The Digital Slice
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
info_outline
Episode 192 - An Innovative Approach To Marketing And Love
06/27/2025
Episode 192 - An Innovative Approach To Marketing And Love
Visit for complete show notes of every podcast episode. Join Brad Friedman and Lorene Cowan as they talk about the marketing of a dating app for entrepreneurs who want to connect with like-minded people. As an Entrepreneurial Life Strategist and founder of The Experts Tribe Entrepreneurial Success Lab, Lorene coaches business owners on aligning financial success with personal fulfillment. Her work emphasizes accountability, work-life balance, and strategic decision-making, ensuring that entrepreneurs build not just wealth but a life they love. Inspired by her own experiences, Lorene created Yoke to help entrepreneurs connect with like-minded individuals who share their ambition, drive, and lifestyle. More than just a dating app, Yoke fosters both romantic and professional connections, allowing users to earn commissions as matchmakers. With Yoke, business owners no longer have to choose between love and success. They can have both. Lorene’s work has been featured on Fox, CBS, NBC, Entrepreneur, and top New York City media outlets. She is an active member of the Harvard Alumni Entrepreneurs and the Harvard Alumni Association. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/37175375
info_outline
Episode 191 - The Detective’s Guide To Email Marketing
06/17/2025
Episode 191 - The Detective’s Guide To Email Marketing
Visit for complete show notes of every podcast episode. Join Brad and Dan Nikas as they chat about transitioning from being a homicide detective to an email marketing guru. And the state of email marketing today. Dan Nikas is an expert in Meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results. Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/37026360
info_outline
Episode 190 - How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results
06/03/2025
Episode 190 - How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results
Visit for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed. Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand. He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits. He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms. Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36820145
info_outline
Episode 189 - Unlock Amazon Growth: Secrets to Scaling Your Store with Ads!
05/20/2025
Episode 189 - Unlock Amazon Growth: Secrets to Scaling Your Store with Ads!
Visit for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife. Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale. A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep industry insights and firsthand experience, she helps brands cut through the noise and grow strategically — often to eight figures and beyond. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36629985
info_outline
Episode 188 - Attribution Unlocked: Measuring Social Media Success
05/13/2025
Episode 188 - Attribution Unlocked: Measuring Social Media Success
Visit for complete show notes of every podcast episode. Join Brad Friedman and Emeric Ernoult as they discuss digital marketing ROI and attribution. The art of getting credit for your social media work. Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Emeric’s strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments. Emeric’s passion lies in empowering marketers to showcase the true value of their efforts, ensuring that time and resources spent on social platforms contribute meaningfully to an organization’s bottom line. His relentless focus on building the best product on the market has not only fueled Agorapulse’s success but also redefined the standards of excellence in social media management tools. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36395745
info_outline
Episode 187 - AI Will Redefine Your Business Strategy
05/06/2025
Episode 187 - AI Will Redefine Your Business Strategy
Visit for complete show notes of every podcast episode. Join Brad Friedman and Kevin Dean as they discuss the shift in how business is done, AI, and the importance of business owners considering the real value they provide to clients and customers. Kevin J. Dean is leading AI-driven business transformation. As the Founder and CEO of ManoByte, a technology services company specializing in business process automation, CRM, and intelligent automation, Kevin has dedicated his career to helping businesses thrive in the digital age. With over two decades of experience, Kevin’s expertise has enabled enterprises to leverage AI for significant growth. Kevin holds a degree in Data Science and Analytics, shaping his data-driven strategies for business optimization. Under his leadership, ManoByte has become a trusted partner for optimizing sales, marketing, and customer service processes, streamlining operations, and enhancing customer experiences. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36395620
info_outline
Episode 186 - From Burnout to Buyout: How to Know When to Sell Your Business
04/29/2025
Episode 186 - From Burnout to Buyout: How to Know When to Sell Your Business
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jonathan Baker as they chat about a topic every business owner needs to think about at some point. Having an exit strategy! Jonathan Baker heads up the M&A practice at Punctuation. He has worked on dozens of deals both inside and outside the industry and brings a unique perspective as a fellow owner who has gone through the process himself. He graduated from Emory University’s Goizueta Business School in 2005. His career began working at a small boutique marketing strategy consultancy. There, he was able to do marketing strategy and positioning work for many well-known Fortune 500 CPG companies. In 2011, he left to start a craft brewery, Monday Night Brewing where his focus was on marketing, sales, and taprooms. After helping his business partners grow to 180+ employees and numerous locations, Jonathan stepped away from the day-to-day to head up the M&A practice for Punctuation. He loves cocktails, music, and hiking, and lives in Atlanta with his wife, two kids, and entitled rescue Australian Shepherd, Oscar Snugs. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36251855
info_outline
Episode 185 - Unlocking The Secrets Of Thriving E-commerce Businesses
04/22/2025
Episode 185 - Unlocking The Secrets Of Thriving E-commerce Businesses
Visit for complete show notes of every podcast episode. Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more! Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36251820
info_outline
Episode 184 - Maximizing ROI Through Data Analytics
04/15/2025
Episode 184 - Maximizing ROI Through Data Analytics
Visit for complete show notes of every podcast episode. In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue. Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first driver in business growth, and he's happy to share the knowledge to help businesses grow from zero to unicorn status fast. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36125405
info_outline
Episode 183 - Consumer Psychology Secrets That Make Brands Millions
04/08/2025
Episode 183 - Consumer Psychology Secrets That Make Brands Millions
Visit for complete show notes of every podcast episode. Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience. Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to help businesses transcend mediums and resonate with global audiences. As a consumer psychologist, Adam navigates the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior. His journey, enriched by academic pursuits and a master's degree in advertising and consumer psychology, has been a cornerstone in his approach to marketing and business performance at large. Adam has collaborated with dynamic brands such as UnitedHealth Group, Nike, American Express, Kellogg, Textron, and many others. Each partnership is a unique narrative of blending traditional values with innovative strategies to navigate the complexities of modern markets. Adam’s work and life are a continuous quest for knowledge, growth, and connection, always aiming to leave a positive imprint on the world, one innovative campaign at a time. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/36041780
info_outline
Episode 182 - A Healthcare Marketer's Guide to Explosive Growth
03/25/2025
Episode 182 - A Healthcare Marketer's Guide to Explosive Growth
Visit for complete show notes of every podcast episode. Join Brad Friedman and Saul Marquez as they discuss the ins and outs of marketing strategies and tactics for practices, vendors and healthcare systems. Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the healthcare sector, Saul's journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic. Recognizing significant gaps that companies were faced with in strategy, digital marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The consultancy focuses on helping healthcare brands and businesses scale and thrive in the digital age. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/35839745
info_outline
Episode 181 - Amazon Selling Mistakes To Avoid: Why Some Products Fail
03/18/2025
Episode 181 - Amazon Selling Mistakes To Avoid: Why Some Products Fail
Visit for complete show notes of every podcast episode. Join Brad Friedman and Carolyn Lowe as they discuss the science behind growing your brand’s profitability by selling products on Amazon without ads. Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies. Under Carolyn's leadership, ROI Swift has achieved significant success. It has helped over 150 brands grow profitably and has the ambitious goal of assisting 500 brands in total. Carolyn's journey from a Fortune 100 company, Dell, to founding her own agency showcases her dedication to helping emerging businesses thrive. She holds a B.S. in Business Administration, is a licensed pilot, and has nine years of advisory board experience at the Austin Airport. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/35722825
info_outline
Episode 180 - The Rebrand Man Explains How To Successfully Rebrand Your Business
03/11/2025
Episode 180 - The Rebrand Man Explains How To Successfully Rebrand Your Business
Visit for complete show notes of every podcast episode. Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success. Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement, and internal marketing, customer experience design and marketing/public relations. Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. In the last two years, he has led rebranding efforts for Bravanti (formerly BPI group), 1Concier (formerly T-Y Group, Riegel Linen, Harbor Linen), BlueCross Blue Shield, and ReUp. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/35558850
info_outline
Episode 179 - Build A Brand That Lasts
03/04/2025
Episode 179 - Build A Brand That Lasts
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions. Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/35502155
info_outline
Episode 178 - Maximize Your Marketing Impact With Data!
02/25/2025
Episode 178 - Maximize Your Marketing Impact With Data!
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jim Harenchar as they discuss the importance of collecting data to measure the results of your businesses’ marketing efforts. Jim is the CEO of Response Marketing Group, a consumer-data-focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with highly relevant messaging to the target audience to drive revenue growth, customer growth, and increased asset values. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/35407965
info_outline
Episode 177 - Silos to Synergy: How Holistic Marketing Transforms Businesses
02/18/2025
Episode 177 - Silos to Synergy: How Holistic Marketing Transforms Businesses
Visit for complete show notes of every podcast episode. Join Brad and Jennifer White as they chat about the importance of communication between the marketing department and the sales department for business success. 5 & Rise Marketing Solutions founder and principal consultant, Jennifer White, has more than 25 years of marketing experience and has held senior marketing leadership positions in Fortune 500 companies, small and mid-size companies, and ownership in a real estate marketing agency. She’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, brand identity, and lead gen programs from the ground up for hundreds of companies. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/35303620
info_outline
Episode 176 - AI Will Make Human Jobs Obsolete By 2030
02/11/2025
Episode 176 - AI Will Make Human Jobs Obsolete By 2030
Visit for complete show notes of every podcast episode. Join Brad Friedman and Ron Green as they chat about recent advancements in AI technology, the rise of reasoning models, and when the robots take over. Ron Green is the Co-founder and Chief Technology Officer at KUNGFU.AI, the leading AI management consultancy and engineering firm. He is a sought-after speaker, thought leader, and podcast host who has spent over 20 years in artificial intelligence. Ron has successfully launched and led several tech ventures, including Thrive Technologies, Ziften Technologies, and Powered. At KUNGFU.AI, Ron leads the development of AI solutions for clients across multiple industries. He holds a Master’s degree in Evolutionary and Adaptive Systems from the University of Sussex and a Bachelor’s in Computer Science from The University of Texas. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
/episode/index/show/thedigitalslice/id/35218810
info_outline
Episode 175 - Use Gamification To Capture Attention And Loyalty
02/04/2025
Episode 175 - Use Gamification To Capture Attention And Loyalty
Visit for complete show notes of every podcast episode. Join Brad and Joel Steel to learn about the use of gamification to get the attention of customers while gathering data and building a one-to-one relationship. Joel Steel is the Co-founder & CEO of Komo Technologies (Komo). His experience spans two decades and includes fostering and guiding teams across diverse industries. Joel founded Komo Technologies in 2014 and has remained committed to becoming a recognized global leader in digital engagement ever since. Joel’s mission for Komo is to revolutionize how marketers connect, engage and grow relationships with customers. Under his leadership, Komo has expanded its reach globally and established partnerships with some of the world's most prominent brands – effectively transforming the company into Australia's premier digital engagement technology. Joel is deeply committed to cultivating high-performance teams, empowering individuals, and ensuring that his team loves coming to work each day. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/35125425
info_outline
Episode 174 - Forcing Your Workers Back To The Office? Do This!
01/28/2025
Episode 174 - Forcing Your Workers Back To The Office? Do This!
Visit for complete show notes of every podcast episode. Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back. Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel. Andrew’s career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck’s strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/35025225
info_outline
Episode 173 - Less Tech Can Mean Better Customer Relations
01/21/2025
Episode 173 - Less Tech Can Mean Better Customer Relations
Visit for complete show notes of every podcast episode. Join Brad Friedman and Chris Zeunstrom as they chat about businesses that build relationships and Chris' work improving relationships between people and the technology they use. Chris Zeunstrom is the Founder and CEO of Ruca and Yorba. Since July 2017, Chris has led Ruca, a full-service global design cooperative, overseeing its design practice, ventures, philanthropy, and investments in bootstrapping startups. Chris also founded Yorba, a company dedicated to creating a decentralized internet based on trust, which emerged from beta in January 2024. Previously, Chris was a Limited Partner at NextGen Venture Partners (2015-2018), where he supported entrepreneurs through a network-driven venture firm. He also co-founded Advocate, serving as CEO from September 2015 to January 2018, focusing on integrating technology and civic engagement for inclusive representation. Chris is based in Lisbon. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/34923060
info_outline
Episode 172 - The #1 Marketing Metric Business Owners Need To Track
01/14/2025
Episode 172 - The #1 Marketing Metric Business Owners Need To Track
Visit for complete show notes of every podcast episode. Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track. Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life. Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, foster strong teams, and drive sustainable growth. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/34736145
info_outline
Episode 171 - Use Psychological Principles To Drive Conversions
01/07/2025
Episode 171 - Use Psychological Principles To Drive Conversions
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jon MacDonald as they discuss optimizing your website using psychological principles focused on getting website visitors to convert. Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist, and more. As the author of three books on optimization, Jon regularly contributes insights to publications such as Entrepreneur and Inc. The Digital Slice Podcast is brought to you by Magai, up your AI game at
/episode/index/show/thedigitalslice/id/34736045
info_outline
Episode 170 - Writing For Impact: The Plain Language Revolution
12/31/2024
Episode 170 - Writing For Impact: The Plain Language Revolution
Visit for complete show notes of every podcast episode. Join Brad Friedman and Casey Mank as they chat about how workplace writing impacts your personal brand and how to write with more confidence at work. Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, the National Association of Government Communicators, the PR Society of America, and many more. Her writing advice has been featured by Harvard Business Review, the Nonprofit Communications Report, and the How to Be Awesome at Your Job podcast. Casey serves on the Board of Directors at the nonprofit Center for Plain Language and teaches writing at Georgetown University’s School of Nursing. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. The Digital Slice Podcast is brought to you by Magai, up your AI game at .
/episode/index/show/thedigitalslice/id/34647085
info_outline
Episode 169 - The #1 Mistake Small Businesses Make On Social Media
12/17/2024
Episode 169 - The #1 Mistake Small Businesses Make On Social Media
Visit for complete show notes of every podcast episode. Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue. Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in website creation, email marketing, social media, and design has propelled countless small businesses to new heights. In the marketing space, Wayne's passion is storytelling and public relations. Finding businesses with a unique, but difficult, story to tell is a challenge he welcomes with open arms. Wayne believes that the key to success in social marketing these days is to create relatable content by combining pop culture with average Joe occurrences. Wayne and his team have become experts in identifying opportunities and trends to create the most useful content possible. The Digital Slice Podcast is brought to you by Magai, up your AI game at .
/episode/index/show/thedigitalslice/id/34366725
info_outline
Episode 168 - 3 Red Flags Your Marketing Strategy Is Broken
12/10/2024
Episode 168 - 3 Red Flags Your Marketing Strategy Is Broken
Visit for complete show notes of every podcast episode. Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically. Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. The Digital Slice Podcast is brought to you by Magai, up your AI game at .
/episode/index/show/thedigitalslice/id/34365715
info_outline
Episode 167 - Stay Ahead Of The Competition And Grow Your Business With A CRM
12/03/2024
Episode 167 - Stay Ahead Of The Competition And Grow Your Business With A CRM
Visit for complete show notes of every podcast episode. Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue. Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home. The Digital Slice Podcast is brought to you by Magai. Up your AI game at .
/episode/index/show/thedigitalslice/id/34210645
info_outline
Episode 166 - Unlocking The Science Of Advertising: Tips For Small Businesses
11/30/2024
Episode 166 - Unlocking The Science Of Advertising: Tips For Small Businesses
Visit for complete show notes of every podcast episode. In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO. Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms. Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade. Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. The Digital Slice Podcast is brought to you by Magai, up your AI game at .
/episode/index/show/thedigitalslice/id/34207875
info_outline
Episode 165 - Mastering Measurement Marketing For Small Businesses
11/19/2024
Episode 165 - Mastering Measurement Marketing For Small Businesses
Visit for complete show notes of every podcast episode. Join Brad and Mercer as they chat about how small business owners can identify key metrics and master measurement marketing to guide their decisions. Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics 4, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more. The Digital Slice Podcast is brought to you by Magai, up your AI game at .
/episode/index/show/thedigitalslice/id/33960272
info_outline
Episode 164 - Why Last-Click Attribution Fails In Today's Multi-Channel World
11/12/2024
Episode 164 - Why Last-Click Attribution Fails In Today's Multi-Channel World
Visit for complete show notes of every podcast episode. Brad Friedman and Vibhor Kapoor chat about the pitfalls of last-click attribution, and how this leads to botched budget allocations and stagnant growth. Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform for business-to-consumer brands. Vibhor’s charter at AdRoll includes driving AdRoll's revenue growth and overseeing product, strategy, sales, operations, and marketing. With almost three decades of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud platforms. Most recently, he was a Senior Director in Adobe’s Digital Media Business, leading marketing and GTM efforts to incubate new categories in experience design and developer platforms. Before joining Adobe, Kapoor was a Vice President of Marketing at Box, leading product marketing, evangelism and demand generation for their API platform. He also spent a decade at Microsoft in leadership roles across marketing and product management and was an early member of the team that built Microsoft’s Azure business. Earlier in his career, Vibhor spent several years at General Electric and Hewlett-Packard in product management, sales and commercial operations. Vibhor holds an MBA from Kellogg School of Management, Northwestern University in Illinois and a Bachelor in Technology from Indian Institute of Technology in Varanasi, India. The Digital Slice Podcast is brought to you by Magai, up your AI game at .
/episode/index/show/thedigitalslice/id/33887437
info_outline
Episode 163 - Survival Tips For Copywriters During The Rise Of AI
11/05/2024
Episode 163 - Survival Tips For Copywriters During The Rise Of AI
Visit for complete show notes of every podcast episode. Join Brad and Nick Usborne as they explore copywriting in the AI age. Nick combines the power of AI with Emotional Intelligence to differentiate himself. Nick Usborne, a copywriter since 1979, began writing for the web in 1995. As a pioneer in the craft of digital copywriting, he has influenced thousands of writers as they entered the online space. Nick has received 15 awards for his copywriting work, with major clients, including Citibank and Apple. His advisory role extends to startups, especially in online consumer product sales. As an accomplished trainer at events for companies like Yahoo!, Intuit, Walt Disney Attractions, Novartis Pharma, and John Deere, Nick’s global influence is evident in both his live training and in online courses reaching thousands of students in over 97 countries. In “Futureproof Copywriting,” his latest course, Nick combines the power of AI with Emotional Intelligence, showcasing his commitment to advancing the dynamic field of digital copywriting. The Digital Slice Podcast is brought to you by Magai, up your AI game at .
/episode/index/show/thedigitalslice/id/33781512