The Events Cast

The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events. This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events. Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events. Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com

#95: Maximize Event Success with Strategic Content Marketing with Gina Clarke 09/02/2024

#94: Using Behavioural Science to Create Unforgettable Event Experiences with Siri Brudevold 08/12/2024

#93: Enhance Your Event Experience Digitally 07/29/2024

#92: Unlocking the Power of Experiential Events at IMEX with Oliver Bailey 07/22/2024

#91: Update: We are Back With a New Episode Type For You 07/15/2024

#90: Designing for Delight: Optimizing User Journeys on the Web 03/11/2024

#89: Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli 02/19/2024

#88: How Customer Psychology Increases Ticket Sales with Victoria Matey 02/05/2024

#87: Building a Strong Event Marketing Team with Haydn Gush 01/22/2024

#86: The IBTM World Trends Report 2024 with Alistair Turner 01/08/2024

#85: What was your top learning from 2023 and how it will impact your events in 2024 12/19/2023

#84: It's our Anniversary: 2 Years of The Events Cast 12/11/2023

#83: Game On: Gamification Strategies to Boost Event Marketing with Richard Watanabe 11/20/2023

#81: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson 11/06/2023

#81: How to Increase your Event Attendee Retention 10/30/2023

#80: The Record Breaking Marketing Campaign of Paris Packaging Week with Karen Abarian 10/23/2023

#79: The Answers to your Questions about Event Websites 10/16/2023

#78: Leveraging Your Assets for Press Media Success with Katie Whatley 10/09/2023

#77: Creating a Compelling Event Website - Part 3- Diving Ticket Sales Inquiries 10/02/2023

#76: AI-Powered Event Marketing with Will Curran 09/25/2023

#75: Creating a Compelling Event Website - Part 2- The User Journey 09/18/2023

#74: Leveraging Content Marketing to Attract and Engage your Target Audience with Amanda Ciccatelli 09/11/2023

#73: Creating a Compelling Event Website - Part 1: The Why 09/04/2023

#72: Beyond the Stage: Mastering Festival Marketing with Jack Walsh 08/28/2023

#71: Leveraging the Power of LinkedIn to Promote B2B Events with Daniel Loman 08/21/2023

#70: Mastering Exhibitor and Sponsorship Promotion with Sara Sanchez from Informa 08/14/2023

#69: DTX's Record-Breaking Registration and Attendance Marketing Campaign with Keziah Smith-Scott 07/31/2023

#68: Why you Need to Focus on Building your Email List? 07/24/2023

#67: How to Supercharge Ticket Sales Through the Power of Your Speakers with Tamar Beck 07/17/2023

#66: 9 Ways to Use ChatGPT for your Events - Part 2 07/03/2023