Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

I’m your host, Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. After 20+ years in the jewelry industry, I believe you deserve to make money doing what you love, without spending every waking minute doing it. I’ve built two jewelry businesses: one that totally flopped after years of stress and burnout, and then one that I built around MY desired lifestyle, which is still thriving to this day. Both were fueled by equal passion and dedication. The only difference is that I realized your business should be built around your lifestyle, not the other way around. I founded Flourish & Thrive Academy because it’s my mission to help independent jewelry designers and handmade product makers like you build a business that THRIVES in today’s market and aligns with what YOU want. Every week, I’m dedicated to demystifying the secrets of the jewelry industry and teaching you tips and strategies that are working now, so you don’t have to learn the hard way, like I did. My Desired Brand Effect Methodology has helped thousands of jewelry designers and makers build and scale businesses that create financial freedom in their lives. Building a business is a marathon, not a sprint, and you don’t have to do it alone. I’m so happy to be on this journey with you. You can subscribe to the show here and watch every episode on YouTube here. Follow us on Instagram @flourish_thrive or slide into my DMs @tracymatthewsny. Visit flourishthriveacademy.com to learn more about our mission and our high-level coaching programs for dedicated business owners, Laying The Foundation and Momentum. And if you want to learn more about The Desired Brand Effect, I wrote a whole book about it! Read the first chapter for free here. Welcome to the #ThriveTribe, m’dear. I’m always dropping new resources, masterclasses, and opportunities for independent makers, so stay tuned!

Episode 470B: How to Know When You’re Done — And What to Do Next 04/25/2024

Episode 470B: How to Know When You’re Done — And What to Do Next What are you done with? To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — , and . Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change. Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today. I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day. Ugh. I’d had enough. I was so done being broke, being taken for granted, being afraid. On that trip I realized that I had no choice but to start doing things differently. I invested in coaching so I could get super clear about what I wanted from my business. I quit dating people who didn’t truly care about me so I could make space for someone who did. I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would. And in a few months, everything was different. If you are so ready for everything to be different, I have an invitation for you. Next week we are launching our last live season of . We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th. If you’ve been on the fence about applying to TYC, this is your sign. If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change. Be done with all that. Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done. Then come back here and click here to apply to TYC: Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business. Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/30980558

Episode 470: How to Double Your Online Sales in Half the Time 04/23/2024

Episode 470: How to Double Your Online Sales in Half the Time Today’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our (TYC) is going live on April 30th. TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place. Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — . Now, back to the episode: Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth. One student, who will remin nameless, said this after she learned these strategies in one of our programs: “I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.” If you’re focused on being of service, you can get amazing results with the sales strategies we cover today: Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically) One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways) How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention) I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away. This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner. Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time. Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/30944658

Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It! 04/16/2024

Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It! Is your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. She started seeing results so fast that she progressed into the (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before. In this incredible episode, Erin shares: The one simple step she implemented as soon as the program started that kickstarted her new sales journey The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC) How Erin prices her jewelry (and why she can charge over four figures for a single piece these days) The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them) We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business. I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story. Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll. Here are the resources mentioned in the show: Laying the Foundation Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/30838353

Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth 04/09/2024

Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth There are times in your jewelry business where you might have to take a hard pivot to get what you really want. That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares: The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline The crucial marketing strategies that are driving Antoinette’s online success And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online. We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm. With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world. That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business. If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again. And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at . Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you. Xo, Tracy Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/30741223

Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) 04/02/2024

Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last . In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like: Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day… How she added 200 people to both her email list and her SMS list The must-have new offer that sold over 150 units… Why her sales were up 191% compared to the same event a year earlier… Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!). It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the again in just a few weeks. Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: . Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you. Xo, Tracy Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you - wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/30633288

Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less 03/26/2024

Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods) How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand) This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: . This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the , which is starting on April 23rd, 2024. Check it out at Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business! xo, Tracy Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 1. Click to review the show 2. Select “Ratings and Reviews” and “Write a Review” 3. Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/30539333

Episode 466: What's Working in 2024 to Increase Your Website Traffic 03/19/2024

Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week 03/12/2024

Episode 464: How to Increase Your Perceived Value With Packaging Design 03/07/2024

Episode 463: The Enneagram And Your Business with Hillarie Kay 02/29/2024

Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers 02/22/2024

Episode #461 The Power of In-Person Events for Small Business 02/15/2024

Episode #461 The Power of In-Person Events for Small Business Today we’re talking about the power of live events and how impactful they are for growing your small business! For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. We talk about: Why this space is the first of its kind for product-based businesses. Why you need to meet people in person (+ how to avoid getting left behind). Why getting out of your comfort zone is crucial for your biz’s growth. More gold on why in-person events are going to change your life! I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled! Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you! Join me on Thrive by Design for podcast episode 461! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/29964863

Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths 02/08/2024

Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing! This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization. I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy. In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand! We talk about: Consumer behavior and why responsibly sourcing is a must. How to gain resources, mentorship, vendors, and best practices. How to join the activism. More important info on creating a biz that loves the earth! If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome. Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain! Join me on Thrive by Design for podcast episode 460! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/29852633

Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon 01/30/2024

Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch 01/30/2024

Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman 01/25/2024

EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea 01/23/2024

EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income! Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)! If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode! I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer! We talk about: 3 things key to the success of your side hustle. Why visual branding is crucial. How Chelsea has an epic 89.9% return customer rate. More amazingness that will boom your side hustle biz! These two women are remarkable not only in their businesses and in what they’ve created for themselves with their jewelry brands but they’re going above and beyond to support you so you can build your dream business and income on your terms! Tune in to learn what growing a successful 5 or 6-figure side hustle actually looks like. Join me on Thrive by Design for podcast episode 456! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/29610798

Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald 01/18/2024

Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time? If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview! In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom. The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers! We talk about: The secret to scheduling it all in. Top tips for massive transformation. Yoda-like advice for pushing past fear. More golden nuggets on how to accomplish BIG things with limited time! On top of that, if you’re trying to raise young kids while building your business, you’re going to be incredibly inspired today, because it shows that anything is possible for you! Let’s dive into this amazingly uplifting episode - it’s going to light a fire in you! Join me on Thrive by Design for podcast episode 455! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/29538083

Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee 01/16/2024

Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett 01/11/2024

Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand 01/10/2024

Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024 01/02/2024

Episode #451: Building Unbreakable Wealth With Mike Brown 12/28/2023

Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business 12/21/2023

Episode #449: Using Failure As Fuel For Growth with Brad Pedersen 12/19/2023

Episode #449: Using Failure As Fuel For Growth with Brad Pedersen Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy. What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next? In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement. We talk about: How to become more powerful no matter what you’re facing. Why you need struggles (that’s right). How to get your confidence back and move past shame. More ways to turn your problems into success! After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it. The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year. Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen. Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger! Join me on Thrive by Design for podcast episode 449! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/29136003

Episode #448: How to Build More Confidence as an Artist with Miriam Schulman 12/14/2023

Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key 12/07/2023

Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key Did you know that if you believe it, you can achieve it? In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today, Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”. Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places! We talk about: The secrets of connecting to your customers and selling on a whole new level. How to overcome adversity and not let your circumstances determine your future. How to get yourself out of a funk and find joy when you’re not feeling it. More inspiration you’re going to love! You are going to love her. Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)! Join me on Thrive by Design for podcast episode 447! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/28966773

Episode #446: Publicity and Your Jewelry Brand with Renee Warren 11/30/2023

Episode #446: Publicity and Your Jewelry Brand with Renee Warren Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations? I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business. Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore. PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand. That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press! Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people. She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve! You’re going to love this episode! Join me on Thrive by Design for podcast episode 446! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/28855398

Episode #445: The Power of a Mastermind Group 11/28/2023

Episode #445: The Power of a Mastermind Group Did you know that masterminding will change your business and life forever? Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level. In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom. We talk about: How I took one of my past businesses from $300k in revenue to a 7+ figure brand in 3 years. How mentorship helps you stay the course and make more money than ever before. Why not investing in myself during my first business was a HUGE mistake. More ways in which mentorships uplevel your life and business! Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth… Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do. So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need! Join me on Thrive by Design for podcast episode 445! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/28816363

Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth 11/21/2023

Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract. Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball. Do you know what I’m talking about? The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right. As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it). In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time. Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth. So how do you transform that crappy energy into a positive vibe or feeling of gratitude? I’m excited to share some tangible advice on how to embrace challenges as a path to growth! Join me on Thrive by Design for podcast episode 444! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click to review the show on Apple podcast or your Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you wherever you listen to podcasts and on for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow us on Tik Tok: /episode/index/show/thrivebydesign/id/28749833

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

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