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How to Close a Sale: The 10-Step Sales Process That Gets You There
09/28/2026
How to Close a Sale: The 10-Step Sales Process That Gets You There
Most salespeople don’t have a closing problem. They have a sales process problem. When prospecting is random, qualification is weak, discovery gets rushed, or the proposal goes out before the buyer is ready, even a strong salesperson can lose a deal that should have moved forward. In this episode of The Business Mechanic, Vaughn Sigmon breaks down a practical 10-step sales process from prospecting to closing and explains how each step builds momentum toward the sale. You’ll learn how to identify the right prospects, qualify opportunities using BANT, build trust, uncover the customer’s real pain, present a solution without overwhelming the buyer, handle objections, deliver proposals effectively, and confidently ask for the business. Vaughn also explains why the sales process doesn’t end when the customer says yes. Delivery, follow-up, upselling, cross-selling, and referrals are part of building long-term revenue and customer relationships. The big lesson: when a deal stalls, don’t simply decide you need to “get better at sales.” Find the broken step. Fix the broken step. Then run the process again. What You’ll Learn Why many closing problems actually start earlier in the sales process How to prospect for the right opportunities instead of simply staying busy How to qualify prospects using Budget, Authority, Need, and Timeline Why trust and discovery need to happen before presenting your solution How to handle objections without becoming defensive Why you should walk prospects through proposals instead of just emailing them How to ask for the sale clearly and confidently Why delivery, upselling, cross-selling, and referrals belong in your sales process Timestamps 00:24 – Why Salespeople Have a Process Problem 03:37 – Step 1: Prospect 05:27 – Step 2: Qualify 07:08 – Step 3: Connect and Build Trust 08:27 – Step 4: Identify the Pain 09:43 – Step 5: Present the Solution 10:46 – Step 6: Handle Objections 11:58 – Step 7: Issue the Proposal 13:13 – Step 8: Close 14:14 – Step 9: Deliver 15:02 – Step 10: Upsell, Cross-Sell, and Grow 16:41 – Find and Fix the Broken Step 18:02 – Sales Training, Book & Next Steps Links 📘 Want to stop losing good sales opportunities and build stronger sales fundamentals? Get Vaughn Sigmon’s new book: 🤖 Want your sales team to execute more consistently and get support when they need it? Explore , RDL’s intelligent sales enablement solution. 🎯 Need a stronger sales process and a team that can execute it consistently? Explore sales training and development from . Join our mailing list to receive our team's latest news and updates. Don’t worry; your information will not be shared. We hate SPAM. We will never sell your information for any reason. Contact for a Free Consultation
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