The Entrepreneur Experiment
Every week, I sit down with extraordinary founders to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. This is your journey to learn from the best—world-class entrepreneurs, elite thinkers, and peak performers who have mastered success in business, body, and brain. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose. Together, we’ll discover the habits, systems, and strategies they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.
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EE429: The Future of Food: How Gousto Delivers 100 Million Meals a Year
07/03/2025
EE429: The Future of Food: How Gousto Delivers 100 Million Meals a Year
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Timo Boldt, the visionary founder and CEO of Gousto, the UK’s leading homegrown meal-kit company. From humble beginnings hand-delivering recipe boxes and knocking on doors, to building a data-powered food business that serves millions of dinners annually, Timo shares his 13-year journey of grit, resilience, and customer obsession. He opens up about the early grind, raising capital without a single VC contact, harnessing AI to scale operations, and his mission to make healthy eating effortless. Whether you’re a startup founder, food enthusiast, or curious about building a complex, capital-intensive company, this episode is packed with real-world lessons on leadership, discipline, and creating meaningful impact. Show Notes In this episode, we cover: 🔥 How Timo went from cooking in his tiny flat to delivering millions of dinners annually 🚀 The scrappy early days—handing out flyers, door-to-door sales, hand-packing boxes 💡 Why customer obsession and continuous improvement power Gousto’s growth flywheel 📈 How Gousto uses AI in everything from logistics to recipe creation and personalisation 💰 The realities of scaling a capital-intensive food business (hundreds of millions raised) 🌱 Timo’s vision of Gousto as a future preventative healthcare platform ⚡ The underrated power of personal discipline: mindset, gratefulness, and fitness 💬 “The grass is greenest where you water it. Take care of yourself, obsess about the customer, build the best team you can—and great things will happen.” — Timo Boldt Links & Resources Gousto (now in Ireland)— Try the UK’s leading homegrown meal-kit service: Timo Boldt on LinkedIn — Follow Timo’s journey: Book: Die With Zero by Bill Perkins ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE428 – Mentor Moment: Stephen Kinsella on How and When the Next Economic Crisis Will Hit
06/29/2025
EE428 – Mentor Moment: Stephen Kinsella on How and When the Next Economic Crisis Will Hit
In this Mentor Moment, economist Stephen Kinsella joins Gary Fox to break down the patterns behind economic booms and busts - and why the seeds of the next crisis are often sown during the good times. Stephen explains the theory of financial instability, the role of credit, and how euphoria can quickly turn to fear. He also explores what could trigger Ireland’s next major economic shock and how global forces shape our future. If you’re a founder, investor, or simply curious about what’s coming next, this is essential listening. To listen to the full episode with Stephen, look for episode 363. ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! --- Visit my partners: Enterprise Ireland: Azure Communications: Nostra:
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EE427: 100,000 Customers with Zero Marketing Budget: The Story of Seed Golf
06/26/2025
EE427: 100,000 Customers with Zero Marketing Budget: The Story of Seed Golf
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dean Klatt, the Australian founder of Seed Golf, who built a global direct-to-consumer golf brand… from Carlow. Dean shares the story of how he reverse-engineered premium golf balls, bootstrapped his way to international markets, and took on billion-dollar brands without a cent spent on advertising in the early days. From wind tunnels in rural Ireland to handwritten letters to YouTubers, this episode is a masterclass in strategic thinking, resourcefulness, and challenger brand building. If you’re a founder aiming to disrupt a traditional industry or simply love a good “from zero to one” story, this is a must-listen. Show Notes In this episode, we cover: ⛳ The unconventional path from golf distributor in Australia to founder of Seed Golf in Ireland 🚀 How Dean designed a high-performance golf ball using university labs, 3D printing, and wind tunnels 🧠 The strategy behind creating a digital-native, direct-to-consumer brand 🌍 Going global from day one: leveraging Irish brand identity and organic word-of-mouth 🎥 Why early influencer marketing worked without a budget — and how they seeded (literally) the market 🏗️ The two-year product development phase and how Dean overcame self-doubt 🎯 "If the big brands zig, we zag" — building a challenger brand with authenticity 🏆 Winning Golf Digest awards 3 years in a row and what that means for future growth 🛍️ What makes golf balls the perfect D2C product: consumable, shippable, repeatable 💬 "Our customers were giving away the golf balls they bought just to tell others about us — that’s when I knew we were onto something." – Dean Klatt 🔗 Resources & Links Seed Golf Website: https://seedgolf.com/ Follow Seed Golf on Instagram: https://www.instagram.com/seedgolfco Peter Finch Golf YouTube Channel: https://www.youtube.com/user/peterfinchgolf ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo
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EE426 - Mentor Moment: Working With Your Brain, Not Against It: DC Cahalane on ADHD & Entrepreneurship
06/22/2025
EE426 - Mentor Moment: Working With Your Brain, Not Against It: DC Cahalane on ADHD & Entrepreneurship
In this bite-sized Mentor Moment, DC Cahalane shares how a late diagnosis of ADHD transformed his understanding of himself — and his work. From battling procrastination to embracing what he once saw as flaws, DC opens up about the mental health rollercoaster that led to a powerful realization: ADHD wasn’t a limitation, it was a lens. He unpacks why traditional productivity hacks failed him, how understanding brain chemistry changed everything, and why every founder — diagnosed or not — should read Faster Than Normal. 💡 A must-listen for anyone navigating self-doubt, burnout, or that feeling of being “all or nothing.” This is your reminder that the way your brain works might just be your superpower. 🎧 Listen to the full episode: Episode 364 – Inside the Venture Capital Brain --- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE425 - Fetching €40 Million: How Anthony Gallagher Started & Scaled Petstop
06/19/2025
EE425 - Fetching €40 Million: How Anthony Gallagher Started & Scaled Petstop
In this episode of The Entrepreneur Experiment, Gary Fox meets Anthony Gallagher - the man behind Petstop, Ireland’s most successful independent pet retailer. From sweeping floors at Penneys to nearly selling his dot-com startup for $42 million (before it all collapsed), Anthony’s story is packed with lessons on grit, resilience, and building something that lasts. He shares how he bounced back from financial ruin using pure hustle, delivered pet food himself during lockdowns, and quietly scaled Petstop to €40 million in annual revenue—all while competing head-to-head with global giants. This is a masterclass in staying the course, putting people first, and never underestimating the power of showing up - week after week, store after store. Show Notes: In this episode, we cover: 🐾 How Anthony grew Petstop to €40M without external takeovers 💥 The $42M dot-com deal that collapsed overnight 📦 Using his son’s communion money to pay staff - and bouncing back 🧠 Competing (and winning) against multinationals like Maxi Zoo 🏪 The importance of location in retail—and why he still visits every store 🚚 Scaling delivery by literally driving orders to customers 🔁 Building a team with 20+ years’ loyalty 🐕 Why launching private-label brands like Nádúr changed the game 💡 How being “too early” can kill a great idea (and why timing is everything) Resources & Mentions: Anthony's business: Private-label brand: Nádúr Lifestyle pet range: Alice & Co Irish-made treats company backed by Anthony: Green Treat: ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE424 - Mentor Moment: The Power of Relentless Selling with Gary Lavin, Founder of VITHIT
06/15/2025
EE424 - Mentor Moment: The Power of Relentless Selling with Gary Lavin, Founder of VITHIT
What do you do when your business is on the brink of collapse? For Gary Lavin, it meant getting in his car and personally selling into 3,500 stores in 18 months. In this raw and honest moment, Gary shares how fear became his biggest motivator, why most people skip the hard (but essential) work of selling, and how doubling your store count can double your business — if you're willing to do the legwork. This is a must-listen for any founder struggling to grow or hesitant to sell. ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/3HHwSMo
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EE423 - From 25-Seater Café to National Brand: The Gourmet Food Parlour Story
06/12/2025
EE423 - From 25-Seater Café to National Brand: The Gourmet Food Parlour Story
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Lorraine Heskin, the trailblazing founder of Gourmet Food Parlour, one of Ireland’s most successful independent hospitality groups. Lorraine shares her journey from selling Irish foods on the streets of Manhattan to opening a tiny 25-seater café off a side street in Dun Laoghaire - without investors, key money, or a culinary background. She reveals how she grew a brand that now spans restaurants, catering, corporate hospitality, and even cross-country expansion, all while maintaining a fierce loyalty to her team, her customers, and her values. This conversation is a masterclass in brand-building, resilience, and trusting your instincts - especially when the world tells you otherwise. Whether you're in food, retail, or simply thinking about taking the leap to start your own business, Lorraine’s story will light a fire under you. ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! --- Visit my partners: Enterprise Ireland: Azure Communications: Nostra:
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EE422 - Mentor Moment: Mental Fitness, Therapy & Legacy - Laura Bonner’s Reset Rituals
06/08/2025
EE422 - Mentor Moment: Mental Fitness, Therapy & Legacy - Laura Bonner’s Reset Rituals
In this Mentor Moment from Episode 365 with Laura Bonner, founder of The Muff Liquor Company, she opens up about the mental practices that keep her grounded in business and life. Laura shares her unapologetic belief in therapy, the importance of taking time to reset, and why legacy isn’t about being a great business person—but a great person. It’s a raw, real reflection on healing, perspective, and purpose from one of the most authentic voices we’ve featured. ---- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! --- Visit my partners Enterprise Ireland: Azure Communications: Nostra: ---
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EE421 - Email is King: How Rory’s Travel Club Hit 200K Members with a €12 Email Subscription
06/05/2025
EE421 - Email is King: How Rory’s Travel Club Hit 200K Members with a €12 Email Subscription
In this episode of The Entrepreneur Experiment, Gary sits down with Rory King, the founder of Rory’s Travel Club- a radically simple subscription business that’s quietly revolutionising travel in Ireland and beyond. With no investors, no fancy app, and no startup playbook, Rory turned a €10 Facebook idea into a thriving travel club with over 200,000 members, a 10-person team, and a blueprint to reach one million users. From sleeping in his car outside Applegreen Petrol Station to traveling to Sri Lanka with his customers, Rory shares his unfiltered journey of hustle, honesty, and high-impact email marketing. If you’ve ever wondered how to build a profitable business without venture capital - or how to make email sexy again - this episode is your masterclass. Show Notes: In this episode, we cover: 💡 How Rory validated his idea with a €10 PayPal experiment on Facebook 📬 Why email marketing (done right) is still king—with 70% open rates 🚀 The low-cost, high-impact subscription model fueling explosive growth 🤝 How Rory builds loyalty through real-life connection and 1:1 interaction 🌍 The plan to scale from Ireland to Scotland, the UK, and beyond 🎯 Why keeping the annual fee at €12 is part of the growth strategy 🧠 Repurposing old content + smart social media strategies 🔄 Retention, recurring revenue, and the beauty of a no-commission model 🛏️ How 5-star hotels and top travel brands now come to him with deals ☕ From sports science grad to group trip leader: Rory’s real entrepreneurial journey Links & Resources: Follow Rory on Instagram: Email Marketing Tool Rory Recommends: ___ Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! ___ Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE420 - Mentor Moment: From Stockbroker to Showroom - Nadia Adan’s Leap of Faith
06/01/2025
EE420 - Mentor Moment: From Stockbroker to Showroom - Nadia Adan’s Leap of Faith
In this Mentor Moment from episode 370, Nadia Adan shares how she left a high-paying corporate job in finance to launch her own car dealership, Ashford Motors, just before the pandemic. With grit, intuition, and a flair for social media, Nadia built a thriving business from scratch—even as others called her a "backstreet garage." This short episode is packed with powerful insights on betting on yourself, overcoming cultural expectations, and building a brand with both heart and hustle. ___________________ Visit my partners: Enterprise Ireland: Azure Communications: Nostra:
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EE419 - The Painter That Became a Powerhouse: Sean Brett’s Accidental Empire
05/29/2025
EE419 - The Painter That Became a Powerhouse: Sean Brett’s Accidental Empire
In this powerful episode of The Entrepreneur Experiment, Gary Fox meets Sean Brett – the unstoppable founder behind Steeltech Sheds. From painting houses with no experience to dominating Galway’s coal market and eventually building Ireland’s leading steel shed business, Sean shares a rollercoaster entrepreneurial journey packed with grit, hustle, and heart. With no formal education beyond the age of 14 and a background shaped by dyslexia and adversity, Sean embodies the very essence of resilience. He opens up about cold calling his way to success, reinventing himself through personal development, and why not caring what others think is the greatest entrepreneurial mindset of all. This is a must-listen for anyone who’s ever doubted themselves, questioned their path, or needed a reminder that the best businesses often start with zero resources and pure belief. 🎧 Show Notes: In this episode, we cover: 🔥 Sean’s first “Eureka” ad that kickstarted his painting business 🚛 How he went from one bag of coal to Galway’s biggest coal distributor 🏗 The origin story of Steeltech Sheds – and the pints-fuelled brainstorming that led to the name 🧠 Why overcoming dyslexia became one of his greatest strengths 🧰 The surprising power of rejection and how it built his sales resilience 📉 What he did when orders dried up overnight during the crash—and how expansion saved him 🎯 The marketing lessons he learned that still hold true today 🧍 Why being the face of your brand matters more than ever in the age of AI 💬 “If you could not care what other people think about you, your life would be so much happier, better, successful.” 🔗 Links & Resources: Steeltech Sheds — Learn more about Sean’s business: https://www.steeltechsheds.ie/ The Entrepreneur Experiment Newsletter — Stay updated with new episodes and insights: https://www.mrgaryfox.com/subscribe-1 --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/nostraee
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EE418 - Mentor Moment: David Jelly on the €150 Billion Sitting Still In Irish Bank Accounts
05/25/2025
EE418 - Mentor Moment: David Jelly on the €150 Billion Sitting Still In Irish Bank Accounts
In this bite-sized Mentor Moment from Episode 384, David Jelly, founder of Property Bridges, joins Gary Fox to dissect two of Ireland’s biggest challenges: why people aren’t investing — despite sitting on billions in cash — and why startups struggle to retain talent in a post-COVID world. From cultural mindsets to broken incentives, David gets honest about what needs to change. Whether you're a founder, investor, or just trying to make sense of Ireland’s economic contradictions, this moment will provide some useful food for thought on investing in Ireland, and how to shape your team in our hybrid working world. ------ Visit my partners: Enterprise Ireland: Azure Communications: Nostra:
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EE417 - Skin in the Game: How Ella & Jo Went from 1 Idea to Selling in 50 Countries
05/22/2025
EE417 - Skin in the Game: How Ella & Jo Went from 1 Idea to Selling in 50 Countries
In this inspiring episode of The Entrepreneur Experiment, Gary Fox sits down with Charlene Flanagan and Niamh Ryan—the powerhouse duo behind Ella & Jo, one of Ireland’s fastest-growing beauty brands. From a single product and two simultaneous pregnancies to a global business stocked in Boots, Dunnes Stores and over 400 pharmacies, their story is anything but ordinary. Charlene and Niamh open up about how they built Ella & Jo from the West of Ireland, how they define success on their own terms, and why authenticity, connection, and community are at the heart of everything they do. Whether you’re a solo founder, aspiring entrepreneur, or building a business while juggling parenthood—this episode will leave you fired up, grounded, and full of ideas. Show Notes: In this episode, we cover: 💡 The serendipitous start to Charlene & Niamh’s partnership 👩🔬 From skin clinic and bridal makeup to co-founders of a global beauty brand 🧴 How a single brush cleanser idea turned into an award-winning product range 🌍 Building a global brand from the West of Ireland 💬 Why your business doesn’t have to be born in Dublin, London, or NYC 👩👩👧👦 Growing a business while growing a family—simultaneous pregnancies and startup hustle 🧘 The importance of defining your own version of success 🌟 How coaching and self-acceptance helped shape their leadership styles 📦 Behind the scenes of product development: the 9-month launch timeline 🤝 The role of trust, community, and social media in scaling Ella & Jo 🧠 How to stay creatively inspired while managing the demands of entrepreneurship Links & Resources: 💻 Ella & Jo Website: 📸 Charlene Flanagan Instagram: 👩⚕️ Niamh Ryan Instagram: 🛍️ Buy Ella & Jo at Boots Ireland: 📚 Going for Growth – Women entrepreneurs programme: --- Visit my partners: Enterprise Ireland: Azure Communications: Nostra:
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EE416 - Mentor Moment: Barry Napier on Leadership, Accountability & Evolving as a Founder
05/18/2025
EE416 - Mentor Moment: Barry Napier on Leadership, Accountability & Evolving as a Founder
In this Mentor Moment from Episode 355 of The Entrepreneur Experiment, Barry Napier shares hard-won wisdom on how founders need to evolve as their companies scale. From letting go of control to building a culture of trust and accountability, Barry reflects on how he went from “hard work and chaos” to leading with clarity and self-awareness. If you're a founder feeling the weight of doing it all, this is a must-watch moment on what it really means to grow — not just your company, but yourself. Full Episode: The Entrepreneur Experiment Episode 355
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EE 415 - Inside the €1B+ Business Empire of John Purdy
05/15/2025
EE 415 - Inside the €1B+ Business Empire of John Purdy
In this episode of The Entrepreneur Experiment, Gary Fox sits down with John Purdy, co-founder of Ergo and a seasoned leader who has helped shape the Irish tech landscape over the past three decades. From launching Ergo in 1993 with just a handful of people to scaling it into one of Ireland’s top IT services companies, John shares the highs, the hard decisions, and the philosophies that guided him through it all. John shares a rare behind-the-scenes look at how he scaled Ergo without external investment and spun out an eventual unicorn, Fenergo, along the way. He opens up about the emotional and strategic decision to step away as CEO after 28 years, and what he’s doing now to give back—both to founders and to causes close to his heart. If you're building a business or figuring out what comes after success, this is the playbook. Show Notes: In this episode, we cover: 🚀 Growing Ergo from a printer repair business to €200M+ in revenue 📊 How John bootstrapped and resisted outside investment for decades 🏗️ Spinning out Fenergo—now valued at €1.2 billion 🔁 Why he stepped down as CEO and how he let go without meddling 🧠 What he looks for before joining a startup board or investing 🔥 The brutal honesty of what it takes to scale and survive the “messy middle” 🤝 How personal values define great founders 💬 "The team that got me the last trophy won’t get me the next one." — John Purdy quoting Sir Alex Ferguson on leadership and succession Links & Resources Ergo Technology Group: Connect with John Purdy on LinkedIn: Book mentioned: Man’s Search for Meaning by Viktor E. Frankl Recommended Podcast: The Tim Ferriss Show Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE 414 - Building a Global Brand With Millions Watching: Keilidh Cashell's Story
05/08/2025
EE 414 - Building a Global Brand With Millions Watching: Keilidh Cashell's Story
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Keilidh Cashell — one of Ireland’s most recognisable beauty creators turned entrepreneur and founder of Kash Beauty. With over 2 million followers on TikTok and a loyal global audience, Keilidh opens up about what it really takes to build a brand in the public eye. From creating makeup looks in her bedroom to leading a business stocked internationally, Keilidh shares the highs, the challenges, and the moments where she questioned it all. She talks burnout, stepping back from content creation to become a better CEO, and learning how to lead a team while staying true to her creative core. This is an unfiltered look at the business behind the brand — and the mindset shift required to scale beyond just being the face of it. Whether you're a content creator dreaming of launching your own product or a founder navigating what growth actually feels like, this one is a must-listen. Show Notes: In this episode, we cover: 💄 How Keilidh transitioned from makeup influencer to founder of Kash Beauty 🌍 Scaling a brand globally while staying rooted in authenticity 🎥 The pressure of building a business while millions watch online 🧠 Burnout, boundaries and taking a step back to lead better 📦 Why she focused on product and customer experience before anything else 💬 Learning how to hire, manage and make tough business calls 🧪 Creating products that go viral and deliver results 💡 “At the start, it was all vibes — no plan.” 🔑 What it really means to build something bigger than yourself Links & Resources: Follow Keilidh on YouTube: Follow Keilidh on TikTok: Follow Keilidh on Instagram: Shop Kash Beauty: Kash Beauty on Instagram: --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE 413 - “WIN”: Gerry Hussey’s Formula for Mastering Life, Business & the Mind
05/01/2025
EE 413 - “WIN”: Gerry Hussey’s Formula for Mastering Life, Business & the Mind
In this episode of The Entrepreneur Experiment, Gary Fox is joined by Gerry Hussey - performance psychologist, author, and founder of Soul Space- for a raw, profound conversation on mindset, mastery, and meaning. From coaching Olympic athletes to filling the National Concert Hall with nothing but belief and vision, Gerry shares the ignition moments that shaped his life's work. He opens up about overcoming debilitating anxiety as a teenager, how his mother’s unconditional love set him on a path of purpose, and why real change doesn’t start with tactics - it starts with truth. Whether you're an entrepreneur, athlete, or someone simply searching for clarity and courage, this episode will leave you rethinking how you show up for yourself and the world around you. Show Notes In this episode, we cover: 💥 The “ignition moment” that set Gerry on his life’s mission 🧠 How he rebuilt his mindset after early trauma and self-doubt 🥊 Lessons from working with Olympic boxing teams and elite athletes 🎯 The "WIN" Mindset: What's Important Now 🧘♂️ Building daily habits of personal excellence 💬 The power of saying no, and living with integrity 🏛️ Booking out the National Concert Hall during lockdown - with zero notes 🔄 Reset triggers: why emotional mastery starts with micro-decisions 🔍 Why most people fall short: the missing “why” behind their goals 👨👩👧 The true measure of success (hint: it’s not money or medals) Links & Resources Mentioned: Gerry Hussey’s New Book: I Am, I Can, I Will: Soul Space – Gerry’s wellness and performance platform: Joe Dispenza – Inspiration behind Gerry’s live event transformation Man’s Search for Meaning by Viktor Frankl
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EE 412 - No Plan B: The Unfiltered Truth About Starting Over in Dubai
04/24/2025
EE 412 - No Plan B: The Unfiltered Truth About Starting Over in Dubai
In this episode of The Entrepreneur Experiment, we dive into Conor McHugh's remarkable journey from finance to founding Alchemy Search in Dubai. Drawn by tax-free incentives and sun-soaked opportunities, Conor shares how he navigated the cultural complexities and business challenges of the Middle East over seven years. His story weaves through personal transformation—from KPMG in Guernsey to a soul-searching travel adventure across Asia that sparked his entrepreneurial awakening. With candid insights on managing multicultural teams, overcoming financial pressures, and respecting local business practices, Conor offers invaluable advice for anyone considering the leap into international entrepreneurship. Whether you're curious about expat business opportunities or seeking inspiration to take your own calculated risk, this conversation reveals the grit and adaptability required to succeed far from home. 🎧 Show Notes: In this episode, we cover: 🌍 Conor's decision to leave London and build a business in Dubai's tax-free environment 🔄 The career pivot from finance at KPMG to recruitment entrepreneurship ✈️ How a year of international travel triggered his entrepreneurial mindset 🤝 The importance of the Irish community network in Dubai 💼 Managing multicultural teams and navigating business relationships in the Middle East 💰 Financial challenges and the realities of invoice collection across cultures ⏱️ Understanding different cultural approaches to timelines and commitments 🧠 Overcoming Western entitlement mindset when operating internationally 🌱 The evolution of Dubai's business landscape over seven years "A sense of entitlement, often carried by those from Western cities like Dublin or London, can be a hindrance to success in the Middle East." - Conor McHugh --- Visit my Partners Enterprise Ireland: Azure Communications: Nostra:
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EE 411 - Scarcity, Strategy & Secrets: How Trevor Built an Elite CEO Network
04/17/2025
EE 411 - Scarcity, Strategy & Secrets: How Trevor Built an Elite CEO Network
In this special Dubai-recorded edition of The Entrepreneur Experiment, Gary Fox sits down with Trevor McFarlane—CEO and founder of EMIR, the ultra-exclusive intelligence and advisory network serving the region’s top CEOs, ministers, and government officials. Trevor shares the incredible story behind building EMIR from scratch—starting with a borrowed ballroom at the Burj Al Arab and a fake guest list—to now curating powerful, private briefings for over 400 regional leaders. This episode is a masterclass in the psychology of influence, the power of elite curation, and why being “hard to access” is a business strategy. Trevor also offers a piercing macroeconomic analysis of what lies ahead globally, from Trump 2.0 and AI to population booms and climate migration. Whether you’re a founder, strategist, or just a curious mind—this one will leave you thinking. 🎧 Show Notes In this episode, we cover: 🎩 How Trevor built a high-trust, invite-only CEO network across the Middle East. 🧠 The psychology of selectivity: why scarcity builds value. 💼 Turning elite briefings into board-level influence (and the risk that comes with it) 🌍 From geopolitics to geoeconomics: why the next 25 years will divide the world 📉 The real danger of AI: widening inequality 📈 Opportunity in adversity: where Trevor sees business potential in climate migration and demographic collapse 🏠 A surprising Airbnb idea involving abandoned Japanese islands 🇮🇪 Trevor’s blunt take on Ireland’s economy, inequality, and global tax pressures Quote of the Episode 💬 “What we’re selling isn’t just intelligence—it’s trust, access, and success.” – Trevor McFarlane 🔗 Links & Resources EMIR Official Website → Book mention: The 48 Laws of Power by Robert Greene Visit my Partners Enterprise Ireland: Azure Communications: Nostra:
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EE 410 - How This Irish Founder Took On the Opioid Crisis—and rang the NASDAQ Bell - Gareth Sheridan Story
04/10/2025
EE 410 - How This Irish Founder Took On the Opioid Crisis—and rang the NASDAQ Bell - Gareth Sheridan Story
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Gareth Sheridan, the relentless founder and CEO of Nutriband Inc — a pharmaceutical company tackling one of the most controversial issues in modern medicine: opioid misuse. What started as a college thesis and a dining room stacked with questionable Chinese vitamin patches has since become a NASDAQ-listed company pioneering safer drug delivery systems. Gareth walks us through his raw, rollercoaster journey — from painting houses to fund his dream, to being duped in a million-dollar pump-and-dump scheme, and how he clawed his way back to ring the NASDAQ bell on October 1st with $6.6 million in fresh funding. If you're an entrepreneur with ambition (and a high pain tolerance), this episode will teach you about resilience, smart capital strategy, and how to build billion-dollar businesses the hard way — brick by brick, and patch by patch. 🎧 Show Notes: In this episode, we cover: 💊 The origin story of Nutriband: from a college idea to fighting the opioid crisis 🚗 Why Gareth was a millionaire on paper but driving for Uber in Florida 🏥 How transdermal patches can replace pills and even injections 💸 Getting duped: the brutal truth about OTC markets and a $1.5M illusion 🧠 Learning to think like a public company CEO (before even listing) 🔁 Why he rebuilt the same company… twice 🧱 Gareth’s unique strategy: acquiring IP and talent using stock instead of cash 🛑 How he said no to $80 million in funding offers — and why 🔔 Manifesting the NASDAQ bell: “It was never if, only when.” ⚖️ The shady side of Wall Street: naked shorts, phantom trades, and SEC investigations 📈What it takes to build a billion-dollar business the unconventional way 🔗 Links & Resources: Nutriband: Follow Gareth Sheridan on LinkedIn: Watch the GameStop story: Dumb Money (IMDb): --- Visit my partners Enterprise Ireland: Azure Communications: EE Nostra:
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EE 409 - Building a Team of Owners: Founding Fitt Meals’ The Unorthodox Way
04/03/2025
EE 409 - Building a Team of Owners: Founding Fitt Meals’ The Unorthodox Way
In this episode of The Entrepreneur Experiment, Gary Fox meets with Eoin Cantwell, founder of Fitt Meals. Eoin shares his remarkable journey from running a busy sports club to creating one of the UAE’s most innovative meal prep businesses. Eoin candidly discusses how he bootstrapped Fitt Meals, his approach to radical transparency with open book management (🤯), and how he empowers his entire team by sharing profits and insights. If you’re an entrepreneur looking to scale your business, enhance your team’s engagement, or understand the power of collective responsibility, this episode provides deep insights into a unique business model and leadership style. 🎧 Show Notes: In this episode, we cover: 🔥 The moment Eoin realised the opportunity in healthy meal prep 🚀 How Fitt Meals grew from renting a kitchen at night to operating a state-of-the-art facility 💡 Why Eoin believes in radical transparency and open-book management 📈 How profit-sharing with employees transformed Fitt Meals’ culture 🌍 The challenges and opportunities of scaling a logistics-heavy business 🔑 The critical importance of teaching your team the ‘why’ behind decisions 🏋️♂️ The balance between company growth and maintaining team culture and morale 💬 “A company of owners will always outthink the owner of a company.” – Eoin Cantwell Resources Mentioned: • Scaling Up by Verne Harnish • The Great Game of Business by Jack Stack • HeyGen AI for multilingual communication --- Visit my Partners Enterprise Ireland: Azure Communications: Nostra:
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EE 408 - From Teacher to Airline Tycoon: The Story of Pádraig Ó Céidigh & Aer Arann
03/27/2025
EE 408 - From Teacher to Airline Tycoon: The Story of Pádraig Ó Céidigh & Aer Arann
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Pádraig Ó Céidigh, a name synonymous with Irish entrepreneurship and business leadership. Best known for founding and scaling Aer Arann, one of Ireland’s leading regional airlines, Pádraig shares his journey from humble beginnings to building an airline—despite having no aviation experience. He reveals the key moments that defined his career: remortgaging his house to buy an airline, negotiating with Aer Lingus, securing multimillion-dollar aircraft deals, and eventually selling his business. Beyond aviation, he opens up about the personal cost of success, his near-death experience, and the philosophy that guides his life today. If you're an entrepreneur, this episode will change how you think about risk, vision, and what it really means to build a business with purpose. 📌 Show Notes: In this episode, we cover: ✈️ How Pádraig went from teacher to airline owner—without aviation experience 💡 The mindset shift that allowed him to scale Aer Arann from a small regional service to a multimillion-dollar business 📉 The biggest challenges of running an airline (and why profitability was harder than it looked) 🎯 Why a clear focus on one word—safety—transformed his business strategy ⚖️ The cost of entrepreneurship: health, family, and personal sacrifices 📖 His perspective on wealth beyond just money and how he defines success today 📚 His book, ‘The Purposeful Decision Maker,’ and the lessons inside 🚀 His next chapter: mentoring, investing, and new business ventures 🔗 Resources: 📖 The Purposeful Decision Maker – Pádraig Ó Céidigh’s book 📚 Recommended book: The Psychology of Money by Morgan Housel --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE 407 - How I Built a $15M Media Empire in the Middle East – Richard Fitzgerald’s Story
03/20/2025
EE 407 - How I Built a $15M Media Empire in the Middle East – Richard Fitzgerald’s Story
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Richard Fitzgerald, the founder of Augustus Media, an award-winning modern media company in the UAE and KSA, publishers of Lovin Dubai, Lovin Saudi, and Smashi TV. With a background in media and advertising since 2006, Richard worked at agencies in Ireland, England, and the UAE before building a regional social media department at Mindshare MENA and later becoming Managing Director of a creative technology start-up. In 2015, he launched Augustus Media, a ‘new media’ company that has since expanded across the Middle East, winning Best SME Company at the 2018 MENA EFFIE Awards. Today, Augustus operates Lovin brands in multiple cities, including Dubai, Saudi, Bahrain, Cairo, Riyadh, and Sharjah, and in 2019, they added ODEUM, a dedicated content studio, to their growing media empire. Richard reveals the strategies he used to scale his media brands, the challenges of monetising digital media, and why he believes traditional media is broken. If you’re building a content brand or looking to scale your business in a competitive market, this is a must-listen! 🎧 Show Notes: In this episode, we cover: 🔥 How Richard turned Lovin Dubai into a media powerhouse from scratch 🚀 The strategies he used to growth-hack his way to millions of pageviews 💡 The future of media & why traditional outlets are struggling to adapt 🌍 Expanding across the Middle East: The challenges of entering new markets (Dubai, Saudi, Bahrain, Cairo, Riyadh & more!) 🔑 How Lovin and Smashi became the region’s leading digital media brands 📈 Revenue, investment, and why he rejected buyout offers 🎥 The role of ODEUM, Augustus Media’s content studio 🎤 Hiring journalists vs. content creators – what media needs now 📌 Resources & Links: 📖 Learn more about Augustus Media: 📰 Follow Lovin brands across the Middle East: 🎥 Check out Smashi TV – 🎬 Discover ODEUM – Augustus Media’s content studio: 📱 Connect with Richard on LinkedIn: 💬 “I didn’t want to think about fundraising or exits—I wanted to build something real, something that lasts.” – Richard Fitzgerald --- Visit my partners --- Enterprise Ireland: Azure Communications: Nostra:
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EE 406 - The Gym Equipment Empire Used by 75% of Premier League Teams - BLK BOX
03/13/2025
EE 406 - The Gym Equipment Empire Used by 75% of Premier League Teams - BLK BOX
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Greg Bradley, founder of BLK BOX, one of the leading gym equipment manufacturers in Europe. Greg shares his journey from bootstrapping a startup with no engineering background to building a business that supplies some of the world’s top sports teams—including Irish Rugby and 75% of the Premier League clubs. Greg opens up about the challenges of scaling a manufacturing business, the rollercoaster ride of COVID-19, and why he stepped away from the CEO role to focus on his strengths. If you’re an entrepreneur looking for insights on brand-building, international expansion, and leadership, this episode is packed with value. 🎧 Show Notes: In this episode, we cover: 🔥 From side hustle to global brand – How Greg built BLK BOX from scratch 🏋️♂️ Supplying the pros – Landing contracts with elite sports teams & gym chains 📉 The COVID challenge – Why it was a net negative for the business 💡 Lessons in leadership – Why Greg hired a CEO to replace himself 📈 Scaling manufacturing – Expanding operations without outside investment 🇺🇸 Cracking the U.S. market – BLK BOX’s next big move 🎯 The future of fitness – Hyrox, functional training, and what’s next 💬 "I didn’t bring investment in at the start because I feel sometimes money can suffocate creativity. My strength has always been being resourceful—turning lemons into lemonade." - Greg Bradley 📌 Resources & Links: 🔗 BLK BOX – Greg’s company: 📖 Scaling Up – Business book recommendation 🏃♂️ Hyrox – The fitness race taking over: 📱 Follow Greg Bradley on LinkedIn: 🎙️ Enjoyed this episode? Subscribe to The Entrepreneur Experiment for more inspiring founder stories. --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE 405 - From Idea to Impact: The Courage to Start Your Own Business with Keogh's Crisps & Advanced Cosmoetics
03/06/2025
EE 405 - From Idea to Impact: The Courage to Start Your Own Business with Keogh's Crisps & Advanced Cosmoetics
The Entrepreneur Experiment Live Special with The Local Enterprise Offices: Lessons from Ireland’s Top Founders. To celebrate Local Enterprise Week, we sit down with Tom Keogh of Keogh’s Crisps and Noreen Hackett of Advanced Cosmetics to uncover the real stories behind building globally recognised brands from Ireland. Tom shares how his family farm transformed from market gardening to a premium snack brand sold in over 20 countries, including on international airlines. Noreen reveals how she went from chemist to CEO, creating an end-to-end cosmetics manufacturing powerhouse serving 37 brands worldwide. If you're a founder or aspiring entrepreneur, this episode is packed with real-world insights on branding, scaling, and navigating sustainability and global expansion. 🎧 Show Notes: In this episode, we cover: 🔥 The power of branding – How Tom turned a family farm into a global snack brand 🚀 Taking the leap – How Noreen built her cosmetics empire from scratch 💡 The importance of authenticity – Why telling the truth in branding is a competitive advantage 📈 Expanding internationally – Breaking into global markets while staying true to your roots 🌍 Sustainability & business – What actually works vs. greenwashing 💰 Navigating funding & investment – Lessons from early-stage growth 🔑 Scaling smartly – How to manage multiple business lines without losing focus 💬 "Word of mouth is the most powerful form of marketing you’ll ever get." – Tom Keogh 📌 Resources & Links: 📖 Enterprise Ireland – Support for Irish startups: enterprise-ireland.com 🛍️ Keogh’s Crisps – 🧴 Advanced Cosmetics – Loved this episode? Subscribe to The Entrepreneur Experiment for more founder insights. --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE 404 - From 0 to 300 Million Users: The Growth Story of Sean Blanchfield’s Startups
02/27/2025
EE 404 - From 0 to 300 Million Users: The Growth Story of Sean Blanchfield’s Startups
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Sean Blanchfield, serial entrepreneur and co-founder of Demonware, PageFair, and Jentic, to unpack his journey from student entrepreneur to scaling and selling tech companies. Sean shares candid insights into the early days of launching startups in Ireland, how Demonware became a critical player in multiplayer gaming, and the bold pivots that led to success. He also dives into his later ventures, PageFair, which tackled ad blocking in the digital advertising space, and Jentic, his latest project at the forefront of AI-driven market insights. From fundraising struggles to navigating acquisitions, Sean reflects on the lessons he’s learned across multiple ventures. If you’re a founder working on product-market fit, considering an exit, or fascinated by the business behind gaming and ad tech, this episode is packed with insights you won’t want to miss. 🎧 Show Notes: In this episode, we cover: 🔥 The origins of Demonware and its role in multiplayer gaming 🚀 How Sean and his co-founders pivoted their product four times before finding the right fit 💡 Fundraising challenges in Ireland and how they bootstrapped early growth 🎮 The rise of online gaming and how Demonware powered global hits like Call of Duty 📈 Selling to Activision – why it was the right move and how the deal unfolded 🛑 PageFair & ad-blocking – the problem it solved and how it changed the digital ad space 🤖 Jentic – Sean’s latest AI-driven insights company and the future of market intelligence 💼 The emotional and strategic aspects of selling a business 🤔 Lessons from failed ventures and why iteration is key to startup success 💬 "We were in existential crisis for the first 18 months. Then suddenly, we had product-market fit, and everything changed." – Sean Blanchfield Visit my Partners Enterprise Ireland: Azure Communications: Nostra: --- 📌 Resources & Links: 🔗 Enterprise Ireland – Support for Startups: 🎮 Demonware – Behind Activision’s Multiplayer Gaming: 📢 PageFair – Ad-Blocking Analytics & Solutions: 📊 Jentic – AI-Powered Market Intelligence: 📱 Follow Sean Blanchfield on LinkedIn: 📖 The Lean Startup – Eric Ries (A book Sean references in his startup journey)
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EE 403 - From €10K Investment to Multimillion-Euro Beauty Empire: Aimee Connolly’s Story
02/20/2025
EE 403 - From €10K Investment to Multimillion-Euro Beauty Empire: Aimee Connolly’s Story
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Aimee Connolly, the powerhouse founder behind Sculpted by Aimee. From working on makeup counters at 16 to building one of Ireland’s most successful beauty brands, Aimee shares her incredible journey of bootstrapping her way to the top. She reveals the bold steps she took—cold emailing manufacturers, self-funding her first product launch, and scaling from a solo founder to leading an international beauty empire. If you're an entrepreneur looking for real, unfiltered insights on launching a product, navigating challenges, and building a loyal brand community, this episode is for you. 🎧 Show Notes: In this episode, we cover: 🔥 The moment Aimee decided to build her own beauty brand 🚀 How she launched Sculpted by Aimee with just €10,000 💡 The power of ‘massive action’ and breaking down big goals 📈 Bootstrapping vs. raising investment: the cashflow lessons she learned 🌍 Expanding into new markets: from Ireland to the UK and beyond 🔑 Why authenticity and community-building have been key to her success 🏋️♀️ Balancing business growth with personal well-being 💬 "The number one difference between an entrepreneur and someone who doesn’t start is knowing you don’t have all the answers—but not letting that stop you." – Aimee Connolly Visit my Partners Enterprise Ireland: Azure Communications: Nostra: 📌 Resources & Links: 📖 🛍️ 📱 Follow Aimee Connolly on & 🎙️ Enjoyed this episode? Subscribe to The Entrepreneur Experiment for more insights from world-class founders.
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EE 402 - We Raised $54 million & Here’s What We Learned - The Protex AI Story - Part II with Dan Hobbs & Ciaran O'Mara
02/13/2025
EE 402 - We Raised $54 million & Here’s What We Learned - The Protex AI Story - Part II with Dan Hobbs & Ciaran O'Mara
Two of our all-time favourite guests return to the pod to announce their $36 million fundraising round! In this episode of The Entrepreneur Experiment, Gary Fox sits down with Dan Hobbs & Ciarán O’Mara, the co-founders of Protex AI, a startup using computer vision to prevent workplace accidents before they happen. They first appeared on the podcast in 2023 after raising $18M. One year later, per Gary’s prediction about how their 2024 would go, they’ve just closed a $36M Series B, expanded from 4 to 22 countries, and are working with Fortune 500 giants like DHL. Show notes: In this episode we cover: 🔥 The brutal reality of raising capital & how they secured $54M 🚀 How they attracted inbound investors and flipped the script 💡 How AI is transforming workplace safety & why enterprises are buying in 💰 The difference between raising a Seed, Series A & Series B 📈 What it REALLY takes to scale from startup to enterprise 🔑 Why building relationships—not just products—matters in B2B sales 🏋️♂️ The mindset shifts they had to make as leaders If you’re a founder looking to raise capital, scale a startup, or break into enterprise sales, this episode is packed with raw, real-world insights. 🎙️ Enjoyed this episode? Subscribe to The Entrepreneur Experiment for more deep-dive conversations with world-class entrepreneurs. Resources & Links: 📖 The Founder’s Survival Guide by Rachel Turner 📩 Learn more about Protex AI: 📱 Follow Dan Hobbs & Ciarán O’Meara on LinkedIn: | 🎙️ Enjoyed this episode? Subscribe to The Entrepreneur Experiment for more deep-dive conversations with world-class entrepreneurs. --- Visit my partners Enterprise Ireland: Azure Communications: Nostra:
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EE 401 - The 2025 Wealth Playbook: How to Get Rich & Stay Happy - Sahil Bloom
02/06/2025
EE 401 - The 2025 Wealth Playbook: How to Get Rich & Stay Happy - Sahil Bloom
Sahil Bloom went from private equity investor to one of the most influential creators and investors in the world—without a plan. In this episode, he shares his founder formula for success, why money isn’t the answer, and the hidden struggles behind entrepreneurship. We discuss defining your own version of wealth, battling imposter syndrome, and the power of taking action over planning. If you’re searching for clarity in business, body, and brain—this one’s for you. Show Notes In this episode, we cover: ✔️ Sahil’s journey from private equity to creator, investor, and entrepreneur ✔️ Why money alone won’t make you happy—and what actually does ✔️ The “arrival fallacy” and why success never feels like you expect ✔️ The biggest mistake founders make when chasing more ✔️ Why imposter syndrome is a tax on growth (and how to reframe it) ✔️ How Sahil structures his businesses for maximum impact ✔️ The power of defining your own success instead of society’s version ✔️ How to balance ambition with purpose without burning out Resources & Links: 📖 Get Sahil’s book The Five Types of Wealth: 📩 Subscribe to Sahil’s Curiosity Chronicle: 📱 Follow Sahil on Social Media: @SahilBloom on all platforms 🎙️ Enjoyed this episode? Leave a review and subscribe to The Entrepreneur Experiment for more deep-dive conversations with world-class entrepreneurs.
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EE 400 - Brewing Success: Colin Harmon's Journey from Spare Room to 3fe Coffee Empire
01/30/2025
EE 400 - Brewing Success: Colin Harmon's Journey from Spare Room to 3fe Coffee Empire
In this episode, we sit down with Colin Harmon, a visionary entrepreneur who transformed Ireland’s coffee culture. From starting as a barista to building 3fe, one of Ireland's most respected coffee brands, Colin shares his journey of entrepreneurship, branding, and the shifting landscape of social spaces. We explore: Why traditional social spaces like banks, pubs, and churches are declining The power of community in business How Colin built 3fe from a single café to an industry leader The business lessons he learned through scaling and adapting The future of coffee culture and entrepreneurship If you’re an aspiring founder or someone fascinated by how businesses shape culture, this episode is a must-listen! -- Visit my partners Enterprise Ireland: Azure Communications: Nostra: -- Show Notes: Guest: Colin Harmon, Founder of 3fe Coffee Topics Covered: The Evolution of Social Spaces Why traditional meeting points are disappearing How coffee shops have replaced banks and pubs as social hubs Colin’s Entrepreneurial Journey How he transitioned from a finance job to coffee The early struggles of starting a coffee business Scaling from one café to a respected brand The Business of Coffee The challenges of running a specialty coffee company How branding and storytelling played a key role in growth Why community-driven businesses thrive Lessons in Leadership & Growth The mindset shifts needed to scale a business Why customer experience is the most valuable asset Future trends in coffee and hospitality Resources Mentioned: Colin Harmon’s Book: What I Know About Running Coffee Shops Follow Colin on
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