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Chatter with BNC | Adam Sperling - Executive Director of the Truist Championship
04/15/2026
Chatter with BNC | Adam Sperling - Executive Director of the Truist Championship
Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. On today's episode, Ben Kinney speaks with Adam Sperling, Executive Director of the Truist Championship, about the return of premier professional golf to Charlotte's iconic Quail Hollow Club, May 6-10. Adam shares his winding path into the golf world — from a college internship at the 2003 PGA Championship to stints at Pebble Beach, Las Vegas, and eventually Charlotte for the 2021 Presidents Cup — and why he fell in love with the region. He breaks down what's new for this year's tournament, including three reimagined fan zones, a partnership with Atrium Health offering free water and Stanley cups, first-ever public grandstand seating on the 17th green courtesy of Hendrick Auto, and a new wayfinding app powered by CPI Security. The two also dig into what makes Charlotte's corporate community so uniquely invested in events like this, the power of golf as a community gathering, and — naturally — their shared love of Goose, Bruce Springsteen, and whether playing music on the course is still controversial.
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