Blogger Genius: Monetization & Digital Product Success
I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free Each week on Blogger Genius, I interview successful bloggers, entrepreneurs, and industry experts to uncover what’s working right now in the digital space—so you can monetize smarter, grow faster, and build a sustainable online business. 💡 If you’re a blogger or online entrepreneur looking to turn your audience into income, this podcast is for you! I dive deep into real-world strategies, ask tough questions, and leave you with actionable takeaways in every episode. Let’s grow your business together! Got questions or feedback? I’d love to hear from you—email me at [email protected]. 🎧 Listen now and start building your online business today!
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The Easiest $2K/Week Side Hustle You Can Start for Free
06/18/2025
The Easiest $2K/Week Side Hustle You Can Start for Free
🚀 [MONETIZE FOR FREE] 🚀 Sell digital products, grow your list, and boost your social media with ease—all for free! Start now! ➡️ https://milotree.com/ If you've been dreaming of launching an online business but feel overwhelmed by the tech, costs, or —this post is for you. In my latest episode of , I shared exactly how you can start making money by selling digital products—even with no experience, no email list, and no upfront investment. 🎉 Spoiler alert: Our free plan makes it even easier. Show Notes: Subscribe to the Blogger Genius Podcast: Why Digital Products Are the Ultimate Beginner Side Hustle If you're looking for something that’s: Easy to start Requires $0 upfront Doesn't need physical inventory Can be done from anywhere Offers 80-90% profit margins Then digital products are your perfect entry point. Think: Wedding planning spreadsheets Printable kids’ chore charts Self-care challenges How-to videos and mini-courses One-on-one coaching sessions or group workshops You create it once and sell it forever. No shipping. No handling. No stress. Realistic Income You Can Earn Selling Digital Products Here’s the math: Sell a $47 digital planner → Just 50 sales = $2,350/month Host a $99 workshop → Just 25 sales = $2,475/month You're not trading time for money. You're building income-generating assets that work 24/7. What Sells: Focus on “Pokey Problems” To make sales, don’t create products that are just “nice to have.” Instead, solve painful, annoying problems people want gone ASAP. Ask yourself: What used to stress me out that I figured out? What do people constantly ask me for help with? What would’ve saved me hours or my sanity? Examples: A three-step kitchen cleaning system for busy moms A boundaries-setting script for freelancers A planner for neurodivergent teens Keep it specific and useful. Vague doesn’t sell. Targeted solutions do. Tools to Create and Sell—For Free You don’t need fancy tools. Here's your free tech stack: ✅ Google Docs – For writing ✅ Canva – For beautiful design ✅ ChatGPT – For fast outlining and drafting ✅ – For selling, email list building, and delivering your product And yes—you can use , forever. No credit card required. 🆓 Freebie: AI Prompt to Brainstorm 10 Product Ideas Need product ideas? Grab this freebie: 👉 Let ChatGPT do the heavy lifting and help you launch faster. Why MiloTree is Perfect for Selling Digital Products We built MiloTree for creators just like you. Here's what you get: ✨ AI-generated sales & opt-in pages (in seconds) 📬 Automated delivery of digital downloads 💌 Email integration (ConvertKit, Flodesk, Mailchimp & more) 🎁 Unlimited freebies and opt-ins to grow your list 📈 Social media pop-ups to grow followers on autopilot 💰 Sell workshops, coaching, templates, and more 🚫 No tech overwhelm—set up in under 5 minutes And the best part? , and when you’re ready, unlock everything for just $19/month. Compare that to platforms charging over $100/month with fewer features. Don’t Wait for the Perfect Product—Just Start No one launches with a bestseller. The only difference between those making passive income and those still thinking about it? They started. ✅ Pick a painful problem ✅ Solve it with a simple product ✅ Test fast, improve faster ✅ Use MiloTree to sell and deliver it all Final Thought You’re just one product away from changing your life. 🎯 Start for free with 📥 🧠 Solve a pokey problem Your future self will thank you. Other Related Blogger Genius Podcast Episodes You’ll Love:
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How to Start Selling Digital Products with No Audience (Yes, It’s Totally Possible!)
06/11/2025
How to Start Selling Digital Products with No Audience (Yes, It’s Totally Possible!)
🚀 [MAKE MONEY ONLINE] 🚀 Sell digital products, grow your list, and boost your social media with ease—start for FREE! ➡️ https://milotree.com/ ___________________________________________ Think you need a big following or fancy website to start making money online? Think again. If you’ve ever dreamed of selling digital products—like , printables, or even coaching—but have no audience, no blog, and maybe not even an idea yet, this post is for you. 🎧 In my latest episode of the Blogger Genius, I share the exact strategy I’ve seen creators use to make real money from scratch. No list, no followers, just a desire to help solve a painful problem. Show Notes: Subscribe to the Blogger Genius Podcast: Why You Don’t Need an Audience to Start Selling If your product solves a real, urgent pain point, people will pay for it. For example: A $5 printable grocery list = "Nice to have" A $97 coaching session to stop emotional eating = "Take my money!" Your job is to solve a problem—not build a perfect brand first. The Fastest Path to Your First Sale Here’s the truth: If you’ve ever helped a friend through a challenge, you can sell a digital product. And the easiest way to start is to offer 1:1 coaching. Here’s how: Use MiloTree’s free AI-generated sales pages to get your offer up in 5 minutes. Schedule your sessions with Calendly. Meet on Zoom. You’re in business. No tech headaches. No design needed. 🎁 Want help picking your offer? Grab my freebie: Not into Coaching? Create an Ebook in 2 Hours With ChatGPT and Canva, creating a professional-looking ebook is faster than ever. And yes, you can do it even if you’re not a writer or designer. 🆓 Download my free AI prompts and Canva template to write and design your ebook fast. It’s everything you need to create a product, upload it to MiloTree, and start selling today. Promote Where People Are Searching, Not Scrolling Here’s where most creators go wrong: they rely on platforms like Instagram, which are great for engagement, but not for sales. If you want your product to get found, focus on search-based platforms like: Pinterest (great for evergreen traffic) YouTube (great for building authority and connection) 💡 Pro tip: Create pins or videos that highlight the painful problem your product solves. Use keywords. And remember—Pinterest content lives forever. The 4-Part Digital Product Game Plan Want a no-fluff roadmap? Brainstorm with ChatGPT Create with Canva Launch with MiloTree Promote on Pinterest & YouTube 🔁 Then rinse and repeat until something hits. You don’t win by being perfect—you win by testing. Why MiloTree is the Best Tool for Beginners MiloTree is designed for creators who want to move fast and start monetizing immediately. With our , you can: ✅ Sell one digital product ✅ Offer one freebie (to grow your email list) ✅ Add a pop-up to your blog or site (to grow your followers) All with no credit card required. And when you're ready to grow, unlock everything for just $19/month. Final Thoughts The world doesn’t need another perfect Instagram feed. It needs your solutions to real problems. And with tools like ChatGPT, Canva, Pinterest, and MiloTree, you’ve got everything you need to start today. 🎯 Your first sale is just one idea away. But only if you put it out there. 👉 Ready to turn your knowledge into income? Sign up for the and start selling your first digital product today. Other Related Blogger Genius Podcast Episodes You’ll Love:
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Why Selling in Your First Email Isn’t Pushy—It’s Profitable (And What Most Creators Get Wrong)
06/04/2025
Why Selling in Your First Email Isn’t Pushy—It’s Profitable (And What Most Creators Get Wrong)
If you’ve been told never to sell in your welcome email, think again. In the latest episode of The Blogger Genius Podcast, I sat down with email marketing expert , who shares a powerful, unconventional strategy: selling in your very first email. And guess what? It works. If you’re trying to grow your email list, convert subscribers into customers, and make sales without waiting weeks or months, this post is for you. Show Notes: Subscribe to the Blogger Genius Podcast: Why Most Creators Get Email Wrong A common myth in email marketing is that you need to “warm up” your audience before making any offer. Kylie calls this out. Why wait, she asks, when your new subscriber is most engaged right now—immediately after signing up for your freebie? This is the moment they’re most open to hearing from you. They’ve just said, “Yes, I trust you.” So why not show them exactly how you can help? Here’s What to Do Instead Kylie breaks it down simply: ✅ Send a single, value-packed welcome email Instead of a 5-part welcome sequence, Kylie delivers the freebie and introduces herself and sells—all in the same email. ✅ Include your offer in the PS She doesn’t hit people over the head with it. She simply adds a quick, “P.S. I also have this membership—check it out if you’re ready to go deeper.” That’s it. And it converts. ✅ Follow up with a short nurture sequence After that first email, she sends a few value-packed emails that build trust and explain the benefits of her offer. This works because it’s honest, direct, and respects the reader’s time. Want to Build Your Email List Fast—Without Social Media? You don’t need a huge following or a complicated funnel to grow your list. 🎉 With , you can: Create an AI-generated opt-in landing page in minutes Upload and deliver your freebie automatically Grow your email list with ease Start selling digital products with zero tech overwhelm Perfect for bloggers, course creators, and online entrepreneurs who want results fast—no credit card required. Freebie Ideas That Actually Convert Not sure what kind of freebie to offer? Kylie recommends: Quizzes (people love discovering something about themselves) Private podcasts (great for busy moms or on-the-go entrepreneurs) Simple PDFs or checklists (value matters more than design) 👉 Want to create a freebie today? Grab our to generate yours in under 5 minutes. How to Be More Intentional with Your List Building The key takeaway from Kylie’s strategy? Intentionality. Don’t grow a big list—grow the right list. Every opt-in, freebie swap, or bundle you join should be built around one question: “Is this bringing in my ideal customer?” Otherwise, you risk having a large, disengaged list that costs money to maintain but doesn’t convert. Pro tip: Before you join a collaboration or bundle, ask yourself: Will my ideal client be here? Is my freebie aligned with what they truly need? Am I thinking strategically about where I want this subscriber to go? Why Email Beats Social Media Every Time Many creators pour endless hours into Instagram and TikTok, only to see minimal results. Kylie looked at her own analytics and realized: social media was barely sending traffic to her site. So she quit the game—and leaned fully into email. Today, she sells through email in nearly every message she sends. And guess what? She’s thriving. Ready to Sell in Your First Email? Here’s your 3-step plan to start today: Offer a Freebie: Use MiloTree’s free plan to create your opt-in landing page in minutes. Send a Powerful First Email: Deliver the freebie, introduce yourself, and offer your product (even in a simple P.S.). Follow Up with Value: Send 2-3 follow-up emails that guide your new subscriber to the solution you offer. ✅ Skip the perfectionism. ✅ Skip the endless warming-up. ✅ Start selling sooner. Because the truth is, your audience doesn’t need a million touchpoints—they need clarity, value, and direction. And when you believe in what you’re offering, selling isn’t sleazy—it’s service. Final Thought Stop playing small with your email strategy. If you’re offering real value, there’s no reason to wait to sell. Let your audience know how you can help—starting with email #1. 📬 Ready to turn subscribers into buyers? and start selling from your inbox today! Other Related Blogger Genius Podcast Episodes You’ll Love:
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How to Grow Your Email List Fast (No Tech Skills Needed!)
05/29/2025
How to Grow Your Email List Fast (No Tech Skills Needed!)
Are you struggling to grow your email list because you’re short on time, not super tech-savvy, or just feeling stuck? You’re not alone. In the latest Blogger Genius Podcast episode, I shared exactly how I snagged 500 new subscribers in just 30 days—using a simple, fast, and affordable strategy that works even if you’re overwhelmed or busy. Here’s how you can do it too. Show Notes: Subscribe to the Blogger Genius Podcast: Why “One Perfect Lead Magnet” Isn’t Enough Here’s the big myth: Create one perfect lead magnet, and your list will magically explode. Sounds tempting, but it rarely works. Why? Because: Today’s online audience is fragmented. People are picky with their email addresses. A one-size-fits-all freebie doesn’t meet everyone’s needs. The real solution? Multiple bite-sized, hyper-relevant freebies that solve specific problems. Enter: The Cheat Sheet Freebie (My Favorite!) A cheat sheet is a one-page quick win. It’s easy to create, easy to consume, and it feels like a shortcut—a little inside scoop that makes people click. Plus, it taps into our brain’s love for instant gratification. Here’s how you can make one in minutes. Your Fast-Track System for Creating Irresistible Freebies Get Your AI Prompts Freebie 💡 The top 5 questions your audience asks in your niche.5 freebie ideas tailored to those questions.A 10-tip cheat sheet ready to copy-paste. Use Canva to Design Your Freebie 💡 Paste your 10 cheat sheet tips into a pre-made Canva template. Download your freebie as a PDF. Set It Up on MiloTree for Free 💡 Create a free MiloTree account. Upload your PDF and set up an AI-generated opt-in page (done in minutes!). Share your opt-in link everywhere: in blog posts, on social media, in newsletters, and even in DMs. Why This Works Like a Charm Multiple Small Wins: Offering different, specific freebies (instead of one catch-all) gives people exactly what they need. No Tech Headache: MiloTree makes the setup fast and easy. No complicated platforms or coding. Scale Your List Fast: Share your freebie link widely and watch your email list grow on autopilot. Bonus Tip: MiloTree Free Plan = Zero Risk Did you know you can start MiloTree for free? With the MiloTree Free Plan, you can: Create unlimited freebies. Set up opt-in pages effortlessly. Deliver your freebies directly to new subscribers. 💡 Final Thoughts: Start Simple, Scale Fast Don’t wait for the perfect freebie or the “right time.” Use these tools—ChatGPT, Canva, and MiloTree—to create quick wins and start building real relationships with your audience. Your email list isn’t just a vanity metric—it’s your direct connection to your audience, your launchpad for selling digital products, and your safety net if social platforms change the rules. 🎯 Start today with MiloTree’s free plan and my AI prompts freebie, and watch your list grow—without stress, tech confusion, or overwhelm. Other Related Blogger Genius Podcast Episodes You’ll Love:
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Stop Chasing Traffic. Start Building a Brand That Pays You.
05/21/2025
Stop Chasing Traffic. Start Building a Brand That Pays You.
If you’re still relying on Google traffic and ad revenue to grow your blog, here’s the hard truth: that era is over. In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight. So what is working now? Katie and I break it down: it’s time to stop chasing SEO and start building a memorable brand that people search for by name. Show Notes: Use code PODCAST to save $50 on Katie’s course Subscribe to the Blogger Genius Podcast: Why SEO-Only Blogging No Longer Works Let’s face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines. But now? With Google’s updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us. Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they’re bad, but because users now ask AI instead of clicking through to a blog. What’s the solution? You Are the Unique Ingredient The only thing that can’t be copied by AI is you. Whether you’re sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.” That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect. 👉 Want to turn your personality into profit? Start by that reflects your brand’s values. With , you can set up an AI-generated opt-in page, deliver your freebie automatically, and grow your list—all for free. How to Build a Brand That Grows Your Business Think of a brand not just as your logo or colors—but as a living ecosystem. Your brand is the answer to the question: “Why you?” Katie recommends building your brand around a problem you solve. For example: Healthy food bloggers might solve: “What meals are best for gut health?” Parenting bloggers might solve: “How do I entertain my kids with purpose?” Pet bloggers might solve: “What does my dog really need to thrive?” Every blog post, video, product, or freebie you create should solve that core problem in a consistent, recognizable way. Why Being Personal Matters (But Oversharing Doesn’t) There’s a fine line between being personal and being personable. You don’t have to share your entire life story—but giving your audience a glimpse into who you are builds trust. Not everyone will “get” your vibe—and that’s the point. Your goal is to attract the right audience, not everyone. Katie gave this tip: If you’re unsure whether to share something, ask yourself: Does it build trust or authority? Does it add value? Does it align with my brand? If yes—share it. If not—skip it. Monetize by Solving Real Problems The best brands don't just blog. They sell. And here’s the secret: the stronger your brand, the easier it is to —because your audience already trusts you. All in one place. No tech skills required. Take Action: Build Your Brand and Start Making Money The internet is flooded with generic content. The only way to stand out and build a sustainable business is by being unmistakably you. Here’s how to get started: ✅ Identify the big problem you solve ✅ Offer a freebie around it using ✅ Start showing up as yourself—in your content, your videos, and your offers ✅ Create digital products that reflect your brand ✅ Keep it simple, human, and helpful 🚀 Want help? Sign up for and get started growing your list and making sales in under 5 minutes. Other Helpful Episodes:
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How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)
05/14/2025
How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)
🚀 [MAKE MONEY ONLINE] 🚀 Sell digital products, grow your list, and boost your social media with ease—all for FREE! Start now! ➡️ https://milotree.com/ If you’ve ever dreamed of making money online but feel stuck because you don’t have an audience, time, or tech knowledge—this post is for you. In the latest episode of The Blogger Genius Podcast, I share exactly how to write and sell your first ebook in as little as 24 hours, even if you're starting from scratch. And the best part? You can do it completely free using , the all-in-one platform to grow your audience and sell digital products fast. Show Notes: Subscribe to the Blogger Genius Podcast: Step 1: Solve a Real Problem (Even if You’re Not an Expert) You don’t need to be a bestselling author or niche guru to write an ebook. You just need to solve a pokey, painful problem for someone. Ask yourself: What’s something you’ve figured out that others still struggle with? 🎁 Grab my free to help you brainstorm and outline your idea in under 3 hours. Step 2: Validate Before You Write Before you type a single word, make sure people will pay for your idea. ✅ Search your topic on Amazon or Etsy ✅ Look for bestsellers and products with strong reviews ✅ If others are selling similar ebooks—you’re on the right track Remember, people pay for results. So focus on solving one problem fast. Step 3: Write a Short, Powerful eBook (10–30 Pages) Your ebook doesn’t need to be long. In fact, shorter is better if it delivers transformation. Structure it like this: Start with the problem your reader is facing End with the result they want Break it down into 5–7 actionable steps Use tools like ChatGPT and my to expand your ideas and write quickly—while keeping your voice and personality intact. Remember: people buy you, not just your content. Step 4: Design It Fast (Even If You’re Not a Designer) Designing your ebook should take minutes, not days. 🎨 Use our or search Canva for “ebook templates.” ✔ Add your content, swap fonts and colors ✔ Use stock photos if needed ✔ Include a final page with a strong call-to-action Pro tip: Don’t over-design. Clarity sells better than fluff. Step 5: Set Up Your Sales Page and Start Selling (for Free) Here’s where most people get stuck: tech. Payment processors, sales pages, delivery… It’s a lot. That’s why we built . With the MiloTree Free Plan, you can: Upload your ebook Auto-deliver it to customers Instantly generate a sales page Connect your Stripe account and start selling Run discounts and upsells without breaking your flow 💡 Want help selling? Download my free to launch your ebook with ease. Step 6: Turn One eBook into a Whole Business Don’t stop with one product. Use your ebook as the base of your digital product ladder: Freebie – a checklist, cheat sheet, or worksheet to grow your email list Ebook – a low-cost, high-value product Bundle – add templates, guides, or printables Workshop – host a live or recorded training session Coaching – offer personalized support Membership – provide ongoing value and earn recurring revenue Each step builds on the last, solving the same problem at deeper levels—so you can charge more and create bigger transformations. Step 7: Launch and Sell with Confidence You don’t need a big audience or a fancy website to sell. ✅ Share your freebie on Instagram, Pinterest, your blog, LinkedIn, or Facebook groups ✅ DM it to people you're chatting with ✅ Let MiloTree handle the funnel: freebie → tripwire → welcome emails → more sales MiloTree integrates with all major email providers so you can automate the process while building trust. Real Success Stories 💰 Ashley made $1,000 in her first week selling a low-carb ebook 🌍 Marco launched his productivity planner from vacation in Italy 🏡 Jasmine earned over $10,000 from her home organizing bundle They all started with just one product—and grew from there using MiloTree. Your First Step? Offer a Freebie Start building your list today. You can: Use my free to create a lead magnet in minutes Upload it to MiloTree Generate an opt-in page with the click of a button Then write your short ebook, design it, and start selling—all from your free MiloTree account. Ready to Get Started? 🎯 Download your 🛠 Set up your 📩 Get my to sell with ease You don’t need perfection—you need momentum. Let’s build your digital product business, one ebook at a time. ✨ Other Related Blogger Genius Podcast Episodes You’ll Love:
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How to Build Your Email List FAST—My Simple Proven Method (Easy & Free!)
05/07/2025
How to Build Your Email List FAST—My Simple Proven Method (Easy & Free!)
If you’re a content creator, blogger, or online entrepreneur, you’ve likely heard “The money is in the list.” But let’s be real—between TikTok trends, Instagram Reels, and YouTube Shorts, email can feel a bit... outdated. But here’s the truth bomb: email marketing still delivers the highest ROI of any digital channel—on average, $36 for every $1 spent. So if you’re chasing followers instead of building your email list, you might be leaving serious money on the table. Show Notes: Subscribe to the Blogger Genius Podcast: Why Email Marketing Still Works (Even in 2025) Here’s what makes email unstoppable: ✅ You Own It Your Instagram followers? They belong to Instagram. Your YouTube subscribers? Same deal. But your email list? That’s yours. No algorithm tweaks can take it away. ✅ Visibility That Actually Works While social reach hovers around 1–2%, email open rates average 21% or more. That’s 10x the visibility, with people who asked to hear from you. ✅ Trust and Sales on Autopilot Email builds relationships—fast. And when someone trusts you, they buy from you. With tools like MiloTree, you can automate your welcome sequence and let your emails sell for you, 24/7. How MiloTree Makes It All Easy Here’s why is your perfect companion to grow your list and business: 🔥 Free Plan Includes: 1 Freebie Opt-In (with AI-generated landing page + auto-delivery) 1 Digital Product 1 Social Media Pop-Up 🚀 Upgrade anytime to unlock unlimited everything! Set it all up in under 5 minutes. No tech headaches. No overwhelm. 👉 Final Takeaway In a world drowning in content, email is your unfair advantage. It’s personal. It’s effective. And it’s still the best way to grow a business that lasts. So if you’re ready to start your list the smart way, skip the guesswork, and start selling while you sleep… 👉 Grab your 👉 Create a 👉 Start building trust and making sales, automatically You’ve got this. Other Related Blogger Genius Podcast Episodes You’ll Love:
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Why LinkedIn Is a Hidden Goldmine for Creators in 2025
04/30/2025
Why LinkedIn Is a Hidden Goldmine for Creators in 2025
If you’re a blogger, coach, or creator, LinkedIn might seem like the last place you’d go to grow your business. Isn't it just for corporate jobs and stuffy networking? Not anymore. In my latest Blogger Genius Podcast episode, I interviewed LinkedIn expert , and she opened my eyes: LinkedIn is a hidden goldmine for creators ready to stand out and sell. In this post, I’ll break down why LinkedIn is your next big opportunity, how to get started the right way, and how to use tools like MiloTree to build your audience effortlessly. Show Notes: Subscribe to the Blogger Genius Podcast: Why LinkedIn is the Hidden Opportunity You Can’t Ignore Most bloggers and small business owners think LinkedIn is only for suits and corporate ladder climbers. But Louise shared a surprising truth: ✅ People on LinkedIn have money to spend — and they’re looking for new hobbies, services, and products. ✅ Less competition — Only 2% of LinkedIn users post content! ✅ Engaged audiences — These aren’t passive scrollers. LinkedIn users are more likely to buy, connect, and hire. If you’ve been hit hard by Google updates or you’re frustrated with Instagram’s algorithm, LinkedIn offers a fresh place to be seen and heard — especially if you’re creative, independent, or selling digital products. How to Start Growing Your Business on LinkedIn You don’t need to reinvent the wheel to succeed on LinkedIn. Here’s Louise’s simple, powerful strategy: 1. Optimize Your Profile Think of your LinkedIn profile as your storefront. Louise recommends making it immediately clear: Who you help How you help them What action you want them to take next (hint: link to your freebie, blog, or store) Pro Tip: Your profile should focus more on your audience’s needs than your own resume. 2. Post Just Twice a Week Unlike Instagram or TikTok where you need to post daily, LinkedIn works best with just 1–2 posts a week. Some ideas: Share quick tips or advice related to your niche. Ask engaging questions that invite comments. Tell short stories that connect to your brand. 👉 Important: Don’t spam with links! Instead, draw people to click through to your profile, where they’ll find all your goodies. 3. Use LinkedIn Newsletters Louise dropped a golden tip: Create a LinkedIn Newsletter. Every new connection is invited to subscribe. You can include links to your blog, freebies, and products inside the newsletter. Best of all, newsletters get sent to subscribers’ email inboxes — not just buried in LinkedIn feeds. Imagine growing a second email list on autopilot! Why LinkedIn Is Perfect for Selling Digital Products and Growing Your Email List At , we’re all about making business simple. That’s why this strategy pairs perfectly with MiloTree’s free tools. With MiloTree’s Free Plan, you can: Create an AI-generated opt-in page in under 5 minutes. Upload your freebie (cheat sheet, mini-course, coupon — anything!). Start collecting emails while you sleep. Sell digital products without needing complicated tech. Whether you're sending LinkedIn visitors to your freebie or newsletter, MiloTree makes it easy to capture those leads and turn them into customers. 👉 Ready to set up your free MiloTree account? Take Action Today If you want to future-proof your business, diversify your audience, and stop relying only on Instagram or Google, it’s time to embrace LinkedIn. Start by: Optimizing your LinkedIn profile Posting twice a week Launching a LinkedIn newsletter Creating your MiloTree freebie to collect email subscribers The opportunities are wide open — and the competition is surprisingly low. 🎯 Pro Tip: Don't overthink it. Get your first post up this week and start building momentum. You’ve got this! And if you want even more help, check out MiloTree’s free AI prompts to quickly create your first irresistible freebie. Other Related Blogger Genius Podcast Episodes You'll Love:
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How to Sell Digital Products in Crazy Times (2025 Strategy)
04/16/2025
How to Sell Digital Products in Crazy Times (2025 Strategy)
🎙 Calling all content creators! Sell digital products and grow your audience with MiloTree—completely free, forever. Start now! ➡️ https://milotree.com If you’re a blogger, content creator, or online entrepreneur, chances are you’re feeling the effects of a rapidly changing world—AI disruption, economic instability, politics, and tariffs all creating noise and anxiety. You might be wondering: “Should I be selling anything right now? Is anyone even buying?” The answer is YES. In this week’s episode of The Blogger Genius Podcast, I break down why now is the BEST time to create and sell digital products—especially if you want to stand out, help your audience, and build a business that thrives in chaos. And the best part? You can do it all with —no tech overwhelm, no expensive software, just simple tools that let you grow your list, offer a freebie, and sell your digital products with ease. And you can start for free, forever! Show Notes: Subscribe to the Blogger Genius Podcast: The Truth: People Are Still Buying—But Their Needs Have Changed In uncertain times, people crave: Stability Direction Emotional relief A sense of control That’s why selling digital products that solve real problems, ease anxiety, or help people grow is not just okay—it’s powerful. You get to be the leader they’re looking for. So how do you position your product as a “must-have” right now? 👉 Use The Six Purchasing Triggers. These are the six reasons people hit Buy Now—especially in times of uncertainty. The 6 Reasons People Buy Digital Products in Uncertain Times Here’s a breakdown of the triggers—and product ideas that align with each one: 🎯 1. To Make Money People are anxious about finances and want to increase their income fast. Product Ideas: How to Start Freelancing Fast – $19 workbook Low-Lift Affiliate Income Guide – $17 guide Launch Your Paid Membership in a Weekend – $197 coaching package 🟡 MiloTree user spotlight: One creator made $1,250 in a week with a simple email coaching offer! Marketing Language: "This is not just a workbook—this gives you clarity, confidence, and the tools to grow your income." 💰 2. To Save Money People are looking for ways to cut back. Product Ideas: Meal Plan Like a Pro: Save $50 a Week on Groceries – $19 ebook DIY Canva Branding Kit – $27 Budget-Friendly Family Fun Calendar – $9 Marketing Language: "Spend $27 and save $250 this month. That’s an easy yes." 🕓 3. To Save Time Overwhelm is real. Offer time-saving systems. Product Ideas: Done-for-You Social Media Calendar – $29 Plug-and-Play Pinterest Templates – $22 Homeschooling Schedules That Work – $39 Marketing Language: "Saves you 5+ hours a week so you can breathe again." 👉 Need help coming up with the perfect product idea? Grab this FREE AI Prompt + Sales Copy Template that gives you 10 product ideas tailored to your niche + the exact words to use to sell them: 🔗 😊 4. To Move Toward Happiness People want joy, creativity, and calm right now. Product Ideas: Learn to Draw in 10 Minutes a Day – $49 course 30-Day Gratitude Journal – $14 Make Your Mornings Magical – $25 audio series Marketing Language: "This is your moment of peace, play, and presence." 😩 5. To Move Away From Pain Uncertainty brings burnout and confusion. Offer relief. Product Ideas: Burnout Recovery Toolkit – $27 How to Set Boundaries Without Guilt – $19 ebook Digital Detox Workshop – $37 live event Marketing Language: "You’re not alone. This helps you feel better fast." 📈 6. To Raise Social Status People want to feel smart, capable, and future-ready. Product Ideas: AI Tools for Creators – $79 crash course How to Start a Profitable Substack – $39 Instagram Reels That Convert – $59 masterclass Marketing Language: "Learn this now so you’re ahead of the game later." Use MiloTree to Make It Happen (in Under 10 Minutes) At , we’ve made it incredibly simple to: ✅ Sell your first (or next) digital product ✅ Offer a freebie to grow your email list ✅ Launch in less than 10 minutes ✅ Get started for FREE—no credit card required You don’t need fancy tools or a complicated funnel. You just need a product that meets a real need—and MiloTree gives you everything to launch and deliver it effortlessly. Final Thoughts: Your Audience Needs You This is not the time to go quiet. It’s the time to step up, share your knowledge, and help your audience navigate the chaos. Because someone is Googling right now for the solution that you can offer. So lean into these six purchasing triggers, create something small but meaningful, and put it out into the world. 🎁 Start with a freebie. 💰 Then sell something simple. 💡 And use to make it all work—fast and easy. Ready to show up, serve, and sell? ✨ Your audience is waiting—and MiloTree is here to help.✨ Other Podcast Episodes You Might Like:
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How to Sell Digital Products Online (The Beginner’s Guide)
04/13/2025
How to Sell Digital Products Online (The Beginner’s Guide)
🎙 Calling all content creators! Sell digital products and grow your audience with MiloTree—completely free, forever. See how easy it is! ➡️ If you're a blogger, coach, content creator, or online entrepreneur, you've likely wondered, what's the easiest way to start making money online—without needing tech skills, inventory, or a huge following? In this episode of , I'm sharing why selling a digital product is hands-down the fastest, simplest, and most sustainable way to build your online business this year—and how to do it with zero overwhelm using . Show Notes: Subscribe to the Blogger Genius Podcast: Why Digital Products Are the Ultimate Business Model in 2025 Selling digital products is no longer just for tech-savvy creators. Whether it's a printable planner, ebook, coaching session, or mini-course, digital products are easy to create, deliver instantly, and sell on repeat—with no inventory and no burnout. Here’s why they’re perfect for beginners: ✅ No shipping or inventory ✅ High profit margins ✅ Global reach ✅ Sell in your spare time ✅ Instant delivery (when you use the right tool—like MiloTree!) But… Where Do You Start? That’s exactly why we built MiloTree—a platform made for beginners who hate complicated tools. With MiloTree’s free plan, you can: Upload your Let our AI build your sales page automatically Collect payments and deliver your product instantly Grow your email list with freebies and lead magnets Use pop-ups to grow your social media followers—24/7 And the best part? You can do all this in under 10 minutes, even if you have zero tech skills. 👉 What Should You Sell? Start Small (and Fast!) The biggest mistake I see creators make is overthinking their first product. Instead, start small. Think: 📋 A checklist 📘 📅 A digital planner 🧠 A one hour workshop 🎯 A coaching session Then, build on that! Bundle a few together, offer a live training, grow into a . Each step builds momentum and confidence. Need Help Coming Up with Your First Digital Product Idea? 🎁 Grab My Freebie: 13 AI Prompts to Write an Ebook in Under 3 Hours This free download includes: 13 AI prompts to generate and flesh out your product idea fast A Canva template to design your ebook A guide to the 6 proven purchasing triggers that make people buy (make money, save money, save time, move toward happiness, move away from pain, raise social status) 👉 The Secret to Success? B- Minus Work Perfection leads to procrastination. The secret? B minus work. Your first product doesn’t need to be perfect—it just needs to exist. Launch fast, learn, improve. That’s what successful creators do. Your B-minus product today could be your A-plus product six months from now—but only if you get it out into the world now. Real People, Real Results Don’t believe me? Here’s how real creators are using MiloTree right now: David sold 4 coaching packages at $497 each—without even having a website! Tara, a food blogger, grew her email list with a freebie and now sells gluten-free meal plans daily. Jennifer, a complete tech newbie, made her first $150 in just two weeks selling a $19 money-saving planner. You Don’t Need a Big Audience—You Just Need a Plan Making money with digital products isn’t about having a huge audience or years of experience. It’s about: Solving a real problem Using simple tools Taking action—imperfectly! 👉 Final Thoughts You’ve got an idea. You’ve got a free tool. You’ve got a simple plan. The only thing left is to start. 💥 Download your AI prompts, create your first digital product, and get it out into the world. You’ll be amazed at what happens when you stop waiting and start doing. Other Podcast Episodes You Might Like:
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Grow Your Email List FAST Using Other People's Facebook Groups
04/02/2025
Grow Your Email List FAST Using Other People's Facebook Groups
🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ If you’re a coach, course creator, blogger, or online entrepreneur struggling to grow your email list or make consistent sales—especially without running paid ads—this post is for you. In my latest episode, I spoke with sales and business coach , who shared how to authentically grow your audience and income by focusing on human connection and smart Facebook strategies. Best part? These are zero-cost, organic growth tactics that anyone can implement today. Show Notes: Subscribe to the Blogger Genius Podcast: The Problem: You’re Invisible Online Maybe you’re creating great content and have a killer freebie, but crickets. You’re not getting noticed, your email list isn’t growing, and you’re wondering if you need to dump money into Facebook ads or start dancing on Reels. The truth is: you don’t have to do any of that. Instead, what you need is to turn your existing Facebook presence into a high-converting list-building machine—without being salesy or spammy. The Solution: Be Human, Get Visible, Grow Your List According to Tracy, the secret to sales isn’t slick pitches or aggressive tactics—it’s being “a warm, kind human who connects with another human.” Here’s how she helps her clients grow their lists and businesses using Facebook (for free!): 1. Turn Your Facebook Profile into a Funnel Your Facebook personal profile is a massively underused tool. Tracy recommends treating your Facebook cover photo like a billboard. Highlight your freebie or Facebook group and add a strong call-to-action like “Click here to join.” When people click the photo, the description should include a compelling reason to join and a clickable link. 💡 Pro tip: Use your Facebook personal profile to drive people into a free Facebook group that collects email addresses upon entry. 2. Leverage Other People’s Facebook Groups (Even if Promotions Aren’t Allowed) Worried you can't promote yourself in other people’s groups? You don’t have to. Here’s Tracy’s secret: Be visible and be helpful. Show up consistently. Leave thoughtful, kind comments. Share your expertise without links. Ask great questions or share tips (with no strings attached). People will get curious and click on your profile—which, if optimized, will lead them to your freebie, group, or digital product. 3. Build Community Through a Free Facebook Group You don’t have to be everywhere. Tracy built her business primarily on Facebook—not Instagram, not TikTok, not YouTube. And it works. Choose one platform where your audience hangs out and go deep. If you’re running a Facebook group and it feels “dead,” Tracy says the problem isn’t Facebook—it’s the lack of intention behind your group. Treat your group like a party: Welcome every new member with a personal DM. Post engaging content 4–5 times a week (it doesn’t have to be daily). Allow members to share, network, and connect. Create real community by being present. 💥 Our Facebook group is called: —please join me over there! 4. Offer Multiple Freebies (And Rotate Them) Tracy rotates multiple lead magnets to grow her list. Her most popular ones? ✅ “Social Media Content Made Easy” – A video + PDF showing how to generate 90 days of content ideas in just 30 minutes. ✅ “Grow Your Email List in Other People’s Facebook Groups” – Even if promotions aren’t allowed. If you’re wondering where to store and deliver your freebies, this is where MiloTree comes in. How to Offer Freebies and Sell Products with MiloTree (For Free!) At , we’ve created the easiest all-in-one solution to and —with no tech headaches. With the MiloTree Free Plan, you can: ✅ Create AI-generated opt-in landing pages in minutes ✅ Upload and deliver unlimited freebies ✅ Grow your email list on autopilot ✅ Sell digital products without complicated software 💡 Whether you’re sharing a content cheat sheet, recipe ebook, or mini course—MiloTree makes it simple. 👉 and start growing your list and income—without spending a dime. Final Takeaway: Human Connection Wins in 2025 In a world flooded with AI content, human connection is your superpower. Tracy said it best: “It’s not about the sale. It’s about the connection.” So show up. Be kind. Be consistent. Offer value. And make it easy for people to find your freebie and join your list. Let tools like MiloTree handle the tech so you can focus on what matters most—serving people and growing your business. Other Podcast Episodes You Might Like:
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How Top Bloggers Make PASSIVE Income While They Sleep?
03/26/2025
How Top Bloggers Make PASSIVE Income While They Sleep?
🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ Blogger, tired of spending endless hours creating digital products only to see disappointing sales? Do you want reliable, sustainable income from your blog without complicated tech or hefty investments? In my recent episode of , I shared five powerful yet overlooked strategies successful bloggers are using right now to generate tens of thousands of dollars from their digital products. And the best part? You can implement these strategies easily, starting today, using MiloTree—for free! Strategy #1: Offer Instant Micro Wins Your readers don't always want complex resources—they crave quick, actionable solutions. By offering an immediate micro win through a simple checklist, template, or cheat sheet, you build trust quickly and encourage future sales. Early on, I created a detailed SEO ebook, expecting huge results. But when I launched, it barely made $100. After pivoting to a one-page blog post checklist promising instant SEO improvements in 15 minutes, my email list surged to 3,000 subscribers, dramatically boosting sales. Action Step: Create an actionable micro win freebie and link it directly to your premium product. Easily set this up in MiloTree at no cost. 👉 Strategy #2: Create Real Urgency Ambiguity doesn't sell; clarity and urgency do. When I launched my first coaching offer, vague messaging resulted in only $497 in sales over two weeks. Relaunching with a firm, 48-hour Black Friday deadline quadrupled my revenue to $2,000. Action Step: Always give your offers clear, authentic deadlines to drive immediate action. Strategy #3: Streamline Your Sales Process Every extra click or confusing step in your checkout process risks losing potential buyers. Simplifying this process can instantly boost your conversions. provides intuitive, AI-generated optimized sales and checkout pages designed specifically for bloggers, boosting conversions by 20-30%. Action Step: Use MiloTree’s free, user-friendly checkout pages to streamline your customer's journey. Strategy #4: Strategically Use Testimonials Your potential customers have hesitations. Testimonials that directly address these fears significantly increase confidence and sales. One blogging student waited weeks to buy my course due to overwhelm fears. After completing the course quickly, her positive testimonial featured prominently increased sales by over 25%. Action Step: Highlight targeted testimonials addressing specific customer concerns on your MiloTree sales pages. Strategy #5: Sell Through Compelling Stories Authentic, relatable stories vividly illustrate transformation and inspire readers to purchase. Sharing stories about real customer successes—like a membership participant paying off debt—creates powerful emotional connections. Action Step: Regularly share short, impactful stories in your emails and social media to highlight tangible results from your digital products. Ready to Skyrocket Your Digital Product Sales? MiloTree is designed specifically to simplify digital product sales and audience growth for bloggers. Start today completely free! 👉 Need ideas for your first micro win freebie? Download my free AI prompts to have your micro win cheat sheet ready in minutes: 👉 Take action today and start earning real money from your blog!
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Turn Your Email List into a Free Money Making Machine
03/19/2025
Turn Your Email List into a Free Money Making Machine
🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ If you’ve been struggling to grow your email list and start making money online, you’re not alone. Many online entrepreneurs feel stuck—unsure how to build their audience without breaking the bank. But what if I told you there’s a way to do both for free? In my latest episode, I break down a simple strategy using that lets you grow your email list while making money on autopilot. No complicated funnels. No tech headaches. No upfront cost. Step 1: Create a Freebie That Your Audience Wants Right Now A great freebie is something quick, easy to consume, and solves a small but real problem your audience has. Think of it as a Hershey’s Kiss—something people consume immediately, not a 50-page ebook that collects digital dust in their downloads folder. Examples of High-Converting Freebies: ✅ 5 Instagram Caption Templates for entrepreneurs ✅ 10 Quick & Easy Meal Prep Hacks for busy moms ✅ How to Start a Blog in 3 Simple Steps for beginning bloggers Need help coming up with your freebie? I’ve got you covered! Grab my 3 AI prompts to generate a lead magnet in minutes: ➡️ 💡 Pro Tip: With MiloTree, you can , and we’ll handle delivery for you—no extra steps, no tech headaches. Step 2: Add a Tripwire Product to Start Making Money Instantly Once people grab your freebie, this is the perfect time to offer them a low-cost product that helps them take the next step. This is called a tripwire—a small digital product priced between $7-$27 that immediately provides value. Examples of Tripwire Products: 🔥 If your freebie is 5 Instagram Caption Templates, your tripwire could be a 100-template pack for $19. 🔥 If your freebie is 10 Meal Prep Hacks, your tripwire could be a 4-Week Meal Plan for $17. 🔥 If your freebie is How to Start a Blog in 3 Steps, your tripwire could be a Beginner Blogger Course for $27. This works because your new subscriber just showed interest in this topic, making them much more likely to buy. 💡 Pro Tip: With MiloTree, setting up a tripwire is one click—no coding, no complex funnels. And ! Just upload your product, set a price, and you’re done! Step 3: Use Tripwire Sales to Fund Your Email List Growth One of the biggest reasons entrepreneurs struggle to grow their email list is the cost of ads. But what if you could use the money from your tripwire sales to fund your growth? Here’s how: ✔️ Offer a freebie to attract subscribers. ✔️ Sell a tripwire product immediately after signup. ✔️ Use the tripwire profits to run more ads to your freebie. ✔️ Repeat the process—your business funds itself! This is how smart entrepreneurs scale their businesses for free while also making money. Step 4: Get Your First Freebie & Tripwire Live Today (for Free!) You don’t need a website. You don’t need to be tech-savvy. You just need MiloTree. Here's a video showing what it looks like in . 🔹 MiloTree creates an AI-powered opt-in page for your freebie. 🔹 We deliver your freebie and add subscribers to your email list automatically. 🔹 You can upload & sell your tripwire product right away. 🔹 All of this is FREE—no credit card required! 🚀 Ready to start? Sign up for MiloTree Free and launch your first freebie + tripwire today: ➡️ Final Thoughts If you’ve been waiting for the perfect time to start growing your email list and making money, this is it. With MiloTree, you can build your audience, test new product ideas, and generate sales—all without spending a dime. And once you see that first sale pop up in your inbox, I promise—you’ll be hooked. 🎯 Try it now for free: 💬 Got a freebie idea? Drop it in the comments! I’d love to hear what you’re working on and give you feedback.
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Struggling to Monetize Your Content? Here’s What You’re Missing
03/12/2025
Struggling to Monetize Your Content? Here’s What You’re Missing
Turn your influence into income today! 🚀 Start selling digital products, growing your email list, and boosting your social media with ease—all for free with MiloTree. ! If you're a blogger, content creator, or entrepreneur, you've likely heard the term "influencer." But for many creators, stepping into that role can feel uncomfortable. You’re not just posting beautiful photos or writing helpful blog posts—you’re stepping forward as a recognizable brand with a human face. In my latest Blogger Genius Podcast episode, I sat down with , an expert in influencer marketing and host of the podcast, to break down what it takes to make this shift without feeling inauthentic. Show Notes: Subscribe to the Blogger Genius Podcast: Why Your Influence is More Valuable Than Your Content With the rise of AI-generated content, Gordon and I discussed how pure content creation is becoming commoditized. What remains valuable? You—the creator behind the content. Your unique personality, expertise, and personal brand are what make people engage and keep coming back. Many bloggers see Instagram influencers as self-promoters, but Gordon argues that successful influencers are problem solvers. If you help moms, food lovers, or DIY enthusiasts, you’re already building influence—you just need to recognize and harness it. How to Build Influence Without Selling Out A common fear is that stepping into the influencer role means selling out. However, Gordon explained that brands want to partner with authentic creators who care about their communities. The key is staying true to your audience and only partnering with brands or promoting products that align with your values. He pointed out that many creators have highly engaged communities but aren’t monetizing them simply because they don’t see their value. If you’ve built a following, even a small one, you already have influence—you just need to recognize and leverage it. Strategies to Step into the Influencer Role If calling yourself an influencer feels uncomfortable, here are some simple shifts you can make: 1. Become Memorable Gordon shared that successful influencers often have a signature style or catchphrase. This can be as simple as wearing distinctive glasses (like Gordon does) or always signing off your content in a consistent way. Think about what small, repeatable element could make you stand out. 2. Create a “Weekly Moment” One of Gordon’s biggest tips was to establish a regular posting rhythm. Whether it’s a weekly newsletter, a podcast episode, or an Instagram series, showing up consistently builds trust and anticipation. I’ve been experimenting with this myself, sharing my Build Your Digital Product Empire series on Instagram. Even though I don’t post it on a set day, I’ve noticed my engagement steadily increasing just from naming it as part of a series. 3. Make Your Audience Feel Seen People don’t just want to consume content—they want to feel acknowledged. By engaging with your audience’s comments, asking for their feedback, and even mentioning their insights in your content, you create a deeper connection. 4. Niche Down to Stand Out Rather than trying to be an expert in a broad category like “food blogging,” think about your niche. For example, instead of just being a dessert blogger, you could focus on gluten-free, five-ingredient desserts for busy moms. , the more recognizable and sought-after you become. 5. Tell Your Audience What to Do Next One of the biggest mistakes content creators make is not giving clear calls to action. Gordon recommends always guiding your audience on what to do next—whether it’s saving a post, subscribing to a newsletter, or joining your membership. If you don’t spell it out, people won’t take action. The Role of AI and the Future of Influence We also discussed . While AI can speed up your workflow, your human personality remains irreplaceable. Gordon emphasized that people buy from people. If you’re using AI, make sure it’s enhancing—not replacing—your unique voice and brand. Start Growing Your Influence Today Building influence doesn’t mean becoming a different person. It simply means amplifying what makes you unique and showing up consistently. If you’re already helping people through your content, you’re halfway there. So, what’s your ? Your “weekly moment”? Your niche? Start putting these strategies into practice today and watch your influence—and opportunities—grow. Want to turn your influence into income? Check out MiloTree—the simplest way to sell digital products, memberships, and freebies without the tech headache. Other Podcast Episodes You Might Like: Connect with me: ✨ Instagram: https://www.instagram.com/milotree/ ✨ LinkedIn: https://www.linkedin.com/in/jilliantohberleslie/ ✨ Facebook Group: https://www.facebook.com/groups/bloggergenius
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5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income)
03/05/2025
5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income)
🚀 Start selling digital products for FREE FOREVER. Turn your ideas into income! 👉 If you're a blogger, content creator, or coach looking to monetize your audience, selling digital products is one of the best ways to build a sustainable online business. But here’s the secret: you don’t need to constantly create new products. Instead, focus on repurposing what you’ve already made into multiple income streams. In this post, I’ll share five profitable digital products that are dominating the market right now—and how you can maximize your profits by repackaging and repurposing them. 1. Live Workshops (With a Twist) Why They Work: With AI-generated content everywhere, real human interaction is more valuable than ever. People crave live engagement, which is why paid live workshops are exploding in popularity. How to Sell and Repurpose: Host a 60-minute live Zoom workshop on a hot topic. Charge anywhere from $27 to $97 for access. Record the session and sell the replay as an evergreen digital product. Break the workshop into mini lessons and sell them as a bite-sized course. Offer a PDF transcript or workbook as an additional paid resource. Use short clips from your workshop on social media to promote future sales. 👉 Example: Host a "Pinterest Traffic Growth Workshop" for bloggers, then sell the replay, offer a mini-course with key takeaways, and package the workbook as a separate download. 📌 makes it easy to set this up with AI-generated sales pages in seconds. 2. Email Challenges Why They Work: People love guided challenges that help them achieve quick wins. A 5- to 10-day email challenge is an easy way to build engagement and grow your email list. How to Sell and Repurpose: Create a free or paid challenge ($10-$27 entry fee). Deliver daily emails with tips, templates, or action steps. Turn the email content into an ebook and sell it. Repurpose the challenge into a self-paced mini-course. Offer a VIP version with bonus videos or live Q&As for an upsell. 👉 Example: A "7-Day Instagram Growth Challenge" with actionable strategies, later repackaged into a step-by-step ebook and a self-paced course. 📌 With , you can automate this process and even sell a tripwire product on the thank-you page when someone signs up for your challenge! 3. Digital Templates & Toolkits Why They Work: People want done-for-you solutions. Digital templates save time and effort, making them super high-value and easy to sell. How to Sell and Repurpose: Offer plug-and-play Canva, Notion, Trello, or Google Sheets templates. Sell them as individual downloads or bundles for higher perceived value. Offer editable vs. non-editable versions at different price points. Repurpose them as bonuses for memberships, coaching programs, or online courses. 👉 Example: A "Social Media Content Calendar" available in multiple formats—Notion, Trello, Google Sheets—sold separately for $27 or included as a membership bonus. 📌 allows you to quickly sell digital downloads and even offer them in different formats to different audiences. 4. Strategy Sessions & Coaching Calls Why They Work: Personalized one-on-one coaching is always in demand, but the real magic happens when you repurpose those sessions into passive income. How to Sell and Repurpose: Offer high-ticket coaching calls and record them. Create mini-courses or guides from the most common questions. Use client Q&As to generate blog content or eBooks. Package coaching insights into a step-by-step training program. 👉 Example: An "Instagram Strategy Session" where you walk a client through their content plan, later repurposed into a pre-recorded training or course. 📌 With , you can sell coaching calls and automatically deliver recordings to clients. 5. Memberships & Private Communities Why They Work: Recurring revenue is the holy grail of online business. Once you build a membership, you get paid over and over again for content you create once. How to Sell and Repurpose: Offer exclusive content, coaching, or templates inside a private group. Charge a monthly or annual fee for access. Repurpose past content into standalone digital products. Offer different membership tiers for various price points. 👉 Example: A "Digital Product Creators Membership" that includes monthly workshops, templates, and AI tools, housed in a private Facebook group or Slack community. 📌 makes setting up memberships simple, allowing you to start selling with no tech headaches. Other episodes you may like:
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Make Your First $1,000 Selling Digital Products (Even with a Small Audience!)
02/26/2025
Make Your First $1,000 Selling Digital Products (Even with a Small Audience!)
🚀 Grow your audience, skyrocket your social following, and start making money with digital products. Start selling for FREE FOREVER. Turn your ideas into income! 👉 🚀 Grow your audience, skyrocket your social following, and start making money with digital products. Start selling for FREE FOREVER. Turn your ideas into income! 👉 Are you struggling to make money from your blog? You’re not alone. Many bloggers feel stuck, thinking they don’t have a big enough audience, don’t know what to sell, or are overwhelmed by the tech side of selling digital products. But here’s the truth: you don’t need a massive audience to make money. I’ve seen bloggers in all niches—food, parenting, wellness, and even social media coaching—hit $1,000 and beyond with just a few hundred engaged followers. In this post, I’ll break down a simple four-step plan to start making real money from your blog—fast and for free. If you follow this, you could have your first digital product up and selling by the end of this week! Show Notes: Subscribe to the Blogger Genius Podcast: Step 1: Pick a Simple Digital Product to Sell One of the biggest mistakes bloggers make is overcomplicating their digital product. The key is to start simple and solve a real problem. Think about the six purchasing triggers people will pay for: ✅ Makes money ✅ Saves money ✅ Saves time ✅ Moves toward happiness ✅ Moves away from pain ✅ Raises social status Now, here are three quick-to-launch digital product ideas that work in almost any niche: 📌 1. Digital Downloads (Price: $17 - $47) Think of ebooks, guides, or printables. These work because people love "done-for-you" solutions. Food bloggers: A 7-day meal plan for busy parents ($37) Craft bloggers: A Beginner’s Guide to Crochet ($27) Parenting bloggers: A Printable Family Chore Chart ($17) Wellness coaches: A 30-Day Self-Care Journal ($27) Social media experts: An Instagram Reels Content Calendar ($47) 🎥 2. Workshops or Mini-Courses (Price: $47 - $97) If you love teaching, create a live or recorded workshop. Food bloggers: A Live Meal Prepping Like a Pro Workshop ($67) Craft bloggers: A Handmade Holiday Gifts Mini-Course ($97) Parenting bloggers: A Toddler Tantrum Survival Live Q&A ($47) Wellness coaches: A Morning Routines for Energy & Focus Mini-Course ($67) Social media experts: A How to Grow on Instagram in 30 Days Workshop ($97) 💡 3. Coaching or Consulting (Price: $97 - $197) People pay more for personalized help—this is a great high-ticket option. Food bloggers: "Blogging for Foodies" Coaching Call ($97) Craft bloggers: "Start Your Etsy Shop" Strategy Session ($147) Parenting bloggers: Sleep Training 1-on-1 Coaching ($97) Wellness coaches: Personalized Wellness Plan Coaching Call ($150) Social media experts: Instagram Audit & Strategy Call ($147) 👉 Quick math: Sell 22 copies of a $47 ebook = $1,000 Book 7 coaching sessions at $147 each = $1,000+ Step 2: Create a Simple Sales Page You don’t need a fancy website! A simple sales page should answer three key questions: What problem does your product solve? (Example: Struggling to meal plan?) How does your product solve it? (Example: A 7-day meal plan + grocery list) How can people buy it easily? (Example: Simple checkout page) 🚀 MiloTree Free Plan makes this easy! With MiloTree, you can create an AI-powered sales page in seconds—for free. It’s optimized for conversions, meaning more sales for you. Just enter: ✔️ Your product name ✔️ Your price ✔️ A short description ✅ MiloTree also delivers your digital product automatically. No tech headaches! 🎉 Sign up for free at and start selling today. Step 3: Sell with a Simple 3-Email Sequence 💡 Email is the best place to sell. Why? Because it’s personal, direct, and high-converting. Here’s the only email sequence you need: 📩 Email #1: The Hook Tell a story about the problem your product solves. Example: “I used to spend hours meal planning—until I figured out a simple system. Now I’m sharing it with you.” 🤔 Email #2: Overcome Objections Address hesitations. Example: “Worried this won’t work? That’s why I include a step-by-step video guide and a money-back guarantee.” ⏳ Email #3: Urgency & Social Proof Share testimonials and create FOMO. Example: “Sarah just emailed me saying this meal plan saved her five hours this week! Get yours before the price goes up in 3 days.” 🙌 No email list yet? No problem! Use MiloTree Free Plan to offer a freebie and start collecting emails—for free. Step 4: Scale to $1,000+ with These Tricks Once you start making sales, scale up fast with these simple strategies: 🔥 1. Offer an Upsell When someone buys your product, offer them a related product or bonus on the thank-you page. Example: “Get a 1-on-1 coaching session for just $47 more!” ✅ MiloTree makes upsells easy! ⏳ 2. Run a Flash Sale Offer a 24-hour discount to create urgency. Example: “Get 50% off for the next 24 hours only!” 🔄 3. Promote More Than Once 💡 80% of people don’t buy the first time they see an offer. Remind them! Experts say people need to see your offer 7 times before they take action. 👉 Be bold! If you know your product helps people, you have an obligation to sell it! 🚀 Start Selling Digital Products for FREE with MiloTree! You don’t need a huge audience or a fancy website to make money blogging. Just follow this 4-step plan: 1️⃣ Pick a simple digital product 2️⃣ Create a MiloTree sales page (for free!) 3️⃣ Use a 3-email sequence to sell 4️⃣ Scale with upsells, flash sales, and reminders 🎉 Sign up for MiloTree Free Plan today and start selling in minutes—zero risk! 👉 (100% Free Forever!) Got a product idea but not sure if it will sell? Email me at —I’d love to help! Now, go take action! Your first $1,000 is closer than you think. 🚀💰
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The Truth About Growing a Successful Digital Product Business in a Small Niche
02/19/2025
The Truth About Growing a Successful Digital Product Business in a Small Niche
If you've ever dreamed of turning your passion into a thriving business, you're in for a treat! In my latest episode of The Blogger Genius Podcast, I sat down with Courtney Whitehead, a psychologist by day and crochet designer by passion. Courtney has successfully built an online business, , selling crochet patterns, but the lessons from her journey apply to any niche. Whether you’re a craftsperson, educator, or expert in a specific field, you can turn your expertise into a sustainable and financially successful business. 🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE—no limits, no fees, no catch. Sign up and start turning your ideas into income! 👉 Show Notes: Subscribe to the Blogger Genius Podcast: In this blog post, we’ll break down the biggest takeaways from our conversation, including: The journey from hobby to business The tools that simplify selling digital products (spoiler: MiloTree makes it easy!) The power of community and why a Facebook group might be your best asset How to turn your engaged audience into a paid membership From Hobbyist to Niche Business Owner Courtney’s journey started as a childhood passion, inspired by her mother. But it wasn’t until 2011, with the encouragement of her husband, that she decided to turn her love of fiber arts into a business. Like many creators, she started by selling finished products but quickly realized that wasn’t scalable. Enter pattern design—where she found her niche. By creating and selling patterns, Courtney transformed her passion into a profitable business. If you’re an expert in a specific field, whether it’s crafting, writing, coaching, or another niche, consider selling digital products like templates, guides, or courses to expand your reach and revenue potential. The Tech Struggles of Running an Online Business One of the biggest challenges Courtney faced was dealing with tech overwhelm. She initially invested in ThriveCart but quickly realized that the complexity of the platform made it difficult to use in her busy life. With three kids (including twins in competitive gymnastics) and a full-time career as a psychologist, she needed a tool that worked for her, not against her. That’s where MiloTree came in. MiloTree’s simple interface allowed Courtney to easily set up and sell her digital products, saving her time and frustration. If you’re looking for a no-fuss way to start selling digital products, MiloTree is now offering a free plan—so you can set up a freebie, a digital product, or a social media pop-up with no credit card required. Building Community Through Facebook Groups Another key to Courtney’s success has been fostering an engaged community. Her Facebook group, Confidently Crochet with Creations by Courtney, has become a hub for crocheters to ask questions, share their work, and support each other. She also uses the group to test ideas, get feedback on patterns, and provide exclusive content. If you’re a blogger or digital creator, a Facebook group can be an invaluable tool to nurture relationships with your audience. Not only does it help build trust, but it also creates a direct line of communication with potential customers. Turning Community Engagement into Recurring Revenue Courtney is now considering turning her Facebook group into a paid membership, where members can get exclusive patterns, live tutorials, and deeper engagement. If you have an engaged audience, a membership can provide consistent revenue while giving your community even more value. Setting up a membership is easier than ever with MiloTree, where you can sell subscriptions, courses, and exclusive content with just a few clicks. Imagine turning your expertise into a reliable monthly income! The Biggest Takeaway: Keep It Simple One of the biggest lessons from this episode is that tech shouldn’t hold you back—it should support you. Courtney’s journey is a testament to the power of keeping things simple. Instead of getting bogged down by complicated tools, she found a solution that works for her and allows her to focus on what she loves: designing crochet patterns and growing her business. Ready to Start Selling Digital Products? If you’re feeling inspired and want to start monetizing your passion, now is the perfect time. MiloTree’s free plan makes it easy to create and sell digital products with no upfront cost. Whether you’re selling crochet patterns, templates, courses, or memberships, MiloTree can help you grow your business with ease. Know someone who would love this conversation? Share this post with them! And if you’re enjoying The Blogger Genius Podcast, please subscribe and leave a review—it helps more people find the show! Let me know in the comments—what’s your biggest takeaway from Courtney’s story? Have you thought about turning your niche passion into a business? Other Related Blogger Genius Podcast episodes You’ll Enjoy:
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How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business
02/12/2025
How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business
🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE with MiloTree’s Free Plan—no limits, no fees, no catch. Sign up today and start turning your ideas into income! 👉 But what if you could reframe selling into something positive—something that actually helps your audience? That’s exactly what Paul Ross, sales expert, hypnotherapist, and host of shared on The Blogger Genius Podcast. Show Notes: Subscribe to the Blogger Genius Podcast: The Biggest Myth About Selling One of the first mindset shifts Paul introduces is this: you are never selling your product or service. You are always selling decisions and good feelings about decisions. Your potential customers aren’t just weighing the pros and cons of your offer—they’re also battling their own doubts, insecurities, and decision fatigue. Today’s consumers are overloaded with choices, making it harder than ever for them to trust their ability to make the right decision. Your job isn’t to “sell” them something—it’s to help them trust themselves and guide them to a decision that benefits them. Why People Struggle with Selling For many creators, the real issue isn’t selling—it’s self-worth. You might be thinking: Is what I offer really valuable enough to charge for? People can find free information online, so why would they pay me? What if they think I’m just in it for the money? Paul breaks this down: if your product or service truly helps someone improve their life, you are doing them a disservice by NOT selling it to them. The truth is, people value what they pay for. When they invest in something, they are far more likely to take action and get results. If you give everything away for free, people may never take it seriously enough to make real changes. Reframing Sales: You Are a Decision Service Technician Paul suggests that instead of thinking of yourself as a “salesperson,” you think of yourself as a Decision Service Technician—someone who helps people make empowered choices. How to Sell Without Feeling Salesy: Help Them Trust Themselves Instead of convincing someone that your offer is great, help them feel confident in their ability to make a good decision. Example: “I’m here to guide you through the process so you can feel confident in your next step.” Show Them the Possibility, Not the Fear Instead of focusing on pain points and pushing scarcity, open their eyes to what’s possible for them. Example: If you sell an online course on meal planning, don’t just talk about the frustration of dinner prep—help them picture the relief of never stressing about meals again. Ask Thought-Provoking Questions People don’t always recognize their own needs right away. Guide them with questions that help them realize the value of what you offer. Example: “What would it feel like to have a clear plan for your blog’s growth over the next six months?” Use Language That Builds Connection Avoid pushy sales talk and instead, use language that positions you as a guide. Example: “Before we begin our exploration together today, let’s pause. What questions naturally arise as you consider taking this next step?” Overcoming the Price Objection If someone says, “This is too expensive,” instead of getting defensive, Paul suggests reframing the conversation: “You mentioned earlier that spending more time with your kids is a priority. What would it mean to you to have a system that gives you back an extra 5 hours a week?” “I understand that this is an investment. What would make you feel confident in moving forward today?” By redirecting the focus to the transformation and benefits, rather than just the price, you help your potential customer see the real value of what you offer. Final Thoughts: Selling is a Service If you take one thing away from this episode, let it be this: Selling isn’t about pushing a product—it’s about guiding someone toward a better version of themselves. When you shift your mindset from “I need to make a sale” to “I need to help someone make the best decision for them,” everything changes. Your confidence grows, your audience feels more connected to you, and your sales increase naturally. 🚀 Ready to take action? If you struggle with selling, start by offering a freebie through MiloTree, where you can create an AI-powered opt-in page and start building relationships with your audience—completely free! Also, grab Paul Ross’s free ebook and video training on overcoming objections at . 👉 Let’s reframe selling and start seeing it as a gift you give your audience! What’s one shift you’ll make in how you approach selling? Drop it in the comments below! Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. —no credit card required—to see how easy it is to start selling your own digital products and growing your audience with !
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10 Types of People Who Will Win in 2025 (And How to Be One of Them)
02/05/2025
10 Types of People Who Will Win in 2025 (And How to Be One of Them)
Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at today and turn your ideas into income. 💡 If you kicked off the New Year determined to make 2025 your year but are already feeling your motivation fade, don’t worry—you’re not alone. The truth is, success isn’t about big bursts of energy; it’s about showing up consistently, even when it gets tough. So, who are the people who will truly thrive in 2025? Let’s break it down. Here are the 10 types of people who will win this year and how you can join them. Show Notes: Subscribe to the Blogger Genius Podcast: 1. The People Who Show Up Consistently Success isn’t about motivation—it’s about habit. The people who keep going after everyone else quits are the ones who will come out on top. Even when the excitement wears off, they continue putting in the work. Be that person. Show up, even on the hard days. 2. The People Who Put a Human Face on Their Business People connect with people—not faceless brands. Winners in 2025 will be those who show up as their real, authentic selves, sharing their stories, expertise, and even strong opinions. With AI making content more abundant than ever, the key differentiator is YOU. Let people see your personality and what makes you unique. 3. The People Who Embrace AI AI isn’t going anywhere, and those who embrace it will have a major advantage. As my recent podcast guest, Peter Guirguis, shared, those who learn AI and integrate it into their work will never be replaced. AI is like throwing gasoline on your creativity and productivity—use it to your advantage. Want AI tools to streamline your business? Check out last week’s episode for my top AI recommendations. 4. The People Who Embrace B-Minus Work Perfectionism kills progress. The winners this year won’t wait for everything to be perfect; they’ll take action. B-minus work is still above average—and more importantly, it gets things done. Remember, nobody is judging you as harshly as you’re judging yourself. 5. The People Who Test and Test Fast Want to see if your idea will work? Test it quickly—without spending money upfront. That’s exactly why we launched the . You can: Sell one digital product (e-books, coaching, guides) Offer one freebie or lead magnet to grow your email list Set up one social media pop-up to grow your following And you can do all of this for free, forever—no credit card required. Set up a freebie or product today, see if it works, and if it doesn’t, tweak it and test again. 👉 Get started now: 6. The People Who Look for Opportunities The playing field is wide open right now. The people who actively look for new opportunities—especially in digital products—will be the ones who grow. Not sure what to sell? Brainstorm with ChatGPT or ask yourself: What am I learning right now that I could teach others? Then, set up a coaching offer in MiloTree, charge $80/hour, and start earning today. 7. The People Who Commit to Focused Work Distraction is the enemy of success. If you struggle with focus, try the Pomodoro Technique: work in 25-minute focused bursts, take a 5-minute break, and repeat. This simple method has transformed my productivity, and it can do the same for you. 8. The People Who Build Relationships Online business can be lonely, but you don’t need to go it alone. Winners in 2025 will find support networks, accountability partners, and collaborators to share ideas and expand their reach. You don’t need a high-ticket mastermind—just a few like-minded people who will tell you when an idea is great (or not). 9. The People Who Believe in Abundance Your mindset shapes your success. If you focus on scarcity (“there’s not enough to go around”), you’ll stay stuck. But when you shift to abundance thinking, opportunities seem to appear everywhere. Try it: look for abundance in your life right now, whether it’s time, resources, or ideas. The more you focus on it, the more you’ll find. 10. The People Who Believe in Themselves Success starts with believing you can do it. As Paulo Coelho said, “When you want something, all the universe conspires in helping you achieve it.” The people who win this year will bet on themselves—will you? Your Challenge: Take Action Now I’m here to help you win in 2025. Here’s how: ✅ Set up a freebie or digital product in MiloTree this week ✅ Email me at or DM me on (@milotree) with your sales page ✅ I will personally review it and give you direct feedback—for free! Need AI-generated ideas? Grab these free resources: 📌 Freebie prompts: 📌 Ebook prompts: 2025 is already moving fast. The people who take action now will be the ones celebrating their success by the end of the year. Will that be you? Let’s make it happen together! 🚀 Other Related Blogger Genius Podcast episodes You’ll Enjoy:
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How to Embrace AI to Futureproof Your Online Business
01/29/2025
How to Embrace AI to Futureproof Your Online Business
Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at today and turn your ideas into income. 💡 If you're feeling overwhelmed by the rapid evolution of AI and its impact on online business, you're not alone. But here's the good news: AI is a tool, not a threat—and those who embrace it now will position themselves for incredible growth. In the latest episode of The Blogger Genius Podcast, I had the pleasure of talking with Peter Guirguis, founder of . Peter shared how AI is transforming website design, marketing, and more, offering actionable insights to help online entrepreneurs thrive. Show Notes: Subscribe to the Blogger Genius Podcast: Why You Can’t Ignore AI in 2025 AI isn’t just a passing trend—it’s a game changer for businesses of all sizes. Here’s why: Time Efficiency: Tools like ChatGPT save hours on content creation, customer service, and data analysis. Enhanced Personalization: AI-generated insights allow you to tailor content and products to your audience. Cost Savings: Automating tasks lets you achieve more without hiring additional staff. If you’re not yet using AI to amplify your efforts, now is the time to dive in. Tools to Supercharge Your Business Peter highlighted several AI tools that can transform your workflow: Use ChatGPT's lifelike voice interaction for brainstorming, translations, and even fun personal debates. (It can settle Christmas tree watering arguments, too!) Tip: Download the ChatGPT app on your phone to try this feature—it’s like having a virtual assistant in your pocket. Ideal for data analysis. Upload CSV files or spreadsheets to get trends, insights, and even predictive analytics. A research tool that provides concise answers with source links—perfect for speeding up your workflow. For content creators, this AI tool generates video clips from scratch. Describe a scene, and let the tool bring it to life. A tool for creating detailed images with granular controls for designers, such as background adjustments and blurs. Specializes in creating artistic and high-quality images. A website listing various AI tools across industries, with user ratings and reviews to help you find the right AI for specific needs. Briefly mentioned as a video generation tool capable of creating longer clips (e.g., 30 seconds). A Chrome or Safari extension for interacting with YouTube videos. It can summarize videos, provide key takeaways, and generate timestamps for specific sections. Custom GPTs Create tailored AI “employees” to specialize in tasks like email marketing or copywriting. Peter recommends starting with a Prompt Assistant to optimize your AI interactions. The Future of SEO and Content Creation SEO is evolving. With tools like Gemini and ChatGPT delivering direct answers to queries, fewer users are clicking through to websites. Peter’s advice: diversify your traffic strategies. Here’s how: Strengthen Your SEO: While traffic from Google may decline, keywords still help platforms and AI identify your content. Experiment with Other Channels: Build traffic through ads, social media, and influencer collaborations. Create Lead Magnets: Offer valuable freebies or lead magnets to grow your email list. (MiloTree’s free plan makes this easy—set up a lead magnet and start growing your list today!) How to Get Started with AI If you’re ready to incorporate AI into your business, here’s a step-by-step plan: Experiment with AI Tools Start with ChatGPT and explore its capabilities. Try voice commands, create a custom GPT, or use AI for brainstorming product ideas. Download Free AI Resources Not sure where to start? Grab my 13 AI E-Book Prompts to create a sellable product in just hours. Sign Up for MiloTree’s Free Plan Use MiloTree to create your first digital product or freebie, grow your social media following, and start collecting emails—all for free. . Final Thoughts The rapid pace of AI development may feel uncertain, but Peter and I agree on one thing: the future is bright for entrepreneurs willing to adapt. AI isn’t here to replace creativity—it’s here to amplify it. By exploring tools, diversifying strategies, and staying informed, you can position yourself ahead of the curve. 👉 Ready to make 2025 your breakout year? Start today by creating your first digital product or lead magnet with for free. Don’t let another day go by without taking advantage of these tools to grow your business. Loved this episode? Share it with a friend, and don’t forget to subscribe to !
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The Secret to Growing Your Email List: Insights from Flodesk Co-Founder Rebecca Shostak
01/22/2025
The Secret to Growing Your Email List: Insights from Flodesk Co-Founder Rebecca Shostak
If you’re an online entrepreneur, coach, or blogger, you’ve likely been told that email marketing is key to growing your business. The saying is true, "The money is in your list!" Yet, the complexities of setting up email systems and crafting campaigns can feel daunting. In my newest episode of , I interviewed Rebecca Shostak, co-founder of (affiliate), a platform revolutionizing email marketing for small businesses. Rebecca shared her journey from designing merchandise for top music acts like Rihanna and Linkin Park to co-founding Flodesk, a tool designed to make email marketing simple, beautiful, and accessible. In this post, we’ll unpack strategies for growing your business, simplifying your processes, and using tools like Flodesk and to make your efforts easy, effective, and profitable. Show Notes: (affiliate) Subscribe to the Blogger Genius Podcast: Why Email Marketing is Critical in 2025 Email marketing has evolved from a "nice-to-have" to an essential pillar of a successful online business. Here’s why: Higher Engagement Rates: While social media posts have a 3-5% visibility rate, email open rates range from 30-80% for engaged audiences. Unmatched ROI: For every dollar spent on email marketing, businesses see an average return of $40. Ownership of Your Audience: Social media algorithms are unpredictable, but with email, you own your subscriber list, ensuring direct communication with your audience. If you’re not already building an email list, now is the time to start. Luckily, tools like Flodesk and make this process seamless and free. How Simplicity Drives Success In business, complexity can be the enemy of progress. Rebecca Shostak, co-founder of Flodesk, and my recent guest on The Blogger Genius Podcast, shared her philosophy: “Less is more.” This mindset applies to email design, business strategy, and the way you communicate with your audience. Here’s how simplicity can transform your efforts: 1. Simplify Email Design Stick to 1-2 Fonts: Consistent typography creates a polished, professional look. Use Ample White Space: Break up content to make it visually appealing and easy to read. Focus on One Message: Avoid cramming multiple ideas into a single email. Instead, send shorter, more frequent emails. 2. Streamline Your Business Strategy Focus on Core Problems: Identify the single biggest problem you solve for your audience and build your messaging around it. Reduce Overwhelm: Avoid overloading your audience with information. Offer one solution at a time. Leverage Simple Tools: MiloTree integrates seamlessly with major email platforms like Flodesk, allowing you to grow your list and sell digital products effortlessly. How to Transition Social Media Followers into Email Subscribers Social media is great for visibility, but it’s not where sales happen. Rebecca described email as the “intimate conversation” stage of the customer relationship. Here are actionable tips to transition your social followers into engaged email subscribers: Offer a Valuable Freebie A freebie (also known as a lead magnet) is an excellent way to incentivize followers to join your list. Ideas include: Cheat sheets Mini-courses Discount codes Free shipping Exclusive content (e.g., recipes, travel guides, templates) With , you can create an AI-generated opt-in page, upload your freebie, and deliver it to subscribers automatically—all for free. Optimize Your Link in Bio Rebecca highlighted Flodesk's Link in Bio tool, which prioritizes your email opt-in form at the top. Pair this with a strong call-to-action like: “Grab your free cheat sheet now!” “Get 10% off your first purchase—subscribe today!” How to Use Email to Grow Your Business Your email list isn’t just a communication channel—it’s your most powerful revenue generator. Use it strategically to: Drive Traffic to Your Blog or Website: Send short, snappy emails teasing new content. Sell Digital Products: Whether it’s an ebook, course, or membership, email lets you connect directly with your audience to promote and sell. Build Trust: Share personal updates or behind-the-scenes insights to foster a deeper connection with your subscribers. How MiloTree Makes Selling Digital Products Easy At , we believe in empowering entrepreneurs to monetize their expertise without the tech headache. Here’s why MiloTree is the perfect solution for selling digital products: 1. Hassle-Free Setup Set up your product, opt-in page, or freebie in under 5 minutes. No tech skills required—MiloTree’s AI tools handle the heavy lifting. 2. Affordable Plans Start for free, no credit card required. Scale up with plans that grow with your business. 3. All-in-One Platform Sell digital products, offer unlimited freebies, and grow your email list—all from one platform. 4. Build Relationships Unlike faceless marketplaces, MiloTree helps you establish a direct connection with your audience, fostering loyalty and repeat sales. 👉 Ready to grow your audience and sell with ease? Sign up for MiloTree and start creating beautiful opt-ins and digital products today—it's simple, affordable, and effective. Why Flodesk is Such a Powerful Email Tool Flodesk is not just another email service provider—it’s a tool built with simplicity and beauty in mind. If you’re looking for an affordable, user-friendly platform to create stunning emails, Flodesk is an excellent choice. Simple Design Features: Gorgeous templates and intuitive tools make designing emails a breeze. Flat Pricing: Unlike many other email platforms, Flowdesk charges the same rate no matter how big your list grows—no surprises, just simplicity. Built for Small Businesses: Whether you’re a coach, blogger, or online entrepreneur, Flowdesk makes email marketing accessible and effective. Pro Tips for Maximizing Your Email Strategy Engage Regularly: Aim to email your subscribers at least once a week to keep your list warm. Use Clear CTAs: Every email should have one clear call-to-action, whether it’s to read a blog post, download a freebie, or purchase a product. Experiment and Analyze: Test different freebies, subject lines, and email designs to see what resonates most with your audience. Take the First Step Today Ready to grow your business? Start with these simple steps: Download Free AI Prompts: Get three freebie prompts to create an irresistible lead magnet. . : Set up your opt-in page, upload your freebie, and start collecting emails today. Share Everywhere: Promote your opt-in link on social media, in your blog posts, and even in your email signature. Final Thoughts Simplicity isn’t just a design choice—it’s a business strategy. By focusing on what truly matters, cutting out the noise, and using user-friendly tools like MiloTree and Flodesk, you can reduce overwhelm and grow your business with ease. The time to start is now. Your future self (and your email subscribers) will thank you. Other Related Blogger Genius Podcast episodes You’ll Enjoy:
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How to Create the Simplest Sales Funnel That Works!
01/15/2025
How to Create the Simplest Sales Funnel That Works!
Download my free guide to discover the that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers In the latest episode of , I dive deep into a common frustration faced by all bloggers and online entrepreneurs: the struggle with complicated technology and tools that often fail to deliver as promised. I also share how is a powerful solution designed to simplify the entire sales funnel process, helping entrepreneurs grow their audience, build their email list, and sell products without the usual tech headaches. Show Notes: Subscribe to the Blogger Genius Podcast: The Problem with Complicated Tech Tools The Common Frustration Have you ever considered all the time and effort wasted on grappling with various tech tools? Whether it's searching for tutorials, hunting for elusive features, or reaching out to support when things go awry, these frustrations are all too familiar. This struggle is an inevitable part of building an online business. A Personal Anecdote My husband David, a tech expert and the mastermind behind MiloTree, despite his technical prowess, faced difficulties connecting to the hotel Wi-Fi during our recent vacation in Miami. This incident highlighted our very reason for creating MiloTree: to provide technology that works seamlessly, allowing users to avoid the chaos that often accompanies building an online business. The Sales Funnel Simplified Attracting People: Using social media to draw in potential customers. Converting Them into Email Subscribers: Offering valuable content to encourage sign-ups. Selling Products or Services: Building trust and making sales to your audience. While the concept is simple, the tools designed to facilitate this process often complicate matters unnecessarily. Introducing MiloTree: A Solution for Simplified Sales Funnels Top of the Funnel: Growing Your Audience MiloTree offers social media pop-ups to help users grow their followers across various platforms, including Instagram, Pinterest, TikTok, YouTube, and Facebook. This feature converts site visitors into followers, establishing a foundation for deeper engagement. Middle of the Funnel: Building Your Email List MiloTree's freebie tool allows users to easily upload their freebies, automatically delivering the content to new subscribers. The platform also provides an AI-generated opt-in page that can be shared on blogs, homepages, and social media. This seamless integration with major email service providers ensures that when someone subscribes, their information is automatically sent to the user’s email service provider. Additionally, users can offer unlimited freebies and implement tripwires—selling products on the thank-you page after someone joins the list. Bottom of the Funnel: Selling Digital Products Milo Tree simplifies the process of selling digital products. Users can set up their products directly from the MiloTree dashboard, providing a name, price, and description. The platform generates an AI-created sales page, and users can also offer coupons and upsells to enhance their sales strategy. The key takeaway is that MiloTree is designed to work effortlessly, eliminating confusion and headaches. Overcoming the Fear of Switching Tools I acknowledge that switching tools can seem daunting, especially for those who have invested in expensive lifetime deals. However, MiloTree can work alongside the tools they are already using, making the transition smoother. I encourage anyone who feels stuck to reach out to me directly via email for assistance. I'm available to help brainstorm product ideas and provide feedbac Solving Problems for Your Audience The key to success in online business lies in solving problems—specifically, the painful problems that truly bother your audience. So consider what issues your products address and whether they align with the six buying triggers I often discuss. Free Guide For those unfamiliar with these triggers, , which is a game changer. Why Choose MiloTree? is affordability, with , significantly lower than many cart competitors. This allows entrepreneurs to focus on creating and connecting with their audience rather than troubleshooting technology. Please share the episode with friends, leave a review, and explore MiloTree’s offerings. For those interested in a one-on-one conversation to determine if MiloTree is the right fit for their business, book a free 15-minute call with me at milotree.com/meet. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!
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The Rise of Personality-Driven Content: How to Stand Out Online
01/08/2025
The Rise of Personality-Driven Content: How to Stand Out Online
Download my free guide to discover the that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers In my first episode of 2025, I sat down with Bjork Ostrom, co-founder of the renowned food blog and the online membership site and podcast . Our conversation delves deep into the evolving landscape of food blogging and content creation. Show Notes: Subscribe to the Blogger Genius Podcast: The Genesis of Pinch of Yum Bjork and Lindsay's journey began with a synergy of complementary skills. Lindsay's passion for social media, recipe development, and photography meshed perfectly with Bjork's focus on business growth and search engine optimization (SEO). This combination allowed them to build a successful platform, even though they didn’t initially plan it that way Actionable Advice: Identify Complementary Skills: If you're working with a partner, identify and leverage each other's strengths. This can create a balanced and effective approach to content creation and business growth. Celebrate Small Wins: In the early stages, celebrate small milestones like gaining a few visitors or making your first dollar. This iterative process can help you stay motivated and recognize progress. The Importance of Adaptability Embracing Change and New Opportunities Bjork and I emphasize the importance of being open to change and adapting to new opportunities. I liken building a business to mining for gold, where entrepreneurs dig deeper when they find promising signs. This mindset of exploration and adaptability is crucial for long-term success. Actionable Advice: Stay Open to Shifts: While it's essential to pursue what you love, remain flexible and responsive to market needs. This can lead to unexpected success. Experiment and Pivot: Don't be afraid to test new ideas and pivot based on feedback and results. The ability to adapt is a significant advantage in the ever-changing digital landscape. Outside-In vs. Inside-Out Business Building I advise against building a business solely based on a personal idea without validating it through feedback. This "outside-in" approach contrasts with "inside-out" business building, where one assumes their idea will resonate with everyone Actionable Advice: Seek Input from Others: Before investing significant time and resources, discuss your ideas with others to gain insights and refine concepts. This can help you identify genuine market needs and avoid costly mistakes. Engage in Conversations: By engaging in conversations with your audience and peers, you can gather diverse perspectives that help shape your ideas into something viable. The Role of Community and Collaboration Bjork emphasizes that building a successful business often requires a diverse set of skills. Entrepreneurs may possess some of these skills but will likely need to surround themselves with others who can fill in the gaps. This collaborative approach enhances the quality of the work and fosters a supportive network. Actionable Advice: Collaborate with Others: Surround yourself with individuals who complement your skills and can provide valuable feedback and encouragement. Engage with Your Community: Building a community around your content can provide support, feedback, and opportunities for growth. The Evolution of Content Creation Bjork reflects on how the food blogging industry has evolved from sharing simple recipes to creating comprehensive guides that cover every aspect of a topic. This shift was driven by SEO strategies, but recent updates have shifted the focus back to more human-centric content. Actionable Advice: Focus on Quality Content: While SEO is important, prioritize creating valuable and engaging content that resonates with your audience. Incorporate Personal Storytelling: The next phase of food blogging will prioritize personal storytelling and connection over mere information exchange. Share your unique voice and experiences to build genuine connections with your audience. The Impact of AI on Content Creation Leveraging AI for Efficiency and Creativity Bjork and I discuss the role of artificial intelligence (AI) in their creative processes. We find AI to be an invaluable tool for brainstorming, refining ideas, and streamlining tasks. While AI may not replace jobs, those who effectively utilize AI will have a competitive advantage. Actionable Advice: Use AI as a Tool: Incorporate AI tools to enhance your productivity and creativity. AI can help with content generation, organization, and analysis. Blend Human Creativity with AI: The future of content creation will involve a blend of human creativity and AI assistance. Use AI to handle repetitive tasks, allowing you to focus on creative and strategic aspects. The Future of Food Blogging Bjork notes that many creators have experienced significant drops in traffic due to algorithm updates, making it harder to build a successful online presence. He encourages aspiring bloggers to adopt a holistic approach to their business, utilizing various platforms and strategies to create compelling content. Actionable Advice: Diversify Your Platforms: Don't rely solely on one platform for traffic and revenue. Utilize social media, podcasts, and other forms of content to reach a broader audience. Stay Informed and Adapt: Keep up with industry trends and algorithm changes. Be prepared to adapt your strategies to maintain and grow your online presence. Conclusion By focusing on quality content, building genuine connections with your audience, and remaining adaptable in the face of industry changes, you can position yourself for success in the dynamic world of food blogging. Embrace the tools and resources available to you, foster a mindset of experimentation, and continue to innovate in your content creation journey. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with !
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Hear What This Cool Expert Has to Say about SEO (Rebroadcast)
01/01/2025
Hear What This Cool Expert Has to Say about SEO (Rebroadcast)
🎯 Looking to sell digital products in 2025? 🚀 , set up your first product or freebie in just 5 minutes, and experience how crazy simple it is—head to milotree.com to get started! ✨ This is a rebroadcast episode of my conversation with SEO expert and DJ, . If you are looking for successful SEO strategies today, this is the episode for you! Show Notes: The SEO Landscape: Decoding Google’s Algorithm Updates What are essential SEO strategies for success today? In this episode of The Blogger Genius Podcast, we delve into the that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google’s algorithms. Deciphering Google’s Current Mindset Google’s recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to and consider that engages with audiences across various platforms. The Plight of Niche Bloggers The impact of Google’s updates on niche bloggers can be devastating, as seen with a Trader Joe’s enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, , or exploring other social media platforms like . This approach can help break free from the patterns that led to being grouped with negatively impacted sites. Embracing AI in Content Creation The rise of presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google’s guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value. Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at and continue building the blog and business of your dreams. Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast. MiloTree, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the , software designed for non-techies to sell digital products and grow their audiences easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, coupons and excellent customer support. !
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5 Proven Strategies to Build a Thriving Online Business in 2025 (REBROADCAST)
12/27/2024
5 Proven Strategies to Build a Thriving Online Business in 2025 (REBROADCAST)
.👈 In this latest rebroadcast episode of the Blogger Genius Podcast, I dive into the evolving world of blogging and online entrepreneurship. With the rise of artificial intelligence, frequent changes to Google's algorithms, and a decline in revenue from traditional monetization methods, many bloggers are facing significant challenges. However, here's a roadmap to success with five actionable strategies that can help you thrive in this new environment. Introduction There have been substantial shifts in the blogging and online business. Many bloggers have reported drastic drops in traffic, with some experiencing declines of up to 80 or 90%. The key to overcoming these challenges, lies in two main areas: growing an audience and selling to that audience. If you have "1,000 true fans," and each fan spends $100 on your products or services in a year, you can generate $100,000 in revenue. Show Notes: Subscribe to the Blogger Genius Podcast: Five Key Strategies for Success Here are the five essential strategies that bloggers and online entrepreneurs should implement to build a successful business without feeling overwhelmed: 1. Define Your Niche Why It Matters: A well-defined niche helps you stand out in a crowded market. It allows you to communicate the specific problems you solve, attracting the right audience. Actionable Tips: Avoid broad categories like "interior design" or "baking." Instead, narrow it down to something more specific, such as "interior design for small urban apartments" or "baking gluten-free desserts for busy parents." Clearly articulate your niche in your blog's tagline, about page, and social media profiles. Regularly revisit and refine your niche based on audience feedback and market trends. Expert Insight: The more specific you are, the easier it is for your audience to understand what you offer and why they should follow you. 2. Build Your Personal Brand Why It Matters: A strong personal brand fosters trust and loyalty among your followers. It differentiates you from competitors and makes your content more relatable. Actionable Tips: Consistently showcase your unique perspectives and how you can help your audience. Share personal stories and experiences, but always tie them back to how they benefit your audience. Use a consistent tone, style, and visual identity across all platforms. Expert Insight: Your personal brand is your "vibe." Connect on a personal level while keeping the focus on improving your audience's lives. 3. Diversify Your Traffic Sources Why It Matters: Relying solely on Google for traffic is no longer viable due to frequent algorithm changes. Diversifying traffic sources reduces risk and increases reach. Actionable Tips: Explore alternative platforms like Pinterest and Instagram. Pinterest is great for driving blog traffic, while Instagram is effective for building a personal brand. Experiment with emerging platforms like Threads, but gather data to assess their effectiveness. Use keywords strategically across all platforms to ensure your content reaches the right audience. Expert Insight: Do not put all your eggs in one basket. Diversifying your traffic sources can help you reach a broader audience and mitigate the impact of changes on any single platform. 4. Grow Your Email List Why It Matters: An email list is essential for building deep relationships with your audience and making sales. It provides a direct line of communication with your followers, independent of platform algorithms. Actionable Tips: Create valuable lead magnets (e.g., eBooks, checklists, webinars) to encourage sign-ups. Use pop-ups, landing pages, and social media to promote your email list. Regularly send valuable content to your subscribers to nurture relationships and build trust. Expert Insight: Here's your sales funnel: blog content and social media attract visitors, but the goal is to move them onto your email list, where you can provide value and nurture relationships. This connection is where true sales happen. 5. Use Simple Tech Tools Why It Matters: Technology can be overwhelming, but simple, effective tools can streamline your workflow and enhance productivity. Accessible and affordable tools can help you achieve your goals without the hassle of complex technology. Actionable Tips: Seek out user-friendly tools that address your specific needs. For example, the MiloTree pop-up app helps grow social media followers and email subscribers. Avoid overcomplicating your tech stack. Focus on tools that offer the most value with the least complexity. Regularly evaluate and update your tools to ensure they continue to meet your needs. Expert Insight: We created to find a simple, affordable solution for bloggers and online entrepreneurs to sell digital products and services. We offer a 30-day free trial so you can see for yourself how powerful this is. If you don't think you're ready, I'm going to say jump anyway! Get going! MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with ! Other Related Blogger Genius Podcast episodes You’ll Enjoy:
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From Panic to Profit: Turning Google Changes into Blogging Opportunities
12/18/2024
From Panic to Profit: Turning Google Changes into Blogging Opportunities
to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 In this week's episode of The Blogger Genius Podcast, I sat down with seasoned bloggers and hosts of the , Christina Hitchcock and Corinne Schmidt, to discuss effective monetization strategies for bloggers and creators who have been impacted by Google algorithm changes. Understanding the Impact of Google Algorithm Changes Christina Hitchcock's Experience Christina Hitchcock shared her observations on the recent shifts in Google's algorithms. While she hasn't been directly targeted, she has noticed a decline in traffic as her previously high-ranking content has slipped down the search results. Christina views these changes as an opportunity to pivot and explore new avenues in blogging, emphasizing the importance of adaptability. Corinne Schmidt's Perspective Corinne Schmidt echoed Christina's sentiments, noting a 25% drop in traffic year-over-year despite her strong keywords remaining intact. As a single mom relying on blogging for income, Corinne expressed the stress of these changes but also highlighted the excitement of exploring new creative avenues. She believes the current environment has leveled the playing field, encouraging bloggers to return to creativity and experimentation. Show Notes: Subscribe to the Blogger Genius Podcast: Actionable Monetization Strategies Growing and Engaging Your Email List Both Christina and Corinne emphasized the importance of email marketing as a powerful tool for monetization. Christina's Approach Doubling Email List: Christina has doubled her email list in the past year, reaching just under 75,000 subscribers. Segmentation: She segments her audience based on their interests—recipes or printables—and sends tailored emails accordingly. Consistent Engagement: Christina emails her list every day, alternating between recipe and printable content, which helps build relationships and drive sales. Corinne's Strategy Printable Opt-Ins: Corinne uses printable opt-ins to grow her email list. Collaborations: She engages in collaborations with other bloggers to share content and drive traffic, participating in themed collaborations and bundles to reach new audiences. Leveraging Purchasing Triggers Use these six purchasing triggers to develop products that resonate with your audience: Making Money Saving Money Saving Time Promoting Happiness Alleviating Pain Raising Social Status By evaluating products against these triggers, bloggers can enhance their marketing and sales efforts. Jillian suggests using tools like ChatGPT to brainstorm product ideas that align with these categories. Exploring New Traffic Sources Corinne shared her success with push notifications, which allow users to subscribe to updates from her site. Despite her initial skepticism, she found that push notifications significantly increased site visits. This demonstrates the value of exploring different traffic sources to drive engagement. Utilizing Content Syndication Christina discussed her experience with MSN's partner program, which requires consistent publishing to gain approval. Syndicating content through MSN not only drives traffic but also generates ad revenue. Christina highlighted the benefits of using tools that simplify content formatting, such as slideshow galleries. Testing and Iteration Both Christina and Corinne stressed the importance of testing various strategies to find what works best. They shared their experiences of trying different approaches, from push notifications to content syndication, and how some methods may not yield immediate results but can pay off over time. Building Relationships with Subscribers The speakers emphasized the importance of building relationships with subscribers by providing value through free content and then offering relevant products. Christina mentioned that once someone opts in for a freebie, they are more likely to consider purchasing additional products. Long-term Strategy I encouraged bloggers to think beyond immediate sales and consider long-term strategies, such as creating membership programs or subscription services. By addressing ongoing problems faced by their audience, bloggers can develop sustainable income streams. Overcoming Self-Doubt The speakers acknowledged that many bloggers struggle with self-doubt regarding the value of their offerings. They encouraged listeners to recognize the worth of their content and to be confident in charging for it. By reframing their mindset, bloggers can better position themselves in the market. Conclusion Embrace experimentation and not take failures personally. Monetizing your expertise doesn't have to be overwhelming; instead, it can be a journey of learning and adaptation. The key takeaway is to start small, test ideas, and leverage community support to find success in the ever-evolving blogging landscape. Connect with Christina and Corinne through their podcast, The Smart Influencer Podcast, where they share insights and lessons learned from their blogging journeys. For those interested in the six purchasing triggers discussed in the episode, Jillian offers a free resource available at , encouraging everyone to take the first step toward growing their audience and monetizing their expertise. This episode serves as a reminder that while the blogging landscape may be changing, there are always new opportunities to explore and strategies to implement for success. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with !
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Digital Products for Food Bloggers: How to Turn Recipes into Revenue
12/11/2024
Digital Products for Food Bloggers: How to Turn Recipes into Revenue
In my recent episode of the Blogger Genius Podcast, I'm interviewing Megan Porter, host of the Eat Blog Talk podcast, about the world of food blogging now. Megan shares her thoughts on the current trends and challenges in the food blogging space including how food bloggers are finding success right now in diversifying their traffic and selling their knowledge as digital products. Key Trends in Food Blogging Diversifying Traffic Sources One of the most significant trends Megan highlights is the shift away from relying solely on Google for traffic. With recent algorithm changes causing fluctuations in traffic, many bloggers are turning to alternative sources like Pinterest. : Treat Pinterest not just as a social media platform but as a search engine. Conduct keyword research to optimize your pins and ensure they are discoverable. Create Multiple Pins for Each Post: Develop various pins for each blog post, targeting different use cases and scenarios. For example, a chili recipe could be marketed for family dinners, camping trips, or potlucks. Consistency is Key: Plan to invest at least six months to a year into your Pinterest strategy before expecting significant results. Create around five unique pins for each new blog post and update older content regularly. Updating Older Content Another trend Megan discusses is the practice of updating older blog posts. This strategy helps maintain or boost traffic by improving the relevance and searchability of your existing content. Audit Your Content: Regularly review your blog archives to identify posts that could benefit from updates. Focus on improving the quality, adding new information, and optimizing for current SEO best practices. Repurpose Content: Consider repurposing older content into new formats, such as videos, infographics, or social media posts, to reach a broader audience. The Impact of Google Changes Building Authority and Expertise Google's algorithm changes have made it more challenging for newer bloggers to gain traction. Megan emphasizes the importance of building authority and expertise over time. Consistency and Persistence: Stay committed to producing high-quality content consistently. It may take time, but persistence is key to building credibility. Develop a Unique Point of View: Differentiate yourself by sharing your opinions and personal experiences. Authenticity can attract a loyal audience who resonates with your perspective. Focus on Domain Authority: Work on building your domain authority by earning backlinks from reputable sites, guest posting, and collaborating with other bloggers. Monetization Strategies Exploring Digital Products Megan and I discuss digital products as a potent revenue stream for food bloggers. With a solid email list, bloggers can effectively market ebooks, online challenges, and other digital offerings. Understand Your Audience: Conduct surveys or engage with your audience to understand their needs and preferences. Tailor your digital products to meet these demands. Start Small: Even with a smaller email list (around 1,000 to 2,000 subscribers), you can find significant potential for income. Focus on delivering value and building trust with your audience. Evaluate and Double Down: Regularly assess your monetization efforts to identify what is generating income. Double down on successful strategies and refine those that are underperforming. Affiliate Marketing Despite the challenges posed by Google’s algorithm changes, affiliate marketing remains a viable income source for many bloggers. Create High-Quality Content: Focus on producing content that genuinely serves your audience. High-quality, informative posts are more likely to attract and retain readers. Diversify Affiliate Programs: Don’t rely on a single affiliate program. Explore various programs and products that align with your niche and audience interests. Transparency and Trust: Be transparent about your affiliate relationships and prioritize building trust with your audience. Authentic recommendations are more likely to convert. Leveraging AI in Blogging Embracing AI as a Tool Initially, there was concern about AI's impact on blogging. However, many bloggers are now embracing AI as a valuable tool for brainstorming and content creation. Use AI for Idea Generation: Utilize AI tools to brainstorm content ideas and generate prompts. This can help overcome writer’s block and provide fresh perspectives. Collaborative Writing: Treat AI as a supportive companion in your writing process. Use it to refine your writing and explore new angles. Stay Updated: Keep abreast of the latest AI tools and technologies that can enhance your blogging efforts. Experiment with different tools to find what works best for you. Community and Support Building a Supportive Community Megan highlights the importance of community among bloggers. She runs various groups and memberships designed to provide support and connection for food bloggers. Join Blogging Communities: Participate in online groups, forums, and memberships where you can share challenges, seek advice, and celebrate successes with fellow bloggers. Network and Collaborate: Build relationships with other bloggers in your niche. Collaborate on projects, guest post on each other’s blogs, and share each other’s content. Mentorship and Learning: Seek out mentors and learning opportunities within the community. Continuous learning and support can help you navigate the ups and downs of blogging. Overcoming Burnout and Staying Focused Managing Burnout Burnout is a common struggle among bloggers, especially those who are creative and often drawn to new ideas and projects. Regularly Assess Priorities: Ensure that your efforts are directed toward activities that will yield the best results. Focus on what aligns with your goals. Set Achievable Goals: Break down your long-term vision into smaller, manageable goals. This can help you stay motivated and track your progress. Stay Connected to Your “Why”: Understand the reasons behind your blogging journey. Staying connected to your purpose can help you push through challenges and remain focused. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with !
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New Strategies to Unlock Pinterest Success in 2025
12/04/2024
New Strategies to Unlock Pinterest Success in 2025
.👈 In my latest episode of , I welcome back Kate Ahl, founder of , for her fifth appearance on the show. Together, we delve into the current challenges faced by content creators and online entrepreneurs and opportunities, particularly in the realm of Pinterest marketing. This episode is packed with valuable insights and actionable advice to help you navigate the ever-changing digital landscape and find success on Pinterest. Show Notes: Subscribe to the Blogger Genius Podcast: Understanding the Current Digital Marketing Landscape The Shift from Traffic to Problem-Solving Kate and I kick off the conversation by addressing the uncertainty that has characterized the past year for many in the digital space. Kate emphasizes the importance of shifting one's mindset from merely focusing on traffic to solving problems for the audience. This approach can lead to significant success, especially in a time when many creators are feeling the impact of changes in ad revenue and traffic patterns. The Role of Pinterest as a Visual Search Engine Despite the challenges, Pinterest remains a powerful visual search engine that can drive traffic, sales, and email signups. Kate confirms that while organic traffic is still viable, creators should not shy away from utilizing paid ads. Pinterest is enhancing its ad integrations, which can help in selling products and generating leads. Key Strategies for Pinterest Success Clarify Your Purpose Reassess why you are using Pinterest and what you hope to achieve—whether it's driving traffic, generating sales, or building an email list. Define clear goals and align your Pinterest strategy accordingly. Optimize Your Profile Ensure that your Pinterest profile accurately reflects your brand and offerings. Use relevant keywords in board names, descriptions, and pin titles to enhance visibility. Regularly update your profile to keep it fresh and relevant. Conduct Keyword Research Use the Pinterest trends tool to identify popular topics and incorporate those keywords into your content. Refresh your keywords periodically to stay aligned with current trends. Analyze what is currently trending on Pinterest and adapt your content strategy accordingly. Analyze Your Pins Regularly review your pins to determine which images and keywords are performing well. Use this analysis to inform future content creation and optimization strategies. Experiment with different pin formats and styles to see what resonates with your audience. Adapting to Seasonal Trends Kate emphasizes the importance of tailoring Pinterest content to seasonal trends. For instance, the approach to promoting gold earrings may differ based on the time of year—focusing on styling tips during summer events like weddings, while shifting to gift-giving ideas around holidays like Mother's Day or graduations. This adaptability is crucial for maximizing engagement and performance on Pinterest. The Impact of Emerging Technologies Embracing AI in Marketing We touch on the role of AI in content creation and marketing. Kate discusses the potential of AI-generated images, particularly in the context of Pinterest. While acknowledging the benefits, she cautions against using AI images that may misrepresent products, especially in the food industry. Authenticity and integrity remain paramount in maintaining trust with audiences. Looking Ahead to 2025 As the episode wraps up, we reflect on the future of business in 2025. We discuss the importance of being open to learning new skills and adapting to changes in the market. we both feel optimism about the opportunities that lie ahead, particularly in leveraging AI and fostering genuine connections. Building a Community and Authentic Connections Networking and Authentic Connections Both Kate and I stress the importance of networking and building authentic relationships in the business landscape. We encourage listeners to engage in person, attend events, and connect with others to foster collaboration and growth. This human connection is seen as vital in navigating the complexities of online business. The Importance of Personal Connection Kate emphasizes that Pinterest users often start their searches with specific pain points rather than brand names. This insight highlights the need for content creators to position themselves as solutions to these problems, making it essential to connect with users on a personal level. Conclusion Kate and I recommend content creators embrace change, prioritize authenticity, and leverage the evolving tools at your disposal to thrive in the digital marketplace. By focusing on foundational strategies, staying informed about trends, and engaging with their audience, creators can navigate the evolving digital marketing landscape and build sustainable businesses. Try MiloTree for 30 Days Free Try out , the software we've created to help users grow and monetize their audience. The first 30 days are completely free, making it an easy option for those looking to experiment with new freebies and digital products. ! Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your follow
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Guided Thanksgiving Meditation: Embracing Gratitude and New Beginnings
11/27/2024
Guided Thanksgiving Meditation: Embracing Gratitude and New Beginnings
In my recent episode of The Blogger Genius Podcast, I recorded my newest Thanksgiving guided meditation reflecting on our past year, expressing gratitude, and setting our intentions for the year ahead. Here's the transcript of the meditation to read and enjoy. Happy Thanksgiving! Transcript of my 2024 Thanksgiving Meditation: Embracing Gratitude and New Beginnings Jillian Leslie 00:00:04 Hello and welcome back to The Blogger Genius Podcast. I am Jillian Leslie, your host. If you've been listening to my podcast for a while, you know, at Thanksgiving I like to record a short guided meditation. So today I'm calling this meditation "Gratitude and New Beginnings" because these are two concepts I hope to focus on in my own life in the coming year. And I thought you might like to also. So together right now, let's put our busyness aside for these ten minutes and focus on the abundance in our lives and the bright possibilities of the year ahead. So let this be a space for clarity, curiosity, and optimism as we set the stage for new beginnings. So let's take a deep breath. In and out. And again, in and out. And let's settle into the present moment. Allow your body to relax. Your shoulders to soften your mind to quiet and your heart to open. And let's start with gratitude. So right now think about the people experiences and lessons that have shaped you this year. Jillian Leslie 00:01:50 So just take a moment and think about what it is that you're grateful for. Now I'm going to pepper this meditation with just a few of my favorite Mark Twain quotes, because I have been seeing them pop up in things I've been reading, and I've been thinking, Mark Twain just has a way of saying things that penetrate. So let's start with this first quote. The best way to cheer yourself up is to try to cheer somebody else. Have powerful, right? So take a moment to reflect on how those small acts of kindness, both given and received, have brightened your life. Is there someone you've said something nice to you and you've watched them smile, and then you smile in response? Or has someone said something nice to you recently and it's touched you, and you know that it's touched them right back. So feel the warmth of those moments and allow yourself to savor them. We all Impact each other. And now consider how gratitude connects us to something larger than ourselves. So let's meditate on the idea that kindness and gratitude transcend all barriers. Jillian Leslie 00:03:28 Picture yourself surrounded by this light of kindness, radiating outward to touch everyone you meet. And as you do. Take a deep breath. In and out. In and out. As we reflect on the year that's passed, it's easy to hold on to worries and regrets. Now, this quote I looked up recently because if there is one that could sum up my life, it would be this quote. I've had a lot of worries in my life, most of which never happened. So yes, I am a worrier. I'm a planner. I'm always looking for the other shoe to drop. I'm looking for where danger is lurking. And I ask you, does this sound familiar? Because I never go back and say to myself, That turned out okay because I've moved on to the next worry. So reminding myself that sometimes I can spend a lot of my effort consumed, consumed with fear about things that never come to pass. And if I could even take one tenth of that energy and put it toward faith, my overall time on this planet might be a lot lighter. Jillian Leslie 00:05:02 And if only I could channel that energy into more positive uses. So this is the intention I'm setting for myself in the new year. It's trusting in myself, trusting in my friends and family, and knowing that if something does not work out, I have the inner strength to deal with it and move forward. I do believe it's better to live in a world of faith than fear, and I will be working on that. And if you're a worrier too, I challenge you to do the same. Even if it's just in little ways. So please join me. And I'm also going to ask myself, what worries am I holding on to that no longer serve me? Can I say goodbye to them? Can I see them for what they really are? Things that keep me stuck and paralyzed. So together, let's call up a worry. So think of a worry and visualize it in your hands and place it in a box in front of you. And now conjure up another worry. Hold it in your hands. Jillian Leslie 00:06:33 And place it in the box. And finally, a third worry. Hold it and then place it in the box. Now in your mind. Shut the box and push it away from you. So it's no longer near you. So it's completely out of sight. Our fears don't have to define us. And now feel the space we've just created within ourselves a space of peace and openness and readiness for what's to come. And with that, let's take a deep breath. In and out and in and out. Now let's turn our focus toward the future. Imagine what 2025 could hold for you and your business and your family and your dreams. So Mark Twain said, the secret of getting ahead is getting started. I use this exact quote in a bunch of my presentations just to get people to take that first step. So think about what new beginnings you want to embrace in the year ahead. Where can you take that small step forward even today? Please let go of perfection. Embrace, be minus work and lean into progress. Jillian Leslie 00:08:30 So as we picture ourselves moving forward, let's take a deep breath. In and out and in and out. As we envision 2025. Let's approach it with curiosity. Here's another Mark Twain quote I really like. The two most important days in your life are the day you were born and the day you find out why. Let's start that again. As we envisioned 2025, Let's approach it with curiosity. And here's another Mark Twain quote I really like. The two most important days in your life are the day you are born and the day you find out why. Ask yourself, what's my deeper? Why? What fuels me? What lights me up? So let's take a moment to ask yourself that. And now make a note of the first thought that popped into your mind. And make a note of the feeling that idea brought up. Did it light you up? Get you a little excited? So let that purpose guide your vision for the new year. Put on the hat of the helper. Who can you impact? Whose life can you change? This is where you want to go deeper in both your business and your personal life. Jillian Leslie 00:10:26 And I call this having real impact. In fact, picture picture yourself waking up each morning in 2025 with a feeling of hope, creativity and excitement for what lies ahead. So with that vision, take a deep breath. In and out and in and out. Building something new isn't always easy, but it's always worth it when it's aligned with your purpose. 2025 is a year to celebrate your wins, big and small, and let them leave marks of pride and happiness on your heart. You are stronger than you think. With courage, curiosity and resilience, you can create something extraordinary. Take a deep breath in. And out and in and out. One more intention for the year ahead. Think about traveling outside of your comfort zone. Try new things. Meet new people. Take risks. Because this is where the growth happens. What new connections, ideas or opportunities can you open yourself to in 2025? How can you expand your perspective to embrace growth and innovation? Let go of what's not working and instead get curious about what could work. Jillian Leslie 00:12:20 The future is bright. It's full of possibility, and it is waiting for you. So as I close, take one more deep breath. In and out and in and out. Carry with you the gratitude of this moment and the optimism of new beginnings. Remember, 2025 is yours to create one courageous step at a time. Thank you for joining me in this meditation of gratitude and new beginnings. I am so grateful for you, for your vision and your journey. Happy Thanksgiving! I want to hear from you! Now I'd love to hear from you. What are you hoping to create or achieve in 2025 for your business and life? What small, courageous steps are you ready to take? Share your thoughts with me—whether it’s an idea for growth, a goal you're setting, or a worry you're ready to let go of. Let’s make 2025 the year we embrace curiosity, gratitude, and bold action. I’m here cheering you on every step of the way! Email me at [email protected] or —I can’t wait to hear your vision for the future.
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The Essential Mindset Shift Every Blogger Needs for 2025
11/20/2024
The Essential Mindset Shift Every Blogger Needs for 2025
✨MiloTree Black Friday Sale starts November 22nd! !✨ In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, , where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025. Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic. Subscribe to the Blogger Genius Podcast: Key Takeaways Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience. Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales. Website Essentials Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it’s visible without scrolling Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged. Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer. Actionable Tips: Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community. Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for. Strategic Steps: Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams. Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don’t hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated. Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls. Lessons Learned: Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry. Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape. Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the , a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with !
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