The Necessary Entrepreneur
Highlighting the stories of the world’s brightest and most successful entrepreneurs while inspiring the next generation!
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#172 - Why Pain Changes Us and Why Vision Changes Us More | Udo Erasmus
02/02/2026
#172 - Why Pain Changes Us and Why Vision Changes Us More | Udo Erasmus
Udo Erasmus, founder of Udo’s Choice and a longtime thinker on health and human nature, joins Mark Perkins on The Necessary Entrepreneur for a reflective conversation about pain, purpose, and understanding how we’re wired as human beings. Udo explains why pain often forces change, but why pursuing a clear vision is far more powerful and sustainable. Drawing from decades of observation and experience, he outlines his framework for understanding the six parts of human nature and why most people struggle without a clear understanding of their internal makeup. Throughout the conversation, Udo emphasizes self-discovery over external validation, explaining how greater internal awareness can lead to clarity, confidence, and more intentional decision-making. Mark and Udo explore why so many people feel disconnected from themselves and how understanding human nature can create a stronger foundation for health, leadership, and life. This episode is a thoughtful discussion for listeners interested in personal growth, long-term well-being, and deeper self-understanding, without hype or shortcuts. Topics include: Pain vs. vision as a driver of change The six parts of human nature Self-discovery and internal awareness Why external validation falls short Building clarity and confidence from within 🎧 A grounded, perspective-driven episode for anyone seeking depth, understanding, and a clearer view of what drives human behavior. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Udo Erasmus & Udo's Choice:
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#171 - How Synchrony Is Redefining Social Connection for Neurodivergent Adults: Rebecca Matchett
01/29/2026
#171 - How Synchrony Is Redefining Social Connection for Neurodivergent Adults: Rebecca Matchett
Rebecca Matchett, co-founder of the Synchrony App, joins Mark Perkins on The Necessary Entrepreneur for a real-world conversation about building a startup before you fully know what you’re getting into, and why that can actually work in your favor. Rebecca shares what she learned launching her first company, the mistakes founders only recognize in hindsight, and the hard-earned lessons that now shape how she builds. They dig into early product decisions, marketing and branding at the startup stage, and what it really takes to turn an idea into a functioning, growing app. This episode cuts through startup mythology and focuses on execution, awareness, and learning fast, making it a must-listen for founders, operators, and entrepreneurs navigating the early stages of building something real. Topics include: Building your first startup (and surviving the learning curve) Co-founding and early product decisions Marketing and branding at the startup stage Scaling a new app and business from scratch Real-world lessons from the founder journey 🎧 If you’re building, scaling, or thinking about your next move as an entrepreneur, this episode delivers the kind of perspective you only get from someone actively in the arena. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Rebecca Matchett & Synchrony:
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#170 - Mike & Kass Lazerow Return — “Shoveling Sh*t” and the Truth About Building Companies Together
01/26/2026
#170 - Mike & Kass Lazerow Return — “Shoveling Sh*t” and the Truth About Building Companies Together
*Quick Note: Audio quality varies in parts of this episode. We chose to share it anyway because the conversation was too valuable to hold back. Thanks for listening. Mike and Kass Lazerow return to The Necessary Entrepreneur for their second appearance with host Mark Perkins, delivering another candid, no-BS conversation about the realities of entrepreneurship, leadership, and long-term success. As serial entrepreneurs, investors, and co-founders of Buddy Media, acquired by Salesforce, Mike and Kass bring hard-earned perspective from decades of building, scaling, and enduring inside high-stakes businesses. In this episode, they expand on the themes from their book Shoveling $h!t: A Love Story, digging deeper into why entrepreneurship is often uncomfortable, emotionally demanding, and misunderstood by those who only see the upside. The conversation revisits lessons from helping grow Golf.com, navigating major exits, and the identity shifts that come after “winning.” Mark, Mike, and Kass explore why resilience, self-awareness, and emotional durability matter more than raw intelligence, and why most people underestimate the personal cost of building something meaningful, especially when you’re doing it alongside a spouse or long-term partner. This return episode goes further than their first appearance, tackling what happens after success: reinvention, burnout, ego management, and how founders recalibrate their definition of achievement once the scoreboard resets. It’s an honest look at entrepreneurship without hype, shortcuts, or motivational fluff. Essential listening for founders, CEOs, operators, and entrepreneurs who want substance over soundbites, and the truth about what it really takes to last. Topics covered include: Why Mike & Kass returned to The Necessary Entrepreneur Lessons since their first appearance on the show Building Buddy Media and selling to Salesforce Early growth insights from Golf.com Inside Shoveling $h!t: A Love Story Founder resilience, identity, and reinvention Marriage, partnership, and entrepreneurship Redefining success after an exit 🎙️ The Necessary Entrepreneur is hosted by Mark Perkins and features in-depth conversations with experienced founders and operators focused on long-term value, not hype. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Kass and Mike: 📘 Order Shoveling $h!t: A Love Story
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#169 - How Entrepreneurs Should Actually Think About Money | Patrick Rogers (Elkridge Advisors)
01/22/2026
#169 - How Entrepreneurs Should Actually Think About Money | Patrick Rogers (Elkridge Advisors)
In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Patrick Rogers, Partner at Elkridge Advisors, for an in-depth conversation on wealth management for entrepreneurs, financial decision-making, and building long-term financial clarity as a business owner. Patrick advises founders, executives, and high-earning entrepreneurs on financial planning, investing, and capital strategy, especially during periods of growth, liquidity events, and business transitions. In this episode, he breaks down the most common financial mistakes entrepreneurs make, why complexity often creates more risk than value, and how incentives quietly shape long-term outcomes. Mark and Patrick explore what financial independence really means for entrepreneurs, how mindset influences money decisions, and why many successful founders still feel uncertainty around wealth despite strong income or exits. The conversation focuses on practical thinking around money, not shortcuts, hype, or financial guru tactics. This episode is especially valuable for entrepreneurs who want their business success and personal finances aligned, whether they’re scaling, preparing for an exit, or building a sustainable long-term plan. Topics covered include: Wealth management strategies for entrepreneurs and founders Common financial planning mistakes business owners make How to think about investing as income grows The role of mindset in financial decision-making Aligning personal wealth goals with business strategy 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Patrick Rogers & ElkridgeAdvisors:
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#168 - Why Execution Beats Hype in Business — Tyler Dunagin on Scaling Turnserv
01/19/2026
#168 - Why Execution Beats Hype in Business — Tyler Dunagin on Scaling Turnserv
What does it really take to build a scalable company in an unglamorous, operationally intense industry? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Tyler Dunagin, Founder and CEO of Turnserv, to unpack what it actually looks like to build a high-growth business in the vacation rental and hospitality space, where execution, reliability, and trust matter more than hype. Tyler shares the real story behind founding Turnserv, a platform built to solve one of the biggest pain points in short-term rentals: coordinating cleanings, inspections, and turnovers at scale. The conversation goes far beyond software, diving into what Tyler learned about leadership, hiring, cash flow, customer trust, and staying resilient while building in a demanding, operations-heavy business. Mark and Tyler explore the emotional and practical realities of entrepreneurship, including how to keep going when growth isn’t linear, why founders must get close to the work early on, and how systems, not hustle, create durable companies. In this episode, you’ll learn: How Turnserv was built to solve real operational problems in vacation rentals Why unsexy businesses often produce the strongest companies What founders misunderstand about scaling service-based and ops-heavy businesses How to earn and protect trust with customers in high-stakes environments The role of discipline, patience, and execution in sustainable growth Why founders must balance optimism with realism as companies mature This episode is essential listening for founders, operators, and leaders building businesses where execution matters, margins are earned, and growth depends on getting the details right, every single time. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Tyler Dunagin & Turnserv:
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#167 - Why Most Businesses Collapse Under Their Own Systems with Val Coin (VIA Technology)
01/15/2026
#167 - Why Most Businesses Collapse Under Their Own Systems with Val Coin (VIA Technology)
What does it really take to bring order to chaos inside a growing business? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Val Coin, Founder and CEO of VIA Technology, to unpack how systems, process, and operational clarity become the hidden advantage for scaling companies, especially in manufacturing and complex organizations. Born in Italy and now based in Australia, Val shares his unconventional entrepreneurial journey, from early exposure to disciplined European manufacturing to building a global ERP and technology consultancy that helps companies regain control of their operations. This is a candid conversation about why most businesses struggle not because of strategy, but because of execution, data, and disconnected systems. Mark and Val dig into why founders often resist structure, how chaos creeps in as companies grow, and what leaders must do to design businesses that actually work without burning out the people inside them. In this episode, you’ll learn: Why operational chaos is often self-inflicted by founders The real role of ERP systems in scaling manufacturing and operations How process discipline creates freedom, not bureaucracy Common mistakes companies make when implementing technology Why clarity, ownership, and data visibility matter more than hustle How leaders can think like system designers, not firefighters If you’re an entrepreneur, operator, or executive struggling with growth pains, broken processes, or decision-making without clean data, this episode will change how you think about scaling your business. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Val Coin & Via Technology
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#166 - William Spengler on Building a Scalable Recruiting Firm, Incentives, and Leading with Accountability
01/12/2026
#166 - William Spengler on Building a Scalable Recruiting Firm, Incentives, and Leading with Accountability
How do you build a people-first business that actually scales, without bloated bureaucracy, misaligned incentives, or empty culture talk? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with William Spengler, founder and principal of Frederick Fox, a high-growth, equity-driven recruiting firm redefining how staffing agencies operate. William shares the real-world lessons he’s learned scaling Frederick Fox to nearly $10 million in revenue, growing a national team of recruiters, and building a model centered on ownership, accountability, and operational discipline. William explains why small companies win by having a clear and confident vision, how incentives directly drive performance, and why “revenue cures all” is one of the most dangerous myths in business. Drawing from his background in accounting, finance, and sales, he breaks down what entrepreneurs often misunderstand about cash flow, leadership development, and the hidden operational complexity of growing a service-based business. This conversation also explores: Why incentive structures determine culture and outcomes The difference between revenue growth and healthy scale How accountability unlocks performance in teams Why leadership and learning were his most underestimated challenges The role of recruiting in building bench strength and execution How small companies attract top talent without competing on size This episode is a must-listen for entrepreneurs, founders, operators, and executives building service businesses, scaling teams, or navigating the transition from individual contributor to true business leader. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About William Spengler & Frederick Fox:
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#165 - Thais Saenz on Leadership, Culture, and Building High-Performing Teams as You Scale
01/05/2026
#165 - Thais Saenz on Leadership, Culture, and Building High-Performing Teams as You Scale
Why do some leaders consistently build high-performing teams while others struggle despite strong strategy and experience? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Thais Saenz, founder and CEO of Saenz Global, a leadership and organizational development firm that helps companies scale through stronger culture, clarity, and execution. Thais brings a global perspective on leadership, performance, and human behavior, drawing from years of experience working with executives, founders, and teams navigating growth, change, and complexity. She explains why leadership problems are rarely about skill alone, and why mindset, communication, and cultural alignment ultimately determine results. In this conversation, Mark and Thais discuss: Why leadership breaks down as companies scale The hidden gaps between strategy and execution How leaders unintentionally limit team performance The role of self-awareness in effective leadership Why culture is built through behavior, not slogans How entrepreneurs can lead with clarity during uncertainty Thais also shares practical insights on how leaders can move beyond reactive management and create environments where people take ownership, perform at a high level, and grow alongside the business. This episode is a must-listen for entrepreneurs, executives, and people leaders who want to build strong teams, lead with intention, and scale without losing alignment or momentum. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Thais & Saenz Global
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#164 - John Mitchell Reveals the Hidden Pattern Holding Entrepreneurs Back
12/29/2025
#164 - John Mitchell Reveals the Hidden Pattern Holding Entrepreneurs Back
Why do smart, capable people still feel stuck, despite working hard and doing “all the right things”? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with John Mitchell, founder of TheMissingSecret.org, to explore the unseen forces that shape success, fulfillment, and decision-making for entrepreneurs and business leaders. John challenges the idea that success is simply about effort, strategy, or motivation. Instead, he introduces the concept of the “missing secret”, the internal patterns, beliefs, and mental frameworks that quietly determine how people show up in business and life. Through practical examples and deep insight, John explains why most people repeat the same cycles, even when they know better, and how real change begins at the identity level. In this conversation, Mark and John discuss: Why logic and willpower alone don’t create lasting change The hidden mental patterns that keep entrepreneurs stuck How subconscious beliefs shape performance and outcomes Why awareness is the first step to personal and professional breakthroughs The difference between surface-level improvement and real transformation How leaders can operate with greater clarity, confidence, and alignment John also shares how entrepreneurs can recognize when they’re operating on autopilot, and what it takes to break free from internal limits that no longer serve them. This episode is a powerful listen for founders, executives, and business owners who want clarity, self-mastery, and sustainable success, not hustle culture or empty motivation. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About John Mitchell:
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#163 - Ben Lytle on Leadership, AI, and Thriving Through Rapid Change
12/22/2025
#163 - Ben Lytle on Leadership, AI, and Thriving Through Rapid Change
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Ben Lytle, serial entrepreneur, futurist, former CEO of Anthem, and author of The Potentialist, to explore how business leaders can thrive in the fastest period of change in human history. Ben explains why fear-based leadership leads to bad decisions, why resilience alone is no longer enough, and why the future belongs to those who focus on preparedness, constant learning, and wisdom. Drawing from decades of experience building companies and studying human potential, Ben shares how AI and intelligent automation will reshape work, and why human creativity, judgment, and moral reasoning matter more than ever. This conversation covers: Leadership in times of massive technological and economic change How entrepreneurs can integrate AI without losing their humanity Why belief in yourself is the ultimate competitive advantage How to identify unmet needs and build meaningful businesses Redefining success beyond money, status, and titles If you’re an entrepreneur, executive, or business leader navigating uncertainty, this episode delivers long-term perspective, clarity, and practical insight for the future ahead. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Ben Lytle: 📘 Order The Potentialist Series Books https://www.amazon.com/stores/Ben-Lytle/author/B09YKFDDZD?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=5ac758c7-1e67-4622-8859-2ddee6818980
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#162 - James Orsini on Leadership, Innovation, VaynerX, vYve & the Future of Entrepreneurship
12/15/2025
#162 - James Orsini on Leadership, Innovation, VaynerX, vYve & the Future of Entrepreneurship
On this episode of The Necessary Entrepreneur, host Mark Perkins sits down with James Orsini, President of Startup Operations at VaynerX, longtime partner to Gary Vaynerchuk, former public company CEO, and one of the most respected operators in modern marketing, leadership, and business growth. With over 40 years in corporate America and more than a decade inside the high-speed entrepreneurial engine of Vayner, James shares hard-earned insights most founders never hear. From helping scale VaynerX from 400 to 2,000+ employees to launching vYve, a transformational program for Fortune 500 executives and entrepreneurs, James breaks down what it truly takes to build profitable, enduring companies today. In this deep, wide-ranging conversation, Mark and James unpack: Why “perfection is the death of creativity” and how it cripples entrepreneurs The difference between an entrepreneur and an intrapreneur How Vayner scales rapidly while staying grounded in fundamentals The real state of AI in business and why growth planning is being ignored Why so many companies stall at $5M–$10M and how to break through What leaders misunderstand about brand, marketing, and company culture The unexpected power of humor, animation, and mascots in modern advertising How to attract top-tier executive talent, even as a small business The mindset shift founders need to avoid burnout and lead sustainably Why AI-driven workforce disruption will create more entrepreneurs What James means when he says: “Right is right. Doing the right thing is always the right thing.” James also offers rare behind-the-scenes insight into the Vayner ecosystem, today’s fast-changing business landscape, and how leaders can innovate without abandoning core fundamentals. Whether you're a solo founder, a growing CEO, or navigating the crossroads between corporate and entrepreneurial life, this episode is packed with real-world wisdom you can use immediately. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 More About James Orsini, VaynerX & vYve:
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#161 -Amy Gregory Weber: Building High-Performing Sales Teams & Scaling Revenue Through People Alignment
12/08/2025
#161 -Amy Gregory Weber: Building High-Performing Sales Teams & Scaling Revenue Through People Alignment
YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Amy & Vetta Sales Consulting
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#160 - Natalia Zacharin: Master Your Numbers, Fix Your Books & Build a Profitable, Scalable Business
12/01/2025
#160 - Natalia Zacharin: Master Your Numbers, Fix Your Books & Build a Profitable, Scalable Business
Unlocking Financial Clarity: How Natalia Zacharin Built a Multimillion-Dollar Firm by Mastering Numbers, Strategy & Courage In this high-impact episode of The Necessary Entrepreneur, Mark Perkins sits down with Natalia Zacharin, CEO of Zacharin Consulting and one of the most respected financial strategists advising today’s business owners. Despite beginning with zero accounting experience, Natalia transformed a small side gig into a multimillion-dollar firm, earning a spot on the Inc. 5000, by helping entrepreneurs turn confusing financial data into confident, strategic decision-making. Natalia opens up about hitting rock bottom in her late 40s as a struggling single mom, and the bold decision to quit her job, bet on herself, and rebuild her life by helping founders understand the numbers that truly drive growth. Today, she’s a go-to advisor on cash flow, profitability, hiring strategy, margins, and building a financially healthy, scalable company. In this episode, you’ll learn: ✔️ The most common financial mistakes entrepreneurs make ✔️ How to interpret your books like a CEO, not a bookkeeper ✔️ Revenue metrics that actually matter in any business ✔️ Why different industries require different financial strategies ✔️ How to build a sellable business (even if you never plan to sell) ✔️ When to hire, who to hire, and the power of “hiring for today” ✔️ The mindset shift that helped Natalia triple her client base in 90 days ✔️ Why 95% of new clients have messy books, and how to fix yours fast ✔️ How to stop struggling and finally build a profitable, thriving business If you want a clearer, smarter, more confident relationship with your finances, this episode gives you the tools and perspective to finally take control. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features real conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Natalia & Zacharin Consulting:
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#159 - Effortless Style Meets AI: Taelor’s Founder Anya Cheng on Men’s Fashion, Tech, and Entrepreneurship
11/24/2025
#159 - Effortless Style Meets AI: Taelor’s Founder Anya Cheng on Men’s Fashion, Tech, and Entrepreneurship
What if getting dressed could be effortless, stylish, and sustainable? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Anya Cheng, founder and CEO of Taelor, a Silicon Valley startup transforming men’s fashion through AI-powered styling, subscription rentals, and expert human guidance. Anya shares her journey from leading product and marketing teams at Meta, eBay, and Target to founding Taelor, a company designed to help busy men look their best without the hassle of shopping, laundry, or outfit planning. Learn how she combines technology, machine learning, and human styling insights to create personalized fashion experiences that boost confidence, career success, and sustainability. In this episode, you’ll discover: How Taelor AI is revolutionizing men’s fashion with subscription rentals and data-driven styling Lessons from Anya’s career journey and founding a startup from zero to one Using AI to combine human intuition with machine learning for perfectly matched outfits The intersection of sustainability, fashion, and business innovation Insights on fundraising, investor selection, and scaling a high-impact startup If you’re an entrepreneur, tech enthusiast, or curious about the future of fashion tech and personal styling, this conversation is packed with actionable strategies, inspiration, and behind-the-scenes insights. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About TaelorTaelor: Taelor Linkedin: Taelor IG: @taelor.style Taelor Facebook: Taelor X (Twitter): @TaelorStyle Anya Linkedin: Anya X (Twitter): @ Anya Facebook: Anya IG: @anyacheng_siliconvalley Experience effortless style with rental and personal styling services: Taelor: Get 25% OFF your first month of men's clothing subscription. Use code: PODCAST25 Sign up at: Armoire: Get 50% OFF your first month of women's clothing subscription. Use code: ArmoirexTaelor Sign up at: Give the gift of time, convenience, and effortless style: Taelor Gift Cards: Get 10% OFF Use code: PODCASTGIFT Purchase at:
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#158 – How to Turn Your Expertise into an Eight-Figure Online Business w/ Justin Allan Montgomery
11/20/2025
#158 – How to Turn Your Expertise into an Eight-Figure Online Business w/ Justin Allan Montgomery
Want to turn your expertise into a business that earns while you sleep? Former ER nurse Justin Allan Montgomery left a capped-income career to build an eight-figure online education empire, and now he’s helping professionals transform their knowledge into profitable continuing-education businesses. In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Justin to explore how he escaped the traditional career trap, replaced his income within 12 months, and built multiple multi-million-dollar businesses from tiny market shares. Justin shares why fear stops so many smart professionals from taking action, how to identify saturated versus high-opportunity markets, and the exact steps to create scalable online education revenue. If you’re a nurse, doctor, attorney, engineer, therapist, or any credentialed professional ready to stop trading time for money, this episode is your roadmap. Topics covered: • Escaping capped-income careers • Overcoming fear and analysis paralysis • Building an eight-figure online education business • Turning professional expertise into continuing-education revenue • Identifying saturated and overlooked markets • Creating passive, scalable income • The psychology of people who actually follow through • Building a business from launch → scale → exit • Why only 2% of professionals take action • Finding passion beyond financial success Perfect for listeners interested in entrepreneurship, online education, business building, productivity, and creating financial freedom. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 🚀 Learn More About ProCourseStart Turn your knowledge into a scalable online course business:
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#157 – Evan Unger: Scaling Elite Leadership, Virtual Training Systems & Building High-Output Teams
11/17/2025
#157 – Evan Unger: Scaling Elite Leadership, Virtual Training Systems & Building High-Output Teams
What does it take to turn real-world leadership training into a scalable, high-performance system used by executives, entrepreneurs, and fast-growth companies around the world? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with performance strategist Evan Unger for a deep conversation on building leaders, eliminating operational drag, and unlocking elite execution inside any organization. Evan shares the pivotal moments that shaped his career, from his early days learning under mentors trained in the Jack Welch GE era, to reinventing his entire business model virtually during the pandemic, to building frameworks that help leaders multiply output without burnout. He breaks down the mindset, systems, and habits that separate average operators from exceptional ones, including: The #1 leadership mistake that slows companies down How to streamline decision-making and remove structural “drag” Why most teams fail to communicate effectively, and how to fix it Evan’s process for training leaders to think clearer, act faster, and execute better The shift from in-person to fully virtual consulting (and why it improved results) The real reason strategy dies inside organizations How to build a culture where people own problems instead of escalate them Whether you're an emerging entrepreneur, scaling founder, or established executive, this conversation delivers practical, usable tools for strengthening leadership muscles, simplifying complexity, and driving growth with consistency. If you want to build a high-performance organization, one that moves faster, communicates cleaner, and operates with clarity, this episode is a must-listen. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Evan Unger & Schwartz & Associates
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#156: Derek Gwaltney — From Lottery Marketing to Luxury Brand Experiences | Building Atlas Experiences & the Power of Emotional Branding
11/13/2025
#156: Derek Gwaltney — From Lottery Marketing to Luxury Brand Experiences | Building Atlas Experiences & the Power of Emotional Branding
From Lotteries to Luxury Experiences: How Derek Gwaltney Built Atlas Experiences into a Top-Tier Brand Experience Company 🎯 In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Derek Gwaltney, founder and CEO of Atlas Experiences, to explore the art of creating unforgettable brand moments that spark emotion, connection, and loyalty. Derek shares his remarkable journey from the lottery and gaming industry to leading one of the fastest-growing experiential marketing companies in America, earning a spot on the Inc. 5000 list (#33 overall). Today, Atlas Experiences is known for producing world-class destination events, incentive trips, and brand activations that blend entertainment with purpose. In this powerful conversation, Derek and Mark dive into: 🔥 How to design once-in-a-lifetime experiences that elevate brands 💡 Lessons from the lottery world that shaped Atlas’ creative strategy 🚀 Building a resilient business through major industry disruption (COVID & beyond) 🎯 Why human emotion is the most valuable currency in marketing 💼 What it takes to scale a service-based company with authenticity and vision Derek also opens up about leadership, creative risk-taking, and what it means to “be first” in an industry that’s constantly evolving. Whether you’re a founder, marketer, or brand strategist, this episode will challenge how you think about connection, creativity, and the power of unforgettable brand experiences. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Derek & Atlas Experiences
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#155 - Finding Your Internal Edge: Mandy Morris on Mental Wellness, Stress, and Leadership 💡
11/10/2025
#155 - Finding Your Internal Edge: Mandy Morris on Mental Wellness, Stress, and Leadership 💡
Feeling stressed, stuck, or burned out as a high-achieving leader or entrepreneur? 💡 In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Mandy Morris, LPC, co-founder of Sofree, to explore how high performers can reclaim mental clarity, confidence, and emotional balance. Mandy shares her journey from athletic trainer to licensed therapist and entrepreneur, blending psychology, neuroscience, and practical tools to make mental wellness accessible, actionable, and part of everyday life, not just something you turn to in crisis. She dives into how stress, high expectations, and subconscious patterns impact leaders and business owners, and how to regain your “internal edge.” In this conversation, you’ll discover: 🔥 What the “internal edge” is and why it matters for high achievers 💡 How subconscious patterns and stress affect decision-making, focus, and performance 🚀 Techniques to regulate your nervous system quickly, even under pressure 🧠 How EMDR and neuroscience-based strategies break old mental patterns ⚙️ Tools, exercises, and the Sofree app to reset, refocus, and thrive Whether you’re an entrepreneur, executive, or high-achieving professional, Mandy’s insights provide actionable strategies to manage stress, improve emotional resilience, and lead with clarity and confidence. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Mandy Morris & SoFree
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#154 - Building Twice: Jesse Lipson on Scaling ShareFile, Selling for $93M, and Starting Levitate
11/06/2025
#154 - Building Twice: Jesse Lipson on Scaling ShareFile, Selling for $93M, and Starting Levitate
What makes a successful founder dive back in after a major exit? 💡 In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Jesse Lipson, founder and CEO of Levitate, a fast-growing SaaS platform helping service businesses build authentic client relationships at scale. Before Levitate, Jesse founded and sold ShareFile to Citrix, where he later served as a public-company executive before leaving to start all over again. Mark and Jesse dive deep into the psychology of entrepreneurship, the pressure of building a second company after a big win, and how to keep relationships real in a digital world. Jesse shares powerful lessons on: Scaling relationship-based businesses with software Finding product-market fit and applying first-principles thinking Why entrepreneurship never gets easier, no matter how many times you do it The rise of AI tools and what it means for small-business growth Building and leading teams through constant change Whether you’re a first-time founder or a seasoned entrepreneur exploring your next move, this episode will inspire you to rethink creativity, risk, and leadership. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Jesse Lipson & Levitate:
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#153 - Mary Elizabeth Sadd | How Great Leaders See Around Corners and Live a Generous Life
11/03/2025
#153 - Mary Elizabeth Sadd | How Great Leaders See Around Corners and Live a Generous Life
What separates great leaders from good ones? 💡 In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Mary Elizabeth Sadd, leadership advisor, executive search expert, and author of Living a Generous Life: Learning, Earning, and Returning. With over two decades of experience advising Fortune 500 companies, private equity firms, and fast-growth organizations, Mary has spent her career helping CEOs and boards build world-class leadership teams, and uncover the human side of scaling a business. Mary shares timeless lessons on leadership, legacy, and generosity, including how the best leaders “see around corners,” prepare for what’s next, and stay optimistic in the face of uncertainty. She explains why mentorship alone isn’t enough, how true sponsors open doors behind closed rooms, and why the most impactful executives are authentic, empathetic, and unafraid to lead with heart. Drawing from her book and her personal story, from founding her own firm to advising top leaders at Korn Ferry and Modern Executive Solutions, Mary also shares her philosophy of learning well, earning well, and returning well: using your success to create opportunity for others. 🎙️ Topics Covered: The difference between mentorship and sponsorship in leadership What makes world-class executives stand out How to manage your time and energy for maximum impact The importance of generosity in business and life Lessons from generations of leadership at the University of Georgia How great leaders see around corners and lead through uncertainty If you’re interested in leadership development, executive mindset, and building a life and business with purpose, this episode will leave you inspired to lead and live more generously. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Learn More About Mary Elizabeth Sadd: 📘 Order Living a Generous Life
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#152 - Morgan Styler | Rethinking Capitalism with Circular Wealth
10/30/2025
#152 - Morgan Styler | Rethinking Capitalism with Circular Wealth
What if capitalism could work for people instead of against them? 💡 In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Morgan Styler, veteran entrepreneur and co-founder of Circular Wealth, to explore a bold new model he calls “capitalism with compassion.” After decades in direct sales and network marketing, including co-founding companies with over $2 billion in revenue, Morgan became determined to build a system where everyone shares in the success they help create. Morgan explains how Circular Wealth uses regenerative economics to reward human connection over clicks, giving affiliates real ownership, profit sharing, and equity. He also reveals how his team is flipping the traditional sales pyramid on its head, creating a transparent, collaborative business model where money flows like energy through an ecosystem rather than pooling at the top. From lessons learned running billion-dollar organizations to his vision for a fairer, more sustainable economy, this conversation challenges what we think we know about wealth, equity, and entrepreneurship. 🎙️ Topics Covered: The flaws in traditional network marketing and sales models How to design capitalism with compassion Turning $5 trillion in customer acquisition costs into community wealth Why transparency, incentives, and shared equity matter Building trust and collaboration through profit sharing If you’ve ever wondered what a regenerative economy could look like, or how entrepreneurs can help fix what’s broken in today’s systems, this episode will expand your thinking. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Morgan Styler & Circular Wealth:
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#151 - Thriving on Chaos: How Columbus Brewing Co. Built a Lasting Craft Beer Brand | Eric Bean
10/27/2025
#151 - Thriving on Chaos: How Columbus Brewing Co. Built a Lasting Craft Beer Brand | Eric Bean
What does it take to build and sustain one of Ohio’s most respected craft breweries? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Eric Bean, co-owner and brewmaster of Columbus Brewing Company, to explore how craftsmanship, culture, and community come together to shape a lasting brand. Eric shares how he and his wife, Beth, have helped transform Columbus Brewing Company into a cornerstone of Ohio’s beer scene, staying true to their roots while pushing innovation and quality forward. From learning under a German brewmaster to growing a modern legacy brand, Eric reflects on leadership, scaling, and what it really means to build a business around passion. In this episode, you’ll learn: How to balance creativity and consistency in a craft industry The lessons Eric carried from traditional brewing into modern entrepreneurship How Columbus Brewing Company has scaled without losing its soul Why community and connection matter as much as the product itself Whether you’re a craft beer lover, a founder navigating growth, or someone inspired by the process of building something that lasts, this conversation offers timeless entrepreneurial takeaways. 🎙️ The Necessary Entrepreneur, hosted by Mark Perkins, features authentic conversations with founders and leaders who’ve built businesses worth studying. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Columbus Brewing Company
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#150 - Brewing Grit & Growth: Darrel Grumman, CEO of Bubbles Tea Company | Mark Perkins, The Necessary Entrepreneur
10/20/2025
#150 - Brewing Grit & Growth: Darrel Grumman, CEO of Bubbles Tea Company | Mark Perkins, The Necessary Entrepreneur
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Darrel Grumman, CEO and franchiser of Bubbles Tea & Juice Company. Since acquiring the brand in 2024, Darrel has transformed Bubbles from a small local favorite into a rapidly growing franchise with new locations, mobile units, and an updated, innovative menu. Darrel opens up about the realities of scaling a business, the grind of entrepreneurship, and the lessons learned while balancing risk, leadership, and vision. From overcoming setbacks to building culture through authenticity, this episode dives into what it takes to lead a brand from the ground up, one bubble tea at a time. Key Takeaways: What it really takes to franchise and scale a retail brand How to lead through long hours, pressure, and growth pains Lessons in brand innovation and community building The mindset behind sustainable entrepreneurship 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Darrel Grumman and Bubbles Tea Company:
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#149 - Building Together: Kass & Mike Lazerow on Love, Leadership & “Shoveling $h!t” | The Necessary Entrepreneur with Mark Perkins
10/13/2025
#149 - Building Together: Kass & Mike Lazerow on Love, Leadership & “Shoveling $h!t” | The Necessary Entrepreneur with Mark Perkins
In this episode of The Necessary Entrepreneur with Mark Perkins, we sit down with powerhouse couple Kass and Mike Lazerow, entrepreneurs, investors, and authors of “Shoveling $h!t: A Love Story.” Together, they share honest insights on building businesses, navigating marriage, and leading with empathy through life’s inevitable messes. From founding multiple startups to investing through Salesforce Ventures, Mike and Kass reveal how vulnerability, partnership, and resilience have shaped both their personal and professional success. They discuss the importance of mindset, communication, and staying grounded while creating meaningful impact and long-term wealth. This inspiring conversation blends humor, candor, and hard-earned wisdom on what it really takes to build, together. Key Takeaways: How to build strong partnerships in business and marriage Lessons in leadership, empathy, and emotional intelligence Turning challenges into growth and opportunity The mindset behind lasting success and fulfillment Creating balance between ambition and authenticity 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Kass and Mike: 📘 Order Shoveling $h!t: A Love Story
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#148 - Building Wealth, Legacy & Creativity: Denzel Whitaker, Maestro Harrell, Jesse Janari, Jack Cook & DJ Smooth on The Necessary Entrepreneur
10/06/2025
#148 - Building Wealth, Legacy & Creativity: Denzel Whitaker, Maestro Harrell, Jesse Janari, Jack Cook & DJ Smooth on The Necessary Entrepreneur
On this episode of The Necessary Entrepreneur with Mark Perkins, we welcome a dynamic group of creatives and entrepreneurs: actor and filmmaker Denzel Whitaker, musician and actor Maestro Harrell, and writer Jesse Janari discussing their new feature film Brand New; Jack Cook, founder of Illusion Islands Studio; and Jacob Gibbs (DJ Smooth), Cincinnati realtor and on-air personality for WIZF The WIZ, the city’s #1 Hip Hop and R&B station. Together, they dive into entrepreneurship, creativity, personal growth, and the path to building wealth and legacy. From filmmaking and music to real estate and broadcasting, this inspiring conversation explores how vision, accountability, and community support fuel success across industries. Key Takeaways: Identity, validation, and self-awareness drive personal and professional growth. Community and environment play critical roles in shaping success. Healthy relationships and accountability accelerate progress. Resilience and mindset are essential in navigating challenges. Financial literacy and curiosity open doors to opportunity. Building a legacy requires vision, planning, and responsibility. True fulfillment comes from the journey, not just the outcome. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More:
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#147 - Geoffrey A. Moore | Crossing the Chasm & Scaling Businesses
09/29/2025
#147 - Geoffrey A. Moore | Crossing the Chasm & Scaling Businesses
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Geoffrey A. Moore, renowned author of Crossing the Chasm and a leading authority on technology adoption and market innovation. Geoffrey shares his insights on how entrepreneurs can identify the right problems to solve, scale disruptive innovations, and strategically navigate the “chasm” between early adopters and mainstream customers. Throughout the conversation, Geoffrey emphasizes the importance of problem-focused entrepreneurship, understanding customer needs, and leveraging talent to create real impact. He also discusses the role of innovation in addressing the world’s most pressing challenges and shares actionable advice for founders and business leaders looking to grow sustainably in competitive markets. If you’re an entrepreneur, innovator, or business leader seeking guidance on scaling your business, this episode is packed with wisdom, strategies, and real-world examples from one of the most influential minds in technology marketing and entrepreneurship. Takeaways:The world is full of problems needing entrepreneurial solutions. Career pivots can lead to unexpected opportunities. Understanding market dynamics is crucial for success. A service mindset can drive meaningful change. Silicon Valley's ecosystem fosters unique growth. Leadership has shifted from competition to collaboration. AI presents both challenges and opportunities. Education must adapt to the age of AI. Finding purpose enhances personal impact. Effective management requires balancing innovation and performance. 📌 Find Out More About Geoffrey A. Moore: Purchase Geoffrey's Books 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts:
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#146 - Tony Saldanha: Why 70% of Digital Transformations Fail (and How to Succeed)
09/22/2025
#146 - Tony Saldanha: Why 70% of Digital Transformations Fail (and How to Succeed)
What does it take to lead digital transformation at a billion-dollar scale, and how can entrepreneurs apply those same principles to grow their own businesses? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Tony Saldanha, former VP of IT and Global Business Services at Procter & Gamble, co-founder of Transformant, and bestselling author of Why Digital Transformations Fail and Revolutionizing Business Operations. Recognized as one of the world’s top digital transformation leaders, Tony shares hard-earned lessons from leading massive global change initiatives and helping Fortune 500 companies thrive in the age of disruption. From why 70% of digital transformations fail, to how small and mid-sized companies can future-proof with AI and automation, Tony reveals the playbook for building businesses that last. He also dives into leadership lessons, why being “necessary” and “distinctive” are critical for long-term success, and what entrepreneurs must do to scale without losing agility. If you want to understand how to combine strategy, technology, and culture to create a business that thrives in any environment, this conversation is packed with actionable wisdom. 🔑 Takeaways from this Episode Work-life balance doesn’t exist, it’s all life. To be necessary in business, you must stay distinctive. Commoditization is the risk of not adapting. Digital transformation requires clear goals. Transformation success comes from a portfolio of projects. The 70-20-10 model is essential for innovation. Transformant was born from a need for disruptive change. Reimagining processes can unlock efficiency gains. Global business services drive operational efficiency. The future of work is defined by technology + agility. Lifelong learning fuels personal and professional growth. Risk-taking thrives in supportive environments. True balance is about prioritization, not just time. Staying in one lane can limit creativity and growth. Introspection leads to better decision-making. AI ethics will shape the future of business. Leadership must guide tech’s impact on society. Problem-solving is an entrepreneur’s greatest skill. Diverse conversations drive innovation. Knowledge-sharing creates lasting impact. 📌 Find Out More About Tony Saldanha: Purchase Tony's Books 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts:
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#145 - Power of Gratitude in Business & Life | David Meltzer on The Necessary Entrepreneur
09/15/2025
#145 - Power of Gratitude in Business & Life | David Meltzer on The Necessary Entrepreneur
What does it take to rebuild your life and business after losing everything? On this episode of The Necessary Entrepreneur, host Mark Perkins sits down with David Meltzer, renowned motivational speaker, bestselling author, business coach, entrepreneur, and former CEO of Leigh Steinberg Sports & Entertainment. David shares his journey of resilience, the lessons he learned from his late mother, and how gratitude became the foundation of his life. He also talks about his mission to empower over a billion people to make money, help others, and have fun, and offers insights from his upcoming book Don’t Do Business with Dicks, which provides practical ways leaders can eliminate toxic influences and focus on growth with purpose and intentionality. From losing over $100 million to rebuilding his life and career, David’s story proves that failure can be the greatest teacher, and gratitude the most powerful tool for success. If you’re an entrepreneur looking to build lasting success without losing yourself along the way, this conversation will give you the mindset shift you’ve been waiting for. Key Takeaways: My mantra is happy, I am healthy, I am wealthy, I am worthy. The more you give, the more you're given. Gratitude is a requirement for a fulfilling life. Parenting involves showing unconditional love and support. Gratitude evolves through different life stages. Gratitude helps find light, love, and lessons in adversity. Understanding ego is crucial for personal growth. Intentionality in business is essential for success. Surround yourself with positive influences. Empowering others is a key part of my mission. Pre-order “” from your favorite retailer and visit DavidMeltzer.com to claim a free bonus book. 📌 Find Out More About David Meltzer: 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts:
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#144 - Pat Flynn: From Smart Passive Income to Lean Learning and Deep Pocket Monster
09/08/2025
#144 - Pat Flynn: From Smart Passive Income to Lean Learning and Deep Pocket Monster
Pat Flynn is one of the most recognized voices in online business, podcasting, and community building. In this episode of The Necessary Entrepreneur with host Mark Perkins, Pat shares his journey from architect turned entrepreneur to becoming the founder of Smart Passive Income (SPI), a platform that has inspired millions to build businesses that serve others. Pat also dives into his brand-new book, Lean Learning, where he teaches entrepreneurs how to escape “just-in-case learning” and instead focus on the powerful practice of “just-in-time learning.” This conversation explores how that framework can save business owners from overwhelm, boost execution, and accelerate growth. You’ll also hear Pat open up about: How he built SPI into a trusted brand with over 47 million podcast downloads Why community is the most valuable asset an entrepreneur can build The surprising rise of Deep Pocket Monster, one of the fastest-growing Pokémon YouTube channels Lessons from balancing multiple ventures while staying authentic and focused Whether you’re building your first business, scaling your brand, or looking for inspiration to grow your influence, Pat delivers practical wisdom, personal stories, and timeless strategies that can help you create a business with purpose and momentum. 📌 Find Out More About Pat Flynn: Pat Flynn Social Channels: // // Deep Pocket Monster Social Channels: // // YouTube Channels: // // Website: // // // Mailing address: 10531 4S Commons Dr STE 524 // San Diego, CA 92127 Purchase Pat's Newest Book "Lean Learning How to Achieve More By Learning Less"// 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts:
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#143 - Leading Dewey’s Pizza w/ Chuck Lipp | Scaling Culture, People-First Leadership & Building a Beloved Brand
09/02/2025
#143 - Leading Dewey’s Pizza w/ Chuck Lipp | Scaling Culture, People-First Leadership & Building a Beloved Brand
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Chuck Lipp, President of Dewey’s Pizza, to talk about leadership, scaling culture, and building a beloved restaurant brand across the Midwest. Chuck shares the inside story of how Dewey’s grew from one location into a 27-store, 1,400-employee company, all while maintaining its famous scratch-made pizzas, open kitchens, and people-first culture. From team hospitality systems that ensure every guest feels cared for, to the leadership lessons of balancing accountability with kindness, Chuck reveals how focusing on people drives sustainable business growth. Listeners will hear Chuck’s entrepreneurial journey, from his start in the restaurant industry to becoming President, and the philosophies that guide him: creating intentional culture, empowering decision-making, leading with humility, and finding balance between work and life. He and Mark dive deep into topics every entrepreneur can learn from, including: How Dewey’s builds and scales culture across multiple locations Why training and systems are key to consistent customer experiences The difference between managing and true leadership Building accountability without drama in large organizations The sacrifices and rewards of executive leadership Lessons on resilience, ownership, and personal growth Whether you’re an entrepreneur, business leader, or simply a fan of great pizza, this conversation offers actionable insights on leadership, culture, and growth from one of the Midwest’s most respected restaurant leaders. 📌 Find Out More About Chuck Lipp & Dewey's Pizza: 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts:
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