The Necessary Entrepreneur
Experience Earned. Execution Required. The Necessary Entrepreneur brings together people who are actively creating, not constantly consuming. Hosted by entrepreneur and operator Mark Perkins, the show assembles founders, operators, and investors doing the work. They share direct conversations about execution, leadership, and the realities of creating something that endures. The show rejects theory as a standalone and focuses on the discipline, decisions, and resilience required to stay in the game every day.
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#199 - How to Evaluate Franchise Opportunities, Build Wealth & Escape Corporate Burnout | Scott Jones of FranChoice
05/11/2026
#199 - How to Evaluate Franchise Opportunities, Build Wealth & Escape Corporate Burnout | Scott Jones of FranChoice
On this episode of The Necessary Entrepreneur, Mark Perkins sits down with franchise consultant Scott Jones of FranChoice to explore the realities of franchising, entrepreneurship, and building a life with intentionality. With more than 30 years of experience as a franchisee, franchisor, CEO, and business advisor, Scott shares what separates successful franchise owners from those who struggle, how to evaluate franchise opportunities, and why leadership, grit, systems, and execution matter more than hype. Mark and Scott also discuss corporate burnout, financial freedom, wealth building, franchise ROI, SBA financing, and the difference between starting a business from scratch versus buying into a proven system. Whether you are considering franchise ownership, leaving corporate America, or looking to create more options in life and business, this episode delivers practical insights from someone who has helped entrepreneurs navigate major career and financial decisions for decades. Topics include: Franchise consulting Best franchises to own Franchising vs starting a business Passive income and business ownership Leadership and entrepreneurship Franchise ROI and scalability SBA loans for franchises Corporate burnout and career transition Building wealth through business ownership Systems, culture, and franchise success About Scott Jones: Scott Jones is a franchise consultant with FranChoice and founder of Franchise Guide Group. Over the past three decades, he has worked as a franchisee, franchisor, CEO, entrepreneur, and advisor helping individuals evaluate franchise opportunities and build long-term business ownership strategies. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Scott Jones:
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#198 - From Corporate Jobs to a National Wellness Brand: The Oakwell Beer Spa Story
05/07/2026
#198 - From Corporate Jobs to a National Wellness Brand: The Oakwell Beer Spa Story
In this episode of The Necessary Entrepreneur, host Mark Perkins talks with Damien Zouaoui and Jessica Zouaoui, founders of Oakwell Beer Spa, a fast growing brand redefining hospitality and wellness. After leaving corporate careers in New York City, they sold everything and traveled to 25 countries searching for the right business idea. That journey led to a unique concept that combines craft beer, spa treatments, and high level service into one experience. Since launching in 2021, Oakwell Beer Spa has operated at full capacity, expanded to multiple locations, and is now franchising across the United States while maintaining a 4.9 star customer experience. What you will learn: How to turn a unique idea into a scalable business Why customer experience is the most powerful form of marketing How to build systems that deliver consistent five star service What it takes to franchise a premium hospitality brand Lessons from bootstrapping and early stage challenges Key takeaways: Service and hospitality can be your biggest competitive advantage Simplicity and consistency drive repeat customers Strong systems make scaling possible Great brands are built through experience, not just promotion Never settle for mediocrity 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Oakwell Beer Spa:Website: LinkedIn: Facebook: Instagram: YouTube: TikTok:
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#197 - The $100K Trap: Why You’re Stuck (And How to Break Out) | Daniel Linares
05/04/2026
#197 - The $100K Trap: Why You’re Stuck (And How to Break Out) | Daniel Linares
Daniel Linares, founder of DLE Event Group, joins Mark Perkins on The Necessary Entrepreneur to share how he built a premium event production company and what it takes to scale a business beyond the “six-figure hamster wheel.” In this episode, Daniel breaks down the mindset shifts required to move from operator to owner, how to build a high-performance team, and why systems and delegation are the foundation for real business freedom. He also shares how his company pivoted during COVID-19 into virtual events, producing experiences for audiences across more than 60 countries. What you’ll learn in this episode: How to escape the “six-figure hamster wheel” as a business owner Why hiring A players changes everything in your company The role of delegation and systems in scaling a business How to pivot quickly in uncertain environments Why taking action before having all the answers creates growth How to build a self-managing team that doesn’t rely on you The importance of resourcefulness and surrounding yourself with the right people How to balance business success with fulfillment and personal life If you’re an entrepreneur looking to scale your business, build the right team, and create real freedom without burning out, this episode delivers practical insights you can apply immediately. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Daniel Linares & DLE Event Group:
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#196 - The Investor DNA Blueprint: Find Your Perfect Passive Income Stream | Joey Mure
04/30/2026
#196 - The Investor DNA Blueprint: Find Your Perfect Passive Income Stream | Joey Mure
Joey Mure, co-founder of Wealth Without Wall Street, joins Mark Perkins on The Necessary Entrepreneur to break down how entrepreneurs can build passive income and achieve financial freedom outside traditional Wall Street investing. In this episode, Joey explains why many high-income professionals remain financially stuck and how the “hamster wheel” keeps entrepreneurs trading time for money. He introduces the concept of Investor DNA, a framework that helps you identify which passive income strategies align with your personality, goals, and risk tolerance. They also dive into practical ways to generate passive income, including real estate, e-commerce, and platforms like Turo, along with the importance of education, discipline, and working with the right operators. What you’ll learn in this episode: Why high earners often struggle to build real wealth How to identify your Investor DNA and invest accordingly Proven passive income strategies beyond Wall Street The difference between active income and true cash flow How to avoid chasing “shiny object” opportunities The role of coaching and systems in financial growth How to build a repeatable passive income framework If you’re looking to build sustainable cash flow, reduce reliance on active income, and create a clear path to financial independence, this episode delivers practical insights you can apply immediately. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Joey Mure & Wealth Without Wall Street:
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#195 - A Warrior’s Mindset for Entrepreneurs | Sean Patton on Leadership, Discipline, and Performance
04/27/2026
#195 - A Warrior’s Mindset for Entrepreneurs | Sean Patton on Leadership, Discipline, and Performance
Sean Patton, executive coach at Novus Global, entrepreneur, author of A Warrior’s Mindset: The 6 Keys to Greatness, and host of the No Limit Leadership podcast, joins Mark Perkins on The Necessary Entrepreneur for a focused conversation on leadership, mental performance, and what it actually takes to operate at a high level in business. Sean brings a unique perspective shaped by his experience as a founder and now as a coach working with high-performing leaders. In this episode, he breaks down the difference between surface-level motivation and true mindset development. He explains why most entrepreneurs stay stuck not because of strategy, but because of the internal narratives they carry into their decisions, leadership, and execution. The conversation explores the principles behind A Warrior’s Mindset and how those ideas translate directly into business performance. Sean shares how discipline, clarity, and personal responsibility drive results, and why leaders who learn to manage their mindset gain a measurable edge in high-pressure environments. He also offers insight into the work he does at Novus Global, helping executives and entrepreneurs unlock performance by challenging limiting beliefs and reframing how they approach growth. Mark and Sean dive into the realities of entrepreneurship, including navigating uncertainty, building confidence through action, and leading others effectively without losing alignment. This episode is practical, direct, and grounded in real-world application for founders who want to improve how they think, lead, and execute. If you are building a business and want to strengthen your mindset, leadership, and decision-making, this conversation will give you a clear framework to operate at a higher level. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Sean Patton: 📘 Order a Copy of A Warrior's Mindset
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#194 - Logistics Is NOT a Cost Center | Randy Vlasic Explains Why Most Businesses Get This Wrong
04/23/2026
#194 - Logistics Is NOT a Cost Center | Randy Vlasic Explains Why Most Businesses Get This Wrong
Randy Vlasic, founder and CEO of LIWMI Logistics, joins Mark Perkins on The Necessary Entrepreneur to break down why logistics is one of the most misunderstood advantages in business. Most companies treat it as a cost to minimize. Randy explains why it is actually a core driver of customer experience and long-term growth. Randy shares his unconventional path into entrepreneurship, from early setbacks to building a disciplined and high-performing logistics company. His approach is simple but uncommon. Work only with clients who understand the strategic value of logistics, focus on execution, and build relationships that go beyond transactions. The conversation dives into what it really takes to operate at a high level. Precision, consistency, and operational discipline are not optional in logistics. They are the business. Randy also reflects on navigating the uncertainty of COVID, making tough decisions, and using adaptability and relationships to continue growing while others pulled back. This episode is a sharp reminder that great businesses are built on systems that work, not just ideas. If you are responsible for delivering results at scale, this conversation will change how you think about execution, partnerships, and the role logistics plays in every company. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Randy Vlasic & LIWMI Logistics: Websites: Facebook: X: Instagram: LinkedIn: YouTube: TikTok:
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#193 - Hiring Is Broken: How to Attract Top Talent in 2026 | Ryan Hogan
04/20/2026
#193 - Hiring Is Broken: How to Attract Top Talent in 2026 | Ryan Hogan
Hiring is broken, and most companies do not realize how much it is costing them. In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Ryan Hogan, founder and CEO of Talent Harbor, to unpack what is really happening inside today’s hiring market and why traditional recruiting methods are failing both companies and candidates. Ryan brings a clear, operator-level perspective on talent acquisition, sharing how businesses can compete for top talent in a market defined by noise, inefficiency, and misalignment. From outdated hiring processes to the disconnect between employers and candidates, this conversation exposes the hidden friction points that slow growth and create costly mistakes. You will learn how high-performing companies are rethinking recruitment, what actually attracts top-tier candidates today, and why speed, clarity, and positioning matter more than ever. Ryan also breaks down how technology is reshaping hiring, where most organizations go wrong, and what leaders must do to build teams that can scale. This episode is not about theory. It is about execution. If you are an entrepreneur, founder, or operator responsible for hiring and building a team, this conversation will give you a sharper lens on how to win in today’s talent market. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Ryan Hogan & Talent Harbor:
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#192 - When AI Lies: The Hidden Risk No One Is Talking About | Arthur Miller
04/16/2026
#192 - When AI Lies: The Hidden Risk No One Is Talking About | Arthur Miller
What happens when the future of cybersecurity collides with the reality of financial risk? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Arthur Miller to unpack one of the most urgent and misunderstood shifts in modern business: quantum encryption and the coming wave of post-quantum cybersecurity threats. As quantum computing accelerates, the encryption systems that protect today’s financial institutions are rapidly approaching obsolescence. Arthur explains what that actually means without the hype and delivers a practical roadmap for leaders who cannot afford to get this wrong. You will learn why post-quantum encryption is not a future problem. It is a current leadership responsibility. You will also hear how forward-thinking organizations are preparing for a world where traditional cryptography no longer holds. Arthur outlines the four essential moves every financial institution and data-driven business must make: How to assess your current security infrastructure before it is exposed What quantum-ready technology actually looks like in practice How to build a real implementation strategy instead of a buzzword initiative Why trust, compliance, and competitive advantage all depend on acting early This conversation goes beyond theory and into execution, covering risk, regulation, infrastructure, and leadership mindset in a rapidly shifting tech landscape. If you are an entrepreneur, operator, or executive responsible for protecting data, building trust, or staying ahead of systemic risk, this episode will change how you think about security and the future of your business. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Arthur Miller:
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#191 - From Chaos to Clarity: Damon Flowers on Ownership, AI, and Scaling Modern Businesses
04/13/2026
#191 - From Chaos to Clarity: Damon Flowers on Ownership, AI, and Scaling Modern Businesses
What separates businesses that scale from those that stall? According to Damon Flowers, it comes down to ownership, clarity, and the systems you build behind the scenes. In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Damon, founder of Modern Operators, to break down how entrepreneurs can move from chaos to clarity by building better operating systems, leveraging AI, and developing a true ownership mindset. Damon shares how business is not just a vehicle for profit, but a vehicle for personal growth. He explains why adopting a long-term perspective is critical for success, how leaders can foster accountability and ownership within their teams, and how AI is transforming the way modern companies operate. This conversation is packed with practical strategies for entrepreneurs looking to scale smarter, improve operational efficiency, and build resilient, high-performing organizations in today’s rapidly changing business landscape. What You’ll Learn: Why ownership is the foundation of successful businesses How to implement an AI-driven operating system in your company The role of leadership in building accountability and culture Why long-term thinking creates sustainable growth How to streamline operations and eliminate inefficiencies The connection between personal growth and business success Key Topics Covered: Entrepreneurship and leadership AI in business operations Scaling and operational excellence Ownership mentality in teams Long-term strategy and vision Building modern business systems Actionable Takeaways: Reflect on your personal growth as a leader Implement AI tools to improve efficiency and decision-making Build systems that create clarity and consistency Foster a culture of ownership within your organization Focus on long-term outcomes instead of short-term wins Who this is for: Entrepreneurs and leaders who want to build something meaningful, sustainable, and built to last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Damon Flowers & Modern Operators:
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#190 - Reinventing Product Discovery: Al Schuster on Building SampleFinder and the Future of Consumer Engagement
04/09/2026
#190 - Reinventing Product Discovery: Al Schuster on Building SampleFinder and the Future of Consumer Engagement
What if the way customers discover products is completely broken? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Al Schuster, Co-Founder of SampleFinder, to unpack how brands can rethink product discovery, customer acquisition, and engagement in today’s crowded marketplace. Al shares the story behind building SampleFinder and how the company is helping brands connect directly with consumers through smarter sampling strategies. He explains why traditional marketing channels are losing effectiveness and how experiential marketing, targeted sampling, and data-driven insights are becoming critical for growth. This conversation dives into entrepreneurship, startup growth, and what it takes to build a company that bridges the gap between brands and consumers. Al also breaks down the importance of feedback loops, understanding your customer, and creating meaningful touchpoints that actually drive conversions. If you are an entrepreneur, brand builder, or marketer looking to stand out and create real connections with your audience, this episode will give you practical strategies and a fresh perspective. What You’ll Learn: Why traditional product discovery is failing brands How sampling can drive customer acquisition and loyalty The role of data in modern marketing strategies How to build stronger connections between brands and consumers The fundamentals of scaling a startup in a competitive space Why feedback loops are critical for growth Key Topics Covered: Product sampling and consumer engagement Startup growth and entrepreneurship Customer acquisition strategies Data-driven marketing Brand positioning and differentiation Experiential marketing Building scalable platforms Actionable Takeaways: Rethink how customers discover your product Use sampling as a strategic growth lever Build feedback loops to understand your audience Focus on meaningful engagement over impressions Leverage data to refine your marketing strategy Who this is for: Entrepreneurs and leaders who want to build something meaningful, sustainable, and built to last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Al Schuster & SampleFinder:
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#189 - The Hidden Billion-Dollar Opportunity in Mining | Beau Turner Explains
04/06/2026
#189 - The Hidden Billion-Dollar Opportunity in Mining | Beau Turner Explains
What does it take to build real, lasting wealth in industries most people don’t understand? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Beau Turner, Co-Founder and CEO of Abundant Mines, to explore how entrepreneurs can think differently about opportunity, risk, and long-term value creation. Beau breaks down the realities of the mining industry, one of the most misunderstood sectors in business, and explains how strategic thinking, patience, and disciplined execution can unlock massive opportunities. He shares lessons from building in a capital-intensive, high-risk environment and how those principles translate to entrepreneurship across any industry. This conversation dives into what it really means to play the long game, how to identify overlooked opportunities, and why resilience and conviction are essential for building something meaningful. Beau also discusses leadership, decision-making under uncertainty, and how to navigate industries where timing and strategy matter more than hype. If you are an entrepreneur, investor, or business leader looking to expand your thinking beyond traditional paths and build long-term wealth, this episode will challenge and sharpen your perspective. What You’ll Learn: How to identify opportunities in overlooked or misunderstood industries The fundamentals of building in capital-intensive businesses Why long-term thinking separates great entrepreneurs from average ones How to manage risk and uncertainty in high-stakes environments The mindset required to build sustainable wealth Lessons from the mining industry that apply to any business Key Topics Covered: Mining and natural resource entrepreneurship Long-term investing and wealth creation Risk management and capital allocation Leadership in complex industries Strategic decision-making under uncertainty Building businesses in unconventional markets Entrepreneurial mindset and resilience Actionable Takeaways: Look where others are not paying attention for opportunity Focus on long-term value instead of short-term wins Build conviction through research and experience Develop the discipline to operate in uncertain environments Prioritize strategy over hype when making decisions Who this is for: Entrepreneurs and leaders who want to build something meaningful, sustainable, and built to last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Beau Turner & Abundant MinesWebsite: LinkedIn: ; X: Facebook: Instagram: YouTube:
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#188 - Mastering Business Communication: Joshua Altman on PR, AI, and Authenticity
04/02/2026
#188 - Mastering Business Communication: Joshua Altman on PR, AI, and Authenticity
What if the biggest growth lever in your business isn’t sales, marketing, or operations but communication? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Joshua Altman, Managing Director of Beltway Media, to break down how entrepreneurs can use strategic communication to build trust, shape perception, and accelerate growth. Joshua explains why communication is not a support function. It is a core business function. He expands the definition of PR beyond media coverage to include every stakeholder interaction. From navigating today’s rapid news cycle to preparing for high stakes media appearances, this conversation is packed with practical insights for entrepreneurs at every stage. You will also learn how to use modern tools like AI, including platforms from OpenAI, without losing the human element. Joshua makes a strong case that authenticity and transparency are now major competitive advantages. Whether you are building a startup, scaling a brand, or refining your personal message, this episode will help you communicate with clarity, confidence, and impact. What You’ll Learn: Why communication is a foundational pillar of every successful business A modern, expanded definition of PR and stakeholder engagement How to craft messaging that resonates in a fast moving digital world The importance of preparation for media interviews and on camera appearances How AI is transforming communication, research, and creativity Why authenticity and transparency are critical for long term brand trust Key Topics Covered: Strategic communication for entrepreneurs Media relations and public perception Crisis communication and business pivots The evolution of the 24 hour news cycle Media training and storytelling AI in communication and content strategy Authentic branding and trust building Actionable Takeaways: Start building your communication strategy early Practice and refine your media presence Use AI tools to enhance, not replace, your thinking Prioritize authenticity in every message you put out Create feedback loops to continuously improve your communication 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Joshau Altman & beltway.media
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#187 - The Long Game: Ron Rubin on Building Culture, Compounding Wisdom, and Finding Gold in Your Backyard
03/30/2026
#187 - The Long Game: Ron Rubin on Building Culture, Compounding Wisdom, and Finding Gold in Your Backyard
What does it look like to build a business and a life over decades with real intention? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Ron Rubin, CEO of The Republic of Tea, entrepreneur, educator, and author of Gold in Your Backyard. Ron has spent more than 40 years studying, building, and refining what actually works in business. He has read over 1,500 business books and, more importantly, applied those lessons in the real world. This conversation is not about theory. It is about execution, discipline, and playing the long game. Ron also shares the story behind River Road Family Vineyards & Winery, a lifelong goal that came together through patience, persistence, and clarity of vision. This episode focuses on what most entrepreneurs overlook. The small decisions. The daily habits. The culture you build when no one is watching. You will hear how Ron thinks about leadership, brand experience, and why the greatest opportunities are often already sitting right in front of you. Key Takeaways: Why consistent learning compounds over time How to apply ideas from books into real business decisions The importance of culture and attention to detail Why patience and long-term thinking win How to recognize and act on the “gold in your backyard” Who this is for: Entrepreneurs and leaders who want to build something meaningful, sustainable, and built to last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Ron Rubin:
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#186 - From Military to Millions? The Truth About Veteran Entrepreneurship | Jonathan Bates
03/26/2026
#186 - From Military to Millions? The Truth About Veteran Entrepreneurship | Jonathan Bates
What does it actually mean to build a business that lasts? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with Jonathan Bates, founder of Patriot Growth Capital, to break down the principles behind building durable value, leading with purpose, and creating long-term impact through entrepreneurship. Jonathan brings a unique perspective shaped by military experience, capital markets, and hands-on work with veteran entrepreneurs. This conversation goes beyond tactics and into the deeper drivers of success. Purpose, identity, discipline, and long-term thinking all play a role in building something meaningful that lasts. If you are focused on real growth, not short-term wins, this episode will challenge how you think about business and leadership. What You Will Learn: What “durable value” actually means and how to build it Why defining your purpose changes how you make decisions The role of dreams in driving long-term success How to transition identity and leadership through different stages of life The three core constraints every entrepreneur must solve: mindset, money, and experience How mentorship and accountability accelerate growth Key Takeaways: Define your purpose to guide your decisions Dreams create direction and possibility Action is the solution for overcoming fear Why This Matters: Many entrepreneurs focus on speed, growth hacks, and short-term gains. Jonathan takes a different approach. He focuses on building businesses that create lasting value while developing the people behind them. Through Patriot Growth Capital, he is helping veteran families transition into entrepreneurship with structure, education, and real opportunity. This episode is about building something that matters and making it last. 📌 Connect With Us: Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Jonathan Bates & Patriot Growth Capital:
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#185 - How AI Can 10X Your Business in 2026 | David Asarnow (Business Nitrogen)
03/23/2026
#185 - How AI Can 10X Your Business in 2026 | David Asarnow (Business Nitrogen)
What if AI could think with you, not just work for you? In this episode of The Necessary Entrepreneur, Mark Perkins sits down with David Asarnow, Founder and CEO of Business Nitrogen, to break down how entrepreneurs are actually using AI to grow faster, make better decisions, and create real leverage inside their businesses. David is not speaking in theory. He works directly with founders and leadership teams to integrate AI into daily operations. This conversation shows what is working right now and how to apply it immediately. If you want to scale without adding complexity or burnout, this episode gives you the playbook. What You Will Learn: How to use AI as a thinking partner to improve decision making The 1-3-1 framework for solving problems with clarity and speed Why action consistently beats overthinking and hesitation How to create leverage using AI and simple systems The difference between average and high-level prompting Where AI fits into real business strategy moving forward Key Takeaways: Busy people get more done Action beats hesitation Have fun and experiment with AI Why This Matters: AI is changing how business gets done, but fundamentals still separate winners from everyone else. The entrepreneurs who take action, build systems, and learn to work with AI will have a massive advantage. This episode is for operators who want to move faster and think better. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About David Asarnow:
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#184 - How to Unlock Your Story Advantage | Bill Blankschaen on Storytelling, Leadership, and Building a Message That Moves People
03/19/2026
#184 - How to Unlock Your Story Advantage | Bill Blankschaen on Storytelling, Leadership, and Building a Message That Moves People
What if the most valuable asset in your business isn’t your product, your network, or your strategy… but your story? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Bill Blankschaen, founder of StoryBuilders and author of Your Story Advantage, to break down how entrepreneurs can turn their lived experiences into a powerful leadership and business tool. Bill shares why most entrepreneurs are sitting on untapped influence, how to overcome the internal barriers that keep you from telling your story, and the exact framework for crafting a message that resonates, converts, and scales. This isn’t about becoming a better storyteller. It’s about becoming a more effective leader, communicator, and entrepreneur. Key Takeaways Why your story is your greatest competitive advantage in business The 3 biggest “story traps” (and how they silently hold entrepreneurs back) How to turn “ordinary” experiences into extraordinary influence The 5-part storytelling framework to clarify your message What a “story ecosystem” is, and how it can grow your brand and revenue How to use storytelling to build trust, authority, and connection at scale The role of authenticity in leadership and why it’s non-negotiable How books, speaking, and content can multiply your message Who This Episode Is For Entrepreneurs struggling to clearly communicate what they do Founders looking to build a stronger personal brand Leaders who want to inspire, not just instruct Anyone who feels like their story “isn’t that special” 🔥 Memorable Quote “Your breakthrough begins when you start with your story.” 🎧 Why You Should Listen If you’ve ever struggled to explain your value, connect with your audience, or stand out in a crowded market. This episode will show you how to leverage the one thing no one else can replicate: your story. 📚 About the Guest Bill Blankschaen is the founder and Chief Story Architect at StoryBuilders, where he helps entrepreneurs and leadership teams clarify, craft, and communicate their message through intentional storytelling. He is the author of Your Story Advantage, a guide to turning your experiences into impact. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Bill Blankschaen: Order A Copy of Your Story Advantage
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#183 - Turning Creativity Into a Business with Tim Packer
03/16/2026
#183 - Turning Creativity Into a Business with Tim Packer
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with artist, entrepreneur, and author Tim Packer to explore what it really takes to turn creativity into a profitable business. After leaving a career in law enforcement, Tim built a globally recognized art brand and has helped thousands of artists learn how to market, price, and sell their work. Tim shares the mindset shifts that separate hobbyists from entrepreneurs and explains why talent alone is rarely enough to build a sustainable business. The conversation dives into discipline, confidence, marketing, and the systems required to turn creative ability into real revenue. Mark and Tim also discuss the parallels between artists and traditional entrepreneurs, the importance of learning to sell your work, and why many talented people struggle financially despite having world-class skills. If you are building a business around your craft, creativity, or expertise, this episode offers practical insights on turning passion into a scalable and profitable venture. Takeaways • Why talent alone is not enough to build a successful creative business • The mindset shift that turns artists and creatives into real entrepreneurs • How pricing, positioning, and marketing determine success more than skill • Why many talented creators struggle financially despite strong work • The importance of discipline and consistency when building a brand • Lessons from transitioning from a traditional career into entrepreneurship • How to overcome the fear of selling and confidently price your work • Why building systems and processes is critical for scaling a creative business • The parallels between creative entrepreneurs and traditional business builders • Practical advice for anyone trying to turn passion into a profitable company About The Guest:Tim Packer is an internationally recognized artist, entrepreneur, and mentor who helps creatives build profitable art businesses. Through his training programs and his book You Can Sell Your Art, Tim has helped thousands of artists learn how to market, price, and sell their work while building sustainable careers. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Tim Packer: Order A Copy of You Can Sell Your Art
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#182 - Why Most Leaders Misunderstand Human Performance | Curtis Sprouse
03/09/2026
#182 - Why Most Leaders Misunderstand Human Performance | Curtis Sprouse
What actually drives high performance in business and leadership? On this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Curtis Sprouse, Founder & CEO of EurekaConnect, LLC, to explore the science behind how humans perform, make decisions, and lead effectively. Drawing from behavioral science, neuroscience, and decades of leadership experience, Curtis explains why self-awareness, environment, and genetics all play a role in shaping how individuals and organizations perform. The conversation dives into how leaders can better understand human behavior, define the right problems inside organizations, and create conditions where people actually perform at a higher level. Mark and Curtis also discuss how cultural narratives influence how people perceive difficulty, why many organizations misdiagnose their real problems, and how leaders can build stronger teams through trust, clarity, and intentional communication. Curtis shares practical frameworks for improving decision-making, developing leadership capability across an organization, and helping individuals better understand their own behavioral patterns. In this conversation, you’ll learn: • What modern science reveals about human performance and decision-making • How genetics and environment influence behavior and leadership ability • Why defining the right problem is the key to solving organizational challenges • The role of self-awareness and self-regulation in high performance • How communication and societal narratives shape mindset and leadership • Strategies for improving team performance and organizational effectiveness • Why pursuing truth and staying open-minded is essential for growth Curtis also discusses his broader mission through Institute for Biomedical Entrepreneurship and how behavioral science and biomedical innovation can work together to create meaningful societal impact. For entrepreneurs, leaders, and operators looking to build stronger teams and make better decisions, this episode offers a deeper look at the science behind how people think, act, and perform. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Curtis Sprouse:
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#181 - The Opportunity Train: Skye Blanks on Global Entrepreneurship, Small Business Growth & AI
03/05/2026
#181 - The Opportunity Train: Skye Blanks on Global Entrepreneurship, Small Business Growth & AI
What if entrepreneurship is simply about getting on the right train, and staying on long enough to reach the next opportunity? On this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Skye Blanks, COO of the International Council for Small Business (ICSB), for a global conversation about small business, leadership, and what he calls the “Opportunity Train.” Operating in more than 80 countries, ICSB connects policymakers, educators, researchers, and entrepreneurs to strengthen small businesses worldwide. Skye shares how his entrepreneurial mindset, fueled by curiosity and pattern recognition, led him to international leadership, the cannabis industry, and front-row exposure to how entrepreneurs operate across cultures. In this episode, you’ll learn: What the “Opportunity Train” really means for entrepreneurs How global markets view risk, failure, and innovation differently Why small businesses are the backbone of economic development worldwide How ICSB funds and sustains a global, mission-driven organization Lessons from the cannabis industry and navigating regulatory complexity Growth strategies rooted in reinvestment, collaboration, and long-term thinking Why consistency and authenticity define strong leadership How AI is reshaping small business strategy and competitive advantage Skye makes it clear: opportunities don’t always look obvious when they arrive. The key is positioning yourself, building community, and staying consistent long enough to capitalize when the train pulls into the station. For founders, small business owners, operators, and growth-minded entrepreneurs who want a broader perspective beyond their local market, this conversation delivers global insight with practical application. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Skye Blanks: International Council for Small Business: Premo Cannabis:
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#180 - How an Australian Café Founder Is Scaling a U.S. Brand Without Losing Culture | Justin Giuffrida
03/02/2026
#180 - How an Australian Café Founder Is Scaling a U.S. Brand Without Losing Culture | Justin Giuffrida
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Justin Giuffrida, founder and CEO of Citizens All Day, to explore what it really takes to scale a hospitality brand while staying true to culture, community, and purpose. Justin shares his journey from Australia to the United States and how he built Citizens from a single New York City café into a multi-state, fast-growing lifestyle brand with ambitious national expansion plans. Along the way, he reveals the leadership challenges, capital decisions, and operational trade-offs that come with scaling a people-driven business in a competitive industry. Mark and Justin dive into the concept of building a “community-first brand,” the realities of entrepreneurship versus the romanticized version founders often imagine, and the mindset required to grow while still feeling like you have not arrived yet. Justin also discusses the importance of mentorship, the role of advisory boards in navigating growth, how optimism must be balanced with realism, and why embracing the entrepreneurial journey matters more than chasing a destination. This conversation is packed with practical insights for entrepreneurs, founders, and leaders looking to grow businesses without losing their culture, their people, or themselves in the process. If you are building a brand, scaling a company, or leading a team through growth, this episode delivers valuable lessons on leadership, resilience, and long-term vision. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Justin Giuffrida & Citizens All Day:
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#179 - The Investing Mistakes That Quietly Destroy Your Wealth: Robert Rolih
02/26/2026
#179 - The Investing Mistakes That Quietly Destroy Your Wealth: Robert Rolih
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with international bestselling author and long-term investing expert Robert Rolih to unpack the hidden realities of wealth creation that most entrepreneurs never learn. After building significant success as an entrepreneur, Robert lost much of his wealth by trusting traditional financial advisors and so-called experts. That painful experience launched him on a seven-year research journey into how the financial industry actually works. What he discovered became the foundation of his book The Million Dollar Decision and his mission to help entrepreneurs and professionals avoid costly investing mistakes that can quietly destroy long-term wealth. Mark and Robert dive into why pessimists often sound smart while optimists make money, how the financial system is structured in ways that disadvantage everyday investors, and the biggest wealth-building errors entrepreneurs make once they start generating real income. They also explore long-term investing strategies, the psychology of risk, how to think about trillion-dollar fortunes, and why simplicity often beats complexity when it comes to building financial independence. If you are an entrepreneur who wants to protect what you have built and grow it intelligently, this conversation delivers practical insights, hard-earned lessons, and a fresh perspective on investing success. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Robert Rolih: The Million Dollar Decision: Get Out of the Rigged Game of Investing and Add a Million to Your Net Worth: Order
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#178 - Building a Premium Pet Food Brand in a Crowded Market | Russell Breuer
02/23/2026
#178 - Building a Premium Pet Food Brand in a Crowded Market | Russell Breuer
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Russell Breuer, CEO and founder of Spot & Tango, to discuss what it really takes to build and scale a direct-to-consumer brand in a competitive market. Russell shares the entrepreneurial mindset behind launching a premium pet food company and the realities of navigating the complex world of DTC growth, customer acquisition costs, retention metrics, and operational challenges. He explains why successful founders must operate with a “no other option” mentality, how first-principles thinking helps solve business problems at the root, and why relationships, both with customers and teams, are critical to long-term success. Mark and Russell dive into the daily realities of entrepreneurship, including constant problem solving, decision-making under uncertainty, and maintaining a “day one” mentality even as a company scales. Russell also discusses product differentiation, customer feedback loops, marketing strategy, and the evolving future of the pet food industry. This episode provides valuable insights for founders, operators, and leaders building brands in today’s competitive environment, especially those navigating direct-to-consumer business models. In this episode, you’ll learn: How to build and scale a direct-to-consumer brand The importance of metrics, retention, and customer lifetime value Why first-principles problem solving drives better decisions How differentiation creates competitive advantage The role of relationships and team dynamics in business success Why maintaining a “day one” mindset matters as you grow Lessons learned from building a fast-growing pet food company Whether you’re launching a startup, scaling a consumer brand, or leading a growing organization, this conversation offers practical insights into the realities of entrepreneurship and sustainable business growth. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Russell Breuer & Spot & Tango:
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#177 - Why You’re Capable of More Success Than You’re Experiencing Right Now: Karen Canham
02/19/2026
#177 - Why You’re Capable of More Success Than You’re Experiencing Right Now: Karen Canham
In this powerful episode of The Necessary Entrepreneur, host Mark Perkins sits down with Karen Ann Canham, founder of Karen Ann Wellness, to explore a topic most entrepreneurs ignore until it becomes unavoidable: mental and emotional capacity. Karen shares how nervous system regulation, trauma awareness, and body-based healing directly impact leadership, decision-making, and business growth. This conversation goes beyond traditional mindset talk and dives into the physiological realities behind stress, burnout, and performance, and why strategy alone isn’t enough if your internal capacity can’t support the pressure of entrepreneurship. Mark and Karen discuss the limitations of conventional therapy models, the role of stored emotional patterns in business behavior, and how self-leadership requires taking ownership of both your internal state and external results. Karen explains how entrepreneurs often unknowingly operate from past experiences that shape risk tolerance, relationships, and leadership style, and how addressing those patterns can unlock clarity, confidence, and momentum. If you’re building a business while managing stress, uncertainty, or personal growth challenges, this episode offers a perspective that connects emotional wellness with practical entrepreneurial performance. In this episode, you’ll learn: Why mental wellness is foundational to sustainable business success How your nervous system affects decision-making, leadership, and growth The difference between strategy problems and capacity problems How trauma and past experiences influence entrepreneurial behavior What self-leadership really means in business and life Why emotional awareness can accelerate personal and professional progress This conversation is essential for founders, leaders, and high performers who want to grow without burning out, and who understand that the most important asset in business is the person running it. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Karen Canham & Karen Ann Wellness:
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#176 - How to Build a Successful Business in a Hyper-Competitive Industry with Michael McCready
02/16/2026
#176 - How to Build a Successful Business in a Hyper-Competitive Industry with Michael McCready
What does it really take to build a business that lasts, especially in a highly competitive, high-stakes industry? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Michael McCready, Founder and Principal of McCready Law, to unpack the mindset, discipline, and leadership required to grow a successful firm while staying grounded in purpose and client care. Michael shares his entrepreneurial journey of building a personal injury law firm from the ground up, emphasizing why passion for the work, genuine relationships, and long-term thinking matter more than shortcuts or hype. He explains how hiring the right people, not just the most technically skilled, has been critical to sustainable growth, and how leaders must evolve as their organization scales. The conversation also explores how technology and AI are reshaping the legal profession, what business owners should understand about competitive pressure, and why defining success on your own terms is essential as your responsibilities grow. Mark and Michael discuss: How to build a values-driven business in a competitive industry The leadership mistakes founders make as they scale Why relationships and reputation are long-term advantages How AI and technology are changing the future of law and business Defining success beyond revenue and titles Thinking about legacy while still actively building This episode is a must-listen for entrepreneurs, professional service firm owners, and founders who want to grow with integrity, clarity, and intention, without losing sight of why they started. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Michael McCready & McCready Law:
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#175 - Why Hard-Working Entrepreneurs Still Struggle to Scale: Michael Walsh
02/12/2026
#175 - Why Hard-Working Entrepreneurs Still Struggle to Scale: Michael Walsh
What if the business you worked so hard to build is the very thing stealing your time, energy, and joy? In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Michael Walsh, President of the Walsh Business Growth Institute and author of the 2025 book Freedom By Design: The Established Business Owner’s Guide to Grow, Make an Impact, and Find Joy Again. Michael has spent decades helping established entrepreneurs break free from chaos, overwork, and stagnation by installing the leadership, systems, and accountability required for real growth. In this conversation, he explains why many successful founders feel trapped by their own companies, and what must change to reclaim control, clarity, and purpose. You’ll hear Mark and Michael discuss: Why hard-working entrepreneurs often feel burned out and stuck How founders unknowingly become the bottleneck as their business grows The leadership shift required to scale without sacrificing freedom Why systems and structure unlock both growth and joy The core ideas behind Freedom By Design and why established owners, not startups, need it most This episode is essential listening for entrepreneurs who want more than revenue, who want a business that works for them, not the other way around. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Michael Walsh & Walsh Business Growth Institute:
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#174 - Why We Wait Too Long to Say What Matters Most | Walter Green
02/09/2026
#174 - Why We Wait Too Long to Say What Matters Most | Walter Green
In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Walter Green, founder of the Say It Now Movement and author of the new book The Gratitude Express, for a deep and reflective conversation on human connection, leadership, and the power of asking better questions. Rather than focusing on tactics or traditional business frameworks, this episode explores what actually shapes meaningful lives and organizations. Walter shares why questions, not answers, are often the most powerful contribution we can make, and how unspoken gratitude quietly erodes relationships, culture, and leadership over time. The conversation centers on the philosophy behind the Say It Now Movement, which challenges people to express appreciation while it still matters, not after it’s too late. Walter and Mark discuss why gratitude is often delayed, avoided, or intellectualized, and how that hesitation shows up in families, teams, and entrepreneurial environments. Walter also introduces the ideas behind The Gratitude Express, a book that reframes gratitude as an active, lived practice rather than a passive feeling. Together, they examine how awareness, presence, and intentional communication can transform how leaders show up for others and for themselves. This episode is a thoughtful listen for entrepreneurs, leaders, and anyone interested in personal growth, human nature, and building cultures rooted in meaning rather than performance alone. In this episode, you’ll hear about: The philosophy behind the Say It Now Movement Why questions are often more powerful than answers Gratitude as a leadership practice, not a platitude What holds people back from expressing appreciation Insights from Walter Green’s new book The Gratitude Express Human connection, presence, and emotional honesty in leadership If you’re drawn to conversations about purpose, self-awareness, and the deeper layers of entrepreneurship, this episode offers a grounded and memorable perspective. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Walter Green & Say It Now Movement
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#173 - Why Becoming More Human Matters in an Age of AI: Dinakara Nagalla
02/05/2026
#173 - Why Becoming More Human Matters in an Age of AI: Dinakara Nagalla
Dinakara Nagalla, technologist, Human-Centered AI Architect, and author of Becoming Human: Embracing Imperfection and Finding Purpose, joins Mark Perkins on The Necessary Entrepreneur for a thoughtful conversation about technology, humanity, and what gets lost when progress moves faster than understanding. Dinakara breaks down what human-centered AI really means, and why intelligence without context, empathy, and responsibility often creates more problems than it solves. Drawing on ideas from Becoming Human, he and Mark explore how modern systems push people toward optimization and perfection, while ignoring imperfection as a source of meaning, growth, and purpose. The conversation moves beyond AI hype to focus on systems thinking, human judgment, and the importance of keeping people meaningfully involved in decision-making. Dinakara shares why embracing imperfection is essential, not just in technology design, but in leadership, creativity, and personal development. This episode offers a grounded perspective for entrepreneurs, technologists, and leaders who want to understand how AI shapes behavior, trust, and identity, and how staying human in the process matters more than chasing efficiency. Topics include: What human-centered AI actually looks like in practice Insights from Becoming Human: Embracing Imperfection and Finding Purpose Why imperfection plays a critical role in growth and meaning Systems thinking and responsible technology design Keeping human judgment in the loop as AI advances 🎧 A reflective, clarity-driven conversation for anyone thinking deeply about technology, purpose, and what it means to build systems that serve humans, not replace them. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Dinakara Nagalla:
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#172 - Why Pain Changes Us and Why Vision Changes Us More | Udo Erasmus
02/02/2026
#172 - Why Pain Changes Us and Why Vision Changes Us More | Udo Erasmus
Udo Erasmus, founder of Udo’s Choice and a longtime thinker on health and human nature, joins Mark Perkins on The Necessary Entrepreneur for a reflective conversation about pain, purpose, and understanding how we’re wired as human beings. Udo explains why pain often forces change, but why pursuing a clear vision is far more powerful and sustainable. Drawing from decades of observation and experience, he outlines his framework for understanding the six parts of human nature and why most people struggle without a clear understanding of their internal makeup. Throughout the conversation, Udo emphasizes self-discovery over external validation, explaining how greater internal awareness can lead to clarity, confidence, and more intentional decision-making. Mark and Udo explore why so many people feel disconnected from themselves and how understanding human nature can create a stronger foundation for health, leadership, and life. This episode is a thoughtful discussion for listeners interested in personal growth, long-term well-being, and deeper self-understanding, without hype or shortcuts. Topics include: Pain vs. vision as a driver of change The six parts of human nature Self-discovery and internal awareness Why external validation falls short Building clarity and confidence from within 🎧 A grounded, perspective-driven episode for anyone seeking depth, understanding, and a clearer view of what drives human behavior. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Udo Erasmus & Udo's Choice:
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#171 - How Synchrony Is Redefining Social Connection for Neurodivergent Adults: Rebecca Matchett
01/29/2026
#171 - How Synchrony Is Redefining Social Connection for Neurodivergent Adults: Rebecca Matchett
Rebecca Matchett, co-founder of the Synchrony App, joins Mark Perkins on The Necessary Entrepreneur for a real-world conversation about building a startup before you fully know what you’re getting into, and why that can actually work in your favor. Rebecca shares what she learned launching her first company, the mistakes founders only recognize in hindsight, and the hard-earned lessons that now shape how she builds. They dig into early product decisions, marketing and branding at the startup stage, and what it really takes to turn an idea into a functioning, growing app. This episode cuts through startup mythology and focuses on execution, awareness, and learning fast, making it a must-listen for founders, operators, and entrepreneurs navigating the early stages of building something real. Topics include: Building your first startup (and surviving the learning curve) Co-founding and early product decisions Marketing and branding at the startup stage Scaling a new app and business from scratch Real-world lessons from the founder journey 🎧 If you’re building, scaling, or thinking about your next move as an entrepreneur, this episode delivers the kind of perspective you only get from someone actively in the arena. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Rebecca Matchett & Synchrony:
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#170 - Mike & Kass Lazerow Return — “Shoveling Sh*t” and the Truth About Building Companies Together
01/26/2026
#170 - Mike & Kass Lazerow Return — “Shoveling Sh*t” and the Truth About Building Companies Together
*Quick Note: Audio quality varies in parts of this episode. We chose to share it anyway because the conversation was too valuable to hold back. Thanks for listening. Mike and Kass Lazerow return to The Necessary Entrepreneur for their second appearance with host Mark Perkins, delivering another candid, no-BS conversation about the realities of entrepreneurship, leadership, and long-term success. As serial entrepreneurs, investors, and co-founders of Buddy Media, acquired by Salesforce, Mike and Kass bring hard-earned perspective from decades of building, scaling, and enduring inside high-stakes businesses. In this episode, they expand on the themes from their book Shoveling $h!t: A Love Story, digging deeper into why entrepreneurship is often uncomfortable, emotionally demanding, and misunderstood by those who only see the upside. The conversation revisits lessons from helping grow Golf.com, navigating major exits, and the identity shifts that come after “winning.” Mark, Mike, and Kass explore why resilience, self-awareness, and emotional durability matter more than raw intelligence, and why most people underestimate the personal cost of building something meaningful, especially when you’re doing it alongside a spouse or long-term partner. This return episode goes further than their first appearance, tackling what happens after success: reinvention, burnout, ego management, and how founders recalibrate their definition of achievement once the scoreboard resets. It’s an honest look at entrepreneurship without hype, shortcuts, or motivational fluff. Essential listening for founders, CEOs, operators, and entrepreneurs who want substance over soundbites, and the truth about what it really takes to last. Topics covered include: Why Mike & Kass returned to The Necessary Entrepreneur Lessons since their first appearance on the show Building Buddy Media and selling to Salesforce Early growth insights from Golf.com Inside Shoveling $h!t: A Love Story Founder resilience, identity, and reinvention Marriage, partnership, and entrepreneurship Redefining success after an exit 🎙️ The Necessary Entrepreneur is hosted by Mark Perkins and features in-depth conversations with experienced founders and operators focused on long-term value, not hype. 📌 Connect With Us:Website: YouTube: Instagram: Facebook: X (Formerly Twitter): LinkedIn: TikTok: Spotify: Apple Podcasts: 📌 Find Out More About Kass and Mike: 📘 Order Shoveling $h!t: A Love Story
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