Private Practice Workshop
This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you've come to the right place!
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How to Streamline Your Practice Using Waybook with Mike Bandar #226
03/03/2024
How to Streamline Your Practice Using Waybook with Mike Bandar #226
How to Streamline Your Practice Using Waybook with Mike Bandar In this conversation, John Clarke interviews Mike Bandar, the co-founder of Waybook, a software tool for systemizing and documenting business processes. They discuss the importance of systems and processes in running a successful business, the benefits of using Waybook in a group practice, and how it can improve efficiency and consistency. They also explore the features of Waybook, such as the search function and the learning management system, and how it can be used as an internal Wikipedia for a business. They discuss the process of getting started with Waybook and how it can support buying and selling businesses. Finally, they touch on the desire for time freedom and the need to overcome the ego as a founder to delegate and systemize effectively. In this conversation, John Clarke, LPCC, and Mike Bandar discuss the importance of therapists letting go of control and the deeper issues that may be behind the need for control. They also express the irony of therapists struggling with control themselves. The conversation concludes with Mike expressing gratitude for the support from John and discussing how Waybook can help business owners. Takeaways Systemizing and documenting business processes is essential for running a successful business. Waybook can improve efficiency and consistency in a group practice by providing a centralized source of knowledge and resources. The search function and learning management system in Waybook make it easy to find and access information. Getting started with Waybook involves identifying the key areas of knowledge and documenting the core processes within those areas. Waybook can be a valuable tool for buying and selling businesses, as it provides a comprehensive playbook and operating manual. Therapists should work on letting go of control and addressing the deeper issues that may be causing the need for control. The irony of therapists struggling with control themselves is an interesting observation. Waybook can provide support and help business owners streamline their processes. Consider hiring a practice manager or consultant to help build and optimize Waybook. Mike Bandar is a Co-Founder of Waybook.com. The business playbook tool enabling teams to document their systems, knowledge and process for effective onboarding, training and knowledge management for growing teams. Waybook exists to support leaders get their business on the same page. Free Waybook trial here: Learn more about Jane at , and mention the code PPW1MO for a 1-month grace period on your new Jane account.
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Sales Funnels in Private Practice with Brent Stutzman #225
02/04/2024
Sales Funnels in Private Practice with Brent Stutzman #225
Tune in to learn exactly how to create a powerful sales funnel for your private practice with Brent Stutzman of Brand Your Practice, Inc. and TheraSaas. Learn more about Jane at jane.app/mentalhealth-us. You can also mention the code PPW1MO for a 1-month grace period on your new Jane account.
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Automate Your Superbills with Mentaya #224
12/19/2023
Automate Your Superbills with Mentaya #224
Automate Your Superbills with Mentaya John is joined by Mentaya CEO Christine Li to learn about how Mentaya completely automates the process of clients receiving and getting reimbursed from their superbills. www.mentaya.com Head to jane.app/mentalhealth-us to book a 1-on-1 demo. You can use the code PPW1MO at signup for a 1-month grace period on your new Jane Account.
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IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223
11/07/2023
IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223
IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223 Join us for a live interview with IFSCA founder Derek Scott to learn about Internal Family Systems therapy.
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How to Write Your Company Values #222
10/23/2023
How to Write Your Company Values #222
John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your company values inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
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How to Clarify Your Vision #221
10/16/2023
How to Clarify Your Vision #221
John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to clarify your vision inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
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How to Write Your Mission Statement #220
10/09/2023
How to Write Your Mission Statement #220
John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your mission statement inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
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How to Find Your Purpose #219
10/03/2023
How to Find Your Purpose #219
John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to find your purpose inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
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Bye For Now
10/29/2022
Bye For Now
John goes live for a special episode of the podcast to talk about why he's going on hiatus from making content, shifting his focus to other things for the next 6 months, and more. Find out how well your business is doing by taking my Healthy Private Practice Assessment: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
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Leadership in Your Group #218
10/24/2022
Leadership in Your Group #218
In this episode, John sits down with Mark Herschberg. Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You and creator of the Brain Bump app. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportunities Program, MIT’s “Career Success Accelerator”, where he’s taught for twenty years. Mark also serves on the board of the non-profit Plant a Million Corals. Get in touch with Mark here: Find out how well your business is doing by taking my Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.
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Live Website Review: What Is a Hero Section? #217
10/14/2022
Live Website Review: What Is a Hero Section? #217
In this episode, John reviews the website of a few guests from the audience. John will walk through the hero section of each website and provide feedback, insight, tips, and tricks for a killer hero section. Work with John 1:1 here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention code PPW1MO at signup for a 1-month grace period applied to your new account.
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Passive Income From Real Estate #216
10/09/2022
Passive Income From Real Estate #216
In this episode, John sits down with Randy Langenderfer, President of InvestArk Properties, focusing on creating investor value and passive income returns for busy professionals. InvestArk provides an opportunity to partner with experts who are aligned with people’s investment goals. He has been in multi-family real estate since 2014. Randy has a bachelor’s degree in Accounting, Information Systems, an MBA in Finance, and is a CPA. He also currently serves as the Chief Compliance and Audit Officer for a large academic medical institution in Houston, TX. Get in touch with Randy here: Work with John here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.
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Why Your Site Isn’t Converting #215
10/09/2022
Why Your Site Isn’t Converting #215
In this episode, John sits down with Justin Crawmer, Founding Partner of Webtek Interactive, an SEO and online marketing agency. Justin is back again to go more in depth on why your site isn't converting. Now that you have traffic to your site, Justin will explain how to capture more clients by maximizing the number of visitors who contact you or book an appointment online, drawing upon User Experience and calls to action and offers. Get in touch with Justin here: Work with John here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.
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Overcoming Vicarious Trauma to Thrive in Your Practice #214
09/30/2022
Overcoming Vicarious Trauma to Thrive in Your Practice #214
In this episode, John sits down with Jenny Hughes, licensed clinical psychologist and founder of the The BRAVE Trauma Therapist Collective. As a clinician, she practices EMDR, Cognitive Processing Therapy, and Prolonged Exposure therapy. Jenny recently published a workbook designed for clients to use on their own or with their therapist called the PTSD Recovery Workbook. Through her clinical work, Jenny discovered that her true passion is to support other trauma therapists through the common experience of vicarious trauma. Members of BRAVE work with Jenny to become more aware of how to identify and overcome vicarious trauma, allowing them to thrive in their professional and personal lives. Get in touch with Jenny here: Free 5 Days to Sustainable Self-Care Challenge: Instagram and TikTok @braveproviders Work with John here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.
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4 Common Signs That Unchecked Trauma is Running Your Business #213
09/26/2022
4 Common Signs That Unchecked Trauma is Running Your Business #213
In this episode, John sits down with Nicole Lewis-Keeber, The Business Therapist, Author of How to Love Your Business, and creator of the Do No Harm Program for Trauma Conscious Entrepreneurs. Nicole is passionate about the impact of small “t” trauma on businesses and combines therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable, financially stable businesses. She’s trained and certified with Brené Brown’s Dare To Lead™ methodology and has been featured on numerous media outlets including Fast Company and NPR for her work in breaking the stigma of mental health and business ownership. Get in touch with Nicole here: Work with John here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.
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Increasing Income & Impact With Group Therapy Programs #212
09/10/2022
Increasing Income & Impact With Group Therapy Programs #212
In this episode, John sits down with Carrie Haynes, professional counselor and creator of The Art of Groups Carrie Haynes has spent her career specializing in group work and is passionate about supporting therapists and healers in facilitating transformational group experiences for their clients. She truly believes that powerful group work can change the world. Get in touch with Carrie here: Work with John here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.
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Live Website Review #211
09/03/2022
Live Website Review #211
In this episode, John reviews the website of a few guests from the audience. John will walk through the guests' websites and provide feedback, insight, tips, and tricks for the audience member to explore for their private practice website. Work with John 1:1 here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
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How to Use Story to Build Trust On Your Website #210
08/25/2022
How to Use Story to Build Trust On Your Website #210
In this episode, John sits down with Logan Heath, Chief Relationship Manager at StorySellers, to talk about why telling your story on your website is essential for not only building your brand, but establishing trust with clients. Logan's experience is in digital marketing and helping you create a website that converts. As therapists, telling our story is not telling our clients our personal information, bur rather exploring the vision and heart behind the brand of your private practice and why that's important. Get in touch with Logan here: storysellers.co Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
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Marketing Strategies to Grow Your Private Practice Online #209
08/19/2022
Marketing Strategies to Grow Your Private Practice Online #209
In this episode, John sits down with Josh Ramsey, Fractional Chief Marketing Officer (CMO). Josh helps business owners with their marketing strategy so they can grow their business. Josh specializes in SEO and online marketing and will show you how to make some significant adjustments to how you present your business online. Get in touch with Josh Ramsey here: Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: Thanks to our sponsor, Jane! Learn more by heading to and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
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Mission, Vision, & Values for Therapists in Private Practice #208
08/06/2022
Mission, Vision, & Values for Therapists in Private Practice #208
As a therapist and private practice business consultant, John breaks down your most pressing business questions and focusses mainly on how mission, vision, and values create the roadmap to a successful business. Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here:
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How to Create a Vision for Your Private Practice #207
07/29/2022
How to Create a Vision for Your Private Practice #207
In this episode, John goes solo for a live Q&A to discuss what it means to have vision for your private practice. Tune in to hear John help you get clear on what your vision is and the steps you can take to actualize it. Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to join here: Thanks to our sponsor, Jane! Get started with Jane here: Mention John Clarke or PPW at check out to get a 1 month grace period.
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Financial Accountability in Your Private Practice #206
07/21/2022
Financial Accountability in Your Private Practice #206
In this episode, John sits down with Danielle Hayden, CEO and Founder of Kickstart Accounting, Inc., with over 10 years experience as a Chief Financial Officer. John and Danielle explore financial accountability and why it's key to reaching and surpassing your business goals. Get connected with Danielle here: Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in weekly mastermind meeting + unlimited coaching with John via office hours. Apply here: Thanks to our sponsor, Jane! Get started with Jane here: Mention John Clarke or PPW at check out to get a 1 month grace period.
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Live Q&A With John - For Therapists in Private Practice #205
07/13/2022
Live Q&A With John - For Therapists in Private Practice #205
John goes live for a solo episode to answer the audience's burning questions from choosing a niche to marketing to finance to setting your fees and everything in between. Start work with John in a 1:1 coaching session here: Join Business Made Human mastermind group with John and other private and group practice owners here:
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Website Design for Your Private Practice #204
06/30/2022
Website Design for Your Private Practice #204
In this episode John sits down with Jake Kramer, Co-Owner, Director & a Creative at ArtilleryMedia.com. Artillery builds websites using a strategic approach designed to grow businesses. John and Jake discuss what makes a therapist's website standout to future clients and how to implement these concepts into your own website. Work with Jake and his team by reaching them here: Get a 1:1 coaching session with John here:
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Ask a Therapist and Private Practice Consultant Anything #203
06/23/2022
Ask a Therapist and Private Practice Consultant Anything #203
In this episode, John goes solo to answer your burning questions on anything you need help with as a future therapist, therapist, private practice owner, or group practice owner. Get a 1:1 coaching session with John here:
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Is Codependency Hurting Your Practice? #202
06/16/2022
Is Codependency Hurting Your Practice? #202
In this episode, John & Jenna sit down with Victoria Albina, Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide, to discuss codependency and practitioners: the subtle ways codependency might be hurting your practice and what to do about it. Bio: Victoria Albina is a Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so you can break free from codependency, perfectionism and people-pleasing and reclaim your joy. She is the host of the Feminist Wellness Podcast and holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York’s Hudson Valley. Links: Victoria's free gift for our listeners: Use this link to download free meditations to help connect inward to calm and soothe your mind, body, and spirit.
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Profit and Cash Flow Clarity #201
06/08/2022
Profit and Cash Flow Clarity #201
In this episode, John sits down with profit and money coach, Craig Dacy, to help you get clarity on your cash flow by prioritizing profit with your finances. Profit = more financial freedom and more choices for your private practice. Bio: Craig Dacy is a profit coach who helps business owners take the stress out of their money. His coaching program is based on the super-simple, easy-to-follow, money management system called Profit First. His mission is to help business owners find clarity in their money, increase profit, pay themselves more, and love their business again. Links: If you’re new to the name, Jane is an all-in-one practice management software. Name drop me to receive a 1-month grace period at signup! Sign up with Jane here:
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Financial Planning for Therapists #200
05/19/2022
Financial Planning for Therapists #200
For the 200th episode of the podcast, John sits down with fractional CFO and accountant, Sophie Plappert, to discuss how to make a financial plan for your practice. Find out how well your business is doing by taking our Healthy Private Practice Assessment: Get started with Jane and get 1 month free if you mention John Clarke or PPW at checkout! Sign up using this link: Bio: Sophie Plappert has over 10 years experience in accounting, bookkeeping, wealth management, and financial planning. Having experienced many sides of the financial services world, she developed a passion for getting deeper into her client's businesses, understanding their goals, and helping create a plan to reach them. She founded SJP Services Group in 2020 after leaving the corporate world in search of more flexibility and a way to make a bigger impact. Website: sjpservicesgroup.com Instagram: @sjpservicesgroup
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Clear & Marketable Websites for Therapists #199
05/11/2022
Clear & Marketable Websites for Therapists #199
John sits down with Jeff Fulkerson, founder of FroBro Web Technologies, to discuss what exactly is a clear and marketable website for therapists and how you can have one for your practice. John and Jeff will talk about the value of a good first impression when it comes to private practices and putting people at ease. Bio: Jeff Fulkerson is the founder of FroBro Web Technologies, a company whose goal is to help position your business for success online. He believes that every business needs an effective professional website to thrive, even if your actual services don't involve anything digital. He personally knows the impact a great website (or fro) can have on your image and on the perception of others, and wants to help other business owners stand out and be represented online in the best way possible. Website:
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Q&A With Your Host #198
05/04/2022
Q&A With Your Host #198
John sits down for a solo episode to answer your burning questions. From digital marketing, to referal networks, to grad school, to starting your business, John covers it all. Links:
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