to Chris's approach and Jillian's approach with MIloTreeCart, and something all online entrepreneurs should take to heart. Pricing Strategies: Catering to Different Budgets Chris shares his thoughts on pricing digital products, advocating for different pricing tiers to accommodate various budgets and levels of interest. He suggests starting with low-budget options and providing premium tiers for those who want more. It's about trial and error and having guidelines for different pricing tiers. Conclusion: The Entrepreneurial Blueprint Chris's journey from corporate to creative is more than just a story; it's a blueprint for monetizing your passion. His insights into brand partnerships, digital products, and the importance of trust are invaluable for any creative entrepreneur looking to grow their business. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil
/episode/index/show/thebloggergeniuspodcast/id/29944348
info_outline
Unleashing the Power of Pinterest with AI
02/07/2024
Unleashing the Power of Pinterest with AI
Pinterest Today: Strategies and Consistency I'm excited to be interviewing , Pinterest manager and marketing specialist, to talk about new Pinterest traffic strategies and how to use AI to speed up your workflow. Pinterest has evolved from a simple visual search engine to a complex platform with various features like videos, story pins (now idea pins), and a focus on e-commerce. Despite these changes, my own experience with Catch My Party has taught me that sometimes, sticking to the basics, like static pins and keyword optimization, can still yield the best results. Missy echoes this sentiment, emphasizing the importance of testing and finding what works best for your unique account. The Evolution of Monetizing Knowledge Let's talk about something crucial for all content creators and bloggers: monetization. Have you ever considered selling your knowledge and expertise directly to your audience? If you're still relying solely on ads and affiliate links, it's time to rethink your strategy. In today's digital landscape, diversifying your income streams is not just smart—it's essential. That's why I'm excited to introduce you to MiloTreeCart, a game-changer for anyone looking to sell products and services effortlessly. I'm offering a free 20-minute strategy call to blow your mind with our new AI sales pages. Visit and prepare to see your business in a whole new light. With the ability to set up memberships, digital downloads, workshops, coaching, and mini-courses in under five minutes, there's no excuse not to start. Show Notes: Subscribe to the Blogger Genius Podcast: Leveraging AI and Tools for Pinterest Success We delve into the use of AI tools like ChatGPT and Canva Magic to generate pin titles, descriptions, and even blog post ideas. Scheduling tools like Tailwind and Pinterest's native scheduler are also crucial for maintaining a consistent presence on the platform. Missy and I discuss the strategy of creating multiple pins for the same URL and spreading them out over time to maximize reach. The Art of Pin Creation Missy shares her process for creating visually appealing pins using Canva and the collage feature on Pinterest's mobile app. She highlights the importance of pin size and ratio for mobile visibility and discusses the effectiveness of combining paid and organic pins, especially for e-commerce. Video content is also on the rise, and patience is key to seeing results on Pinterest. Conclusion: Embracing Change and AI in Pinterest Marketing The importance of consistency and quality content on Pinterest cannot be overstated. The potential of AI to enhance our Pinterest strategies is something I'm particularly excited about, and I look forward to having Missy back to discuss new trends. For those eager to connect with Missy Lund and tap into her expertise, she's just an email away. And for my listeners, I invite you to experience the transformative power of AI firsthand. Book a call with me, and let's explore how we can elevate your Pinterest game together. Remember, the key to success is adaptability, consistency, and the willingness to embrace new tools and technologies. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/29833098
info_outline
Capitalize on Your "Vibe," Use It To Grow Your Blog
01/31/2024
Capitalize on Your "Vibe," Use It To Grow Your Blog
Today I delve into the evolving landscape of content creation, blogging, and digital marketing and why your "vibe" has never been more important. Facing the competition from AI-generated content and the possible decline of ad revenue due to the phase-out of third-party cookies, I propose a strategic pivot for content creators toward selling "who you are," not just the information you put out. This is why I emphasize the importance of starting to sell digital products and services directly to audiences as a sustainable income source in 2024. Show Notes: Selling Your "Vibe," Not Your Content Also, I'm talking about the concept of selling your 'vibe'—a unique blend of personality, energy, humor, and worldview—rather than just information. I argue that in an AI-dominated landscape, the human touch becomes invaluable. I share my personal journey with Instagram Reels, describing how I us them to convey my vibe and connect with my audience. I leverage tools like ChatGPT to streamline content creation, demonstrating the synergy between human creativity and AI. I also discusses Kevin Kelly's "1000 True Fans" concept, encouraging creators to focus on building a small, loyal audience rather than chasing massive traffic. This approach, I argue, can lead to significant income when fans are offered valuable products. Emphasis on Human Connection and Email Marketing Emphasizing the importance of email marketing, I advise creators and bloggers to nurture their email lists, viewing them as a direct line to their audience's 'living room'. I advocate for authenticity in email communications, as it's an effective channel for selling and building relationships. Remember, embracing change and putting oneself out there, despite potential discomfort is the way to go. Get a Personalized Digital Product Action Plan And MiloTreeCart as an accessible and efficient solution for creators looking to sell digital products, contrasting it with more complex platforms. I invite listeners to a free call to discuss digital product strategies. If you want to talk about your digital product strategy, I would love it if you jumped on a free 20 minute call with me. It's no hard sell. It is really to talk through what you want to build. I'll give you some ideas for your digital product strategy. I'll share with you how others are having success. I'll show you MiloTreeCart. You could see if it's a good fit for you, but truly, I am here to help all of us make this transition into this new world. If you want to get on a call with me, just .
/episode/index/show/thebloggergeniuspodcast/id/29725743
info_outline
New Ways to Grow Your Blog Income in 2024
01/24/2024
New Ways to Grow Your Blog Income in 2024
I had the pleasure of sitting down with Amy Reinecke and Jennifer Draper, the dynamic duo of blogging coaches and co-founders of . Together, we delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in 2024. Show Notes: Subscribe to the Blogger Genius Podcast: The Journey to Blogging Success Amy and Jennifer's stories are a testament to the power of blogging. Jennifer's leap into the blogging world began in 2010 with a slow cooker recipe blog, capitalizing on a niche that lacked wholesome content. Her blog's quick traction is a nod to the less saturated digital landscape of the time. Amy, on the other hand, started with no intention of building a business. Her journey began on social media, sharing her health journey, which eventually led her to blogging and partnering with Jennifer. Their partnership blossomed into Spark Media Concepts, a venture that started almost serendipitously. It's a story of recognizing potential, seizing opportunities, and the importance of encouragement and mentorship. They've since shifted from doing the work for their clients to empowering them to take charge of their own blogging journeys. Monetization and the Importance of Adaptability In our conversation, Amy and Jennifer emphasized the need for bloggers to be adaptable and open-minded. With the blogging landscape constantly changing, it's crucial to understand your audience and make intentional decisions to grow your business. They shared their experiences with pricing changes and course restructuring, underscoring the importance of aligning pricing with the value offered and what the audience can afford. The Power of Niching Down Niching down is more important than ever. Amy and Jennifer highlighted the significance of understanding the specific needs of your audience. By focusing on a niche, you can become an authority in your space, which is invaluable in a crowded market. The Role of Podcasting and Challenges with Facebook Ads Amy and Jennifer also discussed the impact of their podcast, the Ultimate Blog Podcast, in driving traffic to their courses. They candidly shared the challenges they faced with Facebook ads, reminding us that not all marketing channels work for everyone and the importance of finding what works best for your brand. Email Marketing: The Trend to Watch in 2024 When asked about the trends for 2024, both Amy and Jennifer agreed on the importance of email marketing. With social media fatigue on the rise, they predict a shift towards more intimate connections through email lists. They advocate for a robust email marketing strategy, including welcome series, re-engagement campaigns, and a focus on providing valuable content that your audience wants to open. My Takeaway for Aspiring Bloggers As your host, I've seen the blogging industry evolve, and this conversation has only reinforced my belief in the power of adaptability and the value of your email list. In a world where social media can be fleeting, owning your email list is akin to owning a piece of digital real estate that no algorithm can take away from you. MiloTreeCart: Your Partner in Monetization Before I wrap up, let me introduce you to MiloTree Cart, the tool that can revolutionize how you sell digital products and services. With MiloTreeCart, you can set up memberships, digital downloads, workshops, coaching, and mini-courses in minutes. It's user-friendly, backed by a supportive team, and currently available for a lifetime deal of $349. Plus, if you purchase by the end of January, you'll get a one-hour coaching call with me to strategize and learn best practices. Final Thoughts The blogging world is ever-changing, but with the right strategies and tools, you can navigate it successfully. Take the advice from Amy and Jennifer to heart, consider your email marketing strategy, and don't forget to check out MiloTreeCart to take your monetization to the next level. Ready to dive deeper into the world of blogging and learn from the best? Subscribe to The Blogger Genius podcast and join me, Jillian, as we explore the genius behind successful blogging. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $3
/episode/index/show/thebloggergeniuspodcast/id/29622618
info_outline
What's Next for Food Bloggers: Changes in 2024
01/17/2024
What's Next for Food Bloggers: Changes in 2024
Hello, creators and food enthusiasts! Today, I'm thrilled to share with you my recent interview with my friend, , the creative force behind and the podcast. We dove into the evolving world of food blogging and the exciting opportunities that lie ahead in 2024. Embracing Change and Innovation As we step into the new year, the landscape of food blogging is shifting. With the rise of AI content and the impending phase-out of third-party cookies, it's clear that we need to adapt our strategies. My advice? Pivot towards selling your own digital products and services. This is where comes into play, offering a simple solution to set up memberships, digital downloads, workshops, coaching, and mini-courses in a snap. And for our first thousand VIP customers, we're offering a lifetime deal at just $349 with no recurring fees. Plus, get a one-hour coaching call to strategize if you purchase by the end of January. Don't miss out on this chance to boost your income in 2024! Show Notes: Subscribe to the Blogger Genius Podcast: The Power of Creativity in Food Blogging Megan and I discussed the importance of creativity in the food blogging space. With challenges like AI and changes in search algorithms, food bloggers must think outside the box to monetize and drive traffic. From ebooks to cooking classes, the possibilities are endless. Megan's mastermind group is already buzzing with innovative ideas, proving that creativity is key to staying ahead. Leveraging Platforms Like Pinterest Despite the frustrations many have with Pinterest, it remains a valuable platform for food bloggers. The visual nature of food content makes Pinterest a potential goldmine for traffic. Consistency and a long-term strategy are crucial, and if you notice a particular type of content performing well, such as videos, it's time to double down on that approach. The Third-Party Cookie Conundrum The removal of third-party cookies by Chrome in 2024 is a hot topic. While it may change how advertisers interact with ad networks, it's important not to approach this shift with fear. Instead, be curious and informed. Ad networks like Raptive are exploring new technologies to maintain ad relevance and value, ensuring that the right ads reach the right audience while respecting privacy. Mindset Matters One of the most powerful takeaways from our conversation is the significance of mindset. Rather than succumbing to fear about the future, embrace curiosity and excitement for the opportunities that change brings. AI, for instance, isn't something to be feared but a tool to be harnessed for idea generation, writing enhancement, and keyword research. The Summit for Advanced Food Bloggers Megan and her colleague Melissa are organizing a summit specifically for advanced food bloggers, creating a space for collaboration and support. Using MiloTree Cart, they've set up an effortless payment and sales page system for the event, showcasing the ease with which digital products and services can be offered. Selective Learning and Growth As we navigate the food blogging community, it's essential to be selective about where we get our information and support. Surround yourself with positivity and a growth-oriented mindset. If you're interested in learning more about the summit, our podcasts, or how to leverage MiloTreeCart for your business, be sure to check out the links provided. The future of food blogging is bright for those willing to innovate and adapt. By embracing new tools, platforms, and strategies, we can continue to thrive in this dynamic industry. Stay curious, stay creative, and let's make 2024 a year of incredible growth and success! Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/29520488
info_outline
How Will AI Impact Blogging and Online Entrepreneurship in 2024?
01/10/2024
How Will AI Impact Blogging and Online Entrepreneurship in 2024?
In today's episode, I'm diving deep into the future of blogging and online entrepreneurship in the face of the AI revolution. As we stand on the brink of 2024, the digital landscape is shifting beneath our feet, and I'm thrilled to share with you the wisdom of SEO expert . The AI Challenge: Growing Income in a Competitive World As bloggers and digital entrepreneurs, we're no strangers to change. But the rapid advancements in AI are bringing a new set of challenges—and opportunities—to our virtual doorsteps. With AI-generated content on the rise and the impending phase-out of third-party cookies, many of us are wondering how to sustain and grow our income. In this episode, I explore the potential of pivoting towards selling digital products and services directly to our audiences. Imagine setting up memberships, digital downloads, workshops, coaching sessions, and courses with ease. That's where comes in—payment software I'm excited to introduce, complete with an exclusive life-deal of $349 for the first thousand VIP customers and a reassuring 30-day money-back guarantee. Show Notes: Subscribe to the Blogger Genius Podcast: Embracing Change with Steve Wiedemann Steve Wiedemann, a seasoned SEO expert, joins us to share his invaluable insights. With experience spanning brick-and-mortar stores, online retailers, and big-name brands, Steve understands the necessity for businesses to evolve with the digital marketing landscape. Beyond Google: A Fully Integrated Marketing Strategy Steve's enthusiasm for the changes in the search ecosystem is palpable, yet he acknowledges the nervousness that accompanies the rise of AI in digital marketing. His advice? Adopt a fully integrated marketing strategy that transcends Google's search results. It's about improving performance across all digital marketing mediums and maintaining a consistent brand message. Solopreneur Strategies: Smart Investments and Social Presence For the solopreneurs and small business owners among us, Steve offers sage advice. With limited budgets and time, it's crucial to prioritize. Hiring experts for specific marketing channels, even for just a few hours a month, can make a significant difference. Collaborating with influencers and cultivating a strong social media presence are key steps to growing your audience and nurturing brand advocates. Voice Search and AI: Staying Ahead in 2024 Voice search technologies are no longer a distant future—they're here, and they're reshaping how we interact with the digital world. Steve urges us to leverage platforms like Google Action Console and Alexa Skills to stay competitive. The AI-Driven Environment: Tracking and Adapting The conversation with Steve takes a deeper dive into the challenges of tracking keyword rankings in an AI-driven environment. He stresses the importance of direct engagement with brands through AI platforms and effective communication between developers and brand representatives. Customer Journeys and Competitive Insights Understanding customer journeys has never been more critical. Steve highlights the use of competitive insight tools to track how customers reach competitors' websites. Breaking out of the traditional SEO bubble is essential, as is focusing on content that truly drives traffic. Brand Consistency and Customer Sentiment Brand consistency is paramount, and so is understanding customer sentiment. Monitoring feedback and reviews helps identify your strengths and weaknesses, allowing you to differentiate your brand from competitors. The Future of Advertising with AI and Voice Search As we ponder the future of ad revenue, Steve predicts that ads will remain a fixture in search results. Bloggers must adapt to this evolving digital environment to stay relevant. Looking Ahead: AR, VR, and the Future of AI Steve leaves us with a thought-provoking prediction: the shift from traditional devices like phones to augmented reality (AR) and virtual reality (VR) equipment. He envisions a future where we interact with digital content through wearable devices, such as AR glasses. Final Thoughts This episode with Steve Wiedemann has been a treasure trove of insights for anyone looking to navigate the evolving digital marketing landscape. As we embrace AI and the changes it brings, let's move forward with adaptation, experimentation, and a forward-thinking mindset. The future is bright for those ready to evolve. Remember, The Blogger Genius podcast is here to guide you through these transformative times. Stay tuned for more episodes that empower you to thrive in the world of blogging and online entrepreneurship. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or .
/episode/index/show/thebloggergeniuspodcast/id/29419033
info_outline
How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Know!
01/03/2024
How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Know!
Hello, fellow entrepreneurs and bloggers! I'm Jillian, founder of and your guide through the ever-evolving world of online business. As the host of The Blogger Genius Podcast, today, I want to dive deep into a topic that's on the forefront of every digital entrepreneur's mind: preparing for the changes in 2024. I'm talking about how to thrive in a post-cookie world and 5 strategies bloggers can use to thrive. The Dawn of a New Digital Era The online business landscape is shifting beneath our feet. With the advent of artificial intelligence (AI), updates to Google's search algorithms, and the phasing out of third-party cookies, it's clear that 2024 will be a year of significant transformation. But fear not! I'm here to arm you with the knowledge and tools you need to pivot and adapt. Show Notes: Subscribe to the Blogger Genius Podcast: Embracing AI: Friend or Foe? AI is no longer the stuff of science fiction; it's a reality that's making waves in how we conduct business online. From personalized customer experiences to automated content creation, AI has the potential to revolutionize our approach to online entrepreneurship. But how can we harness this technology to our advantage? That's a question I tackled in our latest podcast episode. Google Search: Playing by New Rules Google's search algorithms are constantly changing, and staying ahead of the curve is crucial for online visibility. In 2024, we can expect even more updates that will challenge the way we think about SEO and content creation. I've shared some cutting-edge strategies to ensure your blog remains at the top of search results, no matter what Google throws our way. The Cookie Crumbles: A Post-Third-Party World The digital marketing world is bracing for the impact of third-party cookies being phased out. This change will fundamentally alter how we track user behavior and target our advertising. But it's not all doom and gloom! There are innovative approaches to user data that respect privacy while still providing valuable insights. Five Tips to Future-Proof Your Online Business In the podcast, I've outlined five essential tips to help you navigate these changes with confidence. Here's a sneak peek: Experiment and Pivot: Be willing to try new things and change direction when necessary. Flexibility is key in a rapidly evolving market. Diversify Your Traffic Sources: Don't rely on a single platform or channel for your audience. Use a mix of social media, SEO, email marketing, and other avenues to reach your customers. Build Your Personal Brand: Establish yourself as a thought leader in your niche. A strong personal brand can open doors and create opportunities. Develop and Sell Digital Products and Services: Create scalable products like courses, ebooks, or consulting services that can generate revenue without constant hands-on work. Leverage AI for New Skills: Embrace AI tools to enhance your capabilities, whether it's for content creation, data analysis, or customer service. Then see if you have AI skills that you can offer as a service to others. A Bonus Tip for the Road As a bonus, I shared an additional tip that could be the key to your success in 2024. But I won't spoil it here—you'll have to listen to the episode to find out! Conclusion: Thriving in Change Change can be daunting, but it's also ripe with opportunity. By preparing now and embracing the strategies discussed in the Blogger Genius podcast, you can set yourself up for success in 2024 and beyond. Remember, the future belongs to those who are ready for it. Stay tuned for more insights, and don't forget to subscribe to the Blogger Genius podcast for your weekly dose of online business wisdom. Here's to thriving in the digital age! Other related Blogger Genius Podcast episodes you’ll enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
/episode/index/show/thebloggergeniuspodcast/id/29316353
info_outline
Embrace New Income Opportunities in 2024 (Rebroadcast)
12/27/2023
Embrace New Income Opportunities in 2024 (Rebroadcast)
As we step into 2024, the blogging landscape is undergoing significant change. With AI content creation becoming mainstream, alterations in Google search algorithms, and the phasing out of third-party cookies, bloggers are facing new challenges and opportunities. It's a crucial time for bloggers, particularly those in the food niche, to diversify their income streams. In this rebroadcast episode of , I delve into the inspiring journey of Natasha Levai, a gluten-free sourdough baker, food blogger, and creator of . Natasha's story shows how embracing digital products and live workshops can be game-changing in this evolving digital era. Show Notes: Subscribe to the Blogger Genius Podcast: MiloTreeCart: Simplifying the Sale of Digital Products Before exploring Natasha’s strategy, it’s essential to highlight , our platform, built for people who hate technology, that simplifies selling digital products. This tool is a boon for non-tech savvy creators and is currently available at a lifetime deal of $349. Additionally, purchasing MiloTreeCart by the end of the year includes a free lifetime subscription to our , priced at $250. Natasha’s Digital Product Journey Hungary-based Natasha Levai's story began with inspiration from an Eat Blog podcast episode hosted by Megan Porta. Despite time constraints, Natasha compiled her blog recipes into an ebook using Canva, keeping it simple and accessible. She priced her 16-recipe ebook at $9 and leveraged her engaged gluten-free baking Facebook group of over 22,000 members to promote it. The Power of Community and Niche Focus Natasha's niche focus on gluten-free sourdough baking has been instrumental in her rapid growth. Her community's engagement significantly boosted her ebook sales, mainly through her Facebook group. Expanding to Workshops After her ebook success, Natasha ventured into live workshops. Her first paid workshop, focusing on gluten-free baking techniques, garnered over $400. Natasha embraced the concept of “B-minus work,” focusing on delivering value over perfection. This approach, using simple tools like a phone and computer, made her workshop authentic and relatable. Looking Ahead: 2024 and Beyond As we navigate 2024's dynamic blogging landscape, Natasha's approach is more relevant than ever. With traditional blogging revenue streams evolving, live workshops and digital products offer a viable path for bloggers to adapt and thrive. Natasha’s success is not just about earnings but also about building a stronger connection with her audience, offering them real value in these changing times. The Future of Blogging Natasha’s experience and the growing importance of digital products and interactive experiences like live workshops underscore the need for bloggers to innovate. In 2024, with the digital landscape rapidly changing, such strategies are not just optional; they are essential for survival and growth. In conclusion, Natasha's journey highlights the resilience and adaptability required for bloggers in 2024. Her success with digital products and live workshops serves as an inspiration and a blueprint for others to follow. As your host on The Blogger Genius Podcast, I hope this story motivates you to embark on your own journey of exploration and growth in the ever-evolving world of blogging. Other related Blogger Genius Podcast episodes you’ll enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.
/episode/index/show/thebloggergeniuspodcast/id/29234998
info_outline
Tips and Tricks for Overcoming Instagram Overwhelm (Rebroadcast)
12/17/2023
Tips and Tricks for Overcoming Instagram Overwhelm (Rebroadcast)
In this rebroadcast episode of The Blogger Genius Podcast, I had the pleasure of speaking with Lauren Litt, a . Lauren helps people overcome their social media anxiety and achieve real results. Lauren shares valuable insights on why some people don't like Instagram and how to overcome these concerns. She suggests getting more educated about the platform and implementing grounding habits to protect oneself from the dopamine rush. She also emphasized that follower count doesn't determine business success and that focusing on real conversations and connecting with your desired audience is key. The Importance of Being Authentic on Social Media As the host, I add that if you want to grow a business, you need to be where your audience is, even if you don't personally like the platform. I compare it to niche blogging, where some may feel confined but need to focus on a specific niche to make money. Lauren agreed, stating that running a business often involves doing things you don't want to do. She reveal that she herself doesn't like social media due to past negative experiences but helps people who feel the same way because she believes they have important messages to share. Show Notes: Subscribe to the Blogger Genius Podcast: Experiential Marketing and Personal Connection Lauren also discusses the importance of experiential marketing and personal connection in attracting clients. She believes that people want to work with authentic individuals who show up as themselves. She also acknowledges that while there is a wealth of information available online, the value of paying for a course or coaching lies in the personal connection and trust that is established with the instructor. Tailored Approaches to Social Media When it comes to social media content, Lauren suggests focusing on the main feed, using carousels, going live, and sharing behind-the-scenes moments in stories. She explains that while reels can help grow followers, they are not as effective in driving clicks and conversions. Building Connections and Community on Social Media Lauren and I also discussed the importance of building connections and community on social media. She emphasizes that social media platforms are primarily meant for deeper engagement and relationship-building with the audience. While sales can happen on Instagram, she highlighted the value of having a newsletter list to further nurture and convert leads. Using Social Media to Drive Sales Lauren shares her own experience of working with clients who were not equipped to effectively capture leads and convert them into sales. This led her to expand her company and focus on online marketing strategies that move people from social media platforms to email newsletters, where the real profit can be generated. The Power of Engagement Lauren also provided a three-step process for daily engagement on social media: review, respond, and reach out. She encourages entrepreneurs to take just five minutes a day to review their social media accounts, respond to comments and likes, and reach out to new circles of potential customers. Taking Action and Making Personal Connections I admire Lauren for her practical strategies for selling digital products. I believe in the importance of taking action, even if you don't have an existing audience. I suggest going door to door, joining Facebook groups, and engaging on Instagram to make personal connections that can turn into loyal fans and customers. Connect with Me Finally, I want to invite you to connect with me. Visit milotree.com to read testimonials from real people who have achieved success selling digital products with the help and guidance of my team. Schedule a call with me by visiting . I'm excited to meet you and help you grow your business.
/episode/index/show/thebloggergeniuspodcast/id/29117223
info_outline
The Truth About Blogging Success: Hard Work and Risks
12/13/2023
The Truth About Blogging Success: Hard Work and Risks
As the host of the Blogger Genius Podcast, I recently had the pleasure of interviewing , a no-BS online business strategist and coach. And in this episode, we get real! The Power of Selling Digital Products and Services But before I launch into talking about the episode, I want to share one of the key strategies I recommend you implement to set yourself apart in 2024. This is to sell your own digital products and services. To make this happen easily, check out , the tech tool we built that allows bloggers to set up and sell unlimited memberships, digital downloads, workshops, and coaching in less than ten minutes. We are offer MiloTree Cart for a one-time lifetime deal of $349 with no recurring fees. We also have a 30-day money-back guarantee, so there's no risk in trying it. The Journey of Faith Mariah Back to today's episode, Faith shared her journey of starting a mental health blog and growing it into her first full-time income. She later transitioned into coaching other entrepreneurs, emphasizing the importance of simplicity and focus in business strategies. She believes in a good system for selling products and consistent content creation. Her program focuses on 90-day planning and teaching a simple business strategy that is sustainable and prevents burnout. Show Notes: Subscribe to the Blogger Genius Podcast: The Importance of Starting Small I agreed with Faith's approach and shared my experience with clients who have grandiose ideas for their businesses but lack a solid foundation. I advise them to start small and focus on getting customers before investing in complicated technology or optimizing content. It's crucial to prove the concept and generate revenue before expanding and optimizing. Tracking Time and Diversifying Income Faith added that tracking time and identifying revenue-generating activities are crucial. She advises bloggers to find their leverage points and focus on activities that directly contribute to making money. She also suggests diversifying income streams to avoid relying solely on platforms like Google or social media algorithms. The Value of Simplicity and Focus Both Faith and I stress the importance of staying focused and not getting overwhelmed by trying to do too much too soon. We recommend simplicity, a simple offer, and a simple way of selling it. Faith highlights the need for a standout offer and advises against spreading oneself too thin with multiple offers. The Power of Your Brain and Multiple Leads Faith also discussed the importance of having multiple leads and the value of your brain as an entrepreneur. She emphasizes that all money is created from ideas generated by your brain, making it your most valuable asset. When coaching people, Faith encourages them to think in terms of leads, which can be potential customers or visitors to their blog generating ad revenue. The Role of Short-Form Video Content Currently, Faith sees short-form video content platforms like Reels, TikTok, YouTube Shorts, and Pinterest as effective sources for generating leads. She shared an example of someone in her mastermind who went viral on Reels and gained 5,000 email subscribers in just two weeks. Rising Above the Noise Faith discusses rising above the noise and gaining engagement on social media. She acknowledges that it takes time and perseverance, referring to the initial stage as "the suck" where you may feel like you're talking to no one. However, she emphasizes the importance of maintaining consistency. The Challenges and Realities of Building a Career Online Faith also discusses the challenges and realities of building a career online. She emphasizes the importance of trying new things and being willing to make mistakes in front of others. She shares her own experience of organizing her first online summit, which had its fair share of technical issues and frustrations. However, she believes that being a beginner and facing difficulties is a natural part of the process. The Value of Condensing Information and Expertise Faith discusses the value of condensing information and expertise into a faster and more accessible format for people. She emphasizes the importance of not having to spend excessive time and effort on researching and reading books, as she has already done that for her students. Delivering High-Value Results Faith encourages aspiring entrepreneurs to focus on delivering high-value results that people are willing to pay for. She advises individuals to analyze their chosen niche or industry and identify what people are already paying a lot of money for, and then strive to become exceptionally good at delivering those results. Conclusion Faith and I emphasize the importance of simplicity, focus, and diversification in building sustainable businesses. Other related Blogger Genius Podcast episodes you’ll enjoy: A Final Word About MiloTreeCart Before we wrap up, I’d like to mention again, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and a bonus coaching call with me to develop your 2024 digital product strategy.
/episode/index/show/thebloggergeniuspodcast/id/29044308
info_outline
Mastering the Art of Messaging to Unlock Blog Growth in 2024
12/06/2023
Mastering the Art of Messaging to Unlock Blog Growth in 2024
Hello everyone, I'm your host, Jillian, and today I interviewing copywriter, . We're talking about the importance of effective messaging to set yourself apart from the competition as a blogger in 2024. The Potential of Digital Products and Services In the podcast, I also introduce the concept of pivoting to selling digital products and services as a way to boost your blog income. One tool that I highly recommend for this is the . This user-friendly tool allows you to set up memberships, digital downloads, workshops, coaching, and mini-courses with ease. What's more, MiloTreeCart is currently available for a one-time lifetime deal of $349 for the first thousand VIP customers, with a 30-day money-back guarantee. This exclusive offer also includes a lifetime account worth $250 if purchased by the end of December. I encourage you to visit milotree.com and take advantage of this offer. Show Notes: Subscribe to the Blogger Genius Podcast: The Importance of Messaging The main topic of the episode is messaging. Samantha and I discuss the importance of getting visitors and customers to understand the "why" behind the content. This "why" can drive actions such as joining an email list, taking action on blog posts, and making purchases on sales pages. We also touched on the role of AI in copywriting and the significance of brevity, authority, and selling the transformation. Samantha explains the difference between content and copywriting, stating that content is written for computers and focuses on discovery, while copywriting is about understanding the audience's needs and desires and crafting compelling messaging to inspire action. The Power of Offering Value Samantha stresses the importance of offering valuable content to capture email addresses and generate leads. She emphasized the need to provide immediate value and ensure that the freebie or content offered aligns with the paid products or services being promoted in the future. She also addressed the hesitation some people, especially women, feel when it comes to selling and promoting their offerings. Samantha encourages them to overcome this mindset and view selling as a way to serve and help others. The Role of Emotions in Purchasing Decisions We discussed the role of emotions in purchasing decisions. Samantha confirmed that people often buy based on emotions and then justify their purchase afterwards. I shared an example of buying a purse because it sparked my interest, even though I later justified it by saying I needed it for a wedding or a job interview. The Use of AI in Copywriting We also discussed the differences between using AI for content and AI for copy. When using AI for content, it can aggregate information from the internet to answer specific questions or provide recommendations. However, when it comes to copywriting, it's important to understand the desired transformation or outcome that the audience wants. I shared my approach to using AI for copywriting. I prompt my AI, ChatGPT, to be a world-class copywriter who understands human psychology. By setting up the AI with this prompt, I can then ask it to generate sales copy that will lead to the desired transformation for my target audience. Brevity and Authority in Sales Pages Samantha discussed the importance of brevity and authority in sales pages. She advises against using blocks of text, except for the about section, as people are usually more interested in knowing what they will get from the sales page. However, she acknowledges that the about section can help build authority and humanize the product being sold. I agree with Samantha's points and suggest that imposter syndrome can be overcome by putting yourself out there confidently. I emphasize the need to establish trust and authority in the sales pitch, even if you don't have formal qualifications in the field. Conclusion To sum up, the key takeaways from the episode are the need to communicate authority, establish a personal connection, and guide customers on a transformative journey. If you want to learn more about Samantha and her services, she can be found at Nomad Copy Agency and on Instagram at nomad.copy. I invite you to schedule a free exploratory call with me to discuss your business strategies. Let's grow our income in 2024 together! Other related Blogger Genius Podcast episodes you’ll enjoy: Last Word About MiloTreeCart Before we wrap up, I’d like to mention , the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.
/episode/index/show/thebloggergeniuspodcast/id/28950818
info_outline
The Future of Blogging: SEO Predictions for 2024 with Casey Markee
11/29/2023
The Future of Blogging: SEO Predictions for 2024 with Casey Markee
I'm Jillian, your host, and today I'm excited to share with you an insightful conversation I had with SEO expert, . We delved into the recent Google updates, their impact on bloggers, how AI is changing blogging and what the future might look like as 3rd-party cookies get phased out, and how to position yourself for success in 2024. The Future of Blogging: AI and the Potential Decline of Ad Revenue As we approach 2024, I posed a question to our audience: How do you plan to grow your income considering the competition from AI content and the potential decline in ad revenue due to the phase-out of third-party cookies? I suggested that bloggers pivot by selling their own digital products and services to their audience. A tool I recommend is , which allows users to set up memberships, digital downloads, workshops, coaching, and mini-courses in less than ten minutes. It's user-friendly and offers real people to provide assistance. For the first thousand VIP customers, there's a one-time lifetime deal of $349 with no recurring fees, and a 30-day money-back guarantee is offered. Show Notes: Subscribe to the Blogger Genius Podcast: The Emotional Journey of Bloggers Post-Google Updates Casey Markee shares the emotional journey that bloggers have gone through after being hit by Google updates. Many bloggers initially go through a stage of bargaining, hoping that the changes they made will improve their rankings. However, when they see that the updates didn't have the desired impact, they move into a stage of depression. They realize that they won't be able to achieve the same level of success as before. Eventually, they reach the acceptance stage, understanding that SEO is a long-term process and they need to make the necessary changes to recover. Misconceptions about Google Updates and Content Structure Casey clarified that FAQs and specific information are still relevant, but bloggers need to avoid overloading their posts with unnecessary content. He emphasized the importance of being useful and avoiding superfluous information. He advised bloggers to optimize their posts for different audiences by providing a clear answer at the top of the post and offering additional information for those who want more details. The Role of AI in Content Creation We discussed the evolving landscape of content creation and the potential impact of AI technology. We acknowledged the convenience and efficiency that AI brings to our lives but also expressed concerns about its potential to replace human creators. Casey emphasized that AI should be used as an efficiency boost and a way to fine-tune existing skills rather than relying solely on AI-generated content. He believes that bloggers can benefit from using AI tools to save time and focus on other aspects of their work. The Impact of Recent Google Updates on Bloggers Casey predictes that there may be another update in the near future, considering the significant changes seen in October. He mentions that platforms like Quora and Reddit have gained prominence in search results due to their user-generated content. However, he highlighted the challenge of determining the credibility and expertise of the contributors on these platforms. The Importance of Focusing on What Bloggers Can Control Casey emphasizes the importance of focusing on what bloggers can control, such as their own content. He advises bloggers to ensure their content is updated, useful, and concise. He also recommended interlinking new posts with related older posts to create a strong internal network. The Future of AI and Blogging Casey predicts that artificial intelligence (AI) will continue to grow, and bloggers who have been slow to embrace it will join the bandwagon in 2024. He believes that high school kids will increasingly help their parents run their businesses, and the loss of third-party cookie data in 2024 could have a negative effect on income. To compensate for this loss, bloggers will need to gather first-party data through email subscribers, site behavioral data studies, and loyalty programs. The Significance of Third-Party Cookies and Their Impact on Blogging We discussed the significance of third-party cookies and how they track users' online activities. Casey mentioned that ad companies like Raviv and Mediavine have their own solutions to replace the lost cookie information. He advised bloggers to invest in their email efforts to track and engage their audience. The Dominance of Google in the Search Engine Market Casey discussed the dominance of Google in the search engine market and predicted that its traffic percentage will continue to rise. He believes that third-party search engines, no matter how much money they invest, cannot compete with Google's market share. The Importance of Being Human and Creating a Community We concluded by acknowledging the fast-paced changes in the industry and the need for bloggers to find new ways to engage their audience. Casey emphasized the importance of being human and creating a community around the blog. He advised bloggers to focus on providing helpful content that meets the needs of users rather than just targeting keywords. In this ever-evolving digital landscape, it's crucial for us, as bloggers, to stay informed, adapt, and continue to provide valuable content to our audience. Stay tuned for more insightful discussions on the future of blogging. Other related Blogger Genius Podcast episodes you’ll enjoy: A Word About MiloTreeCart Before we wrap up, I’d like to mention , the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a to develop your 2024 digital product strategy.
/episode/index/show/thebloggergeniuspodcast/id/28828828
info_outline
Gratitude Unleashed: A Quick, Calming Meditation for Thanksgiving
11/22/2023
Gratitude Unleashed: A Quick, Calming Meditation for Thanksgiving
In today's podcast, I decided to record a new guided meditation for Thanksgiving. As the world feels like it's spinning faster and faster, I see the need in my own life to appreciate the small pleasures, reflect on my own blessings, and extend gratitude towards myself and others. I hope this meditation helps you do the same. I've posted the transcript below if you want to read it. Meditation Transcript Jillian Leslie (00:00:11) - Hello my friends, it is Jillian. For the past few years, during Thanksgiving week, I've been sharing a guided meditation on gratitude, and I thought this year it was even more important to do than in the past. Because this year, at least for me, things feel like they're spinning faster than ever. And sometimes I find it harder to make sense of the world. In fact, I've noticed my everyday stress feels a little more pointed, like I want to control things, and when I can't, I feel more disoriented. So I wanted to do this meditation to help myself. And hopefully you slow down a little bit so we can find our footing and focus on the small things that give us meaning, and usually the small stuff right in front of us that does this. Like the feeling of warmth on our skin or the scent of fresh flowers. A cup of hot coffee. That one definitely does it for me, or the smile of someone we love. Jillian Leslie (00:01:22) - And these simple pleasures are like rays of light in our lives, especially when things around us seem overwhelming. And I know I tend to sometimes miss them because they speak in a quieter voice. So with that being said, I wanted to help make space for that quieter voice. I'd love you to find a comfortable space to sit down and close your eyes. Or if you're walking, just listen a little more closely to my voice. And let's begin by focusing on our breath. So inhale deeply. Feel the air in your lungs and exhale slowly. So let's scan our bodies because they're usually some extra places where we hold tension. When I mention a place, see if you can relax it just a little bit more. So let's first focus on our eye sockets. Can you feel them relax just by focusing on them? And now let's move down to our jaws. We tend to hold a lot of tension in our jaws. Oh. Feel it. Relax as well. And now let's move down to our throats. Jillian Leslie (00:02:56) - And to our shoulders. And to our solar plexus, which is that spot right under your ribs. Like if you got punched in the stomach, that's where your solar plexus are. And just put a little softness there. Let's move down to our bellies. We tend to hold a lot of tension in our bellies. Let's move down to our hips. To our thighs. And to our calves. Focus on your feet. Feel the energy coming in through the top of your head and leave through the bottom of your feet. Feel yourself grounded to the earth. As we start to talk about gratitude, I want to invite you to open yourself up to receive guidance. Wisdom. Almost like you're an empty vessel. And let's start with the breath again. So breathe in. Breathe out. Please repeat these words in your head and see what shows up. Ready? I am grateful for. What materialized? What popped into your mind? Give it a second. Visualize it. Is it a certain person, a pet, a thing, an event? Experience? Maybe a circumstance? Who? Or whatever it is. Jillian Leslie (00:05:04) - Welcome them into your heart. Surround it or them with love. And give thanks for playing such an important role in your life. Then invite it or them to your Thanksgiving table. So let's do it again. Please repeat the words I am grateful for in your head. See what materializes. Was it another person, another pet or experience? Whatever it was? Welcome this person or thing into your heart. And invite it or them to also take a seat at your Thanksgiving table. And let's do it one more time. Please repeat these words. I am grateful for. And whatever pops into your mind, hold it and then put it in your heart. And invite them or it to also join you at your table. Think of a challenge in your life that you've overcome. Could be an illness, a circumstance, a relationship. Notice your bravery for getting to the other side and welcome that challenge into your heart. Thank the challenge. Thank your strength. This has helped transform you. Helped you evolve. So invite this experience to your table. Jillian Leslie (00:06:48) - Think of someone in your life who could use a little grace, a touch of kindness, a little bit of love and warmth right now. Who in your life is struggling and in your mind? Hold them tight. Send lots of love their way and invite them to your table. Are there other people who might need that little touch of grace? If so. Invite each one to your table and surround them with love. And now, as our final act of gratitude, please welcome yourself into your heart with all your strengths and all your weaknesses, your fears, your desires, your foibles, your best qualities, your worst qualities, the whole package of who you are without any judgment. Thank yourself for being uniquely you, for being on this path. Remember, nobody else is like you and thank yourself for hanging in there, even in the tough times. Thank yourself for showing up in whatever way you've been able to place your hand on your heart. Feel the life force inside you as you breathe in and out and in. And out. Jillian Leslie (00:08:34) - Feel how alive you are in this mysterious moment. Sit yourself at the head of your Thanksgiving table. Look around at all that you are grateful for and those that you love. And please take this in. So let's breathe together. Let's breathe in and out. Notice the abundance of people, experiences, challenges and notice the feeling of love. We all know life isn't always easy or fair. A lot of times it's messy and doesn't make any sense. And our job is to keep showing up through it all with grace, forgiveness, and compassion. For that, let's give thanks and let's celebrate this deep and beautiful mystery. We call life. When you're ready, wiggle your fingers and toes. Feel yourself coming back into your body. And when it feels comfortable. Open your eyes and notice the subtle shift that has taken place. I want to wish you and your family a very Happy Thanksgiving, and I hope it is filled with joy and lightness and love, and that you get to notice those special little moments that are right there in front of all of us, and that make life so beautiful. Jillian Leslie (00:10:18) - If you have a friend or a relative who you think could benefit from listening to this, please share it! And I will see you here again next week. A Word About MiloTreeCart Before we wrap up, I’d like to mention , the platform we built to help bloggers, online entrepreneurs, and coaches sell digital products. Sign up for with a one-time payment of $349 or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your digital product strategy.
/episode/index/show/thebloggergeniuspodcast/id/28703203
info_outline
How to Turn a Last-Minute Black Friday Sale into a Massive Win
11/15/2023
How to Turn a Last-Minute Black Friday Sale into a Massive Win
In today's episode, I'm sharing how I stumbled into success offering a Black Friday sale and made $5k in 4 days and you can too! My On-The Fly Black Friday Sale That Paid Off Big-Time It all began when we decided to take a break from our usual Thanksgiving spent with family and instead headed to Las Vegas. Little did I know that this trip would turn out to be a turning point in my entrepreneurial journey. I woke up the day before Thanksgiving and started scrolling on my phone. I saw all these incredible Black Friday deals and discounts. I started to wonder if there was a way I could tap into this Black Friday craze and boost my own business. As a blogger and entrepreneur, I was always on the lookout for innovative ways to sell my products and services. This seemed like the perfect opportunity to do just that. My Black Friday Offer I decided to lean into the excitement of entrepreneurs growing their businesses in the New Year and offered a one-hour coaching session where I would also email them 5 action steps they could use in their business. I decided to charge $250 per session, a discount from my current $350 per hour coaching rate. I slapped together a landing page and buy button and started sending emails. Each day I'd send a new email that I wrote on the fly, and each day I got sales. I ended up making over $5k in just 4 days. This paid for our Vegas trip and all our Christmas presents that year. What surprised me most was how there was an income stream I didn't know was there. And all I had to do was tap into it. This unexpected success taught me a valuable lesson about the power of seizing opportunities and thinking outside the box. It showed me that sometimes, the most significant breakthroughs can come when we least expect them. Show Notes: Subscribe to the Blogger Genius Podcast: A Special Deal for You Currently, is offering a special deal for a one-time lifetime price of $349, with the option to pay in three easy installments. If you act now, you can also get a one-hour coaching call with me to strategize on how to sell your products and services during Black Friday and Cyber Monday using discounts, bonuses, and upsells. I assure you that there is no risk involved, as MiloTree Cart offers a 30-day money-back guarantee. I encourage you to visit milotree.com and join hundreds of others who are using MiloTree Cart to tap into a new income stream. Focusing on What We Can Control In the ever-changing landscape of online advertising, it's important to focus on what we can control. We cannot control the fate of third-party cookies or the advancements in artificial intelligence that may impact ad revenue. However, we can control how we show up as a real person with real solutions. This is the key to staying competitive. Other related Blogger Genius Podcast episodes you’ll enjoy:
/episode/index/show/thebloggergeniuspodcast/id/28602633
info_outline
Scaling Your Business: From Overwhelm to Six-Figure Success
11/08/2023
Scaling Your Business: From Overwhelm to Six-Figure Success
In today's episode, I had the pleasure of interviewing , a business coach for online entrepreneurs. AnneMarie specializes in helping women entrepreneurs scale their businesses to six figures. Before we get started, if you are ready to start selling digital products, we are going to be running an unbelievable Black Friday Special for MiloTreeCart. so you are the first to find out about it. The Importance of Vision in Business Growth During our conversation, AnneMarie emphasizes the importance of starting with a vision when growing a company. She acknowledges that some listeners may feel that having a vision is a luxury for successful people, but she emphasizes that having a clear vision is essential for determining the best strategies for revenue generation. To help listeners develop their vision, AnneMarie provides a practical exercise prompting them to reflect on what aspects of their business they enjoy the most and what drains them. She also encourages them to imagine their business 12 to 18 months in the future, offering only two things. This exercise helps narrow their focus and provides clues on how to make money. Show Notes: Subscribe to the Blogger Genius Podcast: Turning Wants and Needs into a Business Once the vision is established, AnneMarie advises listeners on how to turn their wants and needs into a business. She suggests developing a clear outline of what will be included in their offerings and how they plan to deliver them. It's important to understand the problem their target market is experiencing and how they describe it to themselves. By having conversations and asking questions, they can find potential clients to talk to. Building an Audience and Crafting Your Offer AnneMarie discusses the importance of choosing an audience that you have a direct connection with when starting a business. She suggests that it is most effective to serve an audience that includes people you already know, such as friends or past colleagues. This is especially relevant if you are offering services related to a specific industry, like corporate America. She explaines that building an audience from scratch can be a lengthy process, taking at least three years to start generating significant revenue. However, she emphasizes that you don't have to start with a large audience. Even with a small following, you can still find clients who have some connection to you, whether through social media or other channels. Conducting Survey Calls and Turning Them into Sales Opportunities AnneMarie provides advice on conducting survey calls and turning them into sales opportunities. She suggestes starting the conversation by asking the interviewee to imagine a perfect world scenario where the problem they are facing is completely solved. This allows them to envision their ideal solution. The Power of Authenticity and Transparency in Selling AnneMarie discusses the importance of being transparent and authentic when selling your offer for the first time. She suggestes acknowledging that you are new to the business side of things and may make mistakes, but you are committed to helping your clients through any challenges. This vulnerability can make you more relatable and likable to potential customers. Using Quizzes as a Tool for Growing Email Lists AnneMarie explaines that quizzes are interactive and provide a more engaging experience compared to simple downloads. She recommends using quizzes as a way to guide people to gain clarity. Making Business Strategies Fun and Engaging We discuss the importance of making business strategies fun and engaging for customers. AnneMarie introduces the idea of using quizzes as a lead generation tool. I mention the I created that helps determine the best digital product for individuals based on their preferences and personality styles. Conclusion Remember, you are at the center of your business. Keep practicing, keep learning, and keep growing. And don't forget to sign up to be notified about our upcoming Black Friday Special for MiloTreeCart. Happy scaling! Other related Blogger Genius Podcast episodes you’ll enjoy: A Word About MiloTreeCart Before we wrap up, I’d like to mention , the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With Black Friday and the holidays coming up, it’s a great opportunity to make money. Sign up for with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your Black Friday strategy.
/episode/index/show/thebloggergeniuspodcast/id/28536308
info_outline
How Can Lead Magnets Help Build Your Email List?
11/01/2023
How Can Lead Magnets Help Build Your Email List?
I’m Jillian Leslie, your host at . Today I’m excited to share Part 2 of my conversation with business coach, . If you haven't listened to Part 1, about , I recommend it. In Part 2 we talk about the importance of social media to attract new people to you, and the effectiveness of lead magnets to grow your email list. The MiloTree Cart: A Game-Changer for Non-Techies In our digital age, having the right tools to sell online can make all the difference. That's why my husband and I created . This tool is designed for non-techies who want to sell digital products and generate income with ease. The simplicity and affordability of the MiloTreeCart make it a must-have for anyone looking to streamline their online business. For a one-time lifetime deal price of $349 or three easy installments, users will receive fill-in-the-blank sales pages, checkout pages, a sales dashboard, over 100 done-for-you marketing materials, and support from a caring team. Plus, there's a 30-day money-back guarantee. To take advantage of this opportunity, visit . Show Notes: Subscribe to the Blogger Genius Podcast: Other related Blogger Genius Podcast episodes you’ll enjoy:
/episode/index/show/thebloggergeniuspodcast/id/28478183
info_outline
What Is This Secret Strategy to Drive Traffic and Increase Visibility?
10/26/2023
What Is This Secret Strategy to Drive Traffic and Increase Visibility?
Today, I'm excited to share with you an insightful conversation I had with , a seasoned business coach. The interview is so rich in content I've decided to split it into two parts. The Power of GIFs in Exposure and Traffic Our conversation took an interesting turn when Joyce introduced the concept of using GIFs to increase visibility, discoverability, and traffic. For those unfamiliar, GIFs are short, looping animations that can be created on platforms like , which boasts over 700 million users. Joyce shared her own success story with GIFs, explaining how each one she creates includes a link back to her website. This strategy has led to increased website traffic and even direct outreach from people who discovered her through her GIFs. A Word About MiloTreeCart for Black Friday Selling Before we wrap up, I'd like to mention , the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With Black Friday and the holidays coming up, it's a great opportunity to make money. Sign up for with a one-time payment or three payment option. They also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your Black Friday strategy. Join us next week for part two of the interview with Joyce Layman. Until then, keep blogging and keep growing! Other related Blogger Genius Podcast episodes you’ll enjoy:
/episode/index/show/thebloggergeniuspodcast/id/28435337
info_outline
#300: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes
10/18/2023
#300: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes
In this episode of The Blogger Genius Podcast, I interview chef and food blogger, , from the blog Cinnamon Snail. We discuss how Adam monetizes his blog mostly through selling online cooking classes and a successful cooking class membership program. Adam shares insights on video production, promotion, and using Facebook ads to drive traffic and sign-ups. He also talks about his journey from working in restaurants to launching his own food truck, and eventually offering online cooking classes. Adam emphasizes the importance of understanding customer lifetime value (LTV) and customer acquisition cost (CAC), and the benefits of a membership model for generating recurring revenue. He encourages authenticity and understanding your audience for success. The Benefits of a Membership Model Adam and I discussed the benefits of having a membership model for generating recurring revenue. Memberships create a sense of community and provide a reliable source of income. They also eliminate the need for additional marketing expenses. Starting a Class or Workshop: It's Easier Than You Think Adam suggests that starting a class or workshop can be done with relatively simple equipment, such as a DSLR camera. He shares his setup using multiple cameras but mentions that even a laptop or iPhone can do the job. Show Notes: Subscribe to the Blogger Genius Podcast: Other related Blogger Genius Podcast episodes you’ll enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.
/episode/index/show/thebloggergeniuspodcast/id/28351685
info_outline
Skyrocket Your Income: The Blogger's Guide to Cutting-Edge Email Marketing
10/11/2023
Skyrocket Your Income: The Blogger's Guide to Cutting-Edge Email Marketing
In today's episode, I'm interviewing , an email marketing expert. We had an interesting discussion about the challenges of selling digital products, the power of email marketing, and the importance of having a creative mindset. We address the misconception that email marketing is not a sexy or an effective sales channel. Contrary to this belief, we both agree that email is a highly converting channel and can contribute significantly to monthly sales. This is especially true for bloggers and businesses with a substantial email list but who are not actively selling anything. One of the main concerns people have about email marketing is the fear of annoying their subscribers or spamming their list. Kyle advises that having a creative mindset and providing valuable content can overcome these concerns. He suggested focusing on topics that resonate with your audience and connecting them with the products or services you sell. For instance, I shared an example of a food blogger who hesitated to promote her paid workshop to her email list, fearing she would be spamming them. Kyle emphasized that promoting valuable offers to the list is not spamming. Show Notes: Subscribe to the Blogger Genius Podcast: Other related Blogger Genius Podcast episodes you’ll enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.
/episode/index/show/thebloggergeniuspodcast/id/28281356
info_outline
Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important)
10/04/2023
Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important)
In today’s episode of , I’m excited to share with you Part 4 in my series on selling on the importance of mapping out your customer journey as bloggers and online entrepreneurs. If you missed Part 1, Part 2, and Part 3, you can hear them here. Your customer journey is the way you build your know, like, and trust factor so people will come back to your blog, click on your posts, and ultimately buy your products and services. I provide recommendations for improving the customer journey, such as talking to customers, analyzing analytics, and practicing empathy. I talk about how every post on your blog needs to be a sales page with a clear call to action. I also highlight the importance of understanding how our content and products are perceived by those unfamiliar with our brand, emphasizing the need for clear communication. I conclude by emphasizing the long-term nature of building a customer journey and why this will set you up for success as you continue to compete with AI. I also emphasize the need for bloggers to sell products and services and introduce as a tool for non-techies to sell digital products easily. Show Notes: Subscribe to the Blogger Genius Podcast: The Importance of Selling Products and Services As bloggers, we often focus on creating content. However, it's equally important to sell products and services. This not only diversifies our income streams but also adds value to our readers. Every page on our blog should be a sales page with a call to action, guiding visitors and providing value to them throughout their journey. Understanding the Customer Journey The customer journey is the sum of experiences a visitor goes through when interacting with our brand, blog, or product. It typically involves four stages: awareness, consideration, decision-making, and retention. Awareness: This is when potential customers first come across your blog or brand. Consideration: At this stage, they are evaluating your offerings and deciding whether they align with their needs. Decision-making: This is the point where they decide to purchase your product or service. Retention: This final stage involves keeping your customers engaged and loyal to your brand. Improving the Customer Journey Improving the customer journey involves understanding how our content and products are perceived by those who are unfamiliar with our brand. For instance, I once came across a food blogger who failed to communicate clearly to potential readers with autoimmune diseases by using unfamiliar terminology. This highlights the need for putting ourselves in the shoes of our audience to ensure that our message is clear and relatable. To improve the customer journey, I recommend: Talking to customers: Direct conversations can provide valuable insights into their experiences and needs. Analyzing analytics: This can help identify areas that need improvement. Practicing empathy: This involves understanding the customer's perspective and addressing their needs effectively. Tools for Selling Digital Products For those of us who are not tech-savvy, tools like MiloTreeCart can be a lifesaver. It allows us to sell digital products easily, making it a valuable asset in our blogging journey. The Long-Term Nature of Building a Customer Journey Building a customer journey is not a one-time task. It's a long-term process that requires continuous effort and optimization. Start small and focus on areas that will have the biggest impact. Remember, small changes can make a big difference. Other related Blogger Genius Podcast episodes you’ll enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a or .
/episode/index/show/thebloggergeniuspodcast/id/28216547
info_outline
Secret Truths About Selling - Part 3 (Unlocking the Psychology of Selling)
09/27/2023
Secret Truths About Selling - Part 3 (Unlocking the Psychology of Selling)
In today's episode of , I'm excited to share with you some insights from Part 3 in my series on selling. If you missed Part 1 and Part 2, you can hear them here. Today I delve into how to use psychology to sell. I also share how I use these techniques in how I market and sell MiloTreeCart. Show Notes: Subscribe to the Blogger Genius Podcast: Simplifying Digital Sales As a non-techie myself, I understands the challenges that come with selling digital products like downloads, workshops, memberships, and coaching. That's why I created with my husband, a tool designed to simplify the process and eliminate the need for complicated tech and expensive monthly subscriptions. MiloTreeCart comes with a host of features including: fill-in-the-blank sales pages, checkout pages, a sales dashboard, upsells, and over 100 done-for-you marketing materials. What's more, customers receive support from a team that genuinely cares about their success. A Limited-Time Lifetime Deal For a limited time, we're offering a lifetime deal for MiloTree Cart, priced at $349, with the option to pay in three easy installments. Customers have quickly made back their investment by hosting paid workshops or selling e-books. And remember, there's no risk involved as MiloTreeCart comes with a 30-day money-back guarantee. The Psychology of Selling In the episode, I also delve into the psychology of selling. As sellers, it's crucial to focus on selling the results, solutions, and transformation that our products offer, rather than just the features. By framing the benefits in terms of saving time, reducing stress, and improving well-being, you can appeal to customers' desires for a better version of themselves. Other related Blogger Genius Podcast episodes you’ll enjoy:
/episode/index/show/thebloggergeniuspodcast/id/28153454