The Cred Podcast
On every episode we will interview an authority across different industries who has deep industry knowledge and vast experience in the field. On this season of The Cred podcast, we will seek to understand the art and science of decision making.
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Call the Shots. Own the Outcomes. A Founder’s Framework with Jon Reilly
04/17/2025
Call the Shots. Own the Outcomes. A Founder’s Framework with Jon Reilly
What does real ownership look like in leadership? In this episode, Mack McKelvey sits down with Jon Reilly, co-founder and CEO of Akkio, to explore the kind of decision-making that builds momentum. Jon breaks down his mental model for making decisions—from obvious 80/20 calls to murky 51/49s—and shares how speed, clarity, and accountability help his team move faster and smarter. He also discusses the importance of hiring people with a strong sense of ownership—those willing to make decisions, stand by them, and lean in to learn from their mistakes. We talk about: 💡 Why decision paralysis is the enemy of progress 🎯 Why prioritization is as critical as the decisions themselves 💥 What it means to bet on yourself—and stake your reputation on it 🛠️ Why “we can do better” isn’t just Jon’s mantra, it’s his leadership operating system Jon also shares why he doesn’t read business books and the power of building a board that challenges you to think bigger. This episode is a must-listen for anyone building, leading, or learning how to make decisions that matter.
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The Opportunity Lens of Decision-Making with Sheila Marmon
04/03/2025
The Opportunity Lens of Decision-Making with Sheila Marmon
This week, host Mack McKelvey sits down with Sheila Marmon, founder and CEO of Mirror Digital, to explore the art of decision-making, overcoming obstacles, and embracing transparency. Sheila reflects on the valuable lessons from her first venture, highlighting the importance of alignment, shared vision, and the power of listening to diverse voices when making decisions. At Mirror Digital, Sheila has built a tech-enabled media company that helps brands connect with diverse, trend-setting audiences. Her approach to decision-making is clear: “Decisions aren’t always easy, but you have to move when something is pressing. And if you make a bad decision, you pivot. Understanding the cost of not making the decision allows me to move forward with making decisions and trying new things.” For Sheila, decision-making is a practice, not a process. Her "test and learn" mentality fosters a culture of experimentation, growth, and continuous learning. By standardizing smaller decisions, she frees up mental space for bigger challenges, creating a democratic culture at Mirror Digital that stays in tune with the cultural zeitgeist. In a world that never stops changing, Sheila is always looking ahead, staying curious, and challenging herself and her team to never settle.
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The Ripple Effect of Leadership Decisions with Jason Kaplan
03/27/2025
The Ripple Effect of Leadership Decisions with Jason Kaplan
The Ripple Effect of Leadership Decisions with Jason Kaplan Every decision a leader makes sends ripples through a business, a team, and even a career. In this episode of The Cred Podcast, host Mack McKelvey sits down with Jason Kaplan, CEO of SixMap, to explore the complexities of decision-making in leadership. From navigating tough calls—like leaving a company—to understanding when to go slow and when to move fast, Jason shares insights from his journey as a founder and executive. In leadership, there are no easy answers—if it were easy, someone else would have already made the call.
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Bridging Academic Insight and Real-World Wisdom with Dr. Alvin Glay
03/13/2025
Bridging Academic Insight and Real-World Wisdom with Dr. Alvin Glay
In this episode, Dr. Alvin Glay, Chief Strategy Officer at Response Media, shares his approach to decision-making—blending data with contextual intelligence. Drawing from his experience as a Liberian refugee, Dr. Glay explains how navigating uncertainty and high-pressure situations sharpened his ability to make fast, high-stakes decisions. For Alvin, no decision is too small, every mistake is a data point for future decisions, and great leaders equip their teams with the tools to make confident decisions. 🎧 Tune in to learn: 🔹 Why data informs, but context drives decisions 🔹 The importance of teaching decision frameworks to avoid bottlenecks 🔹 The lessons behind a $250,000 mistake 🔹 Why moving fast doesn’t mean skipping the learning process Insightful, inspiring, and packed with academic insight and real-world wisdom.
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AI as an Ally: Minerva Tantoco on Keeping Humans in the Loop.
03/06/2025
AI as an Ally: Minerva Tantoco on Keeping Humans in the Loop.
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Breaking Down Decisions: From Gut Instincts to AI Insights with Dr. Aaron Andalman
02/20/2025
Breaking Down Decisions: From Gut Instincts to AI Insights with Dr. Aaron Andalman
In this episode of The Cred Podcast, Mack McKelvey sits down with Dr. Aaron Andalman, Chief Science Officer and co-founder of Cognitiv, to break down the science behind decision-making. With a Ph.D. in Neuroscience from M.I.T. and research experience as a Helen Hay Whitney Fellow at Stanford, where he developed advanced computational microscopy methods to study learning and memory, Aaron brings a unique perspective to the table. He covers: Balancing the rigor of academia with the fast-paced nature of tech The science behind gut instincts Key traits of top decision-makers AI’s role in making faster, smarter choices How free will (if it exists) factors into it all
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Credibly Irreverent: Terry Kawaja Unfiltered
12/12/2024
Credibly Irreverent: Terry Kawaja Unfiltered
In this episode of The Cred Podcast, Mack McKelvey sits down with Terry Kawaja, founder and CEO of Luma Partners and a leading voice in the ad tech industry Terry shares his nuanced approach to decision-making: moving quickly on small matters, while deliberately hitting the “pause button” on larger decisions. "I usually have a gut instinct right away,” he explains, “but I have a pause button now. I don't allow myself to make a big decision quickly. I sit on it, I sleep on it, think about it. Sometimes I'll bounce it off a few people I trust.” Known for his objective credibility, Terry also opens up about the bold decisions he's made in the past and how they’ve paid off. "I would rather ruffle some feathers and be right in the long run because people notice.” Plus, tune in at the end for Terry’s industry predictions for the year ahead!
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Gut Intuition, Diverse Perspectives, and the Midlife Chrysalis with Andrea Sullivan
12/05/2024
Gut Intuition, Diverse Perspectives, and the Midlife Chrysalis with Andrea Sullivan
In this episode of The Cred Podcast, host Mack McKelvey sits down with Andrea Sullivan, President of vYve, a leadership acceleration program within Vayner Media. Andrea dives into the challenges modern leaders face, from the impact of stress on decision-making to the importance of delegating decisions and balancing gut intuition with diverse perspectives. She also discusses the "Midlife Chrysalis" and the power of building a culture of kindness and inclusivity as a leader. Plus, tune in to discover how Andrea’s first job at a farmer’s market shaped the foundation of her marketing philosophy.
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Timing Your Decisions with Mickey Alam Khan
11/21/2024
Timing Your Decisions with Mickey Alam Khan
In this episode of The Cred Podcast, we’re joined by Mickey Alam Khan, CEO of Luxury Roundtable, global luxury expert, brand builder, and turnaround specialist. Renowned for his ability to anticipate and capitalize on market shifts, Mickey has founded influential publications like Luxury Daily, Mobile Marketer, and American Marketer, and successfully navigated four business exits—making decision-making his specialty. Mickey shares his approach to swift decision-making (24-48 hours max), why you can’t live with regret, and the few times a coin comes into play. “You make the decisions for the times you live in. You cannot second-guess yourself. Yes, you'll make bad decisions. I made a couple of bad decisions in my life and you know what? They brought me to where I am today.” You’ll also hear his unique take on the value of a college education, not as a qualification, but as a critical life experience that teaches social navigation, adaptability, and interpersonal skills—something that even the likes of Zuckerberg and Gates could have benefited from, in his view. Tune in for a fascinating conversation on the mindset that drives success, how to trust your instincts, and why timing is everything.
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The Future of Decision-Making with Kate O'Neill
11/07/2024
The Future of Decision-Making with Kate O'Neill
In this episode, we’re joined by “Tech Humanist” Kate O’Neill, a global keynote speaker, author, and executive advisor renowned for her expertise in helping leaders navigate the future of technology, transformation, and human-centered innovation. With over 25 years of experience, Kate shares insights on how executives can make smarter decisions in the age of AI, balancing the immediate need for digital adaptation with the long-term vision for meaningful, human-centric progress. She also discusses themes from her upcoming book, What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That’s Moving Too Fast, offering tools to help leaders manage the pressure of rapid change while fostering responsible innovation that benefits both people and business. As a pioneer of Strategic Optimism, Kate empowers leaders to leverage technology—not just as a tool for efficiency but as a way to enrich human experience. In this conversation, we dive into the role of AI in executive decision-making, the importance of foresight, and the ethical considerations that must guide businesses through rapid technological change. Tune in to hear how you can rethink the way you’re thinking, innovate responsibly, and understand the longitudinal impacts of your decisions.
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The Role of Failure in Success with Gary Goldberg
10/31/2024
The Role of Failure in Success with Gary Goldberg
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gary Goldberg, Founder and President of SquadLocker, Inc., to explore the complexities of leadership, decision-making, and the powerful role of failure in success. Drawing from his early experiences observing his father build a successful textile business, Gary shares valuable insights that shaped his approach to leadership and innovation. When it comes to decision-making, Gary stresses that everything should be wrapped in the company’s goals, cautioning that leaders often overlook the importance of communicating and truly contextualizing those goals for their teams. “Not only do we have to set goals and get people beating the drum to the mantra, but these people in their individual work style have to contextualize the mantra for their own passions.” In this candid conversation, Gary also opens up about the challenges and rewards of managing people: "The hardest thing about businesses is the people. The best thing about businesses is the people." He offers advice for aspiring leaders, encouraging them to embrace failure as a crucial part of the journey: "Take pleasure and triumph in your failures. Don’t fear them. The majority of my career has been a series of failures leading to an accomplishment. And I tell people I fail forward.” Tune in to discover how Gary leverages passion, curiosity, and creativity in every decision he makes.
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Bumpers, Bets, and Context: Paul Hanges’ Approach to Decision-Making
10/17/2024
Bumpers, Bets, and Context: Paul Hanges’ Approach to Decision-Making
Description: In this episode of The Cred Podcast, host Mack McKelvey chats about decision-making with Paul Hanges, CEO of JibJab, where the mission is to spread joy. Paul believes in empowering his team to make decisions by acting as the "bumper" in the bowling lane—guiding them while providing the context necessary for them to see the bigger picture. He explains, “I'm going to guide you to knock down the pins and make sure you're not veering off course, but I'm not here to do the work for you.” Rejecting hustle culture, Paul embraces hyper-prioritization, keeping his schedule as open as possible to support his team and maintain a healthy work-life balance. When it comes to navigating outcomes, Paul draws on his experience playing poker, saying you need to divorce yourself from the idea that the outcomes determine whether a decision was right. Instead, it’s all about embracing data (to a degree), core values, context, and risk tolerance. From managing an emotional piggyback to leading the fondly dubbed “cockroach of the internet,” Paul shares his professorial take on leadership and decision-making, both big and small.
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People Magic, Placing Bets & Perfecting the OODA Loop
10/03/2024
People Magic, Placing Bets & Perfecting the OODA Loop
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gina Bianchini, founder and CEO of Mighty Networks. With an impressive background in the tech world, Gina shares her distinctive approach to decision-making, underscoring the importance of self-care, taking bets, and building a culture that’s safe to fail. At Mighty Networks, Gina and her team harness the OODA Loop Framework—observe, orient, decide, act—to make decisions, continually cycling back to observation. This iterative process strips away emotional biases from decision-making and is most effective when executed with speed. For Gina, effective leadership ultimately hinges on managing your own psychology to make better decisions. As she puts it, “If I work so hard that I’m not in a position to make good decisions, I’m gonna’ fail.” Rejecting the hustle culture that is so prevalent in the Silicon Valley, Gina emphasizes the importance of effective delegation, which allows her to prioritize essential elements that fuel sound decision-making: nutrition, exercise, and adequate rest. “I think it’s very difficult to make good decisions on four hours of sleep.” Gina is passionate about cultivating a culture where it’s safe to fail, encouraging teams to experiment and take strategic bets. She believes that the interplay of these bets often leads to the best discoveries. In the end, Gina’s approach reminds us that successful decision-making thrives on self-care, a solid framework, and creating a culture where innovation can flourish.
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Unapologetically Authentic with Jo Kinsella—Listen to the Whispers, Don’t Wobble & Fail Fast
09/26/2024
Unapologetically Authentic with Jo Kinsella—Listen to the Whispers, Don’t Wobble & Fail Fast
In this episode of The Cred Podcast, Mack sits down with Jo Kinsella, Global President & COO of XR Extreme Reach, to explore her career journey—from backpacking in Bali to breaking into the fintech and adtech industries, and ultimately leading transformation at XR Extreme Reach. With a successful exit under her belt, Jo shares the lessons she’s learned while leading teams through change, launching companies, and embracing authenticity along the way. Her decision-making mantra? “Sit or stand, but don't wobble. Because if you wobble and you're indecisive as a leader then that wobble vibrates throughout the whole company.” Jo’s secret weapon as a leader is listening to her intuition. “I have this crazy intuition I call the whispers, and many women—and men for that matter—don't pay attention to it, or don't pay enough attention to it, or can't even hear it, right? So, I describe myself as the Queen's Gambit without the drugs and the alcohol. I just know what the next move is on the chessboard.” Throughout the conversation, Jo reveals how embracing her authentic self has shaped her leadership style, why it’s crucial to put on your own mask first, and how she helps others prioritize their non-negotiables. Should a college degree be a job requirement? Jo doesn’t think so: “I can teach skills. I need people to be curious and consistent and brave.” This episode is packed with wit, wisdom, and practical advice for leaders at every stage. Tune in to discover why Jo likes to strike while the iron is cold, fail fast, and fill the cracks with culture.
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Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles
09/19/2024
Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles
In this episode of The Cred Podcast, host Mack McKelvey chats with Yelitsa Jean-Charles, founder and CEO of Healthy Roots Dolls. Yelitsa shares the story of how a class project at Rhode Island School of Design turned into her mission to bring more diversity and representation to children's toys. What began in college with just $4,000 has evolved into a national brand, with Healthy Roots Dolls now available in Target stores across the country. Yelitsa opens up about the complexities of decision-making as a leader, emphasizing the importance of asking the right questions. She lives by the mantra, “You can’t say no before you say yes,” and leans on her creative background to view challenges from different perspectives. At the root of her leadership philosophy is a principle she learned during a 3D spatial dynamics class at RISD, where she was working with items like wood, wire, and metals. “We were told to measure twice, cut once. You cannot put those two pieces of wood back together. So whenever I'm approaching a situation where a decision will be detrimental, especially because I've had to deal with the consequences of making the wrong decision, I don't mess around. I'm measuring seven times, 12 times if I have to.” Yelitsa also shares how a customer-centric approach has fueled her growth and the strategies behind scaling a brand from the ground up.
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The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite
09/12/2024
The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite
In this episode of The Cred Podcast, host Mack McKelvey sits down with Marcy Quinn Samet, Founder and Chief Growth Architect of LBRBCOLLECTIVE, to discuss her unconventional career path to the C-suite, where she strategically moved horizontally across roles to master the inner workings of the agency business. Marcy shares insights on quick decision-making, the importance of mentors, and rebounding from mistakes. Tune in to hear her unique take on balancing speed with thoughtful leadership, why she doesn’t believe in work-life balance, and the toughest career decision she ever made. Plus, get a glimpse into her love for the Grateful Dead and an unusual hobby you won’t see coming.
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Solving Hard Problems Through Creative Thinking & Customer Obsession
09/05/2024
Solving Hard Problems Through Creative Thinking & Customer Obsession
In this episode, we sit down with Ronnie Kwesi Coleman, the Co-Founder & CEO of Meaningful Gigs, to explore his remarkable journey from humble beginnings as a college dropout from Ghana to serial entrepreneurship. After successfully selling his startup for over $40M, Ronnie is now on a mission to create 100,000 skilled jobs for Africans through Meaningful Gigs. Ronnie shares insights on the intersection of creativity and technology, the importance of reflecting on failure, and how AI is reshaping the future of creative work. Tune in to hear how Ronnie’s passion for creativity, combined with strategic thinking, has empowered him to make impactful decisions, scale businesses, and navigate the challenges of the modern workforce.
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Aescape with Eric Litman: Revolutionizing Wellness with Robotics and AI
06/06/2024
Aescape with Eric Litman: Revolutionizing Wellness with Robotics and AI
In this episode of The CRED Podcast, host Mack McKelvey sits down with Eric Litman, the founder and CEO of Aescape, to explore the fascinating journey of a tech visionary turned wellness innovator. Eric shares his story of building successful tech companies since the early ’90s, culminating in his latest venture, Aescape. This revolutionary company leverages robotics and AI to deliver personalized, automated massage therapy, offering an unparalleled customer experience. Join us as we dive into the genesis of Aescape, the challenges and rewards of innovating in the wellness industry, and the decision-making frameworks that have guided Eric throughout his entrepreneurial career. From the early days at MediaLets to the groundbreaking innovations of Aescape, Eric’s insights on passion, perseverance, and the importance of intuition and research are not to be missed. Tune in to discover how global travel and cultural experiences have shaped Eric’s journey and how Aescape is poised to transform the world of wellness. Whether you’re an aspiring entrepreneur, a tech enthusiast, or simply curious about the future of wellness, this episode is packed with inspiration and valuable lessons. Don’t miss this exciting conversation with one of the leading minds in tech innovation!
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Empowering Caregivers: Insights from Cariloop's CEO
05/15/2024
Empowering Caregivers: Insights from Cariloop's CEO
Michael Walsh shares a deeply personal journey that led to the founding of Cariloop, a platform designed to support caregivers through every stage of their journey. From his own caregiving experience to working caregivers striving for balance, Michael highlights the importance of providing comprehensive support to caregivers. In addition to Cariloop's vital role in the workplace, Michael discusses his own decision-making process and the evolution of leadership at a growing startup.
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Embracing Change: A Conversation with Julie Bernard
03/20/2024
Embracing Change: A Conversation with Julie Bernard
Join us in this insightful episode as we delve into the leadership journey of Julie Bernard, Chief Marketing Officer at Lily AI. Julie shares her extensive experience in navigating the complexities of the B2B landscape, emphasizing the importance of empowering teams and driving impactful decisions. As a seasoned executive with a diverse background spanning various industries, Julie discusses how she approaches decision-making in both professional and personal realms. She sheds light on the critical role of mentorship, coaching, and trust in fostering a culture of growth and success within teams. From her early career experiences to leading impactful teams of a wide range of sizes, Julie shares practical strategies and valuable lessons learned along the way. This episode is a must-listen for executives looking to enhance their leadership skills, drive positive team dynamics, and make impactful decisions in today's dynamic business environment.
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Connecting Leaders to Their Future Potential with Stephen Bailey
02/21/2024
Connecting Leaders to Their Future Potential with Stephen Bailey
Join host Mack McKelvey in an insightful episode of The Cred Podcast as she sits down and discusses the intricate world of decision-making with Stephen Bailey, the co-founder and CEO of ExecOnline. From Bailey's journey as a recovering lawyer turned entrepreneur, listeners gain valuable insights into the art and science of making pivotal business decisions. Bailey shares his ethos around decision-making, emphasizing the importance of understanding the urgency and importance of each decision. They explore how to navigate different types of decisions, whether urgent or important and the significance of separating decision-making from execution. As they dissect strategies for handling outcomes, whether favorable or unfavorable, Bailey offers invaluable advice on taking ownership of mistakes and fostering a culture of accountability. With anecdotes from his personal and professional life, Bailey provides practical tips for leaders looking to enhance their decision-making prowess. Tune in for an engaging conversation packed with wisdom and actionable takeaways on mastering the decision-making process.
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The Inside Innovator with Louis Gump
02/14/2024
The Inside Innovator with Louis Gump
Join host Mack McKelvey in an insightful conversation with Louis Gump, President, Cambian Solutions, Author of The Insider Innovator and a seasoned professional in the media and mobile industries, as they delve into the intricacies of decision-making. From Louis' extensive career journey spanning The Weather Channel to CNN and beyond, they explore the evolution of mobile technology and its impact on media consumption. Louis shares his experiences navigating pivotal decisions, from identifying strategic initiatives to making critical hiring choices and evaluating build vs. buy options. Drawing on real-life examples, they discuss the importance of aligning decisions with organizational values and stakeholder interests, as well as the challenges of managing diverse opinions within a large company. Through candid anecdotes and practical advice, Mack and Louis uncover the nuances of decision-making, highlighting the role of leadership, collaboration, and adaptability in driving successful outcomes. Whether you're an aspiring entrepreneur or a seasoned executive, this episode offers valuable insights into the art and science of making impactful decisions in today's dynamic business landscape.
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Mastering Decision-Making with Laurel Rossi
02/07/2024
Mastering Decision-Making with Laurel Rossi
Join us for a thought-provoking journey into the realm of decision-making with Laurel Rossi, Chief Revenue Officer and Chief Marketing Officer at Infillion. In this episode of The Cred Podcast, Laurel recounts her extraordinary career journey, providing valuable perspectives on the strategic choices that shape both personal and professional paths. From her early days as a brand manager to her forays into entrepreneurship and leadership positions in advertising and technology, Laurel's diverse experiences have equipped her with a unique perspective on decision-making. With a strong emphasis on collaboration, trust, and aligning values, Laurel unveils the principles that have guided her through pivotal moments in her career. Diving into the intricacies of contemporary leadership, Laurel sheds light on the evolving role of the Chief Marketing Officer (CMO) in today's dynamic business landscape. She underscores the symbiotic relationship between marketing and revenue generation, emphasizing the critical importance of data-driven insights and cross-functional collaboration. Yet, the discussion extends beyond business decisions; Laurel shares personal anecdotes and reflections, underscoring the significance of mindfulness, teamwork, and empathy in the decision-making process. As she aptly puts it, "Nobody has ever done anything great alone.
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The Decision Maker's Dilemma: Vernon Irvin's Perspective
01/31/2024
The Decision Maker's Dilemma: Vernon Irvin's Perspective
In this episode of The Cred Podcast host Mack McKelvey sits down with Vernon Irvin, EVP & Chief Revenue Officer at G-P/Globalization Partners, a seasoned leader, and an expert in decision-making. Together, they dive deep into the intricate world of leadership choices and the art of taking decisive action. Drawing from his wealth of experience, Vernon Irvin shares invaluable insights into the thought processes that drive effective decision-making. From navigating high-stakes scenarios to fostering a culture of accountability, Vernon provides practical strategies suitable for leaders at all levels. Throughout the conversation, Vernon and Mack explore the importance of clarity, collaboration, and courage in decision-making. They discuss how leaders can harness data-driven insights, intuition, and foresight to make informed choices that propel organizational success. Tune in to gain wisdom from Vernon Irvin and Mack as they unravel the complexities of decision-making, offering actionable advice for leaders eager to enhance their skills and face uncertainty with confidence.
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Decision Dynamics: Unveiling the Process Behind Investment and Leadership Choices with Mike Avon
01/24/2024
Decision Dynamics: Unveiling the Process Behind Investment and Leadership Choices with Mike Avon
In the latest episode of the Cred Podcast, host Mack McKelvey engages in a captivating conversation with Michael Avon, General Partner at ABS Capital. Gain valuable insights into the world of tech investments as Michael shares the pivotal decisions that shaped his career, from founding companies to successful IPOs. Explore the nuances of decision-making in Silicon Valley, where analytical reasoning meets gut instincts. Whether you're an entrepreneur or executive, join us for a concise yet captivating exploration of the art and science behind impactful choices. Tune in for a deep dive into the mindset of a tech industry leader.
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In the Boardroom with Charlie Thomas: Cybersecurity Strategies and Tech Innovation
01/17/2024
In the Boardroom with Charlie Thomas: Cybersecurity Strategies and Tech Innovation
In this episode of the Cred Podcast, Mack McKelvey sits down with Charlie Thomas, the CEO of Deepwatch, to discuss the dynamic world of cybersecurity. The conversation delves into the challenges faced by businesses in navigating the ever-evolving landscape of cyber threats and the importance of cyber resilience. The conversation also explores decision-making philosophy, collaboration, and the importance of planning in leadership. This episode provides valuable insights into the world of cybersecurity, decision-making in leadership, and the future trajectory of Deepwatch as a resilient and growth-focused organization.
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Empowering the Future: A Conversation with Dr. Stephanie Gutnik on Leadership, Decision-Making, and the Evolution of Out of Home Advertising
12/13/2023
Empowering the Future: A Conversation with Dr. Stephanie Gutnik on Leadership, Decision-Making, and the Evolution of Out of Home Advertising
In this powerful episode of The Cred Podcast we sit down with Dr. Stephanie Gutnik, Global Chief Strategy Officer at Billups. Dr. Gutnik shares her incredible journey from Yahoo! to becoming a distinguished academician, earning her doctorate while shaping the future of out of home advertising. Discover the synergy between academia and industry, as Dr. Gutnik discusses her pivotal role at Billups, navigating global strategies, and the significance of AI and sustainability in out of home advertising. Gain insights into her leadership philosophy, the impact of diverse opinions at the table, and how she turns challenging outcomes into opportunities. Tune in for a deep dive into the evolving landscape of media, the power of experiential campaigns, and the role of AI in shaping the future of out-of-home advertising.
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Transforming Mid-Career Malaise into Mastery with Adrion Porter
12/06/2023
Transforming Mid-Career Malaise into Mastery with Adrion Porter
After undergoing a career shift in his forties, Adrion Porter decided to take a step back and evaluate what purpose-driven work meant to him. For Adrion, that entailed helping people find magic in the middle of their careers, lives, and transitions, rather than staying stuck in feelings of stress and stagnation. During this episode, Adrion joined host Mack McKelvey to share his journey to starting the “Gen X Amplified” podcast and his consultancy, Mid-Career Mastery. He shared his three pillars to transformation—mindset, meaning, and milestones—and how he applies this decision-making framework to his own life and how individuals and organizations can do the same. Whether you’re not sure what’s next or wondering if you made the right career or life choice, this episode can help you get out of a rut and into a groove to reach your fullest potential.
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The Value-Cost Equation to Decision-Making with Entrepreneurial Agency Leader Marisa Ricciardi
11/29/2023
The Value-Cost Equation to Decision-Making with Entrepreneurial Agency Leader Marisa Ricciardi
On this week’s episode, The Ricciardi Group (RG) Founder and CEO Marisa Ricciardi discussed her varied approach to decision-making with host Mack McKelvey. Ricciardi shared her career journey from working as a trader to working in-house in a hybrid finance-marketing capacity to eventually launching her own agency, RG, nearly 10 years ago. During the conversation, Ricciardi dove into why leaders should focus on the value each decision carries to ensure they are allocating the right amount of time, energy, and collaboration to properly assess its outcome. Ricciardi has shifted her decision-making approach over the years, especially as a business owner, and often seeks advice from her fellow leaders on how they’d approach a specific challenge. Ricciardi has found that these diverse approaches and mindsets yield more positive outcomes, as opposed to deploying a homogeneous approach to decision-making. Ricciardi and McKelvey also explored how different mentors have helped shape their own approach to decision-making and leadership. Tune into this insightful conversation to learn about decision-making’s value-cost equation from Ricciardi, an entrepreneurial agency leader.
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Embracing a Nonlinear Career & Values-Driven Decision-Making with Boston Startup Catalyst Shereen Shermak
11/15/2023
Embracing a Nonlinear Career & Values-Driven Decision-Making with Boston Startup Catalyst Shereen Shermak
Since entering the startup space in 2007, Shereen Shermak has had a successful career. A serial entrepreneur, she has been the CEO and co-founder of several companies. With personal stakes in nearly 80 early-stage companies, Shereen has been an avid investor in the Boston startup scene. During this episode of “The Cred Podcast” host Mack McKelvey and Shereen dove into the importance of paying it forward and how Shereen has dedicated her time to doing that through founding TBD Angels, advising up-and-coming or aspiring entrepreneurs at Harvard Business School, and more. Shereen also shared her approach to decision-making, which in large part depends on the type of decision at hand. For micro decisions, aka daily decisions, she uses a decision tree model in which she takes stock of the options, their associated risks, assesses the odds that a certain outcome will come to fruition, and whether she can do anything to change those odds. For personal or life decisions, however, it comes down to knowing her values. She advises leaders to understand their values so they can make decisions faster and with more confidence.
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