The Digital Slice
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
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Episode 247 - AI Is Replacing SEO: Here’s What Small Businesses Must Do
09/15/2026
Episode 247 - AI Is Replacing SEO: Here’s What Small Businesses Must Do
Your customers are changing how they search, and getting clicks may no longer be the best measure of whether your business is being found. Join Brad Friedman and Karl-Gustav Kallasmaa as they explore how AI is reshaping search engine optimization, what makes a website useful to AI agents, and which practical tactics can help your small business earn visibility and revenue in the new search landscape. Karl-Gustav is a builder at the intersection of search, AI, and diplomacy. He takes an engineering-focused approach to helping businesses understand and improve how their brands appear in AI-generated search answers. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 246 - Why Your Expertise Isn’t Enough To Win The Room
09/08/2026
Episode 246 - Why Your Expertise Isn’t Enough To Win The Room
Great expertise means little if you can’t communicate it clearly enough to earn attention, build trust, and move people to act. Join Brad Friedman and Matthew Hill as they explore how leaders and professionals can improve their communication, presentations, storytelling, confidence, and written messaging to connect with audiences and create greater impact. Matthew Hill is a leadership trainer and presentation coach who helps executives, emerging leaders, and teams unlock confidence, clarity, and creativity as they enjoy effective impact, whether they’re pitching, presenting, or navigating high-stakes negotiations. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 245 - How To Find Sales Reps Built For Cold Outreach
09/01/2026
Episode 245 - How To Find Sales Reps Built For Cold Outreach
Your best salesperson may be the worst person on your team to handle cold outreach, and Kevin Downey explains why. Hiring a successful salesperson does not mean you are hiring someone willing or built to spend hours every day prospecting and making cold calls. Join Brad Friedman and Kevin Downey as they discuss B2B email lead generation, sales team structure, and how to identify sales or business development reps who are built for cold outreach so you can generate more qualified conversations without expecting expensive salespeople to do work they are unlikely to sustain. Kevin is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 244 - Why Your Business Isn’t Showing Up On Google Or ChatGPT
08/25/2026
Episode 244 - Why Your Business Isn’t Showing Up On Google Or ChatGPT
Why is your competitor ranking above you on Google? SEO isn’t about tricking Google. It’s about proving why your business deserves to rank first. If your business has years of experience but competitors still outrank you, the problem may be less about what you know and more about what search engines can actually see online. Join Brad Friedman and Sean Garner as they break down local SEO, AI search visibility, reviews, brand mentions, and smarter ways to use AI so you can improve your rankings and build a more discoverable, credible business online. Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting—a full-service agency and fractional CMO partner for local, service-based businesses. His superpower is simplifying marketing—turning confusing tactics into clear, actionable steps that drive real growth. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 243 - Your Business Isn’t Worth What You Think
08/18/2026
Episode 243 - Your Business Isn’t Worth What You Think
Your business probably isn’t worth what you think it is. Most business owners focus on growing revenue without stopping to ask whether their decisions are generating enough return or increasing the actual value of the business. Join Brad Friedman and Saul Cohen as they discuss ROI, business valuation, acquisitions, exit planning, culture, and gross profit so you can make smarter financial decisions and build a more valuable business. Saul is an experienced accountant and acquisitions advisor, passionate about helping entrepreneurs achieve financial growth through strategic acquisitions and insightful financial planning. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 242 - Why Everyday Investors Are Buying Websites
08/11/2026
Episode 242 - Why Everyday Investors Are Buying Websites
What if the next valuable asset isn’t a house or stock, but a neglected website hiding in plain sight? AI has created an internet-scale opening for people who learn to treat websites and online businesses like digital property instead of simply technology. Join Brad Friedman and Matt Raad as they explore why AI and the borderless internet could create the next major online wealth opportunity, and how everyday professionals can start small, build practical digital skills, and pursue cash flow and equity without massive capital or technical expertise. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 241 - Why Most Branded Podcasts Fail To Earn Trust And Results
07/23/2026
Episode 241 - Why Most Branded Podcasts Fail To Earn Trust And Results
Has your podcast become a long-form ad instead of audience-first content, making it harder to earn attention, trust, and measurable business results? Join Brad Friedman and Roger Nairn as they explore how brands can build audience-first podcasts, measure ROI, choose the right audio/video strategy, repurpose episodes across the funnel, and grow loyal audiences so you can turn your podcast into strategic content that drives thought leadership, loyalty, and results. Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a global branded podcast agency that helps brands create high-performing shows built for real audience engagement. Roger and his team have built podcasts for organizations including Amazon, lululemon, RBC, Cirque du Soleil, Deloitte, and The Wharton School, along with many other brands looking to make podcasting a meaningful part of their content strategy. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 240 - Why Your AI-Written Content Is Killing Your Brand
07/14/2026
Episode 240 - Why Your AI-Written Content Is Killing Your Brand
If your emails, ads, and landing pages sound generic—and your audience notices—your clicks, conversions, and brand trust can take a hit. Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can’t replace real brand voice, and how better messaging can improve trust, conversions, and results. Evelina Kaganovitch is a messaging strategist and copywriter who helps creative founders turn their content, especially email lists, into revenue engines. In this episode, Evelina shares practical guidance on using AI without sounding generic, writing stronger ad hooks, improving trust through human-centered messaging, and creating copy that better matches your audience’s needs and level of awareness. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 239 - Podcasting And PR Can Work Together To Grow Your Brand
07/07/2026
Episode 239 - Podcasting And PR Can Work Together To Grow Your Brand
Podcasts build depth; PR builds reach. Here’s how smart brands use both to compound authority. If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create. Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small and medium-sized enterprises and brands connect with their audiences so you can build authority, visibility, and measurable results. Liz Brooks is a Client Account Manager at Interview Valet with a focus on podcast interview marketing and PR. With experience at top media outlets and PR agencies, Liz helps small and medium-sized enterprises and brands connect with their audiences through strategic storytelling and smarter podcast outreach. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 238 - The One Growth Lever Service Businesses Ignore
06/30/2026
Episode 238 - The One Growth Lever Service Businesses Ignore
Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge. Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defensible company. Ghazenfer Mansoor is a founder, author, and tech strategist who helps businesses unlock significant growth through AI and custom software. He is the CEO of Technology Rivers, a software development firm that builds HIPAA-compliant healthcare platforms, SaaS products, and internal tools that automate operations and increase valuation, especially for service-based and regulated industries. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 237 - 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do
06/09/2026
Episode 237 - 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do
80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards. Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice. Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 236 - Small Businesses Must Start Using AI Today
05/19/2026
Episode 236 - Small Businesses Must Start Using AI Today
As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today. Join Brad Friedman and Bruce Randall as they explore how businesses can start using AI, what AI is already changing in the workplace, and why human awareness, ethics, and critical thinking matter more than ever, so you can adopt AI strategically without losing your competitive edge or your humanity. Bruce Randall bridges advanced technology and human awareness. With 25+ years in leadership roles at startups, Oracle Cloud, and AT&T, he has guided organizations through AI-driven transformation, cloud strategy, and large-scale innovation. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 235 - The Reputation Strategy That Turns Reviews Into Real Growth
05/12/2026
Episode 235 - The Reputation Strategy That Turns Reviews Into Real Growth
If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table. Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you can improve visibility, win more customers, and keep them coming back. George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow by improving review management, delivering deeper review insights, and strengthening understanding of the competitive environment, all focused on driving customer acquisition and retention. George’s approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results. A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing. always with a focus on results, not theory. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And if it’s your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 234 - Your Paid Ads Aren’t Working Even If You’re Getting Clicks
05/05/2026
Episode 234 - Your Paid Ads Aren’t Working Even If You’re Getting Clicks
Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms. Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably. Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. The Digital Slice Podcast is brought to you by Magai. Up your AI game at If it’s your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 233 - Stop Chasing Leads And Start Measuring What Actually Makes Money
04/28/2026
Episode 233 - Stop Chasing Leads And Start Measuring What Actually Makes Money
What if your marketing failed because you tested too much at once? Too many marketers test too many variables, chase the wrong metrics, and end up with data they can’t actually use to make better decisions. Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner data and better outcomes. Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. He is also the Founder & CEO of Ridge Media, a firm that stands apart by applying the scientific method to the marketing landscape. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 232 Your Ad Dashboard Is Lying To You! Here's Why
04/21/2026
Episode 232 Your Ad Dashboard Is Lying To You! Here's Why
What if the numbers you trust most are sending you in the wrong direction? If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers. Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin’s uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters. Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business. With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at . And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 231 - Is Your Website Shutting Out Customers With Disabilities?
04/14/2026
Episode 231 - Is Your Website Shutting Out Customers With Disabilities?
What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready? If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business. Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive digital experiences from the start so you can improve usability, reduce friction, and better serve people with disabilities. Mike Barton is a marketing and communications leader at AudioEye dedicated to making the internet more accessible for all. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 230 - Why Most B2B Content Fails (And Storytelling Fixes It)
04/07/2026
Episode 230 - Why Most B2B Content Fails (And Storytelling Fixes It)
If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts. Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth. David is the President and Founder of Content Workshop, a story-first content marketing agency. While in graduate school, he assembled a collective of storytellers whose sole purpose was to use their storytelling skills to help brands create and convert an audience. That idea became Content Workshop in 2013. After graduating from the University of Tampa with an MFA in Creative Writing, he authored the Amazon Best Seller: "Kingmakers: A Content Marketing Story." The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 229 - Replacing Your Team With AI? Here's Why That Will Backfire
04/02/2026
Episode 229 - Replacing Your Team With AI? Here's Why That Will Backfire
Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever. Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative initiatives at companies like HubSpot Labs and Flock.com. He’s also a former professor at Harvard University and co-author of Inbound Commerce - How to Sell Better than Amazon. Sam shares his insights on how AI is shaping the future of business. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 228 - The Trust Recession: Why Prospects Don’t Buy Even When They Need You
03/26/2026
Episode 228 - The Trust Recession: Why Prospects Don’t Buy Even When They Need You
Your prospects don't care about your solution. They're asking themselves one question—and you're missing it. Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a “trust recession,” and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects. Ari Galper is a leading voice in trust-based selling and the founder of AriAI, a trust-based AI sales and business growth platform. In this conversation, he explains why traditional selling has become commoditized and why prospects often decide whether to trust you as a person before they ever evaluate your solution. He also shares his “doctor, not pharmacist” mindset, breaks down how to use trust-based language in sales conversations, and explains why many business owners should focus on fixing conversion problems before trying to generate more leads. Ari’s work is especially relevant for low-volume, high-margin businesses with longer sales cycles, including advisors, attorneys, consultants, and software sales professionals who need stronger conversations, not just more activity. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And if it’s your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 227 - Marketing An Innovative Tech Product
03/17/2026
Episode 227 - Marketing An Innovative Tech Product
Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first. Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University. Straight out of undergrad, he was hired into a startup that made products for the defense industry. Within three years Faizan became Head of R&D there architecting a system that enabled precision torque control in intricate small-scale products such as night vision goggles leading to an acquisition by the USAF. Faizan co-founded Genxsys in 2016 - a company that made Rain deflector lenses for cameras. These lenses would be adjusted on DSLR cameras, spinning at 1800 RPM to get rid of any rain / snow from the circumference of a picture or movie being shot. The technology was acquired by a company that rents equipment to Hollywood production studios. In 2019, Faizan founded Invensify, after noticing his diabetic father struggling to travel with his insulin that he had to take daily multiple times. The ice packs would melt / were not precise and often were prohibitive when traveling on planes. He raised money to develop the worlds most power efficient cold chain shipper using solid-state quantum technology, disrupting a $6.5 billion pharma drug delivery packaging market. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 226 - Harvard Study: This 2-Minute Trick Increases Sales By 30%
03/10/2026
Episode 226 - Harvard Study: This 2-Minute Trick Increases Sales By 30%
Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%. Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professionals streamline their processes, improve client connections, and boost conversions. Todd is known for his commitment to simplifying the sales process, the levity he brings to everyday situations, and his agent-first approach. He is also known for creating high-quality resources that empower agents to succeed in a competitive market. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 225 - Your Ads Are Wasted Without These Email + SMS Automations
03/05/2026
Episode 225 - Your Ads Are Wasted Without These Email + SMS Automations
Most brands still treat email like a “legacy” channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention. Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back. Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and lifecycle marketing to increase revenue across the funnel. Through innovative, youth-focused strategies, Jesse has worked with professional athletes, small business owners, and Fortune 1000 CEOs to drive measurable results in email, SMS, paid social, growth marketing, and influencer campaigns. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 224 - Why 90% Of Marketing Reports Are Useless (And What To Track Instead)
03/03/2026
Episode 224 - Why 90% Of Marketing Reports Are Useless (And What To Track Instead)
Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises? Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don’t apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of chasing vanity metrics. Carlos Corredor is a seasoned digital marketing executive with over 20 years of experience across multiple perspectives in the industry. As the CEO of Condor, a boutique agency focused on generating qualified opportunities for mid-market B2B and tech services companies, he brings a unique blend of analytical rigor and entrepreneurial vision to every engagement. He began his career in Venezuela in sports journalism and baseball analytics, running a Moneyball-style stats site for Latin American winter leagues before bringing that same obsession with numbers and competitive advantage into the world of digital marketing. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 223 - Helping Older Business Owners Embrace Technology
02/24/2026
Episode 223 - Helping Older Business Owners Embrace Technology
If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script. Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them. Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group and Biz Growth Matters, where they help entrepreneurs and family-owned businesses accelerate growth through brand positioning, marketing strategy, and business coaching. Melissa spent 20 years in corporate America working with large, publicly traded healthcare companies, helping health systems automate manual processes around patient and medication safety and leading complex change management across departments. Steve grew up in his family’s service and repair business, served for 25 years as an education and executive pastor, then returned to help run and grow three related businesses. Together they co-authored Family Business Facelift and Smart Exit Blueprint and now focus on helping older married owners embrace technology, document their systems, and become “obsolete by design” so the business can finally serve their life. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 222 - Don't Buy A CRM Until You Know This 1 Thing
02/17/2026
Episode 222 - Don't Buy A CRM Until You Know This 1 Thing
You should NOT buy a CRM until you know this one thing... Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals. Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers. Unafraid to take strong stands, he’s known for his opinionated, often controversial takes that challenge the status quo—all aimed at freeing manufacturers from “crap work” to focus on what actually matters. No fluff, no CRM headaches, just real results. A frequent speaker on industry podcasts, Adam shares how Spiro’s “anti-CRM” approach helps manufacturers build strong customer relationships without the inefficiencies of outdated systems. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 221 - How To Turn A Niche Audience Into A Loyal Brand Community
02/10/2026
Episode 221 - How To Turn A Niche Audience Into A Loyal Brand Community
Are you investing in marketing but still feel like your niche audience isn’t turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships. Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and corporate businesses grow. He has built brands and customer experiences across financial services, lifestyle, and sports, and has led marketing as Chief Marketing Officer at Pacific Premier Bank. As CMO, Ondar helped forge a major partnership with the Los Angeles Chargers as they moved from San Diego to LA, integrating the bank into everything from game day experiences to digital campaigns while also serving as the team’s primary banking relationship. Today, he runs marketing consulting for Zero Nation, a youth culture focused brand and talent collective that connects companies with Gen Z and Gen Alpha across action sports, gaming, fashion, and entertainment. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 220 - The Truth About AI-Generated Content: Spam, Slop & SEO Survival
02/03/2026
Episode 220 - The Truth About AI-Generated Content: Spam, Slop & SEO Survival
Google is at war with AI spam. Is your website in the crossfire? Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more. Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI as well as specializing in AI detection technology. He is also the Co-Founder of Motion Invest where they help you buy and sell content sites quickly. Jon has been involved in the SEO and Content Marketing world for over a decade. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 219 - Your Financial Advisor Will Be Better Because Of AI (Not Replaced By It)
01/27/2026
Episode 219 - Your Financial Advisor Will Be Better Because Of AI (Not Replaced By It)
Are you worried one day your financial advisor will be an AI bot? This is not going to happen. But it will help them remember everything about you. Join Brad Friedman and Bill Rice as they chat about the current state of FinTech and the future we can expect. Bill is a veteran Air Force counterespionage officer who became marketing expert who's been in the lead gen game since before social media existed! As the creator of Kaleidico and Bill Rice Strategy Group, he's produced over 500,000 leads per year for clients, creating and exiting multiple successful companies along the way, while producing more than 9 figures for clients. But Bill's not your average marketing specialist. His transition from developing information warfare centers in the Air Force to launching one of the first mortgage lead management systems gives him a distinctive perspective on consumer psychology and company scaling. Through economic downturns and the rise of AI, Bill has consistently stayed ahead of the curve, most recently selling his agency for a 7-figure exit. (here's something cool: Bill was also a member of the founding team of the first internet bank back in 2000 and scaled it to $1B in home equity loans, eventually exiting to a PE firm) Today, he's on a journey to share his strategies for developing sustainable demand-generation programs that drive real outcomes. From producing content that performs to developing automated lead systems that grow, he brings actionable strategies that get results. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.
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Episode 218 - How To Create Visuals Bots Can’t Replicate
01/20/2026
Episode 218 - How To Create Visuals Bots Can’t Replicate
If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed. Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue. Stewart Cohen leads a boutique production company dedicated to delivering exceptional work and creating enjoyable, productive client experiences. Passionate about the power of images and video in marketing and brand identity, he brings the same energy and attention to detail to every project, whether it's a large-scale TV production or an intimate still shoot. Stewart thrives on collaboration, driven by a deep curiosity about his clients’ stories and a commitment to exceeding their expectations, building lasting partnerships along the way. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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