The Digital Slice
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
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Episode 216 - From The Google Gravy Train To AI Search
01/06/2026
Episode 216 - From The Google Gravy Train To AI Search
Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches? Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching. Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology companies achieve breakthrough website results. He’s the author of Data-Driven SEO with Python and has been featured in Search Engine Watch. By combining advanced math, data science, and proprietary AI, Andreas says he delivers 3–5x more non-brand organic traffic and guarantees a 2x ROI—far beyond what traditional SEO and content marketing can provide. His journey began when he began thinking that traditional SEO and content marketing were becoming guesswork. Rather than leave the field, he retrained in data science. That shift changed everything — like Neo seeing the Matrix. With Python and new mental models, he began approaching organic growth with scientific precision and scale. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 215 - The #1 Mistake Killing Your Conversions (And How To Fix It)
12/30/2025
Episode 215 - The #1 Mistake Killing Your Conversions (And How To Fix It)
Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions? Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions. Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walker. Over the years, he beat dozens of control letters, some of which were penned by famous copywriters. He improved email marketing campaigns and backend revenues for companies like Aweber and MyPoints. He tripled sales of Cigna insurance policies. His magalog for a Re/Max agent generated $250,000 per weekend. And one of his video sales letters generated over $1.2 Million. Today, Trevor boosts conversion rates at every step of a marketing funnel. He develops persuasive offers, collaborates with customers on “WOW” testimonials, and describes in detail the negative ripple effects of not taking action… or worse, choosing the wrong solution. By making the unique advantages of a client’s solution more compelling, he multiplies their return on ad spend. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And if it’s your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 214 - How To Double Your eCommerce Sales Without More Traffic
12/23/2025
Episode 214 - How To Double Your eCommerce Sales Without More Traffic
Do you feel you’re wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic. Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew is the Managing Partner of Build Grow Scale and an equity owner of some in-house eCommerce brands. He has knowledge and expertise, enabling him to mentor thousands of store owners through paid eCommerce groups and live events. His experience has also allowed him to help hundreds of eCommerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about eCommerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly eCommerce-focused event in North America - BGS LIVE. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 213 - The Biggest Email Marketing Mistakes (And How To Fix Them)
12/16/2025
Episode 213 - The Biggest Email Marketing Mistakes (And How To Fix Them)
Unlock the secrets to email marketing that actually work. Stop treating your list like an ATM and start building real results! Join Brad Friedman and Cole VanDee as they dive deep into your Inbox and decipher what works and what doesn’t work in the emails we send. Cole is the Co-Founder of inboxingengine, a leading firm specializing in email marketing and consulting. Under Cole's leadership, InboxingEngine has generated over $106 million in found revenue for their clients. They have sent over 327 million emails with a 67% open rate, helping businesses dramatically scale their revenue through strategic email marketing. Cole works with businesses like Fullstaq Marketer, Inspirean, and Impact Brands, helping them add an additional six or seven figures per month through email marketing. One of their biggest success stories includes their work with Keala Kanae, Founder of Fullstaq Marketer and Inspirean, where InboxingEngine transformed their email list into a $1.2 million-per-month profit center. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 212 - Build Trust And Credibility And Grow Your Business With Public Speaking
12/09/2025
Episode 212 - Build Trust And Credibility And Grow Your Business With Public Speaking
Have you always wanted to use public speaking to grow your business, attract clients, and add to your marketing toolbox? Join Brad Friedman and Leisa Reid as they chat about just that, and much more! Leisa Reid is the Founder of Get Speaking Gigs Now and CEO of the International Speaker Network. With a mission to transform public speaking into a soul-filling business growth strategy, she's the go-to "Talk Doula,” helping entrepreneurs create signature talks and secure bookings for a lifetime. Having rocked over 600 stages, authored 7 books, and graced the airwaves as a podcast host, Leisa shares her proven strategies with others so they can make an impact on the world. When she's not empowering entrepreneurs, Leisa embraces her roles as a mom, a wife, and a devoted dog-lover, all while indulging her passion for live rock concerts and dance fitness classes. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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Episode 211 - Surviving The AI Tsunami: Strategies For Leaders & Innovators
12/02/2025
Episode 211 - Surviving The AI Tsunami: Strategies For Leaders & Innovators
Are you missing the biggest opportunity in history? Don’t sleep on this AI revolution. Discover what happens when AI becomes your Co-CEO. Join Brad Friedman and Michael Tchong as they chat about the AI revolution, the truth about the AI disruption and the 45 million jobs that are going to disappear. Michael Tchong is a serial entrepreneur, high-energy futurist and innovation expert known for his ability to decode the trends reshaping society. Throughout a pioneering career that spans advertising, publishing, technology and trend forecasting, he has launched five startups that helped drive fundamental shifts in digital culture – from desktop publishing to online marketing and generative AI. Founder of Ubertrends Academy and author of "Ubertrends – How Trends and Innovation Are Transforming Our Future," Tchong interprets the massive waves (ubertrends) redefining our world, from Time Compression to the Digital Lifestyle. His motto, “I help you catch the next wave before it catches you,” captures his mission of empowering changemakers to lead, not follow. The Digital Slice Podcast is brought to you by Magai. Up your AI game at And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit for complete show notes of every podcast episode.
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Episode 210 - Take Control Of Your Online Reputation In 2026
11/26/2025
Episode 210 - Take Control Of Your Online Reputation In 2026
What if one misstep could jeopardize everything you’ve built as a CEO? Safeguarding your reputation and brand must be top of mind. In this episode of The Digital Slice Podcast, Brad Friedman and Ran Blayer dive deep into the world of corporate and reputation challenges, and the efforts it takes to amplify your message and put these challenges behind you. Since 2005, Ran has been advising top CEOs, business leaders, and brands on how to navigate through corporate and reputation challenges. He’s helped them digitally amplify their key messages and agendas, allowing them to achieve their goals and establish themselves as leaders in their industries. His team of communications, content, digital, and creative professionals work tirelessly to develop strategies and campaigns that meet the needs of their clients. They have established partnerships with leading service providers and strategic partners worldwide, ensuring their clients receive the highest-quality services available. Before he was co-founder & CEO at Percepto, Ran served as the Vice President of Sales and Business Development at Seperia. He received his BA in Political Science and Communications from Haifa University and his MA in Conflict Management and Resolution from Tel Aviv University. The Digital Slice Podcast is brought to you by Magai. Up your AI game at Visit for complete show notes of every podcast episode.
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Episode 209 - The Secret To Boosting Sales With Smart Hyperlinks
11/14/2025
Episode 209 - The Secret To Boosting Sales With Smart Hyperlinks
Join Brad and Scott Cate as they chat about Time-of-Day Marketing and figuring out the best time of the day to get the right message to customers. Scott Cate is a SaaS innovator with more than three decades of experience. Since 1991, Scott has navigated the evolution of software—from the days of floppy disks to the cutting-edge, cloud-native solutions we rely on today. He’s seen hundreds of startup failures, made several successful exits, and served in key engineering roles at industry giants like Microsoft and Amazon. Scott blends this deep technical expertise with his talents as a public speaker to inspire and engage audiences. Scott excels at identifying unmet needs and turning them into transformative solutions. Having traveled to 52 countries and flown more than 2 million miles, he’s experienced firsthand the challenges that global marketing teams face when it comes to managing links at scale. His insights into the lack of sophisticated link management tools (particularly for tasks like intelligent routing, bot detection, and traffic validation) became the driving force behind 301.Pro. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 208 - How To Obliterate Your Competition With Zero Budget
11/04/2025
Episode 208 - How To Obliterate Your Competition With Zero Budget
Visit for complete show notes of every podcast episode. Join Brad and Brandon Willington as they chat about Brandon’s transition from viral DJ to top ad agency founder, and the secrets to marketing and growth. Brandon Willington is a lead generation expert who helps small service-based businesses escape the trap of word-of-mouth marketing and inconsistent sales. From nightclub DJ to founder of a five-location DJ school, Brandon built his marketing chops in the real world—eventually launching an award-winning agency known for helping underdog businesses stand out with sharp, results-driven advertising. Named one of Australia’s Top 50 Young Entrepreneurs (2022) and founder of a Top 5 Independent Agency (2023), Brandon blends sharp insights with wild stories—from viral mixtapes to Facebook ads that got a club sued (in a good way). As a guest, he shares candid and actionable lessons on marketing, audience psychology, and transforming scrappy small businesses into reliable revenue machines. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 207 - Embrace Disruption Or Get Disrupted: How To Drive Innovation
10/28/2025
Episode 207 - Embrace Disruption Or Get Disrupted: How To Drive Innovation
Visit for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Bieniek as they chat about leadership, good peopling, and the importance of focusing on building relationships. Elizabeth Bieniek is an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. As a founder and Fortune 100 innovation and engineering leadership veteran, her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last. Named Toptal’s 10 most influential “Female Pioneers in Technology,” she has spoken on bridging the gap between human connection and innovation at EmTech NEXT, Chatham House, ITEXPO, AWE, and the Global AI Community. Her leadership and innovation philosophy have been featured in Forbes, Bloomberg, Inc., International Business Times, Tech Times and Women in Business. Her book, Cake on Tuesday, explores leadership, innovation, and personal growth through Bieniek’s journey leading a stealth startup inside big tech. An inspiring narrative beyond technology, it weaves practical tips with real-world experiences to reveal the heart and stories behind groundbreaking advancements. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 206 - Using Brain Science To Boost Your Marketing ROI
10/21/2025
Episode 206 - Using Brain Science To Boost Your Marketing ROI
Visit for complete show notes of every podcast episode. Brad and Nicole Powell discuss neuroscience-backed tactics to simplify your message, reduce friction, and turn browsers into buyers. Nicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole now calls St. Louis home, balancing entrepreneurship with raising two toddlers. Blending instinct, creative flair, and neuromarketing expertise, she empowers businesses to thrive. Through her work, Nicole has been featured in various major media publications such as USA Today, CEO Weekly, Yahoo Finance and even on KMOV's Great Day St. Louis, while being a known speaker at events such as the STL TechWeek. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 205 - Personalized Follow-Up: The #1 Growth Strategy You’re Not Using
10/14/2025
Episode 205 - Personalized Follow-Up: The #1 Growth Strategy You’re Not Using
Visit for complete show notes of every podcast episode. Join Brad Friedman and Doug Brown as they discuss the need to integrate your sales and marketing teams and train them to provide personalized follow up. Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He has led client award-winning and high-performance teams as well as pioneered profitable development programs for companies. He has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, Inc. 500 to 5000 companies, and thousands of other businesses and entrepreneurs. As an independent division head, Doug created, trained, and presented high-impact, results-oriented web seminars for prospects of Tony Robbins and Chet Holmes. Doug increased their division sales by 864% and close rate by 62% in just six months. Today, he helps companies and individuals increase their sales by incorporating sales revenue and profit growth strategies used by top 1% performers through the Top 1% Academy, Sales Revenue, and Profit Growth Masterminds. He also specializes in creating commission-only sales teams and advises companies on how to properly prepare for a high-performing sales team so they can attract and retain elite sales producers. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 204 - 3D CGI Visualization Boosts Real Estate Sales and Marketing
10/07/2025
Episode 204 - 3D CGI Visualization Boosts Real Estate Sales and Marketing
Visit for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Brian Corcodilos discuss 3D CGI Visualization and Brian’s disruptive approach to the real estate industry. Brian Corcodilos is a seasoned CEO and a natural leader with a passion for entrepreneurship. He is the founder and CEO of Designblendz, a dynamic architecture firm based in Philadelphia. Brian’s unique and disruptive approach to the real estate industry sets Designblendz apart. He embraces cutting-edge 3D technology to empower clients in designing, marketing, pre-selling, and leasing properties virtually. By harnessing the power of these innovative tools, Brian is revolutionizing the real estate landscape and enabling clients to make more informed decisions in the digital age. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 203 - Unlock The Power Of Podcast Guesting: The #1 Strategy For Thought Leaders To Dominate 2026!
09/23/2025
Episode 203 - Unlock The Power Of Podcast Guesting: The #1 Strategy For Thought Leaders To Dominate 2026!
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jessica Rhodes as they chat about the transformative power of podcast guesting, the top strategy for thought leaders in 2026! Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! When she’s not talking about podcast guesting, Jessica can be found in a sauna + cold plunge, wrangling her backyard chickens, or serving as chauffeur to her very athletic kids! The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 202 - Solopreneur Success Secrets: Build a Business You Love
09/16/2025
Episode 202 - Solopreneur Success Secrets: Build a Business You Love
Visit for complete show notes of every podcast episode. Join Brad Friedman and Carly Ries as they chat about thriving as a solopreneur, beating isolation, collaborating with others, and growing your network. Carly Ries has been immersed in the marketing world for nearly two decades, bringing her expertise to businesses ranging from local mom-and-pop shops to global Fortune 500 companies. Since 2016, she has embraced the remote work lifestyle as an independent contractor. Starting in 2020, as the Fractional Chief Marketing Officer for LifeStarr, co-hosting the Aspiring Solopreneur podcast, and co-authoring the upcoming book, Solopreneur Business for Dummies. Carly has dedicated her career to helping solopreneurs create businesses and lives they love. She has found that while she initially set out to educate other solopreneurs, they have taught her just as much. Carly deeply understands the ins and outs of solopreneurship and is passionate about empowering others on their entrepreneurial journeys. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 201 - Is SEO Dead? The Truth About Search In The Age Of AI
09/09/2025
Episode 201 - Is SEO Dead? The Truth About Search In The Age Of AI
Visit for complete show notes of every podcast episode. Brad Friedman and Nick Musica discuss whether SEO is dead in the age of AI. They talk about what still works and what doesn’t for small businesses trying to get found online. Nick has been a practicing, hands-on SEO expert since 2003. He led SEO efforts at High Point Insurance (Now Plymouth Rock), Esurance and Rocket Lawyer before starting his SEO agency, Optics In, in 2019. Nick and his team at Optics In, LLC, provide SEO strategy and execution for small businesses in various sectors, including finance and technology. Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 200 - The Secret Weapon For Authentic Marketing? Combine Affiliate + Influencer Strategies the Data-Driven Way
09/02/2025
Episode 200 - The Secret Weapon For Authentic Marketing? Combine Affiliate + Influencer Strategies the Data-Driven Way
Visit for complete show notes of every podcast episode. Influencer and affiliate marketing decoded! Join Brad Friedman & Tye DeGrange to explore tools and tactics that drive real business growth. Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency. Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 199 - Google Ads Tips You Haven't Heard Before
08/26/2025
Episode 199 - Google Ads Tips You Haven't Heard Before
Visit for complete show notes of every podcast episode. Join Brad Friedman and John Horn as they chat about digital advertising and how to achieve real ROI while ensuring sustainable growth. John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions. John’s journey began at 19, working in a warehouse while nurturing a passion for marketing. In 2012, he joined his brother to build StubGroup from the ground up, despite having little experience. The turning point came when John realized businesses needed more than just a PPC expert—they needed a partner to navigate the complexities of scaling. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 198 - Video Is The Fuel That Drives Commerce
08/19/2025
Episode 198 - Video Is The Fuel That Drives Commerce
Visit for complete show notes of every podcast episode. Brad Friedman and Eitan Koter chat about why video is the fuel that drives commerce and how businesses can incorporate video into their marketing strategy. Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 197 - The Hidden Costs Of Siloed Teams
08/12/2025
Episode 197 - The Hidden Costs Of Siloed Teams
Visit for complete show notes of every podcast episode. Join Brad Friedman and Andy Culligan as they chat about getting your sales and marketing teams to work together and the hidden costs of siloed teams. Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 196 - How YouTube Can Explode Your Business Growth
07/29/2025
Episode 196 - How YouTube Can Explode Your Business Growth
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jeff Hampton as they chat about how businesses can leverage YouTube to boost visibility, attract clients, and grow revenue. Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and a litigator, Jeff has handled over 100 jury trials, gaining extensive courtroom experience. As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven-figure enterprises. A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 195 - Creative Marketing Isn’t Magic, It’s A Process
07/22/2025
Episode 195 - Creative Marketing Isn’t Magic, It’s A Process
Visit for complete show notes of every podcast episode. Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work. Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 194 - Don’t Sell On Amazon Until You've Heard This!
07/15/2025
Episode 194 - Don’t Sell On Amazon Until You've Heard This!
Visit for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses. Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. With over half a billion dollars worth of sales on marketplaces, Will has established himself as a leading authority in the industry. Will has extensive experience working with e-commerce businesses, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. BellaVix has successfully collaborated with renowned brands such as Instant Pot, Wilton, and Outward Hound, delivering exceptional growth and results. As an agency, BellaVix is proud to be part of Amazon's Service Provider Network, a Verified Amazon Advertising Partner, and an Amazon Global Selling Partner, ensuring top-tier service and expertise for their clients. In his spare time, Will is a Father of two, Victoria and Sebastian, and handles most of the planning for family activities, which he loves. When not parenting, he appreciates good coffee or whisky, depending on the time of day. Will is passionate about helping brands achieve category domination. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 193 - 25% of Your Ad Spend Might Be Funding Organized Crime
07/08/2025
Episode 193 - 25% of Your Ad Spend Might Be Funding Organized Crime
Visit for complete show notes of every podcast episode. Join Brad Friedman and Rich Kahn as they chat about how every business doing any amount of digital advertising is likely experiencing ad fraud. Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur since 1993, Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 192 - An Innovative Approach To Marketing And Love
06/27/2025
Episode 192 - An Innovative Approach To Marketing And Love
Visit for complete show notes of every podcast episode. Join Brad Friedman and Lorene Cowan as they talk about the marketing of a dating app for entrepreneurs who want to connect with like-minded people. As an Entrepreneurial Life Strategist and founder of The Experts Tribe Entrepreneurial Success Lab, Lorene coaches business owners on aligning financial success with personal fulfillment. Her work emphasizes accountability, work-life balance, and strategic decision-making, ensuring that entrepreneurs build not just wealth but a life they love. Inspired by her own experiences, Lorene created Yoke to help entrepreneurs connect with like-minded individuals who share their ambition, drive, and lifestyle. More than just a dating app, Yoke fosters both romantic and professional connections, allowing users to earn commissions as matchmakers. With Yoke, business owners no longer have to choose between love and success. They can have both. Lorene’s work has been featured on Fox, CBS, NBC, Entrepreneur, and top New York City media outlets. She is an active member of the Harvard Alumni Entrepreneurs and the Harvard Alumni Association. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 191 - The Detective’s Guide To Email Marketing
06/17/2025
Episode 191 - The Detective’s Guide To Email Marketing
Visit for complete show notes of every podcast episode. Join Brad and Dan Nikas as they chat about transitioning from being a homicide detective to an email marketing guru. And the state of email marketing today. Dan Nikas is an expert in Meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results. Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 190 - How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results
06/03/2025
Episode 190 - How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results
Visit for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed. Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand. He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits. He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms. Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 189 - Unlock Amazon Growth: Secrets to Scaling Your Store with Ads!
05/20/2025
Episode 189 - Unlock Amazon Growth: Secrets to Scaling Your Store with Ads!
Visit for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife. Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale. A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep industry insights and firsthand experience, she helps brands cut through the noise and grow strategically — often to eight figures and beyond. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 188 - Attribution Unlocked: Measuring Social Media Success
05/13/2025
Episode 188 - Attribution Unlocked: Measuring Social Media Success
Visit for complete show notes of every podcast episode. Join Brad Friedman and Emeric Ernoult as they discuss digital marketing ROI and attribution. The art of getting credit for your social media work. Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Emeric’s strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments. Emeric’s passion lies in empowering marketers to showcase the true value of their efforts, ensuring that time and resources spent on social platforms contribute meaningfully to an organization’s bottom line. His relentless focus on building the best product on the market has not only fueled Agorapulse’s success but also redefined the standards of excellence in social media management tools. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 187 - AI Will Redefine Your Business Strategy
05/06/2025
Episode 187 - AI Will Redefine Your Business Strategy
Visit for complete show notes of every podcast episode. Join Brad Friedman and Kevin Dean as they discuss the shift in how business is done, AI, and the importance of business owners considering the real value they provide to clients and customers. Kevin J. Dean is leading AI-driven business transformation. As the Founder and CEO of ManoByte, a technology services company specializing in business process automation, CRM, and intelligent automation, Kevin has dedicated his career to helping businesses thrive in the digital age. With over two decades of experience, Kevin’s expertise has enabled enterprises to leverage AI for significant growth. Kevin holds a degree in Data Science and Analytics, shaping his data-driven strategies for business optimization. Under his leadership, ManoByte has become a trusted partner for optimizing sales, marketing, and customer service processes, streamlining operations, and enhancing customer experiences. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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