The Digital Slice
The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.
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Episode 209 - The Secret To Boosting Sales With Smart Hyperlinks
11/14/2025
Episode 209 - The Secret To Boosting Sales With Smart Hyperlinks
Join Brad and Scott Cate as they chat about Time-of-Day Marketing and figuring out the best time of the day to get the right message to customers. Scott Cate is a SaaS innovator with more than three decades of experience. Since 1991, Scott has navigated the evolution of software—from the days of floppy disks to the cutting-edge, cloud-native solutions we rely on today. He’s seen hundreds of startup failures, made several successful exits, and served in key engineering roles at industry giants like Microsoft and Amazon. Scott blends this deep technical expertise with his talents as a public speaker to inspire and engage audiences. Scott excels at identifying unmet needs and turning them into transformative solutions. Having traveled to 52 countries and flown more than 2 million miles, he’s experienced firsthand the challenges that global marketing teams face when it comes to managing links at scale. His insights into the lack of sophisticated link management tools (particularly for tasks like intelligent routing, bot detection, and traffic validation) became the driving force behind 301.Pro. Visit for complete show notes of every podcast episode. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 208 - How To Obliterate Your Competition With Zero Budget
11/04/2025
Episode 208 - How To Obliterate Your Competition With Zero Budget
Visit for complete show notes of every podcast episode. Join Brad and Brandon Willington as they chat about Brandon’s transition from viral DJ to top ad agency founder, and the secrets to marketing and growth. Brandon Willington is a lead generation expert who helps small service-based businesses escape the trap of word-of-mouth marketing and inconsistent sales. From nightclub DJ to founder of a five-location DJ school, Brandon built his marketing chops in the real world—eventually launching an award-winning agency known for helping underdog businesses stand out with sharp, results-driven advertising. Named one of Australia’s Top 50 Young Entrepreneurs (2022) and founder of a Top 5 Independent Agency (2023), Brandon blends sharp insights with wild stories—from viral mixtapes to Facebook ads that got a club sued (in a good way). As a guest, he shares candid and actionable lessons on marketing, audience psychology, and transforming scrappy small businesses into reliable revenue machines. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 207 - Embrace Disruption Or Get Disrupted: How To Drive Innovation
10/28/2025
Episode 207 - Embrace Disruption Or Get Disrupted: How To Drive Innovation
Visit for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Bieniek as they chat about leadership, good peopling, and the importance of focusing on building relationships. Elizabeth Bieniek is an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. As a founder and Fortune 100 innovation and engineering leadership veteran, her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last. Named Toptal’s 10 most influential “Female Pioneers in Technology,” she has spoken on bridging the gap between human connection and innovation at EmTech NEXT, Chatham House, ITEXPO, AWE, and the Global AI Community. Her leadership and innovation philosophy have been featured in Forbes, Bloomberg, Inc., International Business Times, Tech Times and Women in Business. Her book, Cake on Tuesday, explores leadership, innovation, and personal growth through Bieniek’s journey leading a stealth startup inside big tech. An inspiring narrative beyond technology, it weaves practical tips with real-world experiences to reveal the heart and stories behind groundbreaking advancements. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 206 - Using Brain Science To Boost Your Marketing ROI
10/21/2025
Episode 206 - Using Brain Science To Boost Your Marketing ROI
Visit for complete show notes of every podcast episode. Brad and Nicole Powell discuss neuroscience-backed tactics to simplify your message, reduce friction, and turn browsers into buyers. Nicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole now calls St. Louis home, balancing entrepreneurship with raising two toddlers. Blending instinct, creative flair, and neuromarketing expertise, she empowers businesses to thrive. Through her work, Nicole has been featured in various major media publications such as USA Today, CEO Weekly, Yahoo Finance and even on KMOV's Great Day St. Louis, while being a known speaker at events such as the STL TechWeek. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 205 - Personalized Follow-Up: The #1 Growth Strategy You’re Not Using
10/14/2025
Episode 205 - Personalized Follow-Up: The #1 Growth Strategy You’re Not Using
Visit for complete show notes of every podcast episode. Join Brad Friedman and Doug Brown as they discuss the need to integrate your sales and marketing teams and train them to provide personalized follow up. Doug C. Brown is the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. He has led client award-winning and high-performance teams as well as pioneered profitable development programs for companies. He has advised companies such as Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, Nationwide, Embassy Suites, Inc. 500 to 5000 companies, and thousands of other businesses and entrepreneurs. As an independent division head, Doug created, trained, and presented high-impact, results-oriented web seminars for prospects of Tony Robbins and Chet Holmes. Doug increased their division sales by 864% and close rate by 62% in just six months. Today, he helps companies and individuals increase their sales by incorporating sales revenue and profit growth strategies used by top 1% performers through the Top 1% Academy, Sales Revenue, and Profit Growth Masterminds. He also specializes in creating commission-only sales teams and advises companies on how to properly prepare for a high-performing sales team so they can attract and retain elite sales producers. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 204 - 3D CGI Visualization Boosts Real Estate Sales and Marketing
10/07/2025
Episode 204 - 3D CGI Visualization Boosts Real Estate Sales and Marketing
Visit for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Brian Corcodilos discuss 3D CGI Visualization and Brian’s disruptive approach to the real estate industry. Brian Corcodilos is a seasoned CEO and a natural leader with a passion for entrepreneurship. He is the founder and CEO of Designblendz, a dynamic architecture firm based in Philadelphia. Brian’s unique and disruptive approach to the real estate industry sets Designblendz apart. He embraces cutting-edge 3D technology to empower clients in designing, marketing, pre-selling, and leasing properties virtually. By harnessing the power of these innovative tools, Brian is revolutionizing the real estate landscape and enabling clients to make more informed decisions in the digital age. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 203 - Unlock The Power Of Podcast Guesting: The #1 Strategy For Thought Leaders To Dominate 2026!
09/23/2025
Episode 203 - Unlock The Power Of Podcast Guesting: The #1 Strategy For Thought Leaders To Dominate 2026!
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jessica Rhodes as they chat about the transformative power of podcast guesting, the top strategy for thought leaders in 2026! Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! When she’s not talking about podcast guesting, Jessica can be found in a sauna + cold plunge, wrangling her backyard chickens, or serving as chauffeur to her very athletic kids! The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 202 - Solopreneur Success Secrets: Build a Business You Love
09/16/2025
Episode 202 - Solopreneur Success Secrets: Build a Business You Love
Visit for complete show notes of every podcast episode. Join Brad Friedman and Carly Ries as they chat about thriving as a solopreneur, beating isolation, collaborating with others, and growing your network. Carly Ries has been immersed in the marketing world for nearly two decades, bringing her expertise to businesses ranging from local mom-and-pop shops to global Fortune 500 companies. Since 2016, she has embraced the remote work lifestyle as an independent contractor. Starting in 2020, as the Fractional Chief Marketing Officer for LifeStarr, co-hosting the Aspiring Solopreneur podcast, and co-authoring the upcoming book, Solopreneur Business for Dummies. Carly has dedicated her career to helping solopreneurs create businesses and lives they love. She has found that while she initially set out to educate other solopreneurs, they have taught her just as much. Carly deeply understands the ins and outs of solopreneurship and is passionate about empowering others on their entrepreneurial journeys. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 201 - Is SEO Dead? The Truth About Search In The Age Of AI
09/09/2025
Episode 201 - Is SEO Dead? The Truth About Search In The Age Of AI
Visit for complete show notes of every podcast episode. Brad Friedman and Nick Musica discuss whether SEO is dead in the age of AI. They talk about what still works and what doesn’t for small businesses trying to get found online. Nick has been a practicing, hands-on SEO expert since 2003. He led SEO efforts at High Point Insurance (Now Plymouth Rock), Esurance and Rocket Lawyer before starting his SEO agency, Optics In, in 2019. Nick and his team at Optics In, LLC, provide SEO strategy and execution for small businesses in various sectors, including finance and technology. Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April 2009. He also taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 200 - The Secret Weapon For Authentic Marketing? Combine Affiliate + Influencer Strategies the Data-Driven Way
09/02/2025
Episode 200 - The Secret Weapon For Authentic Marketing? Combine Affiliate + Influencer Strategies the Data-Driven Way
Visit for complete show notes of every podcast episode. Influencer and affiliate marketing decoded! Join Brad Friedman & Tye DeGrange to explore tools and tactics that drive real business growth. Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency. Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 199 - Google Ads Tips You Haven't Heard Before
08/26/2025
Episode 199 - Google Ads Tips You Haven't Heard Before
Visit for complete show notes of every podcast episode. Join Brad Friedman and John Horn as they chat about digital advertising and how to achieve real ROI while ensuring sustainable growth. John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions. John’s journey began at 19, working in a warehouse while nurturing a passion for marketing. In 2012, he joined his brother to build StubGroup from the ground up, despite having little experience. The turning point came when John realized businesses needed more than just a PPC expert—they needed a partner to navigate the complexities of scaling. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 198 - Video Is The Fuel That Drives Commerce
08/19/2025
Episode 198 - Video Is The Fuel That Drives Commerce
Visit for complete show notes of every podcast episode. Brad Friedman and Eitan Koter chat about why video is the fuel that drives commerce and how businesses can incorporate video into their marketing strategy. Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 197 - The Hidden Costs Of Siloed Teams
08/12/2025
Episode 197 - The Hidden Costs Of Siloed Teams
Visit for complete show notes of every podcast episode. Join Brad Friedman and Andy Culligan as they chat about getting your sales and marketing teams to work together and the hidden costs of siloed teams. Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 196 - How YouTube Can Explode Your Business Growth
07/29/2025
Episode 196 - How YouTube Can Explode Your Business Growth
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jeff Hampton as they chat about how businesses can leverage YouTube to boost visibility, attract clients, and grow revenue. Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and a litigator, Jeff has handled over 100 jury trials, gaining extensive courtroom experience. As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven-figure enterprises. A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 195 - Creative Marketing Isn’t Magic, It’s A Process
07/22/2025
Episode 195 - Creative Marketing Isn’t Magic, It’s A Process
Visit for complete show notes of every podcast episode. Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work. Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 194 - Don’t Sell On Amazon Until You've Heard This!
07/15/2025
Episode 194 - Don’t Sell On Amazon Until You've Heard This!
Visit for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses. Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. With over half a billion dollars worth of sales on marketplaces, Will has established himself as a leading authority in the industry. Will has extensive experience working with e-commerce businesses, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. BellaVix has successfully collaborated with renowned brands such as Instant Pot, Wilton, and Outward Hound, delivering exceptional growth and results. As an agency, BellaVix is proud to be part of Amazon's Service Provider Network, a Verified Amazon Advertising Partner, and an Amazon Global Selling Partner, ensuring top-tier service and expertise for their clients. In his spare time, Will is a Father of two, Victoria and Sebastian, and handles most of the planning for family activities, which he loves. When not parenting, he appreciates good coffee or whisky, depending on the time of day. Will is passionate about helping brands achieve category domination. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 193 - 25% of Your Ad Spend Might Be Funding Organized Crime
07/08/2025
Episode 193 - 25% of Your Ad Spend Might Be Funding Organized Crime
Visit for complete show notes of every podcast episode. Join Brad Friedman and Rich Kahn as they chat about how every business doing any amount of digital advertising is likely experiencing ad fraud. Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur since 1993, Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 192 - An Innovative Approach To Marketing And Love
06/27/2025
Episode 192 - An Innovative Approach To Marketing And Love
Visit for complete show notes of every podcast episode. Join Brad Friedman and Lorene Cowan as they talk about the marketing of a dating app for entrepreneurs who want to connect with like-minded people. As an Entrepreneurial Life Strategist and founder of The Experts Tribe Entrepreneurial Success Lab, Lorene coaches business owners on aligning financial success with personal fulfillment. Her work emphasizes accountability, work-life balance, and strategic decision-making, ensuring that entrepreneurs build not just wealth but a life they love. Inspired by her own experiences, Lorene created Yoke to help entrepreneurs connect with like-minded individuals who share their ambition, drive, and lifestyle. More than just a dating app, Yoke fosters both romantic and professional connections, allowing users to earn commissions as matchmakers. With Yoke, business owners no longer have to choose between love and success. They can have both. Lorene’s work has been featured on Fox, CBS, NBC, Entrepreneur, and top New York City media outlets. She is an active member of the Harvard Alumni Entrepreneurs and the Harvard Alumni Association. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 191 - The Detective’s Guide To Email Marketing
06/17/2025
Episode 191 - The Detective’s Guide To Email Marketing
Visit for complete show notes of every podcast episode. Join Brad and Dan Nikas as they chat about transitioning from being a homicide detective to an email marketing guru. And the state of email marketing today. Dan Nikas is an expert in Meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results. Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 190 - How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results
06/03/2025
Episode 190 - How To Get Your Brand Noticed In The Age Of AI Search And Zero-Click Results
Visit for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed. Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a set of simple and powerful SEO tools for any business or brand. He has utilized unconventional content marketing, PR, and SEO to scale his companies and achieve all four exits. He has consulted and helped over 100 companies in the last decade, including DowJones, Realtor.com, Nextiva, Aura, Pipedrive, Wistia, CultureAmp, Backlinko, Helpscout rank #1 organically on Google for their key terms. Dmitry is a contributor for Intuit, Forbes, Entrepreneur, TheNextWeb, TechCrunch, Moz, AListApart, SEMRush, Mashable, Huffington Post, WIRED and many others. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 189 - Unlock Amazon Growth: Secrets to Scaling Your Store with Ads!
05/20/2025
Episode 189 - Unlock Amazon Growth: Secrets to Scaling Your Store with Ads!
Visit for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife. Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale. A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep industry insights and firsthand experience, she helps brands cut through the noise and grow strategically — often to eight figures and beyond. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 188 - Attribution Unlocked: Measuring Social Media Success
05/13/2025
Episode 188 - Attribution Unlocked: Measuring Social Media Success
Visit for complete show notes of every podcast episode. Join Brad Friedman and Emeric Ernoult as they discuss digital marketing ROI and attribution. The art of getting credit for your social media work. Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Emeric’s strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments. Emeric’s passion lies in empowering marketers to showcase the true value of their efforts, ensuring that time and resources spent on social platforms contribute meaningfully to an organization’s bottom line. His relentless focus on building the best product on the market has not only fueled Agorapulse’s success but also redefined the standards of excellence in social media management tools. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 187 - AI Will Redefine Your Business Strategy
05/06/2025
Episode 187 - AI Will Redefine Your Business Strategy
Visit for complete show notes of every podcast episode. Join Brad Friedman and Kevin Dean as they discuss the shift in how business is done, AI, and the importance of business owners considering the real value they provide to clients and customers. Kevin J. Dean is leading AI-driven business transformation. As the Founder and CEO of ManoByte, a technology services company specializing in business process automation, CRM, and intelligent automation, Kevin has dedicated his career to helping businesses thrive in the digital age. With over two decades of experience, Kevin’s expertise has enabled enterprises to leverage AI for significant growth. Kevin holds a degree in Data Science and Analytics, shaping his data-driven strategies for business optimization. Under his leadership, ManoByte has become a trusted partner for optimizing sales, marketing, and customer service processes, streamlining operations, and enhancing customer experiences. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 186 - From Burnout to Buyout: How to Know When to Sell Your Business
04/29/2025
Episode 186 - From Burnout to Buyout: How to Know When to Sell Your Business
Visit for complete show notes of every podcast episode. Join Brad Friedman and Jonathan Baker as they chat about a topic every business owner needs to think about at some point. Having an exit strategy! Jonathan Baker heads up the M&A practice at Punctuation. He has worked on dozens of deals both inside and outside the industry and brings a unique perspective as a fellow owner who has gone through the process himself. He graduated from Emory University’s Goizueta Business School in 2005. His career began working at a small boutique marketing strategy consultancy. There, he was able to do marketing strategy and positioning work for many well-known Fortune 500 CPG companies. In 2011, he left to start a craft brewery, Monday Night Brewing where his focus was on marketing, sales, and taprooms. After helping his business partners grow to 180+ employees and numerous locations, Jonathan stepped away from the day-to-day to head up the M&A practice for Punctuation. He loves cocktails, music, and hiking, and lives in Atlanta with his wife, two kids, and entitled rescue Australian Shepherd, Oscar Snugs. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 185 - Unlocking The Secrets Of Thriving E-commerce Businesses
04/22/2025
Episode 185 - Unlocking The Secrets Of Thriving E-commerce Businesses
Visit for complete show notes of every podcast episode. Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more! Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 184 - Maximizing ROI Through Data Analytics
04/15/2025
Episode 184 - Maximizing ROI Through Data Analytics
Visit for complete show notes of every podcast episode. In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue. Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first driver in business growth, and he's happy to share the knowledge to help businesses grow from zero to unicorn status fast. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 183 - Consumer Psychology Secrets That Make Brands Millions
04/08/2025
Episode 183 - Consumer Psychology Secrets That Make Brands Millions
Visit for complete show notes of every podcast episode. Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience. Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to help businesses transcend mediums and resonate with global audiences. As a consumer psychologist, Adam navigates the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior. His journey, enriched by academic pursuits and a master's degree in advertising and consumer psychology, has been a cornerstone in his approach to marketing and business performance at large. Adam has collaborated with dynamic brands such as UnitedHealth Group, Nike, American Express, Kellogg, Textron, and many others. Each partnership is a unique narrative of blending traditional values with innovative strategies to navigate the complexities of modern markets. Adam’s work and life are a continuous quest for knowledge, growth, and connection, always aiming to leave a positive imprint on the world, one innovative campaign at a time. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 182 - A Healthcare Marketer's Guide to Explosive Growth
03/25/2025
Episode 182 - A Healthcare Marketer's Guide to Explosive Growth
Visit for complete show notes of every podcast episode. Join Brad Friedman and Saul Marquez as they discuss the ins and outs of marketing strategies and tactics for practices, vendors and healthcare systems. Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the healthcare sector, Saul's journey began in sales and leadership roles at major players like Stryker, NuVasive, and Medtronic. Recognizing significant gaps that companies were faced with in strategy, digital marketing, and commercialization during his career, Saul established Outcomes Rocket to address these challenges head-on. The consultancy focuses on helping healthcare brands and businesses scale and thrive in the digital age. The Digital Slice Podcast is brought to you by Magai. Up your AI game at
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Episode 181 - Amazon Selling Mistakes To Avoid: Why Some Products Fail
03/18/2025
Episode 181 - Amazon Selling Mistakes To Avoid: Why Some Products Fail
Visit for complete show notes of every podcast episode. Join Brad Friedman and Carolyn Lowe as they discuss the science behind growing your brand’s profitability by selling products on Amazon without ads. Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies. Under Carolyn's leadership, ROI Swift has achieved significant success. It has helped over 150 brands grow profitably and has the ambitious goal of assisting 500 brands in total. Carolyn's journey from a Fortune 100 company, Dell, to founding her own agency showcases her dedication to helping emerging businesses thrive. She holds a B.S. in Business Administration, is a licensed pilot, and has nine years of advisory board experience at the Austin Airport. The Digital Slice Podcast is brought to you by Magai, up your AI game at
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Episode 180 - The Rebrand Man Explains How To Successfully Rebrand Your Business
03/11/2025
Episode 180 - The Rebrand Man Explains How To Successfully Rebrand Your Business
Visit for complete show notes of every podcast episode. Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It's a jetpack to your success. Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, change management, employee engagement, and internal marketing, customer experience design and marketing/public relations. Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises. In the last two years, he has led rebranding efforts for Bravanti (formerly BPI group), 1Concier (formerly T-Y Group, Riegel Linen, Harbor Linen), BlueCross Blue Shield, and ReUp. He regularly speaks at national conferences and is a frequent contributor to Forbes.com on the topic of rebranding. The Digital Slice Podcast is brought to you by Magai, up your AI game at
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