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The Catalyst Effect with Rich Keller

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just ‘One Word’. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. I’ll also talk directly to you and reveal the ‘One Word’ for brands such as Starbucks, Apple, SPANX and Oreo. I’ll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Join me on my mission to transform one million lives ‘One Word’ at a time.

info_outline Ella’s Journey of COURAGE: The Night That Almost Ended Her Story! 10/24/2025
info_outline In Honor Of Hallie: Myles' Journey Through Loss & Discovery 10/09/2024
info_outline Sally Joy Wolf: Gratitude in the Face of Metastatic Cancer 05/09/2024
info_outline Happy Jack: A Mom's Quest to Continue Her Son's Legacy 12/15/2023
info_outline Brooke Eby: Fighting 'ALS' With Humor! 08/23/2023
info_outline Leslie Weirich: Sharing her son Austin’s story to wage war against youth suicide! 05/05/2023
info_outline How my 𝐓𝐄𝐃𝐱 experience made me believe I have an idea worth sharing! 03/03/2023
info_outline Dolly Parton: Disrupting “COUNTRY MUSIC” utilizing her ‘One Word’ personal brand! 09/27/2022
info_outline Franzi Ibscher: What is her 'One Word’ personal brand ? 05/05/2022
info_outline Maria Gilfoyle: How discovering her 'One Word’ personal brand transformed her life! 02/22/2022
info_outline 8 strategies that will turn a product or service into a brand! 01/13/2022
info_outline Brian Ondrako: Developing "JUST GET STARTED" utilizing his 'One Word' personal brand! 12/20/2021
info_outline The 3 key principles of marketing using a house analogy! 11/09/2021
info_outline Alexa Gambardella: How discovering her 'One Word’ personal brand transformed her life! 10/11/2021
info_outline Cheerios: Disrupting “CEREAL” using just ‘One Word’! 09/14/2021
info_outline Rob Lawless: Developing "ROBS 10K FRIENDS" utilizing his 'One Word' personal brand! 08/02/2021
info_outline Google: Disrupting “INTERNET SEARCH” using just ‘One Word’! 07/19/2021
info_outline Warby Parker: Disrupting the “EYEWEAR INDUSTRY” using just ‘One Word’! 06/11/2021
info_outline Pret A Manger: Disrupting “FAST-FOOD” using just ‘One Word’! 06/03/2021
info_outline Dove: Disrupting “BEAUTY CARE” using just ‘One Word’! 05/28/2021
info_outline Klondike Bars: Disrupting “ICE CREAM” using just ‘One Word’! 05/14/2021
info_outline BRENE BROWN: Disrupting “SELF-PERCEPTION” utilizing her ‘One Word’ personal brand! 05/06/2021
info_outline Aditya Desai: Landing a “COLLEGE ACCEPTANCE” utilizing his ‘One Word’ personal brand! 04/29/2021
info_outline KIND: Disrupting the “SNACK FOOD INDUSTRY” using just One Word! 04/23/2021
info_outline American Idol: Disrupting the “MUSIC INDUSTRY” using just One Word! 04/17/2021
info_outline Mastercard: Disrupting “CREDIT CARDS” using just One Word! 04/07/2021
info_outline Dentyne: Disrupting “BAD BREATH” using just One Word! 03/29/2021
info_outline Brittany Fleck: Developing “PERENNIAL” utilizing her ‘One Word’ personal brand! 03/23/2021
info_outline Carson Sweezy: Developing “SWEETZ&SAVORYZ” utilizing his ‘One Word’ personal brand! 03/15/2021
info_outline Sesame Street: Disrupting “EDUCATION” using just 'One Word'! 03/08/2021
 
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