Thriving Stylist Podcast
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
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#383 - Do Pre-Book Incentives & Loyalty Discount Programs Work?
04/28/2025
#383 - Do Pre-Book Incentives & Loyalty Discount Programs Work?
Feeling the pressure of a shifting economy with more client cancellations and stretched-out appointments, many stylists have been tempted to lean on discounts and loyalty programs to keep their chair full. Are these the right strategies to be using, or are they just surface-level solutions? Today, I break it all down and work the math to show how using these types of things really play out for your business in the long-run. I hope this episode arms you with the perspective and knowledge to make the right decision, so you can determine if the financial impact of offering these incentives makes sense for you, or if it will just lead to you working hard with a full chair and making less money! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#382 - The Client Poaching Trend......
04/21/2025
#382 - The Client Poaching Trend......
Have you ever felt the sting of a competitor trying to snatch your hard-earned clients? Are you battling the creeping fear of what I refer to as "Ninja Turtle" stylists who undercut your prices and poach your loyal clientele? Even if it’s something that you may not have experienced yet I want to talk about it, because it is becoming a very real trend in this industry. In this episode, I break it all down and discuss the client poaching trend, what it means and how to handle it. If you’re ready to stop playing defense and start building your kingdom, then what I share today will help you turn wannabes into irrelevant noise and cultivate a clientele that can't be stolen! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#381 - What does it mean to be "worth it" as a stylist
04/14/2025
#381 - What does it mean to be "worth it" as a stylist
Are you feeling the shift? Is "charging your worth" leaving you and your clients feeling...unfulfilled? What if the key isn't about emotional pricing, but about genuine perceived value? Today we go deep into the "worth it" era, and look at how the rising cost of living and changing client expectations are reshaping the salon industry as we know it. In this episode, I share how people are still spending money, but they're spending money in the places that are worth it to them. So, are you ready to move beyond offering just luxury snacks and good consultations so that you can position yourself as the clear choice to your clients? Hit “Play” now and let’s go! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#380 - Are Auto-Responders for IG DMs a Good Idea Still?
04/07/2025
#380 - Are Auto-Responders for IG DMs a Good Idea Still?
Are your Instagram autoresponders secretly sabotaging your business growth? You set them up to save time, but are they actually pushing potential clients away? Today, I reveal my thoughts on if Instagram auto responders are still a good idea for us to use in 2025, and the advice that I give in this episode is going to be for those of you who want to grow your business over the next 18 months to two years. If you're ready to transform your Instagram strategy and stop unknowingly "bleeding out" potential business, hit “play” because this episode is for you! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#379 - 3 Game Changing Strategies That Get You More Clients Within 24 Hours
03/31/2025
#379 - 3 Game Changing Strategies That Get You More Clients Within 24 Hours
Are you struggling to fill your chair as a stylist? What if the client surge you once enjoyed has vanished, and the old tactics just aren't cutting it? Today, I want to share some high-level tips and tricks from the hundreds of stylists that attended our 10 New Clients Every Month Bootcamp of March 2025. In this episode, you’ll hear what I have learned from our students who went through our program over the last few weeks, what you need to be doing right now to elevate your business and how to make the small micro-changes that will lead to an increase in demand. If you’re ready to ditch the 2021 playbook and step into 2025 with a thriving business, then you’re in the right place because I’ve got the game-changing strategies that are transforming stylist businesses, in real-time! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#378 - When should a salon owner reduce commissions?
03/24/2025
#378 - When should a salon owner reduce commissions?
Ever feel like your salon's commission structure is holding your best stylists back? Are you trapped in a cycle of high turnover and struggling to keep top talent engaged? In the last couple of months, there have been a few conversations where I have had to address this topic of overpaying people and we have had to take a deep dive into the compensation model. In this episode, I share what overcompensating in the salon looks like, what the best way to calculate a compensation percentage is and some of the biggest compensation mistakes salon owners make. There are definitely risks of overcompensation, and this can be a scary (and controversial) topic, but with the right steps you can create a win-win scenario for both you and your stylists and build a thriving salon culture where everyone feels valued and empowered! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#377 - Winning pricing strategies in 2025
03/17/2025
#377 - Winning pricing strategies in 2025
Are your salon prices keeping pace with reality, or are you unknowingly sabotaging your business? Today I dive deep into the crucial topic of winning pricing strategies for 2025, challenging the common myths that are holding stylists back at this time. If you've felt the sting of rising costs both personally and professionally (and who hasn’t?), yet hesitated to adjust your fees or you’re clinging to the idea that "something is better than nothing," even if it means razor-thin margins, then this is one you have to pay close attention to. In this episode, I share why waiting it out is not a viable strategy and you’ll learn how to position yourself as the stylist clients are willing to invest in, plus a whole lot more. This isn't just another pricing episode; it's a reality check designed to transform your mindset and your bottom line, and I can’t wait for you to listen! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#376 - The NEW Marketing Funnel Level That Changes Everything....
03/10/2025
#376 - The NEW Marketing Funnel Level That Changes Everything....
Have you noticed clients becoming more hesitant, even flaky? Are no-shows and last-minute cancellations eating into your profits and patience? Times have changed, things are different, and the “Great Divide” that I was speaking of in 2022 has indeed happened. In this episode, I dive deep into a brand-new level of the marketing funnel that's changing everything: trust. You’ll hear why the old ways of attracting clients simply aren't cutting it anymore and most importantly, what you can be doing about it right now, as I share actionable strategies for building a rock-solid foundation of trust that transforms hesitant browsers into loyal, high-paying clients! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#375 - The social media shift of 2025
03/03/2025
#375 - The social media shift of 2025
Are you feeling lost in the ever-shifting sands of social media? Does it feel like the strategies that once worked are now falling flat? We are at this crossroads where some stylists and salons are about to be busier and more successful than they have ever been before, and some are going to start to feel like they’re sliding backwards and crashing. Today, I break it all down as we look at the social media shift of 2025, and I reveal why your current approach might be holding you back. In this episode, I share some strategies that I know are working and how to adapt to the changing landscape to attract new clients. We'll also tackle the burning question: Is TikTok still a viable platform for local businesses? Social media in 2025 is a more complex place than ever, and I hope this conversation helps you not only navigate it, but allows you to see amazing results in 2025! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#374 - Salon profit margins and stylist compensation
02/24/2025
#374 - Salon profit margins and stylist compensation
Are stylists truly getting what they deserve, and are owners protecting their bottom line? Compensation is always a hot topic, but right now especially everyone wants to make sure that they are getting what is appropriate. Today, we’re diving deep into the often-murky waters of salon profit margins and stylist compensation and I tackle the tough questions: Is your current compensation model actually hurting your business, and how can you ensure both stylist satisfaction and salon profitability? Let’s be honest, there are a lot of shifts happening in the industry right now. Are you ready to rethink everything you thought you knew about salon compensation? If so, hit “play” and discover how to create a win-win situation for everyone involved! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#373 - The Great Divide-Sh*t is Getting Real For Stylists & Owners
02/17/2025
#373 - The Great Divide-Sh*t is Getting Real For Stylists & Owners
Are clients spending less, or demanding more? For years, you’ve heard me talk about the "Great Divide" that’s impacting our industry. Stylists and salon owners are asking: What's really happening? How are things shifting? How do we navigate this? In this episode, I provide you with the answers, so hold on tight as we dive deep into the seismic changes shaking our industry. Remember, this isn't just about surviving; it's about thriving. What I reveal today is the real story of how to position your business for success in this new landscape. Don't be passive and don’t get left behind, so seize the day and let’s create a better future for you and your business! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#372 - How many new clients do you need to hit your $$$ goal
02/10/2025
#372 - How many new clients do you need to hit your $$$ goal
Are you setting revenue targets without a solid plan to achieve your financial goals this year? If so, I’ve got you covered! Today, we're diving deep into a game-changing tool, The Grow My Clientele Calculator, and I am so excited to be sharing more about it with you here on the podcast. In this episode, I break down why simply setting a yearly income goal just isn't enough and I reveal the common pitfalls stylists face when trying to increase their earnings. You’ll discover how this free calculator we created can provide the clarity you need to hit your goals, and you’ll even get to hear what actual stylists said about the calculator after they used it with their own businesses. If you’re ready to ditch the guesswork and take control of your financial future, hit play and click the link below to grab this invaluable free resource to get started! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#371- Woo-Woo Episode...How I Got Realigned
02/03/2025
#371- Woo-Woo Episode...How I Got Realigned
Have you ever felt like you were just going through the motions, despite working hard? Are you holding onto relationships or situations that are no longer serving you? Are you ready to let go of the armor and embrace your true self? A very short time ago I would have answered a big “YES” to each of these questions, and I just knew that things needed to change in my life in order to get realigned and back on track. Today’s episode is going to be a bit different than what you're used to hearing from me on this podcast, and I'm going to get super vulnerable because I want to reveal it all, including the burnout, the toxic relationships, and the importance of letting go of what no longer served me. I hope that what I share gives hope to some of you who might be in the same place I was at for a really long time, as I talk about where things went wrong and the conscious choices I made to rediscover my passion, rebuild my business, and reclaim my joy! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#370 - How to shift your clients to other stylists as a salon owner
01/27/2025
#370 - How to shift your clients to other stylists as a salon owner
Are you a salon owner who dreams of stepping away from the chair and focusing on growing your business? If you did this, what would you spend your time doing? Following an Instagram post I recently shared, I saw that stylists out there really want to learn how to go from being a stylist to a leader of the salon, which is what I cover here today. In this episode, I reveal why you would want to consider this move in the first place, some of the fears owners have around it, as well as outlining a practical plan that can help make the move to full-time salon leader a reality for you! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#369 - The "charge-back" crisis causing stylists thousands
01/20/2025
#369 - The "charge-back" crisis causing stylists thousands
As we all know, the economy is a little bit shaky right now, and desperate times call for desperate measures. Sometimes this leads to good people doing things they wouldn't normally do, and today we are talking about credit card charge-backs. In this episode, I share how these charge-backs work, the way that they are processed, and how to protect yourself if you find yourself in this situation. As we wade through these uncertain times, it’s not about making things more difficult for the client, but it’s about preparing yourself for success. I think that this conversation we’re having today is a step in that direction, and I hope this helps you become aware of what you can do in these situations should they happen to you. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#368 - Online review myths, lies and old advice that doesn't work now
01/13/2025
#368 - Online review myths, lies and old advice that doesn't work now
Are you still relying on old social media strategies to grow your salon business? Think Instagram is the key to success? Think again... In this episode, I reveal a major shift in how clients find and choose salons, and you’ll discover how online reviews have become the queen of social media. I share how focusing on them in 2019 and 2020 has set some stylists up for massive success today, and I want to debunk common myths about online reviews, and give you insider secrets on why strategies that worked before might not be working now. Ready to ditch the outdated tactics and embrace the power of online reviews? Listen in and learn how to attract more clients and build a thriving salon business in today's ever-evolving digital landscape! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#367 - How To Calculate Your Salons Worth
01/06/2025
#367 - How To Calculate Your Salons Worth
Have you ever wondered how much your salon is really worth? I know there are a lot of salon owners out there who are looking to sell their salon in the future, so today I want to cover how to calculate your salon's value and position yourself for a lucrative sale. In this episode, I share the factors that influence a salon's worth, from its clientele base to its reputation, and reveal how to build a strong foundation for your salon that will make it attractive to potential buyers. There are a lot of unique challenges and opportunities in the relationship-based salon industry and I hope this helps you navigate it all and unlock the secrets to maximizing your salon's value. If you are a stylist looking to someday buy your own salon, then this episode is a must-listen for you as well! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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Best Of: #339 - How to attract more clients FAST in today's economy
12/30/2024
Best Of: #339 - How to attract more clients FAST in today's economy
As we are right in the midst of the busy holiday season, the Thrivers team and I are releasing the second of two “Best of” episodes rather than our usual fresh content to wrap up 2024. Today, we’re replaying a popular episode we first brought you in June of 2024, where I shared a classic marketing concept that can help you attract more clients FAST in today’s economy, and also keeps them coming back to you time and time again! As we head into a brand new year, we invite you to take the time to listen back to these special replay episodes and ask yourself if you've already implemented everything shared in them. If you're anything like me, you often listen, get inspired, but you don't always take action. So this is an opportunity to instead of learning more stuff, take the time to ask yourself what you have heard but haven't completely dialed in just yet. This is a great time to look at your brand and your business, identify the areas you don't usually have time for or have convinced yourself are good enough as we head into 2025, and to start thinking about how you want this new year to look for you. If you haven’t yet listened to it, I encourage you to tune into our to see what I see coming for our industry in the near future, and we’ll see you back here next week! You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that I attended that I felt would resonate with you all. I hope what I share here today helps you attract more clients FAST in today’s economy, and also keeps them coming back to you time and time again! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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Best of: #331 - The Pricing Crisis and How We Got Here
12/23/2024
Best of: #331 - The Pricing Crisis and How We Got Here
As we are right in the midst of the busy holiday season, the Thrivers team and I are releasing two “Best of” episodes rather than our usual fresh content to wrap up 2024. Today, we’re replaying a popular episode we first brought you in April of 2024, where I talked more about “The Great Divide” and the pricing crisis we’ve found ourselves in, along with the important things to keep in mind as we operate our businesses in today’s environment. As we head into a brand new year, we invite you to take the time to listen back to these special replay episodes and ask yourself if you've already implemented everything shared in them. If you're anything like me, you often listen, get inspired, but you don't always take action. So this is an opportunity to instead of learning more stuff, take the time to ask yourself what you have heard but haven't completely dialed in just yet. This is a great time to look at your brand and your business, identify the areas you don't usually have time for or have convinced yourself are good enough as we head into 2025, and to start thinking about how you want this new year to look for you. If you haven’t yet listened to it, I encourage you to tune into our to see what I see coming for our industry in the near future, and we’ll see you back here next week! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at:
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#366 - IRS tax announcement and how it could impact stylists and salon owners
12/16/2024
#366 - IRS tax announcement and how it could impact stylists and salon owners
The IRS is now using AI to search tax records and open audits, but what exactly does this mean for stylists and salon owners? Today, I want to talk about how this latest news from the IRS could significantly impact your business, and I break down the key areas where the IRS’s AI is likely to focus, while sharing strategies to help mitigate risks and ensure your tax filings are accurate. Whether you're a solo stylist or own a thriving salon, it's important to stay informed about the latest tax developments. While this all might sound alarming, understanding the implications can help you stay compliant and protect your hard-earned money, and I hope this episode helps you avoid any potential tax troubles that may trip you up! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#365 - Unexpected Studio suite challenges
12/09/2024
#365 - Unexpected Studio suite challenges
It’s important to normalize the reality that not everything is always perfect, and it’s just a fact that there are a number of unexpected challenges that studio suite owners often face. Recently, I put up a question box to ask about the biggest struggles you have when building your business as a studio suite owner, and today we're going to talk about those issues and find solutions for you so that you can thrive in your studio suite. Whether you’ve been wondering about balancing work and life, financial management, overcoming burnout or navigating relationships with co-tenants (or maybe something else) I've got you covered and will be addressing it in this episode! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#364 - How to prepare for the American government administration change
12/02/2024
#364 - How to prepare for the American government administration change
As we step into a new presidential term in 2025, uncertainty looms large. How will these shifts impact our daily lives? From healthcare and taxes to retirement and social security, the implications are far-reaching. A lot of this is speculative, but today I wanted to dive into the facts and figures of how this administration could impact us. I realize that these are the issues that matter most to you and your family, and I hope this episode helps you navigate what is to come in the near future! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#363 - What to do if your business is shrinking or to prevent a stall out
11/25/2024
#363 - What to do if your business is shrinking or to prevent a stall out
If you’ve been listening to the podcast for awhile now, you’ve heard me talk about the great divide that’s happening in our industry. In fact, the industry is splitting in a way that I've never seen before, and we are seeing clients push back. In this episode, I reveal the reasons why your business may have gotten complacent, and I share actionable strategies you use if you find that your business is shrinking, or if you are proactively looking to prevent stalling out. I want to be here to support you through these next few years, and although things are going to be harder, we can do this. For those of you who choose to double down with these strategies, you will find greater success than they have ever seen before! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#362 - Is "shrinkflation" a good fit for your business as a stylist?
11/18/2024
#362 - Is "shrinkflation" a good fit for your business as a stylist?
“Shrinkflation” isn’t a new phenomenon, and you’re most likely experiencing it right now in your day-to-day experiences as a consumer. We are in a tight economic spot at the moment and service-based industries have had many challenges in the economic downturn, so I believe this is a relevant conversation to be having right now for stylists. In this episode, I reveal the good, the bad and the ugly when it comes to shrinkflation and how it all applies to our industry, and I share what will help you determine if a similar strategy is a good fit for your business! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#361 - Is the extensions bubble about to burst?
11/11/2024
#361 - Is the extensions bubble about to burst?
The hair extension industry has seen a meteoric rise in popularity, driven by social media and influencer culture. While early adopters reaped the rewards of high demand and low competition, the market has since become saturated with stylists. This has led to concerns about quality and customer satisfaction. So, is the extensions bubble about to burst or not? If you currently offer hair extensions in your salon, or you’re thinking of adding the service, you may be asking yourself this very question. In this episode, I break it all down and share the data and insights to help you determine if the market for extensions is oversaturated, or if there is a golden opportunity for you to succeed in it! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#360 - Quick question mashup: You ask, I answer
11/04/2024
#360 - Quick question mashup: You ask, I answer
I absolutely love reading the ratings and reviews we get on Apple Podcasts, and I read them every single week. In fact, a lot of the questions that get asked there I use for my podcast episode ideas, but I can't always get to all of them or some I can't make an entire podcast episode on. In today’s episode, I thought it would be fun to try something different and turn some of those questions into a quick question mashup to get some of these questions answered for you. So, if you like this style and format for the podcast, make sure to let me know so I can bring you more of this type of content! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#359 - How I grew an IG by 800 followers in 8 months
10/28/2024
#359 - How I grew an IG by 800 followers in 8 months
Social media marketing, business growth, economics and consumer behavior are things that I am deeply interested in and obsess over, and this episode touches on all these topics as I talk about building a thriving social media presence. Today, you’ll hear exactly what I did to grow an Instagram account completely outside of our industry by 800 followers - in just 8 months! When the opportunity came to manage my son's highly-competitive travel baseball league social media account, I took that on and want to share how I built this account up, what worked and what didn’t go so well, and how I used this experience to see the real power of social media outside of our industry. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#358 - Small Business Saturday Strategies
10/21/2024
#358 - Small Business Saturday Strategies
Small Business Saturday is fast-approaching, and it’s a fantastic opportunity to make a lasting impact on your community while boosting your business. That’s why for this episode, I want to give you actionable strategies to maximize your participation and build strong relationships with both current and potential customers. In our industry, it is very much about reciprocity as we are in the relationship business. So, for this Small Business Saturday I want you to really think about how you can love on others in your network and your community and give love to other small businesses. Do this, and I think you will be amazed at how it all comes back to you too! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#357 - How to achieve more without working more
10/14/2024
#357 - How to achieve more without working more
When we talk about scalability in business, the big question is can we grow without burning ourselves out or working more hours? The answer is YES, it's absolutely possible, and I know this because we did it this year! In this episode, I’m sharing exactly how I revamped my business in 2024 to achieve more while working less. It wasn’t easy, but it was so worth it. If you’re looking to level up your business without overworking yourself, the 9 tips I share in this episode could be game-changers for you! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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#356 - TikTok study:A client’s take on prices, search and services...
10/07/2024
#356 - TikTok study:A client’s take on prices, search and services...
Recently, there’s been a surge in viral TikTok videos and Instagram Reels where clients are speaking out against the beauty industry, particularly targeting hair stylists. In this episode, I take a closer look at one TikTok user’s perspective and how (and why) her content is resonating with both clients and stylists alike. Instead of getting defensive, it’s crucial to understand that these opinions reflect the mindset of a significant portion of today’s consumers. By embracing this alternative viewpoint, we can uncover valuable insights that will help us improve how we serve our clients and grow our businesses. As an industry, I feel that we need to get back to the art of customer service. As you know, it’s a fast-changing landscape, which is why I want to continue discussing the key shifts we’ll need to make in order to stay ahead, thrive, and meet the evolving expectations of our clients! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at:
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