The Necessary Entrepreneur

Experience Earned. Execution Required. The Necessary Entrepreneur brings together people who are actively creating, not constantly consuming. Hosted by entrepreneur and operator Mark Perkins, the show assembles founders, operators, and investors doing the work. They share direct conversations about execution, leadership, and the realities of creating something that endures. The show rejects theory as a standalone and focuses on the discipline, decisions, and resilience required to stay in the game every day.

#213 - Matt Dalio: Why America's Future Depends on Raising Builders, Not Consumers 08/10/2026

#213 - Matt Dalio: Why America's Future Depends on Raising Builders, Not Consumers While many people know the Dalio name, Matt Dalio has spent his career intentionally building something entirely his own. As the Founder & CEO of Endless Studios, Matt believes the greatest challenge facing America isn't technology, it's whether the next generation will have the skills to create it. In this conversation with Mark Perkins, Matt explains why the future belongs to builders, why AI should be viewed as a tool rather than a threat, and why America's competitive advantage has always been its ability to innovate. Drawing from years spent working throughout emerging markets, Matt introduces the concept of reverse innovation, the idea that some of the world's most valuable breakthroughs come from places forced to solve problems with limited resources. He argues those same lessons may be exactly what America needs today. Mark and Matt also dive into why traditional education is struggling to keep pace with AI, how curiosity creates better learners than memorization ever could, why building things is the greatest form of education, and what entrepreneurs can do to prepare both themselves and their children for a rapidly changing economy. The conversation also explores resilience, founder burnout, cash flow versus growth, developing passion through action, and how individuals can create meaningful change inside their own communities. Whether you're an entrepreneur, business leader, parent, educator, or simply wondering what the future of work will look like, this episode offers an optimistic roadmap for developing the skills that matter most in the AI era. In this episode you'll learn: Why America must become a nation of builders again How AI is changing the future of education and employment The difference between ability and capability Why curiosity is the foundation of lifelong learning What entrepreneurs should teach the next generation How emerging markets are driving some of today's greatest innovations Why passion is discovered through building, not waiting The debate between growth and cash flow for founders Practical ways to prepare yourself and your family for the future of work Why Matt believes "the treasure is in the skills we build." If you're interested in entrepreneurship, leadership, artificial intelligence, education, innovation, or preparing for what's next, this conversation delivers practical insights along with a hopeful vision for the future. 👍 Subscribe for more conversations with entrepreneurs, founders, CEOs, and innovators who share the real stories behind building successful businesses. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Matt Dalio & Endless Studios: /episode/index/show/thenecessaryentrepreneur/id/42328850

#212 - How Kay Woo is Challenging Uber with Zero Commission Ride-Sharing and Blockchain 08/03/2026

#212 - How Kay Woo is Challenging Uber with Zero Commission Ride-Sharing and Blockchain What if ride-sharing companies stopped taking a cut of every ride? What if drivers owned more of the value they create? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Kay Woo, Founder and CEO of Throo and TADA, to discuss how he's challenging the traditional ride-sharing model with a zero-commission platform built around driver ownership, blockchain infrastructure, and the future of mobility. Kay shares the entrepreneurial journey behind building one of the world's first zero-commission ride-hailing platforms and explains why defining drivers as the primary customer changes everything. From creating trust-based driver communities to navigating global expansion and regulatory challenges, Kay offers a fascinating look at what it takes to disrupt an industry dominated by some of the world's largest technology companies. The conversation also explores where transportation is headed over the next decade. Kay discusses how AI, blockchain technology, and autonomous vehicles could fundamentally change the way we think about ownership, mobility, and ride-sharing. Rather than a future controlled by centralized platforms, he shares his vision of distributed ownership models that could give drivers and communities a greater stake in the networks they help build. Whether you're an entrepreneur building a disruptive company, interested in the future of transportation, or simply curious about how technology is reshaping business models, this episode offers valuable lessons on innovation, leadership, and challenging conventional thinking. In This Episode: Why TADA operates on a zero-commission ride-sharing model The entrepreneurial challenges of disrupting established industries Building trust and community among drivers at scale How blockchain technology powers modern mobility platforms Why drivers should be treated as customers, not commodities The future of autonomous vehicles and distributed ownership AI's role in the next generation of ride-hailing services Navigating regulation while expanding globally Lessons learned from building technology businesses that challenge incumbents Why entrepreneurship requires rethinking long-held assumptions about value creation If you've ever wondered what comes after Uber and traditional ride-sharing, Kay Woo offers an ambitious and thought-provoking vision for the future. 👍 Subscribe for more conversations with entrepreneurs, founders, CEOs, and innovators who share the real stories behind building successful businesses. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Kay Woo, throo, & TADA: /episode/index/show/thenecessaryentrepreneur/id/42278270

#211 - What Buyers REALLY Look For When Acquiring a Business | Muriel Touati | The Necessary Entrepreneur 07/27/2026

#211 - What Buyers REALLY Look For When Acquiring a Business | Muriel Touati | The Necessary Entrepreneur In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Muriel Touati, Founder and CEO of Exit 3D Studio, to uncover what actually makes a business valuable when it's time to sell. While many founders believe profitability automatically translates to value, buyers are looking for something much different, transferability, operational health, recurring revenue, and systems that can thrive without the founder. Drawing from her experience evaluating businesses for acquisition, Muriel shares why so many businesses never make it to the closing table, the red flags buyers immediately look for during due diligence, and how founders can dramatically increase their company's valuation before an exit. She breaks down the acquisition process from NDAs and Letters of Intent to SBA financing, business brokers, and the financial metrics that matter most when buying or selling a company. Muriel also explains why digital presence has become an increasingly important component of business valuation, how AI and automation can improve operational efficiency, and why founder dependency continues to destroy value in founder-led businesses. Whether you're planning to sell your company in the next few years, acquire your first business, or simply build a more transferable and valuable company, this conversation provides a roadmap for creating a business that can succeed beyond its founder. You'll learn: • What buyers really look for when acquiring a business • Why 70-80% of businesses never successfully sell • The biggest valuation killers founders overlook • How customer concentration impacts business value • Why recurring revenue commands higher valuations • How AI and automation can increase operational efficiency • The role digital marketing and lead generation play in business valuation • How SBA loans work for business acquisitions • What founders should do years before planning an exit • Why transferability may be the most valuable asset your business owns Muriel is the Founder and CEO of Exit 3D Studio, where she helps founder-led service businesses increase their valuation and prepare for successful exits. Her upcoming book, The Valuation Gap, explores the hidden issues sellers miss that can significantly impact what buyers are willing to pay. If you're an entrepreneur building for the long term, planning an exit, or considering acquiring a business, this episode is packed with actionable insights that could save, or make, you millions. 👍 Subscribe for more conversations with entrepreneurs, founders, CEOs, and innovators who share the real stories behind building successful businesses. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Muriel Touati & Exit 3D Studio: /episode/index/show/thenecessaryentrepreneur/id/42207830

#210 - Why Luxury Clients Pay More Than $10,000 for Trust, Not Just Clothing | Albert Lukonga 07/20/2026

#210 - Why Luxury Clients Pay More Than $10,000 for Trust, Not Just Clothing | Albert Lukonga Albert Lukonga arrived in the United States as a refugee from the Democratic Republic of Congo with little more than ambition, resilience, and a willingness to learn. Today, he is the founder of ALBERT COUTURE, Kentucky's first luxury fashion house, creating bespoke garments and handcrafted footwear for executives, professional athletes, entertainers, and public officials across the country. In this episode of The Necessary Entrepreneur, Albert sits down with Mark Perkins to share the mindset that transformed his life and business. He explains why fear and self-doubt rob entrepreneurs of opportunity, how learning to understand his own value changed everything, and why luxury has far more to do with trust and experience than expensive products. Albert pulls back the curtain on what it takes to serve elite clients, from researching every detail before a fitting to creating highly personalized wardrobe experiences that build lifelong relationships. He also shares lessons on premium pricing, branding, confidence, preparation, and the importance of treating every client like they're your only client. Whether you're building a luxury brand, growing a service business, or simply looking for inspiration to pursue bigger goals, Albert's entrepreneurial journey offers powerful lessons on resilience, value creation, and betting on yourself. In this episode, you'll learn: • How Albert built Kentucky's first luxury fashion house • Why understanding your value changes the trajectory of your business • The difference between luxury and simply being expensive • How to build trust with high-end clients and create unforgettable experiences • Why preparation is one of the greatest competitive advantages in business • The mindset shifts that helped Albert overcome fear and pursue extraordinary opportunities • What entrepreneurs can learn from serving the world's most discerning clients • Why resilience remains one of the most valuable entrepreneurial skills Albert's story is a reminder that where you start doesn't determine where you'll finish. 👍 Subscribe for more conversations with entrepreneurs, founders, CEOs, and innovators who share the real stories behind building successful businesses. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Albert Lukonga & Albert Couture: /episode/index/show/thenecessaryentrepreneur/id/42114285

#209 - Most Investors Ask the Wrong Questions. Here's What the Smart Ones Ask. | Jacob Vanderslice 07/13/2026

#209 - Most Investors Ask the Wrong Questions. Here's What the Smart Ones Ask. | Jacob Vanderslice Most people think successful investors spend their time chasing the next big opportunity. Jacob Vanderslice believes the best investors do the exact opposite; they spend more time thinking about what could go wrong. In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Jacob Vanderslice, Principal and Co-Founder of VanWest Partners, to discuss the mindset, discipline, and decision-making behind successful real estate investing and long-term wealth creation. Jacob shares how his career evolved from residential fix-and-flips to commercial real estate investing, why profitability always matters more than growth, and the framework his team uses to evaluate risk before investing millions of dollars. The conversation explores everything from downside protection and responsible leverage to raising capital, market cycles, commercial real estate, AI-powered deal analysis, and the questions every investor should ask before writing a check. Whether you're an entrepreneur, business owner, real estate investor, or someone looking to build wealth over time, this episode offers practical lessons on protecting capital, evaluating opportunities, and making smarter financial decisions. In this episode: • Why profitability beats growth every time • The biggest mistakes investors make during good markets • How professional investors evaluate risk before returns • The transition from fix-and-flips to commercial real estate • Why storage facilities became an attractive investment class • Responsible leverage and debt management • Cash flow versus IRR, and which matters more • How AI is changing commercial real estate underwriting • Why market cycles create opportunity for disciplined investors • Building long-term wealth through conservative investing If you're serious about entrepreneurship, investing, financial freedom, and building lasting wealth, this conversation is packed with practical insights you can apply immediately. 👍 Subscribe for more conversations with entrepreneurs, founders, CEOs, and innovators who share the real stories behind building successful businesses. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Jacob Vanderslice & VanWest Partners: /episode/index/show/thenecessaryentrepreneur/id/42035735

#208 - The One Leadership Trait Every Founder Underrates (Until It's Too Late) | Sam Eitzen 07/06/2026

#208 - The One Leadership Trait Every Founder Underrates (Until It's Too Late) | Sam Eitzen Most entrepreneurs think success comes from having the perfect idea. Sam Eitzen believes it comes from something far less glamorous: learning to adapt before you have to. In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Sam Eitzen, Co-Founder and CEO of Snapbar, to discuss how a simple photo booth business evolved into an AI-powered experiential marketing platform serving more than 10,000 brands, including Microsoft, Google, and Toyota. Sam shares the unfiltered story of building a bootstrapped company for more than a decade, surviving the collapse of the live events industry during COVID-19, making difficult pivots that nearly cost the company everything, and ultimately betting on artificial intelligence to build the next chapter of Snapbar. Along the way, Mark and Sam explore why trust has become one of the most valuable currencies in business, how curiosity creates better leaders, what founders consistently get wrong about AI, and why the companies that embrace change will outperform those trying to preserve the past. If you're an entrepreneur, business owner, founder, or leader navigating uncertainty, this conversation offers practical lessons on resilience, innovation, leadership, and building a company that's prepared for whatever comes next. In this episode: • Why Snapbar pivoted from photo booths to AI-powered experiences • The brutal leadership lessons learned during COVID • Why trust is your greatest competitive advantage • How curiosity leads to better entrepreneurs • The biggest misconceptions about artificial intelligence • How to build a company culture that embraces change • Why adaptability beats certainty in today's business landscape • What non-tech companies need to understand about AI • Leadership lessons from fourteen years of entrepreneurship • Why playing the long game almost always wins 👍 Subscribe for more conversations with entrepreneurs, founders, CEOs, and innovators who share the real stories behind building successful businesses. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Sam Eitzen & Snapbar: /episode/index/show/thenecessaryentrepreneur/id/41923385

#207 - AI, Delegation & Hiring: The Blueprint for Scaling a Business | Adam Spector 06/29/2026

#207 - AI, Delegation & Hiring: The Blueprint for Scaling a Business | Adam Spector Most entrepreneurs don't fail because they lack great ideas. They fail because they spend too much time working in their business instead of on it. In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Adam Spector, Founder and CEO of Chore, to discuss why delegation, hiring, communication, and leveraging AI have become essential skills for entrepreneurs who want to build companies that scale. Adam shares lessons learned from building Chore, a business operations platform designed to help founders eliminate administrative bottlenecks and focus on high-value work. He explains why so many business owners become trapped by everyday tasks, how outsourcing can often outperform hiring, and why effective leadership begins with understanding your own strengths and weaknesses. Mark and Adam also explore the rapidly changing role of artificial intelligence in business, practical ways entrepreneurs can integrate AI into their daily operations, and why the future belongs to founders who embrace technology rather than fear it. Whether you're launching your first startup, growing a small business, or leading an established company, this conversation offers practical strategies for hiring smarter, communicating more effectively, and building systems that create long-term growth instead of constant overwhelm. In this episode, you'll learn: • Why founders get trapped doing low-value work • The difference between hiring employees and outsourcing strategically • How AI is transforming entrepreneurship and business operations • Why communication is one of the most overlooked leadership skills • Hiring slow, firing fast, and avoiding expensive hiring mistakes • How successful entrepreneurs continue learning and adapting • Why coaching can accelerate business growth • The mindset required to build a scalable company • Practical ways to automate repetitive business tasks • Leadership lessons every entrepreneur should know before scaling If you're an entrepreneur, founder, business owner, startup leader, or executive looking to build a business that doesn't depend entirely on you, this episode is packed with actionable insights you can implement immediately. Subscribe for more conversations with entrepreneurs, founders, CEOs, innovators, and business leaders who are building companies, creating jobs, and sharing the lessons they've learned along the way. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Adam Spector & Chore: /episode/index/show/thenecessaryentrepreneur/id/41830700

#206 - How Great Leaders Scale Through AI, Curiosity & Culture | John Sampogna 06/22/2026

#206 - How Great Leaders Scale Through AI, Curiosity & Culture | John Sampogna What separates businesses that continue to grow from those that hit a ceiling? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with John Sampogna, CEO and Co-Founder of Wondersauce, to explore the leadership principles, growth strategies, and mindset shifts required to build and scale a modern business. John shares lessons learned from leading a fast-growing agency through economic shifts, technological disruption, acquisitions, and the rapid rise of artificial intelligence. He explains why attitude often matters more than talent, how curiosity fuels innovation, and why self-awareness remains one of the most underrated leadership skills in business. Mark and John dive into the real impact of AI on marketing, hiring, creativity, and entrepreneurship. Rather than viewing AI as a threat, John discusses how leaders can leverage emerging technologies to eliminate mediocrity, increase efficiency, and create new competitive advantages. The conversation also explores talent retention, company culture, business acceleration, marketing strategy, navigating growth plateaus, and the importance of balancing long-term brand building with measurable performance marketing. Whether you're a founder, entrepreneur, executive, marketer, or business leader, this episode offers practical insights on adapting to change, building resilient teams, and staying ahead in an increasingly competitive marketplace. In This Episode: • How attitude shapes business success • The future of AI in marketing and entrepreneurship • Leadership lessons from scaling a growing company • Why curiosity is a competitive advantage • Talent retention and team development strategies • Performance marketing vs. brand marketing • Breaking through business growth ceilings • Navigating acquisitions and market cycles • The future of hiring in an AI-driven economy • Finding fulfillment while building a successful business 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About John Sampogna & Wondersauce: /episode/index/show/thenecessaryentrepreneur/id/41679895

#205 - The Critical Minerals Crisis: Why the Future of AI Depends on Deep-Sea Mining | Oliver Gunasekara 06/15/2026

#205 - The Critical Minerals Crisis: Why the Future of AI Depends on Deep-Sea Mining | Oliver Gunasekara What if the next great resource boom isn't on land, but thousands of feet below the ocean's surface? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Oliver Gunasekara, founder and CEO of Impossible Metals, to discuss one of the most controversial and potentially transformative industries of the next decade: deep-sea mining. As demand for AI, electric vehicles, data centers, batteries, and advanced technologies continues to surge, the need for critical minerals has never been greater. Oliver explains how Impossible Metals is developing autonomous underwater robotics designed to harvest critical minerals from the ocean floor while minimizing environmental impact. Oliver shares the entrepreneurial journey behind building a venture-backed technology company operating at the intersection of robotics, mining, sustainability, national security, and energy independence. He discusses the challenges of scaling breakthrough technology, competing in global commodity markets, raising capital, hiring mission-driven teams, and moving quickly in highly regulated industries. Mark and Oliver also explore the future of AI infrastructure, the growing importance of rare earth materials, leadership lessons from world-class innovators, and why founders must learn to balance bold vision with disciplined execution. Whether you're an entrepreneur, investor, technology leader, engineer, or simply curious about the future of energy and critical resources, this conversation offers a fascinating look at one of the most important challenges facing modern industry. In This Episode: • The future of deep-sea mining and critical minerals • How underwater robotics are changing resource extraction • Why AI and data centers require massive mineral infrastructure • The national security implications of rare earth materials • Scaling a startup in a highly regulated industry • Leadership lessons from technology pioneers • Building mission-driven teams around ambitious goals • Environmental trade-offs in the global energy transition • Startup execution, perseverance, and long-term vision • The entrepreneurial mindset required to tackle impossible problems 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Oliver Gunasekara and Impossible Metals: /episode/index/show/thenecessaryentrepreneur/id/41605355

#204 - Why High Achievers Still Feel Empty | Kenyada Meadows 06/08/2026

#204 - Why High Achievers Still Feel Empty | Kenyada Meadows What if the life you've worked so hard to build isn't actually the life you want? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Kenyada Meadows, leadership coach, former executive at Deloitte, JPMorgan, and Bank of America, and author of The New Alpha. After spending more than 25 years climbing the corporate ladder, Kenyada realized something uncomfortable: success on paper does not guarantee fulfillment. The paycheck was growing. The titles were impressive. But the life he was building no longer felt like one of his own. This conversation dives into the tension between achievement and contentment, ambition and balance, influence and identity. Kenyada challenges many of the assumptions high performers make about success and explores why so many accomplished people find themselves feeling disconnected despite outward success. Mark and Kenyada discuss the hidden cost of chasing status, why emotional intelligence is becoming a leadership requirement, the difference between happiness and contentment, and how entrepreneurs can build lives that are both successful and meaningful. Kenyada also shares the powerful "hollow tree" metaphor from The New Alpha, explaining why many high-achieving men appear strong on the outside while struggling internally. Together they explore personal responsibility, intentional living, risk-taking, entrepreneurship, family, leadership, and the importance of defining what "enough" truly means. Whether you're building a company, leading a team, or simply trying to create a life you'll be proud of when you look back, this episode offers a thought-provoking framework for examining what success really means. In this episode: • Why achievement without fulfillment creates a dangerous trap • The difference between happiness and contentment • Why defining "enough" is one of life's most important decisions • The hidden struggles behind the high-achiever mindset • Emotional intelligence and the future of leadership • Why balance is a season, not a constant state • Lessons learned from 25 years in corporate leadership • The role of intentionality in building a meaningful life • What entrepreneurs misunderstand about risk, failure, and growth • How to create a life that is well-lived, not just well-paid 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Kenyada Meadows: 📖 Order a copy of The New Alpha: Be Three Times the Leader Through Balance, Not Dominance 📖 Order a copy of The P.A.S.S.E.N.G.E.R Seat: Drive Integrity and Steer Influence When Authority Isn’t Yours /episode/index/show/thenecessaryentrepreneur/id/41527755

#203 - Daniel Nikic on AI, International Investing & The Future of Entrepreneurship 06/01/2026

#203 - Daniel Nikic on AI, International Investing & The Future of Entrepreneurship Daniel Nikic joins Mark Perkins on The Necessary Entrepreneur for a wide-ranging conversation on AI, international investing, startup growth, and the future of global business. As a global investment strategist and founder of Cohres, Daniel has analyzed thousands of companies across international markets and brings a unique perspective on how entrepreneurs and investors can identify real opportunity in a rapidly changing economy. From AI’s impact on jobs and productivity to the cultural differences between American and European business environments, Daniel shares practical insights for founders, investors, and operators looking to build sustainable long-term success. In this episode, Mark and Daniel discuss: How AI is eliminating “bot work” while increasing the value of human intuition and creativity What entrepreneurs misunderstand about international investing and expansion The key signals Daniel looks for after studying more than 15,000 companies Why founder behavior and trust matter more than flashy projections The growing role of family offices in wealth management and venture investing Business opportunities emerging in Dubai and international markets How investors separate real opportunity from noise Why passion and long-term thinking still matter in an AI-driven world Daniel also shares his perspective on entrepreneurship, investment research, risk management, and how founders can build stronger relationships with investors and partners in uncertain markets. If you are interested in AI, investing, entrepreneurship, global markets, venture capital, or building trust in business, this episode delivers practical insights from someone operating at the intersection of strategy, research, and international finance. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Daniel Nikic: /episode/index/show/thenecessaryentrepreneur/id/41443760

#202 - The 12 Week System That Can Triple Your Productivity | Dan Mintz 05/25/2026

#201 - The Trust Recession: How Ari Galper Uses Trust-Based Selling to Close Deals Faster 05/18/2026

#201 - The Trust Recession: How Ari Galper Uses Trust-Based Selling to Close Deals Faster What if the reason your sales process feels broken… is because trust itself is broken? In this powerful episode of The Necessary Entrepreneur, host Mark Perkins sits down with world-renowned sales expert and trust-based selling authority Ari Galper to unpack what he calls the “trust recession” — and why traditional sales tactics are failing in today’s economy. Ari shares the breakthrough moment that changed his entire philosophy on sales after accidentally overhearing a potential client admit they planned to use his expertise for free while shopping for a cheaper option. That painful experience launched a 25-year mission to reinvent selling through trust, honesty, clarity, and authentic human connection. This conversation dives deep into trust-based selling, collapsing sales cycles, eliminating pressure, and why entrepreneurs and sales professionals must stop trying to be liked and start becoming trusted advisors. Ari explains his “doctor model” for sales conversations, how to eliminate assumptions, why free consulting kills deals, and how to build respect instead of chasing approval. Mark and Ari also explore how AI is changing the future of business, why human trust is becoming more valuable than ever, and how sales organizations can create high-trust systems that close deals faster without manipulation, pressure, or endless follow-up. If you are an entrepreneur, founder, business owner, consultant, coach, or sales professional looking to improve conversions and build stronger client relationships, this episode delivers practical insights that can completely transform the way you sell. Topics discussed include: Trust-based selling strategies The trust recession in business How to collapse long sales cycles Building trust without chasing clients High trust sales conversations Sales psychology and communication Eliminating pressure and manipulation in sales The doctor model for sales AI, business trust, and the future of selling Why traditional relationship selling is failing Key Quotes: “Be the doctor, not the friend, in sales.” “Ask, ‘Where does it hurt?’ like a doctor.” “Eliminate assumptions to build real trust.” “The only way to beat AI is to get better at trust building.” 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Ari Galper: /episode/index/show/thenecessaryentrepreneur/id/41256805

#200 - Why Most Entrepreneurs NEVER Become Wealthy | Kenneth Himmler 05/14/2026

#200 - Why Most Entrepreneurs NEVER Become Wealthy | Kenneth Himmler On this episode of The Necessary Entrepreneur, host Mark Perkins sits down with wealth strategist, author, and co-founder of , Kenneth Himmler, for a powerful conversation on what it really means to build wealth, and why most entrepreneurs never make the leap from high income to true financial freedom. Ken breaks down the mindset shifts that separate wealthy people from everyone else, why most financial advice fails entrepreneurs, and how business owners can turn income into long-term wealth without sacrificing their family, health, or quality of life. He shares lessons from working with high-net-worth individuals for more than four decades, the dangers of chasing “lazy sound bite” financial advice like the 4% rule, and why balance is one of the most overlooked pillars of living rich. The conversation dives deep into wealth psychology, entrepreneurship, retirement planning, investment strategies, market volatility, passive income, and the importance of designing a life with freedom and intentionality. Ken also opens up about his own early struggles, including living out of his Jeep in Canada as a teenager, and how reading Think and Grow Rich completely transformed his mindset and future. If you are an entrepreneur, business owner, investor, or someone trying to create lasting financial security, this episode delivers practical wisdom on building wealth that actually supports the life you want to live. Topics include: Wealth building and financial freedom Entrepreneur mindset and psychology Investment and retirement strategies Passive income and wealth preservation Why entrepreneurs struggle to keep wealth The truth about index funds and market cycles How to balance business success with family and lifestyle Financial education and long-term planning Lessons from Napoleon Hill and Think and Grow Rich 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Kenneth Himmler: Order a copy of Live Rich Stay Healthy /episode/index/show/thenecessaryentrepreneur/id/41251985

#199 - How to Evaluate Franchise Opportunities, Build Wealth & Escape Corporate Burnout | Scott Jones of FranChoice 05/11/2026

#199 - How to Evaluate Franchise Opportunities, Build Wealth & Escape Corporate Burnout | Scott Jones of FranChoice On this episode of The Necessary Entrepreneur, Mark Perkins sits down with franchise consultant Scott Jones of FranChoice to explore the realities of franchising, entrepreneurship, and building a life with intentionality. With more than 30 years of experience as a franchisee, franchisor, CEO, and business advisor, Scott shares what separates successful franchise owners from those who struggle, how to evaluate franchise opportunities, and why leadership, grit, systems, and execution matter more than hype. Mark and Scott also discuss corporate burnout, financial freedom, wealth building, franchise ROI, SBA financing, and the difference between starting a business from scratch versus buying into a proven system. Whether you are considering franchise ownership, leaving corporate America, or looking to create more options in life and business, this episode delivers practical insights from someone who has helped entrepreneurs navigate major career and financial decisions for decades. Topics include: Franchise consulting Best franchises to own Franchising vs starting a business Passive income and business ownership Leadership and entrepreneurship Franchise ROI and scalability SBA loans for franchises Corporate burnout and career transition Building wealth through business ownership Systems, culture, and franchise success About Scott Jones: Scott Jones is a franchise consultant with FranChoice and founder of Franchise Guide Group. Over the past three decades, he has worked as a franchisee, franchisor, CEO, entrepreneur, and advisor helping individuals evaluate franchise opportunities and build long-term business ownership strategies. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Scott Jones: /episode/index/show/thenecessaryentrepreneur/id/41209850

#198 - From Corporate Jobs to a National Wellness Brand: The Oakwell Beer Spa Story 05/07/2026

#197 - The $100K Trap: Why You’re Stuck (And How to Break Out) | Daniel Linares 05/04/2026

#196 - The Investor DNA Blueprint: Find Your Perfect Passive Income Stream | Joey Mure 04/30/2026

#195 - A Warrior’s Mindset for Entrepreneurs | Sean Patton on Leadership, Discipline, and Performance 04/27/2026

#195 - A Warrior’s Mindset for Entrepreneurs | Sean Patton on Leadership, Discipline, and Performance Sean Patton, executive coach at Novus Global, entrepreneur, author of A Warrior’s Mindset: The 6 Keys to Greatness, and host of the No Limit Leadership podcast, joins Mark Perkins on The Necessary Entrepreneur for a focused conversation on leadership, mental performance, and what it actually takes to operate at a high level in business. Sean brings a unique perspective shaped by his experience as a founder and now as a coach working with high-performing leaders. In this episode, he breaks down the difference between surface-level motivation and true mindset development. He explains why most entrepreneurs stay stuck not because of strategy, but because of the internal narratives they carry into their decisions, leadership, and execution. The conversation explores the principles behind A Warrior’s Mindset and how those ideas translate directly into business performance. Sean shares how discipline, clarity, and personal responsibility drive results, and why leaders who learn to manage their mindset gain a measurable edge in high-pressure environments. He also offers insight into the work he does at Novus Global, helping executives and entrepreneurs unlock performance by challenging limiting beliefs and reframing how they approach growth. Mark and Sean dive into the realities of entrepreneurship, including navigating uncertainty, building confidence through action, and leading others effectively without losing alignment. This episode is practical, direct, and grounded in real-world application for founders who want to improve how they think, lead, and execute. If you are building a business and want to strengthen your mindset, leadership, and decision-making, this conversation will give you a clear framework to operate at a higher level. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Sean Patton: 📘 Order a Copy of A Warrior's Mindset /episode/index/show/thenecessaryentrepreneur/id/41005100

#194 - Logistics Is NOT a Cost Center | Randy Vlasic Explains Why Most Businesses Get This Wrong 04/23/2026

#193 - Hiring Is Broken: How to Attract Top Talent in 2026 | Ryan Hogan 04/20/2026

#192 - When AI Lies: The Hidden Risk No One Is Talking About | Arthur Miller 04/16/2026

#191 - From Chaos to Clarity: Damon Flowers on Ownership, AI, and Scaling Modern Businesses 04/13/2026

#191 - From Chaos to Clarity: Damon Flowers on Ownership, AI, and Scaling Modern Businesses What separates businesses that scale from those that stall? According to Damon Flowers, it comes down to ownership, clarity, and the systems you build behind the scenes. In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Damon, founder of Modern Operators, to break down how entrepreneurs can move from chaos to clarity by building better operating systems, leveraging AI, and developing a true ownership mindset. Damon shares how business is not just a vehicle for profit, but a vehicle for personal growth. He explains why adopting a long-term perspective is critical for success, how leaders can foster accountability and ownership within their teams, and how AI is transforming the way modern companies operate. This conversation is packed with practical strategies for entrepreneurs looking to scale smarter, improve operational efficiency, and build resilient, high-performing organizations in today’s rapidly changing business landscape. What You’ll Learn: Why ownership is the foundation of successful businesses How to implement an AI-driven operating system in your company The role of leadership in building accountability and culture Why long-term thinking creates sustainable growth How to streamline operations and eliminate inefficiencies The connection between personal growth and business success Key Topics Covered: Entrepreneurship and leadership AI in business operations Scaling and operational excellence Ownership mentality in teams Long-term strategy and vision Building modern business systems Actionable Takeaways: Reflect on your personal growth as a leader Implement AI tools to improve efficiency and decision-making Build systems that create clarity and consistency Foster a culture of ownership within your organization Focus on long-term outcomes instead of short-term wins Who this is for: Entrepreneurs and leaders who want to build something meaningful, sustainable, and built to last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Damon Flowers & Modern Operators: /episode/index/show/thenecessaryentrepreneur/id/40724615

#190 - Reinventing Product Discovery: Al Schuster on Building SampleFinder and the Future of Consumer Engagement 04/09/2026

#190 - Reinventing Product Discovery: Al Schuster on Building SampleFinder and the Future of Consumer Engagement What if the way customers discover products is completely broken? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Al Schuster, Co-Founder of SampleFinder, to unpack how brands can rethink product discovery, customer acquisition, and engagement in today’s crowded marketplace. Al shares the story behind building SampleFinder and how the company is helping brands connect directly with consumers through smarter sampling strategies. He explains why traditional marketing channels are losing effectiveness and how experiential marketing, targeted sampling, and data-driven insights are becoming critical for growth. This conversation dives into entrepreneurship, startup growth, and what it takes to build a company that bridges the gap between brands and consumers. Al also breaks down the importance of feedback loops, understanding your customer, and creating meaningful touchpoints that actually drive conversions. If you are an entrepreneur, brand builder, or marketer looking to stand out and create real connections with your audience, this episode will give you practical strategies and a fresh perspective. What You’ll Learn: Why traditional product discovery is failing brands How sampling can drive customer acquisition and loyalty The role of data in modern marketing strategies How to build stronger connections between brands and consumers The fundamentals of scaling a startup in a competitive space Why feedback loops are critical for growth Key Topics Covered: Product sampling and consumer engagement Startup growth and entrepreneurship Customer acquisition strategies Data-driven marketing Brand positioning and differentiation Experiential marketing Building scalable platforms Actionable Takeaways: Rethink how customers discover your product Use sampling as a strategic growth lever Build feedback loops to understand your audience Focus on meaningful engagement over impressions Leverage data to refine your marketing strategy Who this is for: Entrepreneurs and leaders who want to build something meaningful, sustainable, and built to last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Al Schuster & SampleFinder: /episode/index/show/thenecessaryentrepreneur/id/40701625

#189 - The Hidden Billion-Dollar Opportunity in Mining | Beau Turner Explains 04/06/2026

#189 - The Hidden Billion-Dollar Opportunity in Mining | Beau Turner Explains What does it take to build real, lasting wealth in industries most people don’t understand? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Beau Turner, Co-Founder and CEO of Abundant Mines, to explore how entrepreneurs can think differently about opportunity, risk, and long-term value creation. Beau breaks down the realities of the mining industry, one of the most misunderstood sectors in business, and explains how strategic thinking, patience, and disciplined execution can unlock massive opportunities. He shares lessons from building in a capital-intensive, high-risk environment and how those principles translate to entrepreneurship across any industry. This conversation dives into what it really means to play the long game, how to identify overlooked opportunities, and why resilience and conviction are essential for building something meaningful. Beau also discusses leadership, decision-making under uncertainty, and how to navigate industries where timing and strategy matter more than hype. If you are an entrepreneur, investor, or business leader looking to expand your thinking beyond traditional paths and build long-term wealth, this episode will challenge and sharpen your perspective. What You’ll Learn: How to identify opportunities in overlooked or misunderstood industries The fundamentals of building in capital-intensive businesses Why long-term thinking separates great entrepreneurs from average ones How to manage risk and uncertainty in high-stakes environments The mindset required to build sustainable wealth Lessons from the mining industry that apply to any business Key Topics Covered: Mining and natural resource entrepreneurship Long-term investing and wealth creation Risk management and capital allocation Leadership in complex industries Strategic decision-making under uncertainty Building businesses in unconventional markets Entrepreneurial mindset and resilience Actionable Takeaways: Look where others are not paying attention for opportunity Focus on long-term value instead of short-term wins Build conviction through research and experience Develop the discipline to operate in uncertain environments Prioritize strategy over hype when making decisions Who this is for: Entrepreneurs and leaders who want to build something meaningful, sustainable, and built to last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Beau Turner & Abundant MinesWebsite: LinkedIn: ; X: Facebook: Instagram: YouTube: /episode/index/show/thenecessaryentrepreneur/id/40699795

#188 - Mastering Business Communication: Joshua Altman on PR, AI, and Authenticity 04/02/2026

#188 - Mastering Business Communication: Joshua Altman on PR, AI, and Authenticity What if the biggest growth lever in your business isn’t sales, marketing, or operations but communication? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Joshua Altman, Managing Director of Beltway Media, to break down how entrepreneurs can use strategic communication to build trust, shape perception, and accelerate growth. Joshua explains why communication is not a support function. It is a core business function. He expands the definition of PR beyond media coverage to include every stakeholder interaction. From navigating today’s rapid news cycle to preparing for high stakes media appearances, this conversation is packed with practical insights for entrepreneurs at every stage. You will also learn how to use modern tools like AI, including platforms from OpenAI, without losing the human element. Joshua makes a strong case that authenticity and transparency are now major competitive advantages. Whether you are building a startup, scaling a brand, or refining your personal message, this episode will help you communicate with clarity, confidence, and impact. What You’ll Learn: Why communication is a foundational pillar of every successful business A modern, expanded definition of PR and stakeholder engagement How to craft messaging that resonates in a fast moving digital world The importance of preparation for media interviews and on camera appearances How AI is transforming communication, research, and creativity Why authenticity and transparency are critical for long term brand trust Key Topics Covered: Strategic communication for entrepreneurs Media relations and public perception Crisis communication and business pivots The evolution of the 24 hour news cycle Media training and storytelling AI in communication and content strategy Authentic branding and trust building Actionable Takeaways: Start building your communication strategy early Practice and refine your media presence Use AI tools to enhance, not replace, your thinking Prioritize authenticity in every message you put out Create feedback loops to continuously improve your communication 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Joshau Altman & beltway.media /episode/index/show/thenecessaryentrepreneur/id/40684010

#187 - The Long Game: Ron Rubin on Building Culture, Compounding Wisdom, and Finding Gold in Your Backyard 03/30/2026

#186 - From Military to Millions? The Truth About Veteran Entrepreneurship | Jonathan Bates 03/26/2026

#186 - From Military to Millions? The Truth About Veteran Entrepreneurship | Jonathan Bates What does it actually mean to build a business that lasts? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Jonathan Bates, founder of Patriot Growth Capital, to break down the principles behind building durable value, leading with purpose, and creating long-term impact through entrepreneurship. Jonathan brings a unique perspective shaped by military experience, capital markets, and hands-on work with veteran entrepreneurs. This conversation goes beyond tactics and into the deeper drivers of success. Purpose, identity, discipline, and long-term thinking all play a role in building something meaningful that lasts. If you are focused on real growth, not short-term wins, this episode will challenge how you think about business and leadership. What You Will Learn: What “durable value” actually means and how to build it Why defining your purpose changes how you make decisions The role of dreams in driving long-term success How to transition identity and leadership through different stages of life The three core constraints every entrepreneur must solve: mindset, money, and experience How mentorship and accountability accelerate growth Key Takeaways: Define your purpose to guide your decisions Dreams create direction and possibility Action is the solution for overcoming fear Why This Matters: Many entrepreneurs focus on speed, growth hacks, and short-term gains. Jonathan takes a different approach. He focuses on building businesses that create lasting value while developing the people behind them. Through Patriot Growth Capital, he is helping veteran families transition into entrepreneurship with structure, education, and real opportunity. This episode is about building something that matters and making it last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Jonathan Bates & Patriot Growth Capital: /episode/index/show/thenecessaryentrepreneur/id/40620040

#185 - How AI Can 10X Your Business in 2026 | David Asarnow (Business Nitrogen) 03/23/2026

#184 - How to Unlock Your Story Advantage | Bill Blankschaen on Storytelling, Leadership, and Building a Message That Moves People 03/19/2026

#184 - How to Unlock Your Story Advantage | Bill Blankschaen on Storytelling, Leadership, and Building a Message That Moves People What if the most valuable asset in your business isn’t your product, your network, or your strategy… but your story? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Bill Blankschaen, founder of StoryBuilders and author of Your Story Advantage, to break down how entrepreneurs can turn their lived experiences into a powerful leadership and business tool. Bill shares why most entrepreneurs are sitting on untapped influence, how to overcome the internal barriers that keep you from telling your story, and the exact framework for crafting a message that resonates, converts, and scales. This isn’t about becoming a better storyteller. It’s about becoming a more effective leader, communicator, and entrepreneur. Key Takeaways Why your story is your greatest competitive advantage in business The 3 biggest “story traps” (and how they silently hold entrepreneurs back) How to turn “ordinary” experiences into extraordinary influence The 5-part storytelling framework to clarify your message What a “story ecosystem” is, and how it can grow your brand and revenue How to use storytelling to build trust, authority, and connection at scale The role of authenticity in leadership and why it’s non-negotiable How books, speaking, and content can multiply your message Who This Episode Is For Entrepreneurs struggling to clearly communicate what they do Founders looking to build a stronger personal brand Leaders who want to inspire, not just instruct Anyone who feels like their story “isn’t that special” 🔥 Memorable Quote “Your breakthrough begins when you start with your story.” 🎧 Why You Should Listen If you’ve ever struggled to explain your value, connect with your audience, or stand out in a crowded market. This episode will show you how to leverage the one thing no one else can replicate: your story. 📚 About the Guest Bill Blankschaen is the founder and Chief Story Architect at StoryBuilders, where he helps entrepreneurs and leadership teams clarify, craft, and communicate their message through intentional storytelling. He is the author of Your Story Advantage, a guide to turning your experiences into impact. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Bill Blankschaen: Order A Copy of Your Story Advantage /episode/index/show/thenecessaryentrepreneur/id/40529430

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