The Unique CPA
Over more than six years and 250 episodes, The Unique CPA has blossomed from “just an accounting podcast” into a community of thriving accounting professionals. With personal fulfillment and energizing, passionate work at the top of our list of priorities, we’re keeping you at the forefront of the changing face of public accounting through conversations with fascinating leaders who understand that the one constant in the accounting profession is change: Change in our approach to the demands of the profession, change in the technology we use to more efficiently do our jobs, and change in our ability to express who each of us really is as a human being.
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What Gen Z Brings to Your Firm with Chayton Farlee
05/22/2026
What Gen Z Brings to Your Firm with Chayton Farlee
Recorded live at 2025, Terrell Turner sits down with Chayton Farlee, a Gen Z accountant whose first-ever conference was Bridging the Gap itself, on Episode 266 of The Unique CPA. What started as a LinkedIn ad turned into a career-defining experience, and Chayton has been vocal about BTG ever since. He makes a pointed case to Terrell for why accounting firm owners should stop sleeping on Gen Z talent, not just for their comfort with AI and automation, but for the energy and outside-in perspective they bring to firms that have been doing things the same way for decades. Chayton moderated a “Gen Z Effect” panel at BTG 2025, where he gave firm owners a frank look at what it’s actually like to be a young person entering the profession right now, and why the opportunity to tap into that talent pool is bigger than most realize. Get the full show notes and more resources at
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A Values-Driven Firm and Culture with John Sensiba
05/19/2026
A Values-Driven Firm and Culture with John Sensiba
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL’s Accountant Console. Take a demo today at for a $250 gift card – terms apply. In 2008, John Sensiba became managing partner of what is now Sensiba, and promptly watched revenue fall from $18 million to $13 million. On Episode 265 of The Unique CPA, live from 2025, he tells Randy that it turned out to be the best thing that could have happened. His and his team’s deliberate, sometimes painful commitment to values eventually transformed a regional firm into a near-$100 million practice. John also talks candidly about the moment in March 2020 when old fears resurfaced, why he eventually gave up his tax practice entirely to focus on leading, and what a six-years-out succession announcement actually does for an organization. He also makes a sharp case against time sheets, not as a billing philosophy argument, but as a values one. Get the full show notes and more resources at
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Fostering a Culture of Experimentation in Accounting with K.C. Eames
05/15/2026
Fostering a Culture of Experimentation in Accounting with K.C. Eames
Accountants aren’t supposed to embrace failure. It runs counter to everything the profession is built on. But K.C. Eames, who leads operations at Dark Horse, has spent time thinking carefully about why that instinct holds firms back, and what it actually takes to build a culture where people feel safe to experiment. Recorded live at 2025, her conversation with Terrell Turner on Episode 264 of The Unique CPA covers her main stage talk on making it safe for accountants to fail, how Dark Horse uses open communication to surface and celebrate new ideas, and what it felt like to retool her presentation at the last minute to lead with personal stories rather than a framework. She also reflects on the kind of tight-knit, genuinely collaborative community that keeps drawing her back to Bridging the Gap year after year. Get the full show notes and more resources at
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The “Hive Mind“ Effect at Bridging the Gap, with Nancy McClelland
05/12/2026
The “Hive Mind“ Effect at Bridging the Gap, with Nancy McClelland
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL’s Accountant Console. Take a demo today at for a $250 gift card – terms apply. Recorded live at Bridging the Gap 2025 in Denver, Randy Crabtree sits down with Nancy McClelland—CPA, community builder, and self-described member of the BTG “hive mind”—to talk about what keeps drawing her back to the conference year after year on Episode 263 of The Unique CPA. Nancy is candid about the real challenges of running a sustainable firm and how BTG gave her not just ideas, but permission to act on them. She also talks through the two sessions she ran at BTG 2025: one on effective collaboration between bookkeepers and tax pros, drawing directly on what she hears inside Ask A CPA, and another on reasonable S corp compensation that managed to make a technical audit topic feel like an advisory opportunity. It’s no surprise, but Nancy brings the same openness and practicality to this conversation that she brings to everything else she contributes to the profession. Get the full show notes and more resources at
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One Stop, Full Access: Rethink Client Engagement with Rozeta Atlas
05/05/2026
One Stop, Full Access: Rethink Client Engagement with Rozeta Atlas
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL’s Accountant Console. Take a demo today at for a $250 gift card – terms apply. Recorded on April 15th, a day Randy describes as one he’s never been fond of, and now has even more reason to dread, is this conversation with Rozeta Atlas on Episode 262 of The Unique CPA. The Director of Product Enablement and Adoption at HubSync, Rozeta cuts right to the heart of why busy season feels so broken, explaining that the problem isn’t just the volume of work, but also that progress is invisible to clients. They assume nothing is happening, and since accountants are buried under their own huge pile of returns, the communication gap between the two is like an ouroboros of failings. Rozeta draws on her background moving from tax technical work into firm operations to make the case that technology alone isn’t the fix, because process has to come first. She's also clear that the window to fix things for next year is already open: Extended returns due in September and October mean there’s still time to standardize, identify the gaps, and layer in the right tools before the next wave hits. Get the full show notes and more resources at
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The Changing Face of Public Accounting, Then and Now
04/28/2026
The Changing Face of Public Accounting, Then and Now
Support for this episode comes from BILL. Get clear insight into payment status and cashflow with BILL's Accountant Console. BILL uses AI to simplify your tech stack so you can increase productivity and spend more time delivering truly personalized client service. Take a demo at and you'll get a $250 gift card. Terms apply. Six and a half years in, Randy Crabtree and new co-host Terrell Turner take a rare look backward, revisiting the very first episodes of The Unique CPA to see how well the show’s early conversations about technology, advisory work, and burnout have aged. Turns out, surprisingly well! David Bergstein’s cruise-ship-vs-jet-boat analogy for firm agility still rings true, and Tim Jipping’s casual mention of AI from 2019 lands differently in 2026. The conversation moves naturally from the compliance-to-advisory tension that still defines the industry to something more personal: the importance of knowing the whole person behind the accountant. It’s part retrospective, part honest reckoning with how much, and yet how little, accounting has changed, and a preview of where Randy and Terrell plan to take the show from here. Get the full show notes and more resources at
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From Burnout to Balance: How Firms Can Thrive with Erin Daiber
04/21/2026
From Burnout to Balance: How Firms Can Thrive with Erin Daiber
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL's accountant console. Take a demo today at for a $250 gift card. Terms apply. Randy Crabtree sits down with CPA turned leadership coach Erin Daiber on Episode 260 of The Unique CPA. The founder of Well Balanced Accountants, Erin digs into what it actually takes to build a firm that can survive and thrive in a rapidly shifting profession. Bringing a refreshingly grounded perspective on AI adoption, Erin says your focus should be less about chasing every new tool, and more about having a strategy before you start stacking up subscriptions. The conversation moves into the leadership crisis that’s quietly brewing in many firms, mindful of the gap between great technicians and effective leaders, and what happens when nobody’s been developed to take over when senior partners retire. Erin is a fierce advocate for firm independence, and makes a compelling case that most firms turning to PE or M&A could have avoided it with earlier, more intentional investment in their people and processes. Get the full show notes and more resources at
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Turning More Time into Top Line Growth with Cosmin Nicolaescu
04/14/2026
Turning More Time into Top Line Growth with Cosmin Nicolaescu
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL’s accountant console. Take a demo today at for a $250 gift card – terms apply. In part two of their conversation on Episode 259 of The Unique CPA, Randy and Cosmin Nicolaescu, co-founder of Accrual, get into the harder questions: What happens to pricing when a hundred-hour return takes ten? What do junior accountants actually need to learn if AI handles the data entry? Which firms are quietly positioning themselves to win the next decade, while others stall on change management? Cosmin makes a pragmatic case that early adopters will capture a real arbitrage window before the market reprices, and that the firms who use that window to build advisory capacity rather than just cut costs are the ones who come out ahead. The conversation covers review workflows, glass-box versus black-box AI why organic growth in accounting has been so hard to achieve, and what might finally change that. Get the full show notes and more resources at
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Giving Accountants Their Time Back with Cosmin Nicolaescu
04/07/2026
Giving Accountants Their Time Back with Cosmin Nicolaescu
Support for this episode comes from BILL. Simplify your workflows and accelerate your growth with BILL’s accountant console. Take a demo today at for a $250 gift card – terms apply. Cosmin Nicolaescu spent years at Stripe and Brex building the financial infrastructure that millions of businesses depend on. Now he’s turned that experience toward a different problem: Why are accounting firms still operating like it’s 1995? As CEO and co-founder of Accrual, Cosmin is building an AI platform designed to take the mechanical burden off CPAs and give them back time for the work that actually requires their judgment. Episode 258 marks part one of a two-part conversation on The Unique CPA where he talks with Randy about what drew him to the accounting profession specifically, how watching finance teams operate strategically at Stripe and Brex shaped his thinking, and what it looks like in practice when a firm cuts a 100-hour tax return down to 15. Get the full show notes and more resources at
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Growth Almost Broke the Firm: Right-Sizing and More with Chad Davis
03/31/2026
Growth Almost Broke the Firm: Right-Sizing and More with Chad Davis
Big thanks go out to Magnetic for backing The Unique CPA. Most AI tools only handle basic forms, but Magnetic prepares the entire 1040 with industry-leading form coverage, so your team just reviews and signs. . Chad Davis helped build LiveCA to 120 people and then made the deliberate decision to cut it nearly in half. On Episode 257 of The Unique CPA, he tells Randy that at that size it wasn't enjoyable, and the math, modeled out on a road trip through the Italian countryside with his business partner Josh Zweig, pointed clearly to 60 as the number where profit, people, and sanity could actually coexist. That restructuring meant repricing every client, moving from value pricing to budgeted hours, and navigating the realities of headcount changes. Randy and Chad cover all of that, the AI tools accountants are trying through his AutomationTown community, the time-zone arbitrage of running a Canadian firm from Spain, and why changing people’s mindsets inside a firm matters more than any efficiency gain the technology can deliver. Get the full show notes and more resources at
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“Don’t Quote Me:” Overachieve without Overcommitting
03/24/2026
“Don’t Quote Me:” Overachieve without Overcommitting
Speaker and leadership strategist Brian Hilliard joins Randy Crabtree on Episode 256 of The Unique CPA to make a case that burnout in the accounting profession isn't a character flaw, it's “good qualities gone out of bounds.” The work ethic and integrity that make CPAs excellent at their jobs are the same traits that, left unchecked, drive them straight into the ground, and to illustrate, Brian draws on his own early experience of getting sick three times in two years before recognizing that his body was simply taking the vacation he refused to schedule. The conversation gets practical quickly: managing energy rather than time, clustering deadlines to reduce background anxiety, and rethinking the to-do list with a whiteboard, a four-by-six note card, and a Sharpie. None of the fixes Brian proposes are dramatic, which is exactly the point: You can do them starting today. Get the full show notes and more resources at
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Uncertainty Is Your Opportunity: A Tax Leader's Playbook with Mark Gallegos
03/17/2026
Uncertainty Is Your Opportunity: A Tax Leader's Playbook with Mark Gallegos
Randy Crabtree sits down with Mark Gallegos, partner at Porte Brown and one of the more broadly active figures in the accounting profession, on Episode 255 of The Unique CPA. Together, they work through what HR-1 actually means for tax practitioners right now in practical terms. Mark has a knack for staying relentlessly neutral on legislation while still finding the angles that benefit clients, and that discipline runs through the whole conversation as they get into the advisory mindset shift that tax reform demands, the uncomfortable truth that most CPAs are undercharging for work that clients genuinely value, and what AI will actually compress versus what it can never replace. Mark also shares how Porte Brown operationalizes delegation as a leadership strategy, not just a talking point; a wide-ranging conversation that manages to be both technically grounded and surprisingly candid about the profession's blind spots. Get the full show notes and more resources at
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Narrative Archeology: Excavate Your Firm's Story with Elliott Bastien Morin
03/10/2026
Narrative Archeology: Excavate Your Firm's Story with Elliott Bastien Morin
Randy didn’t expect to ever sit through an entire conference session, but Elliott Bastien Morin’s "narrative archeology" workshop changed that pattern. What started as curiosity about excavating stories became a months-long collaboration that transformed Randy’s keynote from five scattered narratives into a single arc that earned a standing ovation, and plenty of Kleenex. On Episode 254 of The Unique CPA, Elliott, the co-founder of 3Motion, explains how he’s spent 15 years interviewing thousands of people to uncover authentic stories, and that he treats storytelling like an archeological dig: finding fragments, piecing them together, and polishing them until they captivate. For accountants who’ve always worked for their clients instead of on their selves and their stories, this framework offers something urgent, and as AI handles more compliance work, the human connection becomes the differentiating factor. The profession is moving from reporting to interpretation, and that shift demands something accountants haven’t always prioritized: a cohesive story that unites teams and resonates with clients in an oversaturated world. Get the full show notes and more resources at
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A New Era for The Unique CPA with Terrell Turner
03/03/2026
A New Era for The Unique CPA with Terrell Turner
The Unique CPA is evolving. On Episode 253, Randy Crabtree and Terrell Turner sit down to announce a significant shift: Terrell is joining as co-host, and the podcast is becoming fully independent. But this isn’t about changing the mission: mental health, peak firm performance, and elevating the profession remain central. It’s about expanding how those conversations happen. Randy and Terrell brainstorm openly about what comes next, whether it’s live recordings at conferences and roadshows, college campus visits to “bridge the gap” when it comes to talent, or revisiting past episodes on private equity and AI to see how predictions held up. They reflect on how a single LinkedIn message on Christmas Eve 2020 led to their over five-year friendship, and how Terrell once turned Captain Underpants into a marketing presentation for accounting firms after Randy challenged him at dinner. It’s a candid look at what’s stayed the same, what’s changing, and why community matters more than ever. Get the full show notes and more resources at
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Unfollow the Rules: Question Everything with Sharrin Fuller
02/24/2026
Unfollow the Rules: Question Everything with Sharrin Fuller
Sharrin Fuller has built and sold two accounting firms, and the second time around, she knew exactly what mistakes to avoid, except for one she didn't see coming. On Episode 252 of The Unique CPA, she tells Randy that the business side of an exit is straightforward, but the emotional aftermath? That sent her into two levels of counseling and off her life insurance policy due to skyrocketing blood pressure. Now, as founder of Glass Wallet Ventures, she helps firm owners prepare for exits they may not even be planning yet, because by the time someone puts a letter of intent in front of you, it's already too late to maximize value. Sharrin challenges the “we've always done it that way” mentality that keeps accountants stuck in dependency traps, and her approach is simple: fix one thing at a time, give firm owners back 30 minutes of their day, and only then move onto the next problem. Sharrin is proof that working three days a week isn't a fantasy when you build systems that actually stick. Get the full show notes and more resources at
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How to Streamline the New Partner Experience with Sarah Elliott & Brian Kush
02/17/2026
How to Streamline the New Partner Experience with Sarah Elliott & Brian Kush
Making partner should feel like a triumph, but for many CPAs, that first year becomes the hardest of their careers. Sarah Elliott and Brian Kush from Intend2Lead surveyed new partners across the profession and uncovered a troubling pattern: 70% aren't working more hours, yet the intensity feels crushing. On Episode 251 of The Unique CPA, they tell Randy that the culprit isn't volume, it's the abrupt shift from technical expert to strategic leader, not to mention firms that rarely prepare people for what partnership actually entails. As it turns out, nearly half of new partners earn less than expected, and the profession's problem-seeking mindset undermines leadership development. Randy even mentions how one first-year partner who exceeded revenue goals by 50% was immediately questioned about unbilled hours instead of celebrated for his achievement. Sarah and Brian make the case for vulnerable leadership, transparent goal-setting, and intentional development programs that treat partnership as a transition requiring real support, not just a title to celebrate and move on from. Get the full show notes and more resources at
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From “Firm” to “Business:” Making the Shift with Mary Delaney
02/10/2026
From “Firm” to “Business:” Making the Shift with Mary Delaney
Mary Delaney, CEO of Karbon, opens Episode 250 of The Unique CPA with a powerful story: she tells Randy about a neighbor whose accountant didn’t just crunch numbers but delivered life-changing advice that transformed his business into a legacy. That moment crystallizes what technology can unlock for the profession. Rather than something to be feared, it has the potential to grant us the freedom to focus on advisory work that truly matters. Mary explains how automation handles the mundane, potentially flipping the statistic that 80% of small businesses fail by year ten. With the right technology, every small business could access some level of advisory support. But accountants must make a critical shift: to stop thinking like practitioners and start running their firms as businesses. Mary shares her own experience growing a compliance-heavy services company from single-digit margins to 25%, emphasizing the importance of identifying levers, whether that's increasing referrals, automating workflows, or offshoring strategically. Empowered people deliver exceptional client experiences, and it's not people first or clients first, it's both, simultaneously. Get the full show notes and more resources at
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Challenging Accounting's Status Quo with Mike Max
02/03/2026
Challenging Accounting's Status Quo with Mike Max
Mike Maksymiw, better known as Mike Max, lives for change. On Episode 249 of The Unique CPA, he talks to Randy about how in a profession often defined by tradition, he’s been willing to “poke the bear” and challenge long-held assumptions. His leadership at Aprio Firm Alliance is marked by a drive to create real progress on issues like DEI, work-life harmony, and value-based work, and he shares candid reflections on what it takes to move an entire profession forward. Whether it’s questioning the status quo or finding creative solutions where others see roadblocks, Mike’s passion for helping others and his belief in the power of collaboration shine through, and this episode offers a glimpse into the mindset of someone determined to leave the accounting world better than he found it. Get the full show notes and more resources at
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People First and the Attitude of Gratitude
01/27/2026
People First and the Attitude of Gratitude
Heath Alloway, growth partner at Sorren, returns to The Unique CPA on Episode 248 for a dynamic conversation with Randy about the evolving landscape of accounting firms and the power of intentional culture. Heath shares the story behind Soren’s formation, a merger of thirteen firms driven by a vision for people-first leadership and meaningful growth. Although heavily focused on business development in his own role, Heath’s focus here is on how advisory, leadership retreats, and an “attitude of gratitude” can sustainably transform both firms and individuals. Reflecting on the profession’s capacity to give back more than you put into it, Heath and Randy mull over the challenges of integrating distinct cultures as well as the importance of vulnerability and connection, with their unifying trait being a genuine passion for helping others thrive in accounting and beyond. Get the full show notes and more resources at
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Mergers, Mindsets, Modern Leadership
01/20/2026
Mergers, Mindsets, Modern Leadership
Shawn Minard and Jeremy Jones join Randy Crabtree to pull back the curtain on Frazier & Deeter’s approach to growth, culture, and leadership on Episode 247 of The Unique CPA. As the firm expands through private equity and acquisitions, the conversation moves beyond numbers to the real work of integrating people and ideas. Shawn describes how “stay interviews” and a flexible, opt-in leadership program have become cornerstones of their people-first philosophy, while Jeremy discusses the challenges of maintaining high standards, embracing flexible work, and prioritizing entrepreneurial thinking. Together, they weigh the value of emotional intelligence against technical skills, and consider how a flat leadership model can thrive in a 700-person firm. The result is a candid look at how culture and adaptability shape the future of accounting. Get the full show notes and more resources at
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Telling a Better Story about the Greatest Profession
01/13/2026
Telling a Better Story about the Greatest Profession
Mark Koziel's first year as AICPA President and CEO has been anything but quiet. He tells Randy Crabtree on Episode 246 of The Unique CPA that nine days into his tenure, Ohio became the first state to roll back the 150-hour requirement, setting off a chain reaction across the profession. Then came the “Big Beautiful Bill” with provisions that could have devastated pass-through entities, followed by Florida's deregulation attempt, IRS commissioner turnover, and a 43-day government shutdown. Through it all, Koziel maintains an infectious optimism about accounting's future. He pushes back against the narrative that AI will replace accountants, pointing to decades of similar fears about calculators, spreadsheets, and blockchain. The real challenge? Telling a better story about a profession that touches every corner of the economy. From his perspective on value-based pricing to his vision for the Rise 2040 initiative, Koziel makes the case that accountants remain the trusted guardians of financial information, and that this legacy is worth protecting. Get the full show notes and more resources at
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Unleashing True Value: Empowering the Profession
01/06/2026
Unleashing True Value: Empowering the Profession
Kathleen Burns Kingsbury joins Randy Crabtree on Episode 245 of The Unique CPA for a candid conversation about the hidden forces shaping how professionals, particularly women, perceive and communicate their worth. Drawing on her journey from FDIC bank examiner to wealth psychology expert, Kathleen unpacks the cultural and personal barriers that keep so many from asking for what they deserve. The author of Breaking Money Silence, now in its second edition, Kathleen shows you how building confidence, embracing value-based pricing, discovering the power of niche expertise, and shifting one’s mindset can transform both career and personal fulfillment. Weaving in stories of her own missteps and breakthroughs, Kathleen’s passion for empowering others shines through a conversation that’s as energizing as it is insightful. Get the full show notes and more resources at
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Transform Your Accounting Role
12/30/2025
Transform Your Accounting Role
Adam Lean’s journey from disenchanted accountant to entrepreneurial advisor takes center stage as he reveals how a simple desire to help business owners understand their numbers sparked the creation of the CFO Project on Episode 244 of The Unique CPA. Follow Adam from late-night e-commerce hustle to the formation of a productized CFO advisory service, designed to eliminate scope creep and empower accountants to deliver real value. As Randy’s prompts unpack the pitfalls of commoditized compliance work, the “Accountants Trap,” and the mindset shifts required to move from tax prep to trusted advisor, Adam shares a candid look at the challenges, and most importantly the rewards, of advisory work. Get the full show notes and more resources at
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Fuel Your Success with Healthy Habits
12/23/2025
Fuel Your Success with Healthy Habits
Kaitlin Borncamp left a promising Big Four accounting career to become a certified nutritional therapy practitioner, but she didn’t just change jobs, she redefined what it means to thrive in a demanding profession. Kaitlin joins Randy Crabtree on Episode 243 of The Unique CPA to share how her own struggles with burnout and unhealthy habits led her to champion the brain as an accounting professional’s greatest asset. From the realities of stress, to the hidden costs of ignoring your wellbeing, and the practical steps professionals can take to fuel both body and mind, Kaitlin’s journey offers a blueprint for anyone ready to trade exhaustion for energy and purpose, one that is simple enough in scope to start following today as you gain a holistic understanding about how to sustainably focus on your health. Get the full show notes and more resources at
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Reimagine Growth for Your Firm
12/16/2025
Reimagine Growth for Your Firm
Alan Whitman, former CEO of Baker Tilly, returns on Episode 242 of The Unique CPA to share the hard-won insights behind his new book, Break the Mold: How to Achieve Transformational Change, Scale and Grow Simultaneously. In a candid conversation with Randy Crabtree, Alan unpacks the real challenges of leading a firm through rapid growth and cultural reinvention, where trust and transparency mean everything and can ultimately make or break a vision. He reveals why strategy must be more than a buzzword, and how shifting from vertical silos to a unified, horizontal organization unlocks potential. “Cross-selling” is such a limiting concept, and Alan stresses that delivering true client value is what firms need to be focusing on. His stories, from tough retirement plan decisions to building engines for organic growth, offer a rare, practical roadmap for leaders ready to reimagine what’s possible in the accounting profession. Get the full show notes and more resources at
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The Power of Pay Transparency: Crowdsourcing and More
12/09/2025
The Power of Pay Transparency: Crowdsourcing and More
Dominic Piscopo didn’t set out to disrupt the accounting world, he just wanted to know if he was being paid fairly. That simple question led him from pen-and-paper salary surveys at Deloitte to building Big 4 Transparency, a crowdsourced database now relied on by countless people in accounting. On Episode 241 of The Unique CPA, Dominic talks to Randy about how a weekend project snowballed into a vital resource for accountants, empowering individuals to advocate for themselves and helping firms confront the “loyalty tax” that drives talent away. He outlines the surprising power of open data, with openness a key to why he refuses to put a paywall between accountants and the information they need. Dominic has pushed through the challenges he’s faced in the project with trust and accuracy in the data and has ultimately forged a truly useful tool for the profession. Get the full show notes and more resources at
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The Readiness Divide: Bridging the Generations
12/02/2025
The Readiness Divide: Bridging the Generations
President and CEO of the Illinois CPA Society Geof Brown returns to The Unique CPA for Episode 240, bringing with him the results of a bold research initiative that set out to map the “readiness divide” between new accountants and their managers. Geof describes the moment when scattered frustrations from firm leaders, young professionals, and academics converged, prompting his team to launch a survey to cut through assumptions and capture real, useful, hard data. The results reveal a landscape where early-career accountants overestimate their skills, especially in communication and professionalism, while managers struggle to deliver feedback that is actually feedback and not just criticism. Generational friction, missed signals, and the surprising gap between digital fluency and workplace tech are at the forefront of Geof’s findings, and he explores how mentorship, intentional onboarding, and a shift toward real-world skill-building can transform the profession, offering a blueprint for growth that’s as much about empathy as expertise, particularly as “soft skills” become ever more important tools. Get the full show notes and more resources at
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The ROI of Wellbeing
11/25/2025
The ROI of Wellbeing
About a decade ago, Dr. Jackie Meyer hit a wall of exhaustion running her CPA firm, but she refused to hide behind the industry’s mask of perfection. Diagnosed with chronic fatigue and juggling motherhood and her work responsibilities, she began to question the relentless pace and the culture of stoicism that define the profession. On her return to The Unique CPA for Episode 239, she explains that instead of retreating, she transformed her struggle into a mission: she built TaxPlanIQ, a platform that lets accountants reclaim their time and sanity, and developed the ROI Method, a value pricing formula now championed by the AICPA. Since then, she’s completed her doctorate in leadership and written a forthcoming book, The Balanced Millionaire. Jackie’s journey, from iron infusions and late-night epiphanies to a much healthier, sustainable pace now, offers a candid look at what it takes to change not just a career, but an entire profession. Get the full show notes and more resources at
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Gen Z’s Challenge to the Status Quo
11/18/2025
Gen Z’s Challenge to the Status Quo
When Paul Peterson looks across his firm, he sees a new generation rewriting the rules. On Episode 238 of The Unique CPA, he joins Randy Crabtree to trace the ripple effects of Gen Z’s arrival in accounting as young professionals who expect flexibility, are driven by their purpose, and challenge the status quo while setting new standards for everyone. Paul recounts how a twenty-something team member became the office’s AI expert, teaching partners to rethink their approach to technology. He describes Gen Z’s insistence on open dialogue and their willingness to question outdated practices, and the way they bring their whole selves to work. From the pressures of private equity to the importance of mental health, Gen Z’s presence is forcing even the most established leaders to adapt and build a culture where everyone can belong—something that is paying dividends economically even now. Get the full show notes and more resources at
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Breaking the Rules and Redefining Leadership
11/11/2025
Breaking the Rules and Redefining Leadership
Tara Whitney, CEO of White Birch Advisory, steps into the studio with a confession: she was drawn to accounting for its clear rules and right answers. But as the conversation unfolds, Tara reveals how the very habits that once defined her success, like perfectionism, self-reliance, and yes, rule-following, became obstacles as she rose to leadership. On Episode 237 of The Unique CPA, she and Randy trace the burnout and stress plaguing members of the profession, and recounts the moment she realized that breaking her own rules and embracing vulnerability would open the door to creativity and growth. Having found her “zone of genius,” Tara explores how letting go of old scripts can transform your life and career, as well as your entire organization. Get the full show notes and more resources at
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